洗顔用バームの市場規模、シェア、動向分析レポート：性別、年齢層別、流通チャネル別、地域別、セグメント予測、2024年～2030年

洗顔用バーム市場の成長と動向

Grand View Research, Inc.の最新レポートによると、世界の洗顔用バーム市場規模は2024～2030年にかけてCAGR 11.7%で成長し、2030年には10億1,000万米ドルに達する見込みです。

洗顔用バームは、スキンケアのルーティンに対する意識の高まりと、効果的でありながら肌に優しいクレンジング製品を好む消費者の好みに後押しされ、人気が急上昇しています。消費者は、洗顔用バームが提供するクレンジングと保湿の2つのメリットを提供する製品をますます求めるようになっています。この動向は、美容インフルエンサーやスキンケア愛好家がスキンケアの必須アイテムとして洗顔用バームを支持するケースが増えていることからも明らかであり、消費者の選択に影響を与え、市場の成長を牽引しています。

洗顔用バームの需要に寄与する主要要因は、肌の天然オイルを奪うことなく、メイクや不純物を効果的に除去できることです。これは特に、より栄養価の高いクレンジングオプションを必要とする敏感肌や乾燥肌の人々にとって魅力的です。加えて、顔用バームの贅沢なテクスチャーと鎮静作用は、セルフケアや甘やかしのルーティンに対する高まる動向に合致し、全体的なスキンケア体験を向上させる。

洗顔用バームの人気上昇には、クリーンビューティー運動も大きな役割を果たしています。消費者は現在、スキンケア製品に含まれる成分をより意識するようになり、刺激の強い化学品や合成添加物を含まない処方を好むようになっています。多くの洗顔用バームは、天然、オーガニック、サステイナブル方法で調達された成分を誇り、美容業界における透明性と倫理的慣行に対する需要に応え、その魅力をさらに高めています。

洗顔用バームの処方における革新は、将来の需要を促進すると予想されます。抗酸化物質やプロ顔用バイオティクスのような多機能成分を取り入れるなどの進歩は、スキンケア効果の追加を求める消費者にアピールすると考えられます。さらに、環境にやさしく詰め替え可能なパッケージの開発は、持続可能性への関心の高まりと一致し、洗顔用バームを環境意識の高い消費者にとって魅力的な選択肢にすると考えられます。

スキンケアにおけるパーソナライゼーションとカスタマイズも、洗顔用バームの将来に影響を与えると考えられます。消費者が自分の肌タイプや悩みに合わせた製品を求める傾向が強まる中、カスタマイズ可能なオプションや個人に合わせたおすすめ製品を提供するブランドは、需要が高まる可能性が高いです。この動向は、個別の美容ソリューションに向けた幅広い動きを反映しており、独自のスキンケア・ニーズに対応する製品の必要性が強調されています。

eコマースとデジタルビューティー・プラットフォームの拡大は、洗顔用バームの成長を促進すると考えられます。オンラインショッピングが普及すれば、消費者は洗顔用バームのさまざまな選択肢や詳細な製品情報に、よりアクセスしやすくなります。強化されたデジタルマーケティング戦略と顔用バーチャルコンサルテーションは、情報に基づいた購買決定をさらにサポートし、洗顔用バーム市場の継続的な成長を促進します。

洗顔用バーム市場レポートハイライト

• 性別では、女性ユーザーが2023年のシェアの大半を占める。これは、スキンケア養生法に対する関心の高まりと、効能に加えて水分補給や栄養補給など肌にさらなる特典をもたらすマイルドで自然な製品を好むことに起因しています。
• 年齢層別にみると、20～30歳の若年層は、斬新なスキンケア製品を優先し、現代的な美容動向を取り入れるため、2024～2030年にかけてフェイス洗顔用バームの需要が急増すると予想されます。この年齢層では、ソーシャル・メディア・プラットフォームへの積極的な参加がKビューティ製品の魅力に貢献しています。
• ハイパーマーケットとスーパーマーケットを通じた洗顔用バームの販売は、2023年の売上シェアの大半を占めました。これらの店舗は便利なアクセスと幅広い品揃えを記載しています。これらの店舗はアクセスが便利で幅広い品揃えを提供しています。さらに、商品を物理的に試験し比較することができるため、消費者の信頼と購入の意思決定を後押ししています。
• アジア太平洋の洗顔用バーム市場は、可処分所得の増加と中間層の増加により、2024～2030年にかけて急成長が見込まれます。さらに、この地域における都市化の進展と美容・パーソナルケア産業の拡大が市場成長の原動力となっています。

目次

第1章 調査手法と範囲

第2章 エグゼクティブサマリー

第3章 洗顔用バーム市場の変数と動向

• 市場イントロダクション
• 業界顔用バリューチェーン分析
  • 原材料の動向と展望
  • 小売/流通チャネル分析
• 市場力学
  • 市場促進要因分析
  • 市場抑制要因分析
  • 市場機会
  • 市場課題
• 業界分析ツール
  • ポーターのファイブフォース分析
• 市場参入戦略

第4章 洗顔用バーム市場：性別、推定・動向分析

• 性別洗顔用バーム市場：主要ポイント
• 性別変動分析と市場シェア、2023年と2030年
• 性別、2018～2030年

第5章 洗顔用バーム市場：年齢層、推定・動向分析

• 年齢層別洗顔用バーム市場：主要ポイント
• 年齢層別変動分析と市場シェア、2023年と2030年
• 年齢層別、2018～2030年

第6章 洗顔用バーム市場：流通チャネル、推定・動向分析

• 流通チャネル別洗顔用バーム市場：主要ポイント
• 流通チャネル別変動分析と市場シェア、2023年と2030年
• 流通チャネル別、2018～2030年

第7章 洗顔用バーム市場：地域別、推定・動向分析

• 洗顔用バーム市場：地域別展望
• 地域市場：主要ポイント
• 地域別、2018～2030年
  • 北米
  • 欧州
  • アジア太平洋
  • 中南米
  • 中東・アフリカ

第8章 洗顔用バーム市場：競合分析

• 主要市場参入企業による最近の動向と影響分析
• 企業分類
• 参入企業概要
• 企業市場シェア分析、2023年（％）
• 企業ヒートマップ分析、2023年
• 戦略マッピング
• 企業プロファイル
  • Unilever
  • Estee Lauder Companies, Inc.
  • Amorepacific
  • Charlotte Tilbury
  • L'Oreal Group
  • elf Cosmetics
  • L'Occitane Groupe SA
  • Procter &Gamble
  • Shiseido Company, Limited
  • Kao Corporation

List of Tables

• Table 1 Facial cleansing balm market: Key market driver analysis
• Table 2 Facial cleansing balm market: Key market restraint analysis
• Table 3 Facial cleansing balm market estimates & forecast, 2018 - 2030, by gender (USD Million)
• Table 4 Men's facial cleansing balm market estimates & forecasts, 2018 - 2030 (USD Million)
• Table 5 Women's facial cleansing balm market estimates & forecasts, 2018 - 2030 (USD Million)
• Table 6 Facial cleansing balm market estimates & forecast, 2018 - 2030, by age group (USD Million)
• Table 7 Facial cleansing balm market estimates & forecast for teenagers' (ages 13 - 19), 2018 - 2030, (USD Million)
• Table 8 Facial cleansing balm market estimates & forecast for young adults' (ages 20 - 30), 2018 - 2030, (USD Million)
• Table 9 Facial cleansing balm market estimates & forecast for adults' (ages 31 - 50), 2018 - 2030, (USD Million)
• Table 10 Facial cleansing balm market estimates & forecast for mature adults' (age 51 & above), 2018 - 2030, (USD Million)
• Table 11 Facial cleansing balm market estimates & forecast, 2018 - 2030, by distribution channel (USD Million)
• Table 12 Facial cleansing balm market estimates & forecast through hypermarkets & supermarkets estimates & forecasts, 2018 - 2030, (USD Million)
• Table 13 Facial cleansing balm market estimates & forecast through specialty stores estimates & forecasts, 2018 - 2030, (USD Million)
• Table 14 Facial cleansing balm market estimates & forecast through pharmacies & drugstores estimates & forecasts, 2018 - 2030, (USD Million)
• Table 15 Facial cleansing balm market estimates & forecast through online channel estimates & forecasts, 2018 - 2030, (USD Million)
• Table 16 Facial cleansing balm market estimates & forecast through other channels estimates & forecasts, 2018 - 2030, (USD Million)
• Table 17 Facial cleansing balm market estimates & forecast, 2018 - 2030, by region (USD Million)
• Table 18 North America facial cleansing balm market estimates and forecast, 2018 - 2030 (USD Million)
• Table 19 North America facial cleansing balm market revenue estimates and forecast, by gender, 2018 - 2030 (USD Million)
• Table 20 North America facial cleansing balm market revenue estimates and forecast, by age group, 2018 - 2030 (USD Million)
• Table 21 North America facial cleansing balm market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 22 U.S macro - economic outlay
• Table 23 U.S facial cleansing balm market estimates and forecast, 2018 - 2030 (USD Million)
• Table 24 U.S facial cleansing balm market revenue estimates and forecast, by gender, 2018 - 2030 (USD Million)
• Table 25 U.S facial cleansing balm market revenue estimates and forecast, by age group, 2018 - 2030 (USD Million)
• Table 26 U.S facial cleansing balm market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 27 Canada macro - economic outlay
• Table 28 Canada facial cleansing balm market estimates and forecast, 2018 - 2030 (USD Million)
• Table 29 Canada facial cleansing balm market revenue estimates and forecast, by gender, 2018 - 2030 (USD Million)
• Table 30 Canada facial cleansing balm market revenue estimates and forecast, by age group, 2018 - 2030 (USD Million)
• Table 31 Canada facial cleansing balm market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 32 Mexico macro - economic outlay
• Table 33 Mexico facial cleansing balm market estimates and forecast, 2018 - 2030 (USD Million)
• Table 34 Mexico facial cleansing balm market revenue estimates and forecast, by gender, 2018 - 2030 (USD Million)
• Table 35 Mexico facial cleansing balm market revenue estimates and forecast, by age group, 2018 - 2030 (USD Million)
• Table 36 Mexico facial cleansing balm market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 37 Europe facial cleansing balm market estimates and forecast, 2018 - 2030 (USD Million)
• Table 38 Europe facial cleansing balm market revenue estimates and forecast, by gender, 2018 - 2030 (USD Million)
• Table 39 Europe facial cleansing balm market revenue estimates and forecast, by age group, 2018 - 2030 (USD Million)
• Table 40 Europe facial cleansing balm market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 41 UK macro - economic outlay
• Table 42 UK facial cleansing balm market estimates and forecast, 2018 - 2030 (USD Million)
• Table 43 UK facial cleansing balm market revenue estimates and forecast, by gender, 2018 - 2030 (USD Million)
• Table 44 UK facial cleansing balm market revenue estimates and forecast, by age group, 2018 - 2030 (USD Million)
• Table 45 UK facial cleansing balm market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 46 Germany macro - economic outlay
• Table 47 Germany facial cleansing balm market estimates and forecast, 2018 - 2030 (USD Million)
• Table 48 Germany facial cleansing balm market revenue estimates and forecast, by gender, 2018 - 2030 (USD Million)
• Table 49 Germany facial cleansing balm market revenue estimates and forecast, by age group, 2018 - 2030 (USD Million)
• Table 50 Germany facial cleansing balm market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 51 France macro - economic outlay
• Table 52 France facial cleansing balm market estimates and forecast, 2018 - 2030 (USD Million)
• Table 53 France facial cleansing balm market revenue estimates and forecast, by gender, 2018 - 2030 (USD Million)
• Table 54 France facial cleansing balm market revenue estimates and forecast, by age group, 2018 - 2030 (USD Million)
• Table 55 France facial cleansing balm market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 56 Italy macro - economic outlay
• Table 57 Italy facial cleansing balm market estimates and forecast, 2018 - 2030 (USD Million)
• Table 58 Italy facial cleansing balm market revenue estimates and forecast, by gender, 2018 - 2030 (USD Million)
• Table 59 Italy facial cleansing balm market revenue estimates and forecast, by age group, 2018 - 2030 (USD Million)
• Table 60 Italy facial cleansing balm market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 61 Spain macro - economic outlay
• Table 62 Spain facial cleansing balm market estimates and forecast, 2018 - 2030 (USD Million)
• Table 63 Spain facial cleansing balm market revenue estimates and forecast, by gender, 2018 - 2030 (USD Million)
• Table 64 Spain facial cleansing balm market revenue estimates and forecast, by age group, 2018 - 2030 (USD Million)
• Table 65 Spain facial cleansing balm market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 66 Asia Pacific facial cleansing balm market estimates and forecast, 2018 - 2030 (USD Million)
• Table 67 Asia Pacific facial cleansing balm market revenue estimates and forecast, by gender, 2018 - 2030 (USD Million)
• Table 68 Asia Pacific facial cleansing balm market revenue estimates and forecast, by age group, 2018 - 2030 (USD Million)
• Table 69 Asia Pacific facial cleansing balm market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 70 China macro - economic outlay
• Table 71 China facial cleansing balm market estimates and forecast, 2018 - 2030 (USD Million)
• Table 72 China facial cleansing balm market revenue estimates and forecast, by gender, 2018 - 2030 (USD Million)
• Table 73 China facial cleansing balm market revenue estimates and forecast, by age group, 2018 - 2030 (USD Million)
• Table 74 China facial cleansing balm market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 75 India macro - economic outlay
• Table 76 India facial cleansing balm market estimates and forecast, 2018 - 2030 (USD Million)
• Table 77 India facial cleansing balm market revenue estimates and forecast, by gender, 2018 - 2030 (USD Million)
• Table 78 India facial cleansing balm market revenue estimates and forecast, by age group, 2018 - 2030 (USD Million)
• Table 79 India facial cleansing balm market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 80 Japan macro - economic outlay
• Table 81 Japan facial cleansing balm market estimates and forecast, 2018 - 2030 (USD Million)
• Table 82 Japan facial cleansing balm market revenue estimates and forecast, by gender, 2018 - 2030 (USD Million)
• Table 83 Japan facial cleansing balm market revenue estimates and forecast, by age group, 2018 - 2030 (USD Million)
• Table 84 Japan facial cleansing balm market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 85 Central & South America facial cleansing balm market estimates and forecast, 2018 - 2030 (USD Million)
• Table 86 Central & South America facial cleansing balm market revenue estimates and forecast, by gender, 2018 - 2030 (USD Million)
• Table 87 Central & South America facial cleansing balm market revenue estimates and forecast, by age group, 2018 - 2030 (USD Million)
• Table 88 Central & South America facial cleansing balm market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 89 Brazil macro - economic outlay
• Table 90 Brazil facial cleansing balm market estimates and forecast, 2018 - 2030 (USD Million)
• Table 91 Brazil facial cleansing balm market revenue estimates and forecast, by gender, 2018 - 2030 (USD Million)
• Table 92 Brazil facial cleansing balm market revenue estimates and forecast, by age group, 2018 - 2030 (USD Million)
• Table 93 Brazil facial cleansing balm market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 94 Argentina macro - economic outlay
• Table 95 Argentina facial cleansing balm market estimates and forecast, 2018 - 2030 (USD Million)
• Table 96 Argentina facial cleansing balm market revenue estimates and forecast, by gender, 2018 - 2030 (USD Million)
• Table 97 Argentina facial cleansing balm market revenue estimates and forecast, by age group, 2018 - 2030 (USD Million)
• Table 98 Argentina facial cleansing balm market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 99 Middle East & Africa facial cleansing balm market estimates and forecast, 2018 - 2030 (USD Million)
• Table 100 Middle East & Africa facial cleansing balm market revenue estimates and forecast, by gender, 2018 - 2030 (USD Million)
• Table 101 Middle East & Africa facial cleansing balm market revenue estimates and forecast, by age group, 2018 - 2030 (USD Million)
• Table 102 Middle East & Africa facial cleansing balm market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 103 Saudi Arabia macro - economic outlay
• Table 104 Saudi Arabia facial cleansing balm market estimates and forecast, 2018 - 2030 (USD Million)
• Table 105 Saudi Arabia facial cleansing balm market revenue estimates and forecast, by gender, 2018 - 2030 (USD Million)
• Table 106 Saudi Arabia facial cleansing balm market revenue estimates and forecast, by age group, 2018 - 2030 (USD Million)
• Table 107 Saudi Arabia facial cleansing balm market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 108 South Africa macro - economic outlay
• Table 109 South Africa facial cleansing balm market estimates and forecast, 2018 - 2030 (USD Million)
• Table 110 South Africa facial cleansing balm market revenue estimates and forecast, by gender, 2018 - 2030 (USD Million)
• Table 111 South Africa facial cleansing balm market revenue estimates and forecast, by age group, 2018 - 2030 (USD Million)
• Table 112 South Africa facial cleansing balm market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 113 Recent developments & impact analysis, by key market participants
• Table 114 Company market share, 2023 (%)
• Table 115 Company heat map analysis, 2023
• Table 116 Companies implementing key strategies

List of Figures

• Figure 1 Facial cleansing balm market segmentation
• Figure 2 Information procurement
• Figure 3 Primary research pattern
• Figure 4 Primary research approaches
• Figure 5 Primary research process
• Figure 6 Market snapshot
• Figure 7 Segment snapshot
• Figure 8 Regional snapshot
• Figure 9 Competitive landscape Snapshot
• Figure 10 Parent industry and facial cleansing balm market size, 2023 (USD Million)
• Figure 11 Facial cleansing balm market: Value chain analysis
• Figure 12 Facial cleansing balm market: Dynamics
• Figure 13 Facial cleansing balm market: Porter's five forces analysis
• Figure 14 Facial cleansing balm market, by gender: Key takeaways
• Figure 15 Facial cleansing balm market: Gender movement analysis, 2023 & 2030 (%)
• Figure 16 Men's facial cleansing balm market estimates & forecasts, 2018 - 2030 (USD Million)
• Figure 17 Women's facial cleansing balm market estimates & forecasts, 2018 - 2030 (USD Million)
• Figure 18 Facial cleansing balm market, by age group: Key takeaways
• Figure 19 Facial cleansing balm market: Age group movement analysis, 2023 & 2030 (%)
• Figure 20 Facial cleansing balm market estimates & forecast for teenagers' (ages 13-19), 2018 - 2030 (USD Million)
• Figure 21 Facial cleansing balm market estimates & forecast for young adults' (ages 20-30), 2018 - 2030 (USD Million)
• Figure 22 Facial cleansing balm market estimates & forecast for adults' (ages 31-50), 2018 - 2030 (USD Million)
• Figure 23 Facial cleansing balm market estimates & forecast for mature adults' (age 51 & above), 2018 - 2030 (USD Million)
• Figure 24 Facial cleansing balm market, by distribution channel: Key takeaways
• Figure 25 Facial cleansing balm market: Distribution channel movement analysis, 2023 & 2030 (%)
• Figure 26 Facial cleansing balm market estimates & forecast through hypermarkets & supermarkets estimates & forecasts, 2018 - 2030 (USD Million)
• Figure 27 Facial cleansing balm market estimates & forecast through specialty stores estimates & forecasts, 2018 - 2030 (USD Million)
• Figure 28 Facial cleansing balm market estimates & forecast through pharmacies & drugstores estimates & forecasts, 2018 - 2030 (USD Million)
• Figure 29 Facial cleansing balm market estimates & forecast through online channel estimates & forecasts, 2018 - 2030 (USD Million)
• Figure 30 Facial cleansing balm market estimates & forecast through other channels estimates & forecasts, 2018 - 2030 (USD Million)
• Figure 31 Facial cleansing balm market: Regional outlook, 2023 & 2030 (USD Million)
• Figure 32 Regional marketplace: Key takeaways
• Figure 33 North America facial cleansing balm market estimates & forecast, 2018 - 2030 (USD Million)
• Figure 34 U.S facial cleansing balm market estimates & forecast, 2018 - 2030 (USD Million)
• Figure 35 Canada facial cleansing balm market estimates & forecast, 2018 - 2030 (USD Million)
• Figure 36 Mexico facial cleansing balm market estimates & forecast, 2018 - 2030 (USD Million)
• Figure 37 Europe facial cleansing balm market estimates & forecast, 2018 - 2030 (USD Million)
• Figure 38 UK facial cleansing balm market estimates & forecast, 2018 - 2030 (USD Million)
• Figure 39 Germany facial cleansing balm market estimates & forecast, 2018 - 2030 (USD Million)
• Figure 40 France facial cleansing balm market estimates & forecast, 2018 - 2030 (USD Million)
• Figure 41 Italy facial cleansing balm market estimates & forecast, 2018 - 2030 (USD Million)
• Figure 42 Spain facial cleansing balm market estimates & forecast, 2018 - 2030 (USD Million)
• Figure 43 Asia Pacific facial cleansing balm market estimates & forecast, 2018 - 2030 (USD Million)
• Figure 44 China facial cleansing balm market estimates & forecast, 2018 - 2030 (USD Million)
• Figure 45 Japan facial cleansing balm market estimates & forecast, 2018 - 2030 (USD Million)
• Figure 46 India facial cleansing balm market estimates & forecast, 2018 - 2030 (USD Million)
• Figure 47 Central and South America facial cleansing balm market estimates & forecast, 2018 - 2030 (USD Million)
• Figure 48 Brazil facial cleansing balm market estimates & forecast, 2018 - 2030 (USD Million)
• Figure 49 Argentina facial cleansing balm market estimates & forecast, 2018 - 2030 (USD Million)
• Figure 50 Middle East and Africa facial cleansing balm market estimates & forecast, 2018 - 2030 (USD Million)
• Figure 51 Saudi Arabia facial cleansing balm market estimates & forecast, 2018 - 2030 (USD Million)
• Figure 52 South Africa facial cleansing balm market estimates & forecast, 2018 - 2030 (USD Million)
• Figure 53 Key company categorization
• Figure 54 Company market share analysis, 2023
• Figure 55 Strategic framework of facial cleansing balm market

Facial Cleansing Balm Market Growth & Trends:

The global facial cleansing balm market size is expected to reach USD 1.01 billion by 2030, growing at a CAGR of 11.7% from 2024 to 2030, according to a new report by Grand View Research, Inc. Facial cleansing balms have surged in popularity, driven by a growing awareness of skincare routines and a preference for effective yet gentle cleansing products. Consumers are increasingly seeking products that offer the dual benefits of cleansing and moisturizing, which cleansing balms provide. This trend is evident in the rising number of beauty influencers and skincare enthusiasts advocating for balms as an essential part of their skincare regimens, thereby influencing consumer choices and driving market growth.

A key factor contributing to the demand for facial cleansing balms is their ability to effectively remove makeup and impurities without stripping the skin of its natural oils. This is particularly appealing to individuals with sensitive or dry skin who need a more nourishing cleansing option. Additionally, the luxurious texture and soothing properties of balms enhance the overall skincare experience, aligning with the growing trend towards self-care and pampering routines.

The clean beauty movement has also played a significant role in the increasing popularity of cleansing balms. Consumers are now more conscious of the ingredients in their skincare products, preferring formulations free from harsh chemicals and synthetic additives. Many cleansing balms boast natural, organic, or sustainably sourced ingredients, which cater to the demand for transparency and ethical practices in the beauty industry, further boosting their appeal.

Innovations in cleansing balm formulations are expected to drive future demand. Advances such as incorporating multifunctional ingredients, like antioxidants and probiotics, will appeal to consumers seeking added skincare benefits. Moreover, the development of eco-friendly and refillable packaging will align with the growing focus on sustainability, making cleansing balms an attractive option for environmentally conscious consumers.

Personalization and customization in skincare will also influence the future of cleansing balms. As consumers increasingly seek products tailored to their specific skin types and concerns, brands that offer customizable options or personalized recommendations will likely see increased demand. This trend reflects a broader movement towards individualized beauty solutions, emphasizing the need for products that address unique skincare needs.

The expansion of e-commerce and digital beauty platforms will propel the growth of facial cleansing balms. As online shopping becomes more prevalent, consumers will have greater access to a variety of cleansing balm options and detailed product information. Enhanced digital marketing strategies and virtual consultations will further support informed purchasing decisions, driving continued growth in the facial cleansing balm market.

Facial Cleansing Balm Market Report Highlights:

• Based on gender, women users accounted for a majority share in 2023. This can be attributed to their increased interest in skincare regimens and their preference for mild, natural products that provide further benefits to the skin, such as hydration and nourishment, in addition to efficacy.
• Based on age group, the young adults between the ages of 20 and 30 are expected to have a sharp increase in demand for face cleaning balm from 2024 to 2030 as they prioritize novel skincare products and adopt contemporary beauty trends. Within this age range, their active participation on social media platforms contributes to the appeal of K-beauty products.
• Sales of facial cleansing balm through hypermarkets and supermarkets accounted for the majority of the revenue share in 2023.These outlets provide convenient access and a broad selection of products. Additionally, the ability to physically inspect and compare items encourages consumer confidence and purchase decisions.
• The Asia Pacific facial cleansing balm market is expected to grow rapidly from 2024 to 2030, driven by increasing disposable incomes and a rising middle class. Additionally, growing urbanization and the expansion of the beauty and personal care industry in the region are fueling market growth.

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation & Scope
• 1.2. Market Definition
• 1.3. Information Procurement
  • 1.3.1. Purchased Database
  • 1.3.2. GVR's Internal Database
  • 1.3.3. Secondary Materials & Third-Party Perspectives
  • 1.3.4. Primary Research
• 1.4. Information Analysis
  • 1.4.1. Data Analysis Models
• 1.5. Market Formulation & Data Visualization
• 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

• 2.1. Market Snapshot
• 2.2. Gender Outlook
• 2.3. Age Outlook
• 2.4. Distribution Channel Outlook
• 2.5. Regional Outlook
• 2.6. Competitive Landscape Snapshot

Chapter 3. Facial Cleansing Balm Market Variables and Trends

• 3.1. Market Introduction
• 3.2. Industry Value Chain Analysis
  • 3.2.1. Raw Material Trends & Outlook
  • 3.2.2. Retail/Sales Channel Analysis
• 3.3. Market Dynamics
  • 3.3.1. Market Driver Analysis
  • 3.3.2. Market Restraint Analysis
  • 3.3.3. Market Opportunities
  • 3.3.4. Market Challenges
• 3.4. Industry Analysis Tools
  • 3.4.1. Porter's Five Forces Analysis
• 3.5. Market Entry Strategies

Chapter 4. Facial Cleansing Balm Market: Gender Estimates & Trend Analysis

• 4.1. Facial Cleansing Balm Market, By Gender: Key Takeaways
• 4.2. Gender Movement Analysis & Market Share, 2023 & 2030
• 4.3. Market Estimates & Forecasts, by Gender, 2018 - 2030 (USD Million)
  • 4.3.1. Men
    • 4.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 4.3.2. Women
    • 4.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 5. Facial Cleansing Balm Market: Age Group Estimates & Trend Analysis

• 5.1. Facial Cleansing Balm Market, By Age Group: Key Takeaways
• 5.2. Age Group Movement Analysis & Market Share, 2023 & 2030
• 5.3. Market Estimates & Forecasts, by Age Group, 2018 - 2030 (USD Million)
  • 5.3.1. Teenagers (Ages 13-19)
    • 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 5.3.2. Young Adults (Ages 20-30)
    • 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 5.3.3. Adults (Ages 31-50)
    • 5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 5.3.4. Mature Adults (Age 51 & Above)
    • 5.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 6. Facial Cleansing Balm Market: Distribution Channel Estimates & Trend Analysis

• 6.1. Facial Cleansing Balm Market, By Distribution Channel: Key Takeaways
• 6.2. Distribution Channel Movement Analysis & Market Share, 2023 & 2030
• 6.3. Market Estimates & Forecasts, by distribution channel, 2018 - 2030 (USD Million)
  • 6.3.1. Hypermarkets & Supermarkets
    • 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 6.3.2. Specialty Stores
    • 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 6.3.3. Pharmacies & Drugstores
    • 6.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 6.3.4. Online
    • 6.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 6.3.5. Others
    • 6.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 7. Facial Cleansing Balm Market: Regional Estimates & Trend Analysis

• 7.1. Facial Cleansing Balm Market: Regional Outlook
• 7.2. Regional Marketplaces: Key Takeaways
• 7.3. Market Estimates & Forecasts, by region, 2018 - 2030 (USD Million)
  • 7.3.1. North America
    • 7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 7.3.1.2. U.S.
      • 7.3.1.2.1. Key country dynamics
      • 7.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 7.3.1.3. Canada
      • 7.3.1.3.1. Key country dynamics
      • 7.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 7.3.1.4. Mexico
      • 7.3.1.4.1. Key country dynamics
      • 7.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 7.3.2. Europe
    • 7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 7.3.2.2. UK
      • 7.3.2.2.1. Key country dynamics
      • 7.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 7.3.2.3. Germany
      • 7.3.2.3.1. Key country dynamics
      • 7.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 7.3.2.4. France
      • 7.3.2.4.1. Key country dynamics
      • 7.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 7.3.2.5. Italy
      • 7.3.2.5.1. Key country dynamics
      • 7.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 7.3.2.6. Spain
      • 7.3.2.6.1. Key country dynamics
      • 7.3.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 7.3.3. Asia Pacific
    • 7.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 7.3.3.2. China
      • 7.3.3.2.1. Key country dynamics
      • 7.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 7.3.3.3. Japan
      • 7.3.3.3.1. Key country dynamics
      • 7.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 7.3.3.4. India
      • 7.3.3.4.1. Key country dynamics
      • 7.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 7.3.4. Central & South America
    • 7.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 7.3.4.2. Brazil
      • 7.3.4.2.1. Key country dynamics
      • 7.3.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 7.3.4.3. Argentina
      • 7.3.4.3.1. Key country dynamics
      • 7.3.4.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 7.3.5. Middle East & Africa
    • 7.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 7.3.5.2. Saudi Arabia
      • 7.3.5.2.1. Key country dynamics
      • 7.3.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 7.3.5.3. South Africa
      • 7.3.5.3.1. Key country dynamics
      • 7.3.5.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 8. Facial Cleansing Balm Market: Competitive Analysis

• 8.1. Recent Developments & Impact Analysis, by Key Market Participants
• 8.2. Company Categorization
• 8.3. Participant's Overview
• 8.4. Financial Performance
• 8.5. Product Benchmarking
• 8.6. Company Market Share Analysis, 2023 (%)
• 8.7. Company Heat Map Analysis, 2023
• 8.8. Strategy Mapping
• 8.9. Company Profiles
  • 8.9.1. Unilever
    • 8.9.1.1. Company Overview
    • 8.9.1.2. Financial Performance
    • 8.9.1.3. Product Portfolios
    • 8.9.1.4. Strategic Initiatives
  • 8.9.2. Estee Lauder Companies, Inc.
    • 8.9.2.1. Company Overview
    • 8.9.2.2. Financial Performance
    • 8.9.2.3. Product Portfolios
    • 8.9.2.4. Strategic Initiatives
  • 8.9.3. Amorepacific
    • 8.9.3.1. Company Overview
    • 8.9.3.2. Financial Performance
    • 8.9.3.3. Product Portfolios
    • 8.9.3.4. Strategic Initiatives
  • 8.9.4. Charlotte Tilbury
    • 8.9.4.1. Company Overview
    • 8.9.4.2. Financial Performance
    • 8.9.4.3. Product Portfolios
    • 8.9.4.4. Strategic Initiatives
  • 8.9.5. L'Oreal Group
    • 8.9.5.1. Company Overview
    • 8.9.5.2. Financial Performance
    • 8.9.5.3. Product Portfolios
    • 8.9.5.4. Strategic Initiatives
  • 8.9.6. e.l.f. Cosmetics
    • 8.9.6.1. Company Overview
    • 8.9.6.2. Financial Performance
    • 8.9.6.3. Product Portfolios
    • 8.9.6.4. Strategic Initiatives
  • 8.9.7. L'Occitane Groupe S.A.
    • 8.9.7.1. Company Overview
    • 8.9.7.2. Financial Performance
    • 8.9.7.3. Product Portfolios
    • 8.9.7.4. Strategic Initiatives
  • 8.9.8. Procter & Gamble
    • 8.9.8.1. Company Overview
    • 8.9.8.2. Financial Performance
    • 8.9.8.3. Product Portfolios
    • 8.9.8.4. Strategic Initiatives
  • 8.9.9. Shiseido Company, Limited
    • 8.9.9.1. Company Overview
    • 8.9.9.2. Financial Performance
    • 8.9.9.3. Product Portfolios
    • 8.9.9.4. Strategic Initiatives
  • 8.9.10. Kao Corporation
    • 8.9.10.1. Company Overview
    • 8.9.10.2. Financial Performance
    • 8.9.10.3. Product Portfolios
    • 8.9.10.4. Strategic Initiatives