市場調査レポート

商品コード

1512072

プログラマティックDOOH（Digital Out-Of-Home）市場規模、シェア、動向分析レポート：プログラマティックプラットフォーム別、ロケーション別、最終用途別、フォーマット別、地域別、セグメント別予測、2024年～2030年

Programmatic Digital Out-Of-Home Market Size, Share & Trends Analysis Report By Programmatic Platforms (Demand-Side Platforms, Supply-Side Platforms), By Location, By End-use, By Format, By Region, And Segment Forecasts, 2024 - 2030

出版日: 2024年06月26日
発行: Grand View Research
ページ情報: 英文 100 Pages
納期: 2～10営業日

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概要
図表
目次

概要

サンプル依頼リストに入れる

プログラマティックDOOH（Digital Out-Of-Home）市場の成長と動向：

Grand View Research, Inc.の最新レポートによると、世界のプログラマティックDOOH（Digital Out-Of-Home）市場規模は2030年までに61億4,880万米ドルに達すると予測され、2024年から2030年までのCAGRは31.5%で成長すると予測されています。

プログラマティックDOOH（Digital Out-Of-Home）は、従来のメディアではあまり効果が期待できないような公共スペースで消費者を惹きつける能力で際立っています。DOOH広告のダイナミックで視覚に訴える性質は注目を集め、エンゲージメントを促進します。さらに、一部のデジタル・ディスプレイで利用可能なインタラクティブ機能は、より没入感のある体験を提供し、消費者の相互作用と参加を促します。この側面は、ユニークでインパクトのある広告体験を作りたいブランドにとって特に価値があります。

ディスプレイ技術の進歩は、市場の成長を後押ししています。高解像度スクリーン、LED技術、インタラクティブ・ディスプレイの開発により、静的なビルボードやポスターは、リッチなマルチメディア・コンテンツを提供できるダイナミックで注目を集めるキャンバスへと変貌を遂げました。これらの進歩は、広告の視覚的インパクトを高めるだけでなく、コンテンツ配信の柔軟性を高め、広告主が時間帯、場所、視聴者の属性などの要因に基づいてメッセージを調整できるようにします。

データ主導型のターゲティング機能の採用が、市場の成長をさらに後押ししています。リアルタイムのデータ分析と視聴者インサイトを活用することで、広告主は高度にパーソナライズされた、文脈に即した広告を消費者に配信できます。天候や時間帯、販売地点への近さなどに基づいて広告を調整するなど、データ主導型のターゲティングによって、広告主はキャンペーン・パフォーマンスを最適化し、ROIを最大化することができます。このような精度の高いターゲティングによって、プログラマティックDOOH（Digital Out-Of-Home）広告の効果は向上し、消費者と有意義な方法でつながろうとするブランドにとって、魅力的な選択肢となっています。

プログラマティックDOOH（Digital Out-Of-Home）市場レポートハイライト

プログラマティックプラットフォーム別では、デマンドサイドプラットフォーム（DSP）分野が2023年の売上高シェア56.03%で市場をリード。デジタルスクリーンの普及と都市環境のデジタル化により、プログラマティックDOOH（Digital Out-Of-Home）キャンペーンに利用可能な在庫が拡大し、DSPの採用が促進されました。
ロケーション別では、屋内セグメントが2023年に72.4%の最大売上シェアで市場をリードしました。屋内環境では、詳細な人口統計データや行動データにアクセスできることが多く、時間帯、消費者の行動パターン、特定の場所に基づくコンテキストなどの要因に基づく正確なターゲティングが可能になります。
最終用途別では、不動産分野が2023年に15.3％の最大売上シェアで市場をリードしました。都市化とスマートシティへの取り組みが拡大し続ける中、不動産セグメントの市場への貢献はますます大きくなっており、世界収益における大きなシェアを牽引しています。
北米は2023年に35.0%の最大収益シェアを獲得し、市場を独占しました。北米では、大手テクノロジー企業やデジタル広告企業が強い存在感を示しており、プログラマティックソリューションの革新と採用が進んでいます。

市場イントロダクション/系統展望
市場規模と成長見通し
業界バリューチェーン分析
市場力学
- 市場促進要因分析
- 市場抑制要因分析
- 業界の機会
- 業界の課題
プログラマティックDOOH（Digital Out-Of-Home）市場分析ツール
- ポーターの分析
- PESTEL分析

第4章プログラマティックDOOH（Digital Out-Of-Home）市場：プログラマティックプラットフォーム別推定・動向分析

セグメントダッシュボード
プログラマティックDOOH（Digital Out-Of-Home）
デマンドサイドプラットフォーム（DSP）
サプライサイドプラットフォーム（SSP）

第5章プログラマティックDOOH（Digital Out-Of-Home）市場：ロケーション別推定・動向分析

セグメントダッシュボード
プログラマティックDOOH（Digital Out-Of-Home）
屋内
屋外

第6章プログラマティックDOOH（Digital Out-Of-Home）市場：最終用途別推定・動向分析

セグメントダッシュボード
プログラマティックDOOH（Digital Out-Of-Home）
自動車
金融業務
政府
メディアとエンターテイメント
小売・eコマース
不動産
レストラン
その他

第7章プログラマティックDOOH（Digital Out-Of-Home）市場：フォーマット別推定・動向分析

セグメントダッシュボード
プログラマティックDOOH（Digital Out-Of-Home）
ビルボード
ストリートファニチャー
交通
その他

第8章プログラマティックDOOH（Digital Out-Of-Home）市場：地域別推定・動向分析

プログラマティックDOOH（Digital Out-Of-Home）
北米
- 北米のプログラマティックDOOH（Digital Out-Of-Home）
- 米国
- カナダ
欧州
- 欧州のプログラマティックDOOH（Digital Out-Of-Home）
- 英国
- ドイツ
- フランス
アジア太平洋地域
- アジア太平洋のプログラマティックDOOH（Digital Out-Of-Home）
- 中国
- 日本
- インド
- オーストラリア
- 韓国
ラテンアメリカ
- ラテンアメリカのプログラマティックDOOH（Digital Out-Of-Home）
- ブラジル
- メキシコ
中東およびアフリカ
- 中東およびアフリカのプログラマティックDOOH（Digital Out-Of-Home）
- アラブ首長国連邦
- 南アフリカ
- サウジアラビア

第9章競合情勢

主要市場参入企業による最近の動向と影響分析
企業分類
企業の市場ポジショニング
企業の市場シェア分析
企業ヒートマップ分析
戦略マッピング
- 拡大
- 合併と買収
- パートナーシップとコラボレーション
- 新製品の発売
- 研究開発
企業プロファイル
- JCDecaux Group
- Stroer SE &Co. KGaA
- Clear Channel Outdoor Holdings, Inc.
- Outfront Media Inc.
- oOh!media Limited.
- Lamar Advertising Company
- Broadsign International LLC.
- Focus Media
- Crimtan
- Daktronics Dr.

図表

List of Tables

Table 1 Programmatic Digital Out-of-home (pDOOH) Market industry snapshot & key buying criteria, 2017 - 2030
Table 2 Global programmatic digital out-of-home (pDOOH) market, 2017 - 2030 (USD Million)
Table 3 Global programmatic digital out-of-home (pDOOH) market estimates and forecast by programmatic platforms, 2017 - 2030 (USD Million)
Table 4 Global programmatic digital out-of-home (pDOOH) market estimates and forecast by location, 2017 - 2030 (USD Million)
Table 5 Global programmatic digital out-of-home (pDOOH) market estimates and forecast by End Use, 2017 - 2030 (USD Million)
Table 6 Global programmatic digital out-of-home (pDOOH) market estimates and forecast by format, 2017 - 2030 (USD Million)
Table 7 Global programmatic digital out-of-home (pDOOH) market estimates and forecasts by region, 2017 - 2030 (USD Million)
Table 8 Programmatic digital out-of-home (pDOOH) market estimates and forecast by demand-side platforms (DSPs), 2017 - 2030 (USD Million)
Table 9 Programmatic digital out-of-home (pDOOH) market estimates and forecast, by supply-side platforms (SSPs), 2017 - 2030 (USD Million)
Table 10 Programmatic digital out-of-home (pDOOH) market estimates and forecast by indoor, 2017 - 2030 (USD Million)
Table 11 Programmatic digital out-of-home (pDOOH) market estimates and forecast by outdoor, 2017 - 2030 (USD Million)
Table 12 Programmatic digital out-of-home (pDOOH) market estimates and forecast by automotive, 2017 - 2030 (USD Million)
Table 13 Programmatic digital out-of-home (pDOOH) market estimates and forecast by financial services, 2017 - 2030 (USD Million)
Table 14 Programmatic digital out-of-home (pDOOH) market estimates and forecast, by government, 2017 - 2030 (USD Million)
Table 15 Programmatic digital out-of-home (pDOOH) market estimates and forecast by media & entertainment, 2017 - 2030 (USD Million)
Table 16 Programmatic digital out-of-home (pDOOH) market estimates and forecast, by real estate, 2017 - 2030 (USD Million)
Table 17 Programmatic digital out-of-home (pDOOH) market estimates and forecast by restaurants, 2017 - 2030 (USD Million)
Table 18 Programmatic digital out-of-home (pDOOH) market estimates and forecast by others, 2017 - 2030 (USD Million)
Table 19 Programmatic digital out-of-home (pDOOH) market estimates and forecast by billboards, 2017 - 2030 (USD Million)
Table 20 Programmatic digital out-of-home (pDOOH) market estimates and forecast by street furniture, 2017 - 2030 (USD Million)
Table 21 Programmatic digital out-of-home (pDOOH) market estimates and forecast, by transit, 2017 - 2030 (USD Million)
Table 22 Programmatic digital out-of-home (pDOOH) market estimates and forecast by others, 2017 - 2030 (USD Million)
Table 23 North America Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecast, 2017 - 2030 (USD Million)
Table 24 North America programmatic digital out-of-home (pDOOH) market estimates and forecast, by programmatic platforms, 2017 - 2030 (USD Million)
Table 25 North America programmatic digital out-of-home (pDOOH) market estimates and forecast, by location, 2017 - 2030 (USD Million)
Table 26 North America programmatic digital out-of-home (pDOOH) market estimates and forecast, by End Use, 2017 - 2030 (USD Million)
Table 27 North America programmatic digital out-of-home (pDOOH) market estimates and forecast, by format, 2017 - 2030 (USD Million)
Table 28 U.S. programmatic digital out-of-home (pDOOH) Market Estimates and Forecast, 2017 - 2030 (USD Million)
Table 29 U.S. programmatic digital out-of-home (pDOOH) market estimates and forecast, by programmatic platforms, 2017 - 2030 (USD Million)
Table 30 U.S. programmatic digital out-of-home (pDOOH) market estimates and forecast, by location, 2017 - 2030 (USD Million)
Table 31 U.S. programmatic digital out-of-home (pDOOH) market estimates and forecast, by End Use, 2017 - 2030 (USD Million)
Table 32 U.S. programmatic digital out-of-home (pDOOH) market estimates and forecast, by format, 2017 - 2030 (USD Million)
Table 33 Canada programmatic digital out-of-home (pDOOH) market Estimates and Forecast, 2017 - 2030 (USD Million)
Table 34 Canada programmatic digital out-of-home (pDOOH) market estimates and forecast, by programmatic platforms, 2017 - 2030 (USD Million)
Table 35 Canada programmatic digital out-of-home (pDOOH) market estimates and forecast, by location, 2017 - 2030 (USD Million)
Table 36 Canada programmatic digital out-of-home (pDOOH) market estimates and forecast, by End Use, 2017 - 2030 (USD Million)
Table 37 Canada programmatic digital out-of-home (pDOOH) market estimates and forecast, by format, 2017 - 2030 (USD Million)
Table 38 Europe programmatic digital out-of-home (pDOOH) market Estimates and Forecast, 2017 - 2030 (USD Million)
Table 39 Europe programmatic digital out-of-home (pDOOH) market estimates and forecast, by programmatic platforms, 2017 - 2030 (USD Million)
Table 40 Europe programmatic digital out-of-home (pDOOH) market estimates and forecast, by location, 2017 - 2030 (USD Million)
Table 41 Europe programmatic digital out-of-home (pDOOH) market estimates and forecast, by End Use, 2017 - 2030 (USD Million)
Table 42 Europe programmatic digital out-of-home (pDOOH) market estimates and forecast, by format, 2017 - 2030 (USD Million)
Table 43 UK programmatic digital out-of-home (pDOOH) market Estimates and Forecast, 2017 - 2030 (USD Million)
Table 44 UK programmatic digital out-of-home (pDOOH) market estimates and forecast, by programmatic platforms, 2017 - 2030 (USD Million)
Table 45 UK programmatic digital out-of-home (pDOOH) market estimates and forecast, by location, 2017 - 2030 (USD Million)
Table 46 UK programmatic digital out-of-home (pDOOH) market estimates and forecast, by End Use, 2017 - 2030 (USD Million)
Table 47 UK programmatic digital out-of-home (pDOOH) market estimates and forecast, by format, 2017 - 2030 (USD Million)
Table 48 Germany programmatic digital out-of-home (pDOOH) market Estimates and Forecast, 2017 - 2030 (USD Million)
Table 49 Germany programmatic digital out-of-home (pDOOH) market estimates and forecast, by programmatic platforms, 2017 - 2030 (USD Million)
Table 50 Germany programmatic digital out-of-home (pDOOH) market estimates and forecast, by location, 2017 - 2030 (USD Million)
Table 51 Germany programmatic digital out-of-home (pDOOH) market estimates and forecast, by End Use, 2017 - 2030 (USD Million)
Table 52 Germany programmatic digital out-of-home (pDOOH) market estimates and forecast, by format, 2017 - 2030 (USD Million)
Table 53 France programmatic digital out-of-home (pDOOH) market Estimates and Forecast, 2017 - 2030 (USD Million)
Table 54 France programmatic digital out-of-home (pDOOH) market estimates and forecast, by programmatic platforms, 2017 - 2030 (USD Million)
Table 55 France programmatic digital out-of-home (pDOOH) market estimates and forecast, by location, 2017 - 2030 (USD Million)
Table 56 France programmatic digital out-of-home (pDOOH) market estimates and forecast, by End Use, 2017 - 2030 (USD Million)
Table 57 France programmatic digital out-of-home (pDOOH) market estimates and forecast, by format, 2017 - 2030 (USD Million)
Table 58 Asia Pacific programmatic digital out-of-home (pDOOH) market Estimates and Forecast, 2017 - 2030 (USD Million)
Table 59 Asia Pacific programmatic digital out-of-home (pDOOH) market estimates and forecast, by programmatic platforms, 2017 - 2030 (USD Million)
Table 60 Asia Pacific programmatic digital out-of-home (pDOOH) market estimates and forecast, by location, 2017 - 2030 (USD Million)
Table 61 Asia Pacific programmatic digital out-of-home (pDOOH) market estimates and forecast, by End Use, 2017 - 2030 (USD Million)
Table 62 Asia Pacific pDOOH market estimates and forecast, by format, 2017 - 2030 (USD Million)
Table 63 China programmatic digital out-of-home (pDOOH) market Estimates and Forecast, 2017 - 2030 (USD Million)
Table 64 China programmatic digital out-of-home (pDOOH) market estimates and forecast, by programmatic platforms, 2017 - 2030 (USD Million)
Table 65 China programmatic digital out-of-home (pDOOH) market estimates and forecast, by location, 2017 - 2030 (USD Million)
Table 66 China programmatic digital out-of-home (pDOOH) market estimates and forecast, by End Use, 2017 - 2030 (USD Million)
Table 67 China programmatic digital out-of-home (pDOOH) market estimates and forecast, by format, 2017 - 2030 (USD Million)
Table 68 Japan programmatic digital out-of-home (pDOOH) market Estimates and Forecast, 2017 - 2030 (USD Million)
Table 69 Japan programmatic digital out-of-home (pDOOH) market estimates and forecast, by programmatic platforms, 2017 - 2030 (USD Million)
Table 70 Japan programmatic digital out-of-home (pDOOH) market estimates and forecast, by location, 2017 - 2030 (USD Million)
Table 71 Japan programmatic digital out-of-home (pDOOH) market estimates and forecast, by End Use, 2017 - 2030 (USD Million)
Table 72 Japan programmatic digital out-of-home (pDOOH) market estimates and forecast, by format, 2017 - 2030 (USD Million)
Table 73 India programmatic digital out-of-home (pDOOH) market Estimates and Forecast, 2017 - 2030 (USD Million)
Table 74 India programmatic digital out-of-home (pDOOH) market estimates and forecast, by programmatic platforms, 2017 - 2030 (USD Million)
Table 75 India programmatic digital out-of-home (pDOOH) market estimates and forecast, by location, 2017 - 2030 (USD Million)
Table 76 India programmatic digital out-of-home (pDOOH) market estimates and forecast, by End Use, 2017 - 2030 (USD Million)
Table 77 India programmatic digital out-of-home (pDOOH) market estimates and forecast, by format, 2017 - 2030 (USD Million)
Table 78 Australia programmatic digital out-of-home (pDOOH) market Estimates and Forecast, 2017 - 2030 (USD Million)
Table 79 Australia programmatic digital out-of-home (pDOOH) market estimates and forecast, by programmatic platforms, 2017 - 2030 (USD Million)
Table 80 Australia programmatic digital out-of-home (pDOOH) market estimates and forecast, by location, 2017 - 2030 (USD Million)
Table 81 Australia programmatic digital out-of-home (pDOOH) market estimates and forecast, by End Use, 2017 - 2030 (USD Million)
Table 82 Australia programmatic digital out-of-home (pDOOH) market estimates and forecast, by format, 2017 - 2030 (USD Million)
Table 83 South Korea programmatic digital out-of-home (pDOOH) market Estimates and Forecast, 2017 - 2030 (USD Million)
Table 84 South Korea programmatic digital out-of-home (pDOOH) market estimates and forecast, by programmatic platforms, 2017 - 2030 (USD Million)
Table 85 South Korea programmatic digital out-of-home (pDOOH) market estimates and forecast, by location, 2017 - 2030 (USD Million)
Table 86 South Korea programmatic digital out-of-home (pDOOH) market estimates and forecast, by End Use, 2017 - 2030 (USD Million)
Table 87 South Korea programmatic digital out-of-home (pDOOH) market estimates and forecast, by format, 2017 - 2030 (USD Million)
Table 88 Latin America programmatic digital out-of-home (pDOOH) market Estimates and Forecast, 2017 - 2030 (USD Million)
Table 89 Latin America programmatic digital out-of-home (pDOOH) market estimates and forecast, by programmatic platforms, 2017 - 2030 (USD Million)
Table 90 Latin America programmatic digital out-of-home (pDOOH) market estimates and forecast, by location, 2017 - 2030 (USD Million)
Table 91 Latin America programmatic digital out-of-home (pDOOH) market estimates and forecast, by End Use, 2017 - 2030 (USD Million)
Table 92 Latin America programmatic digital out-of-home (pDOOH) market estimates and forecast, by format, 2017 - 2030 (USD Million)
Table 93 Brazil programmatic digital out-of-home (pDOOH) market Estimates and Forecast, 2017 - 2030 (USD Million)
Table 94 Brazil programmatic digital out-of-home (pDOOH) market estimates and forecast, by programmatic platforms, 2017 - 2030 (USD Million)
Table 95 Brazil programmatic digital out-of-home (pDOOH) market estimates and forecast, by location, 2017 - 2030 (USD Million)
Table 96 Brazil programmatic digital out-of-home (pDOOH) market estimates and forecast, by End Use, 2017 - 2030 (USD Million)
Table 97 Brazil programmatic digital out-of-home (pDOOH) market estimates and forecast, by format, 2017 - 2030 (USD Million)
Table 98 Mexico programmatic digital out-of-home (pDOOH) market Estimates and Forecast, 2017 - 2030 (USD Million)
Table 99 Mexico programmatic digital out-of-home (pDOOH) market estimates and forecast, by programmatic platforms, 2017 - 2030 (USD Million)
Table 100 Mexico programmatic digital out-of-home (pDOOH) market estimates and forecast, by location, 2017 - 2030 (USD Million)
Table 101 Mexico programmatic digital out-of-home (pDOOH) market estimates and forecast, by End Use, 2017 - 2030 (USD Million)
Table 102 Mexico programmatic digital out-of-home (pDOOH) market estimates and forecast, by format, 2017 - 2030 (USD Million)
Table 103 Middle East & Africa programmatic digital out-of-home (pDOOH) market Estimates And Forecast, 2017 - 2030 (USD Million)
Table 104 Middle East & Africa programmatic digital out-of-home (pDOOH) market estimates and forecast, by programmatic platforms, 2017 - 2030 (USD Million)
Table 105 Middle East & Africa programmatic digital out-of-home (pDOOH) market estimates and forecast, by location, 2017 - 2030 (USD Million)
Table 106 Middle East & Africa programmatic digital out-of-home (pDOOH) market estimates and forecast, by End Use, 2017 - 2030 (USD Million)
Table 107 Middle East & Africa programmatic digital out-of-home (pDOOH) market estimates and forecast, by format, 2017 - 2030 (USD Million)
Table 108 UAE programmatic digital out-of-home (pDOOH) market Estimates and Forecast, 2017 - 2030 (USD Million)
Table 109 UAE programmatic digital out-of-home (pDOOH) market estimates and forecast, by programmatic platforms, 2017 - 2030 (USD Million)
Table 110 UAE programmatic digital out-of-home (pDOOH) market estimates and forecast, by location, 2017 - 2030 (USD Million)
Table 111 UAE programmatic digital out-of-home (pDOOH) market estimates and forecast, by End Use, 2017 - 2030 (USD Million)
Table 112 UAE programmatic digital out-of-home (pDOOH) market estimates and forecast, by format, 2017 - 2030 (USD Million)
Table 113 South Africa programmatic digital out-of-home (pDOOH) market Estimates and Forecast, 2017 - 2030 (USD Million)
Table 114 South Africa programmatic digital out-of-home (pDOOH) market estimates and forecast, by programmatic platforms, 2017 - 2030 (USD Million)
Table 115 South Africa programmatic digital out-of-home (pDOOH) market estimates and forecast, by location, 2017 - 2030 (USD Million)
Table 116 South Africa programmatic digital out-of-home (pDOOH) market estimates and forecast, by End Use, 2017 - 2030 (USD Million)
Table 117 South Africa programmatic digital out-of-home (pDOOH) market estimates and forecast, by format, 2017 - 2030 (USD Million)
Table 118 KSA programmatic digital out-of-home (pDOOH) market Estimates and Forecast, 2017 - 2030 (USD Million)
Table 119 KSA programmatic digital out-of-home (pDOOH) market estimates and forecast, by programmatic platforms, 2017 - 2030 (USD Million)
Table 120 KSA programmatic digital out-of-home (pDOOH) market estimates and forecast, by location, 2017 - 2030 (USD Million)
Table 121 KSA programmatic digital out-of-home (pDOOH) market estimates and forecast, by End Use, 2017 - 2030 (USD Million)
Table 122 KSA programmatic digital out-of-home (pDOOH) market estimates and forecast, by format, 2017 - 2030 (USD Million)

List of Figures

Fig. 1 Programmatic Digital Out-of-home (pDOOH) Market Segmentation
Fig. 2 Technology landscape
Fig. 3 Information Procurement
Fig. 4 Data Analysis Models
Fig. 5 Market Formulation and Validation
Fig. 6 Data Validating & Publishing
Fig. 7 Market Snapshot
Fig. 8 Segment Snapshot (1/2)
Fig. 9 Segment Snapshot (2/2)
Fig. 10 Competitive Landscape Snapshot
Fig. 11 Programmatic Digital Out-of-home (pDOOH) Market Size and Growth Prospects (USD Million)
Fig. 12 Programmatic Digital Out-of-home (pDOOH) Market: Industry Value Chain Analysis
Fig. 13 Programmatic Digital Out-of-home (pDOOH) Market: Market Dynamics
Fig. 14 Programmatic Digital Out-of-home (pDOOH) Market: PORTER's Analysis
Fig. 15 Programmatic Digital Out-of-home (pDOOH) Market: PESTEL Analysis
Fig. 16 Programmatic Digital Out-of-home (pDOOH) Market Share by Programmatic Platforms, 2023 & 2030 (USD Million)
Fig. 17 Programmatic Digital Out-of-home (pDOOH) Market, by Programmatic Platforms: Market Share, 2023 & 2030
Fig. 18 Demand-Side Platforms (DSPs) Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
Fig. 19 Supply-Side Platforms (SSPs) Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
Fig. 20 Programmatic Digital Out-of-home (pDOOH) Market Share by Location, 2023 & 2030 (USD Million)
Fig. 21 Programmatic Digital Out-of-home (pDOOH) Market, by Location: Market Share, 2023 & 2030
Fig. 22 Indoor Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
Fig. 23 Outdoor Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
Fig. 24 Programmatic Digital Out-of-home (pDOOH) Market, by End Use: Key Takeaways
Fig. 25 Programmatic Digital Out-of-home (pDOOH) Market, by End Use: Market Share, 2023 & 2030
Fig. 26 Automotive Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
Fig. 27 Financial Services Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
Fig. 28 Government Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
Fig. 29 Media & Entertainment Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
Fig. 30 Retail & E-commerce Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
Fig. 31 Real Estate Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
Fig. 32 Restaurants Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
Fig. 33 Others Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
Fig. 34 Programmatic Digital Out-of-home (pDOOH) Market Share by Format, 2023 & 2030 (USD Million)
Fig. 35 Programmatic Digital Out-of-home (pDOOH) Market, by Format: Market Share, 2023 & 2030
Fig. 36 Billboards Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
Fig. 37 Street Furniture Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
Fig. 38 Transit Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
Fig. 39 Others Market Estimates & Forecasts, 2017 - 2030 (Revenue, USD Million)
Fig. 40 Programmatic Digital Out-of-home (pDOOH) Market Revenue, by Region, 2023 & 2030 (USD Million)
Fig. 41 Regional Marketplace: Key Takeaways
Fig. 42 Regional Marketplace: Key Takeaways
Fig. 43 North America Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
Fig. 44 US Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
Fig. 45 Canada Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
Fig. 46 Europe Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
Fig. 47 UK Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030) (USD Million)
Fig. 48 Germany Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, (2017 - 2030) (USD Million)
Fig. 49 France Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, (2017 - 2030) (USD Million)
Fig. 50 Asia Pacific Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecast, 2017 - 2030 (USD Million)
Fig. 51 China Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
Fig. 52 Japan Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
Fig. 53 India Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
Fig. 54 Australia Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
Fig. 55 South Korea Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
Fig. 56 Latin America Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
Fig. 57 Brazil Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
Fig. 58 Mexico Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
Fig. 59 MEA Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
Fig. 60 UAE Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
Fig. 61 South Africa Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
Fig. 62 KSA Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
Fig. 63 Key Company Categorization
Fig. 64 Company Market Positioning
Fig. 65 Key Company Market Share Analysis, 2023
Fig. 66 Strategic Framework

Product Code: GVR-4-68040-317-2

Programmatic Digital Out-Of-Home Market Growth & Trends:

The global programmatic digital out-of-home market size is anticipated to reach USD 6,148.8 million by 2030 and is projected to grow at a CAGR of 31.5% from 2024 to 2030, according to a new report by Grand View Research, Inc. pDOOH stands out for its ability to engage consumers in public spaces where traditional media might not be as effective. The dynamic and visually appealing nature of the DOOH advertisement captures attention and drives engagement. Moreover, the interactive features available on some digital displays provide a more immersive experience, encouraging consumer interaction and participation. This aspect is particularly valuable for brands looking to create unique and impactful advertising experiences.

Advancements in display technology have been instrumental in fueling the market growth. The development of high-resolution screens, LED technology, and interactive displays has transformed static billboards and posters into dynamic, attention-grabbing canvases capable of delivering rich multimedia content. These advancements not only enhance the visual impact of advertisements but also enable greater flexibility in content delivery, allowing advertisers to tailor messages based on factors such as time of day, location, and audience demographics.

The adoption of data-driven targeting capabilities has further propelled the market growth. By leveraging real-time data analytics and audience insights, advertisers can deliver highly personalized and contextually relevant advertisements to consumers. Whether its tailoring ads based on weather conditions, time of day, or proximity to the point of sale, data-driven targeting enables advertisers to optimize campaign performance and maximize ROI. This level of precision in targeting has enhanced the effectiveness of Programmatic Digital Out-Of-Home (pDOOH) advertising, making it a compelling option for brands looking to connect with consumers in meaningful ways.

Programmatic Digital Out-of-home Market Report Highlights:

Based on programmatic platform, the demand-side platforms (DSPs) segment led the market with the largest revenue share of 56.03% in 2023. The proliferation of digital screens and the digital transformation of urban environments have expanded the inventory available for pDOOH campaigns, driving the adoption of DSPs
Based on location, the indoor segment led the market with the largest revenue share of 72.4% in 2023. Indoor environments often provide access to detailed demographic and behavioral data, enabling precise targeting based on factors such as time of day, consumer behavior patterns, and specific location-based contexts
Based on end use, the real estate segment led the market with the largest revenue share of 15.3% in 2023. As urbanization and smart city initiatives continue to grow, the real estate segment's contribution to the market has become increasingly significant, driving its substantial share of global revenue
North America dominated the market with the largest revenue share of 35.0% in 2023. The strong presence of leading technology companies and digital advertising firms in North America drives innovation and adoption of programmatic solutions

Chapter 1. Methodology and Scope

1.1. Market Segmentation and Scope
1.2. Market Definitions
1.3. Research Methodology
- 1.3.1. Information Procurement
- 1.3.2. Information or Data Analysis
- 1.3.3. Market Formulation & Data Visualization
- 1.3.4. Data Validation & Publishing
1.4. Research Scope and Assumptions
- 1.4.1. List of Data Sources

Chapter 2. Executive Summary

2.1. Market Outlook
2.2. Segment Outlook
2.3. Competitive Insights

Chapter 3. pDOOH Market Variables, Trends, & Scope

3.1. Market Introduction/Lineage Outlook
3.2. Market Size and Growth Prospects (USD Million)
3.3. Industry Value Chain Analysis
3.4. Market Dynamics
- 3.4.1. Market Drivers Analysis
  - 3.4.1.1. Rising demand for dynamic and real-time advertising
  - 3.4.1.2. Higher investment in programmatic advertising platforms
- 3.4.2. Market Restraints Analysis
  - 3.4.2.1. High initial setup costs
- 3.4.3. Industry Opportunities
- 3.4.4. Industry Challenges
3.5. Programmatic digital out-of-home (pDOOH) market Analysis Tools
- 3.5.1. Porter's Analysis
  - 3.5.1.1. Bargaining power of the suppliers
  - 3.5.1.2. Bargaining power of the buyers
  - 3.5.1.3. Threats of substitution
  - 3.5.1.4. Threats from new entrants
  - 3.5.1.5. Competitive rivalry
- 3.5.2. PESTEL Analysis
  - 3.5.2.1. Political landscape
  - 3.5.2.2. Economic and Social landscape
  - 3.5.2.3. Technological landscape
  - 3.5.2.4. Environmental landscape
  - 3.5.2.5. Legal landscape

Chapter 4. Programmatic digital out-of-home (pDOOH) market: Programmatic Platforms Estimates & Trend Analysis

4.1. Segment Dashboard
4.2. Programmatic digital out-of-home (pDOOH) market: Programmatic Platforms Movement Analysis, 2023 & 2030 (USD Million)
4.3. Demand-Side Platforms (DSPs)
- 4.3.1. Demand-Side Platforms (DSPs) Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
4.4. Supply-Side Platforms (SSPs)
- 4.4.1. Supply-Side Platforms (SSPs) Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)

Chapter 5. pDOOH Market: Location Estimates & Trend Analysis

5.1. Segment Dashboard
5.2. Programmatic digital out-of-home (pDOOH) market: Location Movement Analysis, 2023 & 2030 (USD Million)
5.3. Indoor
- 5.3.1. Indoor Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
5.4. Outdoor
- 5.4.1. Outdoor Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)

Chapter 6. Programmatic digital out-of-home (pDOOH) market: End Use Estimates & Trend Analysis

6.1. Segment Dashboard
6.2. Programmatic digital out-of-home (pDOOH) market: End Use Movement Analysis, 2023 & 2030 (USD Million)
6.3. Automotive
- 6.3.1. Automotive Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
6.4. Financial Services
- 6.4.1. Financial Services Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
6.5. Government
- 6.5.1. Government Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
6.6. Media & Entertainment
- 6.6.1. Media & Entertainment Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
6.7. Retail & E-commerce
- 6.7.1. Retail & E-commerce Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
6.8. Real Estate
- 6.8.1. Real Estate Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
6.9. Restaurants
- 6.9.1. Restaurants Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
6.10. Others
- 6.10.1. Others Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)

Chapter 7. pDOOH Market: Format Estimates & Trend Analysis

7.1. Segment Dashboard
7.2. Programmatic digital out-of-home (pDOOH) market: Format Movement Analysis, 2023 & 2030 (USD Million)
7.3. Billboards
- 7.3.1. Billboards Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
7.4. Street Furniture
- 7.4.1. Street Furniture Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
7.5. Transit
- 7.5.1. Transit Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
7.6. Others
- 7.6.1. Others Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)

Chapter 8. pDOOH Market: Regional Estimates & Trend Analysis

8.1. Programmatic Digital Out-of-home (pDOOH) Market Share, By Region, 2023 & 2030 (USD Million)
8.2. North America
- 8.2.1. North America Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 8.2.2. U.S.
  - 8.2.2.1. U.S. Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 8.2.3. Canada
  - 8.2.3.1. Canada Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
8.3. Europe
- 8.3.1. Europe Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 8.3.2. UK
  - 8.3.2.1. UK Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 8.3.3. Germany
  - 8.3.3.1. Germany Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 8.3.4. France
  - 8.3.4.1. France Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
8.4. Asia Pacific
- 8.4.1. Asia Pacific Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 8.4.2. China
  - 8.4.2.1. China Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 8.4.3. Japan
  - 8.4.3.1. Japan Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 8.4.4. India
  - 8.4.4.1. India Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 8.4.5. Australia
  - 8.4.5.1. Australia Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 8.4.6. South Korea
  - 8.4.6.1. South Korea Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
8.5. Latin America
- 8.5.1. Latin America Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 8.5.2. Brazil
  - 8.5.2.1. Brazil Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 8.5.3. Mexico
  - 8.5.3.1. Mexico Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
8.6. Middle East and Africa
- 8.6.1. Middle East and Africa Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 8.6.2. UAE
  - 8.6.2.1. UAE Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 8.6.3. South Africa
  - 8.6.3.1. South Africa Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 8.6.4. KSA
  - 8.6.4.1. KSA Programmatic Digital Out-of-home (pDOOH) Market Estimates and Forecasts, 2017 - 2030 (USD Million)

Chapter 9. Competitive Landscape

9.1. Recent Developments & Impact Analysis by Key Market Participants
9.2. Company Categorization
9.3. Company Market Positioning
9.4. Company Market Share Analysis
9.5. Company Heat Map Analysis
9.6. Strategy Mapping
- 9.6.1. Expansion
- 9.6.2. Mergers & Acquisition
- 9.6.3. Partnerships & Collaborations
- 9.6.4. New Product Launches
- 9.6.5. Research And Development
9.7. Company Profiles
- 9.7.1. JCDecaux Group
  - 9.7.1.1. Participant's Overview
  - 9.7.1.2. Financial Performance
  - 9.7.1.3. Product Benchmarking
  - 9.7.1.4. Recent Developments
- 9.7.2. Stroer SE & Co. KGaA
  - 9.7.2.1. Participant's Overview
  - 9.7.2.2. Financial Performance
  - 9.7.2.3. Product Benchmarking
  - 9.7.2.4. Recent Developments
- 9.7.3. Clear Channel Outdoor Holdings, Inc.
  - 9.7.3.1. Participant's Overview
  - 9.7.3.2. Financial Performance
  - 9.7.3.3. Product Benchmarking
  - 9.7.3.4. Recent Developments
- 9.7.4. Outfront Media Inc.
  - 9.7.4.1. Participant's Overview
  - 9.7.4.2. Financial Performance
  - 9.7.4.3. Product Benchmarking
  - 9.7.4.4. Recent Developments
- 9.7.5. oOh!media Limited.
  - 9.7.5.1. Participant's Overview
  - 9.7.5.2. Financial Performance
  - 9.7.5.3. Product Benchmarking
  - 9.7.5.4. Recent Developments
- 9.7.6. Lamar Advertising Company
  - 9.7.6.1. Participant's Overview
  - 9.7.6.2. Financial Performance
  - 9.7.6.3. Product Benchmarking
  - 9.7.6.4. Recent Developments
- 9.7.7. Broadsign International LLC.
  - 9.7.7.1. Participant's Overview
  - 9.7.7.2. Financial Performance
  - 9.7.7.3. Product Benchmarking
  - 9.7.7.4. Recent Developments
- 9.7.8. Focus Media
  - 9.7.8.1. Participant's Overview
  - 9.7.8.2. Financial Performance
  - 9.7.8.3. Product Benchmarking
  - 9.7.8.4. Recent Developments
- 9.7.9. Crimtan
  - 9.7.9.1. Participant's Overview
  - 9.7.9.2. Financial Performance
  - 9.7.9.3. Product Benchmarking
  - 9.7.9.4. Recent Developments
- 9.7.10. Daktronics Dr.
  - 9.7.10.1. Participant's Overview
  - 9.7.10.2. Financial Performance
  - 9.7.10.3. Product Benchmarking
  - 9.7.10.4. Recent Developments

プログラマティックDOOH（Digital Out-Of-Home）市場規模、シェア、動向分析レポート：プログラマティックプラットフォーム別、ロケーション別、最終用途別、フォーマット別、地域別、セグメント別予測、2024年～2030年

Programmatic Digital Out-Of-Home Market Size, Share & Trends Analysis Report By Programmatic Platforms (Demand-Side Platforms, Supply-Side Platforms), By Location, By End-use, By Format, By Region, And Segment Forecasts, 2024 - 2030

プログラマティックDOOH（Digital Out-Of-Home）市場の成長と動向：

プログラマティックDOOH（Digital Out-Of-Home）市場レポートハイライト

目次

第1章調査手法と範囲

第2章エグゼクティブサマリー

第3章プログラマティックDOOH（Digital Out-Of-Home）市場の変数、動向、範囲

第4章プログラマティックDOOH（Digital Out-Of-Home）市場：プログラマティックプラットフォーム別推定・動向分析

第5章プログラマティックDOOH（Digital Out-Of-Home）市場：ロケーション別推定・動向分析

第6章プログラマティックDOOH（Digital Out-Of-Home）市場：最終用途別推定・動向分析

第7章プログラマティックDOOH（Digital Out-Of-Home）市場：フォーマット別推定・動向分析

第8章プログラマティックDOOH（Digital Out-Of-Home）市場：地域別推定・動向分析

第9章競合情勢

List of Tables

List of Figures

Programmatic Digital Out-Of-Home Market Growth & Trends:

Programmatic Digital Out-of-home Market Report Highlights:

Table of Contents

Chapter 1. Methodology and Scope

Chapter 2. Executive Summary

Chapter 3. pDOOH Market Variables, Trends, & Scope

Chapter 4. Programmatic digital out-of-home (pDOOH) market: Programmatic Platforms Estimates & Trend Analysis

Chapter 5. pDOOH Market: Location Estimates & Trend Analysis

Chapter 6. Programmatic digital out-of-home (pDOOH) market: End Use Estimates & Trend Analysis

Chapter 7. pDOOH Market: Format Estimates & Trend Analysis

Chapter 8. pDOOH Market: Regional Estimates & Trend Analysis

Chapter 9. Competitive Landscape

プログラマティックDOOH（Digital Out-Of-Home）市場規模、シェア、動向分析レポート：プログラマティックプラットフォーム別、ロケーション別、最終用途別、フォーマット別、地域別、セグメント別予測、2024年～2030年

Programmatic Digital Out-Of-Home Market Size, Share & Trends Analysis Report By Programmatic Platforms (Demand-Side Platforms, Supply-Side Platforms), By Location, By End-use, By Format, By Region, And Segment Forecasts, 2024 - 2030

プログラマティックDOOH（Digital Out-Of-Home）市場の成長と動向：

プログラマティックDOOH（Digital Out-Of-Home）市場レポートハイライト

目次

第1章 調査手法と範囲

第2章 エグゼクティブサマリー

第3章 プログラマティックDOOH（Digital Out-Of-Home）市場の変数、動向、範囲

第4章 プログラマティックDOOH（Digital Out-Of-Home）市場：プログラマティックプラットフォーム別推定・動向分析

第5章 プログラマティックDOOH（Digital Out-Of-Home）市場：ロケーション別推定・動向分析

第6章 プログラマティックDOOH（Digital Out-Of-Home）市場：最終用途別推定・動向分析

第7章 プログラマティックDOOH（Digital Out-Of-Home）市場：フォーマット別推定・動向分析

第8章 プログラマティックDOOH（Digital Out-Of-Home）市場：地域別推定・動向分析

第9章 競合情勢

List of Tables

List of Figures

Programmatic Digital Out-Of-Home Market Growth & Trends:

Programmatic Digital Out-of-home Market Report Highlights:

Table of Contents

Chapter 1. Methodology and Scope

Chapter 2. Executive Summary

Chapter 3. pDOOH Market Variables, Trends, & Scope

Chapter 4. Programmatic digital out-of-home (pDOOH) market: Programmatic Platforms Estimates & Trend Analysis

Chapter 5. pDOOH Market: Location Estimates & Trend Analysis

Chapter 6. Programmatic digital out-of-home (pDOOH) market: End Use Estimates & Trend Analysis

Chapter 7. pDOOH Market: Format Estimates & Trend Analysis

Chapter 8. pDOOH Market: Regional Estimates & Trend Analysis

Chapter 9. Competitive Landscape

第1章調査手法と範囲

第2章エグゼクティブサマリー

第3章プログラマティックDOOH（Digital Out-Of-Home）市場の変数、動向、範囲

第4章プログラマティックDOOH（Digital Out-Of-Home）市場：プログラマティックプラットフォーム別推定・動向分析

第5章プログラマティックDOOH（Digital Out-Of-Home）市場：ロケーション別推定・動向分析

第6章プログラマティックDOOH（Digital Out-Of-Home）市場：最終用途別推定・動向分析

第7章プログラマティックDOOH（Digital Out-Of-Home）市場：フォーマット別推定・動向分析

第8章プログラマティックDOOH（Digital Out-Of-Home）市場：地域別推定・動向分析

第9章競合情勢