電動洗顔器の世界市場：ブラシタイプ別、用途別、価格帯別、流通チャネル別、地域別、機会、予測、2018年～2032年

世界の電動洗顔器の市場規模は、高度なスキンケアソリューションに対する消費者の需要の増加、技術の進歩、身だしなみに関する意識の高まりにより、2025年～2032年の予測期間中に5.94％のCAGRで拡大し、2024年の28億5,000万米ドルから2032年には45億2,000万米ドルに成長すると予測されています。主要な促進要因のひとつは、スキンケアに対する意識の高まりと、洗練されたクレンジング製品の必要性です。皮膚科医や美容インフルエンサーの支持によって、深い角質除去と製品吸収を通じた電動洗顔器の人気が高まっています。AI主導のパーソナライゼーション、インテリジェントセンサー、アプリ対応デバイスを含むこれらのテクノロジーは、消費者体験を向上させ、テクノロジーに精通した顧客を引き寄せています。

また、「ガラスの肌」のようなバイラル・ルーティンやセレブリティとのタイアップなど、ソーシャルメディアや美容動向の役割も、市場の認知度や普及率の向上に大きな役割を果たしています。特に新興国における可処分所得の増加は、プレミアム・スキンケア機器の利用可能性を高め、eコマース・プラットフォームの成長はショッピングを容易にしました。さらに、男性のグルーミング市場の増加により、企業は性別にとらわれない、あるいは男性に特化した製品を開発し、新たな道が開かれつつあります。医療認可や、治療後のスキンケア・レジームにおける電動クレンザーの採用が、その有効性をさらに実証しています。持続可能性はもう一つの主要な考慮事項であり、環境意識の高い顧客は再利用可能なシリコンチップのブラシや電力効率の高いデザインを好みます。これらの力を総合すると、電動洗顔器市場は今後も成長を続け、パーソナライゼーション、イノベーション、持続可能性が、変化する消費者ニーズに対応しようとするブランドの合言葉となるとみられています。

当レポートでは、世界の電動洗顔器市場について調査し、市場の概要とともに、ブラシタイプ別、用途別、価格帯別、流通チャネル別、地域別動向、および市場に参入する企業のプロファイルなどを提供しています。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 米国の関税の影響

第4章 エグゼクティブサマリー

第5章 お客様の声

第6章 世界の電動洗顔器市場の見通し、2018年～2032年

• 市場規模分析と予測
• 市場シェア分析と予測
  • ブラシタイプ別
    • 剛毛ブラシ
    • シリコンブラシ
  • 用途別
    • 家庭
    • 商業
  • 価格帯別
    • マス/エコノミー
    • プレミアム
  • 流通チャネル別
    • スーパーマーケット/ハイパーマーケット
    • 専門店
    • デパート
    • オンライン
    • その他
  • 地域別
    • 北米
    • 欧州
    • アジア太平洋
    • 南米
    • 中東・アフリカ
  • 企業別市場シェア分析（上位5社およびその他- 金額別、2024年）
• 2024年の市場マップ分析

第7章 北米の電動洗顔器市場の見通し、2018年～2032年

• 市場規模分析と予測
• 市場シェア分析と予測
• 国別市場評価
  • 米国
  • カナダ
  • メキシコ

第8章 欧州の電動洗顔器市場の見通し、2018年～2032年

• ドイツ
• フランス
• イタリア
• 英国
• ロシア
• オランダ
• スペイン
• ポーランド

第9章 アジア太平洋の電動洗顔器市場の見通し、2018年～2032年

• インド
• 中国
• 日本
• オーストラリア
• ベトナム
• 韓国
• インドネシア
• フィリピン

第10章 南米の電動洗顔器市場の見通し、2018年～2032年

• ブラジル
• アルゼンチン

第11章 中東・アフリカの電動洗顔器市場の見通し、2018年～2032年

• サウジアラビア
• アラブ首長国連邦
• 南アフリカ

第12章 需要供給分析

第13章 ポーターのファイブフォース分析

第14章 PESTLE分析

第15章 価格分析

第16章 市場力学

• 市場の促進要因
• 市場の課題

第17章 消費者購買行動分析

第18章 市場動向と発展

第19章 ケーススタディ

第20章 競合情勢

• 市場リーダートップ5の競合マトリックス
• 参入企業トップ5のSWOT分析
• 市場の主要企業トップ10の情勢
  • Foreo
  • Koninklijke Philips N.V.
  • L'Oreal S.A.
  • Panasonic Holdings Corporation
  • Conair LLC
  • Nu Skin Enterprises Inc.
  • Beurer GmbH
  • Age Sciences, Inc. (PMD Beauty)
  • Hitachi, Ltd.
  • Michael Todd Beauty LP

第21章 戦略的提言

第22章 調査会社について・免責事項

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. Global Electric Facial Cleansers Market, By Value, In USD Million, 2018-2032F
• Figure 2. Global Electric Facial Cleansers Market, By Volume, In Thousand Units, 2018-2032F
• Figure 3. Global Electric Facial Cleansers Market Share (%), By Brush Type, 2018-2032F
• Figure 4. Global Electric Facial Cleansers Market Share (%), By Application, 2018-2032F
• Figure 5. Global Electric Facial Cleansers Market Share (%), By Price Range, 2018-2032F
• Figure 6. Global Electric Facial Cleansers Market Share (%), By Distribution Channel, 2018-2032F
• Figure 7. Global Electric Facial Cleansers Market Share (%), By Region, 2018-2032F
• Figure 8. North America Electric Facial Cleansers Market, By Value, In USD Million, 2018-2032F
• Figure 9. North America Electric Facial Cleansers Market, By Volume, In Thousand Units, 2018-2032F
• Figure 10. North America Electric Facial Cleansers Market Share (%), By Brush Type, 2018-2032F
• Figure 11. North America Electric Facial Cleansers Market Share (%), By Application, 2018-2032F
• Figure 12. North America Electric Facial Cleansers Market Share (%), By Price Range, 2018-2032F
• Figure 13. North America Electric Facial Cleansers Market Share (%), By Distribution Channel, 2018-2032F
• Figure 14. North America Electric Facial Cleansers Market Share (%), By Country, 2018-2032F
• Figure 15. United States Electric Facial Cleansers Market, By Value, In USD Million, 2018-2032F
• Figure 16. United States Electric Facial Cleansers Market, By Volume, In Thousand Units, 2018-2032F
• Figure 17. United States Electric Facial Cleansers Market Share (%), By Brush Type, 2018-2032F
• Figure 18. United States Electric Facial Cleansers Market Share (%), By Application, 2018-2032F
• Figure 19. United States Electric Facial Cleansers Market Share (%), By Price Range, 2018-2032F
• Figure 20. United States Electric Facial Cleansers Market Share (%), By Distribution Channel, 2018-2032F
• Figure 21. Canada Electric Facial Cleansers Market, By Value, In USD Million, 2018-2032F
• Figure 22. Canada Electric Facial Cleansers Market, By Volume, In Thousand Units, 2018-2032F
• Figure 23. Canada Electric Facial Cleansers Market Share (%), By Brush Type, 2018-2032F
• Figure 24. Canada Electric Facial Cleansers Market Share (%), By Application, 2018-2032F
• Figure 25. Canada Electric Facial Cleansers Market Share (%), By Price Range, 2018-2032F
• Figure 26. Canada Electric Facial Cleansers Market Share (%), By Distribution Channel, 2018-2032F
• Figure 27. Mexico Electric Facial Cleansers Market, By Value, In USD Million, 2018-2032F
• Figure 28. Mexico Electric Facial Cleansers Market, By Volume, In Thousand Units, 2018-2032F
• Figure 29. Mexico Electric Facial Cleansers Market Share (%), By Brush Type, 2018-2032F
• Figure 30. Mexico Electric Facial Cleansers Market Share (%), By Application, 2018-2032F
• Figure 31. Mexico Electric Facial Cleansers Market Share (%), By Price Range, 2018-2032F
• Figure 32. Mexico Electric Facial Cleansers Market Share (%), By Distribution Channel, 2018-2032F
• Figure 33. Europe Electric Facial Cleansers Market, By Value, In USD Million, 2018-2032F
• Figure 34. Europe Electric Facial Cleansers Market, By Volume, In Thousand Units, 2018-2032F
• Figure 35. Europe Electric Facial Cleansers Market Share (%), By Brush Type, 2018-2032F
• Figure 36. Europe Electric Facial Cleansers Market Share (%), By Application, 2018-2032F
• Figure 37. Europe Electric Facial Cleansers Market Share (%), By Price Range, 2018-2032F
• Figure 38. Europe Electric Facial Cleansers Market Share (%), By Distribution Channel, 2018-2032F
• Figure 39. Europe Electric Facial Cleansers Market Share (%), By Country, 2018-2032F
• Figure 40. Germany Electric Facial Cleansers Market, By Value, In USD Million, 2018-2032F
• Figure 41. Germany Electric Facial Cleansers Market, By Volume, In Thousand Units, 2018-2032F
• Figure 42. Germany Electric Facial Cleansers Market Share (%), By Brush Type, 2018-2032F
• Figure 43. Germany Electric Facial Cleansers Market Share (%), By Application, 2018-2032F
• Figure 44. Germany Electric Facial Cleansers Market Share (%), By Price Range, 2018-2032F
• Figure 45. Germany Electric Facial Cleansers Market Share (%), By Distribution Channel, 2018-2032F
• Figure 46. France Electric Facial Cleansers Market, By Value, In USD Million, 2018-2032F
• Figure 47. France Electric Facial Cleansers Market, By Volume, In Thousand Units, 2018-2032F
• Figure 48. France Electric Facial Cleansers Market Share (%), By Brush Type, 2018-2032F
• Figure 49. France Electric Facial Cleansers Market Share (%), By Application, 2018-2032F
• Figure 50. France Electric Facial Cleansers Market Share (%), By Price Range, 2018-2032F
• Figure 51. France Electric Facial Cleansers Market Share (%), By Distribution Channel, 2018-2032F
• Figure 52. Italy Electric Facial Cleansers Market, By Value, In USD Million, 2018-2032F
• Figure 53. Italy Electric Facial Cleansers Market, By Volume, In Thousand Units, 2018-2032F
• Figure 54. Italy Electric Facial Cleansers Market Share (%), By Brush Type, 2018-2032F
• Figure 55. Italy Electric Facial Cleansers Market Share (%), By Application, 2018-2032F
• Figure 56. Italy Electric Facial Cleansers Market Share (%), By Price Range, 2018-2032F
• Figure 57. Italy Electric Facial Cleansers Market Share (%), By Distribution Channel, 2018-2032F
• Figure 58. United Kingdom Electric Facial Cleansers Market, By Value, In USD Million, 2018-2032F
• Figure 59. United Kingdom Electric Facial Cleansers Market, By Volume, In Thousand Units, 2018-2032F
• Figure 60. United Kingdom Electric Facial Cleansers Market Share (%), By Brush Type, 2018-2032F
• Figure 61. United Kingdom Electric Facial Cleansers Market Share (%), By Application, 2018-2032F
• Figure 62. United Kingdom Electric Facial Cleansers Market Share (%), By Price Range, 2018-2032F
• Figure 63. United Kingdom Electric Facial Cleansers Market Share (%), By Distribution Channel, 2018-2032F
• Figure 64. Russia Electric Facial Cleansers Market, By Value, In USD Million, 2018-2032F
• Figure 65. Russia Electric Facial Cleansers Market, By Volume, In Thousand Units, 2018-2032F
• Figure 66. Russia Electric Facial Cleansers Market Share (%), By Brush Type, 2018-2032F
• Figure 67. Russia Electric Facial Cleansers Market Share (%), By Application, 2018-2032F
• Figure 68. Russia Electric Facial Cleansers Market Share (%), By Price Range, 2018-2032F
• Figure 69. Russia Electric Facial Cleansers Market Share (%), By Distribution Channel, 2018-2032F
• Figure 70. Netherlands Electric Facial Cleansers Market, By Value, In USD Million, 2018-2032F
• Figure 71. Netherlands Electric Facial Cleansers Market, By Volume, In Thousand Units, 2018-2032F
• Figure 72. Netherlands Electric Facial Cleansers Market Share (%), By Brush Type, 2018-2032F
• Figure 73. Netherlands Electric Facial Cleansers Market Share (%), By Application, 2018-2032F
• Figure 74. Netherlands Electric Facial Cleansers Market Share (%), By Price Range, 2018-2032F
• Figure 75. Netherlands Electric Facial Cleansers Market Share (%), By Distribution Channel, 2018-2032F
• Figure 76. Spain Electric Facial Cleansers Market, By Value, In USD Million, 2018-2032F
• Figure 77. Spain Electric Facial Cleansers Market, By Volume, In Thousand Units, 2018-2032F
• Figure 78. Spain Electric Facial Cleansers Market Share (%), By Brush Type, 2018-2032F
• Figure 79. Spain Electric Facial Cleansers Market Share (%), By Application, 2018-2032F
• Figure 80. Spain Electric Facial Cleansers Market Share (%), By Price Range, 2018-2032F
• Figure 81. Spain Electric Facial Cleansers Market Share (%), By Distribution Channel, 2018-2032F
• Figure 82. Turkey Electric Facial Cleansers Market, By Value, In USD Million, 2018-2032F
• Figure 83. Turkey Electric Facial Cleansers Market, By Volume, In Thousand Units, 2018-2032F
• Figure 84. Turkey Electric Facial Cleansers Market Share (%), By Brush Type, 2018-2032F
• Figure 85. Turkey Electric Facial Cleansers Market Share (%), By Application, 2018-2032F
• Figure 86. Turkey Electric Facial Cleansers Market Share (%), By Price Range, 2018-2032F
• Figure 87. Turkey Electric Facial Cleansers Market Share (%), By Distribution Channel, 2018-2032F
• Figure 88. Poland Electric Facial Cleansers Market, By Value, In USD Million, 2018-2032F
• Figure 89. Poland Electric Facial Cleansers Market, By Volume, In Thousand Units, 2018-2032F
• Figure 90. Poland Electric Facial Cleansers Market Share (%), By Brush Type, 2018-2032F
• Figure 91. Poland Electric Facial Cleansers Market Share (%), By Application, 2018-2032F
• Figure 92. Poland Electric Facial Cleansers Market Share (%), By Price Range, 2018-2032F
• Figure 93. Poland Electric Facial Cleansers Market Share (%), By Distribution Channel, 2018-2032F
• Figure 94. South America Electric Facial Cleansers Market, By Value, In USD Million, 2018-2032F
• Figure 95. South America Electric Facial Cleansers Market, By Volume, In Thousand Units, 2018-2032F
• Figure 96. South America Electric Facial Cleansers Market Share (%), By Brush Type, 2018-2032F
• Figure 97. South America Electric Facial Cleansers Market Share (%), By Application, 2018-2032F
• Figure 98. South America Electric Facial Cleansers Market Share (%), By Price Range, 2018-2032F
• Figure 99. South America Electric Facial Cleansers Market Share (%), By Distribution Channel, 2018-2032F
• Figure 100. South America Electric Facial Cleansers Market Share (%), By Country, 2018-2032F
• Figure 101. Brazil Electric Facial Cleansers Market, By Value, In USD Million, 2018-2032F
• Figure 102. Brazil Electric Facial Cleansers Market, By Volume, In Thousand Units, 2018-2032F
• Figure 103. Brazil Electric Facial Cleansers Market Share (%), By Brush Type, 2018-2032F
• Figure 104. Brazil Electric Facial Cleansers Market Share (%), By Application, 2018-2032F
• Figure 105. Brazil Electric Facial Cleansers Market Share (%), By Price Range, 2018-2032F
• Figure 106. Brazil Electric Facial Cleansers Market Share (%), By Distribution Channel, 2018-2032F
• Figure 107. Argentina Electric Facial Cleansers Market, By Value, In USD Million, 2018-2032F
• Figure 108. Argentina Electric Facial Cleansers Market, By Volume, In Thousand Units, 2018-2032F
• Figure 109. Argentina Electric Facial Cleansers Market Share (%), By Brush Type, 2018-2032F
• Figure 110. Argentina Electric Facial Cleansers Market Share (%), By Application, 2018-2032F
• Figure 111. Argentina Electric Facial Cleansers Market Share (%), By Price Range, 2018-2032F
• Figure 112. Argentina Electric Facial Cleansers Market Share (%), By Distribution Channel, 2018-2032F
• Figure 113. Asia-Pacific Electric Facial Cleansers Market, By Value, In USD Million, 2018-2032F
• Figure 114. Asia-Pacific Electric Facial Cleansers Market, By Volume, In Thousand Units, 2018-2032F
• Figure 115. Asia-Pacific Electric Facial Cleansers Market Share (%), By Brush Type, 2018-2032F
• Figure 116. Asia-Pacific Electric Facial Cleansers Market Share (%), By Application, 2018-2032F
• Figure 117. Asia-Pacific Electric Facial Cleansers Market Share (%), By Price Range, 2018-2032F
• Figure 118. Asia-Pacific Electric Facial Cleansers Market Share (%), By Distribution Channel, 2018-2032F
• Figure 119. Asia-Pacific Electric Facial Cleansers Market Share (%), By Country, 2018-2032F
• Figure 120. India Electric Facial Cleansers Market, By Value, In USD Million, 2018-2032F
• Figure 121. India Electric Facial Cleansers Market, By Volume, In Thousand Units, 2018-2032F
• Figure 122. India Electric Facial Cleansers Market Share (%), By Brush Type, 2018-2032F
• Figure 123. India Electric Facial Cleansers Market Share (%), By Application, 2018-2032F
• Figure 124. India Electric Facial Cleansers Market Share (%), By Price Range, 2018-2032F
• Figure 125. India Electric Facial Cleansers Market Share (%), By Distribution Channel, 2018-2032F
• Figure 126. China Electric Facial Cleansers Market, By Value, In USD Million, 2018-2032F
• Figure 127. China Electric Facial Cleansers Market, By Volume, In Thousand Units, 2018-2032F
• Figure 128. China Electric Facial Cleansers Market Share (%), By Brush Type, 2018-2032F
• Figure 129. China Electric Facial Cleansers Market Share (%), By Application, 2018-2032F
• Figure 130. China Electric Facial Cleansers Market Share (%), By Price Range, 2018-2032F
• Figure 131. China Electric Facial Cleansers Market Share (%), By Distribution Channel, 2018-2032F
• Figure 132. Japan Electric Facial Cleansers Market, By Value, In USD Million, 2018-2032F
• Figure 133. Japan Electric Facial Cleansers Market, By Volume, In Thousand Units, 2018-2032F
• Figure 134. Japan Electric Facial Cleansers Market Share (%), By Brush Type, 2018-2032F
• Figure 135. Japan Electric Facial Cleansers Market Share (%), By Application, 2018-2032F
• Figure 136. Japan Electric Facial Cleansers Market Share (%), By Price Range, 2018-2032F
• Figure 137. Japan Electric Facial Cleansers Market Share (%), By Distribution Channel, 2018-2032F
• Figure 138. Australia Electric Facial Cleansers Market, By Value, In USD Million, 2018-2032F
• Figure 139. Australia Electric Facial Cleansers Market, By Volume, In Thousand Units, 2018-2032F
• Figure 140. Australia Electric Facial Cleansers Market Share (%), By Brush Type, 2018-2032F
• Figure 141. Australia Electric Facial Cleansers Market Share (%), By Application, 2018-2032F
• Figure 142. Australia Electric Facial Cleansers Market Share (%), By Price Range, 2018-2032F
• Figure 143. Australia Electric Facial Cleansers Market Share (%), By Distribution Channel, 2018-2032F
• Figure 144. Vietnam Electric Facial Cleansers Market, By Value, In USD Million, 2018-2032F
• Figure 145. Vietnam Electric Facial Cleansers Market, By Volume, In Thousand Units, 2018-2032F
• Figure 146. Vietnam Electric Facial Cleansers Market Share (%), By Brush Type, 2018-2032F
• Figure 147. Vietnam Electric Facial Cleansers Market Share (%), By Application, 2018-2032F
• Figure 148. Vietnam Electric Facial Cleansers Market Share (%), By Price Range, 2018-2032F
• Figure 149. Vietnam Electric Facial Cleansers Market Share (%), By Distribution Channel, 2018-2032F
• Figure 150. South Korea Electric Facial Cleansers Market, By Value, In USD Million, 2018-2032F
• Figure 151. South Korea Electric Facial Cleansers Market, By Volume, In Thousand Units, 2018-2032F
• Figure 152. South Korea Electric Facial Cleansers Market Share (%), By Brush Type, 2018-2032F
• Figure 153. South Korea Electric Facial Cleansers Market Share (%), By Application, 2018-2032F
• Figure 154. South Korea Electric Facial Cleansers Market Share (%), By Price Range, 2018-2032F
• Figure 155. South Korea Electric Facial Cleansers Market Share (%), By Distribution Channel, 2018-2032F
• Figure 156. Indonesia Electric Facial Cleansers Market, By Value, In USD Million, 2018-2032F
• Figure 157. Indonesia Electric Facial Cleansers Market, By Volume, In Thousand Units, 2018-2032F
• Figure 158. Indonesia Electric Facial Cleansers Market Share (%), By Brush Type, 2018-2032F
• Figure 159. Indonesia Electric Facial Cleansers Market Share (%), By Application, 2018-2032F
• Figure 160. Indonesia Electric Facial Cleansers Market Share (%), By Price Range, 2018-2032F
• Figure 161. Indonesia Electric Facial Cleansers Market Share (%), By Distribution Channel, 2018-2032F
• Figure 162. Philippines Electric Facial Cleansers Market, By Value, In USD Million, 2018-2032F
• Figure 163. Philippines Electric Facial Cleansers Market, By Volume, In Thousand Units, 2018-2032F
• Figure 164. Philippines Electric Facial Cleansers Market Share (%), By Brush Type, 2018-2032F
• Figure 165. Philippines Electric Facial Cleansers Market Share (%), By Application, 2018-2032F
• Figure 166. Philippines Electric Facial Cleansers Market Share (%), By Price Range, 2018-2032F
• Figure 167. Philippines Electric Facial Cleansers Market Share (%), By Distribution Channel, 2018-2032F
• Figure 168. Middle East & Africa Electric Facial Cleansers Market, By Value, In USD Million, 2018-2032F
• Figure 169. Middle East & Africa Electric Facial Cleansers Market, By Volume, In Thousand Units, 2018-2032F
• Figure 170. Middle East & Africa Electric Facial Cleansers Market Share (%), By Brush Type, 2018-2032F
• Figure 171. Middle East & Africa Electric Facial Cleansers Market Share (%), By Application, 2018-2032F
• Figure 172. Middle East & Africa Electric Facial Cleansers Market Share (%), By Price Range, 2018-2032F
• Figure 173. Middle East & Africa Electric Facial Cleansers Market Share (%), By Distribution Channel, 2018-2032F
• Figure 174. Middle East & Africa Electric Facial Cleansers Market Share (%), By Country, 2018-2032F
• Figure 175. Saudi Arabia Electric Facial Cleansers Market, By Value, In USD Million, 2018-2032F
• Figure 176. Saudi Arabia Electric Facial Cleansers Market, By Volume, In Thousand Units, 2018-2032F
• Figure 177. Saudi Arabia Electric Facial Cleansers Market Share (%), By Brush Type, 2018-2032F
• Figure 178. Saudi Arabia Electric Facial Cleansers Market Share (%), By Application, 2018-2032F
• Figure 179. Saudi Arabia Electric Facial Cleansers Market Share (%), By Price Range, 2018-2032F
• Figure 180. Saudi Arabia Electric Facial Cleansers Market Share (%), By Distribution Channel, 2018-2032F
• Figure 181. UAE Electric Facial Cleansers Market, By Value, In USD Million, 2018-2032F
• Figure 182. UAE Electric Facial Cleansers Market, By Volume, In Thousand Units, 2018-2032F
• Figure 183. UAE Electric Facial Cleansers Market Share (%), By Brush Type, 2018-2032F
• Figure 184. UAE Electric Facial Cleansers Market Share (%), By Application, 2018-2032F
• Figure 185. UAE Electric Facial Cleansers Market Share (%), By Price Range, 2018-2032F
• Figure 186. UAE Electric Facial Cleansers Market Share (%), By Distribution Channel, 2018-2032F
• Figure 187. South Africa Electric Facial Cleansers Market, By Value, In USD Million, 2018-2032F
• Figure 188. South Africa Electric Facial Cleansers Market, By Volume, In Thousand Units, 2018-2032F
• Figure 189. South Africa Electric Facial Cleansers Market Share (%), By Brush Type, 2018-2032F
• Figure 190. South Africa Electric Facial Cleansers Market Share (%), By Application, 2018-2032F
• Figure 191. South Africa Electric Facial Cleansers Market Share (%), By Price Range, 2018-2032F
• Figure 192. South Africa Electric Facial Cleansers Market Share (%), By Distribution Channel, 2018-2032F
• Figure 193. By Brush Type Map-Market Size (USD Million) & Growth Rate (%), 2024
• Figure 194. By Application Map-Market Size (USD Million) & Growth Rate (%), 2024
• Figure 195. By Price Range Map-Market Size (USD Million) & Growth Rate (%), 2024
• Figure 196. By Distribution Channel Map-Market Size (USD Million) & Growth Rate (%), 2024
• Figure 197. By Region Map-Market Size (USD Million) & Growth Rate (%), 2024

Global electric facial cleansers market is projected to witness a CAGR of 5.94% during the forecast period 2025-2032, growing from USD 2.85 billion in 2024 to USD 4.52 billion in 2032F, owing to increasing consumer demand for advanced skincare solutions, technological advancements, and rising awareness about personal grooming. One of the major drivers is heightening awareness of skin care and the need for sophisticated cleansing products, whereby consumers are looking for better means of tackling skin issues. Electrical facial cleansers, through deep exfoliation and product absorption, are increasingly popular, further supported by dermatologists' and beauty influencers' endorsements. These technologies, including AI-driven personalization, intelligent sensors, and app-enabled devices, are improving consumer experience and drawing technology-savvy customers.

The role of social media and beauty trends, such as viral routines like "glass skin" and celebrity tie-ups, has also played a major role in increasing market visibility and adoption. Increasing disposable incomes, especially in the emerging economies, have increased premium skincare device availability, and the growth in e-commerce platforms has eased shopping. Furthermore, the increase in the male grooming market is opening new avenues, with companies creating gender-neutral or male-specific products. Medical approvals and employment of electric cleansers within post-treatment skincare regimes further authenticate their effectiveness. Sustainability is another primary consideration, with environmentally aware customers favoring reusable, silicone-tipped brushes and power-efficient designs. Taken together, these forces are driving the electric facial cleansers market ahead, with growth set to continue as personalization, innovation, and sustainability become watchwords for brands seeking to address changing consumer needs.

Rising Skincare Awareness Drives the Global Electric Facial Cleansers Market

The global electric facial cleansers market is experiencing high growth, as consumer knowledge about skincare and the requirement for higher-end cleansing solutions are on the rise. As consumers increasingly recognize skin health, concerns such as acne, pollution damage, and aging before their time have caused a boom in demand for efficient cleansing solutions. Electric face cleansers, which enjoy deep-cleansing and exfoliating features, are becoming increasingly popular as they provide better results than conventional manual procedures. Additionally, dermatologists and skin specialists widely endorse these products, further enhancing consumer confidence. For instance, in June 2024, Estee Lauder Inc. hosted a scientific board advisory meeting in Seoul, South Korea, to share insights on dermatology. The convention focused on recent trends in dermatological procedures in China and South Korea, and the positive impact of skin care products in dermatological procedures. With consumers giving increasing importance to skincare as a part of their daily lives, the market for electric facial cleansers is set for long-term growth, fueled by innovation, endorsements, and increasing focus on preventive skincare.

Influence of Social Media and Beauty Trends Drives the Global Electric Facial Cleansers Market

The market for electric facial cleansers is growing at a rapid pace, largely driven by the strong power of social media as well as changing trends in beauty. Social media giants such as Instagram, TikTok, and YouTube have become major drivers of purchase demand, with dermatologists and beauty influencers promoting the advantages of the use of electric cleansing devices in attaining smooth, "glass skin" and deep pore cleaning. Viral trends such as the 10-step Korean skincare routine and SkinTok guides have raised awareness and usage, making these devices a required component of contemporary skincare routines. Endorsements by celebrities and partnerships with beauty companies further increase visibility, while user-generated content and before-and-after reviews create trust and social proof, driving the global electric facial cleansers market demand in the forecast period. For instance, in July 2024, Secrets, ceramides, and a few double-crossing dermatologists-CeraVe, a skincare brand recommended by dermatologists and operated by L'Oreal USA S/D, Inc., backed with its latest campaign, "Cleanse Like a Derm, - a CeraVe Soap Opera." This soap opera-inspired drama is designed to help consumers learn the right way to cleanse their skin. The growth of skin care entertainment, with skincare routines blending into fun, shareable content, has also increased the popularity of electric cleansers among the younger population. With beauty trends still focusing on home-based, professional-level treatments, the market for electric facial cleansers is poised to continue its upward growth, driven by the exciting synergy between social media influence and changing consumer habits.

Household Application Dominates Market Growth Globally

The global electric facial cleansers market is experiencing notable growth, with household usage proving to be the prevailing and driving force in this growth. The shift from professional salon visits to widespread home adoption reflects changing consumer preferences, as people increasingly seek convenient, salon-quality skincare solutions in the comfort of their own homes. The high-speed growth of the household segment is driven by various reasons, such as technological innovations that have reduced the cost and accessibility of devices, increased hygiene consciousness following the pandemic, and the rising demand among consumers for tailored skincare solutions. To meet this trend, manufacturers have been launching innovative products specifically suited for in-home use, with compact designs, customizable settings, waterproof features, and even smart technology integration. This shift towards at-home skincare remedies is not merely a trend in the market, but rather an overall change in how consumers tend to their everyday beauty routines.

For instance, in May 2024, LG Electronics Inc., launched its Pra.L home beauty care lineup globally, starting in Hong Kong. The series includes three innovative products, the Dermathera facial-lifting device, Intensive Multicare all-in-one facial care device, and WashPop ultrasound facial cleanser.

North America Leads in the Global Electric Facial Cleansers Market

North America is a leading region in the global electric facial cleansers market, holding the biggest revenue share. In addition, the United States and Canada have uniquely high rates of adoption, which are propelled by high consumer consciousness regarding sophisticated skincare options as well as by cultural narratives that place high emphasis on grooming and anti-aging routines. The area is supported by strong distribution networks, and big retailers make gadgets widely available to consumers. Consumers in North America show higher readiness to spend on high-end beauty gadgets, and most of them see electric facial cleansers as a necessary part of daily skincare routines instead of a luxury. In addition, the advanced e-commerce platform in the region, coupled with high social media following, has spurred product awareness and uptake. The intersection of technological advancements, consumer literacy, and sound retail channels put North America on the trajectory to retain its market leadership in the coming years.

Impact of the U.S. Tariff on the Global Electric Facial Cleansers Market

The imposition of U.S. tariffs on imported electric facial cleansers has created significant ripple effects across the global market, influencing pricing, supply chains, and competitive dynamics.

As a key consumer of premium skincare devices, the U.S. relies heavily on imports from manufacturing hubs such as China, South Korea, and Europe.

Brands importing devices (especially from China), forcing them to either absorb costs or pass them to consumers.

Some consumers may shift to manual alternatives or delay upgrades, slowing market growth.

Key Players Landscape and Outlook

The global electric facial cleansers market is witnessing robust growth, driven by increasing consumer awareness of skincare, rising disposable incomes, and ongoing technological advancements in beauty devices. Urban populations are key consumers, using these devices to address common skin concerns such as dryness, acne, and roughness, while also benefiting from features such as exfoliation, massage, and wrinkle reduction. The convenience and time-saving aspects of electric face cleansers, along with their easy availability on e-commerce platforms, have further propelled market growth. Leading companies are driving innovation by introducing advanced features such as massaging functions, interchangeable brush heads, wireless charging, and AI-powered skin analysis to address diverse skin types and consumer preferences. Overall, the outlook for the electric facial cleansers market remains positive, with continued innovation, digital transformation, and growing consumer demand expected to drive sustained growth in the coming years.

For instance, in December 2024, L'Oreal S.A. announced to sign an agreement with the Swiss retail giant Migros Group to acquire Gowoonsesang Cosmetics Co., Ltd, which includes the popular Korean skincare brand Dr.G. This move is all about tapping into the booming K-Beauty trend and providing effective, scientifically backed skincare solutions that are both affordable and high-quality.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariffs

4. Executive Summary

5. Voice of Customers

• 5.1. Respondent Demographics
• 5.2. Brand Awareness
• 5.3. Factors Considered in Purchase Decisions
• 5.4. Challenges Faced Post Purchase
• 5.5. Preferred Distribution Channel
• 5.6. Frequency of Purchase

6. Global Electric Facial Cleansers Market Outlook, 2018-2032F

• 6.1. Market Size Analysis & Forecast
  • 6.1.1. By Value
  • 6.1.2. By Volume
• 6.2. Market Share Analysis & Forecast
  • 6.2.1. By Brush Type
    • 6.2.1.1. Bristle Brushes
    • 6.2.1.2. Silicone Brushes
  • 6.2.2. By Application
    • 6.2.2.1. Household
    • 6.2.2.2. Commercial
  • 6.2.3. By Price Range
    • 6.2.3.1. Mass/Economy
    • 6.2.3.2. Premium
  • 6.2.4. By Distribution Channel
    • 6.2.4.1. Supermarkets/Hypermarkets
    • 6.2.4.2. Specialty Stores
    • 6.2.4.3. Departmental Stores
    • 6.2.4.4. Online
    • 6.2.4.5. Others
  • 6.2.5. By Region
    • 6.2.5.1. North America
    • 6.2.5.2. Europe
    • 6.2.5.3. Asia-Pacific
    • 6.2.5.4. South America
    • 6.2.5.5. Middle East and Africa
  • 6.2.6. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2024)
• 6.3. Market Map Analysis, 2024
  • 6.3.1. By Brush Type
  • 6.3.2. By Application
  • 6.3.3. By Price Range
  • 6.3.4. By Distribution Channel
  • 6.3.5. By Region

7. North America Electric Facial Cleansers Market Outlook, 2018-2032F

• 7.1. Market Size Analysis & Forecast
  • 7.1.1. By Value
  • 7.1.2. By Volume
• 7.2. Market Share Analysis & Forecast
  • 7.2.1. By Brush Type
    • 7.2.1.1. Bristle Brushes
    • 7.2.1.2. Silicone Brushes
  • 7.2.2. By Application
    • 7.2.2.1. Household
    • 7.2.2.2. Commercial
  • 7.2.3. By Price Range
    • 7.2.3.1. Mass/Economy
    • 7.2.3.2. Premium
  • 7.2.4. By Distribution Channel
    • 7.2.4.1. Supermarkets/Hypermarkets
    • 7.2.4.2. Specialty Stores
    • 7.2.4.3. Departmental Stores
    • 7.2.4.4. Online
    • 7.2.4.5. Others
  • 7.2.5. By Country Share
    • 7.2.5.1. United States
    • 7.2.5.2. Canada
    • 7.2.5.3. Mexico
• 7.3. Country Market Assessment
  • 7.3.1. United States Electric Facial Cleansers Market Outlook, 2018-2032F*
    • 7.3.1.1. Market Size Analysis & Forecast
      • 7.3.1.1.1. By Value
      • 7.3.1.1.2. By Volume
    • 7.3.1.2. Market Share Analysis & Forecast
      • 7.3.1.2.1. By Brush Type
        • 7.3.1.2.1.1. Bristle Brushes
        • 7.3.1.2.1.2. Silicone Brushes
      • 7.3.1.2.2. By Application
        • 7.3.1.2.2.1. Household
        • 7.3.1.2.2.2. Commercial
      • 7.3.1.2.3. By Price Range
        • 7.3.1.2.3.1. Mass/Economy
        • 7.3.1.2.3.2. Premium
      • 7.3.1.2.4. By Distribution Channel
        • 7.3.1.2.4.1. Supermarkets/Hypermarkets
        • 7.3.1.2.4.2. Specialty Stores
        • 7.3.1.2.4.3. Departmental Stores
        • 7.3.1.2.4.4. Online
        • 7.3.1.2.4.5. Others
  • 7.3.2. Canada
  • 7.3.3. Mexico

All segments will be provided for all regions and countries covered

8. Europe Electric Facial Cleansers Market Outlook, 2018-2032F

• 8.1. Germany
• 8.2. France
• 8.3. Italy
• 8.4. United Kingdom
• 8.5. Russia
• 8.6. Netherlands
• 8.7. Spain
• 8.8. Poland

9. Asia-Pacific Electric Facial Cleansers Market Outlook, 2018-2032F

• 9.1. India
• 9.2. China
• 9.3. Japan
• 9.4. Australia
• 9.5. Vietnam
• 9.6. South Korea
• 9.7. Indonesia
• 9.8. Philippines

10. South America Electric Facial Cleansers Market Outlook, 2018-2032F

• 10.1. Brazil
• 10.2. Argentina

11. Middle East and Africa Electric Facial Cleansers Market Outlook, 2018-2032F

• 11.1. Saudi Arabia
• 11.2. UAE
• 11.3. South Africa

12. Demand Supply Analysis

13. Porter's Five Forces Analysis

14. PESTLE Analysis

15. Pricing Analysis

16. Market Dynamics

• 16.1. Market Drivers
• 16.2. Market Challenges

17. Consumer Buying Behavior Analysis

18. Market Trends and Developments

19. Case Studies

20. Competitive Landscape

• 20.1. Competition Matrix of Top 5 Market Leaders
• 20.2. SWOT Analysis for Top 5 Players
• 20.3. Key Players Landscape for Top 10 Market Players
  • 20.3.1. Foreo
    • 20.3.1.1. Company Details
    • 20.3.1.2. Key Management Personnel
    • 20.3.1.3. Key Products Offered
    • 20.3.1.4. Key Financials (As Reported)
    • 20.3.1.5. Key Market Focus and Geographical Presence
    • 20.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 20.3.2. Koninklijke Philips N.V.
  • 20.3.3. L'Oreal S.A.
  • 20.3.4. Panasonic Holdings Corporation
  • 20.3.5. Conair LLC
  • 20.3.6. Nu Skin Enterprises Inc.
  • 20.3.7. Beurer GmbH
  • 20.3.8. Age Sciences, Inc. (PMD Beauty)
  • 20.3.9. Hitachi, Ltd.
  • 20.3.10. Michael Todd Beauty LP

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

21. Strategic Recommendations

22. About Us and Disclaimer