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プログラマティック・デジタル・アウトオブホームの世界市場

Programmatic Digital Out-Of-Home

出版日
ページ情報
英文 214 Pages
納期
即日から翌営業日
適宜更新あり
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=148.26円
プログラマティック・デジタル・アウトオブホームの世界市場
出版日: 2025年08月05日
発行: Global Industry Analysts, Inc.
ページ情報: 英文 214 Pages
納期: 即日から翌営業日
GIIご利用のメリット
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  • 概要
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概要

プログラマティック・デジタル・アウトオブホームの世界市場は2030年までに70億米ドルに達する見込み

2024年に14億米ドルと推定されるプログラマティック・デジタル・アウトオブホームの世界市場は、2024年から2030年にかけてCAGR 31.5%で成長し、2030年には70億米ドルに達すると予測されます。本レポートで分析したセグメントの1つである需要側プラットフォームは、CAGR34.2%を記録し、分析期間終了時には51億米ドルに達すると予測されます。サプライサイドプラットフォームセグメントの成長率は、分析期間中CAGR 25.7%と推定されます。

米国市場は推定3億5,580万米ドル、中国はCAGR29.7%で成長予測

米国のプログラマティック・デジタル・アウトオブホーム市場は、2024年に3億5,580万米ドルと推定されます。世界第2位の経済大国である中国は、分析期間2024-2030年のCAGR29.7％を引きずる形で、2030年までに10億米ドルの市場規模に達すると予測されています。その他の注目すべき地域別市場としては、日本とカナダがあり、分析期間中のCAGRはそれぞれ29.1％と26.9％と予測されています。欧州では、ドイツがCAGR 21.5%で成長すると予測されています。

世界のプログラマティック・デジタル・アウトオブホーム市場- 主要動向と促進要因のまとめ

プログラマティック・デジタル・アウトオブホーム広告は従来のビルボードにどのような革命を起こしているか？

プログラマティック・デジタル・アウトオブホーム（pDOOH）広告は、自動化、データ分析、リアルタイム・ターゲティングを活用してキャンペーン効果を高め、ブランドが公共スペースで消費者と接する方法を変革しています。固定されたスケジュールで静的なビルボード・プレースメントに依存する従来のアウトオブホーム（OOH）広告とは異なり、プログラマティックDOOHは、広告主がデジタル・ビルボード、交通機関のスクリーン、空港のディスプレイ、ショッピングモールのキオスクに、ダイナミックで文脈に関連したコンテンツを配信することを可能にします。このイノベーションにより、ブランドは視聴者の属性、天候、時間帯、場所固有のデータに基づいてリアルタイムでキャンペーンを調整することができ、最適なタイミングで適切な視聴者にメッセージが届くようになります。人工知能（AI）と機械学習の統合は、pDOOHの精度をさらに高め、広告主が消費者の行動パターンを分析し、メディア購入の決定を自動化することを可能にします。さらに、5Gコネクティビティとクラウドベースのアドエクスチェンジの台頭により、広告主とデジタルサイネージ・ネットワーク間の取引がより迅速かつ効率的に行われるようになっています。プログラマティックDOOHは進化を続けており、広告の展望を再構築し、屋外メディア・キャンペーンにおいて、ブランドにより高い敏捷性、測定可能性、エンゲージメントを提供しています。

プログラマティックDOOHの可能性を制限している課題とは？

急速な普及にもかかわらず、プログラマティックDOOHは、そのスケーラビリティと効果に影響を与えるいくつかの課題に直面しています。主な障壁の1つは、DOOHエコシステムが断片化されていることで、複数のデジタルサイネージネットワークが異なるプラットフォームで運用されているため、広告主がさまざまな場所で統一キャンペーンを実施することが困難になっています。広告主はキャンペーンのパフォーマンスと投資収益率（ROI）を評価するための正確な指標を求めているため、測定とレポートにおける標準化の問題も課題となっています。さらに、GDPRやCCPAなどの規制により、公共スペースにおけるパーソナライズされたターゲティングのための消費者データの使用が制限されているため、データプライバシーに関する懸念が重要な問題として浮上しています。デジタルスクリーンの設置やメンテナンスにかかるコストが高いため、特に新興市場ではDOOHネットワークの拡大がさらに制限されています。さらに、プログラマティック・バイイングは柔軟性を高める一方で、広告主は、広告が適切な環境に表示され、物議を醸すようなコンテンツとの関連付けが回避されるよう、ブランドの安全性に関する懸念に対処しなければならないです。これらの課題に対処するには、業界全体で協力して標準化された測定基準を開発し、データコンプライアンスの枠組みを改善し、あらゆる規模のブランドのアクセシビリティを高める費用対効果の高いデジタルサイネージ・ソリューションを拡大する必要があります。

AI、リアルタイム・データ、インタラクティブ・コンテンツは、プログラマティックDOOHをどのように進化させるのか？

AI、リアルタイム・データ統合、インタラクティブ・コンテンツの技術的進歩は、プログラマティックDOOHのインパクトを大幅に強化し、屋外広告をよりダイナミックでパーソナライズされた没入感のあるものにしています。AI主導のアナリティクスにより、広告主は膨大な量のリアルタイムデータを処理し、オーディエンスの洞察、トラフィックパターン、行動動向に基づいて広告出稿を最適化できるようになっています。ジオフェンシングとモバイルデータの統合により、ターゲティング機能がさらに洗練され、広告主は特定の消費者グループに共鳴する超ローカライズされたコンテンツを配信できるようになります。さらに、顔認識と視聴者測定技術の利用は、ブランドが視聴者のエンゲージメントを評価し、メッセージング戦略を改良するのに役立っています。インタラクティブなDOOHディスプレイも人気を集めており、拡張現実（AR）、QRコード、モーションセンサー技術を組み込んで、消費者とデジタル広告との直接的なインタラクションを促しています。ブランドはこうしたイノベーションを活用し、物理的広告とデジタル広告の境界線を曖昧にする、魅力的で体験的なキャンペーンを展開しています。AIとリアルタイムのデータ機能が進化し続ける中、プログラマティックDOOHは、ブランドが注目を集め、消費者の行動を促し、人通りの多い場所でブランドのストーリーテリングを強化するための、より強力なツールになりつつあります。

プログラマティック・デジタル・アウトオブホーム市場の成長の原動力は？

プログラマティックDOOH市場の成長は、デジタルサイネージネットワークの導入拡大、データ駆動型広告の進歩、オムニチャネル・マーケティング戦略へのシフトなど、いくつかの要因によって牽引されています。スマートシティやデジタルインフラの拡大により、都市環境におけるデジタルサイネージやインタラクティブスクリーンの展開が加速しており、広告主はターゲットオーディエンスにリーチする機会を増やしています。データ主導の広告パーソナライゼーションに対する需要の高まりも、プログラマティック・バイイングの採用に拍車をかけています。さらに、DOOHとモバイルやソーシャルメディア・プラットフォームとの統合は、クロスチャネル・マーケティングの取り組みを強化し、複数のデジタル・タッチポイントを横断するシームレスなオーディエンス・リターゲティングを可能にしています。体験型マーケティングと没入型ブランドストーリーテリングの影響力の高まりは、消費者のエンゲージメントを高めるインタラクティブなDOOHソリューションへの投資を広告主にさらに促しています。ブランドが自動化、AI主導のインサイト、ロケーションベースのターゲティングを採用し続ける中、プログラマティックDOOH市場は持続的な成長を遂げ、よりスマートでダイナミック、かつ測定可能性の高いキャンペーン戦略によって屋外広告の未来を再定義すると予想されます。

セグメント

セグメント：プログラマティック・プラットフォーム（デマンドサイドプラットフォーム、サプライサイドプラットフォーム）、ロケーション（屋内プログラム、屋外プログラム）、フォーマットタイプ（ビルボード、ストリートファニチャー、トランジット、その他フォーマットタイプ）、エンドユーザー（不動産エンドユーザー、自動車エンドユーザー、金融サービスエンドユーザー、官公庁エンドユーザー、メディア＆エンターテインメントエンドユーザー、小売＆eコマースエンドユーザー、レストランエンドユーザー、その他エンドユーザー）

調査対象企業の例

  • Adomni
  • Amobee
  • Blis
  • Broadsign
  • Clear Channel Outdoor Holdings
  • Doohly
  • Hivestack
  • JCDecaux SE
  • Lamar Advertising Company
  • Locala（formerly S4M）
  • Magnite
  • Outfront Media Inc.
  • Place Exchange
  • StackAdapt
  • Stroer SE & Co. KGaA
  • Taptap Digital
  • The Trade Desk
  • Viant Technology
  • Vistar Media
  • Zeta Global

AIインテグレーション

Global Industry Analystsは、有効な専門家コンテンツとAIツールによって、市場情報と競合情報を変革しています。

Global Industry Analystsは、LLMや業界固有のSLMを照会する一般的な規範に従う代わりに、ビデオ記録、ブログ、検索エンジン調査、膨大な量の企業、製品/サービス、市場データなど、世界中の専門家から収集したコンテンツのリポジトリを構築しました。

関税影響係数

Global Industry Analystsは、本社の国、製造拠点、輸出入（完成品とOEM）に基づく企業の競争力の変化を予測しています。この複雑で多面的な市場力学は、売上原価（COGS）の増加、収益性の低下、サプライチェーンの再構築など、ミクロおよびマクロの市場力学の中でも特に競合他社に影響を与える見込みです。

目次

第1章 調査手法

第2章 エグゼクティブサマリー

  • 市場概要
  • 主要企業
  • 市場動向と促進要因
  • 世界市場の見通し

第3章 市場分析

  • 米国
  • カナダ
  • 日本
  • 中国
  • 欧州
  • フランス
  • ドイツ
  • イタリア
  • 英国
  • その他欧州
  • アジア太平洋
  • その他の地域

第4章 競合

目次
Product Code: MCP32708

Global Programmatic Digital Out-Of-Home Market to Reach US$7.0 Billion by 2030

The global market for Programmatic Digital Out-Of-Home estimated at US$1.4 Billion in the year 2024, is expected to reach US$7.0 Billion by 2030, growing at a CAGR of 31.5% over the analysis period 2024-2030. Demand-Side Platforms, one of the segments analyzed in the report, is expected to record a 34.2% CAGR and reach US$5.1 Billion by the end of the analysis period. Growth in the Supply-Side Platforms segment is estimated at 25.7% CAGR over the analysis period.

The U.S. Market is Estimated at US$355.8 Million While China is Forecast to Grow at 29.7% CAGR

The Programmatic Digital Out-Of-Home market in the U.S. is estimated at US$355.8 Million in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$1.0 Billion by the year 2030 trailing a CAGR of 29.7% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 29.1% and 26.9% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 21.5% CAGR.

Global Programmatic Digital Out-Of-Home Market - Key Trends & Drivers Summarized

How Is Programmatic Digital Out-Of-Home Advertising Revolutionizing Traditional Billboards?

Programmatic Digital Out-Of-Home (pDOOH) advertising is transforming the way brands interact with consumers in public spaces, leveraging automation, data analytics, and real-time targeting to enhance campaign effectiveness. Unlike traditional out-of-home (OOH) advertising, which relies on static billboard placements with fixed schedules, programmatic DOOH enables advertisers to deliver dynamic, contextually relevant content across digital billboards, transit screens, airport displays, and shopping mall kiosks. This innovation allows brands to adjust campaigns in real time based on audience demographics, weather conditions, time of day, and location-specific data, ensuring that messages reach the right audience at the optimal moment. The integration of artificial intelligence (AI) and machine learning further enhances the precision of pDOOH, enabling advertisers to analyze consumer behavior patterns and automate media buying decisions. Additionally, the rise of 5G connectivity and cloud-based ad exchanges is facilitating faster, more efficient transactions between advertisers and digital signage networks. As programmatic DOOH continues to evolve, it is reshaping the advertising landscape, offering brands greater agility, measurability, and engagement in outdoor media campaigns.

What Challenges Are Limiting the Full Potential of Programmatic DOOH?

Despite its rapid adoption, programmatic DOOH faces several challenges that impact its scalability and effectiveness. One of the primary barriers is the fragmented nature of the DOOH ecosystem, with multiple digital signage networks operating on different platforms, making it difficult for advertisers to execute unified campaigns across diverse locations. Standardization issues in measurement and reporting also pose challenges, as advertisers seek accurate metrics to assess campaign performance and return on investment (ROI). Additionally, data privacy concerns have emerged as a key issue, with regulations such as GDPR and CCPA limiting the use of consumer data for personalized targeting in public spaces. The high cost of digital screen installations and maintenance further restricts the expansion of DOOH networks, particularly in emerging markets. Moreover, while programmatic buying enhances flexibility, advertisers must navigate brand safety concerns, ensuring that ads appear in suitable environments and avoid association with controversial content. Addressing these challenges requires industry-wide collaboration to develop standardized metrics, improve data compliance frameworks, and expand cost-effective digital signage solutions that enhance accessibility for brands of all sizes.

How Are AI, Real-Time Data, and Interactive Content Elevating Programmatic DOOH?

Technological advancements in AI, real-time data integration, and interactive content are significantly enhancing the impact of programmatic DOOH, making outdoor advertising more dynamic, personalized, and immersive. AI-driven analytics are enabling advertisers to process vast amounts of real-time data, optimizing ad placements based on audience insights, traffic patterns, and behavioral trends. The integration of geofencing and mobile data is further refining targeting capabilities, allowing advertisers to deliver hyper-localized content that resonates with specific consumer groups. Additionally, the use of facial recognition and audience measurement technology is helping brands assess viewer engagement and refine messaging strategies. Interactive DOOH displays are also gaining popularity, incorporating augmented reality (AR), QR codes, and motion-sensitive technology to encourage direct consumer interaction with digital ads. Brands are leveraging these innovations to create engaging, experiential campaigns that blur the lines between physical and digital advertising. As AI and real-time data capabilities continue to evolve, programmatic DOOH is becoming a more powerful tool for brands to capture attention, drive consumer action, and enhance brand storytelling in high-traffic locations.

What Is Driving the Growth of the Programmatic Digital Out-Of-Home Market?

The growth in the programmatic DOOH market is driven by several factors, including the increasing adoption of digital signage networks, advancements in data-driven advertising, and the shift toward omnichannel marketing strategies. The expansion of smart cities and digital infrastructure is accelerating the deployment of digital billboards and interactive screens in urban environments, providing advertisers with more opportunities to reach target audiences. The rising demand for data-driven ad personalization is also fueling the adoption of programmatic buying, as brands seek to optimize media spend and maximize engagement through automated ad placements. Additionally, the integration of DOOH with mobile and social media platforms is enhancing cross-channel marketing efforts, enabling seamless audience retargeting across multiple digital touchpoints. The growing influence of experiential marketing and immersive brand storytelling is further encouraging advertisers to invest in interactive DOOH solutions that enhance consumer engagement. As brands continue to embrace automation, AI-driven insights, and location-based targeting, the programmatic DOOH market is expected to experience sustained growth, redefining the future of outdoor advertising with smarter, more dynamic, and highly measurable campaign strategies.

SCOPE OF STUDY:

The report analyzes the Programmatic Digital Out-Of-Home market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

Programmatic Platforms (Demand-Side Platforms, Supply-Side Platforms); Location (Indoor Programs, Outdoor Programs); Format Type (Billboards, Street Furniture, Transit, Other Format Types); End-Use (Real Estate End-Use, Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses)

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Select Competitors (Total 42 Featured) -

  • Adomni
  • Amobee
  • Blis
  • Broadsign
  • Clear Channel Outdoor Holdings
  • Doohly
  • Hivestack
  • JCDecaux SE
  • Lamar Advertising Company
  • Locala (formerly S4M)
  • Magnite
  • Outfront Media Inc.
  • Place Exchange
  • StackAdapt
  • Stroer SE & Co. KGaA
  • Taptap Digital
  • The Trade Desk
  • Viant Technology
  • Vistar Media
  • Zeta Global

AI INTEGRATIONS

We're transforming market and competitive intelligence with validated expert content and AI tools.

Instead of following the general norm of querying LLMs and Industry-specific SLMs, we built repositories of content curated from domain experts worldwide including video transcripts, blogs, search engines research, and massive amounts of enterprise, product/service, and market data.

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by increasing the Cost of Goods Sold (COGS), reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • Tariff Impact on Global Supply Chain Patterns
    • Programmatic Digital Out-Of-Home - Global Key Competitors Percentage Market Share in 2025 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Rising Demand for Real-Time Advertising Optimization Throws the Spotlight on Programmatic DOOH Technologies
    • Expansion of Smart City Infrastructure and Digital Signage Networks Drives Adoption of pDOOH Platforms
    • Growth in Location-Based and Contextual Advertising Capabilities Strengthens Business Case for Dynamic DOOH Campaigns
    • Integration of Mobile Data, GPS, and Geofencing Enhances Precision Targeting in Programmatic DOOH
    • Increased Use of AI and Machine Learning Algorithms Propels Personalization and Audience Analytics in DOOH Campaigns
    • Shift Toward Omnichannel Marketing Strategies Spurs Cross-Platform Programmatic Integration with Online and Mobile Ads
    • Proliferation of Digital Screens in Transit Hubs, Retail, and Urban Spaces Expands Addressable Market for pDOOH Advertising
    • Rising Consumer Engagement with Interactive and Immersive DOOH Formats Drives Adoption of Augmented Reality Campaigns
    • Development of Unified Bidding and Real-Time Programmatic Marketplaces Enhances Efficiency in DOOH Media Buying
    • Growing Demand for Transparent and Measurable ROI Strengthens Relevance of Performance-Driven pDOOH Metrics
    • Expansion of Audience Verification and Footfall Attribution Technologies Accelerates Advertiser Confidence
    • Partnerships Between Media Owners and Ad-Tech Providers Drive Ecosystem Integration and Inventory Monetization
    • Increased Use of Dynamic Creative Optimization (DCO) Tools Generates Contextual Ad Relevance and Engagement
    • Regulatory Push for Data Privacy and Consent Management Drives Ethical Data Collection in DOOH Environments
    • Growth of 5G and Edge Computing Infrastructure Enhances Responsiveness and Latency Reduction in Programmatic Ad Delivery
    • Emergence of Weather, Traffic, and Event-Triggered Ad Triggers Fuels Real-Time Campaign Activation Capabilities
    • Adoption of Demand-Side Platforms (DSPs) with DOOH Modules Drives Ease of Campaign Management Across Media Channels
    • Rise in Small and Medium-Sized Advertisers Exploring DOOH Solutions Expands Market Accessibility Through Programmatic Buying
    • Increased Investment in Digital Retail Media and In-Store Experiences Spurs Growth in Indoor DOOH Activation
    • Challenges in Measurement Standardization Across Platforms Create Opportunities for Industry-Wide Frameworks and APIs
    • Expansion of Programmatic DOOH in Emerging Markets Strengthens Globalization of Targeted Outdoor Advertising Solutions
    • Integration of Sustainability Metrics in Campaign Planning Drives Adoption of Energy-Efficient DOOH Displays and Networks
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Programmatic Digital Out-Of-Home Market Analysis of Annual Sales in US$ Thousand for Years 2015 through 2030
    • TABLE 2: World Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 3: World 6-Year Perspective for Programmatic Digital Out-Of-Home by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2025 & 2030
    • TABLE 4: World Recent Past, Current & Future Analysis for Demand-Side Platforms by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 5: World 6-Year Perspective for Demand-Side Platforms by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 6: World Recent Past, Current & Future Analysis for Supply-Side Platforms by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 7: World 6-Year Perspective for Supply-Side Platforms by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 8: World Recent Past, Current & Future Analysis for Automotive End-Use by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 9: World 6-Year Perspective for Automotive End-Use by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 10: World Recent Past, Current & Future Analysis for Financial Services End-Use by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 11: World 6-Year Perspective for Financial Services End-Use by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 12: World Recent Past, Current & Future Analysis for Government End-Use by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 13: World 6-Year Perspective for Government End-Use by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 14: World Recent Past, Current & Future Analysis for Media & Entertainment End-Use by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 15: World 6-Year Perspective for Media & Entertainment End-Use by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 16: World Recent Past, Current & Future Analysis for Retail & E-Commerce End-Use by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 17: World 6-Year Perspective for Retail & E-Commerce End-Use by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 18: World Recent Past, Current & Future Analysis for Restaurants End-Use by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 19: World 6-Year Perspective for Restaurants End-Use by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 20: World Recent Past, Current & Future Analysis for Other End-Uses by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 21: World 6-Year Perspective for Other End-Uses by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 22: World Recent Past, Current & Future Analysis for Real Estate End-Use by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 23: World 6-Year Perspective for Real Estate End-Use by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 24: World Recent Past, Current & Future Analysis for Indoor Programs by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 25: World 6-Year Perspective for Indoor Programs by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 26: World Recent Past, Current & Future Analysis for Outdoor Programs by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 27: World 6-Year Perspective for Outdoor Programs by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 28: World Recent Past, Current & Future Analysis for Billboards by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 29: World 6-Year Perspective for Billboards by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 30: World Recent Past, Current & Future Analysis for Street Furniture by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 31: World 6-Year Perspective for Street Furniture by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 32: World Recent Past, Current & Future Analysis for Transit by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 33: World 6-Year Perspective for Transit by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 34: World Recent Past, Current & Future Analysis for Other Format Types by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 35: World 6-Year Perspective for Other Format Types by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Programmatic Digital Out-Of-Home Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
    • TABLE 36: USA Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Programmatic Platforms - Demand-Side Platforms and Supply-Side Platforms - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 37: USA 6-Year Perspective for Programmatic Digital Out-Of-Home by Programmatic Platforms - Percentage Breakdown of Value Sales for Demand-Side Platforms and Supply-Side Platforms for the Years 2025 & 2030
    • TABLE 38: USA Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by End-Use - Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses and Real Estate End-Use - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 39: USA 6-Year Perspective for Programmatic Digital Out-Of-Home by End-Use - Percentage Breakdown of Value Sales for Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses and Real Estate End-Use for the Years 2025 & 2030
    • TABLE 40: USA Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Location - Indoor Programs and Outdoor Programs - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 41: USA 6-Year Perspective for Programmatic Digital Out-Of-Home by Location - Percentage Breakdown of Value Sales for Indoor Programs and Outdoor Programs for the Years 2025 & 2030
    • TABLE 42: USA Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Format Type - Billboards, Street Furniture, Transit and Other Format Types - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 43: USA 6-Year Perspective for Programmatic Digital Out-Of-Home by Format Type - Percentage Breakdown of Value Sales for Billboards, Street Furniture, Transit and Other Format Types for the Years 2025 & 2030
  • CANADA
    • TABLE 44: Canada Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Programmatic Platforms - Demand-Side Platforms and Supply-Side Platforms - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 45: Canada 6-Year Perspective for Programmatic Digital Out-Of-Home by Programmatic Platforms - Percentage Breakdown of Value Sales for Demand-Side Platforms and Supply-Side Platforms for the Years 2025 & 2030
    • TABLE 46: Canada Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by End-Use - Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses and Real Estate End-Use - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 47: Canada 6-Year Perspective for Programmatic Digital Out-Of-Home by End-Use - Percentage Breakdown of Value Sales for Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses and Real Estate End-Use for the Years 2025 & 2030
    • TABLE 48: Canada Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Location - Indoor Programs and Outdoor Programs - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 49: Canada 6-Year Perspective for Programmatic Digital Out-Of-Home by Location - Percentage Breakdown of Value Sales for Indoor Programs and Outdoor Programs for the Years 2025 & 2030
    • TABLE 50: Canada Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Format Type - Billboards, Street Furniture, Transit and Other Format Types - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 51: Canada 6-Year Perspective for Programmatic Digital Out-Of-Home by Format Type - Percentage Breakdown of Value Sales for Billboards, Street Furniture, Transit and Other Format Types for the Years 2025 & 2030
  • JAPAN
    • Programmatic Digital Out-Of-Home Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
    • TABLE 52: Japan Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Programmatic Platforms - Demand-Side Platforms and Supply-Side Platforms - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 53: Japan 6-Year Perspective for Programmatic Digital Out-Of-Home by Programmatic Platforms - Percentage Breakdown of Value Sales for Demand-Side Platforms and Supply-Side Platforms for the Years 2025 & 2030
    • TABLE 54: Japan Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by End-Use - Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses and Real Estate End-Use - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 55: Japan 6-Year Perspective for Programmatic Digital Out-Of-Home by End-Use - Percentage Breakdown of Value Sales for Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses and Real Estate End-Use for the Years 2025 & 2030
    • TABLE 56: Japan Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Location - Indoor Programs and Outdoor Programs - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 57: Japan 6-Year Perspective for Programmatic Digital Out-Of-Home by Location - Percentage Breakdown of Value Sales for Indoor Programs and Outdoor Programs for the Years 2025 & 2030
    • TABLE 58: Japan Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Format Type - Billboards, Street Furniture, Transit and Other Format Types - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 59: Japan 6-Year Perspective for Programmatic Digital Out-Of-Home by Format Type - Percentage Breakdown of Value Sales for Billboards, Street Furniture, Transit and Other Format Types for the Years 2025 & 2030
  • CHINA
    • Programmatic Digital Out-Of-Home Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
    • TABLE 60: China Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Programmatic Platforms - Demand-Side Platforms and Supply-Side Platforms - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 61: China 6-Year Perspective for Programmatic Digital Out-Of-Home by Programmatic Platforms - Percentage Breakdown of Value Sales for Demand-Side Platforms and Supply-Side Platforms for the Years 2025 & 2030
    • TABLE 62: China Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by End-Use - Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses and Real Estate End-Use - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 63: China 6-Year Perspective for Programmatic Digital Out-Of-Home by End-Use - Percentage Breakdown of Value Sales for Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses and Real Estate End-Use for the Years 2025 & 2030
    • TABLE 64: China Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Location - Indoor Programs and Outdoor Programs - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 65: China 6-Year Perspective for Programmatic Digital Out-Of-Home by Location - Percentage Breakdown of Value Sales for Indoor Programs and Outdoor Programs for the Years 2025 & 2030
    • TABLE 66: China Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Format Type - Billboards, Street Furniture, Transit and Other Format Types - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 67: China 6-Year Perspective for Programmatic Digital Out-Of-Home by Format Type - Percentage Breakdown of Value Sales for Billboards, Street Furniture, Transit and Other Format Types for the Years 2025 & 2030
  • EUROPE
    • Programmatic Digital Out-Of-Home Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
    • TABLE 68: Europe Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2024 through 2030 and % CAGR
    • TABLE 69: Europe 6-Year Perspective for Programmatic Digital Out-Of-Home by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2025 & 2030
    • TABLE 70: Europe Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Programmatic Platforms - Demand-Side Platforms and Supply-Side Platforms - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 71: Europe 6-Year Perspective for Programmatic Digital Out-Of-Home by Programmatic Platforms - Percentage Breakdown of Value Sales for Demand-Side Platforms and Supply-Side Platforms for the Years 2025 & 2030
    • TABLE 72: Europe Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by End-Use - Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses and Real Estate End-Use - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 73: Europe 6-Year Perspective for Programmatic Digital Out-Of-Home by End-Use - Percentage Breakdown of Value Sales for Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses and Real Estate End-Use for the Years 2025 & 2030
    • TABLE 74: Europe Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Location - Indoor Programs and Outdoor Programs - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 75: Europe 6-Year Perspective for Programmatic Digital Out-Of-Home by Location - Percentage Breakdown of Value Sales for Indoor Programs and Outdoor Programs for the Years 2025 & 2030
    • TABLE 76: Europe Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Format Type - Billboards, Street Furniture, Transit and Other Format Types - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 77: Europe 6-Year Perspective for Programmatic Digital Out-Of-Home by Format Type - Percentage Breakdown of Value Sales for Billboards, Street Furniture, Transit and Other Format Types for the Years 2025 & 2030
  • FRANCE
    • Programmatic Digital Out-Of-Home Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
    • TABLE 78: France Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Programmatic Platforms - Demand-Side Platforms and Supply-Side Platforms - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 79: France 6-Year Perspective for Programmatic Digital Out-Of-Home by Programmatic Platforms - Percentage Breakdown of Value Sales for Demand-Side Platforms and Supply-Side Platforms for the Years 2025 & 2030
    • TABLE 80: France Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by End-Use - Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses and Real Estate End-Use - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 81: France 6-Year Perspective for Programmatic Digital Out-Of-Home by End-Use - Percentage Breakdown of Value Sales for Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses and Real Estate End-Use for the Years 2025 & 2030
    • TABLE 82: France Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Location - Indoor Programs and Outdoor Programs - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 83: France 6-Year Perspective for Programmatic Digital Out-Of-Home by Location - Percentage Breakdown of Value Sales for Indoor Programs and Outdoor Programs for the Years 2025 & 2030
    • TABLE 84: France Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Format Type - Billboards, Street Furniture, Transit and Other Format Types - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 85: France 6-Year Perspective for Programmatic Digital Out-Of-Home by Format Type - Percentage Breakdown of Value Sales for Billboards, Street Furniture, Transit and Other Format Types for the Years 2025 & 2030
  • GERMANY
    • Programmatic Digital Out-Of-Home Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
    • TABLE 86: Germany Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Programmatic Platforms - Demand-Side Platforms and Supply-Side Platforms - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 87: Germany 6-Year Perspective for Programmatic Digital Out-Of-Home by Programmatic Platforms - Percentage Breakdown of Value Sales for Demand-Side Platforms and Supply-Side Platforms for the Years 2025 & 2030
    • TABLE 88: Germany Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by End-Use - Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses and Real Estate End-Use - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 89: Germany 6-Year Perspective for Programmatic Digital Out-Of-Home by End-Use - Percentage Breakdown of Value Sales for Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses and Real Estate End-Use for the Years 2025 & 2030
    • TABLE 90: Germany Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Location - Indoor Programs and Outdoor Programs - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 91: Germany 6-Year Perspective for Programmatic Digital Out-Of-Home by Location - Percentage Breakdown of Value Sales for Indoor Programs and Outdoor Programs for the Years 2025 & 2030
    • TABLE 92: Germany Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Format Type - Billboards, Street Furniture, Transit and Other Format Types - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 93: Germany 6-Year Perspective for Programmatic Digital Out-Of-Home by Format Type - Percentage Breakdown of Value Sales for Billboards, Street Furniture, Transit and Other Format Types for the Years 2025 & 2030
  • ITALY
    • TABLE 94: Italy Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Programmatic Platforms - Demand-Side Platforms and Supply-Side Platforms - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 95: Italy 6-Year Perspective for Programmatic Digital Out-Of-Home by Programmatic Platforms - Percentage Breakdown of Value Sales for Demand-Side Platforms and Supply-Side Platforms for the Years 2025 & 2030
    • TABLE 96: Italy Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by End-Use - Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses and Real Estate End-Use - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 97: Italy 6-Year Perspective for Programmatic Digital Out-Of-Home by End-Use - Percentage Breakdown of Value Sales for Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses and Real Estate End-Use for the Years 2025 & 2030
    • TABLE 98: Italy Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Location - Indoor Programs and Outdoor Programs - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 99: Italy 6-Year Perspective for Programmatic Digital Out-Of-Home by Location - Percentage Breakdown of Value Sales for Indoor Programs and Outdoor Programs for the Years 2025 & 2030
    • TABLE 100: Italy Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Format Type - Billboards, Street Furniture, Transit and Other Format Types - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 101: Italy 6-Year Perspective for Programmatic Digital Out-Of-Home by Format Type - Percentage Breakdown of Value Sales for Billboards, Street Furniture, Transit and Other Format Types for the Years 2025 & 2030
  • UNITED KINGDOM
    • Programmatic Digital Out-Of-Home Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
    • TABLE 102: UK Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Programmatic Platforms - Demand-Side Platforms and Supply-Side Platforms - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 103: UK 6-Year Perspective for Programmatic Digital Out-Of-Home by Programmatic Platforms - Percentage Breakdown of Value Sales for Demand-Side Platforms and Supply-Side Platforms for the Years 2025 & 2030
    • TABLE 104: UK Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by End-Use - Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses and Real Estate End-Use - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 105: UK 6-Year Perspective for Programmatic Digital Out-Of-Home by End-Use - Percentage Breakdown of Value Sales for Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses and Real Estate End-Use for the Years 2025 & 2030
    • TABLE 106: UK Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Location - Indoor Programs and Outdoor Programs - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 107: UK 6-Year Perspective for Programmatic Digital Out-Of-Home by Location - Percentage Breakdown of Value Sales for Indoor Programs and Outdoor Programs for the Years 2025 & 2030
    • TABLE 108: UK Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Format Type - Billboards, Street Furniture, Transit and Other Format Types - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 109: UK 6-Year Perspective for Programmatic Digital Out-Of-Home by Format Type - Percentage Breakdown of Value Sales for Billboards, Street Furniture, Transit and Other Format Types for the Years 2025 & 2030
  • REST OF EUROPE
    • TABLE 110: Rest of Europe Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Programmatic Platforms - Demand-Side Platforms and Supply-Side Platforms - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 111: Rest of Europe 6-Year Perspective for Programmatic Digital Out-Of-Home by Programmatic Platforms - Percentage Breakdown of Value Sales for Demand-Side Platforms and Supply-Side Platforms for the Years 2025 & 2030
    • TABLE 112: Rest of Europe Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by End-Use - Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses and Real Estate End-Use - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 113: Rest of Europe 6-Year Perspective for Programmatic Digital Out-Of-Home by End-Use - Percentage Breakdown of Value Sales for Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses and Real Estate End-Use for the Years 2025 & 2030
    • TABLE 114: Rest of Europe Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Location - Indoor Programs and Outdoor Programs - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 115: Rest of Europe 6-Year Perspective for Programmatic Digital Out-Of-Home by Location - Percentage Breakdown of Value Sales for Indoor Programs and Outdoor Programs for the Years 2025 & 2030
    • TABLE 116: Rest of Europe Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Format Type - Billboards, Street Furniture, Transit and Other Format Types - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 117: Rest of Europe 6-Year Perspective for Programmatic Digital Out-Of-Home by Format Type - Percentage Breakdown of Value Sales for Billboards, Street Furniture, Transit and Other Format Types for the Years 2025 & 2030
  • ASIA-PACIFIC
    • Programmatic Digital Out-Of-Home Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
    • TABLE 118: Asia-Pacific Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Programmatic Platforms - Demand-Side Platforms and Supply-Side Platforms - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 119: Asia-Pacific 6-Year Perspective for Programmatic Digital Out-Of-Home by Programmatic Platforms - Percentage Breakdown of Value Sales for Demand-Side Platforms and Supply-Side Platforms for the Years 2025 & 2030
    • TABLE 120: Asia-Pacific Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by End-Use - Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses and Real Estate End-Use - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 121: Asia-Pacific 6-Year Perspective for Programmatic Digital Out-Of-Home by End-Use - Percentage Breakdown of Value Sales for Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses and Real Estate End-Use for the Years 2025 & 2030
    • TABLE 122: Asia-Pacific Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Location - Indoor Programs and Outdoor Programs - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 123: Asia-Pacific 6-Year Perspective for Programmatic Digital Out-Of-Home by Location - Percentage Breakdown of Value Sales for Indoor Programs and Outdoor Programs for the Years 2025 & 2030
    • TABLE 124: Asia-Pacific Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Format Type - Billboards, Street Furniture, Transit and Other Format Types - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 125: Asia-Pacific 6-Year Perspective for Programmatic Digital Out-Of-Home by Format Type - Percentage Breakdown of Value Sales for Billboards, Street Furniture, Transit and Other Format Types for the Years 2025 & 2030
  • REST OF WORLD
    • TABLE 126: Rest of World Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Programmatic Platforms - Demand-Side Platforms and Supply-Side Platforms - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 127: Rest of World 6-Year Perspective for Programmatic Digital Out-Of-Home by Programmatic Platforms - Percentage Breakdown of Value Sales for Demand-Side Platforms and Supply-Side Platforms for the Years 2025 & 2030
    • TABLE 128: Rest of World Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by End-Use - Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses and Real Estate End-Use - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 129: Rest of World 6-Year Perspective for Programmatic Digital Out-Of-Home by End-Use - Percentage Breakdown of Value Sales for Automotive End-Use, Financial Services End-Use, Government End-Use, Media & Entertainment End-Use, Retail & E-Commerce End-Use, Restaurants End-Use, Other End-Uses and Real Estate End-Use for the Years 2025 & 2030
    • TABLE 130: Rest of World Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Location - Indoor Programs and Outdoor Programs - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 131: Rest of World 6-Year Perspective for Programmatic Digital Out-Of-Home by Location - Percentage Breakdown of Value Sales for Indoor Programs and Outdoor Programs for the Years 2025 & 2030
    • TABLE 132: Rest of World Recent Past, Current & Future Analysis for Programmatic Digital Out-Of-Home by Format Type - Billboards, Street Furniture, Transit and Other Format Types - Independent Analysis of Annual Sales in US$ Thousand for the Years 2024 through 2030 and % CAGR
    • TABLE 133: Rest of World 6-Year Perspective for Programmatic Digital Out-Of-Home by Format Type - Percentage Breakdown of Value Sales for Billboards, Street Furniture, Transit and Other Format Types for the Years 2025 & 2030

IV. COMPETITION