市場調査レポート

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アドベンチャーツーリズムの市場規模、シェア、動向分析レポート：アクティビティタイプ別、旅行者タイプ別、予約モード別、年齢層別、地域別、セグメント別予測、2025年～2030年

Adventure Tourism Market Size, Share & Trends Analysis Report By Activity Type, By Traveler Type, By Booking Mode, By Age Group, By Region, And Segment Forecasts, 2025 - 2030

出版日: 2024年10月08日
発行: Grand View Research
ページ情報: 英文 110 Pages
納期: 2～10営業日

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概要
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概要

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アドベンチャーツーリズム市場の成長と動向

Grand View Research, Inc.の最新レポートによると、世界のアドベンチャーツーリズム市場規模は2030年までに1兆96億3,000万米ドルに達すると推定されています。

同市場は2025～2030年にかけてCAGR 16.8％で拡大すると予測されています。旅行関連コストの低下、所得の増加、可能な観光活動の多様化により、世界のアドベンチャーツーリズム事業は急速な拡大を経験しており、関連支出や訪問者数は近年劇的に増加しています。アドベンチャーツーリズムは、ラフティング、トレッキング、サイクリング、洞窟探検など、さまざまな冒険的活動や、アウトドアや異文化に触れることを含む国内外の旅行を対象としています。アドベンチャーツーリズムは、その多用途性、経済支援能力、サステイナブルプラクティスの促進により、世界中で従来のマスツーリズムよりもますます成長し、人気を集めています。

急速な都市化、可処分所得の増加、ソーシャルメディアの影響力、手頃な価格の航空券などにより、本格的でパーソナライズされた旅行体験に対するニーズが高まっていることが、市場拡大の主要要因となっています。また、旅行会社は、スマートフォンからアクセスできる、スピーディーでユーザーフレンドリーなモバイルウェブサイトを導入しています。大手市場参入企業がマーケティング会社と協力し、オンラインマーケティングを通じて高価値の顧客を引き付けている結果、アドベンチャーツーリズムの需要は世界的に高まっています。また、アドベンチャーツーリズムは雇用機会を創出し、地域の発展に寄与することから、数カ国の政府機関もアドベンチャーツーリズムを推進しています。これは、近い将来の市場成長をさらに促進すると予想されます。しかし、常に進化する人口動態、悪天候、航空交通の制限をもたらす地政学的緊張は、市場成長の妨げになると予想されます。

COVID-19の流行は、冒険旅行・観光産業に世界的に大きな影響を与えています。ウイルスの蔓延を食い止めるためにとられた大規模な封じ込めと緩和措置は、旅行と観光に大きな悪影響を及ぼしました。航空旅行、ビザ、検疫の規則が急速に変更され、特に高齢で裕福な旅行者の間で長期にわたる信頼への影響が生じるリスクはまだかなり残っています。これは、各国政府が次第に制約を緩和する方向に向かっているにもかかわらず、同様です。ワールドツーリズムバロメーターのデータによると、今年上半期の外国人旅行者数は65％減少しました。

世界のアドベンチャーツーリズムビジネスは、予測期間中、世界中で収益性の高い成長を示し、最も急速に拡大する観光部門のひとつになると予想されます。封鎖中と封鎖後、多くの人々がサイクリング、ウォーキング、トレッキング、水泳などのアウトドアアクティビティと健康を優先させたことから、アドベンチャーツーリズムは国内市場の潜在的成長セグメントとして認識されています。ソフトアドベンチャーツーリズムセグメントは、2021年に約65.0％の最大の売上シェアを占めました。このセグメントの成長は、トレッキング、ハイキング、キャンプ、サイクリングなどのソフトアドベンチャー活動の採用が増加したことが要因となっています。高齢者層は、ソフトアドベンチャー旅行を選択する主要年齢層の1つとなっています。さらに、さまざまな国のさまざまな都市に多種多様なソフトアドベンチャーアクティビティがあり、魅力的な景観が存在することも、ソフトアドベンチャー観光に大きな影響を与えると予想されます。

グループ別では、カップルセグメントが市場を独占し、2021年には40.0％を超える最大の収益シェアを獲得しました。このセグメントは近い将来に顕著な成長を示すと予想されます。この成長は主に、可処分所得の増加と文化的・アウトドア活動への欲求の高まりによるものです。海外旅行へのアクセスが拡大し、カップルを対象にしたパッケージ・ホリデーが誕生した結果、カップル・バケーションは過去100年間で増加しました。この市場セグメントの拡大は、この年齢層の人々が経済的に安定しており、さまざまな冒険的アクティビティや体験に参加する熱意を持っていることに起因しています。

2021年には、直接予約モードのセグメントが約65.0%のシェアを占めました。カスタマイズ型体験と手軽さにより、ツアーやパッケージの直接予約を選択する冒険旅行者や旅行者が増加しており、このセグメントの発展を牽引しています。さらに、オンラインキャンペーンやソーシャルメディア広告など、市場参入企業による重要なアクションが潜在顧客を引き付け、直接予約チャネルを通じてツアーパッケージを予約するよう促すと予想されます。51～60歳の年齢層が市場を独占し、2021年には25.0%以上の収益シェアを獲得しました。この年齢層からの冒険旅行者数の漸進的な増加が、このセグメントの成長を促進する主要要因です。ソフトアドベンチャーに対する消費者の需要と、旅行や観光にお金を使う準備ができていることから、このセグメントも近い将来成長すると予測されています。さらに、この産業は、観光客がさまざまな場所を訪れ、より頻繁に旅行するよう促すソーシャルメディアの能力から恩恵を受けると予想されます。

欧州は2021年に最も高い市場シェアを占めたが、これは同地域の経済環境の強化、地域的な所得水準の向上、旅行・観光を促進するための政府プログラムによるものです。CBI外務省によると、欧州では年間1億人の旅行者が記録されています。欧州の人々は新しい場所を発見する感覚を好むため、アドベンチャーツーリズムの需要は高いです。

アジア太平洋では、観光客全体におけるアドベンチャーツーリズムの認知度向上、観光促進のための官民関係に対する政府主導の増加、地域の市場関係者による主要な取り組みが原動力となり、予測期間中のCAGRは16.4％になると予想されています。国内外の多くの冒険旅行者は、様々なレジャーや冒険活動のために、この地域に存在する冒険的な場所に駆り立てられています。ソーシャル・メディア・ネットワーキングの増加、旅行ブログとビデオ撮影の受け入れ拡大は、地域市場に対する旅行者の関心をさらに高めると予想されます。

アドベンチャーツーリズム市場レポートハイライト

ソフトアドベンチャーツーリズムは2024年に約65%の市場シェアを占める。同市場の特徴は、冒険と快適さを融合させたアクティビティであり、家族連れや身体的負担の少ない体験を求める旅行者など、より幅広い旅行者が利用しやすくなっています。
カップルアドベンチャーツーリズム需要は、2024年に41％以上のシェアを占めました。アドベンチャーツーリズムは、夫婦が日常を抜け出して新しい環境に浸る機会を提供し、課題に取り組みましたりアウトドアを探検したりする中で、つながりと協調性を育みます。
51歳から60歳の年齢層は、2024年に約26％のシェアを占めました。この年齢層は、身体活動、自己成長、自然とのつながりの機会を求めてアドベンチャーツーリズムに惹かれ、ハイキングやサイクリング、文化体験など、興味や身体能力に合ったソフトなアドベンチャーオプションを選ぶことが多いです。
直接予約モードは、2024年には63％以上の市場シェアを占める。旅行者は、旅程をより自由に管理し、サードパーティのプラットフォームに関連する追加料金を避けるために、直接予約を好むことが多いです。
欧州のアドベンチャーツーリズム市場は、2024年の世界売上高の約37％を占めました。欧州のアドベンチャーツーリズム市場の成長は、同地域の多様な景観、豊かな文化遺産、体験型旅行への需要の高まりによってプラスの影響を受けています。

主要市場参入企業による最近の動向と影響分析
企業分類
参入企業概要
企業市場シェア分析、2024年（％）
企業ヒートマップ分析、2024年
戦略マッピング
企業プロファイル
- Austin Adventures, Inc.
- Butterfield &Robinson Inc.
- G Adventures
- Geographic Expeditions Inc.
- Intrepid Group, Ltd.
- Mountain Travel Sobek
- Discovery Nomads
- Row Adventures
- TUI Group
- Cox &Kings Ltd.

図表

List of Tables

Table 1 Adventure tourism market: Key market driver analysis
Table 2 Adventure tourism market: Key market restraint analysis
Table 3 Adventure tourism market estimates & forecast, by activity type, 2018 - 2030 (USD Million)
Table 4 Hard adventure tourism market estimates and forecast, 2018 - 2030 (USD Billion)
Table 5 Soft adventure tourism market estimates and forecast, 2018 - 2030 (USD Billion)
Table 6 Adventure tourism market estimates and forecast, by other activity type, 2018 - 2030 (USD Billion)
Table 7 Adventure tourism market estimates & forecast, by type, 2018 - 2030 (USD Billion)
Table 8 Adventure tourism market estimates & forecast, for solo, 2018 - 2030 (USD Billion)
Table 9 Adventure tourism market estimates & forecast, for couples, 2018 - 2030 (USD Billion)
Table 10 Adventure tourism market estimates & forecast, for family, 2018 - 2030 (USD Billion)
Table 11 Adventure tourism market estimates & forecast, for group, 2018 - 2030 (USD Billion)
Table 12 Adventure tourism market estimates & forecast, by booking mode, 2018 - 2030 (USD Billion)
Table 13 Adventure tourism market estimates & forecasts, through direct sales, 2018 - 2030 (USD Billion)
Table 14 Adventure tourism market estimates & forecasts, through travel agent, 2018 - 2030 (USD Billion)
Table 15 Adventure tourism market estimates & forecasts, through marketplace booking, 2018 - 2030 (USD Billion)
Table 16 Adventure tourism market estimates & forecast, by age group, 2018 - 2030 (USD Billion)
Table 17 Adventure tourism market estimates & forecast, for below 25 years & above, 2018 - 2030 (USD Billion)
Table 18 Adventure tourism market estimates & forecast, for 25 - 40 years, 2018 - 2030 (USD Billion)
Table 19 Adventure tourism market estimates & forecast, for 41 - 50 years, 2018 - 2030 (USD Billion)
Table 20 Adventure tourism market estimates & forecast, for 51 - 60 years, 2018 - 2030 (USD Billion)
Table 21 Adventure tourism market estimates & forecast, for 61 - 70 years, 2018 - 2030 (USD Billion)
Table 22 Adventure tourism market estimates & forecast, for 71 years & above, 2018 - 2030 (USD Billion)
Table 23 Adventure tourism market estimates & forecast, 2018 - 2030 by region (USD Billion)
Table 24 North America adventure tourism market estimates and forecast, 2018 - 2030 (USD Billion)
Table 25 North America adventure tourism market revenue estimates and forecast, by activity type, 2018 - 2030 (USD Billion)
Table 26 North America adventure tourism market revenue estimates and forecast, by traveler type, 2018 - 2030 (USD Billion)
Table 27 North America adventure tourism market revenue estimates and forecast, by booking mode, 2018 - 2030 (USD Billion)
Table 28 North America adventure tourism market revenue estimates and forecast, by age group, 2018 - 2030 (USD Billion)
Table 29 U.S. macro-economic outlay
Table 30 U.S. adventure tourism market estimates and forecast, 2018 - 2030 (USD Billion)
Table 31 U.S. adventure tourism market revenue estimates and forecast, by activity type, 2018 - 2030 (USD Billion)
Table 32 U.S. adventure tourism market revenue estimates and forecast, by traveler type, 2018 - 2030 (USD Billion)
Table 33 U.S. adventure tourism market revenue estimates and forecast, by booking mode, 2018 - 2030 (USD Billion)
Table 34 U.S. adventure tourism market revenue estimates and forecast, by age group, 2018 - 2030 (USD Billion)
Table 35 Canada macro-economic outlay
Table 36 Canada adventure tourism market estimates and forecast, 2018 - 2030 (USD Billion)
Table 37 Canada adventure tourism market revenue estimates and forecast, by activity type, 2018 - 2030 (USD Billion)
Table 38 Canada adventure tourism market revenue estimates and forecast, by traveler type, 2018 - 2030 (USD Billion)
Table 39 Canada adventure tourism market revenue estimates and forecast, by booking mode, 2018 - 2030 (USD Billion)
Table 40 Canada adventure tourism market revenue estimates and forecast, by age group, 2018 - 2030 (USD Billion)
Table 41 Mexico macro-economic outlay
Table 42 Mexico adventure tourism market estimates and forecast, 2018 - 2030 (USD Billion)
Table 43 Mexico adventure tourism market revenue estimates and forecast, by activity type, 2018 - 2030 (USD Billion)
Table 44 Mexico adventure tourism market revenue estimates and forecast, by traveler type, 2018 - 2030 (USD Billion)
Table 45 Mexico adventure tourism market revenue estimates and forecast, by booking mode, 2018 - 2030 (USD Billion)
Table 46 Mexico adventure tourism market revenue estimates and forecast, by age group, 2018 - 2030 (USD Billion)
Table 47 Europe adventure tourism market estimates and forecast, 2018 - 2030 (USD Billion)
Table 48 Europe adventure tourism market revenue estimates and forecast, by activity type, 2018 - 2030 (USD Billion)
Table 49 Europe adventure tourism market revenue estimates and forecast, by traveler type, 2018 - 2030 (USD Billion)
Table 50 Europe adventure tourism market revenue estimates and forecast, by booking mode, 2018 - 2030 (USD Billion)
Table 51 Europe adventure tourism market revenue estimates and forecast, by age group, 2018 - 2030 (USD Billion)
Table 52 UK macro-economic outlay
Table 53 UK adventure tourism market estimates and forecast, 2018 - 2030 (USD Billion)
Table 54 UK adventure tourism market revenue estimates and forecast, by activity type, 2018 - 2030 (USD Billion)
Table 55 UK adventure tourism market revenue estimates and forecast, by traveler type, 2018 - 2030 (USD Billion)
Table 56 UK adventure tourism market revenue estimates and forecast, by booking mode, 2018 - 2030 (USD Billion)
Table 57 UK adventure tourism market revenue estimates and forecast, by age group, 2018 - 2030 (USD Billion)
Table 58 Germany macro-economic outlay
Table 59 Germany adventure tourism market estimates and forecast, 2018 - 2030 (USD Billion)
Table 60 Germany adventure tourism market revenue estimates and forecast, by activity type, 2018 - 2030 (USD Billion)
Table 61 Germany adventure tourism market revenue estimates and forecast, by traveler type, 2018 - 2030 (USD Billion)
Table 62 Germany adventure tourism market revenue estimates and forecast, by booking mode, 2018 - 2030 (USD Billion)
Table 63 Germany adventure tourism market revenue estimates and forecast, by age group, 2018 - 2030 (USD Billion)
Table 64 France macro-economic outlay
Table 65 France adventure tourism market estimates and forecast, 2018 - 2030 (USD Billion)
Table 66 France adventure tourism market revenue estimates and forecast, by activity type, 2018 - 2030 (USD Billion)
Table 67 France adventure tourism market revenue estimates and forecast, by traveler type, 2018 - 2030 (USD Billion)
Table 68 France adventure tourism market revenue estimates and forecast, by booking mode, 2018 - 2030 (USD Billion)
Table 69 France adventure tourism market revenue estimates and forecast, by age group, 2018 - 2030 (USD Billion)
Table 70 Italy macro-economic outlay
Table 71 Italy adventure tourism market estimates and forecast, 2018 - 2030 (USD Billion)
Table 72 Italy adventure tourism market revenue estimates and forecast, by activity type, 2018 - 2030 (USD Billion)
Table 73 Italy adventure tourism market revenue estimates and forecast, by traveler type, 2018 - 2030 (USD Billion)
Table 74 Italy adventure tourism market revenue estimates and forecast, by booking mode, 2018 - 2030 (USD Billion)
Table 75 Italy adventure tourism market revenue estimates and forecast, by age group, 2018 - 2030 (USD Billion)
Table 76 Spain macro-economic outlay
Table 77 Spain adventure tourism market estimates and forecast, 2018 - 2030 (USD Billion)
Table 78 Spain adventure tourism market revenue estimates and forecast, by activity type, 2018 - 2030 (USD Billion)
Table 79 Spain adventure tourism market revenue estimates and forecast, by traveler type, 2018 - 2030 (USD Billion)
Table 80 Spain adventure tourism market revenue estimates and forecast, by booking mode, 2018 - 2030 (USD Billion)
Table 81 Spain adventure tourism market revenue estimates and forecast, by age group, 2018 - 2030 (USD Billion)
Table 82 Asia Pacific adventure tourism market estimates and forecast, 2018 - 2030 (USD Billion)
Table 83 Asia Pacific adventure tourism market revenue estimates and forecast, by activity type, 2018 - 2030 (USD Billion)
Table 84 Asia Pacific adventure tourism market revenue estimates and forecast, by traveler type, 2018 - 2030 (USD Billion)
Table 85 Asia Pacific adventure tourism market revenue estimates and forecast, by booking mode, 2018 - 2030 (USD Billion)
Table 86 Asia Pacific adventure tourism market revenue estimates and forecast, by age group, 2018 - 2030 (USD Billion)
Table 87 China macro-economic outlay
Table 88 China adventure tourism market estimates and forecast, 2018 - 2030 (USD Billion)
Table 89 China adventure tourism market revenue estimates and forecast, by activity type, 2018 - 2030 (USD Billion)
Table 90 China adventure tourism market revenue estimates and forecast, by traveler type, 2018 - 2030 (USD Billion)
Table 91 China adventure tourism market revenue estimates and forecast, by booking mode, 2018 - 2030 (USD Billion)
Table 92 China adventure tourism market revenue estimates and forecast, by age group, 2018 - 2030 (USD Billion)
Table 93 India macro-economic outlay
Table 94 India adventure tourism market estimates and forecast, 2018 - 2030 (USD Billion)
Table 95 India adventure tourism market revenue estimates and forecast, by activity type, 2018 - 2030 (USD Billion)
Table 96 India adventure tourism market revenue estimates and forecast, by traveler type, 2018 - 2030 (USD Billion)
Table 97 India adventure tourism market revenue estimates and forecast, by booking mode, 2018 - 2030 (USD Billion)
Table 98 India adventure tourism market revenue estimates and forecast, by age group, 2018 - 2030 (USD Billion)
Table 99 Japan macro-economic outlay
Table 100 Japan adventure tourism market estimates and forecast, 2018 - 2030 (USD Billion)
Table 101 Japan adventure tourism market revenue estimates and forecast, by activity type, 2018 - 2030 (USD Billion)
Table 102 Japan adventure tourism market revenue estimates and forecast, by traveler type, 2018 - 2030 (USD Billion)
Table 103 Japan adventure tourism market revenue estimates and forecast, by booking mode, 2018 - 2030 (USD Billion)
Table 104 Japan adventure tourism market revenue estimates and forecast, by age group, 2018 - 2030 (USD Billion)
Table 105 Australia macro-economic outlay
Table 106 Australia adventure tourism market estimates and forecast, 2018 - 2030 (USD Billion)
Table 107 Australia adventure tourism market revenue estimates and forecast, by activity type, 2018 - 2030 (USD Billion)
Table 108 Australia adventure tourism market revenue estimates and forecast, by traveler type, 2018 - 2030 (USD Billion)
Table 109 Australia adventure tourism market revenue estimates and forecast, by booking mode, 2018 - 2030 (USD Billion)
Table 110 Australia adventure tourism market revenue estimates and forecast, by age group, 2018 - 2030 (USD Billion)
Table 111 South Korea macro-economic outlay
Table 112 South Korea adventure tourism market estimates and forecast, 2018 - 2030 (USD Billion)
Table 113 South Korea adventure tourism market revenue estimates and forecast, by activity type, 2018 - 2030 (USD Billion)
Table 114 South Korea adventure tourism market revenue estimates and forecast, by traveler type, 2018 - 2030 (USD Billion)
Table 115 South Korea adventure tourism market revenue estimates and forecast, by booking mode, 2018 - 2030 (USD Billion)
Table 116 South Korea adventure tourism market revenue estimates and forecast, by age group, 2018 - 2030 (USD Billion)
Table 117 Central & South America adventure tourism market estimates and forecast, 2018 - 2030 (USD Billion)
Table 118 Central & South America adventure tourism market revenue estimates and forecast, by activity type, 2018 - 2030 (USD Billion)
Table 119 Central & South America adventure tourism market revenue estimates and forecast, by traveler type, 2018 - 2030 (USD Billion)
Table 120 Central & South America adventure tourism market revenue estimates and forecast, by booking mode, 2018 - 2030 (USD Billion)
Table 121 Central & South America adventure tourism market revenue estimates and forecast, by age group, 2018 - 2030 (USD Billion)
Table 122 Brazil macro-economic outlay
Table 123 Brazil adventure tourism market estimates and forecast, 2018 - 2030 (USD Billion)
Table 124 Brazil adventure tourism market revenue estimates and forecast, by activity type, 2018 - 2030 (USD Billion)
Table 125 Brazil adventure tourism market revenue estimates and forecast, by traveler type, 2018 - 2030 (USD Billion)
Table 126 Brazil adventure tourism market revenue estimates and forecast, by booking mode, 2018 - 2030 (USD Billion)
Table 127 Brazil adventure tourism market revenue estimates and forecast, by age group, 2018 - 2030 (USD Billion)
Table 128 Middle East & Africa adventure tourism market estimates and forecast, 2018 - 2030 (USD Billion)
Table 129 Middle East & Africa adventure tourism market revenue estimates and forecast, by activity type, 2018 - 2030 (USD Billion)
Table 130 Middle East & Africa adventure tourism market revenue estimates and forecast, by traveler type, 2018 - 2030 (USD Billion)
Table 131 Middle East & Africa adventure tourism market revenue estimates and forecast, by booking mode, 2018 - 2030 (USD Billion)
Table 132 Middle East & Africa adventure tourism market revenue estimates and forecast, by age group, 2018 - 2030 (USD Billion)
Table 133 South Africa macro-economic outlay
Table 134 South Africa adventure tourism market estimates and forecast, 2018 - 2030 (USD Billion)
Table 135 South Africa adventure tourism market revenue estimates and forecast, by activity type, 2018 - 2030 (USD Billion)
Table 136 South Africa adventure tourism market revenue estimates and forecast, by traveler type, 2018 - 2030 (USD Billion)
Table 137 South Africa adventure tourism market revenue estimates and forecast, by booking mode, 2018 - 2030 (USD Billion)
Table 138 South Africa adventure tourism market revenue estimates and forecast, by age group, 2018 - 2030 (USD Billion)
Table 139 Recent developments & impact analysis, by key market participants
Table 140 Company market share, 2024 (%)
Table 141 Company heat map analysis, 2024
Table 142 Companies implementing key strategies

List of Figures

Fig. 1 Adventure tourism market segmentation
Fig. 2 Information procurement
Fig. 3 Primary research pattern
Fig. 4 Primary research approaches
Fig. 5 Primary research process
Fig. 6 Market snapshot
Fig. 7 Segment snapshot
Fig. 8 Regional snapshot
Fig. 9 Competitive landscape Snapshot
Fig. 10 Parent industry and adventure tourism market size, 2024 (USD Billion)
Fig. 11 Adventure tourism market: Value chain analysis
Fig. 12 Adventure tourism market: Dynamics
Fig. 13 Adventure tourism market: Porter's five forces analysis
Fig. 14 Adventure tourism market, by activity type: Key takeaways
Fig. 15 Adventure tourism market: Activity type movement analysis, 2024 & 2030 (%)
Fig. 16 Hard adventure tourism market estimates and forecast, 2018 - 2030 (USD Billion)
Fig. 17 Soft adventure tourism market estimates and forecast, 2018 - 2030 (USD Billion)
Fig. 18 Adventure tourism market estimates and forecast, by other activity type, 2018 - 2030 (USD Billion)
Fig. 19 Adventure tourism market, by traveler type: Key takeaways
Fig. 20 Adventure tourism market: Traveler type movement analysis, 2024 & 2030 (%)
Fig. 21 Adventure tourism market estimates & forecast, for solo, 2018 - 2030 (USD Billion)
Fig. 22 Adventure tourism market estimates & forecast, for couples, 2018 - 2030 (USD Billion)
Fig. 23 Adventure tourism market estimates & forecast, for family, 2018 - 2030 (USD Billion)
Fig. 24 Adventure tourism market estimates & forecast, for group, 2018 - 2030 (USD Billion)
Fig. 25 Adventure tourism market, by booking mode: Key takeaways
Fig. 26 Adventure tourism market: Booking mode movement analysis, 2024 & 2030 (%)
Fig. 27 Adventure tourism market estimates & forecasts, through direct sales, 2018 - 2030, (USD Billion)
Fig. 28 Adventure tourism market estimates & forecasts, through travel agent, 2018 - 2030, (USD Billion)
Fig. 29 Adventure tourism market estimates & forecasts, through marketplace booking, 2018 - 2030, (USD Billion)
Fig. 30 Adventure tourism market, by age group: Key takeaways
Fig. 31 Adventure tourism market: Age group movement analysis, 2024 & 2030 (%)
Fig. 32 Adventure tourism market estimates & forecast, for below 25 years & above, 2018 - 2030 (USD Billion)
Fig. 33 Adventure tourism market estimates & forecast, for 25 - 40 years, 2018 - 2030 (USD Billion)
Fig. 34 Adventure tourism market estimates & forecast, for 41 - 50 years, 2018 - 2030 (USD Billion)
Fig. 35 Adventure tourism market estimates & forecast, for 51 - 60 years, 2018 - 2030 (USD Billion)
Fig. 36 Adventure tourism market estimates & forecast, for 61 - 70 years, 2018 - 2030 (USD Billion)
Fig. 37 Adventure tourism market estimates & forecast, for 71 years & above, 2018 - 2030 (USD Billion)
Fig. 38 Adventure tourism market: Regional outlook, 2024 & 2030, (USD Billion)
Fig. 39 Regional marketplace: Key takeaways
Fig. 40 North America adventure tourism market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 41 U.S. adventure tourism market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 42 Canada adventure tourism market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 43 Mexico adventure tourism market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 44 Europe adventure tourism market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 45 UK adventure tourism market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 46 Germany adventure tourism market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 47 France adventure tourism market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 48 Italy adventure tourism market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 49 Spain adventure tourism market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 50 Asia Pacific adventure tourism market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 51 China adventure tourism market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 52 Japan adventure tourism market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 53 India adventure tourism market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 54 Australia adventure tourism market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 55 South Korea adventure tourism market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 56 Central & South America adventure tourism market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 57 Brazil adventure tourism market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 58 Middle East & Africa adventure tourism market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 59 South Africa adventure tourism market estimates & forecast, 2018 - 2030 (USD Billion)
Fig. 60 Key company categorization
Fig. 61 Company market share analysis, 2024
Fig. 62 Strategic framework of adventure tourism market

Product Code: GVR-4-68039-954-8

Adventure Tourism Market Growth & Trends:

The global adventure tourism market size is estimated to reach USD 1,009.63 billion by 2030, according to a new report by Grand View Research, Inc. The market is expected to expand at a CAGR of 16.8% from 2025 to 2030. Due to declining travel-related costs, growing incomes, and a wider variety of possible tourist activities, the global adventure tourism business has experienced rapid expansion, with associated expenditure and visitor numbers rising dramatically in recent years. Adventure tourism covers domestic and international travel that includes a range of adventurous activities including rafting, trekking, cycling, and caving, among others, as well as exposure to the outdoors and different cultures. Adventure tourism is increasingly growing more and gaining more popularity than traditional mass tourism all over the world due to its versatility, capacity to assist economies, and promotion of sustainable practices.

The growing need for an authentic and personalized travel experience, which is being driven by quick urbanization, rising disposable incomes, the influence of social media, and affordable airline tickets, are the key factors driving market expansion. Additionally, travel companies are introducing speedy, user-friendly mobile websites that are accessible on smartphones. The demand for adventure tourism is rising globally as a result of major industry participants collaborating with marketing companies to attract high-value clientele through online marketing. Government agencies in several countries are also promoting adventure tourism since it creates employment opportunities and benefits local development. This is further expected to drive market growth in near future. However, constantly evolving demographics, adverse weather conditions, and geopolitical tensions resulting in limited air traffic are expected to hinder the market growth.

The COVID-19 epidemic has had a significant global impact on the adventure travel and tourism industry. The extensive containment and mitigation measures taken to stop the virus's spread had a significant negative impact on travel and tourism. There is still a considerable risk of rapid changes to air travel, visa, and quarantine rules, as well as long-lasting confidence implications, especially among older and more wealthy visitors. This is true even though governments are increasingly moving toward a graduated relaxing of constraints. According to the World Tourism Barometer data, international visitor arrivals declined by 65% in the first half of the year.

The worldwide adventure tourism business is anticipated to become one of the fastest expanding tourist sectors, demonstrating profitable growth all over the world, during the course of the projection period. Given that many people prioritized their health and outdoor activities like cycling, walking, trekking and swimming during and after the lockdown, adventure tourism has been identified as a potential area for growth in the domestic market. The soft adventure tourism segment held the largest revenue share of around 65.0% in 2021. The growth of the segment is driven on account of rise in the adoption of soft adventure activities such as trekking, hiking, camping, and cycling among others. The older age group has become one of the main age groups choosing soft adventure travel. Additionally, a large variety of soft adventure activities within different cities of countries and the presence of attractive landscape is expected to have a profound impact on soft adventure tourism.

Based on group, the couples segment dominated the market and captured the largest revenue share of over 40.0% in 2021. The segment is expected to show prominent growth in near future. The growth is mainly driven due to increased disposable income and a growing desire for cultural and outdoor activities. Couple vacations have increased over the past century as a result of expanding international travel accessibility and the creation of package holidays targeted at couples. The expansion of this market segment is attributed to the fact that people in this age group are financially stable and have the enthusiasm to partake in a variety of adventurous activities and experiences.

In 2021, the direct booking mode segment accounted for around 65.0% share in 2021. Due to the customized experience and ease, an increasing number of adventure visitors and travelers are choosing to book their tours and packages directly through these channels thereby driving the segment's development. Additionally, significant actions taken by market participants, including online campaigns and social media advertising, are anticipated to draw potential clients and encourage them to book their tour packages through direct booking channels. The 51-60 age group segment dominated the market and captured revenue share of over 25.0% in 2021. The progressive rise in the number of adventure travelers from this age range is the key factor fueling segment's growth. Due to consumer demand for soft adventures and readiness to spend money on travel and tourism, the sector is also projected to grow in the near future. Furthermore, the industry is anticipated to benefit from social media's ability to inspire tourists to visit a variety of locations and travel more frequently.

Europe accounted for the highest market share in 2021, due to a strengthening economic climate in the area, growing income levels regionally, and government programs to promote travel and tourism. Annually, 100 million travels are recorded in Europe, according to the CBI Ministry of Foreign Affairs. Since, Europeans like the feeling of discovering new places, adventure tourism is in high demand.

In Asia Pacific, the market is expected to witness a CAGR of 16.4% during the forecast period, driven by increasing awareness of adventure tourism across tourists, rise in the number of government initiatives to for private and public relationships to promote tourism, and key initiatives taken by regional market players. Numerous domestic and international adventure travelers are driven to adventurous places present in the region due to a variety of leisure and adventure activities. An increase in social media networking and growing acceptance of travel blogging and videography is further expected to pique the traveler's interest in the regional market.

Adventure Tourism Market Report Highlights:

The soft adventure tourism accounted for a market share of around 65% in 2024. The market is characterized by activities that offer a blend of adventure and comfort, making it accessible to a broader range of travelers, including families and those seeking less physically demanding experiences.
The demand for adventure tourism among couples accounted for a share of over 41% in 2024. Adventure travel offers the opportunity for couples to escape daily routines and immerse in new environments, fostering connection and collaboration as they tackle challenges and explore the outdoors.
Age group between 51 to 60 years accounted for a share of around 26% in 2024. This age group is drawn to adventure tourism as they seek opportunities for physical activity, personal growth, and connection with nature, often opting for softer adventure options like hiking, cycling, and cultural immersions that align with interests and physical capabilities.
Direct booking mode accounted for a market share of over 63% in 2024. Travelers often prefer direct bookings for greater control over their itineraries, avoiding additional fees associated with third-party platforms.
The adventure tourism market in Europe accounted for a revenue share of around 37% of global revenue in 2024. The growth of the adventure tourism market in Europe is positively impacted by the region's diverse landscapes, rich cultural heritage, and increasing demand for experiential travel.

Chapter 1. Methodology and Scope

1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Materials & Third-Party Perspectives
- 1.3.4. Primary Research
1.4. Information Analysis
- 1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing

Chapter 2. Executive Summary

2.1. Market Snapshot
2.2. Activity Type Outlook
2.3. Traveler Type Outlook
2.4. Booking Outlook
2.5. Age Group Outlook
2.6. Regional Outlook
2.7. Competitive Landscape Snapshot

Chapter 3. Adventure Tourism Market Variables and Trends

3.1. Market Lineage Outlook
3.2. Industry Value Chain Analysis
- 3.2.1. Technology Trends
- 3.2.2. Booking Mode Analysis
3.3. Market Dynamics
- 3.3.1. Market Driver Analysis
- 3.3.2. Market Restraint Analysis
- 3.3.3. Market Opportunities
- 3.3.4. Market Challenges
3.4. Industry Analysis Tools
- 3.4.1. Porter's Five Forces Analysis
3.5. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis

4.1. Demographic Analysis
4.2. Consumer Trends & Preferences
4.3. Factors Affecting Buying Decisions
4.4. Consumer Product Adoption
4.5. Observations & Recommendations

Chapter 5. Adventure Tourism Market: Activity Type Estimates & Trend Analysis

5.1. Adventure Tourism Market, By Activity Type: Key Takeaways
5.2. Activity Type Movement Analysis & Market Share, 2024 & 2030
5.3. Market Estimates & Forecasts, by Activity Type, 2018 - 2030 (USD Billion)
- 5.3.1. Hard
  - 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 5.3.2. Soft
  - 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 5.3.3. Others
  - 5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 6. Adventure Tourism Market: Traveler Type Estimates & Trend Analysis

6.1. Adventure Tourism Market, By Traveler Type: Key Takeaways
6.2. Traveler Type Movement Analysis & Market Share, 2024 & 2030
6.3. Market Estimates & Forecasts, by Traveler Type, 2018 - 2030 (USD Billion)
- 6.3.1. Solo
  - 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 6.3.2. Couples
  - 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 6.3.3. Family
  - 6.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 6.3.4. Group
  - 6.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 7. Adventure Tourism Market: Booking Mode Estimates & Trend Analysis

7.1. Adventure Tourism Market, By Booking Mode: Key Takeaways
7.2. Booking Mode Movement Analysis & Market Share, 2024 & 2030
7.3. Market Estimates & Forecasts, by Booking Mode, 2018 - 2030 (USD Billion)
- 7.3.1. Direct
  - 7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 7.3.2. Travel Agent
  - 7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 7.3.3. Marketplace Booking
  - 7.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 8. Adventure Tourism Market: Age Group Estimates & Trend Analysis

8.1. Adventure Tourism Market, By Age Group: Key Takeaways
8.2. Age Group Movement Analysis & Market Share, 2024 & 2030
8.3. Market Estimates & Forecasts, by Age Group, 2018 - 2030 (USD Billion)
- 8.3.1. Below 25 Years
  - 8.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 8.3.2. 25 - 40 Years
  - 8.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 8.3.3. 41 - 50 Years
  - 8.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 8.3.4. 51 - 60 Years
  - 8.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 8.3.5. 61 - 70 Years
  - 8.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 8.3.6. 71 Years & Above
  - 8.3.6.1. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 9. Adventure Tourism Market: Regional Estimates & Trend Analysis

9.1. Adventure Tourism Market: Regional Outlook
9.2. Regional Marketplaces: Key Takeaways
9.3. Market Estimates & Forecasts, by region, 2018 - 2030 (USD Billion)
- 9.3.1. North America
  - 9.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  - 9.3.1.2. U.S.
    - 9.3.1.2.1. Key country dynamics
    - 9.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  - 9.3.1.3. Canada
    - 9.3.1.3.1. Key country dynamics
    - 9.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  - 9.3.1.4. Mexico
    - 9.3.1.4.1. Key country dynamics
    - 9.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 9.3.2. Europe
  - 9.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  - 9.3.2.2. U.K.
    - 9.3.2.2.1. Key country dynamics
    - 9.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  - 9.3.2.3. Germany
    - 9.3.2.3.1. Key country dynamics
    - 9.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  - 9.3.2.4. France
    - 9.3.2.4.1. Key country dynamics
    - 9.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  - 9.3.2.5. Italy
    - 9.3.2.5.1. Key country dynamics
    - 9.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  - 9.3.2.6. Spain
    - 9.3.2.6.1. Key country dynamics
    - 9.3.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 9.3.3. Asia Pacific
  - 9.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  - 9.3.3.2. China
    - 9.3.3.2.1. Key country dynamics
    - 9.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  - 9.3.3.3. Japan
    - 9.3.3.3.1. Key country dynamics
    - 9.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  - 9.3.3.4. India
    - 9.3.3.4.1. Key country dynamics
    - 9.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  - 9.3.3.5. Australia
    - 9.3.3.5.1. Key country dynamics
    - 9.3.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  - 9.3.3.6. South Korea
    - 9.3.3.6.1. Key country dynamics
    - 9.3.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 9.3.4. Central & South America
  - 9.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  - 9.3.4.2. Brazil
    - 9.3.4.2.1. Key country dynamics
    - 9.3.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
- 9.3.5. Middle East & Africa
  - 9.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  - 9.3.5.2. South Africa
    - 9.3.5.2.1. Key country dynamics
    - 9.3.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 10. Adventure Tourism Market: Competitive Analysis

10.1. Recent Developments & Impact Analysis, by Key Market Participants
10.2. Company Categorization
10.3. Participant's Overview
10.4. Financial Performance
10.5. Product Benchmarking
10.6. Company Market Share Analysis, 2024 (%)
10.7. Company Heat Map Analysis, 2024
10.8. Strategy Mapping
10.9. Company Profiles
- 10.9.1. Austin Adventures, Inc.
  - 10.9.1.1. Company Overview
  - 10.9.1.2. Financial Performance
  - 10.9.1.3. Product Portfolios
  - 10.9.1.4. Strategic Initiatives
- 10.9.2. Butterfield & Robinson Inc.
  - 10.9.2.1. Company Overview
  - 10.9.2.2. Financial Performance
  - 10.9.2.3. Product Portfolios
  - 10.9.2.4. Strategic Initiatives
- 10.9.3. G Adventures
  - 10.9.3.1. Company Overview
  - 10.9.3.2. Financial Performance
  - 10.9.3.3. Product Portfolios
  - 10.9.3.4. Strategic Initiatives
- 10.9.4. Geographic Expeditions Inc.
  - 10.9.4.1. Company Overview
  - 10.9.4.2. Financial Performance
  - 10.9.4.3. Product Portfolios
  - 10.9.4.4. Strategic Initiatives
- 10.9.5. Intrepid Group, Ltd.
  - 10.9.5.1. Company Overview
  - 10.9.5.2. Financial Performance
  - 10.9.5.3. Product Portfolios
  - 10.9.5.4. Strategic Initiatives
- 10.9.6. Mountain Travel Sobek
  - 10.9.6.1. Company Overview
  - 10.9.6.2. Financial Performance
  - 10.9.6.3. Product Portfolios
  - 10.9.6.4. Strategic Initiatives
- 10.9.7. Discovery Nomads
  - 10.9.7.1. Company Overview
  - 10.9.7.2. Financial Performance
  - 10.9.7.3. Product Portfolios
  - 10.9.7.4. Strategic Initiatives
- 10.9.8. Row Adventures
  - 10.9.8.1. Company Overview
  - 10.9.8.2. Financial Performance
  - 10.9.8.3. Product Portfolios
  - 10.9.8.4. Strategic Initiatives
- 10.9.9. TUI Group
  - 10.9.9.1. Company Overview
  - 10.9.9.2. Financial Performance
  - 10.9.9.3. Product Portfolios
  - 10.9.9.4. Strategic Initiatives
- 10.9.10. Cox & Kings Ltd.
  - 10.9.10.1. Company Overview
  - 10.9.10.2. Financial Performance
  - 10.9.10.3. Product Portfolios
  - 10.9.10.4. Strategic Initiatives

アドベンチャーツーリズムの市場規模、シェア、動向分析レポート：アクティビティタイプ別、旅行者タイプ別、予約モード別、年齢層別、地域別、セグメント別予測、2025年～2030年

Adventure Tourism Market Size, Share & Trends Analysis Report By Activity Type, By Traveler Type, By Booking Mode, By Age Group, By Region, And Segment Forecasts, 2025 - 2030

アドベンチャーツーリズム市場の成長と動向

アドベンチャーツーリズム市場レポートハイライト

目次

第1章調査手法と範囲

第2章エグゼクティブサマリー

第3章アドベンチャーツーリズム市場の変数と動向

第4章消費者行動分析

第5章アドベンチャーツーリズム市場：アクティビティタイプ別、推定・動向分析

第6章アドベンチャーツーリズム市場：旅行者タイプ別、推定・動向分析

第7章アドベンチャーツーリズム市場：予約モード別、推定・動向分析

第8章アドベンチャーツーリズム市場：年齢層別、推定・動向分析

第9章アドベンチャーツーリズム市場：地域別、推定・動向分析

第10章アドベンチャーツーリズム市場：競合分析

List of Tables

List of Figures

Adventure Tourism Market Growth & Trends:

Adventure Tourism Market Report Highlights:

Table of Contents

Chapter 1. Methodology and Scope

Chapter 2. Executive Summary

Chapter 3. Adventure Tourism Market Variables and Trends

Chapter 4. Consumer Behavior Analysis

Chapter 5. Adventure Tourism Market: Activity Type Estimates & Trend Analysis

Chapter 6. Adventure Tourism Market: Traveler Type Estimates & Trend Analysis

Chapter 7. Adventure Tourism Market: Booking Mode Estimates & Trend Analysis

Chapter 8. Adventure Tourism Market: Age Group Estimates & Trend Analysis

Chapter 9. Adventure Tourism Market: Regional Estimates & Trend Analysis

Chapter 10. Adventure Tourism Market: Competitive Analysis

アドベンチャーツーリズムの市場規模、シェア、動向分析レポート：アクティビティタイプ別、旅行者タイプ別、予約モード別、年齢層別、地域別、セグメント別予測、2025年～2030年

Adventure Tourism Market Size, Share & Trends Analysis Report By Activity Type, By Traveler Type, By Booking Mode, By Age Group, By Region, And Segment Forecasts, 2025 - 2030

アドベンチャーツーリズム市場の成長と動向

アドベンチャーツーリズム市場レポートハイライト

目次

第1章 調査手法と範囲

第2章 エグゼクティブサマリー

第3章 アドベンチャーツーリズム市場の変数と動向

第4章 消費者行動分析

第5章 アドベンチャーツーリズム市場： アクティビティタイプ別、推定・動向分析

第6章 アドベンチャーツーリズム市場： 旅行者タイプ別、推定・動向分析

第7章 アドベンチャーツーリズム市場： 予約モード別、推定・動向分析

第8章 アドベンチャーツーリズム市場：年齢層別、推定・動向分析

第9章 アドベンチャーツーリズム市場：地域別、推定・動向分析

第10章 アドベンチャーツーリズム市場：競合分析

List of Tables

List of Figures

Adventure Tourism Market Growth & Trends:

Adventure Tourism Market Report Highlights:

Table of Contents

Chapter 1. Methodology and Scope

Chapter 2. Executive Summary

Chapter 3. Adventure Tourism Market Variables and Trends

Chapter 4. Consumer Behavior Analysis

Chapter 5. Adventure Tourism Market: Activity Type Estimates & Trend Analysis

Chapter 6. Adventure Tourism Market: Traveler Type Estimates & Trend Analysis

Chapter 7. Adventure Tourism Market: Booking Mode Estimates & Trend Analysis

Chapter 8. Adventure Tourism Market: Age Group Estimates & Trend Analysis

Chapter 9. Adventure Tourism Market: Regional Estimates & Trend Analysis

Chapter 10. Adventure Tourism Market: Competitive Analysis

第1章調査手法と範囲

第2章エグゼクティブサマリー

第3章アドベンチャーツーリズム市場の変数と動向

第4章消費者行動分析

第5章アドベンチャーツーリズム市場：アクティビティタイプ別、推定・動向分析

第6章アドベンチャーツーリズム市場：旅行者タイプ別、推定・動向分析

第7章アドベンチャーツーリズム市場：予約モード別、推定・動向分析

第8章アドベンチャーツーリズム市場：年齢層別、推定・動向分析

第9章アドベンチャーツーリズム市場：地域別、推定・動向分析

第10章アドベンチャーツーリズム市場：競合分析