Product Code: GVR-4-68039-499-7
Buy Now Pay Later Market Growth & Trends:
The global buy now pay later market size is projected to reach USD 80.15 billion by 2033, registering a CAGR of 27.0% from 2025 to 2033, according to a new report by Grand View Research, Inc. The market growth can be attributed to the high purchasing power offered by the Buy Now Pay Later (BNPL) platforms, coupled with benefits such as interest-free and convenient payments. On the other hand, an increase in the demand for delayed payments for online shopping and a surge in spending on high-cost products are expected to offer lucrative opportunities for the market over the forecast period.
Several BNPL solution providers are striking partnerships with other fintech companies to offer BNPL services efficiently. For instance, in July 2023, At Home, a prominent home furnishing store chain in the U.S., introduced a new financing option, Synchrony Pay Later, to offer customers a BNPL solution. Through this program, consumers can apply for interest-free loans to make convenient equal payments over three months for single purchases ranging from USD 75 to USD 400 without negatively impacting their credit scores. This initiative complements At Home's existing At Home Insider Perks credit card, which provides six-month special financing options for qualifying purchases at the store. By integrating Synchrony Pay Later, At Home aims to provide customers with flexible and accessible payment alternatives for a seamless shopping experience.
Moreover, several fintech companies are focusing on developing innovative BNPL features for local shoppers worldwide. For instance, in March 2021, Payflex announced the launch of the BNPL feature for local shoppers in South Africa. Through this launch, local consumers would be able to purchase items from 500 well-known stores such as Superbalist, Cotton-on, and many more.
The COVID-19 pandemic had a positive impact on the BNPL market. A myriad of unexpected issues stemming from lockdowns, restrictions on people and goods movement, social distancing measures, and the growing awareness of BNPL solutions prompted various companies to adopt BNPL solutions to provide a better customer experience. As a result, BNPL solution providers witnessed exponential growth in their customer base and transaction volumes. For instance, overall BNPL transactions on ZestMoney jumped 300% in 2021 compared to 2020.
Buy Now Pay Later Market Report Highlights:
- The online segment dominated the market with a revenue share of 66.54% in 2024.
- The large enterprises segment accounted for the largest revenue share in 2024.
- The retail segment held the largest revenue share in 2024. The industry is witnessing increased adoption of BNPL solutions as they allow customers to easily distribute the cost of the purchase over a time of pre-determined and interest-free payments.
- The North America buy now pay later market accounted for 29.3% largest share of the overall market in 2024.
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation and Scope
- 1.2. Research Methodology
- 1.2.1. Information Procurement
- 1.3. Information or Data Analysis
- 1.4. Methodology
- 1.5. Research Scope and Assumptions
- 1.6. Market Formulation & Validation
- 1.7. Country Based Segment Share Calculation
- 1.8. List of Data Sources
Chapter 2. Executive Summary
- 2.1. Market Outlook
- 2.2. Segment Outlook
- 2.3. Competitive Insights
Chapter 3. Buy Now Pay Later Market Variables, Trends, & Scope
- 3.1. Market Lineage Outlook
- 3.2. Market Dynamics
- 3.2.1. Market Driver Analysis
- 3.2.2. Market Restraint Analysis
- 3.2.3. Industry Challenge
- 3.3. Buy Now Pay Later Market Analysis Tools
- 3.3.1. Industry Analysis - Porter's
- 3.3.1.1. Bargaining power of the suppliers
- 3.3.1.2. Bargaining power of the buyers
- 3.3.1.3. Threats of substitution
- 3.3.1.4. Threats from new entrants
- 3.3.1.5. Competitive rivalry
- 3.3.2. PESTEL Analysis
- 3.3.2.1. Political landscape
- 3.3.2.2. Economic landscape
- 3.3.2.3. Social landscape
- 3.3.2.4. Technological landscape
- 3.3.2.5. Environmental landscape
- 3.3.2.6. Legal landscape
Chapter 4. Buy Now Pay Later Market: Channel Estimates & Trend Analysis
- 4.1. Segment Dashboard
- 4.2. Buy Now Pay Later Market: Channel Movement Analysis, 2024 & 2033 (USD Million)
- 4.3. Online
- 4.3.1. Online Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
- 4.4. POS
- 4.4.1. POS Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
Chapter 5. Buy Now Pay Later Market: Enterprise Size Estimates & Trend Analysis
- 5.1. Segment Dashboard
- 5.2. Buy Now Pay Later Market: Enterprise Size Movement Analysis, 2024 & 2033 (USD Million)
- 5.3. Large Enterprises
- 5.3.1. Large Enterprises Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
- 5.4. Small & Medium Enterprises
- 5.4.1. Small & Medium Enterprises Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
Chapter 6. Buy Now Pay Later Market: End Use Estimates & Trend Analysis
- 6.1. Segment Dashboard
- 6.2. Buy Now Pay Later Market: End Use Movement Analysis, 2024 & 2033 (USD Million)
- 6.3. Retail
- 6.3.1. Retail Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
- 6.3.2. Consumer Electronics
- 6.3.2.1. Consumer Electronics Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
- 6.3.3. Fashion & Garment
- 6.3.3.1. Fashion & Garment Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
- 6.3.4. Others
- 6.3.4.1. Others Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
- 6.4. Healthcare
- 6.4.1. Healthcare Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
- 6.5. Leisure & Entertainment
- 6.5.1. Leisure & Entertainment Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
- 6.6. Automotive
- 6.6.1. Automotive Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
- 6.7. Others
- 6.7.1. Others Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
Chapter 7. Buy Now Pay Later Market: Regional Estimates & Trend Analysis
- 7.1. Buy Now Pay Later Market Share, By Region, 2024 & 2033 (USD Million)
- 7.2. North America
- 7.2.1. North America Buy Now Pay Later Market Estimates and Forecasts, 2021 - 2033 (USD Million)
- 7.2.2. U.S.
- 7.2.2.1. U.S. Buy Now Pay Later Market Estimates and Forecasts, 2021 - 2033 (USD Million)
- 7.2.3. Canada
- 7.2.3.1. Canada Buy Now Pay Later Market Estimates and Forecasts, 2021 - 2033 (USD Million)
- 7.2.4. Mexico
- 7.2.4.1. Mexico Buy Now Pay Later Market Estimates and Forecasts, 2021 - 2033 (USD Million)
- 7.3. Europe
- 7.3.1. Europe Buy Now Pay Later Market Estimates and Forecasts, 2021 - 2033 (USD Million)
- 7.3.2. UK
- 7.3.2.1. UK Buy Now Pay Later Market Estimates and Forecasts, 2021 - 2033 (USD Million)
- 7.3.3. Germany
- 7.3.3.1. Germany Buy Now Pay Later Market Estimates and Forecasts, 2021 - 2033 (USD Million)
- 7.3.4. France
- 7.3.4.1. France Buy Now Pay Later Market Estimates and Forecasts, 2021 - 2033 (USD Million)
- 7.4. Asia Pacific
- 7.4.1. Asia Pacific Buy Now Pay Later Market Estimates and Forecasts, 2021 - 2033 (USD Million)
- 7.4.2. China
- 7.4.2.1. China Buy Now Pay Later Market Estimates and Forecasts, 2021 - 2033 (USD Million)
- 7.4.3. Japan
- 7.4.3.1. Japan Buy Now Pay Later Market Estimates and Forecasts, 2021 - 2033 (USD Million)
- 7.4.4. India
- 7.4.4.1. India Buy Now Pay Later Market Estimates and Forecasts, 2021 - 2033 (USD Million)
- 7.4.5. South Korea
- 7.4.5.1. South Korea Buy Now Pay Later Market Estimates and Forecasts, 2021 - 2033 (USD Million)
- 7.4.6. Australia
- 7.4.6.1. Australia Buy Now Pay Later Market Estimates and Forecasts, 2021 - 2033 (USD Million)
- 7.5. Latin America
- 7.5.1. Latin America Buy Now Pay Later Market Estimates and Forecasts, 2021 - 2033 (USD Million)
- 7.5.2. Brazil
- 7.5.2.1. Brazil Buy Now Pay Later Market Estimates and Forecasts, 2021 - 2033 (USD Million)
- 7.6. Middle East and Africa
- 7.6.1. Middle East and Africa Buy Now Pay Later Market Estimates and Forecasts, 2021 - 2033 (USD Million)
- 7.6.2. UAE
- 7.6.2.1. UAE Buy Now Pay Later Market Estimates and Forecasts, 2021 - 2033 (USD Million)
- 7.6.3. KSA
- 7.6.3.1. KSA Buy Now Pay Later Market Estimates and Forecasts, 2021 - 2033 (USD Million)
- 7.6.4. South Africa
- 7.6.4.1. South Africa Buy Now Pay Later Market Estimates and Forecasts, 2021 - 2033 (USD Million)
Chapter 8. Competitive Landscape
- 8.1. Company Categorization
- 8.2. Company Market Positioning
- 8.3. Company Heat Map Analysis
- 8.4. Company Profiles/Listing
- 8.4.1. Affirm, Inc.
- 8.4.1.1. Participant's Overview
- 8.4.1.2. Financial Performance
- 8.4.1.3. Product Benchmarking
- 8.4.1.4. Strategic Initiatives
- 8.4.2. Klarna Inc.
- 8.4.2.1. Participant's Overview
- 8.4.2.2. Financial Performance
- 8.4.2.3. Product Benchmarking
- 8.4.2.4. Strategic Initiatives
- 8.4.3. Splitit Payments, Ltd.
- 8.4.3.1. Participant's Overview
- 8.4.3.2. Financial Performance
- 8.4.3.3. Product Benchmarking
- 8.4.3.4. Strategic Initiatives
- 8.4.4. Sezzle
- 8.4.4.1. Participant's Overview
- 8.4.4.2. Financial Performance
- 8.4.4.3. Product Benchmarking
- 8.4.4.4. Strategic Initiatives
- 8.4.5. Perpay Inc.
- 8.4.5.1. Participant's Overview
- 8.4.5.2. Financial Performance
- 8.4.5.3. Product Benchmarking
- 8.4.5.4. Strategic Initiatives
- 8.4.6. Zip Co, Ltd
- 8.4.6.1. Participant's Overview
- 8.4.6.2. Financial Performance
- 8.4.6.3. Product Benchmarking
- 8.4.6.4. Strategic Initiatives
- 8.4.7. PayPal Holdings, Inc.
- 8.4.7.1. Participant's Overview
- 8.4.7.2. Financial Performance
- 8.4.7.3. Product Benchmarking
- 8.4.7.4. Strategic Initiatives
- 8.4.8. AfterPay Limited
- 8.4.8.1. Participant's Overview
- 8.4.8.2. Financial Performance
- 8.4.8.3. Product Benchmarking
- 8.4.8.4. Strategic Initiatives
- 8.4.9. Openpay
- 8.4.9.1. Participant's Overview
- 8.4.9.2. Financial Performance
- 8.4.9.3. Product Benchmarking
- 8.4.9.4. Strategic Initiatives
- 8.4.10. LatitudePay Financial Services
- 8.4.10.1. Participant's Overview
- 8.4.10.2. Financial Performance
- 8.4.10.3. Product Benchmarking
- 8.4.10.4. Strategic Initiatives