アイブロウメイクアップ製品の市場規模、シェア、動向分析レポート：製品別、ジェンダー別、年齢層別、流通チャネル別、地域別、セグメント予測、2024年～2030年

アイブロウメイクアップ製品市場の成長と動向：

Grand View Research, Inc.の新しいレポートによると、世界のアイブロウメイクアップ製品市場規模は2030年までに5億3,917万米ドルに達し、2024年から2030年までのCAGRは8.5％で成長すると予測されています。

従来、眉毛は美容ルーチンの中で二次的な焦点であったが、眉毛の形を整え、顔の特徴を明確にする能力によって、眉毛は一躍脚光を浴びるようになった。この変化は、ペンシル、ジェル、ポマード、さらには家庭用ラミネートキットなど、さまざまな眉毛製品の開発につながった。各ブランドは、消費者の多様なニーズを満たすために絶えず革新を続け、ナチュラルで繊細なものから、大胆でドラマチックなものまで、さまざまな眉スタイルに対応する製品を提供しています。

眉メイクの最も顕著な動向の中に、1920年代を彷彿とさせる、ペンシルのように細くアーチの高い眉を特徴とする「ドール眉」の復活があります。このトレンドはファッションのランウェイで復活し、ヴィンテージ風の人形のような外見を求める消費者の間で人気を集めています。一方、「石けん眉」は、より自然で豊かな眉を好む人たちの間で人気となっています。この動向は、グリセリンベースの石鹸を使って眉毛の形を整え、眉毛を固定することで、ふんわりとしたリフトアップ効果を生み出し、TikTokなどのソーシャルメディア・プラットフォームで広く注目を集めています。

クリーンビューティームーブメントは眉メイク市場にも影響を与え、消費者は有害な化学物質を含まない製品を求めるようになっています。Kosasのようなブランドは、クリーンで無害なアイブロウ製品を提供することで、この需要を活用しています。よりクリーンな処方へのシフトは、単なる一過性のトレンドではなく、持続可能で環境に優しい美容法に対する消費者の意識と嗜好の広範な反映です。その結果、市場にはこうした価値観に沿った製品が流入し、意識の高い消費者層の増加にアピールしています。

アイブロウ・ラミネーションは、もう一つの重要な動向として浮上し、毎日のお手入れなしで人気の「石鹸眉」を実現する半永久的なソリューションを提供しています。この治療は、眉毛をまっすぐにして、よりしなやかにし、スタイリングしやすくします。美容消費者が利便性と長持ちする仕上がりを求め続ける中、眉ラミネーションは人気のオプションとなり、眉カテゴリーで利用可能なサービスや製品の幅をさらに広げています。この動向は、眉毛市場がますます洗練されてきていることを浮き彫りにしており、消費者は自分の好みの見た目を実現するために専門的な治療に投資することを厭わないです。

男性のグルーミングとメイクアップの台頭も市場成長に寄与しています。美容業界における伝統的なジェンダー規範を打ち破り、グルーミングの一環としてアイブロウ製品を取り入れる男性が増加しています。各ブランドはこの動向に対応し、男性向けに特別にデザインされた製品を発売しています。男性のメイクアップに対するスティグマが減少し続ける中、アイブロウ・メイクアップ市場はさらに拡大し、より多様で包括的な聴衆に対応するようになると思われます。

アイブロウメイクアップ製品市場レポート・ハイライト

• 製品別では、アイブロウペンシルが2023年の市場で大きなシェアを占めています。正確な眉毛の形成とまばらな領域の充填のために、アイブロウペンシルは必携のアクセサリーです。眉の輪郭を描くときに正確さを求める人に最適で、特定の穴や傷、隙間を埋めるのに特に役立ちます。
• 男女別では、女性ユーザーが売上の大半を占めています。女性は顔の特徴を強調し、目を引き伸ばし、整った外見を作るために眉メイクをします。メイクの有無にかかわらず、整った眉は、より整った、若々しく、バランスの取れた印象を与え、外見を劇的に向上させる可能性があります。
• 年齢層別では、2024年から2030年の予測期間を通じて、20～30歳の若年層の需要が急増すると予想されます。これは、ふわふわ眉や自然で気ままな眉といったファッション動向への傾倒が高まっていることに起因しています。この世代は、厳しい手入れを必要とせず、自然な特徴を強調する楽でシックなスタイルを優先します。
• 流通チャネル別では、ハイパーマーケットとスーパーマーケットを通じたアイブロウメイクアップ製品の販売が、2023年の市場シェアの大半を占めています。これらの店舗には、特殊な化粧品とアイブロウ・メーキャップのような生活必需品の両方を求める幅広い買い物客が集まる。
• 地域別では、アジア太平洋地域のアイブロウメイクアップ製品市場は2024年から2030年にかけて急成長が見込まれます。同地域の可処分所得の増加や高級・低価格化粧品への関心が需要を牽引しています。アジア太平洋地域のアイブロウ化粧品市場は、若年層による支出の増加や、文化遺産に対する顧客の評価と再発見によって大きく発展すると予想されます。

目次

第1章 調査手法と範囲

第2章 エグゼクティブサマリー

第3章 アイブロウメイクアップ製品市場の変数と動向

• 市場系統の見通し
• 業界バリューチェーン分析
  • 小売/販売チャネル分析
• 市場力学
  • 市場 促進要因分析
  • 市場抑制要因分析
  • 市場機会
  • 市場の課題
• 業界分析ツール
  • ポーターのファイブフォース分析
• 市場参入戦略

第4章 消費者行動分析

• 人口統計分析
• 消費者の動向と嗜好
• 購入決定に影響を与える要因
• 消費者製品の採用
• 主な調査結果と観察

第5章 アイブロウメイクアップ製品市場：製品の推定・動向分析

• アイブロウメイクアップ製品市場、製品別：主なポイント
• 製品変動分析と市場シェア、2023年と2030年
• 製品別市場推計・予測、2018年-2030年

第6章 アイブロウメイクアップ製品市場：ジェンダーの推定・動向分析

• ジェンダー別アイブロウメイクアップ製品市場：主なポイント
• ジェンダー変動分析と市場シェア、2023年と2030年
• ジェンダー別市場推計・予測、2018年-2030年

第7章 アイブロウメイクアップ製品市場：年齢層の推定・動向分析

• 年齢層別アイブロウメイクアップ製品市場：主なポイント
• 年齢層変動分析と市場シェア、2023年と2030年
• 年齢別市場推計・予測、2018年-2030年

第8章 アイブロウメイクアップ製品市場：流通チャネルの推定・動向分析

• アイブロウメイクアップ製品市場、流通チャネル別：主なポイント
• 流通チャネル変動分析と市場シェア、2023年と2030年
• 流通チャネル別市場推計・予測、2018年-2030年

第9章 アイブロウメイクアップ製品市場：地域の推定・動向分析

• アイブロウメイクアップ製品市場：地域別展望
• 地域マーケットプレイス：重要なポイント
• 地域別市場推計・予測、2018年-2030年
  • 北米
  • 欧州
  • アジア太平洋
  • 中南米
  • 中東・アフリカ

第10章 アイブロウメイクアップ製品市場：競合分析

• 主要市場参入企業による最近の動向と影響分析
• 企業分類
• 参入企業の概要
• 財務実績
• 製品ベンチマーク
• 企業市場シェア分析、2023年（％）
• 企業ヒートマップ分析、2023年
• 戦略マッピング
• 企業プロファイル
  • Ulta Beauty, Inc.
  • Anastasia Beverly Hills
  • LVMH Moet Hennessy Louis Vuitton
  • Puig
  • The Estee Lauder Companies
  • Seed Beauty
  • Coty Inc.
  • elf Beauty, Inc.
  • Cosnova Beauty
  • Florence Beauty, LLC

List of Tables

• Table 1 Eyebrow makeup product market: Key market driver analysis
• Table 2 Eyebrow makeup product market: Key market restraint analysis
• Table 3 Eyebrow makeup product market estimates & forecast, 2018 - 2030 by product (USD Million)
• Table 4 Eyebrow pencil market estimates & forecast, 2018 - 2030 (USD Million)
• Table 5 Eyebrow gel market estimates & forecast, 2018 - 2030 (USD Million)
• Table 6 Eyebrow powder market estimates & forecast, 2018 - 2030 (USD Million)
• Table 7 Eyebrow pomade market estimates & forecast, 2018 - 2030 (USD Million)
• Table 8 Eyebrow wax market estimates & forecast, 2018 - 2030 (USD Million)
• Table 9 Eyebrow makeup product market estimates & forecast, by gender, 2018 - 2030 (USD Million)
• Table 10 Eyebrow makeup product market estimates & forecasts, for men, 2018 - 2030 (USD Million)
• Table 11 Eyebrow makeup product market estimates & forecasts, for women, 2018 - 2030 (USD Million)
• Table 12 Eyebrow makeup product market estimates & forecast, by age group, 2018 - 2030 (USD Million)
• Table 13 Teenagers (13 - 19 years) eyebrow makeup product market estimates & forecast, 2018 - 2030 (USD Million)
• Table 14 Young adults (20 - 30 years) eyebrow makeup product market estimates & forecast, 2018 - 2030 (USD Million)
• Table 15 Adults (31 - 50 years) eyebrow makeup product market estimates & forecast, 2018 - 2030 (USD Million)
• Table 16 Mature adults (51 years & above) eyebrow makeup product market estimates & forecast, 2018 - 2030 (USD Million)
• Table 17 Eyebrow makeup product market estimates & forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 18 Eyebrow makeup product market estimates & forecasts, through hypermarkets & supermarkets, 2018 - 2030 (USD Million)
• Table 19 Eyebrow makeup product market estimates & forecasts, through specialty stores, 2018 - 2030 (USD Million)
• Table 20 Eyebrow makeup product market estimates & forecasts, through pharmacies & drugstores, 2018 - 2030 (USD Million)
• Table 21 Eyebrow makeup product market estimates & forecasts, through online channel, 2018 - 2030 (USD Million)
• Table 22 Eyebrow makeup product market estimates & forecasts, through other channels, 2018 - 2030 (USD Million)
• Table 23 Eyebrow makeup product market estimates & forecast, 2018 - 2030 by region (USD Million)
• Table 24 North America eyebrow makeup product market estimates and forecast, 2018 - 2030 (USD Million)
• Table 25 North America eyebrow makeup product market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 26 North America eyebrow makeup product market revenue estimates and forecast, by gender, 2018 - 2030 (USD Million)
• Table 27 North America eyebrow makeup product market revenue estimates and forecast, by age group, 2018 - 2030 (USD Million)
• Table 28 North America eyebrow makeup product market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 29 U.S. macro-economic outlay
• Table 30 U.S. eyebrow makeup product market estimates and forecast, 2018 - 2030 (USD Million)
• Table 31 U.S. eyebrow makeup product market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 32 U.S. eyebrow makeup product market revenue estimates and forecast, by gender, 2018 - 2030 (USD Million)
• Table 33 U.S. eyebrow makeup product market revenue estimates and forecast, by age group, 2018 - 2030 (USD Million)
• Table 34 U.S. eyebrow makeup product market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 35 Canada macro-economic outlay
• Table 36 Canada eyebrow makeup product market estimates and forecast, 2018 - 2030 (USD Million)
• Table 37 Canada eyebrow makeup product market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 38 Canada eyebrow makeup product market revenue estimates and forecast, by gender, 2018 - 2030 (USD Million)
• Table 39 Canada eyebrow makeup product market revenue estimates and forecast, by age group, 2018 - 2030 (USD Million)
• Table 40 Canada eyebrow makeup product market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 41 Mexico macro-economic outlay
• Table 42 Mexico eyebrow makeup product market estimates and forecast, 2018 - 2030 (USD Million)
• Table 43 Mexico eyebrow makeup product market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 44 Mexico eyebrow makeup product market revenue estimates and forecast, by gender, 2018 - 2030 (USD Million)
• Table 45 Mexico eyebrow makeup product market revenue estimates and forecast, by age group, 2018 - 2030 (USD Million)
• Table 46 Mexico eyebrow makeup product market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 47 Europe eyebrow makeup product market estimates and forecast, 2018 - 2030 (USD Million)
• Table 48 Europe eyebrow makeup product market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 49 Europe eyebrow makeup product market revenue estimates and forecast, by gender, 2018 - 2030 (USD Million)
• Table 50 Europe eyebrow makeup product market revenue estimates and forecast, by age group, 2018 - 2030 (USD Million)
• Table 51 Europe eyebrow makeup product market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 52 UK macro-economic outlay
• Table 53 UK eyebrow makeup product market estimates and forecast, 2018 - 2030 (USD Million)
• Table 54 UK eyebrow makeup product market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 55 UK eyebrow makeup product market revenue estimates and forecast, by gender, 2018 - 2030 (USD Million)
• Table 56 UK eyebrow makeup product market revenue estimates and forecast, by age group, 2018 - 2030 (USD Million)
• Table 57 UK eyebrow makeup product market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 58 Germany macro-economic outlay
• Table 59 Germany eyebrow makeup product market estimates and forecast, 2018 - 2030 (USD Million)
• Table 60 Germany eyebrow makeup product market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 61 Germany eyebrow makeup product market revenue estimates and forecast, by gender, 2018 - 2030 (USD Million)
• Table 62 Germany eyebrow makeup product market revenue estimates and forecast, by age group, 2018 - 2030 (USD Million)
• Table 63 Germany eyebrow makeup product market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 64 France macro-economic outlay
• Table 65 France eyebrow makeup product market estimates and forecast, 2018 - 2030 (USD Million)
• Table 66 France eyebrow makeup product market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 67 France eyebrow makeup product market revenue estimates and forecast, by gender, 2018 - 2030 (USD Million)
• Table 68 France eyebrow makeup product market revenue estimates and forecast, by age group, 2018 - 2030 (USD Million)
• Table 69 France eyebrow makeup product market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 70 Italy macro-economic outlay
• Table 71 Italy eyebrow makeup product market estimates and forecast, 2018 - 2030 (USD Million)
• Table 72 Italy eyebrow makeup product market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 73 Italy eyebrow makeup product market revenue estimates and forecast, by gender, 2018 - 2030 (USD Million)
• Table 74 Italy eyebrow makeup product market revenue estimates and forecast, by age group, 2018 - 2030 (USD Million)
• Table 75 Italy eyebrow makeup product market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 76 Spain macro-economic outlay
• Table 77 Spain eyebrow makeup product market estimates and forecast, 2018 - 2030 (USD Million)
• Table 78 Spain eyebrow makeup product market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 79 Spain eyebrow makeup product market revenue estimates and forecast, by gender, 2018 - 2030 (USD Million)
• Table 80 Spain eyebrow makeup product market revenue estimates and forecast, by age group, 2018 - 2030 (USD Million)
• Table 81 Spain eyebrow makeup product market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 82 Asia Pacific eyebrow makeup product market estimates and forecast, 2018 - 2030 (USD Million)
• Table 83 Asia Pacific eyebrow makeup product market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 84 Asia Pacific eyebrow makeup product market revenue estimates and forecast, by gender, 2018 - 2030 (USD Million)
• Table 85 Asia Pacific eyebrow makeup product market revenue estimates and forecast, by age group, 2018 - 2030 (USD Million)
• Table 86 Asia Pacific eyebrow makeup product market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 87 China macro-economic outlay
• Table 88 China eyebrow makeup product market estimates and forecast, 2018 - 2030 (USD Million)
• Table 89 China eyebrow makeup product market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 90 China eyebrow makeup product market revenue estimates and forecast, by gender, 2018 - 2030 (USD Million)
• Table 91 China eyebrow makeup product market revenue estimates and forecast, by age group, 2018 - 2030 (USD Million)
• Table 92 China eyebrow makeup product market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 93 India macro-economic outlay
• Table 94 India eyebrow makeup product market estimates and forecast, 2018 - 2030 (USD Million)
• Table 95 India eyebrow makeup product market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 96 India eyebrow makeup product market revenue estimates and forecast, by gender, 2018 - 2030 (USD Million)
• Table 97 India eyebrow makeup product market revenue estimates and forecast, by age group, 2018 - 2030 (USD Million)
• Table 98 India eyebrow makeup product market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 99 Japan macro-economic outlay
• Table 100 Japan eyebrow makeup product market estimates and forecast, 2018 - 2030 (USD Million)
• Table 101 Japan eyebrow makeup product market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 102 Japan eyebrow makeup product market revenue estimates and forecast, by gender, 2018 - 2030 (USD Million)
• Table 103 Japan eyebrow makeup product market revenue estimates and forecast, by age group, 2018 - 2030 (USD Million)
• Table 104 Japan eyebrow makeup product market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 105 Central & South America eyebrow makeup product market estimates and forecast, 2018 - 2030 (USD Million)
• Table 106 Central & South America eyebrow makeup product market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 107 Central & South America eyebrow makeup product market revenue estimates and forecast, by gender, 2018 - 2030 (USD Million)
• Table 108 Central & South America eyebrow makeup product market revenue estimates and forecast, by age group, 2018 - 2030 (USD Million)
• Table 109 Central & South America eyebrow makeup product market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 110 Brazil macro-economic outlay
• Table 111 Brazil eyebrow makeup product market estimates and forecast, 2018 - 2030 (USD Million)
• Table 112 Brazil eyebrow makeup product market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 113 Brazil eyebrow makeup product market revenue estimates and forecast, by gender, 2018 - 2030 (USD Million)
• Table 114 Brazil eyebrow makeup product market revenue estimates and forecast, by age group, 2018 - 2030 (USD Million)
• Table 115 Brazil eyebrow makeup product market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 116 Argentina macro-economic outlay
• Table 117 Argentina eyebrow makeup product market estimates and forecast, 2018 - 2030 (USD Million)
• Table 118 Argentina eyebrow makeup product market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 119 Argentina eyebrow makeup product market revenue estimates and forecast, by gender, 2018 - 2030 (USD Million)
• Table 120 Argentina eyebrow makeup product market revenue estimates and forecast, by age group, 2018 - 2030 (USD Million)
• Table 121 Argentina eyebrow makeup product market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 122 Middle East & Africa eyebrow makeup product market estimates and forecast, 2018 - 2030 (USD Million)
• Table 123 Middle East & Africa eyebrow makeup product market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 124 Middle East & Africa eyebrow makeup product market revenue estimates and forecast, by gender, 2018 - 2030 (USD Million)
• Table 125 Middle East & Africa eyebrow makeup product market revenue estimates and forecast, by age group, 2018 - 2030 (USD Million)
• Table 126 Middle East & Africa eyebrow makeup product market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 127 Saudi Arabia macro-economic outlay
• Table 128 Saudi Arabia eyebrow makeup product market estimates and forecast, 2018 - 2030 (USD Million)
• Table 129 Saudi Arabia eyebrow makeup product market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 130 Saudi Arabia eyebrow makeup product market revenue estimates and forecast, by gender, 2018 - 2030 (USD Million)
• Table 131 Saudi Arabia eyebrow makeup product market revenue estimates and forecast, by age group, 2018 - 2030 (USD Million)
• Table 132 Saudi Arabia eyebrow makeup product market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 133 South Africa macro-economic outlay
• Table 134 South Africa eyebrow makeup product market estimates and forecast, 2018 - 2030 (USD Million)
• Table 135 South Africa eyebrow makeup product market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 136 South Africa eyebrow makeup product market revenue estimates and forecast, by gender, 2018 - 2030 (USD Million)
• Table 137 South Africa eyebrow makeup product market revenue estimates and forecast, by age group, 2018 - 2030 (USD Million)
• Table 138 South Africa eyebrow makeup product market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 139 Recent developments & impact analysis, by key market participants
• Table 140 Company market share, 2023 (%)
• Table 141 Company heat map analysis, 2023
• Table 142 Companies implementing key strategies

List of Figures

• Fig. 1 Eyebrow makeup product market segmentation
• Fig. 2 Information procurement
• Fig. 3 Primary research pattern
• Fig. 4 Primary research approaches
• Fig. 5 Primary research process
• Fig. 6 Market snapshot
• Fig. 7 Segment snapshot
• Fig. 8 Regional snapshot
• Fig. 9 Competitive landscape Snapshot
• Fig. 10 Parent industry and eyebrow makeup product market size, 2023 (USD Million)
• Fig. 11 Eyebrow makeup product market: Value chain analysis
• Fig. 12 Eyebrow makeup product market: Dynamics
• Fig. 13 Eyebrow makeup product market: Porter's five forces analysis
• Fig. 14 Eyebrow makeup product market, by product: Key takeaways
• Fig. 15 Eyebrow makeup product market: Product movement analysis, 2023 & 2030 (%)
• Fig. 16 Eyebrow pencil market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 17 Eyebrow gel market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 18 Eyebrow powder market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 19 Eyebrow pomade market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 20 Eyebrow wax market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 21 Eyebrow makeup product market, by gender: Key takeaways
• Fig. 22 Eyebrow makeup product market: Gender movement analysis, 2023 & 2030 (%)
• Fig. 23 Eyebrow makeup product market estimates & forecasts, for men, 2018 - 2030 (USD Million)
• Fig. 24 Eyebrow makeup product market estimates & forecasts, for women, 2018 - 2030 (USD Million)
• Fig. 25 Eyebrow makeup product market, by age group: Key takeaways
• Fig. 26 Eyebrow makeup product market: Age group movement analysis, 2023 & 2030 (%)
• Fig. 27 Teenagers (13 - 19 years) eyebrow makeup product market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 28 Young adults (20 - 30 years) eyebrow makeup product market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 29 Adults (31 - 50 years) eyebrow makeup product market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 30 Mature adults (51 years & above) eyebrow makeup product market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 31 Eyebrow makeup product market, by distribution channel: Key takeaways
• Fig. 32 Eyebrow makeup product market: Distribution channel movement analysis, 2023 & 2030 (%)
• Fig. 33 Eyebrow makeup product market estimates & forecasts, through hypermarkets & supermarkets, 2018 - 2030 (USD Million)
• Fig. 34 Eyebrow makeup product market estimates & forecasts, through specialty stores, 2018 - 2030 (USD Million)
• Fig. 35 Eyebrow makeup product market estimates & forecasts, through pharmacies & drugstores, 2018 - 2030 (USD Million)
• Fig. 36 Eyebrow makeup product market estimates & forecasts, through online channel, 2018 - 2030 (USD Million)
• Fig. 37 Eyebrow makeup product market estimates & forecasts, through other channels, 2018 - 2030 (USD Million)
• Fig. 38 Eyebrow makeup product market: Regional outlook, 2023 & 2030, (USD Million)
• Fig. 39 Regional marketplace: Key takeaways
• Fig. 40 North America eyebrow makeup product market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 41 US eyebrow makeup product market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 42 Canada eyebrow makeup product market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 43 Mexico eyebrow makeup product market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 44 Europe eyebrow makeup product market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 45 UK eyebrow makeup product market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 46 Germany eyebrow makeup product market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 47 France eyebrow makeup product market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 48 Italy eyebrow makeup product market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 49 Spain eyebrow makeup product market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 50 Asia Pacific eyebrow makeup product market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 51 China eyebrow makeup product market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 52 Japan eyebrow makeup product market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 53 India eyebrow makeup product market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 54 Central & South America eyebrow makeup product market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 55 Brazil eyebrow makeup product market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 56 Argentina eyebrow makeup product market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 57 Middle East & Africa eyebrow makeup product market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 58 Saudi Arabia eyebrow makeup product market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 59 South Africa eyebrow makeup product market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 60 Key company categorization
• Fig. 61 Company market share analysis, 2023
• Fig. 62 Strategic framework of eyebrow makeup product market

Eyebrow Makeup Product Market Growth & Trends:

The global eyebrow makeup product market size is expected to reach USD 539.17 million by 2030 and is projected to grow at a CAGR of 8.5% from 2024 to 2030, according to a new report by Grand View Research, Inc.The market has experienced significant growth in recent years, driven by evolving beauty standards and consumer demand for well-groomed brows. Traditionally, eyebrows were a secondary focus in beauty routines, but their ability to shape and define facial features has catapulted them into the spotlight. This shift has led to the development of various eyebrow products, including pencils, gels, pomades, and even at-home lamination kits. Brands are continually innovating to meet the diverse needs of consumers, offering products that cater to different brow styles, from natural and subtle to bold and dramatic.

Among the most prominent trends in eyebrow makeup is the resurgence of the "doll brows" look, characterized by pencil-thin, high-arched brows reminiscent of the 1920s. This trend has made a comeback on fashion runways and is now gaining popularity among consumers seeking a vintage-inspired, doll-like appearance. On the other end of the spectrum, "soap brows" have become a go-to for those who prefer a fuller, more natural look. This trend involves using a glycerin-based soap to shape and hold the brows in place, creating a fluffy, lifted effect that has garnered widespread attention on social media platforms such as TikTok.

The clean beauty movement has also influenced the eyebrow makeup market, with consumers increasingly seeking products free from harmful chemicals. Brands such as Kosas have capitalized on this demand by offering clean, non-toxic eyebrow products that still deliver high performance. This shift towards cleaner formulations is not just a passing trend but a reflection of broader consumer awareness and preference for sustainable and environmentally friendly beauty practices. As a result, the market is seeing an influx of products that align with these values, appealing to a growing demographic of conscious consumers.

Eyebrow lamination has emerged as another significant trend, offering a semi-permanent solution for achieving the popular "soap brows" look without daily maintenance. This treatment straightens the brow hairs, making them more pliable and easier to style. As beauty consumers continue to seek convenience and long-lasting results, eyebrow lamination has become a popular option, further expanding the range of services and products available in the brow category. This trend highlights the increasing sophistication of the eyebrow market, where consumers are willing to invest in specialized treatments to achieve their desired look.

The rise of male grooming and makeup has also contributed to the market growth. More men are embracing eyebrow products as part of their grooming routine, breaking down traditional gender norms in the beauty industry. Brands are responding to this trend by launching products specifically designed for men, with a focus on natural, undetectable enhancement. As the stigma around male makeup continues to diminish, the eyebrow makeup market is set to expand further, catering to a more diverse and inclusive audience.

Eyebrow Makeup Product Market Report Highlights:

• Based on product, eyebrow pencils accounted for a significant share in the market in 2023.For precise eyebrow shaping and sparse region filling, brow pencils are a must-have accessory. They are ideal for people who want precision when outlining the borders of their brows and are especially helpful for filling in specific holes, scars, or gaps.
• Based on gender, women users accounted for a majority revenue share. Women apply eyebrow makeup to accentuate facial features, elongate eyes, and create a put together appearance. Whether or not makeup is worn, well-groomed brows may dramatically enhance one's appearance by making them appear more put-together, youthful, and balanced.
• Based on age group, young adults between 20 to 30 years are expected to have a sharp increase in demand for the product throughout the forecast period of 2024 to 2030. This can be attributed to their growing inclination for fashion trends such as Fluffy Brows and natural, carefree brows. This generation prioritizes effortlessly chic styles that accentuate their natural features without requiring rigorous grooming regimens.
• Based on distribution channel, sales of eyebrow makeup product through hypermarkets and supermarkets accounted for the majority of the market share in 2023.Supermarkets and hypermarkets are convenient and feature a large product selection all in one place. These stores draw a wide range of shoppers who are looking for both specialty cosmetic products and daily necessities, such as eyebrow makeup.
• Based on region, the Asia Pacific market for eyebrow makeup product is expected to grow rapidly from 2024 to 2030. Demand is being driven by the region's increasing disposable income and interest in high-end and low-cost cosmetic goods. The Asian Pacific eyebrow cosmetics market is expected to develop significantly due to a rise in expenditure by younger demographics and customers' appreciation of and rediscovery of their cultural heritage.

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation & Scope
• 1.2. Market Definition
• 1.3. Information Procurement
  • 1.3.1. Purchased Database
  • 1.3.2. GVR's Internal Database
  • 1.3.3. Secondary Materials & Third-Party Perspectives
  • 1.3.4. Primary Research
• 1.4. Information Analysis
  • 1.4.1. Data Analysis Models
• 1.5. Market Formulation & Data Visualization
• 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

• 2.1. Market Snapshot
• 2.2. Product Outlook
• 2.3. Gender Outlook
• 2.4. Age Group Outlook
• 2.5. Distribution Channel Outlook
• 2.6. Regional Outlook
• 2.7. Competitive Landscape Snapshot

Chapter 3. Eyebrow Makeup Product Market Variables and Trends

• 3.1. Market Lineage Outlook
• 3.2. Industry Value Chain Analysis
  • 3.2.1. Retail/Sales Channel Analysis
• 3.3. Market Dynamics
  • 3.3.1. Market Driver Analysis
  • 3.3.2. Market Restraint Analysis
  • 3.3.3. Market Opportunities
  • 3.3.4. Market Challenges
• 3.4. Industry Analysis Tools
  • 3.4.1. Porter's Five Forces Analysis
• 3.5. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis

• 4.1. Demographic Analysis
• 4.2. Consumer Trends And Preferences
• 4.3. Factors Affecting Buying Decisions
• 4.4. Consumer Product Adoption
• 4.5. Key Findings And Observations

Chapter 5. Eyebrow Makeup Product Market: Product Estimates & Trend Analysis

• 5.1. Eyebrow Makeup Product Market, By Product: Key Takeaways
• 5.2. Product Movement Analysis & Market Share, 2023 & 2030
• 5.3. Market Estimates & Forecasts, by Product, 2018 - 2030 (USD Million)
  • 5.3.1. Pencil
    • 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 5.3.2. Gel
    • 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 5.3.3. Powder
    • 5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 5.3.4. Pomade
    • 5.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 5.3.5. Wax
    • 5.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 6. Eyebrow Makeup Product Market: Gender Estimates & Trend Analysis

• 6.1. Eyebrow Makeup Product Market, By Gender: Key Takeaways
• 6.2. Gender Movement Analysis & Market Share, 2023 & 2030
• 6.3. Market Estimates & Forecasts, by Gender, 2018 - 2030 (USD Million)
  • 6.3.1. Men
    • 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 6.3.2. Women
    • 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 7. Eyebrow Makeup Product Market: Age Group Estimates & Trend Analysis

• 7.1. Eyebrow Makeup Product Market, By Age Group: Key Takeaways
• 7.2. Age Group Movement Analysis & Market Share, 2023 & 2030
• 7.3. Market Estimates & Forecasts, by Age Group, 2018 - 2030 (USD Million)
  • 7.3.1. Teenagers (13 - 19 Years)
    • 7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 7.3.2. Young Adults (20 - 30 Years)
    • 7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 7.3.3. Adults (31 - 50 Years)
    • 7.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 7.3.4. Mature Adults (51 Years & Above)
    • 7.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 8. Eyebrow Makeup Product Market: Distribution Channel Estimates & Trend Analysis

• 8.1. Eyebrow Makeup Product Market, By Distribution Channel: Key Takeaways
• 8.2. Distribution Channel Movement Analysis & Market Share, 2023 & 2030
• 8.3. Market Estimates & Forecasts, by Distribution Channel, 2018 - 2030 (USD Million)
  • 8.3.1. Hypermarkets & Supermarkets
    • 8.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 8.3.2. Specialty Stores
    • 8.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 8.3.3. Pharmacies & Drugstores
    • 8.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 8.3.4. Online
    • 8.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 8.3.5. Others
    • 8.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 9. Eyebrow Makeup Product Market: Regional Estimates & Trend Analysis

• 9.1. Eyebrow Makeup Product Market: Regional Outlook
• 9.2. Regional Marketplaces: Key Takeaways
• 9.3. Market Estimates & Forecasts, by region, 2018 - 2030 (USD Million)
  • 9.3.1. North America
    • 9.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.3.1.2. U.S.
      • 9.3.1.2.1. Key country dynamics
      • 9.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.3.1.3. Canada
      • 9.3.1.3.1. Key country dynamics
      • 9.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.3.1.4. Mexico
      • 9.3.1.4.1. Key country dynamics
      • 9.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 9.3.2. Europe
    • 9.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.3.2.2. UK
      • 9.3.2.2.1. Key country dynamics
      • 9.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.3.2.3. Germany
      • 9.3.2.3.1. Key country dynamics
      • 9.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.3.2.4. France
      • 9.3.2.4.1. Key country dynamics
      • 9.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.3.2.5. Italy
      • 9.3.2.5.1. Key country dynamics
      • 9.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.3.2.6. Spain
      • 9.3.2.6.1. Key country dynamics
      • 9.3.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 9.3.3. Asia Pacific
    • 9.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.3.3.2. China
      • 9.3.3.2.1. Key country dynamics
      • 9.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.3.3.3. Japan
      • 9.3.3.3.1. Key country dynamics
      • 9.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.3.3.4. India
      • 9.3.3.4.1. Key country dynamics
      • 9.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 9.3.4. Central & South America
    • 9.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.3.4.2. Brazil
      • 9.3.4.2.1. Key country dynamics
      • 9.3.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.3.4.3. Argentina
      • 9.3.4.3.1. Key country dynamics
      • 9.3.4.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 9.3.5. Middle East & Africa
    • 9.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.3.5.2. Saudi Arabia
      • 9.3.5.2.1. Key country dynamics
      • 9.3.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.3.5.3. South Africa
      • 9.3.5.3.1. Key country dynamics
      • 9.3.5.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 10. Eyebrow Makeup Product Market: Competitive Analysis

• 10.1. Recent Developments & Impact Analysis, by Key Market Participants
• 10.2. Company Categorization
• 10.3. Participant's Overview
• 10.4. Financial Performance
• 10.5. Product Benchmarking
• 10.6. Company Market Share Analysis, 2023 (%)
• 10.7. Company Heat Map Analysis, 2023
• 10.8. Strategy Mapping
• 10.9. Company Profiles
  • 10.9.1. Ulta Beauty, Inc.
    • 10.9.1.1. Company Overview
    • 10.9.1.2. Financial Performance
    • 10.9.1.3. Product Portfolios
    • 10.9.1.4. Strategic Initiatives
  • 10.9.2. Anastasia Beverly Hills
    • 10.9.2.1. Company Overview
    • 10.9.2.2. Financial Performance
    • 10.9.2.3. Product Portfolios
    • 10.9.2.4. Strategic Initiatives
  • 10.9.3. LVMH Moet Hennessy Louis Vuitton
    • 10.9.3.1. Company Overview
    • 10.9.3.2. Financial Performance
    • 10.9.3.3. Product Portfolios
    • 10.9.3.4. Strategic Initiatives
  • 10.9.4. Puig
    • 10.9.4.1. Company Overview
    • 10.9.4.2. Financial Performance
    • 10.9.4.3. Product Portfolios
    • 10.9.4.4. Strategic Initiatives
  • 10.9.5. The Estee Lauder Companies
    • 10.9.5.1. Company Overview
    • 10.9.5.2. Financial Performance
    • 10.9.5.3. Product Portfolios
    • 10.9.5.4. Strategic Initiatives
  • 10.9.6. Seed Beauty
    • 10.9.6.1. Company Overview
    • 10.9.6.2. Financial Performance
    • 10.9.6.3. Product Portfolios
    • 10.9.6.4. Strategic Initiatives
  • 10.9.7. Coty Inc.
    • 10.9.7.1. Company Overview
    • 10.9.7.2. Financial Performance
    • 10.9.7.3. Product Portfolios
    • 10.9.7.4. Strategic Initiatives
  • 10.9.8. e.l.f. Beauty, Inc.
    • 10.9.8.1. Company Overview
    • 10.9.8.2. Financial Performance
    • 10.9.8.3. Product Portfolios
    • 10.9.8.4. Strategic Initiatives
  • 10.9.9. Cosnova Beauty
    • 10.9.9.1. Company Overview
    • 10.9.9.2. Financial Performance
    • 10.9.9.3. Product Portfolios
    • 10.9.9.4. Strategic Initiatives
  • 10.9.10. Florence Beauty, LLC
    • 10.9.10.1. Company Overview
    • 10.9.10.2. Financial Performance
    • 10.9.10.3. Product Portfolios
    • 10.9.10.4. Strategic Initiatives