アイメイクの世界市場規模：製品タイプ別、性質別、カテゴリー別、流通チャネル別、地域別、範囲および予測

アイメイクの市場規模と予測

アイメイク市場規模は2024年に182億4,000万米ドルと評価され、2026年から2032年にかけてCAGR 7%で成長し、2032年には320億4,000万米ドルに達すると予測されます。

アイメイク市場には、目元の印象を高めるために目元に使用する化粧品が幅広く含まれます。これらの製品には、アイシャドウ、アイライナー、マスカラ、アイブロウ製品、アイメイクリムーバーなどが含まれるが、これらに限定されるものではないです。この市場は、メイクアップを通じて、自分の目の特徴を際立たせ、様々なルックを実現し、個性を表現しようとする消費者を対象としています。

アイメイクとは、目元の印象を高めるために施す化粧品のことです。アイライナー、アイシャドー、マスカラ、アイブロウ製品などが含まれます。

アイメイクは、ナチュラルで繊細なものから、大胆でドラマチックなものまで、様々な表情を作ることができます。目の形をはっきりさせたり、大きく見せたり、小さく見せたり、色を強調したりすることができます。アイメイクは性別や年齢を問わず人気があり、多くのメイクアップルーティンの定番となっています。

さらに、美容・パーソナルケアビジネスにおけるeコマース分野の成長により、市場は拡大しています。

さらに、フェイスブック、インスタグラム、ツイッター、その他のファッションブログのようなソーシャルメディアプラットフォームの人気が、メイクアップの最近の動向に対する認識を高め、市場を牽引しています。

アイメイクの世界市場力学

世界のアイメイク市場を形成している主な市場力学は以下の通り：

主な市場促進要因

自己表現への注目の高まり：身体的な外観の重要性が高まり、美の基準が設定されたことで、消費者はアイメイクを美を高めるだけでなく、独自性と創造性を通じて自己表現するためのツールとして使用するようになっています。特にアイメイクは、実験と創造性のための大きなキャンバスを提供します。

美の基準の変化：多様な地域における美容基準の変化は、市場に計り知れない成長機会をもたらしています。それによって、消費者の嗜好の変化に対応するための新しく多様なアイ・メーキャップ製品の開発が増加しています。また、ソーシャルメディアのインフルエンサーによって設定された基準は、予測期間中に市場を促進するのに役立つと予測されます。

天然成分への注目：皮膚アレルギーや感染症に対する意識の高まりにより、天然成分やオーガニック成分への需要が急増しています。そのため、植物由来のオイルやワックスから作られた、より安全で環境に優しい製品を好む消費者が増えており、アイメイク市場は今後数年間で勢いを増すと予想されます。

ソーシャルメディアによる認知度の向上：YouTubeやInstagramのようなソーシャルメディアの役割は、アイメイク市場の人気と売上に影響を与え、市場を押し上げると予測されます。また、化粧品会社とインフルエンサーのパートナーシップの高まりは、アイメイク製品の販売促進にさらに貢献すると思われます。この動向は今後も続き、アイメイク市場の将来を形作るものと予想されます。

主な課題

偽造品の入手可能性：費用対効果が高く、現地で簡単に入手できる偽造アイメイク製品は、市場に大きな脅威をもたらしています。また、健康リスクの増大は、本物の化粧品ブランドの売上と評判に悪影響を及ぼす可能性が高いです。このように、健康リスクの増大により、これらの製品の規制遵守が必要となっています。

競合の増加：競争の激しいこの業界では、多くの既存企業や新進気鋭の企業が消費者の注目を集めようとしのぎを削っています。飽和状態であるため、企業が際立って忠実な顧客を開拓するのは困難です。

高まる健康への懸念：特定のアイメイク成分に関連する潜在的な健康リスクに関する意識の高まりは、ローカルブランドや無名ブランドの適用を制限しています。製品の安全性と透明性に関するこの懸念は、市場の主要な抑制要因となっています。

厳しい規制と制限：成分や製品の安全性に関する厳しい規制は、メーカーにとって大きな課題となっています。そのため、革新を続けながらコンプライアンスを維持するには、継続的な努力と進化する規制への遵守が必要となります。

主要動向：

カスタマイズ需要の高まり：消費者は、個人の好みやニーズに合わせてカスタマイズできるアイメイク製品を求めるようになっています。そのため、各ブランドはカスタマイズ可能なアイシャドウパレット、自分で作るマスカラキット、個別メイクアップコンサルティングを提供し、オーダーメイドの美容ソリューションに対するこうした需要に応えています。

ユニークなコラボレーション：アイメイクブランドと有名人やソーシャルメディアのインフルエンサーとのコラボレーションは、アイメイクを普及させる顕著な動向であり続けています。このようなパートナーシップは、しばしば限定コレクション、製品の推薦、インフルエンサー主導のマーケティングキャンペーンを生み出し、ブランドがより多くのオーディエンスにリーチし、売上を促進するのに役立っています。

処方の革新：ウォータープルーフ、スマッジプルーフ、ロングラスティングのアイメイクに対する高い需要は、メーカーに常に新しい処方を試すよう促しています。そのため、クリーミーなアイシャドウ、ジェルアイライナー、ボリューミーなマスカラなど、つけ心地と性能を向上させる最先端の処方で新しいテクスチャーが生み出されています。

クリーンで持続可能な美容への需要：目の感染症やアレルギーの可能性を抑制するため、清潔で持続可能な美容製品、特にオーガニックアイメイクに対する需要の高まりが、環境に優しいアイメイク製品の使用を促進しています。そのため、各ブランドは包装廃棄物の量を減らし、環境に優しい製造技術を導入するため、ナチュラルでオーガニックな製品に注力しています。

Kビューティーの人気：韓国の美容動向は世界のアイメイク市場に影響を与えており、独創的なテクスチャー、つややかな仕上がり、若々しい美学を重視する傾向が強まっています。そのため、輝きのあるハイライトやグラデーションのアイルックは、この影響のよく知られた現れです。

目次

第1章 アイメイクの世界市場導入

• 市場概要
• 調査範囲
• 前提条件

第2章 エグゼクティブサマリー

第3章 VERIFIED MARKET RESEARCHの調査手法

• データマイニング
• バリデーション
• 一次資料
• データソース一覧

第4章 アイメイクの世界市場展望

• 概要
• 市場力学
  • 促進要因
  • 抑制要因
  • 機会
• ポーターのファイブフォースモデル
• バリューチェーン分析

第5章 アイメイクの世界市場、製品タイプ別

• 概要
• アイライナー
• アイシャドウ
• マスカラ
• アイブロウ・エンハンサー
• アイフォイル
• ペンシル

第6章 アイメイクの世界市場、性質別

• 概要
• オーガニック
• コンベンショナル

第7章 アイメイクの世界市場：カテゴリー別

• 概要
• エコノミー
• プレミアム

第8章 アイメイクの世界市場：流通チャネル別

• 概要
• スーパーマーケット
• ハイパーマーケット
• 薬局
• 健康・美容小売店
• eコマース
• その他

第9章 アイメイクの世界市場：地域別

• 概要
• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • その他欧州
• アジア太平洋
  • 中国
  • 日本
  • インド
  • その他アジア太平洋地域
• 世界のその他の地域
  • ラテンアメリカ
  • 中東・アフリカ

第10章 世界のアイメイク市場の競合情勢

• 概要
• 各社の市場ランキング
• 主な発展戦略

第11章 企業プロファイル

• Amphenol Corporation
• Procter & Gamble Corporation
• L'Oreal S.A.
• Shiseido Company, Limited
• Avon Products, Inc.
• LVMH
• Revlon, Inc.
• Chanel S.A.
• The Estee Lauder Companies, Inc

第12章 付録

• 関連調査

Eye Makeup Market Size And Forecast

Eye Makeup Market size was valued at USD 18.24 Billion in 2024 and is projected to reach USD 32.04 Billion by 2032, growing at a CAGR of 7% from 2026 to 2032.

The Eye Makeup Market encompasses a broad spectrum of cosmetic products specifically designed for application around the eyes to enhance their appearance. These products include but are not limited to eyeshadows, eyeliners, mascaras, eyebrow products, and eye makeup removers. The market caters to consumers seeking to accentuate their eye features, achieve various looks, and express individuality through makeup.

Eye makeup refers to the cosmetics applied to enhance the appearance of the eyes. It includes products like eyeliner, eyeshadow, mascara, and eyebrow products.

Eye makeup can be used to create a variety of looks, from natural and subtle to bold and dramatic. It can help to define the shape of the eyes, make them appear larger or smaller, and emphasize their color. Eye makeup is popular among people of all genders and ages and is a staple in many makeup routines.

Additionally, the market is expanding due to a growing e-commerce sector in the beauty and personal care business.

Additionally, as popularity of social media platforms like Facebook, Instagram, Twitter, and other fashion blogs is increasing awareness of the most recent developments in makeup, driving the market.

Global Eye Makeup Market Dynamics

The key market dynamics that are shaping the global Eye Makeup Market include:

Key Market Drivers:

Growing Focus on On-Self-Expression: The growing importance of physical appearance and set beauty standards is encouraging consumers to use eye makeup as a tool for beauty enhancement as well as self-expression through uniqueness and creativity. In particular, eye makeup provides a large canvas for experimentation and creativity.

Changing Beauty Standards: The changing beauty standards across diverse regions is offering immense opportunities of growth to the market. Thereby, increasing the development of new and diverse eye makeup products to cater to the changing consumer preferences. Also, the standards set by the social media influencers are projected to help drive the market over the forecast period.

Focus on Natural Ingredients: Growing awareness regarding skin allergies and infections is surging demand for natural and organic ingredients. Thus, consumers growing preference for safer and eco-friendly products made from plant-based oils and waxes is expected to help the Eye Makeup Market gain momentum in the coming years.

Increased Awareness through Social Media Influence: The role of social media, like YouTube, and Instagram, in influencing the popularity and sales of Eye Makeup Market, is projected to boost the market. Also, the rising partnership between cosmetic companies and influencers will further help promote the eye makeup products. This trend is expected to continue, shaping the future of the Eye Makeup Market.

Key Challenges:

Availability of Counterfeit Products: The easy availability of cost-effective and local counterfeit eye makeup products is posing a significant threat to the market. Also, the growing health risks is likely to negatively impact the sales and reputation of genuine cosmetic brands. Thus, the rise in health risk is necessitating compliance of these products with regulations.

Rising Competition: There are many established and up-and-coming businesses competing for consumers' attention in this highly competitive industry. It is challenging for businesses to stand out and develop loyal customers due to this saturation.

Growing Health Concerns: Growing awareness regarding potential health risks associated with certain eye makeup ingredients is restricting the application of local or unknown brands. This concern regarding product safety and transparency is a major market restraining factor.

Stringent Regulations and Restrictions: Stringent regulations concerning ingredients and product safety act as a major challenge for manufacturers. Thus, staying compliant while innovating requires ongoing efforts and adherence to evolving regulations.

Key Trends:

Rising Demand for Customization: Consumers are increasingly seeking personalized and customizable eye makeup products to suit their individual preferences and needs. Thus, brands are offering customizable eyeshadow palettes, build-your-own mascara kits, and personalized makeup consultations to cater to this demand for tailored beauty solutions.

Unique Collaborations: Collaboration between eye makeup brands and celebrities or social media influencers continues to be a prominent trend, popularizing eye makeup. These partnerships often result in limited-edition collections, product endorsements, and influencer-led marketing campaigns, which help brands reach wider audiences and drive sales.

Innovations in Formulation: The high demand for waterproof, smudge-proof, and long-lasting eye makeup is encouraging makers to constantly experiment with new formulas. Thus, creating new textures with cutting-edge formulae that improve wearability and performance, such as creamy eyeshadows, gel eyeliners, and volumizing mascaras.

Demand for Clean and Sustainable Beauty: Rising demand for clean and sustainable beauty products, particularly organic eye makeup, to inhibit chances of eye infection or allergies is enhancing the use of eco-friendly eye makeup products. Thus, the brands are focusing on natural and organic products to reduce the amount of packaging waste and implement eco-friendly manufacturing techniques.

Popularity of K-Beauty: Korean beauty trends are impacting the worldwide Eye Makeup Market increasing emphasis on creative textures, dewy finishes, and youthful aesthetics. Thus, sparkle highlights and gradient eye looks are well-known manifestations of this influence.

Global Eye Makeup Market Regional Analysis

Here is a more detailed regional analysis of the global Eye Makeup Market:

North America:

North America is a significant market for eye makeup, and it is expected to continue growing in the coming years. Rising disposable income is helping consumers purchase popular beauty and makeup products, which are trending on social media.

The United States is the largest market for eye makeup in North America, followed by Canada. In terms of product type, eyeshadow dominates the market, followed by eyeliner and mascara. Consumers in North America are also increasingly interested in natural and organic eye makeup products, leading to the growth of brands that cater to this demand. Also, the latest trend of eye makeup among millennials and Gen Z is enhancing the use of eye makeup, fueling the growth of the market.

Additionally, the rising demand for product quality and minimal health risks is increasing the demand for long-lasting, waterproof, and smudge-proof eye makeup products, especially among working professionals who require makeup that lasts throughout the day.

Asia Pacific:

The Asia Pacific region is a rapidly growing market for eye makeup, driven by factors such as the increasing number of working women, rising disposable incomes, and the growing popularity of beauty and makeup trends.

The region is expected to witness significant growth in the coming years, with countries such as China, Japan, and India being the major contributors to the market. In terms of product type, eyeshadow and mascara are the most popular categories in the region, followed by eyeliner.

Consumers in Asia Pacific are also increasingly interested in natural and organic eye makeup products, as well as products that offer long-lasting and smudge-proof wear. The market is highly competitive, with both local and international players vying for market share.

Moreover, the region offers immense opportunities for growth, particularly in emerging markets such as India, Indonesia, and Vietnam, where there is a growing demand for luxury and premium eye makeup products.

Europe:

The European region has a well-established market for eye makeup owing to the presence of several leading international and local players. The market is driven by factors such as increasing fashion consciousness, rising disposable incomes, and growing demand for eco-friendly and natural makeup products.

The United Kingdom, France, and Germany are the major consumers of eye makeup products, with the United Kingdom being the largest market in the region. The growing interest in products that offer long-lasting and natural effects is bolstering innovation in eye makeup products. Thus, the market in this region is highly competitive, with major players constantly innovating and launching new products to capture market share.

Additionally, the growing demand for premium and luxury eye makeup products in emerging nations such as Eastern Europe is projected to offer lucrative opportunities for the growth of the market.

Global Eye Makeup Market: Segmentation Analysis

The Global Eye Makeup Market is Segmented on the basis of Product Type, Nature Type, Category Type, Distribution Channel, and Geography.

Eye Makeup Market, By Product Type

• Eyeliner
• Eyeshadow
• Mascara
• Eyebrow Enhancers
• Eye Foil
• Pensile

Based on Product Type, the market is segmented into Eyeliner, Eyeshadow, Mascara, Eyebrow Enhancers, Eye Foil, and Pensile. The eyeliner segment is projected to hold a dominant position in the Eye Makeup Market. The growth of eyeliner has been driven by a rise in consumer demand for waterproof and long-lasting solutions that last all day without blurring or fading. Growing awareness regarding eye infection and its impact on the environment is fueling the demand for sustainable eyeliner options.

Eye Makeup Market, By Nature Type

• Organic
• Conventional

Based on Nature Type, the market is segmented into Organic and Conventional. Conventional eye makeup has been more widely available and less expensive than cosmetics made with organic materials, resulting in the dominance of the conventional makeup segment. While there is a growing demand for eco-friendly and sustainable makeup products, conventional makeup still holds a significant share of the market.

Eye Makeup Market, By Category Type

• Economy
• Premium

Based on Category Type, the market is segmented into Economy and Premium. The economy category is anticipated to hold a major share of the Eye Makeup Market. The easy availability of economy eye makeup products in pharmacies, grocery stores, and hypermarkets is likely to drive the segment over the forecast period.

Eye Makeup Market, By Distribution Chanel

• Supermarket
• Hypermarket
• Pharmacies
• Health and Beauty Retail Stores
• E-Commerce
• Other

Based on Distribution Channel, the market is segmented into Supermarket, Hypermarket, Pharmacies, Health and Beauty Retail Stores, E-Commerce, and Other. The hypermarket segment is anticipated to dominate the Eye Makeup Market. Their physical shopping experience, which enables customers to directly touch products, receive individualized guidance from beauty advisers, and make educated purchasing decisions, is the reason behind their popularity.

Key Players

The "Global Eye Makeup Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Amphenol Corporation, Procter & Gamble, Corporation, L'Oreal S.A., Shiseido Company, Limited, Avon Products, Inc., LVMH, Revlon, Inc., Chanel S.A., and The Estee Lauder Companies, Inc.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

• Global Eye Makeup Market Recent Developments
• In august 2019, a new eyeliner was introduced by Dubai, United Arab Emirates-based Huda Beauty. The eye liner offered benefits such as waterproof, smudge-proof, and fade-proof eyeliner properties, enhancing its sales.
• In September 2024, a blue light-blocking cosmetics range was introduced by Walmart through Innovative Beauty Group's (IBG) Brand Incubator. The new line was created to shield skin from the damaging impacts of technology.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL EYE MAKEUP MARKET

• 1.1 Overview of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL EYE MAKEUP MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porters Five Force Model
• 4.4 Value Chain Analysis

5 GLOBAL EYE MAKEUP MARKET, BY PRODUCT TYPE

• 5.1 Overview
• 5.2 Eyeliner
• 5.3 Eyeshadow
• 5.4 Mascara
• 5.5 Eyebrow Enhancers
• 5.6 Eye Foil
• 5.7 Pensile

6 GLOBAL EYE MAKEUP MARKET, BY NATURE TYPE

• 6.1 Overview
• 6.2 Organic
• 6.3 Conventional

7 GLOBAL EYE MAKEUP MARKET, BY CATEGORY TYPE

• 7.1 Overview
• 7.2 Economy
• 7.3 Premium

8 GLOBAL EYE MAKEUP MARKET, BY DISTRIBUTION CHANEL

• 8.1 Overview
• 8.2 Supermarket
• 8.3 Hypermarket
• 8.4 Pharmacies
• 8.5 Health and Beauty Retail Stores
• 8.6 E-Commerce
• 8.7 Other

9 GLOBAL EYE MAKEUP MARKET, BY GEOGRAPHY

• 9.1 Overview
• 9.2 North America
  • 9.2.1 U.S.
  • 9.2.2 Canada
  • 9.2.3 Mexico
• 9.3 Europe
  • 9.3.1 Germany
  • 9.3.2 U.K.
  • 9.3.3 France
  • 9.3.4 Rest of Europe
• 9.4 Asia Pacific
  • 9.4.1 China
  • 9.4.2 Japan
  • 9.4.3 India
  • 9.4.4 Rest of Asia Pacific
• 9.5 Rest of the World
  • 9.5.1 Latin America
  • 9.5.2 Middle East & Africa

10 GLOBAL EYE MAKEUP MARKET COMPETITIVE LANDSCAPE

• 10.1 Overview
• 10.2 Company Market Ranking
• 10.3 Key Development Strategies

11 COMPANY PROFILES

• 11.1 Amphenol Corporation
  • 11.1.1 Overview
  • 11.1.2 Financial Performance
  • 11.1.3 Product Outlook
  • 11.1.4 Key Developments
• 11.2 Procter & Gamble Corporation
  • 11.2.1 Overview
  • 11.2.2 Financial Performance
  • 11.2.3 Product Outlook
  • 11.2.4 Key Developments
• 11.3 L'Oreal S.A.
  • 11.3.1 Overview
  • 11.3.2 Financial Performance
  • 11.3.3 Product Outlook
  • 11.3.4 Key Developments
• 11.4 Shiseido Company, Limited
  • 11.4.1 Overview
  • 11.4.2 Financial Performance
  • 11.4.3 Product Outlook
  • 11.4.4 Key Developments
• 11.5 Avon Products, Inc.
  • 11.5.1 Overview
  • 11.5.2 Financial Performance
  • 11.5.3 Product Outlook
  • 11.5.4 Key Developments
• 11.6 LVMH
  • 11.6.1 Overview
  • 11.6.2 Financial Performance
  • 11.6.3 Product Outlook
  • 11.6.4 Key Developments
• 11.7 Revlon, Inc.
  • 11.7.1 Overview
  • 11.7.2 Financial Performance
  • 11.7.3 Product Outlook
  • 11.7.4 Key Developments
• 11.8 Chanel S.A.
  • 11.8.1 Overview
  • 11.8.2 Financial Performance
  • 11.8.3 Product Outlook
  • 11.8.4 Key Developments
• 11.9 The Estee Lauder Companies, Inc
  • 11.9.1 Overview
  • 11.9.2 Financial Performance
  • 11.9.3 Product Outlook
  • 11.9.4 Key Developments

12 Appendix

• 12.1 Related Research