消臭剤市場レポート：製品タイプ、流通チャネル、包装タイプ、地域別、2024～2032年

世界の消臭剤市場規模は2023年に286億米ドルに達しました。今後、IMARC Groupは、2024～2032年にかけての成長率（CAGR）は4％を示し、2032年には412億米ドルに達すると予測しています。個人の身だしなみ意識の高まり、健康や環境への配慮から天然・オーガニックのデオドラント製品の人気が高まっていること、サステイナブル包装オプションで性別にとらわれない香りを導入していることなどが、市場成長を後押しする主要要因です。

消臭剤市場分析

主要市場促進要因：身だしなみに関する意識の高まり、市場参入企業の消費意欲の高まり、女性の労働参加率の上昇などが、デオドラント市場シェアを押し上げる主要要因です。さらに、オンライン小売チャネルでデオドラント製品を簡単に入手できることも市場成長に寄与しています。

主要動向：天然成分やオーガニック成分を使用したデオドラントへの嗜好の高まりは、市場成長を後押しする重要な動向のひとつです。これに加えて、様々な主要企業が100％リサイクルプラスチック製のサステイナブル包装の消臭剤を発売しており、市場全体に明るい展望をもたらしています。

地域情勢別：地域別の市場内訳と分析も調査レポートに掲載しています。これには北米、アジア太平洋、欧州、ラテンアメリカ、中東アフリカが含まれます。北米と欧州は消臭剤市場で目覚しい成長を遂げています。これは、高級で贅沢なデオドラントに対する消費支出の増加や、天然製品に対する需要の高まりによるものです。

競合情勢：世界のデオドラント市場における大手企業には、Adidas AG、Avon Products Inc. (Natura & Co.)、Beiersdorf AG (maxingvest ag)、Cavinkare Private Limited、Church & Dwight Co. Inc.、Colgate-Palmolive Company、Estee Lauder Companies、Godrej Consumer Products Limited、Henkel AG & Co. KGaA、Lion Corporation、L'Oreal、The Procter & Gamble Company、Unilever Plc.など多数あります。

課題と機会：消臭剤市場における課題には、天然材料や環境に優しい製品に対する消費者の需要の高まりが含まれ、そのために処方変更や包装変更が必要となる場合があります。さらに、消費者の激しい競合と価格への敏感さが、ブランドの差別化と収益性の課題となっています。長持ちするものや肌に優しいものなど、革新的な処方を開発し、可処分所得とグルーミング意識が高まる新興国市場に進出することが好機です。

世界の消臭剤市場動向

身だしなみに対する意識の高まり

身だしなみを整え、衛生状態を良好に保つことに対する個人の意識の高まりが、主に消臭剤市場の成長を牽引しています。例えば、2023年第1四半期の英国におけるパーソナルケアへの支出は約79億ポンドに上った。さらに、世界中で働く専門職の増加、個人の消費能力の増大、生活水準の向上が、デオドラントのようなパーソナル・グルーミング製品の市場をさらに強化しています。これに加えて、男性の身だしなみやセルフケアの習慣をより受け入れようとする社会規範の大きな変化も、市場全体に明るい展望をもたらしています。例えば、世界の男性用グルーミング市場は、2022年時点の約800億米ドルから、2028年には約1,150億米ドルの規模になると推定されています。さらに、さまざまな主要市場企業が、長時間持続する防臭製品に対する需要の高まりに対応するため、臨床的に24時間以上体内に留まることが証明されたデオドラント製品を投入しています。例えば、2022年3月、P&Gのシークレットブランドは、制汗剤とアルミニウムフリーのオプションを含む新しいウェイトレスドライスプレーコレクションを米国で発売しました。制汗剤は最長48時間汗と臭いを防ぎ、アルミニウムフリーのデオドラントは最長24時間臭いを防ぎます。

革新的な製品の提供

様々な主要市場参入企業は、多くの個人の要求を満たすことができる、より優れた革新的なデオドラントを開発するために、研究開発活動に幅広く投資しています。さらに、消費者は衛生状態を維持するためにデオドラントを定期的に着用するため、使用量が増加しています。このことを考慮し、企業は中間所得層向けに安価で効果的な製品を発売しています。例えば、2021年2月、Old Spiceは革新的な詰め替え用制汗剤とケースを一部の小売店で発売しました。各詰め替え用スターターキットの希望小売価格は10米ドル、各詰め替え用は8米ドルで、これは市場で最も手頃な詰め替え用オプションの1つです。これに加えて、市場各社はロールオンやワイプなど、携帯しやすくいつでも使える製品を提供しており、これが消臭剤市場の展望にプラスの影響を与えています。このほか、さまざまな大手企業がソーシャルメディアや有名人の推薦を通じたプロモーション活動にも投資しており、これが市場に有利な成長機会をもたらしています。例えば、Sprout Socialが2019年に発表したデータによると、米国のマーケティング担当者はソーシャルメディアキャンペーンに86.6%のFacebook、75.3%のTwitter、66.5%のInstagram、51.9%のYouTubeを利用していると推定されています。デオドラントのようなフレグランス製品を宣伝するためにソーシャルメディアが大量に利用されていることから、今後数年間は消臭剤市場の収益に貢献すると予測されます。

持続可能で自然なデオドラントへの需要の高まり

より自然で、オーガニックで、サステイナブル処方に対する需要の高まりは、世界の消臭剤市場に有利な成長機会を提供しています。これを受けて、市場の様々な大手企業が天然成分やオーガニック成分を使用したデオドラントを発売しています。例えば、ユニリーバは2022年9月、オーストラリアとニュージーランドで、新しい認定天然エアゾール消臭剤ブランド「Schmidt's」を発売しました。オゾン層にも優しい、オーストラリア初の認定天然エアゾール消臭剤です。同様に、2023年9月、男性用パーソナルケア＆グルーミングブランドのOmbre Menは、科学と植物に裏打ちされた天然デオドラントを発売しました。100％植物由来の成分で作られたこのデオドラントは、アルミニウム、パラベン、フタル酸エステルといった有害な成分を含んでいないです。さらに、これらのデオドラントはオンライン小売チャネルで簡単に入手できるため、消臭剤市場の価値は今後さらに高まると予想されます。

消臭剤市場のセグメンテーション

IMARC Groupは、世界の消臭剤市場レポートの各セグメントにおける主要動向の分析と、2024～2032年までの世界、地域、国別レベルでの予測を提供しています。製品タイプ、流通チャネル、包装タイプ別に市場を分類しています。

製品タイプ別内訳

本レポートでは、製品タイプ別に市場を詳細に区分・分析しています。これには、スプレー、ロールオン、クリーム、ジェル、ワイプ、スティック、その他が含まれます。

スプレーはエアロゾルベースで、素早く簡単に塗布でき、しばしば冷却感覚を記載しています。一方、ロールオンはリキッドベースで、ローラーボールで的を絞って塗布でき、フレッシュさが長持ちします。これとは別に、ワイプは便利な1回使い切りタイプで、外出先でフレッシュな香りを楽しむことができ、従来のデオドラントに代わる携帯用具となっています。

流通チャネル別内訳

本レポートでは、流通チャネル別の市場の詳細な区分と分析も行っています。これには、スーパーマーケットやハイパーマーケット、コンビニエンスストア、薬局、オンラインストア、その他が含まれます。

スーパーマーケットやハイパーマーケットは、デオドラントを購入する場所として広く好まれています。彼らは幅広いブランドとバリエーションを競合価格で提供し、買い物の利便性と多様性を求める多くの顧客層を惹きつけています。このほか、eコマースセグメントの拡大や、便利な宅配サービスや簡単な決済方法を提供するオンラインストアでの消臭剤購入に対する消費者の関心の高まりが、市場全体に有利な成長機会をもたらしています。

包装タイプ別内訳

本レポートでは、包装タイプ別に市場を詳細に区分・分析しています。これには金属、プラスチック、その他が含まれます。

消臭剤用の金属包装は、耐久性とリサイクル性を記載しています。エアゾールやスティックタイプに広く使用されています。さらに、消臭剤用金属包装は、光や空気などの外的要因から優れた保護を提供し、製品の効能と保存期間を保ちます。一方、プラスチック包装は軽量で汎用性が高く、ロールオンやスプレータイプの消臭剤に広く使われています。

地域別内訳

本レポートでは、市場内訳の地域別詳細分析も行っています。これには北米（米国、カナダ）、アジア太平洋（中国、日本、インド、韓国、オーストラリア、インドネシア、その他）、欧州（ドイツ、フランス、英国、イタリア、スペイン、ロシア、その他）、ラテンアメリカ（ブラジル、メキシコ、その他）、中東・アフリカが含まれます。

消臭剤市場の統計によると、北米はデオドラント製品にとって最も有利な市場の一つです。この地域の成長は、より軽い香りのスプレーへの需要の高まりや、米国やカナダなどの国々で外出先で携帯可能なデオドラントの利用可能性が高まっていることなど、様々な要因によるものです。さらに、この地域に住む個人の消費能力の高まりも北米市場の成長に寄与しています。

このほか、欧州も消臭剤市場で絶大な成長を遂げています。高級で贅沢なデオドラント製品への消費支出の増加や天然製品に対する需要の高まりは、欧州のデオドラント製品市場を増大させている顕著な要因です。さらに、市場参入企業は、市場参入の幅を広げる努力の一環として、小売業者との新たな協力関係を構築しています。例えば、2021年11月、英国を拠点とする環境に優しいデオドラントブランドであるWildは、同地域での市場リーチを拡大するため、英国の大手スーパーマーケット、小売店、百貨店との新たな提携を発表しました。

本レポートで扱う主要質問

• 世界の消臭剤市場はこれまでどのように推移し、今後どのように推移するのか？
• COVID-19は世界の消臭剤市場にどのような影響を与えたか？
• 主要地域市場とは？
• 製品タイプ別の市場内訳は？
• 流通チャネル別の市場内訳は？
• 包装タイプ別の市場内訳は？
• 業界のバリューチェーンにおける様々な段階とは？
• 業界の主要な促進要因と課題は何か？
• 世界の消臭剤市場の構造と主要参入企業は？
• 業界の競合の程度は？

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査の目的
• ステークホルダー
• データソース
  • 一次情報
  • 二次情報
• 市場推定
  • ボトムアップアプローチ
  • トップダウンアプローチ
• 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

• 概要
• 主要業界動向

第5章 世界の消臭剤市場

• 市場概要
• 市場実績
• COVID-19の影響
• 市場予測

第6章 市場内訳：製品タイプ別

• スプレー
• ロールオン
• クリーム
• ジェル
• ワイプ
• スティック
• その他

第7章 市場内訳：流通チャネル別

• スーパーマーケットとハイパーマーケット
• コンビニエンスストア
• 薬局
• オンラインストア
• その他

第8章 市場内訳：包装タイプ別

• 金属
• プラスチック
• その他

第9章 市場内訳：地域別

• 北米
  • 米国
  • カナダ
• アジア太平洋
  • 中国
  • 日本
  • インド
  • 韓国
  • オーストラリア
  • インドネシア
  • その他
• 欧州
  • ドイツ
  • フランス
  • 英国
  • イタリア
  • スペイン
  • ロシア
  • その他
• ラテンアメリカ
  • ブラジル
  • メキシコ
  • その他
• 中東・アフリカ
  • 市場動向
  • 市場内訳：国別
  • 市場予測

第10章 SWOT分析

• 概要
• 強み
• 弱み
• 機会
• 脅威

第11章 バリューチェーン分析

第12章 ポーターのファイブフォース分析

• 概要
• 買い手の交渉力
• 供給企業の交渉力
• 競合の程度
• 新規参入業者の脅威
• 代替品の脅威

第13章 価格分析

第14章 競合情勢

• 市場構造
• 主要企業
• 主要企業のプロファイル
  • Adidas AG
  • Avon Products Inc.（Natura & Co.）
  • Beiersdorf AG（maxingvest ag）
  • Cavinkare Private Limited
  • Church & Dwight Co. Inc.
  • Colgate-Palmolive Company
  • Estee Lauder Companies
  • Godrej Consumer Products Limited
  • Henkel AG & Co. KGaA
  • Lion Corporation
  • L'Oreal
  • The Procter & Gamble Company
  • Unilever Plc

List of Figures

• Figure 1: Global: Deodorants Market: Major Drivers and Challenges
• Figure 2: Global: Deodorants Market: Sales Value (in Billion US$), 2018-2023
• Figure 3: Global: Deodorants Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 4: Global: Deodorants Market: Breakup by Product Type (in %), 2023
• Figure 5: Global: Deodorants Market: Breakup by Distribution Channel (in %), 2023
• Figure 6: Global: Deodorants Market: Breakup by Packaging Type (in %), 2023
• Figure 7: Global: Deodorants Market: Breakup by Region (in %), 2023
• Figure 8: Global: Deodorants (Sprays) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 9: Global: Deodorants (Sprays) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 10: Global: Deodorants (Roll-On) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 11: Global: Deodorants (Roll-On) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 12: Global: Deodorants (Creams) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 13: Global: Deodorants (Creams) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 14: Global: Deodorants (Gels) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 15: Global: Deodorants (Gels) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 16: Global: Deodorants (Wipes) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 17: Global: Deodorants (Wipes) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 18: Global: Deodorants (Sticks) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 19: Global: Deodorants (Sticks) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 20: Global: Deodorants (Others) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 21: Global: Deodorants (Others) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 22: Global: Deodorants (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 23: Global: Deodorants (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 24: Global: Deodorants (Convenience Stores) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 25: Global: Deodorants (Convenience Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 26: Global: Deodorants (Pharmacies) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 27: Global: Deodorants (Pharmacies) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 28: Global: Deodorants (Online Stores) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 29: Global: Deodorants (Online Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 30: Global: Deodorants (Others) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 31: Global: Deodorants (Others) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 32: Global: Deodorants (Metal) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 33: Global: Deodorants (Metal) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 34: Global: Deodorants (Plastic) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 35: Global: Deodorants (Plastic) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 36: Global: Deodorants (Others) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 37: Global: Deodorants (Others) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 38: North America: Deodorants Market: Sales Value (in Million US$), 2018 & 2023
• Figure 39: North America: Deodorants Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 40: United States: Deodorants Market: Sales Value (in Million US$), 2018 & 2023
• Figure 41: United States: Deodorants Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 42: Canada: Deodorants Market: Sales Value (in Million US$), 2018 & 2023
• Figure 43: Canada: Deodorants Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 44: Asia-Pacific: Deodorants Market: Sales Value (in Million US$), 2018 & 2023
• Figure 45: Asia-Pacific: Deodorants Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 46: China: Deodorants Market: Sales Value (in Million US$), 2018 & 2023
• Figure 47: China: Deodorants Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 48: Japan: Deodorants Market: Sales Value (in Million US$), 2018 & 2023
• Figure 49: Japan: Deodorants Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 50: India: Deodorants Market: Sales Value (in Million US$), 2018 & 2023
• Figure 51: India: Deodorants Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 52: South Korea: Deodorants Market: Sales Value (in Million US$), 2018 & 2023
• Figure 53: South Korea: Deodorants Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 54: Australia: Deodorants Market: Sales Value (in Million US$), 2018 & 2023
• Figure 55: Australia: Deodorants Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 56: Indonesia: Deodorants Market: Sales Value (in Million US$), 2018 & 2023
• Figure 57: Indonesia: Deodorants Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 58: Others: Deodorants Market: Sales Value (in Million US$), 2018 & 2023
• Figure 59: Others: Deodorants Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 60: Europe: Deodorants Market: Sales Value (in Million US$), 2018 & 2023
• Figure 61: Europe: Deodorants Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 62: Germany: Deodorants Market: Sales Value (in Million US$), 2018 & 2023
• Figure 63: Germany: Deodorants Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 64: France: Deodorants Market: Sales Value (in Million US$), 2018 & 2023
• Figure 65: France: Deodorants Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 66: United Kingdom: Deodorants Market: Sales Value (in Million US$), 2018 & 2023
• Figure 67: United Kingdom: Deodorants Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 68: Italy: Deodorants Market: Sales Value (in Million US$), 2018 & 2023
• Figure 69: Italy: Deodorants Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 70: Spain: Deodorants Market: Sales Value (in Million US$), 2018 & 2023
• Figure 71: Spain: Deodorants Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 72: Russia: Deodorants Market: Sales Value (in Million US$), 2018 & 2023
• Figure 73: Russia: Deodorants Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 74: Others: Deodorants Market: Sales Value (in Million US$), 2018 & 2023
• Figure 75: Others: Deodorants Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 76: Latin America: Deodorants Market: Sales Value (in Million US$), 2018 & 2023
• Figure 77: Latin America: Deodorants Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 78: Brazil: Deodorants Market: Sales Value (in Million US$), 2018 & 2023
• Figure 79: Brazil: Deodorants Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 80: Mexico: Deodorants Market: Sales Value (in Million US$), 2018 & 2023
• Figure 81: Mexico: Deodorants Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 82: Others: Deodorants Market: Sales Value (in Million US$), 2018 & 2023
• Figure 83: Others: Deodorants Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 84: Middle East and Africa: Deodorants Market: Sales Value (in Million US$), 2018 & 2023
• Figure 85: Middle East and Africa: Deodorants Market: Breakup by Country (in %), 2023
• Figure 86: Middle East and Africa: Deodorants Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 87: Global: Deodorants Industry: SWOT Analysis
• Figure 88: Global: Deodorants Industry: Value Chain Analysis
• Figure 89: Global: Deodorants Industry: Porter's Five Forces Analysis

List of Tables

• Table 1: Global: Deodorants Market: Key Industry Highlights, 2023 and 2032
• Table 2: Global: Deodorants Market Forecast: Breakup by Product Type (in Million US$), 2024-2032
• Table 3: Global: Deodorants Market Forecast: Breakup by Distribution Channel (in Million US$), 2024-2032
• Table 4: Global: Deodorants Market Forecast: Breakup by Packaging Type (in Million US$), 2024-2032
• Table 5: Global: Deodorants Market Forecast: Breakup by Region (in Million US$), 2024-2032
• Table 6: Global: Deodorants Market: Competitive Structure
• Table 7: Global: Deodorants Market: Key Players

The global deodorants market size reached US$ 28.6 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 41.2 Billion by 2032, exhibiting a growth rate (CAGR) of 4% during 2024-2032. The increasing personal grooming awareness among individuals, the rising popularity of natural and organic deodorant products owing to health and environmental concerns, and the introduction of gender-neutral scents in sustainable packaging options, are some of the key factors propelling the market growth.

Deodorants Market Analysis:

Major Market Drivers: The increasing consciousness regarding personal grooming, inflating spending capacities of consumers, and rising female workforce participation are some of the key factors propelling the deodorant market share. Furthermore, the easy availability of deodorants across online retail channels is also contributing to the market growth.

Major key Trends: The growing preference for deodorants made with natural and organic ingredients is one of the significant trends bolstering the market growth. In addition to this, various key market players are launching deodorants in sustainable packaging made from 100% recycled plastic, which is creating a positive outlook for the overall market.

Geographical Landscape: A detailed breakup and analysis of the market based on the region has also been provided in the deodorants market research report. This includes North America, Asia Pacific, Europe, Latin America, and Middle East and Africa. North America and Europe are witnessing impressive growth in the deodorants market. This can be attributed to the rising consumer spending on premium and luxurious deodorants and the escalating demand for natural products.

Competitive Landscape: Some of the leading players in the global deodorant market include Adidas AG, Avon Products Inc. (Natura & Co.), Beiersdorf AG (maxingvest ag), Cavinkare Private Limited, Church & Dwight Co. Inc., Colgate-Palmolive Company, Estee Lauder Companies, Godrej Consumer Products Limited, Henkel AG & Co. KGaA, Lion Corporation, L'Oreal, The Procter & Gamble Company and Unilever Plc., among many others.

Challenges and Opportunities: Challenges in the deodorants market include growing consumer demand for natural and eco-friendly products, which can require reformulation and packaging changes. Additionally, intense competition and price sensitivity among consumers pose challenges for brand differentiation and profitability. Opportunities lie in developing innovative formulations, such as long-lasting or skin-friendly options, and expanding into emerging markets with increasing disposable incomes and grooming awareness.

Global Deodorants Market Trends:

Increasing Consciousness Regarding Personal Grooming

The growing consciousness among individuals regarding personal grooming and maintaining good hygiene is primarily driving the deodorants market growth. For instance, in the first quarter of 2023, spending on personal care in the UK added up to around £ 7.9 Billion. Furthermore, the increasing number of working professionals across the globe, inflating spending capacities of individuals, and elevating standards of living are further bolstering the market for personal grooming products like deodorants. Besides this, a significant shift in societal norms towards greater acceptance of grooming and self-care practices among men is also creating a positive outlook for the overall market. For instance, by 2028, the global male grooming market is estimated to be worth about US$ 115 Billion, up from nearly US$ 80 Billion as of 2022. Furthermore, various key market players are introducing deodorants that are clinically proven to stay for more than 24 hours on the body to cater to the increasing demand for long-lasting odor protection products. For instance, in March 2022, P&G's Secret brand launched a new weightless dry spray collection in the US that includes antiperspirant and aluminum-free options. The antiperspirant provides lasting sweat and odor protection for up to 48 hours, and the aluminum-free deodorant provides long-lasting odor protection for up to 24 hours.

Innovative Product Offerings

Various key market players are extensively investing in research and development activities to come up with better and more innovative deodorants that can meet the requirements of most individuals. Moreover, consumers wear deodorants regularly to maintain their hygiene, which leads to increased usage. Considering this, companies are launching cheap and effective products for the middle-income group. For instance, in February 2021, Old Spice launched innovative refillable antiperspirants and cases at select retailers. With a suggested retail price of US$ 10.00 for each refill starter kit and US$ 8.00 for each refill, this is one of the most affordable refill options in the market. In addition to this, market players are also offering products that are easy to carry and can be used anytime, such as roll-ons and wipes, which is positively impacting the deodorants market outlook. Besides this, various leading companies are also investing in promotional activities through social media and celebrity endorsements, which is offering lucrative growth opportunities to the market. For instance, according to the data published by Sprout Social in 2019, US marketers were estimated to be using 86.6% Facebook, 75.3% Twitter, 66.5% Instagram, and 51.9% YouTube for their social media campaigns. Such massive use of social media to promote fragrance products, like deodorants, is projected to contribute to the deodorants market revenue in the coming years.

Rising Demand for Sustainable and Natural Deodorants

The escalating demand for more natural, organic, and sustainable formulations is offering lucrative growth opportunities to the global deodorants market. In response to this, various leading companies in the market are launching deodorants that are made with natural and organic ingredients. For instance, in September 2022, Unilever launched its new certified natural aerosol deodorant brand, Schmidt's, in Australia and New Zealand. It is Australia's first-ever certified natural aerosol deodorant that is ozone-friendly as well. Similarly, in September 2023, Ombre Men, a men's personal care and grooming brand, launched an all-natural deodorant backed by science and plants. Made with 100% plant-derived ingredients, the deodorant is free from harmful elements like aluminum, parabens, and phthalates. Additionally, the easy availability of these deodorants across online retail channels is anticipated to further propel the deodorants market value in the years to come.

Deodorants Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global deodorants market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on product type, distribution channel and packaging type.

Breakup by Product Type:

Sprays

Roll-On

Creams

Gels

Wipes

Sticks

Others

A detailed breakup and analysis of the market based on the product type has been provided in the report. This includes sprays, roll-ons, creams, gels, wipes, sticks, and others.

Sprays are aerosol-based and provide quick and easy application, often offering a cooling sensation. Whereas, roll-ons are liquid-based, offering targeted application with a rollerball, providing longer-lasting freshness. Apart from this, wipes are convenient, single-use wipes for on-the-go freshness, offering a portable alternative to traditional deodorants.

Breakup by Distribution Channel:

Supermarkets and Hypermarkets

Convenience Stores

Pharmacies

Online Stores

Others

A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes supermarkets and hypermarkets, convenience stores, pharmacies, online stores, and others.

Supermarkets and hypermarkets are widely preferred places to shop for deodorants. They offer a wide range of brands and variants at competitive prices, attracting a large customer base seeking convenience and variety in their shopping experience. Besides this, the expanding e-commerce sector and increasing interest of the consumers in buying deodorants via online stores, since they offer convenient home delivery services and easy payment options, is offering lucrative growth opportunities to the overall market.

Breakup by Packaging Type:

Metal

Plastic

Others

A detailed breakup and analysis of the market based on the packaging type has been provided in the report. This includes metal, plastic, and others.

Metal packaging for deodorants offers durability and recyclability. They are widely used for aerosol and stick formats. Moreover, metal packaging for deodorants provides superior protection against external factors like light and air, preserving the product's efficacy and shelf life. While on the other hand, plastic packaging is lightweight and versatile and is widely used for roll-on and spray deodorants.

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

A detailed breakup and analysis of the market based on the region has also been provided in the report. This includes North America, (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa.

Deodorants market statistics indicate that North America is one of the most lucrative markets for deodorants. The growth of this region is attributed to various factors, including rising demand for lighter scented sprays and the increasing availability of deodorants with on-the-go portability in countries such as the U.S. and Canada. Moreover, the inflating spending capacities of individuals living in the region are also contributing to the growth of the market in North America.

Besides this, Europe is also witnessing immense growth in the deodorants market. Rising consumer spending on premium and luxurious deodorants and escalating demand for natural products are prominent factors augmenting the market for deodorants in Europe. Additionally, market participants are also establishing new collaborations with retailers as part of their efforts to broaden their market reach. For instance, in November 2021, Wild, a United Kingdom-based eco-friendly deodorant brand, announced new partnerships with some of the United Kingdom's leading supermarkets, retailers, and department stores to expand their market reach in the region.

Competitive Landscape:

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Adidas AG

Avon Products Inc. (Natura & Co.)

Beiersdorf AG (maxingvest ag)

Cavinkare Private Limited

Church & Dwight Co. Inc.

Colgate-Palmolive Company

Estee Lauder Companies

Godrej Consumer Products Limited

Henkel AG & Co. KGaA

Lion Corporation

L'Oreal

The Procter & Gamble Company

Unilever Plc.

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Global Deodorants Market News:

April 2024: Tom's of Maine launched its Smell Good, Good campaign with an all-new line of deodorant and antiperspirant. The new products come in modern containers made from 100% recycled plastic. The new formulations are aluminum-free and include naturally sourced aloe vera and other ingredients.

February 2024: Old Spice, the iconic brand known for its fresh scents and effective grooming products, launched a NEW Total Body Deodorant collection. These products are designed for use all over and provide 24/7 freshness from pits to toes and down below.

September 2023: Ombre Men, a men's personal care and grooming brand, launched an all-natural deodorant. This deodorant comes with a refill insert system that minimizes waste. It is made with 100% plant-derived ingredients and is free from harmful elements like aluminum, parabens, and phthalates.

Key Questions Answered in This Report:

• How has the global deodorants market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the global deodorants market?
• What are the key regional markets?
• What is the breakup of the market based on the product type?
• What is the breakup of the market based on the distribution channel?
• What is the breakup of the market based on the packaging type?
• What are the various stages in the value chain of the industry?
• What are the key driving factors and challenges in the industry?
• What is the structure of the global deodorants market and who are the key players?
• What is the degree of competition in the industry?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Deodorants Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Product Type

• 6.1 Sprays
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Roll-On
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast
• 6.3 Creams
  • 6.3.1 Market Trends
  • 6.3.2 Market Forecast
• 6.4 Gels
  • 6.4.1 Market Trends
  • 6.4.2 Market Forecast
• 6.5 Wipes
  • 6.5.1 Market Trends
  • 6.5.2 Market Forecast
• 6.6 Sticks
  • 6.6.1 Market Trends
  • 6.6.2 Market Forecast
• 6.7 Others
  • 6.7.1 Market Trends
  • 6.7.2 Market Forecast

7 Market Breakup by Distribution Channel

• 7.1 Supermarkets and Hypermarkets
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Convenience Stores
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast
• 7.3 Pharmacies
  • 7.3.1 Market Trends
  • 7.3.2 Market Forecast
• 7.4 Online Stores
  • 7.4.1 Market Trends
  • 7.4.2 Market Forecast
• 7.5 Others
  • 7.5.1 Market Trends
  • 7.5.2 Market Forecast

8 Market Breakup by Packaging Type

• 8.1 Metal
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Plastic
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast
• 8.3 Others
  • 8.3.1 Market Trends
  • 8.3.2 Market Forecast

9 Market Breakup by Region

• 9.1 North America
  • 9.1.1 United States
    • 9.1.1.1 Market Trends
    • 9.1.1.2 Market Forecast
  • 9.1.2 Canada
    • 9.1.2.1 Market Trends
    • 9.1.2.2 Market Forecast
• 9.2 Asia-Pacific
  • 9.2.1 China
    • 9.2.1.1 Market Trends
    • 9.2.1.2 Market Forecast
  • 9.2.2 Japan
    • 9.2.2.1 Market Trends
    • 9.2.2.2 Market Forecast
  • 9.2.3 India
    • 9.2.3.1 Market Trends
    • 9.2.3.2 Market Forecast
  • 9.2.4 South Korea
    • 9.2.4.1 Market Trends
    • 9.2.4.2 Market Forecast
  • 9.2.5 Australia
    • 9.2.5.1 Market Trends
    • 9.2.5.2 Market Forecast
  • 9.2.6 Indonesia
    • 9.2.6.1 Market Trends
    • 9.2.6.2 Market Forecast
  • 9.2.7 Others
    • 9.2.7.1 Market Trends
    • 9.2.7.2 Market Forecast
• 9.3 Europe
  • 9.3.1 Germany
    • 9.3.1.1 Market Trends
    • 9.3.1.2 Market Forecast
  • 9.3.2 France
    • 9.3.2.1 Market Trends
    • 9.3.2.2 Market Forecast
  • 9.3.3 United Kingdom
    • 9.3.3.1 Market Trends
    • 9.3.3.2 Market Forecast
  • 9.3.4 Italy
    • 9.3.4.1 Market Trends
    • 9.3.4.2 Market Forecast
  • 9.3.5 Spain
    • 9.3.5.1 Market Trends
    • 9.3.5.2 Market Forecast
  • 9.3.6 Russia
    • 9.3.6.1 Market Trends
    • 9.3.6.2 Market Forecast
  • 9.3.7 Others
    • 9.3.7.1 Market Trends
    • 9.3.7.2 Market Forecast
• 9.4 Latin America
  • 9.4.1 Brazil
    • 9.4.1.1 Market Trends
    • 9.4.1.2 Market Forecast
  • 9.4.2 Mexico
    • 9.4.2.1 Market Trends
    • 9.4.2.2 Market Forecast
  • 9.4.3 Others
    • 9.4.3.1 Market Trends
    • 9.4.3.2 Market Forecast
• 9.5 Middle East and Africa
  • 9.5.1 Market Trends
  • 9.5.2 Market Breakup by Country
  • 9.5.3 Market Forecast

10 SWOT Analysis

• 10.1 Overview
• 10.2 Strengths
• 10.3 Weaknesses
• 10.4 Opportunities
• 10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

• 12.1 Overview
• 12.2 Bargaining Power of Buyers
• 12.3 Bargaining Power of Suppliers
• 12.4 Degree of Competition
• 12.5 Threat of New Entrants
• 12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

• 14.1 Market Structure
• 14.2 Key Players
• 14.3 Profiles of Key Players
  • 14.3.1 Adidas AG
    • 14.3.1.1 Company Overview
    • 14.3.1.2 Product Portfolio
    • 14.3.1.3 Financials
    • 14.3.1.4 SWOT Analysis
  • 14.3.2 Avon Products Inc. (Natura & Co.)
    • 14.3.2.1 Company Overview
    • 14.3.2.2 Product Portfolio
  • 14.3.3 Beiersdorf AG (maxingvest ag)
    • 14.3.3.1 Company Overview
    • 14.3.3.2 Product Portfolio
    • 14.3.3.3 Financials
    • 14.3.3.4 SWOT Analysis
  • 14.3.4 Cavinkare Private Limited
    • 14.3.4.1 Company Overview
    • 14.3.4.2 Product Portfolio
  • 14.3.5 Church & Dwight Co. Inc.
    • 14.3.5.1 Company Overview
    • 14.3.5.2 Product Portfolio
    • 14.3.5.3 Financials
    • 14.3.5.4 SWOT Analysis
  • 14.3.6 Colgate-Palmolive Company
    • 14.3.6.1 Company Overview
    • 14.3.6.2 Product Portfolio
    • 14.3.6.3 Financials
    • 14.3.6.4 SWOT Analysis
  • 14.3.7 Estee Lauder Companies
    • 14.3.7.1 Company Overview
    • 14.3.7.2 Product Portfolio
    • 14.3.7.3 Financials
    • 14.3.7.4 SWOT Analysis
  • 14.3.8 Godrej Consumer Products Limited
    • 14.3.8.1 Company Overview
    • 14.3.8.2 Product Portfolio
    • 14.3.8.3 Financials
  • 14.3.9 Henkel AG & Co. KGaA
    • 14.3.9.1 Company Overview
    • 14.3.9.2 Product Portfolio
    • 14.3.9.3 Financials
    • 14.3.9.4 SWOT Analysis
  • 14.3.10 Lion Corporation
    • 14.3.10.1 Company Overview
    • 14.3.10.2 Product Portfolio
    • 14.3.10.3 Financials
    • 14.3.10.4 SWOT Analysis
  • 14.3.11 L'Oreal
    • 14.3.11.1 Company Overview
    • 14.3.11.2 Product Portfolio
    • 14.3.11.3 Financials
    • 14.3.11.4 SWOT Analysis
  • 14.3.12 The Procter & Gamble Company
    • 14.3.12.1 Company Overview
    • 14.3.12.2 Product Portfolio
    • 14.3.12.3 Financials
    • 14.3.12.4 SWOT Analysis
  • 14.3.13 Unilever Plc
    • 14.3.13.1 Company Overview
    • 14.3.13.2 Product Portfolio
    • 14.3.13.3 Financials