Product Code: GVR-2-68038-662-2
Feminine Hygiene Products Market Growth & Trends:
The global feminine hygiene products market is anticipated to reach USD 49.0 million by 2030 and is anticipated to expand at a CAGR of 7.7% during the forecast period, according to a new report by Grand View Research, Inc. Increasing knowledge about menstrual hygiene and well-being, coupled with constant innovations in eco-friendly and high-performance feminine care products, is likely to fuel market growth. Moreover, growing consumer demand for early adoption of safe, comfortable, environmentally friendly hygiene products will likely boost market growth.
The global market for feminine hygiene products is expected to experience robust growth due to the need to bridge menstrual health and hygiene gaps. As per World Bank estimates in May 2022, more than 500 million women globally do not have access to basic menstrual hygiene. According to UNICEF, there is an increased availability of reusable products in middle- and low-income countries, enhancing market size and sustainability. Such activities play a vital role in enhancing gender equality, reproductive health, and promoting market growth.
Expanding awareness about menstrual hygiene and increased demand for environmentally sustainable products are major market growth drivers. Transition to reusable products, such as menstrual cups and organic menstrual pads, indicates a shift toward environmentally friendly products. In addition, ongoing product development in terms of comfort and absorbency also drives market growth. Initiatives promoting menstrual health education, particularly in the developing world, contribute significantly to market expansion. These combined factors drive a social change toward improved menstrual care and sustainability.
Feminine Hygiene Products Market Report Highlights:
- Based on product, menstrual care products segment captured the largest revenue share of 81.6% in 2024, owing to their high adoption
- Online retail shops are likely to grow at the highest rate between 2025 and 2030, owing to the rising popularity of e-commerce for convenience and privacy
- Asia Pacific led the market in 2024 owing to a significant population of women and enhanced awareness and accessibility to menstrual hygiene products
- Increasing innovation in menstrual care products is a major factor likely to drive market growth. In December 2024, Whisper launched the Curvewear Ultra Pad, featuring Curvewear Technology designed to conform to the body's contours, in India, ensuring a better fit and leak prevention. This product was developed with input from thousands of women to enhance comfort and protection.
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definitions
- 1.3. Research Methodology
- 1.3.1. Information Procurement
- 1.3.2. Information or Data Analysis
- 1.3.3. Market Formulation & Data Visualization
- 1.4. Information Procurement
- 1.4.1. List of Data Sources
Chapter 2. Executive Summary
- 2.1. Market Outlook
- 2.2. Segment Outlook
- 2.3. Competitive Insights
Chapter 3. Feminine Hygiene Products Market Variables, Trends & Scope
- 3.1. Market Introduction/Lineage Outlook
- 3.2. Market Size and Growth Prospects (USD Million)
- 3.3. Market Dynamics
- 3.3.1. Market Drivers Analysis
- 3.3.2. Market Restraints Analysis
- 3.4. Feminine Hygiene Products Market Analysis Tools
- 3.3.3. Porter's Analysis
- 3.3.3.1. Bargaining power of the suppliers
- 3.3.3.2. Bargaining power of the buyers
- 3.3.3.3. Threats of substitution
- 3.3.3.4. Threats from new entrants
- 3.3.3.5. Competitive rivalry
- 3.3.4. PESTEL Analysis
- 3.3.4.1. Political landscape
- 3.3.4.2. Economic and Social landscape
- 3.3.4.3. Technological landscape
- 3.3.4.4. Environmental landscape
- 3.3.4.5. Legal landscape
Chapter 4. Feminine Hygiene Products Market: Product Estimates & Trend Analysis
- 4.1. Segment Dashboard
- 4.2. Feminine Hygiene Products Market: Product Movement Analysis, 2024 & 2030 (USD Million)
- 4.3. Menstrual Care Products
- 4.3.1. Sanitary Napkins
- 4.3.1.1. Sanitary Napkins Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 4.3.2. Tampons
- 4.3.2.1. Tampons Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 4.3.3. Menstrual Cups
- 4.3.3.1. Menstrual Cups Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 4.3.4. Others
- 4.3.4.1. Others Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 4.4. Cleaning and Deodorizing Products
- 4.4.1. Feminine Powders, Soaps and Washes
- 4.4.1.1. Feminine Powders, Soaps and Washes Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 4.4.2. Others
- 4.4.2.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
Chapter 5. Feminine Hygiene Products Market: Distribution Channel Estimates & Trend Analysis
- 5.1. Segment Dashboard
- 5.2. Feminine Hygiene Products Market: Distribution Channel Movement Analysis, 2024 & 2030 (USD Million)
- 5.3. Supermarkets
- 5.3.1. Supermarkets Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 5.4. Drug Stores
- 5.4.1. Drug Stores Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 5.5. Online Retail Stores
- 5.5.1. Online Retail Stores Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 5.6. Others
- 5.6.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
Chapter 6. Feminine Hygiene Products Market: Regional Estimates & Trend Analysis
- 6.1. Feminine Hygiene Products Market Share, By Region, 2024 & 2030 (USD Million)
- 6.2. North America
- 6.2.1. North America Feminine Hygiene Products Market Estimates and Forecasts. 2018 - 2030 (USD Million)
- 6.2.2. U.S.
- 6.2.2.1. U.S. Feminine Hygiene Products Market Estimates and Forecasts. 2018 - 2030 (USD Million)
- 6.2.3. Canada
- 6.2.3.1. Canada Feminine Hygiene Products Market Estimates and Forecasts. 2018 - 2030 (USD Million)
- 6.2.4. Mexico
- 6.2.4.1. Mexico Feminine Hygiene Products Market Estimates and Forecasts. 2018 - 2030 (USD Million)
- 6.3. Europe
- 6.3.1. Europe Feminine Hygiene Products Market Estimates and Forecasts. 2018 - 2030 (USD Million)
- 6.3.2. UK
- 6.3.2.1. UK Feminine Hygiene Products Market Estimates and Forecasts. 2018 - 2030 (USD Million)
- 6.3.3. Germany
- 6.3.3.1. Germany Feminine Hygiene Products Market Estimates and Forecasts. 2018 - 2030 (USD Million)
- 6.3.4. France
- 6.3.4.1. France Feminine Hygiene Products Market Estimates and Forecasts. 2018 - 2030 (USD Million)
- 6.3.5. Italy
- 6.3.5.1. Italy Feminine Hygiene Products Market Estimates and Forecasts. 2018 - 2030 (USD Million)
- 6.3.6. Spain
- 6.3.6.1. Spain Feminine Hygiene Products Market Estimates and Forecasts. 2018 - 2030 (USD Million)
- 6.3.7. Denmark
- 6.3.7.1. Denmark Feminine Hygiene Products Market Estimates and Forecasts. 2018 - 2030 (USD Million)
- 6.3.8. Sweden
- 6.3.8.1. Sweden Feminine Hygiene Products Market Estimates and Forecasts. 2018 - 2030 (USD Million)
- 6.3.9. Norway
- 6.3.9.1. Norway Feminine Hygiene Products Market Estimates and Forecasts. 2018 - 2030 (USD Million)
- 6.4. Asia Pacific
- 6.4.1. Asia Pacific Feminine Hygiene Products Market Estimates and Forecasts. 2018 - 2030 (USD Million)
- 6.4.2. China
- 6.4.2.1. China Feminine Hygiene Products Market Estimates and Forecasts. 2018 - 2030 (USD Million)
- 6.4.3. Japan
- 6.4.3.1. Japan Feminine Hygiene Products Market Estimates and Forecasts. 2018 - 2030 (USD Million)
- 6.4.4. India
- 6.4.4.1. India Feminine Hygiene Products Market Estimates and Forecasts. 2018 - 2030 (USD Million)
- 6.4.5. South Korea
- 6.4.5.1. South Korea Feminine Hygiene Products Market Estimates and Forecasts. 2018 - 2030 (USD Million)
- 6.4.6. Australia
- 6.4.6.1. Australia Feminine Hygiene Products Market Estimates and Forecasts. 2018 - 2030 (USD Million)
- 6.4.7. Thailand
- 6.4.7.1. Thailand Feminine Hygiene Products Market Estimates and Forecasts. 2018 - 2030 (USD Million)
- 6.5. Latin America
- 6.5.1. Latin America Feminine Hygiene Products Market Estimates and Forecasts. 2018 - 2030 (USD Million)
- 6.5.2. Brazil
- 6.5.2.1. Brazil Feminine Hygiene Products Market Estimates and Forecasts. 2018 - 2030 (USD Million)
- 6.5.3. Argentina
- 6.5.3.1. Argentina Feminine Hygiene Products Market Estimates and Forecasts. 2018 - 2030 (USD Million)
- 6.6. MEA
- 6.6.1. MEA Feminine Hygiene Products Market Estimates and Forecasts. 2018 - 2030 (USD Million)
- 6.6.2. Saudi Arabia
- 6.6.2.1. Saudi Arabia Feminine Hygiene Products Market Estimates and Forecasts. 2018 - 2030 (USD Million)
- 6.6.3. UAE
- 6.6.3.1. UAE Feminine Hygiene Products Market Estimates and Forecasts. 2018 - 2030 (USD Million)
- 6.6.4. South Africa
- 6.6.4.1. South Africa Feminine Hygiene Products Market Estimates and Forecasts. 2018 - 2030 (USD Million)
- 6.6.5. Kuwait
- 6.6.5.1. Kuwait Feminine Hygiene Products Market Estimates and Forecasts. 2018 - 2030 (USD Million)
Chapter 7. Competitive Landscape
- 7.1. Recent Developments & Impact Analysis, By Key Market Participants
- 7.2. Company/Competition Categorization
- 7.3. Company Heat Map Analysis
- 7.4. Company Profiles
- 7.4.1. Procter & Gamble
- 7.4.1.1. Company Overview
- 7.4.1.2. Financial Performance
- 7.4.1.3. Product Benchmarking
- 7.4.1.4. Strategic Initiatives
- 7.4.2. GLENMARK PHARMACEUTICALS LTD
- 7.4.2.1. Company Overview
- 7.4.2.2. Financial Performance
- 7.4.2.3. Product Benchmarking
- 7.4.2.4. Strategic Initiatives
- 7.4.3. Unicharm Corporation
- 7.4.3.1. Company Overview
- 7.4.3.2. Financial Performance
- 7.4.3.3. Product Benchmarking
- 7.4.3.4. Strategic Initiatives
- 7.4.4. Unilever
- 7.4.4.1. Company Overview
- 7.4.4.2. Financial Performance
- 7.4.4.3. Product Benchmarking
- 7.4.4.4. Strategic Initiatives
- 7.4.5. Maxim Hygiene
- 7.4.5.1. Company Overview
- 7.4.5.2. Financial Performance
- 7.4.5.3. Product Benchmarking
- 7.4.5.4. Strategic Initiatives
- 7.4.6. KCWW
- 7.4.6.1. Company Overview
- 7.4.6.2. Financial Performance
- 7.4.6.3. Product Benchmarking
- 7.4.6.4. Strategic Initiatives
- 7.4.7. Edgewell Personal Care
- 7.4.7.1. Company Overview
- 7.4.7.2. Financial Performance
- 7.4.7.3. Product Benchmarking
- 7.4.7.4. Strategic Initiatives
- 7.4.8. Premier FMCG (Pty) Ltd
- 7.4.8.1. Company Overview
- 7.4.8.2. Financial Performance
- 7.4.8.3. Product Benchmarking
- 7.4.8.4. Strategic Initiatives
- 7.4.9. Essity Aktiebolag
- 7.4.9.1. Company Overview
- 7.4.9.2. Financial Performance
- 7.4.9.3. Product Benchmarking
- 7.4.9.4. Strategic Initiatives
- 7.4.10. Ontex BV
- 7.4.10.1. Company Overview
- 7.4.10.2. Financial Performance
- 7.4.10.3. Product Benchmarking
- 7.4.10.4. Strategic Initiatives
- 7.4.11. Bodywise (UK) Limited
- 7.4.11.1. Company Overview
- 7.4.11.2. Financial Performance
- 7.4.11.3. Product Benchmarking
- 7.4.11.4. Strategic Initiatives
- 7.4.12. Kao Corporation
- 7.4.12.1. Company Overview
- 7.4.12.2. Financial Performance
- 7.4.12.3. Product Benchmarking
- 7.4.12.4. Strategic Initiatives
- 7.4.13. Prestige Consumer Healthcare Inc.
- 7.4.13.1. Company Overview
- 7.4.13.2. Financial Performance
- 7.4.13.3. Product Benchmarking
- 7.4.13.4. Strategic Initiatives