アイメイク市場規模、シェア、成長分析：製品タイプ別、形態別、流通チャネル別、エンドユーザー別、地域別 - 産業予測 2025～2032年

アイメイク市場規模は2023年に183億米ドルと評価され、2024年の192億9,000万米ドルから2032年には293億8,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは5.4％で成長する見通しです。

アイメイク市場は、ファッション動向、美容基準、消費者の嗜好の変容によって大きな成長を遂げています。アイシャドウ、アイライナー、マスカラ、アイブロー、アイプライマーなどのアイコスメは、パーソナルグルーミングにおいて極めて重要な役割を果たしており、消費者は目元の印象を高め、個性を表現することができます。ファッションの急速な進化は、革新的なカラーパレットやテクスチャーの導入に反映され、ランウェイの動向と歩調を合わせています。さらに、ソーシャルメディアや美容インフルエンサーが消費者の選択を大きく左右し、チュートリアルやレビューで紹介される最先端の製品に対する需要を押し上げています。自己表現と創造性を求めるトレンドは、アイメイクへの関心をさらに高め、消費者は大胆な実験や独自のスタイルを披露するために、多用途で高発色の製品を求めています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 規制情勢
• ケーススタディ
• 顧客と購買基準の分析
• 原材料の分析
• 特許分析

アイメイク市場規模：製品タイプ別& CAGR（2025-2032）

• 市場概要
• アイライナー
• アイシャドウ
• マスカラ
• アイブロー
• アイプライマー
• その他

アイメイク市場規模：形態別& CAGR（2025-2032）

• 市場概要
• 液体
• クリーム
• 粉末
• ゲル
• ペンシル

アイメイク市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• オフライン
• 専門店
• デパート
• オンライン

アイメイク市場規模：エンドユーザー別& CAGR（2025-2032）

• 市場概要
• プロ
• パーソナル
• クリエイティブ

アイメイク市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• L'Oreal S.A.（France）
• Coty Inc.（USA）
• Shiseido Company, Limited（Japan）
• The Estee Lauder Companies Inc.（USA）
• Natura & Co（Brazil）
• Revlon, Inc.（USA）
• Oriflame Holding AG（Switzerland）
• Cosnova GmbH（Germany）
• Colorbar Cosmetics Pvt. Ltd（India）
• Alticor（Amway Corp）（USA）
• Waldencast（Milk Makeup）（USA）
• Hindash Cosmetics（UAE）
• Morphe Cosmetics Limited（USA）
• Revolution Beauty Ltd.（UK）
• Hindustan Unilever Limited（India）
• Faces Cosmetics Inc.（Canada）
• Anastasia Beverly Hills LLC（USA）
• Chanel Ltd.（France）
• Cosmetic Manufacturers Aust. Pty Ltd.（Australia）
• DIC Corp.（Japan）

結論と提言

Eye Makeup Market size was valued at USD 18.3 billion in 2023 and is poised to grow from USD 19.29 billion in 2024 to USD 29.38 billion by 2032, growing at a CAGR of 5.4% during the forecast period (2025-2032).

The eye makeup market is experiencing significant growth, driven by a transformative blend of fashion trends, beauty standards, and consumer preferences. Eye cosmetics, including eyeshadows, eyeliners, mascaras, eyebrow products, and eye primers, play a pivotal role in personal grooming, enabling consumers to enhance their eye appearance and express their individuality. The rapid evolution of fashion is reflected in the innovative color palettes and textures being introduced, keeping pace with runway trends. Additionally, social media and beauty influencers significantly shape consumer choices, boosting demand for cutting-edge products featured in tutorials and reviews. The trend towards self-expression and creativity further propels interest in eye makeup, as consumers seek versatile, high-pigment products for bold experimentation and showcasing their unique style.

Top-down and bottom-up approaches were used to estimate and validate the size of the Eye Makeup market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Eye Makeup Market Segments Analysis

Global Eye Makeup Market is segmented by Product Type, Form, Distribution Channel, End User and region. Based on Product Type, the market is segmented into Eyeliner, Eyeshadow, Mascara, Eyebrow Products, Eye Primer and Others. Based on Form, the market is segmented into Liquid, Cream, Powder, Gel and Pencil. Based on Distribution Channel, the market is segmented into Offline, Specialty Stores, Department Stores and Online. Based on End User, the market is segmented into Professional, Personal and Creative. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Eye Makeup Market

In the contemporary landscape, consumers are increasingly desiring experiences and a sense of individuality alongside traditional product offerings, significantly driving the eye makeup market. The trend towards personalization is particularly influencing this surge, as many millennials and Gen Z individuals perceive eye makeup as a means of self-expression and creativity. In response to this rising demand, eye makeup brands are expanding their portfolios to include a wide array of customizable options. This allows consumers to select from an extensive range of color palettes and innovative applicators, empowering them to create looks that truly reflect their distinct personalities and styles.

Restraints in the Eye Makeup Market

The eye makeup market encounters significant challenges due to strict regulations surrounding product safety, ingredient disclosure, and animal testing practices. Navigating the varying regulatory requirements across different regions can be complex and burdensome, often leading to delays in bringing new products to market and escalating operational expenses. Additionally, the necessity for continuous adaptation to evolving regulatory standards hampers innovation, ultimately constraining the growth potential of the industry. As companies strive to comply with these regulations, they may find their ability to develop cutting-edge products stifled, weakening their competitive edge and limiting opportunities for advancement within the market landscape.

Market Trends of the Eye Makeup Market

The eye makeup market is witnessing a notable trend driven by rising awareness of beauty, wellness, and sustainability among consumers. This shift has led to an increased demand for products that feature natural and organic ingredients, eschewing harmful chemicals in favor of safer alternatives. Consumers are increasingly prioritizing eye makeup that aligns with their health-conscious values, emphasizing conscious consumption and ethical sourcing. As a result, brands are innovating to meet these preferences, leading to a surge in eco-friendly packaging and cruelty-free formulations. This evolving landscape highlights a significant market trend towards transparency and sustainability in the eye makeup sector.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Customer & Buying Criteria Analysis
• Raw Material Analysis
• Patent Analysis

Global Eye Makeup Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Eyeliner
• Eyeshadow
• Mascara
• Eyebrow Products
• Eye Primer
• Others

Global Eye Makeup Market Size by Form & CAGR (2025-2032)

• Market Overview
• Liquid
• Cream
• Powder
• Gel
• Pencil

Global Eye Makeup Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline
• Specialty Stores
• Department Stores
• Online

Global Eye Makeup Market Size by End User & CAGR (2025-2032)

• Market Overview
• Professional
• Personal
• Creative

Global Eye Makeup Market Size & CAGR (2025-2032)

• North America (Product Type, Form, Distribution Channel, End User)
  • US
  • Canada
• Europe (Product Type, Form, Distribution Channel, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Form, Distribution Channel, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Form, Distribution Channel, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Form, Distribution Channel, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• L'Oreal S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coty Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiseido Company, Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Estee Lauder Companies Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natura & Co (Brazil)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Revlon, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oriflame Holding AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cosnova GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colorbar Cosmetics Pvt. Ltd (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alticor (Amway Corp) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Waldencast (Milk Makeup) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hindash Cosmetics (UAE)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Morphe Cosmetics Limited (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Revolution Beauty Ltd. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hindustan Unilever Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Faces Cosmetics Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Anastasia Beverly Hills LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chanel Ltd. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cosmetic Manufacturers Aust. Pty Ltd. (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DIC Corp. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations