The Global Eye Makeup Market size is expected to reach $28.6 billion by 2031, rising at a market growth of 6.1% CAGR during the forecast period.
The Europe segment acquired 35% revenue share in the market in 2023. The segment's expansion is driven by the region's strong beauty culture, high consumer spending on cosmetics, and the presence of numerous leading beauty brands. The demand for high-quality, innovative products and growing sustainability and organic beauty trends further boost the European market.
Social media platforms such as Instagram, YouTube, and TikTok have revolutionized the beauty industry, significantly influencing consumer behavior and preferences, particularly in this market. Globally, the number of social media consumers has reached a new high of 5 billion. The anticipated increase in this figure is that it will reach approximately 5.80 billion users by 2027. Millennials and Gen Z comprise a substantial portion of the user base of these platforms, which are more inclined to follow and trust influencers. Hence, the visual appeal of them in online content drives consumers to experiment with different looks, propelling sales.
Additionally, As consumers become more selective and discerning in their beauty purchases, offering high-quality, functional products that stand out visually is crucial for capturing market share. One of the key areas of innovation is the development of long-lasting, smudge-proof, and waterproof products. These innovations appeal to consumers with active lifestyles or those living in humid climates, where traditional products may not hold up as effectively. Thus, this market is witnessing significant growth driven by technological advancements in product formulations.
However, Consumers are increasingly cautious about the ingredients in their beauty products, especially with growing awareness about harmful chemicals. These products often contain parabens, phthalates, and synthetic fragrances associated with various health risks. For instance, parabens have been associated with hormonal imbalances, while phthalates are recognized for their potential to disrupt the endocrine system. Hence, health and skin sensitivity issues have become a prominent challenge for this market.
Source Outlook
On the basis of source, the market is bifurcated into organic and conventional. The organic segment witnessed 35% revenue share in the market in 2023. Organic eye makeup, often formulated with natural ingredients, appeals to eco-conscious consumers who value sustainability and product transparency. The growing awareness around health and environmental impacts, coupled with rising demand for hypoallergenic and non-toxic formulations, contributes to the segment's notable growth.
Distribution Channel Outlook
By distribution channel, the market is divided into online and offline. The online segment procured 17% revenue share in the market in 2023. The rise of virtual try-on tools, influencer-driven marketing, and social media integration has made online shopping more attractive to consumers, especially younger demographics. Moreover, the pandemic-driven shift toward online retail persists, with consumers continuing to appreciate the ease of comparing products, accessing customer reviews, and benefiting from home delivery.
Product Outlook
Based on product, the market is classified into mascara, eye shadow, eye liner, eye pencil, eye brow enhancers, and others. The eye shadow segment procured 26% revenue share in the market in 2023. The increasing consumer demand for neutral, striking eye looks that can be used on a variety of occasions is the reason for the growth of this segment. The trend of experimenting with eye makeup, fueled by social media tutorials and influencer recommendations, encourages using multi-color palettes and long-wear formulas.
Regional Outlook
Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America segment recorded 27% revenue share in the market in 2023. The region's demand is still being driven by the trend of bold eye makeup styles, beauty influencers, and social media. Moreover, the popularity of luxury and mass-market cosmetics, alongside the growing clean beauty trend, enhances the eye makeup market in North America.
List of Key Companies Profiled
- L'Oreal S.A.
- Pacifica Beauty LLC
- Unilever PLC
- Kao Corporation
- NAOS
- The Estee Lauder Companies, Inc.
- Johnson & Johnson
- Pierre Fabre S.A
- Amway Corporation
- Coty, Inc.
Global Eye Makeup Market Report Segmentation
By Source
By Distribution Channel
By Product
- Mascara
- Eye Shadow
- Eye Liner
- Eye Pencil
- Eye Brow Enhancers
- Other Products
By Geography
- North America
- US
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Malaysia
- Rest of Asia Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
- 1.1 Market Definition
- 1.2 Objectives
- 1.3 Market Scope
- 1.4 Segmentation
- 1.4.1 Global Eye Makeup Market, by Source
- 1.4.2 Global Eye Makeup Market, by Distribution Channel
- 1.4.3 Global Eye Makeup Market, by Product
- 1.4.4 Global Eye Makeup Market, by Geography
- 1.5 Methodology for the research
Chapter 2. Market at a Glance
Chapter 3. Market Overview
- 3.1 Introduction
- 3.1.1 Overview
- 3.1.1.1 Market Composition and Scenario
- 3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.2.3 Market Opportunities
- 3.2.4 Market Challenges
- 3.3 Porter Five Forces Analysis
Chapter 4. Global Eye Makeup Market by Source
- 4.1 Global Conventional Market by Region
- 4.2 Global Organic Market by Region
Chapter 5. Global Eye Makeup Market by Distribution Channel
- 5.1 Global Offline Market by Region
- 5.2 Global Online Market by Region
Chapter 6. Global Eye Makeup Market by Product
- 6.1 Global Mascara Market by Region
- 6.2 Global Eye Shadow Market by Region
- 6.3 Global Eye Liner Market by Region
- 6.4 Global Eye Pencil Market by Region
- 6.5 Global Eye Brow Enhancers Market by Region
- 6.6 Global Other Products Market by Region
Chapter 7. Global Eye Makeup Market by Region
- 7.1 North America Eye Makeup Market
- 7.1.1 North America Eye Makeup Market by Source
- 7.1.1.1 North America Conventional Market by Country
- 7.1.1.2 North America Organic Market by Country
- 7.1.2 North America Eye Makeup Market by Distribution Channel
- 7.1.2.1 North America Offline Market by Country
- 7.1.2.2 North America Online Market by Country
- 7.1.3 North America Eye Makeup Market by Product
- 7.1.3.1 North America Mascara Market by Country
- 7.1.3.2 North America Eye Shadow Market by Country
- 7.1.3.3 North America Eye Liner Market by Country
- 7.1.3.4 North America Eye Pencil Market by Country
- 7.1.3.5 North America Eye Brow Enhancers Market by Country
- 7.1.3.6 North America Other Products Market by Country
- 7.1.4 North America Eye Makeup Market by Country
- 7.1.4.1 US Eye Makeup Market
- 7.1.4.1.1 US Eye Makeup Market by Source
- 7.1.4.1.2 US Eye Makeup Market by Distribution Channel
- 7.1.4.1.3 US Eye Makeup Market by Product
- 7.1.4.2 Canada Eye Makeup Market
- 7.1.4.2.1 Canada Eye Makeup Market by Source
- 7.1.4.2.2 Canada Eye Makeup Market by Product
- 7.1.4.3 Mexico Eye Makeup Market
- 7.1.4.3.1 Mexico Eye Makeup Market by Source
- 7.1.4.3.2 Mexico Eye Makeup Market by Distribution Channel
- 7.1.4.3.3 Mexico Eye Makeup Market by Product
- 7.1.4.4 Rest of North America Eye Makeup Market
- 7.1.4.4.1 Rest of North America Eye Makeup Market by Source
- 7.1.4.4.2 Rest of North America Eye Makeup Market by Distribution Channel
- 7.1.4.4.3 Rest of North America Eye Makeup Market by Product
- 7.2 Europe Eye Makeup Market
- 7.2.1 Europe Eye Makeup Market by Source
- 7.2.1.1 Europe Conventional Market by Country
- 7.2.1.2 Europe Organic Market by Country
- 7.2.2 Europe Eye Makeup Market by Distribution Channel
- 7.2.2.1 Europe Offline Market by Country
- 7.2.2.2 Europe Online Market by Country
- 7.2.3 Europe Eye Makeup Market by Product
- 7.2.3.1 Europe Mascara Market by Country
- 7.2.3.2 Europe Eye Shadow Market by Country
- 7.2.3.3 Europe Eye Liner Market by Country
- 7.2.3.4 Europe Eye Pencil Market by Country
- 7.2.3.5 Europe Eye Brow Enhancers Market by Country
- 7.2.3.6 Europe Other Products Market by Country
- 7.2.4 Europe Eye Makeup Market by Country
- 7.2.4.1 Germany Eye Makeup Market
- 7.2.4.1.1 Germany Eye Makeup Market by Source
- 7.2.4.1.2 Germany Eye Makeup Market by Distribution Channel
- 7.2.4.1.3 Germany Eye Makeup Market by Product
- 7.2.4.2 UK Eye Makeup Market
- 7.2.4.2.1 UK Eye Makeup Market by Source
- 7.2.4.2.2 UK Eye Makeup Market by Distribution Channel
- 7.2.4.2.3 UK Eye Makeup Market by Product
- 7.2.4.3 France Eye Makeup Market
- 7.2.4.3.1 France Eye Makeup Market by Source
- 7.2.4.3.2 France Eye Makeup Market by Distribution Channel
- 7.2.4.3.3 France Eye Makeup Market by Product
- 7.2.4.4 Russia Eye Makeup Market
- 7.2.4.4.1 Russia Eye Makeup Market by Source
- 7.2.4.4.2 Russia Eye Makeup Market by Distribution Channel
- 7.2.4.4.3 Russia Eye Makeup Market by Product
- 7.2.4.5 Spain Eye Makeup Market
- 7.2.4.5.1 Spain Eye Makeup Market by Source
- 7.2.4.5.2 Spain Eye Makeup Market by Distribution Channel
- 7.2.4.5.3 Spain Eye Makeup Market by Product
- 7.2.4.6 Italy Eye Makeup Market
- 7.2.4.6.1 Italy Eye Makeup Market by Source
- 7.2.4.6.2 Italy Eye Makeup Market by Distribution Channel
- 7.2.4.6.3 Italy Eye Makeup Market by Product
- 7.2.4.7 Rest of Europe Eye Makeup Market
- 7.2.4.7.1 Rest of Europe Eye Makeup Market by Source
- 7.2.4.7.2 Rest of Europe Eye Makeup Market by Distribution Channel
- 7.2.4.7.3 Rest of Europe Eye Makeup Market by Product
- 7.3 Asia Pacific Eye Makeup Market
- 7.3.1 Asia Pacific Eye Makeup Market by Source
- 7.3.1.1 Asia Pacific Conventional Market by Country
- 7.3.1.2 Asia Pacific Organic Market by Country
- 7.3.2 Asia Pacific Eye Makeup Market by Distribution Channel
- 7.3.2.1 Asia Pacific Offline Market by Country
- 7.3.2.2 Asia Pacific Online Market by Country
- 7.3.3 Asia Pacific Eye Makeup Market by Product
- 7.3.3.1 Asia Pacific Mascara Market by Country
- 7.3.3.2 Asia Pacific Eye Shadow Market by Country
- 7.3.3.3 Asia Pacific Eye Liner Market by Country
- 7.3.3.4 Asia Pacific Eye Pencil Market by Country
- 7.3.3.5 Asia Pacific Eye Brow Enhancers Market by Country
- 7.3.3.6 Asia Pacific Other Products Market by Country
- 7.3.4 Asia Pacific Eye Makeup Market by Country
- 7.3.4.1 China Eye Makeup Market
- 7.3.4.1.1 China Eye Makeup Market by Source
- 7.3.4.1.2 China Eye Makeup Market by Distribution Channel
- 7.3.4.1.3 China Eye Makeup Market by Product
- 7.3.4.2 Japan Eye Makeup Market
- 7.3.4.2.1 Japan Eye Makeup Market by Source
- 7.3.4.2.2 Japan Eye Makeup Market by Distribution Channel
- 7.3.4.2.3 Japan Eye Makeup Market by Product
- 7.3.4.3 India Eye Makeup Market
- 7.3.4.3.1 India Eye Makeup Market by Source
- 7.3.4.3.2 India Eye Makeup Market by Distribution Channel
- 7.3.4.3.3 India Eye Makeup Market by Product
- 7.3.4.4 South Korea Eye Makeup Market
- 7.3.4.4.1 South Korea Eye Makeup Market by Source
- 7.3.4.4.2 South Korea Eye Makeup Market by Distribution Channel
- 7.3.4.4.3 South Korea Eye Makeup Market by Product
- 7.3.4.5 Australia Eye Makeup Market
- 7.3.4.5.1 Australia Eye Makeup Market by Source
- 7.3.4.5.2 Australia Eye Makeup Market by Distribution Channel
- 7.3.4.5.3 Australia Eye Makeup Market by Product
- 7.3.4.6 Malaysia Eye Makeup Market
- 7.3.4.6.1 Malaysia Eye Makeup Market by Source
- 7.3.4.6.2 Malaysia Eye Makeup Market by Distribution Channel
- 7.3.4.6.3 Malaysia Eye Makeup Market by Product
- 7.3.4.7 Rest of Asia Pacific Eye Makeup Market
- 7.3.4.7.1 Rest of Asia Pacific Eye Makeup Market by Source
- 7.3.4.7.2 Rest of Asia Pacific Eye Makeup Market by Distribution Channel
- 7.3.4.7.3 Rest of Asia Pacific Eye Makeup Market by Product
- 7.4 LAMEA Eye Makeup Market
- 7.4.1 LAMEA Eye Makeup Market by Source
- 7.4.1.1 LAMEA Conventional Market by Country
- 7.4.1.2 LAMEA Organic Market by Country
- 7.4.2 LAMEA Eye Makeup Market by Distribution Channel
- 7.4.2.1 LAMEA Offline Market by Country
- 7.4.2.2 LAMEA Online Market by Country
- 7.4.3 LAMEA Eye Makeup Market by Product
- 7.4.3.1 LAMEA Mascara Market by Country
- 7.4.3.2 LAMEA Eye Shadow Market by Country
- 7.4.3.3 LAMEA Eye Liner Market by Country
- 7.4.3.4 LAMEA Eye Pencil Market by Country
- 7.4.3.5 LAMEA Eye Brow Enhancers Market by Country
- 7.4.3.6 LAMEA Other Products Market by Country
- 7.4.4 LAMEA Eye Makeup Market by Country
- 7.4.4.1 Brazil Eye Makeup Market
- 7.4.4.1.1 Brazil Eye Makeup Market by Source
- 7.4.4.1.2 Brazil Eye Makeup Market by Distribution Channel
- 7.4.4.1.3 Brazil Eye Makeup Market by Product
- 7.4.4.2 Argentina Eye Makeup Market
- 7.4.4.2.1 Argentina Eye Makeup Market by Source
- 7.4.4.2.2 Argentina Eye Makeup Market by Distribution Channel
- 7.4.4.2.3 Argentina Eye Makeup Market by Product
- 7.4.4.3 UAE Eye Makeup Market
- 7.4.4.3.1 UAE Eye Makeup Market by Source
- 7.4.4.3.2 UAE Eye Makeup Market by Distribution Channel
- 7.4.4.3.3 UAE Eye Makeup Market by Product
- 7.4.4.4 Saudi Arabia Eye Makeup Market
- 7.4.4.4.1 Saudi Arabia Eye Makeup Market by Source
- 7.4.4.4.2 Saudi Arabia Eye Makeup Market by Distribution Channel
- 7.4.4.4.3 Saudi Arabia Eye Makeup Market by Product
- 7.4.4.5 South Africa Eye Makeup Market
- 7.4.4.5.1 South Africa Eye Makeup Market by Source
- 7.4.4.5.2 South Africa Eye Makeup Market by Distribution Channel
- 7.4.4.5.3 South Africa Eye Makeup Market by Product
- 7.4.4.6 Nigeria Eye Makeup Market
- 7.4.4.6.1 Nigeria Eye Makeup Market by Source
- 7.4.4.6.2 Nigeria Eye Makeup Market by Distribution Channel
- 7.4.4.6.3 Nigeria Eye Makeup Market by Product
- 7.4.4.7 Rest of LAMEA Eye Makeup Market
- 7.4.4.7.1 Rest of LAMEA Eye Makeup Market by Source
- 7.4.4.7.2 Rest of LAMEA Eye Makeup Market by Distribution Channel
- 7.4.4.7.3 Rest of LAMEA Eye Makeup Market by Product
Chapter 8. Company Profiles
- 8.1 L'Oreal S.A.
- 8.1.1 Company Overview
- 8.1.2 Financial Analysis
- 8.1.3 Segmental and Regional Analysis
- 8.1.4 Recent strategies and developments:
- 8.1.4.1 Product Launches and Product Expansions:
- 8.1.5 SWOT Analysis
- 8.2 Pacifica Beauty LLC
- 8.2.1 Company Overview
- 8.2.2 SWOT Analysis
- 8.3 Unilever PLC
- 8.3.1 Company Overview
- 8.3.2 Financial Analysis
- 8.3.3 Segmental and Regional Analysis
- 8.3.4 Research & Development Expense
- 8.3.5 SWOT Analysis
- 8.4 Kao Corporation
- 8.4.1 Company Overview
- 8.4.2 Financial Analysis
- 8.4.3 Segmental and Regional Analysis
- 8.4.4 Research & Development Expenses
- 8.4.5 SWOT Analysis
- 8.5 NAOS
- 8.6 The Estee Lauder Companies, Inc.
- 8.6.1 Company Overview
- 8.6.2 Financial Analysis
- 8.6.3 Segmental and Regional Analysis
- 8.6.4 Research & Development Expenses
- 8.6.5 SWOT Analysis
- 8.7 Johnson & Johnson
- 8.7.1 Company Overview
- 8.7.2 Financial Analysis
- 8.7.3 Segmental & Regional Analysis
- 8.7.4 Research & Development Expenses
- 8.7.5 SWOT Analysis
- 8.8 Pierre Fabre S.A
- 8.8.1 Company Overview
- 8.8.2 SWOT Analysis
- 8.9 Amway Corporation
- 8.9.1 Company Overview
- 8.9.2 Recent strategies and developments:
- 8.9.2.1 Product Launches and Product Expansions:
- 8.9.3 SWOT Analysis
- 8.10. Coty, Inc.
- 8.10.1 Company Overview
- 8.10.2 Financial Analysis
- 8.10.3 SWOT Analysis
Chapter 9. Winning Imperatives for Eye Makeup Market