デジタル屋外（OOH）広告市場レポート：フォーマットタイプ、用途、エンドユーザー、地域別、2025年～2033年

デジタル屋外（OOH）広告の世界市場規模は2024年に215億米ドルに達しました。今後、IMARC Groupは、2033年までに同市場が541億米ドルに達し、2025年から2033年にかけて10.26%の成長率（CAGR）を示すと予測しています。最先端技術の導入、パーソナライゼーションやデータ主導の意思決定の重視の高まり、個人の行動や期待の変化、デジタル技術の利用拡大などが市場拡大の主な促進要因となっています。

デジタル屋外（OOH）広告市場分析：

• 主な市場促進要因：主な市場促進要因の1つは、プログラマティック広告の人気の高まりです。さらに、デジタルサイネージソリューションにおける持続可能性とエネルギー効率への注目の高まりも成長を促す要因となっています。
• 主要市場動向：データ分析の進歩と、パーソナライズされたターゲット広告への需要の高まりが、市場にポジティブな影響を与えています。
• 地理的動向：アジア太平洋地域が明確な優位性を示し、急速な都市化と技術導入により最大の市場シェアを占めています。
• 競合情勢：デジタル屋外（OOH）広告業界の主な市場プレイヤーとしては、APG|SGA、Clear Channel Outdoor Holdings Inc.、Global Media、JCDecaux、Lamar Advertising Company、oOh!media Limited、Outfront Media Inc.、Stroerなどが挙げられます。
• 課題と機会：市場の成長を妨げる主な課題のひとつは、規制による制約です。しかし、デジタル技術の絶え間ない進化は、より没入的でパーソナライズされた広告体験の可能性とともに、デジタル屋外（OOH）広告市場の最近のビジネスチャンスを象徴しています。

デジタル屋外（OOH）広告市場の動向：

先端テクノロジーの統合

データ分析、人工知能（AI）、拡張現実（AR）は、従来のOOH広告をよりインタラクティブで高度にターゲティングされたキャンペーンに変える上で有益です。さらに、デジタル・スクリーンにはセンサーやカメラが搭載されており、リアルタイム分析が可能なため、広告主は人口統計やユーザー行動など、さまざまな要因に応じたコンテンツのキュレーションを行うことができます。さらに、モバイル機器との統合は、エンゲージメントを高め、視聴者にパーソナライズされた体験を提供する上で有益です。2022年6月2日、Adani Airports Holdings Ltd（AAHL）は、同社の空港ポートフォリオ全体で、プログラマティック広告対応のデジタル・アウト・オブ・ホーム（DOOH）メディアを提供しました。アダニ空港では、Lemmaを介してプログラマティック広告配信を可能にすることで、ダイナミック広告のレンダリング、オーディエンス・バイイングの実践、変数やリアルタイム・トリガーにマッピングされたコンテクスチュアルでリアルタイムな広告の実行など、スクリーンが強化されます。

データ主導の意思決定

データドリブンな意思決定プロセスへの依存の高まりが、デジタル屋外（OOH）広告市場の成長を後押ししています。広告主は、個人の行動、嗜好、動向を把握し、カスタマイズされたコンテンツを提供するために、高度なアナリティクスに投資しています。さらに、データアルゴリズムを活用したプログラマティック広告は、自動化されたリアルタイムの広告購入・掲載を可能にしています。デジタル屋外メディアの主要企業であるQMSは、2022年8月29日、ワールドクラスのシティ・オブ・シドニー・ストリートファニチャー・ネットワークのキャンペーン・ベースの販売を発表しました。QMSの新しいシドニー市の広告在庫の90%はデジタル広告で、よりダイナミックでデータ主導の魅力的な屋外広告への需要の高まりに対応します。また、二酸化炭素排出量を最小限に抑えるため、100％グリーンパワー・エネルギーを使用しています。

消費者の行動と期待の変化

消費者の行動と期待の変化により、デジタル屋外（OOH）広告の需要が高まっています。人々は、コネクテッド・ワールドの進展により、パーソナライズされた関連性の高いコンテンツを好むようになっています。さらに、業界各社は、没入感があり記憶に残る体験を求める消費者の欲求を満たすため、ダイナミックで文脈に関連したメッセージを配信しています。デジタル・アウト・オブ・ホーム（DOOH）は、ブランドと消費者の結びつきを強め、有意義な方法で視聴者を惹きつける多用途のプラットフォームを提供します。2021年8月31日、Airsqreenは広告主とスクリーンオペレーターをつなぐ業界初のデジタル・アウト・オブ・ホーム広告のプラットフォームを立ち上げました。これは、業界全体に新たなレベルの信頼と新たな収益の可能性をもたらすシンプルなプラットフォームです。

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査の目的
• ステークホルダー
• データソース
  • 一次情報
  • 二次情報
• 市場推定
  • ボトムアップアプローチ
  • トップダウンアプローチ
• 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

• 概要
• 主要業界動向

第5章 世界のデジタル屋外（OOH）広告市場

• 市場概要
• 市場実績
• COVID-19の影響
• 市場内訳：フォーマットタイプ別
• 市場内訳：用途別
• 市場内訳：エンドユーザー別
• 市場内訳：地域別
• 市場予測

第6章 市場内訳：フォーマットタイプ別

• デジタルビルボード
  • 市場動向
  • 市場予測
• 動画広告
  • 市場動向
  • 市場予測
• アンビエント広告
  • 市場動向
  • 市場予測
• その他
  • 市場動向
  • 市場予測

第7章 市場内訳：用途別

• 屋外
  • 市場動向
  • 市場予測
• 屋内
  • 市場動向
  • 市場予測

第8章 市場内訳：エンドユーザー別

• 小売り
  • 市場動向
  • 市場予測
• レクリエーション
  • 市場動向
  • 市場予測
• 銀行業務
  • 市場動向
  • 市場予測
• 輸送機関
  • 市場動向
  • 市場予測
• 教育
  • 市場動向
  • 市場予測
• その他
  • 市場動向
  • 市場予測

第9章 市場内訳：地域別

• 欧州
  • 市場動向
  • 市場予測
• 北米
  • 市場動向
  • 市場予測
• アジア太平洋地域
  • 市場動向
  • 市場予測
• 中東・アフリカ
  • 市場動向
  • 市場予測
• ラテンアメリカ
  • 市場動向
  • 市場予測

第10章 SWOT分析

• 概要
• 強み
• 弱み
• 機会
• 脅威

第11章 バリューチェーン分析

第12章 ポーターのファイブフォース分析

• 概要
• 買い手の交渉力
• 供給企業の交渉力
• 競合の程度
• 新規参入業者の脅威
• 代替品の脅威

第13章 価格分析

第14章 競合情勢

• 市場構造
• 主要企業
• 主要企業のプロファイル
  • APG|SGA
  • Clear Channel Outdoor Holdings Inc.
  • Global Media
  • JCDecaux
  • Lamar Advertising Company
  • oOh!media Limited
  • Outfront Media Inc.
  • Stroer

List of Figures

• Figure 1: Global: Digital Out-of-home Advertising Market: Major Drivers and Challenges
• Figure 2: Global: Digital Out-of-home Advertising Market: Sales Value (in Billion USD), 2019-2024
• Figure 3: Global: Digital Out-of-home Advertising Market: Breakup by Format Type (in %), 2024
• Figure 4: Global: Digital Out-of-home Advertising Market: Breakup by Application (in %), 2024
• Figure 5: Global: Digital Out-of-home Advertising Market: Breakup by End-User (in %), 2024
• Figure 6: Global: Digital Out-of-home Advertising Market: Breakup by Region (in %), 2024
• Figure 7: Global: Digital Out-of-home Advertising Market Forecast: Sales Value (in Billion USD), 2025-2033
• Figure 8: Global: Digital Out-of-home Advertising Industry: SWOT Analysis
• Figure 9: Global: Digital Out-of-home Advertising Industry: Value Chain Analysis
• Figure 10: Global: Digital Out-of-home Advertising Industry: Porter's Five Forces Analysis
• Figure 11: Global: Digital Out-of-home Advertising (Digital Billboards) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 12: Global: Digital Out-of-home Advertising (Digital Billboards) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 13: Global: Digital Out-of-home Advertising (Video Advertising) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 14: Global: Digital Out-of-home Advertising (Video Advertising) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 15: Global: Digital Out-of-home Advertising (Ambient Advertising) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 16: Global: Digital Out-of-home Advertising (Ambient Advertising) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 17: Global: Digital Out-of-home Advertising (Other Format Types) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 18: Global: Digital Out-of-home Advertising (Other Format Types) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 19: Global: Digital Out-of-home Advertising (Outdoor) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 20: Global: Digital Out-of-home Advertising (Outdoor) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 21: Global: Digital Out-of-home Advertising (Indoor) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 22: Global: Digital Out-of-home Advertising (Indoor) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 23: Global: Digital Out-of-home Advertising (Retail) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 24: Global: Digital Out-of-home Advertising (Retail) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 25: Global: Digital Out-of-home Advertising (Recreation) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 26: Global: Digital Out-of-home Advertising (Recreation) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 27: Global: Digital Out-of-home Advertising (Banking) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 28: Global: Digital Out-of-home Advertising (Banking) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 29: Global: Digital Out-of-home Advertising (Transportation) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 30: Global: Digital Out-of-home Advertising (Transportation) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 31: Global: Digital Out-of-home Advertising (Education) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 32: Global: Digital Out-of-home Advertising (Education) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 33: Global: Digital Out-of-home Advertising (Other End-Users) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 34: Global: Digital Out-of-home Advertising (Other End-Users) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 35: Europe: Digital Out-of-home Advertising Market: Sales Value (in Million USD), 2019 & 2024
• Figure 36: Europe: Digital Out-of-home Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 37: North America: Digital Out-of-home Advertising Market: Sales Value (in Million USD), 2019 & 2024
• Figure 38: North America: Digital Out-of-home Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 39: Asia Pacific: Digital Out-of-home Advertising Market: Sales Value (in Million USD), 2019 & 2024
• Figure 40: Asia Pacific: Digital Out-of-home Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 41: Middle East and Africa: Digital Out-of-home Advertising Market: Sales Value (in Million USD), 2019 & 2024
• Figure 42: Middle East and Africa: Digital Out-of-home Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 43: Latin America: Digital Out-of-home Advertising Market: Sales Value (in Million USD), 2019 & 2024
• Figure 44: Latin America: Digital Out-of-home Advertising Market Forecast: Sales Value (in Million USD), 2025-2033

List of Tables

• Table 1: Global: Digital Out-of-home Advertising Market: Key Industry Highlights, 2024 and 2033
• Table 2: Global: Digital Out-of-home Advertising Market Forecast: Breakup by Format Type (in Million USD), 2025-2033
• Table 3: Global: Digital Out-of-home Advertising Market Forecast: Breakup by Application (in Million USD), 2025-2033
• Table 4: Global: Digital Out-of-home Advertising Market Forecast: Breakup by End-User (in Million USD), 2025-2033
• Table 5: Global: Digital Out-of-home Advertising Market Forecast: Breakup by Region (in Million USD), 2025-2033
• Table 6: Global: Digital Out-of-home Advertising Market Structure
• Table 7: Global: Digital Out-of-home Advertising Market: Key Players

The global digital out-of-home advertising market size reached USD 21.5 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 54.1 Billion by 2033, exhibiting a growth rate (CAGR) of 10.26% during 2025-2033. The incorporation of cutting-edge technologies, the growing emphasize on personalization and data-driven decision-making, the shifting behavior and expectations of individuals, and the increasing use of digital technology are some of the major drivers of the market expansion.

Digital Out-of-home Advertising Market Analysis:

• Major Market Drivers: One of the chief market drivers is the rising popularity of programmatic advertising. Moreover, the increasing focus on sustainability and energy efficiency in digital signage solutions is also a growth-inducing factor.
• Key Market Trends: Advancements in data analytics, coupled with the growing demand for personalized and targeted advertising, are influencing the market positively.
• Geographical Trends: Asia Pacific exhibits a clear dominance, accounting for the largest market share owing to rapid urbanization and technological adoption.
• Competitive Landscape: Some of the main market players in the digital out-of-home advertising industry are APG|SGA, Clear Channel Outdoor Holdings Inc., Global Media, JCDecaux, Lamar Advertising Company, oOh!media Limited, Outfront Media Inc., Stroer, among many others.
• Challenges and Opportunities: One of the key challenges hindering the market growth is regulatory constraints. Nonetheless, the continuous evolution of digital technologies, along with the potential for more immersive and personalized advertising experiences, represent digital out-of-home advertising market recent opportunities.

Digital Out-of-home Advertising Market Trends:

Integration of advanced technologies

Data analytics, artificial intelligence (AI), and augmented reality (AR) are benefit in transforming traditional OOH advertising into more interactive and highly targeted campaigns. Additionally, digital screens comprise sensors and cameras that provide real time analysis, which aids advertisers in curating content as per various factors like demographics and user behavior. Furthermore, integration with mobile devices is beneficial in increasing engagement and providing a personalized experience to the audience. On 2 June 2022, Adani Airports Holdings Ltd (AAHL) offered programmatic advertising-enabled digital out-of-home (DOOH) media across its portfolio of airports. Enabling programmatic ad serving at Adani Airports via Lemma would enhance the screens to render dynamic ads, practice audience buying, contextual and real-time ad execution mapped to variables and real-time triggers.

Data-driven decision making

The increasing reliance on data-driven decision-making processes is bolstering the digital out-of-home advertising market growth. Advertisers are investing in advanced analytics to gain insights into the behavior, preferences, and trends of individuals and provide them with customized content. Additionally, programmatic advertising that is powered by data algorithms enables automated, real time buying and placement of ads. QMS, the leading digital outdoor media company, unveiled the campaign-based selling for its world-class City of Sydney Street furniture network on 29 August 2022. 90% of QMS' new City of Sydney advertising inventory is digital that meet the growing demand for more dynamic and data-led and engaging outdoor advertising. It is also powered by 100% GreenPower energy to minimize carbon footprint.

Changing consumer behavior and expectations

Shifts in consumer behavior and expectations are creating an increasing digital out-of-home advertising demand. People are preferring personalized and relevant content due to increasingly connected world. In addition, industry players are delivering dynamic and contextually relevant messages to fulfil the desire for immersive and memorable experiences. Digital out-of-home (DOOH) provides a versatile platform for brands to engage audiences in meaningful ways, fostering a stronger connection between brands and consumers. On 31 August 2021, Airsqreen launched industry-first advertising platform for digital out-of-home advertising that connects advertisers to screen operators. This is a simple platform that brings a new level of confidence and new revenue potential for the entire industry.

Digital Out-of-home Advertising Market Segmentation:

Breakup by Format Type:

• Digital Billboards
• Video Advertising
• Ambient Advertising
• Others

Digital billboards account for the majority of the market share

Digital billboards use cutting-edge technology to present dynamic and eye-catching content to a large audience. Their placement is well-planned to optimize their exposure, which makes them a top option for advertisers looking for high visibility and recognition for their business. Digital billboards are a dynamic medium for outdoor advertising that gives advertisers a powerful tool to catch attention and deliver memorable messages. They can incorporate interactive components and real-time data. Advertisers can promptly alter and personalize their messaging, guaranteeing their pertinence and adaptability to evolving market conditions. On 10 February 2021, Axios announced its partnership with OUTFRONT Media on its 'MOMENTS by OUTFRONT' content platform. The new collaboration will feature Axios editorial content on digital billboards and transit displays throughout cities.

Breakup by Application:

• Outdoor
• Indoor

Outdoor holds the largest share of the industry

Outdoor includes a wide range of formats like digital billboards, transit displays, and street furniture. It can reach a massive and diverse audience and offer unparalleled visibility and impact. Besides this, advertisers are investing in digital displays to deliver relevant content that grabs the attention of individuals and enhances their brand awareness, which in turn helps in increasing their revenues. On 30 May 2023, JCDecaux SE, entered into an agreement with Clear Channel Outdoor Holdings, Inc., to enhance its footprint in Italy and Spain and in a rapidly evolving digitalized outdoor advertising.

Breakup by End-User:

• Retail
• Recreation
• Banking
• Transportation
• Education
• Others

Retail represents the leading market segment

The advertising in retail sector aims to enhance the shopping experience of individuals. Retailers are investing in digital displays to display their products, enhance promotions, and improve brand messages in a visually compelling manner. The growth of the segment is driven by the desire to create engaging and immersive shopping environments, ultimately increasing brand awareness, and driving sales. On 21 June 2022, JCDecaux SA collaborated with VIOOH to launch their programmatic digital out-of-home (DOOH) offering for the Brazilian market. This allow JCDecaux to offer effective programmatic digital out-of-home (DOOH) campaigns on its premium screens across Brazil and help brands make meaningful connections with people.

Breakup by Region:

• North America
• Europe
• Asia Pacific
• Middle East and Africa
• Latin America

Asia Pacific leads the market, accounting for the largest digital out-of-home advertising market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America, Europe, Asia Pacific, Middle East and Africa, and Latin America. According to the report, Asia Pacific represents the largest regional market for digital out-of-home advertising.

Rapid urbanization and technological advancements contribute to the vibrant digital out-of-home (DOOH) landscape in the Asia Pacific region. Key players are investing in digital infrastructure to deploy highly targeted and visually compelling campaigns. The Asia-Pacific market is further fueled by the rising focus on creating a dynamic and evolving ecosystem. On 17 January 2022, Hivestack, a leading independent programmatic digital out-of-home (DOOH) ad tech company launched its full operations in the country 'Malaysia'. This allows brands, agencies, and omnichannel demand-side platforms (DSPs) in the country to access the Hivestack platform to plan, activate, and measure programmatic digital out-of-home (DOOH) campaigns.

Competitive Landscape:

• The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major digital out-of-home advertising companies have also been provided. Some of the major market players in the digital out-of-home advertising industry include APG|SGA, Clear Channel Outdoor Holdings Inc., Global Media, JCDecaux, Lamar Advertising Company, oOh!media Limited, Outfront Media Inc., Stroer.

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

• Top players in the market are driving growth by leveraging innovative technologies and strategic partnerships. They are adopting advanced technologies to deliver highly personalized and contextually relevant content, which benefits in increasing their digital out-of-home advertising market revenue. They are also investing in digital signage technologies, such as interactive displays and augmented reality, to create immersive and memorable experiences. Furthermore, they are forming strategic collaborations with data providers and ad tech companies to enhance the effectiveness of digital out-of-home advertising. For instance, Clear Channel Europe and Broadsign announced an extended partnership to enable media buyers to tap into Clear Channel's 3000+ digital Out of Home screens in the UK via Clear Channel LaunchPAD on 24 February 2022. Clear Channel's premium UK Out of Home (OOH) inventory is now available via more than 30 omnichannel and OOH demand-side-platforms (DSPs) integrated with the Broadsign Reach supply-side-platform (SSP).

Key Questions Answered in This Report

• 1.How big is the global digital out-of-home advertising market?
• 2.What is the expected growth rate of the global digital out-of-home advertising market during 2025-2033?
• 3.What are the key factors driving the global digital out-of-home advertising market?
• 4.What has been the impact of COVID-19 on the global digital out-of-home advertising market?
• 5.What is the breakup of the global digital out-of-home advertising market based on format type?
• 6.What is the breakup of the global digital out-of-home advertising market based on the application?
• 7.What is the breakup of the global digital out-of-home advertising market based on the end-user?
• 8.What are the key regions in the global digital out-of-home advertising market?
• 9.Who are the key players/companies in the global digital out-of-home advertising market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Digital Out-of-home Advertising Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Breakup by Format Type
• 5.5 Market Breakup by Application
• 5.6 Market Breakup by End-User
• 5.7 Market Breakup by Region
• 5.8 Market Forecast

6 Market Breakup by Format Type

• 6.1 Digital Billboards
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Video Advertising
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast
• 6.3 Ambient Advertising
  • 6.3.1 Market Trends
  • 6.3.2 Market Forecast
• 6.4 Others
  • 6.4.1 Market Trends
  • 6.4.2 Market Forecast

7 Market Breakup by Application

• 7.1 Outdoor
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Indoor
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast

8 Market Breakup by End-User

• 8.1 Retail
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Recreation
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast
• 8.3 Banking
  • 8.3.1 Market Trends
  • 8.3.2 Market Forecast
• 8.4 Transportation
  • 8.4.1 Market Trends
  • 8.4.2 Market Forecast
• 8.5 Education
  • 8.5.1 Market Trends
  • 8.5.2 Market Forecast
• 8.6 Others
  • 8.6.1 Market Trends
  • 8.6.2 Market Forecast

9 Market Breakup by Region

• 9.1 Europe
  • 9.1.1 Market Trends
  • 9.1.2 Market Forecast
• 9.2 North America
  • 9.2.1 Market Trends
  • 9.2.2 Market Forecast
• 9.3 Asia Pacific
  • 9.3.1 Market Trends
  • 9.3.2 Market Forecast
• 9.4 Middle East and Africa
  • 9.4.1 Market Trends
  • 9.4.2 Market Forecast
• 9.5 Latin America
  • 9.5.1 Market Trends
  • 9.5.2 Market Forecast

10 SWOT Analysis

• 10.1 Overview
• 10.2 Strengths
• 10.3 Weaknesses
• 10.4 Opportunities
• 10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

• 12.1 Overview
• 12.2 Bargaining Power of Buyers
• 12.3 Bargaining Power of Suppliers
• 12.4 Degree of Competition
• 12.5 Threat of New Entrants
• 12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

• 14.1 Market Structure
• 14.2 Key Players
• 14.3 Profiles of Key Players
  • 14.3.1 APG|SGA
  • 14.3.2 Clear Channel Outdoor Holdings Inc.
  • 14.3.3 Global Media
  • 14.3.4 JCDecaux
  • 14.3.5 Lamar Advertising Company
  • 14.3.6 oOh!media Limited
  • 14.3.7 Outfront Media Inc.
  • 14.3.8 Stroer