デフォルト表紙
市場調査レポート
商品コード
1614276

アイシャドウ市場:形態、流通チャネル、用途別-2025-2030年の世界予測

Eye Shadow Market by Form (Liquid, Powder), Distribution Channel (Offline, Online), Application - Global Forecast 2025-2030


出版日
発行
360iResearch
ページ情報
英文 195 Pages
納期
即日から翌営業日
カスタマイズ可能
適宜更新あり
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=154.26円
アイシャドウ市場:形態、流通チャネル、用途別-2025-2030年の世界予測
出版日: 2024年12月01日
発行: 360iResearch
ページ情報: 英文 195 Pages
納期: 即日から翌営業日
GIIご利用のメリット
  • 全表示
  • 概要
  • 図表
  • 目次
概要

アイシャドウ市場は、2023年に31億2,000万米ドルと評価され、2024年には33億1,000万米ドルに達すると予測され、CAGR 6.14%で成長し、2030年には47億4,000万米ドルに達すると予測されています。

アイシャドウ市場は、主にまぶたに使用され、目元の印象を強めたり変えたりする多様なカラー化粧品を包含しています。この分野には、パウダー、クリーム、ルース、リキッドなど様々な形態の製品が含まれ、無数の色合いや仕上がりで提供されます。アイシャドウの必要性は、個人の表現、顔の美しさの向上、ファッション動向の補完を中心に展開されます。個人の消費者による日常的な着用と、美容サロンやハリウッドでの専門的な使用の両方で多用されており、主に消費者市場、美容の専門家、エンターテイメント業界における最終用途に影響を与えています。市場は主に、可処分所得の増加、美容意識の高まり、ソーシャル・メディアによる美容チュートリアルの増加といった要因によって牽引されています。主な成長要因としては、オーガニックやビーガン処方に対する需要の増加、化粧品におけるパーソナライゼーション、持続可能なパッケージングにおける技術の進歩などが挙げられます。

主な市場の統計
基準年[2023] 31億2,000万米ドル
推定年[2024] 33億1,000万米ドル
予測年[2030] 47億4,000万米ドル
CAGR(%) 6.14%

環境に優しい製品ラインの開発、急拡大するeコマース・プラットフォームの活用、顧客のショッピング体験を向上させる拡張現実(AR)技術への投資などにビジネスチャンスがあります。しかし、製品の安全性に関する厳しい規制、原材料価格の変動、先進国市場の飽和といった課題が成長を抑制する可能性があります。さらに、模倣品との競合はブランドの評判や市場力学に影響を及ぼす継続的な問題です。

技術革新は持続可能な慣行、すなわち生分解性包装の創造や、天然無害成分を使用したアイシャドウの開発に焦点を当てるべきです。調査は、スキンケア効果など、美観を超えた利点を提供する多機能製品を探求することができます。また、クルーエルティーフリー、ハラル認証、グルテンフリーといった消費者の嗜好も、調査の手がかりとなります。市場競争は激しく、動向や消費者の嗜好の急速な変化を特徴とするダイナミックな市場です。一歩先を行くには、継続的な市場分析と進化する環境への適応力が必要です。機敏にイノベーションを起こし、持続可能で倫理的な実践と消費者の健康へのコミットメントを示すことができる企業は、この進化し続ける状況の中で大きな市場シェアを獲得する可能性が高いです。

市場力学:急速に進化するアイシャドウ市場における主要市場インサイトの解明

アイシャドウ市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネスチャンスの獲得に備えることができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができ、また、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

  • 市場促進要因
    • 消費者の可処分所得の増加と自己表現欲求の高まり
    • ソーシャルメディアと美容インフルエンサーの影響力の高まり
    • ナチュラル・オーガニック・メイクアップ製品に対する需要の高まり
  • 市場抑制要因
    • 厳しい製品処方規制と安全基準
  • 市場機会
    • スキンケア効果を付加した革新的なアイシャドウ処方の継続的開発
    • 製品推薦のための美容インフルエンサーとの戦略的提携
  • 市場の課題
    • 消費者の嗜好の急速な変化と美容トレンドの進化

ポーターのファイブフォース:アイシャドウ市場をナビゲートする戦略ツール

ポーターのファイブフォースフレームワークは、市場情勢の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析:アイシャドウ市場における外部からの影響の把握

外部マクロ環境要因は、アイシャドウ市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析アイシャドウ市場における競合情勢の把握

アイシャドウ市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックスアイシャドウ市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、アイシャドウ市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によりベンダーを明確かつ的確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨アイシャドウ市場における成功への道筋を描く

アイシャドウ市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を検討することで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています:

1.市場の浸透度:現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度:新興市場における成長機会を特定し、既存分野における拡大の可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化:最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報:競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション:将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています:

1.現在の市場規模と今後の成長予測は?

2.最高の投資機会を提供する製品、セグメント、地域はどこか?

3.市場を形成する主な技術動向と規制の影響とは?

4.主要ベンダーの市場シェアと競合ポジションは?

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か?

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

  • 市場力学
    • 促進要因
      • 消費者の可処分所得の増加と自己表現の欲求
      • ソーシャルメディアと美容インフルエンサーの影響力の高まり
      • ナチュラル・オーガニック化粧品の需要増加
    • 抑制要因
      • 厳格な製品配合規制と安全基準
    • 機会
      • スキンケア効果を付加した革新的なアイシャドウ処方の継続的な開発
      • 美容インフルエンサーによる商品宣伝のための戦略的コラボレーション
    • 課題
      • 消費者の嗜好の急速な変化と美容動向の進化
  • 市場セグメンテーション分析
    • 形態:重ね塗り可能なカバー力を提供するパウダーの使用が急増
    • アプリケーション:プロフェッショナルな用途に向けたアイシャドウの進化した活用
  • ポーターのファイブフォース分析
  • PESTEL分析
    • 政治的
    • 経済
    • 社交
    • 技術的
    • 法律上
    • 環境

第6章 アイシャドウ市場:形態別

  • 液体

第7章 アイシャドウ市場:流通チャネル別

  • オフライン
    • ハイパーマーケット/スーパーマーケット
    • 専門店
  • オンライン

第8章 アイシャドウ市場:用途別

  • 個人的
  • プロ

第9章 南北アメリカのアイシャドウ市場

  • アルゼンチン
  • ブラジル
  • カナダ
  • メキシコ
  • 米国

第10章 アジア太平洋地域のアイシャドウ市場

  • オーストラリア
  • 中国
  • インド
  • インドネシア
  • 日本
  • マレーシア
  • フィリピン
  • シンガポール
  • 韓国
  • 台湾
  • タイ
  • ベトナム

第11章 欧州・中東・アフリカのアイシャドウ市場

  • デンマーク
  • エジプト
  • フィンランド
  • フランス
  • ドイツ
  • イスラエル
  • イタリア
  • オランダ
  • ナイジェリア
  • ノルウェー
  • ポーランド
  • カタール
  • ロシア
  • サウジアラビア
  • 南アフリカ
  • スペイン
  • スウェーデン
  • スイス
  • トルコ
  • アラブ首長国連邦
  • 英国

第12章 競合情勢

  • 市場シェア分析2023
  • FPNVポジショニングマトリックス, 2023
  • 競合シナリオ分析
    • Praush Beautyがホリデーシーズンに向けてアイシャドウパレットを発売
    • カラビューティーがロイヤルダンスクのデンマークバタークッキーにインスパイアされたアイシャドウパレットを発表
    • シグマビューティーがメイクアップアーティストのアン・ヌークとコラボレーションしたアイシャドウパレットを制作
  • 戦略分析と提言

企業一覧

  • Amway International Inc.
  • Apcos Naturals Pvt. Ltd.
  • ASAMBEAUTY GmbH
  • Bio Veda Action Research Co.
  • Chanel Limited
  • CJ Olive Young Corporation
  • Clarins Pte Ltd.
  • CLIO COSMETICS Co., Ltd.
  • ColorBar Cosmetics Pvt. Ltd.
  • cosnova GmbH
  • Coty Inc.
  • Estee Lauder Inc.
  • ETUDE Corporation
  • HINDASH COSMETICS LLC
  • Kao Corporation
  • L'Oreal S.A.
  • LVMH Moet Hennessy-Louis Vuitton SE
  • MARS Cosmetics
  • Nykaa E-Retail Private Limited
  • Oriflame Cosmetics AG
  • Revlon, Inc.
  • Shiseido Co.,Ltd.
  • Strong Brand Lab LLC
  • SWISS BEAUTY Cosmetics
  • The Body Shop International Limited
  • Unilever PLC
  • Vellvette Lifestyle Private Limited
図表

LIST OF FIGURES

  • FIGURE 1. EYE SHADOW MARKET RESEARCH PROCESS
  • FIGURE 2. EYE SHADOW MARKET SIZE, 2023 VS 2030
  • FIGURE 3. GLOBAL EYE SHADOW MARKET SIZE, 2018-2030 (USD MILLION)
  • FIGURE 4. GLOBAL EYE SHADOW MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 5. GLOBAL EYE SHADOW MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 6. GLOBAL EYE SHADOW MARKET SIZE, BY FORM, 2023 VS 2030 (%)
  • FIGURE 7. GLOBAL EYE SHADOW MARKET SIZE, BY FORM, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 8. GLOBAL EYE SHADOW MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2030 (%)
  • FIGURE 9. GLOBAL EYE SHADOW MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 10. GLOBAL EYE SHADOW MARKET SIZE, BY APPLICATION, 2023 VS 2030 (%)
  • FIGURE 11. GLOBAL EYE SHADOW MARKET SIZE, BY APPLICATION, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 12. AMERICAS EYE SHADOW MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 13. AMERICAS EYE SHADOW MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 14. UNITED STATES EYE SHADOW MARKET SIZE, BY STATE, 2023 VS 2030 (%)
  • FIGURE 15. UNITED STATES EYE SHADOW MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 16. ASIA-PACIFIC EYE SHADOW MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 17. ASIA-PACIFIC EYE SHADOW MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 18. EUROPE, MIDDLE EAST & AFRICA EYE SHADOW MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 19. EUROPE, MIDDLE EAST & AFRICA EYE SHADOW MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 20. EYE SHADOW MARKET SHARE, BY KEY PLAYER, 2023
  • FIGURE 21. EYE SHADOW MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

  • TABLE 1. EYE SHADOW MARKET SEGMENTATION & COVERAGE
  • TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
  • TABLE 3. GLOBAL EYE SHADOW MARKET SIZE, 2018-2030 (USD MILLION)
  • TABLE 4. GLOBAL EYE SHADOW MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 5. GLOBAL EYE SHADOW MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 6. EYE SHADOW MARKET DYNAMICS
  • TABLE 7. GLOBAL EYE SHADOW MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
  • TABLE 8. GLOBAL EYE SHADOW MARKET SIZE, BY LIQUID, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 9. GLOBAL EYE SHADOW MARKET SIZE, BY POWDER, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 10. GLOBAL EYE SHADOW MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 11. GLOBAL EYE SHADOW MARKET SIZE, BY OFFLINE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 12. GLOBAL EYE SHADOW MARKET SIZE, BY HYPERMARKETS/SUPERMARKETS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 13. GLOBAL EYE SHADOW MARKET SIZE, BY SPECIALTY STORES, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 14. GLOBAL EYE SHADOW MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
  • TABLE 15. GLOBAL EYE SHADOW MARKET SIZE, BY ONLINE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 16. GLOBAL EYE SHADOW MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 17. GLOBAL EYE SHADOW MARKET SIZE, BY PERSONAL, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 18. GLOBAL EYE SHADOW MARKET SIZE, BY PROFESSIONAL, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 19. AMERICAS EYE SHADOW MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
  • TABLE 20. AMERICAS EYE SHADOW MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 21. AMERICAS EYE SHADOW MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
  • TABLE 22. AMERICAS EYE SHADOW MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 23. AMERICAS EYE SHADOW MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 24. ARGENTINA EYE SHADOW MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
  • TABLE 25. ARGENTINA EYE SHADOW MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 26. ARGENTINA EYE SHADOW MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
  • TABLE 27. ARGENTINA EYE SHADOW MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 28. BRAZIL EYE SHADOW MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
  • TABLE 29. BRAZIL EYE SHADOW MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 30. BRAZIL EYE SHADOW MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
  • TABLE 31. BRAZIL EYE SHADOW MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 32. CANADA EYE SHADOW MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
  • TABLE 33. CANADA EYE SHADOW MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 34. CANADA EYE SHADOW MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
  • TABLE 35. CANADA EYE SHADOW MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 36. MEXICO EYE SHADOW MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
  • TABLE 37. MEXICO EYE SHADOW MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 38. MEXICO EYE SHADOW MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
  • TABLE 39. MEXICO EYE SHADOW MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 40. UNITED STATES EYE SHADOW MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
  • TABLE 41. UNITED STATES EYE SHADOW MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 42. UNITED STATES EYE SHADOW MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
  • TABLE 43. UNITED STATES EYE SHADOW MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 44. UNITED STATES EYE SHADOW MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
  • TABLE 45. ASIA-PACIFIC EYE SHADOW MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
  • TABLE 46. ASIA-PACIFIC EYE SHADOW MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 47. ASIA-PACIFIC EYE SHADOW MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
  • TABLE 48. ASIA-PACIFIC EYE SHADOW MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 49. ASIA-PACIFIC EYE SHADOW MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 50. AUSTRALIA EYE SHADOW MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
  • TABLE 51. AUSTRALIA EYE SHADOW MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 52. AUSTRALIA EYE SHADOW MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
  • TABLE 53. AUSTRALIA EYE SHADOW MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 54. CHINA EYE SHADOW MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
  • TABLE 55. CHINA EYE SHADOW MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 56. CHINA EYE SHADOW MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
  • TABLE 57. CHINA EYE SHADOW MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 58. INDIA EYE SHADOW MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
  • TABLE 59. INDIA EYE SHADOW MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 60. INDIA EYE SHADOW MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
  • TABLE 61. INDIA EYE SHADOW MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 62. INDONESIA EYE SHADOW MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
  • TABLE 63. INDONESIA EYE SHADOW MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 64. INDONESIA EYE SHADOW MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
  • TABLE 65. INDONESIA EYE SHADOW MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 66. JAPAN EYE SHADOW MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
  • TABLE 67. JAPAN EYE SHADOW MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 68. JAPAN EYE SHADOW MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
  • TABLE 69. JAPAN EYE SHADOW MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 70. MALAYSIA EYE SHADOW MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
  • TABLE 71. MALAYSIA EYE SHADOW MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 72. MALAYSIA EYE SHADOW MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
  • TABLE 73. MALAYSIA EYE SHADOW MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 74. PHILIPPINES EYE SHADOW MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
  • TABLE 75. PHILIPPINES EYE SHADOW MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 76. PHILIPPINES EYE SHADOW MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
  • TABLE 77. PHILIPPINES EYE SHADOW MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 78. SINGAPORE EYE SHADOW MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
  • TABLE 79. SINGAPORE EYE SHADOW MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 80. SINGAPORE EYE SHADOW MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
  • TABLE 81. SINGAPORE EYE SHADOW MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 82. SOUTH KOREA EYE SHADOW MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
  • TABLE 83. SOUTH KOREA EYE SHADOW MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 84. SOUTH KOREA EYE SHADOW MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
  • TABLE 85. SOUTH KOREA EYE SHADOW MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 86. TAIWAN EYE SHADOW MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
  • TABLE 87. TAIWAN EYE SHADOW MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 88. TAIWAN EYE SHADOW MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
  • TABLE 89. TAIWAN EYE SHADOW MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 90. THAILAND EYE SHADOW MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
  • TABLE 91. THAILAND EYE SHADOW MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 92. THAILAND EYE SHADOW MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
  • TABLE 93. THAILAND EYE SHADOW MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 94. VIETNAM EYE SHADOW MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
  • TABLE 95. VIETNAM EYE SHADOW MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 96. VIETNAM EYE SHADOW MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
  • TABLE 97. VIETNAM EYE SHADOW MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 98. EUROPE, MIDDLE EAST & AFRICA EYE SHADOW MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
  • TABLE 99. EUROPE, MIDDLE EAST & AFRICA EYE SHADOW MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 100. EUROPE, MIDDLE EAST & AFRICA EYE SHADOW MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
  • TABLE 101. EUROPE, MIDDLE EAST & AFRICA EYE SHADOW MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 102. EUROPE, MIDDLE EAST & AFRICA EYE SHADOW MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 103. DENMARK EYE SHADOW MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
  • TABLE 104. DENMARK EYE SHADOW MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 105. DENMARK EYE SHADOW MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
  • TABLE 106. DENMARK EYE SHADOW MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 107. EGYPT EYE SHADOW MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
  • TABLE 108. EGYPT EYE SHADOW MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 109. EGYPT EYE SHADOW MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
  • TABLE 110. EGYPT EYE SHADOW MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 111. FINLAND EYE SHADOW MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
  • TABLE 112. FINLAND EYE SHADOW MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 113. FINLAND EYE SHADOW MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
  • TABLE 114. FINLAND EYE SHADOW MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 115. FRANCE EYE SHADOW MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
  • TABLE 116. FRANCE EYE SHADOW MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 117. FRANCE EYE SHADOW MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
  • TABLE 118. FRANCE EYE SHADOW MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 119. GERMANY EYE SHADOW MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
  • TABLE 120. GERMANY EYE SHADOW MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 121. GERMANY EYE SHADOW MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
  • TABLE 122. GERMANY EYE SHADOW MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 123. ISRAEL EYE SHADOW MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
  • TABLE 124. ISRAEL EYE SHADOW MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 125. ISRAEL EYE SHADOW MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
  • TABLE 126. ISRAEL EYE SHADOW MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 127. ITALY EYE SHADOW MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
  • TABLE 128. ITALY EYE SHADOW MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 129. ITALY EYE SHADOW MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
  • TABLE 130. ITALY EYE SHADOW MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 131. NETHERLANDS EYE SHADOW MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
  • TABLE 132. NETHERLANDS EYE SHADOW MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 133. NETHERLANDS EYE SHADOW MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
  • TABLE 134. NETHERLANDS EYE SHADOW MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 135. NIGERIA EYE SHADOW MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
  • TABLE 136. NIGERIA EYE SHADOW MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 137. NIGERIA EYE SHADOW MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
  • TABLE 138. NIGERIA EYE SHADOW MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 139. NORWAY EYE SHADOW MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
  • TABLE 140. NORWAY EYE SHADOW MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 141. NORWAY EYE SHADOW MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
  • TABLE 142. NORWAY EYE SHADOW MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 143. POLAND EYE SHADOW MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
  • TABLE 144. POLAND EYE SHADOW MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 145. POLAND EYE SHADOW MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
  • TABLE 146. POLAND EYE SHADOW MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 147. QATAR EYE SHADOW MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
  • TABLE 148. QATAR EYE SHADOW MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 149. QATAR EYE SHADOW MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
  • TABLE 150. QATAR EYE SHADOW MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 151. RUSSIA EYE SHADOW MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
  • TABLE 152. RUSSIA EYE SHADOW MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 153. RUSSIA EYE SHADOW MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
  • TABLE 154. RUSSIA EYE SHADOW MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 155. SAUDI ARABIA EYE SHADOW MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
  • TABLE 156. SAUDI ARABIA EYE SHADOW MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 157. SAUDI ARABIA EYE SHADOW MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
  • TABLE 158. SAUDI ARABIA EYE SHADOW MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 159. SOUTH AFRICA EYE SHADOW MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
  • TABLE 160. SOUTH AFRICA EYE SHADOW MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 161. SOUTH AFRICA EYE SHADOW MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
  • TABLE 162. SOUTH AFRICA EYE SHADOW MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 163. SPAIN EYE SHADOW MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
  • TABLE 164. SPAIN EYE SHADOW MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 165. SPAIN EYE SHADOW MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
  • TABLE 166. SPAIN EYE SHADOW MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 167. SWEDEN EYE SHADOW MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
  • TABLE 168. SWEDEN EYE SHADOW MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 169. SWEDEN EYE SHADOW MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
  • TABLE 170. SWEDEN EYE SHADOW MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 171. SWITZERLAND EYE SHADOW MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
  • TABLE 172. SWITZERLAND EYE SHADOW MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 173. SWITZERLAND EYE SHADOW MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
  • TABLE 174. SWITZERLAND EYE SHADOW MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 175. TURKEY EYE SHADOW MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
  • TABLE 176. TURKEY EYE SHADOW MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 177. TURKEY EYE SHADOW MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
  • TABLE 178. TURKEY EYE SHADOW MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 179. UNITED ARAB EMIRATES EYE SHADOW MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
  • TABLE 180. UNITED ARAB EMIRATES EYE SHADOW MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 181. UNITED ARAB EMIRATES EYE SHADOW MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
  • TABLE 182. UNITED ARAB EMIRATES EYE SHADOW MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 183. UNITED KINGDOM EYE SHADOW MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
  • TABLE 184. UNITED KINGDOM EYE SHADOW MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 185. UNITED KINGDOM EYE SHADOW MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
  • TABLE 186. UNITED KINGDOM EYE SHADOW MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 187. EYE SHADOW MARKET SHARE, BY KEY PLAYER, 2023
  • TABLE 188. EYE SHADOW MARKET, FPNV POSITIONING MATRIX, 2023
目次
Product Code: MRR-A413C23B638C

The Eye Shadow Market was valued at USD 3.12 billion in 2023, expected to reach USD 3.31 billion in 2024, and is projected to grow at a CAGR of 6.14%, to USD 4.74 billion by 2030.

The eye shadow market encompasses a diverse range of color cosmetics used primarily on eyelids to enhance or change the appearance of the eyes. This sector includes products in various forms such as powder, cream, loose, or liquid, offered in myriad shades and finishes. Eye shadow's necessity revolves around personal expression, elevating facial aesthetics, and complementing fashion trends. It is heavily utilized in both daily wear by individual consumers and professionally in beauty salons and Hollywood, influencing end-use primarily in consumer markets, beauty professionals, and the entertainment industry. The market is primarily driven by factors like a rise in disposable income, growing beauty consciousness, and an uptick in social media beauty tutorials. Key growth influencers include the increasing demand for organic and vegan formulations, personalization in cosmetics, and technological advancements in sustainable packaging.

KEY MARKET STATISTICS
Base Year [2023] USD 3.12 billion
Estimated Year [2024] USD 3.31 billion
Forecast Year [2030] USD 4.74 billion
CAGR (%) 6.14%

Opportunities lie in developing eco-friendly product lines, tapping into rapidly expanding e-commerce platforms, and investing in augmented reality (AR) technologies to enhance customer shopping experiences. However, challenges such as stringent regulations on product safety, the volatility of raw material prices, and saturation in developed markets can restrain growth. Furthermore, competition from counterfeit products is an ongoing issue affecting brand reputation and market dynamics.

Innovation should focus on sustainable practices-creating biodegradable packaging and developing eye shadows with natural, non-toxic ingredients. Research can explore multifunctional products that offer benefits beyond aesthetics, such as skincare benefits. Consumer preference for cruelty-free, halal-certified, and gluten-free options also presents research avenues. The eye shadow market is highly competitive and dynamic, characterized by rapid changes in trends and consumer preferences. Staying ahead requires ongoing market analysis and adaptability to evolving landscapes. Companies that can innovate with agility and demonstrate a commitment to sustainable, ethical practices and consumer health are likely to capture significant market share in this ever-evolving landscape.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Eye Shadow Market

The Eye Shadow Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

  • Market Drivers
    • Increasing consumer disposable income coupled with a desire for self-expression
    • Rising influence of social media and beauty influencers
    • Growing demand for natural and organic makeup products
  • Market Restraints
    • Stringent product formulation regulations and safety standards
  • Market Opportunities
    • Ongoing development of innovative eye-shadow formulations with added skincare benefits
    • Strategic collaborations between beauty influencers for endorsement of product
  • Market Challenges
    • Rapid shift in consumer preferences and evolving beauty trends

Porter's Five Forces: A Strategic Tool for Navigating the Eye Shadow Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Eye Shadow Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Eye Shadow Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Eye Shadow Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Eye Shadow Market

A detailed market share analysis in the Eye Shadow Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Eye Shadow Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Eye Shadow Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Eye Shadow Market

A strategic analysis of the Eye Shadow Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Eye Shadow Market, highlighting leading vendors and their innovative profiles. These include Amway International Inc., Apcos Naturals Pvt. Ltd., ASAMBEAUTY GmbH, Bio Veda Action Research Co., Chanel Limited, CJ Olive Young Corporation, Clarins Pte Ltd., CLIO COSMETICS Co., Ltd., ColorBar Cosmetics Pvt. Ltd., cosnova GmbH, Coty Inc., Estee Lauder Inc., ETUDE Corporation, HINDASH COSMETICS LLC, Kao Corporation, L'Oreal S.A., LVMH Moet Hennessy-Louis Vuitton SE, MARS Cosmetics, Nykaa E- Retail Private Limited, Oriflame Cosmetics AG, Revlon, Inc., Shiseido Co.,Ltd., Strong Brand Lab LLC, SWISS BEAUTY Cosmetics, The Body Shop International Limited, Unilever PLC, and Vellvette Lifestyle Private Limited.

Market Segmentation & Coverage

This research report categorizes the Eye Shadow Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Based on Form, market is studied across Liquid and Powder.
  • Based on Distribution Channel, market is studied across Offline and Online. The Offline is further studied across Hypermarkets/Supermarkets and Specialty Stores.
  • Based on Application, market is studied across Personal and Professional.
  • Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

  • 1.1. Objectives of the Study
  • 1.2. Market Segmentation & Coverage
  • 1.3. Years Considered for the Study
  • 1.4. Currency & Pricing
  • 1.5. Language
  • 1.6. Stakeholders

2. Research Methodology

  • 2.1. Define: Research Objective
  • 2.2. Determine: Research Design
  • 2.3. Prepare: Research Instrument
  • 2.4. Collect: Data Source
  • 2.5. Analyze: Data Interpretation
  • 2.6. Formulate: Data Verification
  • 2.7. Publish: Research Report
  • 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

  • 5.1. Market Dynamics
    • 5.1.1. Drivers
      • 5.1.1.1. Increasing consumer disposable income coupled with a desire for self-expression
      • 5.1.1.2. Rising influence of social media and beauty influencers
      • 5.1.1.3. Growing demand for natural and organic makeup products
    • 5.1.2. Restraints
      • 5.1.2.1. Stringent product formulation regulations and safety standards
    • 5.1.3. Opportunities
      • 5.1.3.1. Ongoing development of innovative eye-shadow formulations with added skincare benefits
      • 5.1.3.2. Strategic collaborations between beauty influencers for endorsement of product
    • 5.1.4. Challenges
      • 5.1.4.1. Rapid shift in consumer preferences and evolving beauty trends
  • 5.2. Market Segmentation Analysis
    • 5.2.1. Form: Proliferating usage of powder eye shadow providing buildable coverage
    • 5.2.2. Application: Evolving utilization of eye shadows for professional application
  • 5.3. Porter's Five Forces Analysis
    • 5.3.1. Threat of New Entrants
    • 5.3.2. Threat of Substitutes
    • 5.3.3. Bargaining Power of Customers
    • 5.3.4. Bargaining Power of Suppliers
    • 5.3.5. Industry Rivalry
  • 5.4. PESTLE Analysis
    • 5.4.1. Political
    • 5.4.2. Economic
    • 5.4.3. Social
    • 5.4.4. Technological
    • 5.4.5. Legal
    • 5.4.6. Environmental

6. Eye Shadow Market, by Form

  • 6.1. Introduction
  • 6.2. Liquid
  • 6.3. Powder

7. Eye Shadow Market, by Distribution Channel

  • 7.1. Introduction
  • 7.2. Offline
    • 7.2.1. Hypermarkets/Supermarkets
    • 7.2.2. Specialty Stores
  • 7.3. Online

8. Eye Shadow Market, by Application

  • 8.1. Introduction
  • 8.2. Personal
  • 8.3. Professional

9. Americas Eye Shadow Market

  • 9.1. Introduction
  • 9.2. Argentina
  • 9.3. Brazil
  • 9.4. Canada
  • 9.5. Mexico
  • 9.6. United States

10. Asia-Pacific Eye Shadow Market

  • 10.1. Introduction
  • 10.2. Australia
  • 10.3. China
  • 10.4. India
  • 10.5. Indonesia
  • 10.6. Japan
  • 10.7. Malaysia
  • 10.8. Philippines
  • 10.9. Singapore
  • 10.10. South Korea
  • 10.11. Taiwan
  • 10.12. Thailand
  • 10.13. Vietnam

11. Europe, Middle East & Africa Eye Shadow Market

  • 11.1. Introduction
  • 11.2. Denmark
  • 11.3. Egypt
  • 11.4. Finland
  • 11.5. France
  • 11.6. Germany
  • 11.7. Israel
  • 11.8. Italy
  • 11.9. Netherlands
  • 11.10. Nigeria
  • 11.11. Norway
  • 11.12. Poland
  • 11.13. Qatar
  • 11.14. Russia
  • 11.15. Saudi Arabia
  • 11.16. South Africa
  • 11.17. Spain
  • 11.18. Sweden
  • 11.19. Switzerland
  • 11.20. Turkey
  • 11.21. United Arab Emirates
  • 11.22. United Kingdom

12. Competitive Landscape

  • 12.1. Market Share Analysis, 2023
  • 12.2. FPNV Positioning Matrix, 2023
  • 12.3. Competitive Scenario Analysis
    • 12.3.1. Praush Beauty Launches Its Eyeshadow Palette For Upcoming Festive Season
    • 12.3.2. Kara Beauty Unveils Eyeshadow Palette Inspired by Royal Dansk Danish Butter Cookies
    • 12.3.3. Sigma Beauty Creates Eyeshadow Palette in Collaboration with Makeup Artist An Knook
  • 12.4. Strategy Analysis & Recommendation

Companies Mentioned

  • 1. Amway International Inc.
  • 2. Apcos Naturals Pvt. Ltd.
  • 3. ASAMBEAUTY GmbH
  • 4. Bio Veda Action Research Co.
  • 5. Chanel Limited
  • 6. CJ Olive Young Corporation
  • 7. Clarins Pte Ltd.
  • 8. CLIO COSMETICS Co., Ltd.
  • 9. ColorBar Cosmetics Pvt. Ltd.
  • 10. cosnova GmbH
  • 11. Coty Inc.
  • 12. Estee Lauder Inc.
  • 13. ETUDE Corporation
  • 14. HINDASH COSMETICS LLC
  • 15. Kao Corporation
  • 16. L'Oreal S.A.
  • 17. LVMH Moet Hennessy-Louis Vuitton SE
  • 18. MARS Cosmetics
  • 19. Nykaa E- Retail Private Limited
  • 20. Oriflame Cosmetics AG
  • 21. Revlon, Inc.
  • 22. Shiseido Co.,Ltd.
  • 23. Strong Brand Lab LLC
  • 24. SWISS BEAUTY Cosmetics
  • 25. The Body Shop International Limited
  • 26. Unilever PLC
  • 27. Vellvette Lifestyle Private Limited