デフォルト表紙
市場調査レポート
商品コード
1474910

知育玩具の市場規模、シェア、動向分析レポート:製品別、年齢別、流通チャネル別、地域別、セグメント予測、2024年~2030年

Educational Toys Market Size, Share & Trends Analysis Report By Product (Building & Construction Sets, STEM Toys), By Age (Toddlers, Preschoolers), By Distribution Channel (Online, Offline), By Region, And Segment Forecasts, 2024 - 2030

出版日: | 発行: Grand View Research | ページ情報: 英文 110 Pages | 納期: 2~10営業日

● お客様のご希望に応じて、既存データの加工や未掲載情報(例:国別セグメント)の追加などの対応が可能です。  詳細はお問い合わせください。

価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=158.31円
知育玩具の市場規模、シェア、動向分析レポート:製品別、年齢別、流通チャネル別、地域別、セグメント予測、2024年~2030年
出版日: 2024年04月26日
発行: Grand View Research
ページ情報: 英文 110 Pages
納期: 2~10営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

知育玩具市場の成長と動向:

Grand View Research, Inc.の最新レポートによると、世界の知育玩具市場規模は2024年から2030年にかけてCAGR 12.0%成長し、2030年には1,187億9,000万米ドルに達すると予測されています。

知育玩具は、子供の運動能力、空間能力、認知能力を発達させ、想像力や社会性と共に手と目の協調性を向上させるのに役立ちます。そのため、子供の発達と学習を促進するために知育玩具を採用する幼稚園が増えており、市場開拓をさらに促進しています。世界中の親は、ビスフェノールAやフタル酸エステルなどの有害な化学物質を含まない玩具を好むようになっています。知育玩具の製造に使用されるプラスチックの悪影響に対する意識の高まりが、無害な材料から製造される知育玩具の需要をもたらしています。さらに、知育玩具はARやVR技術と組み合わされ、没入型の学習体験を生み出しています。

これらの技術は、子どもたちが仮想世界を探検し、仮想実験を行い、3次元空間でデジタルコンテンツと対話することを可能にし、双方向性とエンゲージメントを高めます。AR対応玩具は、スマートフォンやタブレット端末を使って物理的な世界にデジタル情報を重ね合わせ、インタラクティブなストーリーテリングやゲーム、教育シミュレーションを可能にします。VRヘッドセットは完全没入型の体験を提供し、子どもたちをバーチャルな環境へといざない、歴史的な名所を探検したり、科学的な概念を掘り下げたり、バーチャルな遠足に出かけたりすることができます。Lego Groupは、6~12歳の子どもを持つ3万2,000人以上の親を対象とした世界規模の調査を依頼しました。この調査は、子どもの遊びの世界の減少傾向に取り組むことを目的とした「遊びはあなたのスーパーパワー」キャンペーンの立ち上げにつながりました。

Lego Groupのキャンペーンは、この調査で浮き彫りになったように、世界的に子どもの生活における遊びの役割が減少していることへの懸念が高まっていることを反映しています。6歳から12歳の年齢層では、知育玩具への関心が低下しています。これは、この年齢層の子供たちが、即座に満足と娯楽を提供するテクノロジーベースの玩具やビデオゲームにより興味を持つようになったためです。2023年2月にJournal Universitas Pancasilaに発表された研究論文によると、幼児期、特に0~6歳は、人の人格形成と知能開発に重要な役割を果たします。この時期の教育は、子供たちの自己認識、問題解決能力、対人関係能力、身体的成長を高めることに重点を置き、総合的な人格形成に不可欠です。子供の学習と発達における知育玩具の価値の高まりは、0~6歳の子供向け製品需要を牽引すると予測されます。

知育玩具市場レポートハイライト

  • 2023年には、建築・建設セット分野が最大のシェアを占める。建築・建設玩具は、あらゆる年齢層の子供向けにさまざまな難易度で設計されています。親や教育者は、楽しませるだけでなく、重要な発達能力を養う玩具をますます求めるようになっています。問題解決力、創造力、忍耐力、細部への注意を重視することが、組み立て・建設玩具の需要を牽引しています。
  • 未就学児向けの知育玩具の需要は、予測期間中に急速に増加します。この年齢層向けの知育玩具は、想像力豊かな遊びをしながら、数え方、色、形などのスキルを身につけることができます。これらの玩具は楽しませるだけでなく、子どもの認知や情緒の発達にも貢献するため、保護者の間で人気が高いです。
  • オンラインチャネル分野は、2024年から2030年にかけて最も速いCAGRで拡大すると予測されています。国連によると、オンライン販売チャネルの成長により、特に子どもの人口が最も多いインドのような国々では、国内および世界のプレーヤーが市場にアクセスしやすくなり、リーチしやすくなっています。
  • 2023年には北米が業界を支配。市場の主要プレーヤーは、魅力的な知育玩具でイノベーションを推進しています。例えば、「Osmo-Genius Starter Kit」のような製品は、物理的な学習体験とデジタル学習体験をシームレスに統合しており、LEGO Education setのようなSTEMに特化したオプションは依然として高い人気を誇っています。

目次

第1章 調査手法と範囲

第2章 エグゼクティブサマリー

第3章 知育玩具市場の変数、動向、範囲

  • 市場系統の見通し
  • 業界バリューチェーン分析
  • 市場力学
    • 市場促進要因分析
    • 市場抑制要因分析
    • 市場機会
    • 市場の課題
  • 業界分析- ポーターのファイブフォース分析
  • 市場参入戦略

第4章 消費者行動分析

  • 人口統計分析
  • 消費者の動向と嗜好
  • 購入決定に影響を与える要因
  • 消費者製品の採用
  • 観察と推奨事項

第5章 知育玩具市場:製品の推定・動向分析

  • 製品の変動分析と市場シェア、2023年と2030年
  • 建築・建設セット
  • ロールプレイ玩具
  • アート・クラフトキット
  • STEM玩具
  • ゲーム・パズル
  • 楽器玩具
  • その他

第6章 知育玩具市場:年齢の推定・動向分析

  • 年齢の変動分析と市場シェア、2023年と2030年
  • 幼児
  • 未就学児
  • 幼稚園

第7章 知育玩具市場:流通チャネルの推定・動向分析

  • 流通チャネルの変動分析と市場シェア、2023年と2030年
  • オンライン
  • オフライン

第8章 知育玩具市場:地域の推定・動向分析

  • 地域の変動分析と市場シェア、2023年と2030年
  • 北米
    • 米国
    • カナダ
    • メキシコ
  • 欧州
    • ドイツ
    • 英国
    • フランス
    • スペイン
    • イタリア
  • アジア太平洋地域
    • 中国
    • インド
    • 日本
    • オーストラリアとニュージーランド
  • 中南米
    • ブラジル
  • 中東・アフリカ
    • 南アフリカ
    • アラブ首長国連邦

第9章 競合分析

  • 主要市場参入企業による最近の動向と影響分析
  • 企業分類
  • 参入企業の概要
  • 財務実績
  • 製品ベンチマーク
  • 企業市場シェア分析、2023年(%)
  • 企業ヒートマップ分析
  • 戦略マッピング
  • 企業プロファイル
    • LEGO System A/S
    • Ravensburger
    • Melissa &Doug
    • Mattel, Inc.
    • Spin Master
    • VTech Holdings Limited
    • Hasbro
    • Osmo
    • Sphero, Inc.
    • MindWare, Inc.
    • Fat Brain Toys, LLC
図表

List of Tables

  • Table 1 Educational toys market - Key market driver analysis
  • Table 2 Educational toys market - Key market restraint analysis
  • Table 3 Electronic games market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 4 Building & construction sets market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 5 Role play toys market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 6 Art & craft kit market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 7 STEM toys market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 8 Games & puzzles market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 9 Musical toys/instruments market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 10 Other educational toys market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 11 Educational toys market estimates and forecast, for toddlers, 2018 - 2030 (USD Billion)
  • Table 12 Educational toys market estimates and forecast, for preschoolers, 2018 - 2030 (USD Billion)
  • Table 13 Educational toys market estimates and forecast, for kindergarten, 2018 - 2030 (USD Billion)
  • Table 14 Educational toys market estimates and forecast, through online channels, 2018 - 2030 (USD Billion)
  • Table 15 Educational toys market estimates and forecast, through offline channels, 2018 - 2030 (USD Billion)
  • Table 16 Educational toys market estimates and forecast, through supermarkets & hypermarkets, 2018 - 2030 (USD Billion)
  • Table 17 Educational toys market estimates and forecast, through convenience stores, 2018 - 2030 (USD Billion)
  • Table 18 Educational toys market estimates and forecast, through other offline channels, 2018 - 2030 (USD Billion)
  • Table 19 North America educational toys market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 20 North America educational toys market estimates and forecast, by product, 2018 - 2030 (USD Billion)
  • Table 21 North America educational toys market estimates and forecast, by age, 2018 - 2030 (USD Billion)
  • Table 22 North America educational toys market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 23 U.S. macroeconomic outlay
  • Table 24 U.S. educational toys market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 25 U.S. educational toys market estimates and forecast, by product, 2018 - 2030 (USD Billion)
  • Table 26 U.S. educational toys market estimates and forecast, by age, 2018 - 2030 (USD Billion)
  • Table 27 U.S. educational toys market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 28 Canada macroeconomic outlay
  • Table 29 Canada educational toys market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 30 Canada educational toys market estimates and forecast, by product, 2018 - 2030 (USD Billion)
  • Table 31 Canada educational toys market estimates and forecast, by age, 2018 - 2030 (USD Billion)
  • Table 32 Canada educational toys market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 33 Mexico macroeconomic outlay
  • Table 34 Mexico educational toys market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 35 Mexico educational toys market estimates and forecast, by product, 2018 - 2030 (USD Billion)
  • Table 36 Mexico educational toys market estimates and forecast, by age, 2018 - 2030 (USD Billion)
  • Table 37 Mexico educational toys market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 38 Europe educational toys market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 39 Europe educational toys market estimates and forecast, by product, 2018 - 2030 (USD Billion)
  • Table 40 Europe educational toys market estimates and forecast, by age, 2018 - 2030 (USD Billion)
  • Table 41 Europe educational toys market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 42 Germany macroeconomic outlay
  • Table 43 Germany educational toys market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 44 Germany educational toys market estimates and forecast, by product, 2018 - 2030 (USD Billion)
  • Table 45 Germany educational toys market estimates and forecast, by age, 2018 - 2030 (USD Billion)
  • Table 46 Germany educational toys market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 47 UK macroeconomic outlay
  • Table 48 UK educational toys market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 49 UK educational toys market estimates and forecast, by product, 2018 - 2030 (USD Billion)
  • Table 50 UK educational toys market estimates and forecast, by age, 2018 - 2030 (USD Billion)
  • Table 51 U.K. educational toys market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 52 France macroeconomic outlay
  • Table 53 France educational toys market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 54 France educational toys market estimates and forecast, by product, 2018 - 2030 (USD Billion)
  • Table 55 France educational toys market estimates and forecast, by age, 2018 - 2030 (USD Billion)
  • Table 56 France educational toys market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 57 Italy macroeconomic outlay
  • Table 58 Italy educational toys market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 59 Italy educational toys market estimates and forecast, by product, 2018 - 2030 (USD Billion)
  • Table 60 Italy educational toys market estimates and forecast, by age, 2018 - 2030 (USD Billion)
  • Table 61 Italy educational toys market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 62 Spain macroeconomic outlay
  • Table 63 Spain educational toys market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 64 Spain educational toys market estimates and forecast, by product, 2018 - 2030 (USD Billion)
  • Table 65 Spain educational toys market estimates and forecast, by age, 2018 - 2030 (USD Billion)
  • Table 66 Spain educational toys market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 67 Asia Pacific educational toys market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 68 Asia Pacific educational toys market estimates and forecast, by product, 2018 - 2030 (USD Billion)
  • Table 69 Asia Pacific educational toys market estimates and forecast, by age, 2018 - 2030 (USD Billion)
  • Table 70 Asia Pacific educational toys market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 71 China macroeconomic outlay
  • Table 72 China educational toys market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 73 China educational toys market estimates and forecast, by product, 2018 - 2030 (USD Billion)
  • Table 74 China educational toys market estimates and forecast, by age, 2018 - 2030 (USD Billion)
  • Table 75 China educational toys market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 76 Japan macroeconomic outlay
  • Table 77 Japan educational toys market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 78 Japan educational toys market estimates and forecast, by product, 2018 - 2030 (USD Billion)
  • Table 79 Japan educational toys market estimates and forecast, by age, 2018 - 2030 (USD Billion)
  • Table 80 Japan educational toys market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 81 India macroeconomic outlay
  • Table 82 India educational toys market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 83 India educational toys market estimates and forecast, by product, 2018 - 2030 (USD Billion)
  • Table 84 India educational toys market estimates and forecast, by age, 2018 - 2030 (USD Billion)
  • Table 85 India educational toys market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 86 Australia & New Zealand macroeconomic outlay
  • Table 87 Australia & New Zealand educational toys market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 88 Australia & New Zealand educational toys market estimates and forecast, by product, 2018 - 2030 (USD Billion)
  • Table 89 Australia & New Zealand educational toys market estimates and forecast, by age, 2018 - 2030 (USD Billion)
  • Table 90 Australia & New Zealand educational toys market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 91 Central & South America educational toys market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 92 Central & South America educational toys market estimates and forecast, by product, 2018 - 2030 (USD Billion)
  • Table 93 Central & South America educational toys market estimates and forecast, by age, 2018 - 2030 (USD Billion)
  • Table 94 Central & South America educational toys market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 95 Brazil macroeconomic outlay
  • Table 96 Brazil educational toys market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 97 Brazil educational toys market estimates and forecast, by product, 2018 - 2030 (USD Billion)
  • Table 98 Brazil educational toys market estimates and forecast, by age, 2018 - 2030 (USD Billion)
  • Table 99 Brazil educational toys market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 100 Middle East & Africa educational toys market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 101 Middle East & Africa educational toys market estimates and forecast, by product, 2018 - 2030 (USD Billion)
  • Table 102 Middle East & Africa educational toys market estimates and forecast, by age, 2018 - 2030 (USD Billion)
  • Table 103 Middle East & Africa educational toys market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 104 South Africa macroeconomic outlay
  • Table 105 South Africa educational toys market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 106 South Africa educational toys market estimates and forecast, by product, 2018 - 2030 (USD Billion)
  • Table 107 South Africa educational toys market estimates and forecast, by age, 2018 - 2030 (USD Billion)
  • Table 108 South Africa educational toys market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 109 UAE macroeconomic outlay
  • Table 110 UAE educational toys market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 111 UAE educational toys market estimates and forecast, by product, 2018 - 2030 (USD Billion)
  • Table 112 UAE educational toys market estimates and forecast, by age, 2018 - 2030 (USD Billion)
  • Table 113 UAE educational toys market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 114 Market share analysis, 2023

List of Figures

  • Fig. 1 Educational toys market snapshot
  • Fig. 2 Educational toys market segmentation & scope
  • Fig. 3 Educational toys market value chain analysis
  • Fig. 4 Educational toys market dynamics
  • Fig. 5 Educational toys market: Porter's Five Forces analysis
  • Fig. 6 Educational toys market: Product movement analysis, 2023 & 2030 (%)
  • Fig. 7 Building & construction sets market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 8 Role play toys market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 9 Art & craft kit market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 10 STEM toys market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 11 Games & puzzles market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 12 Musical toys/instruments market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 13 Other educational toys market estimates and forecast, 2018 - 2030 (USD Billion))
  • Fig. 14 Educational toys market: Age movement analysis, 2023 & 2030 (%)
  • Fig. 15 Educational toys market estimates and forecast, for toddlers, 2018 - 2030 (USD Billion)
  • Fig. 16 Educational toys market estimates and forecast, for preschoolers, 2018 - 2030 (USD Billion)
  • Fig. 17 Educational toys market estimates and forecast, for kindergarten, 2018 - 2030 (USD Billion)
  • Fig. 18 Educational toys market: Distribution channel movement analysis, 2023 & 2030 (%)
  • Fig. 19 Educational toys market estimates and forecast, through online channels, 2018 - 2030 (USD Billion)
  • Fig. 20 Educational toys market estimates and forecast, through offline channels, 2018 - 2030 (USD Billion)
  • Fig. 21 Educational toys market estimates and forecast, through supermarkets & hypermarkets, 2018 - 2030 (USD Billion)
  • Fig. 22 Educational toys market estimates and forecast, through convenience stores, 2018 - 2030 (USD Billion)
  • Fig. 23 Educational toys market estimates and forecast, through other offline channels, 2018 - 2030 (USD Billion)
  • Fig. 24 Educational toys market: Regional movement analysis, 2023 & 2030 (%)
  • Fig. 25 Regional marketplace: Key takeaways
  • Fig. 26 North America educational toys market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 27 U.S. educational toys market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 28 Canada educational toys market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 29 Mexico educational toys market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 30 Europe educational toys market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 31 Germany educational toys market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 32 UK educational toys market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 33 France educational toys market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 34 Italy educational toys market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 35 Spain educational toys market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 36 Asia Pacific educational toys market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 37 China educational toys market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 38 India educational toys market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 39 Japan educational toys market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 40 Australia & New Zealand educational toys market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 41 Central & South America educational toys market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 42 Brazil educational toys market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 43 Middle East & Africa educational toys market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 44 South Africa educational toys market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 45 UAE educational toys market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 46 Key company categorization
  • Fig. 47 Company market share analysis, 2023
  • Fig. 48 Strategic framework
目次
Product Code: GVR-4-68040-146-7

Educational Toys Market Growth & Trends:

The global educational toys market size is expected to reach USD 118.79 billion by 2030, growing a CAGR of 12.0% from 2024 to 2030, according to a new report by Grand View Research, Inc. Educational toys help develop motor, spatial, and cognitive skills in children and also help improve hand-eye coordination along with imaginative and social skills. Thus, preschools increasingly adopt educational toys to promote child development and learning, further driving market growth. Parents across the globe increasingly prefer toys that are free from harmful chemicals, such as Bisphenol A and Phthalate. The rising awareness of the adverse effects of the plastics used in the production of educational toys is resulting in the demand for educational toys manufactured from non-harmful materials. Moreover, educational toys are incorporated with AR and VR technologies to create immersive learning experiences.

These technologies enhance interactivity and engagement, allowing children to explore virtual worlds, conduct virtual experiments, and interact with digital content in a three-dimensional space. AR-enabled toys use smartphones or tablets to overlay digital information onto the physical world, enabling interactive storytelling and games, along with educational simulations. VR headsets offer fully immersive experiences, transporting children to virtual environments where they can explore historical landmarks, delve into scientific concepts, or embark on virtual field trips. The Lego Group commissioned a global study involving more than 32,000 parents of children aged 6-12 years old. This study has led to the launch of the Play is Your Superpower campaign, which aims to tackle the worldwide declining trend in children's play.

The Lego Group's campaign reflects a growing concern about the diminishing role of play in children's lives globally, as highlighted by the study. There is a decreased interest in educational toys among the 6-12 years age group. This is due to children in this age group being more interested in technology-based toys and video games, which offer instant gratification and entertainment. According to a February 2023 research paper published in the Journal Universitas Pancasila, early childhood, particularly from 0-6 years, plays a crucial role in shaping a person's character and intelligence development. Education during this phase is essential for overall personality development, focusing on building self-awareness, problem-solving skills, interpersonal skills, and physical growth in children. The growing value of educational toys in the learning and development of children is projected to drive product demand for kids aged 0-6 years.

Educational Toys Market Report Highlights:

  • The building & construction sets segment accounted for the largest share in 2023. Building & construction toys are designed with varying difficulty levels for children of all age groups. Parents and educators are increasingly seeking toys that not only entertain but also foster important developmental skills. The emphasis on problem-solving, creativity, patience, and attention to detail drives the demand for building & construction toys
  • Demand for educational toys for preschoolers is set to rise at a quick pace over the forecast period. Educational toys for this age segment offer a range of activities that help children develop skills like counting, colors, shapes, and more, all while engaging in imaginative play. These toys not only entertain but also contribute to children's cognitive and emotional development, making them a popular choice among parents
  • The online channel segment is projected to expand at the fastest CAGR from 2024 to 2030. The growth in online sales channels has allowed for greater accessibility and reach for both domestic and global players in the market, especially in countries like India, which has the largest population of children, according to the United Nations
  • North America dominated the industry in 2023. Key market players are driving innovation with captivating educational toys. For instance, products like the 'Osmo-Genius Starter Kit' seamlessly integrate physical and digital learning experiences, while STEM-focused options, such as the LEGO Education set, remain highly sought-after

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definition
  • 1.3. Information Procurement
    • 1.3.1. Purchased Database
    • 1.3.2. GVR's Internal Database
    • 1.3.3. Secondary Sources & Third-Party Perspectives
    • 1.3.4. Primary Research
  • 1.4. Information Analysis
    • 1.4.1. Data Analysis Models
  • 1.5. Market Formulation & Data Visualization
  • 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Segmental Outlook
  • 2.3. Regional Outlook

Chapter 3. Educational Toys Market Variables, Trends & Scope

  • 3.1. Market Lineage Outlook
  • 3.2. Industry Value Chain Analysis
    • 3.2.1. Manufacturing & Technology Trends
    • 3.2.2. Sales/Retail Channel Analysis
  • 3.3. Market Dynamics
    • 3.3.1. Market Driver Analysis
    • 3.3.2. Market Restraint Analysis
    • 3.3.3. Market Opportunities
    • 3.3.4. Market Challenges
  • 3.4. Industry Analysis - Porter's Five Forces Analysis
  • 3.5. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis

  • 4.1. Demographic Analysis
  • 4.2. Consumer Trends & Preferences
  • 4.3. Factors Influencing Buying Decision
  • 4.4. Consumer Product Adoption
  • 4.5. Observations & Recommendations

Chapter 5. Educational Toys Market: Product Estimates & Trend Analysis

  • 5.1. Product Movement Analysis & Market Share, 2023 & 2030
  • 5.2. Building & Construction Sets
    • 5.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 5.3. Role Play Toys
    • 5.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 5.4. Art & Craft Kit
    • 5.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 5.5. STEM Toys
    • 5.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 5.6. Games & Puzzles
    • 5.6.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 5.7. Musical Toys/Instruments
    • 5.7.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 5.8. Others
    • 5.8.1. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 6. Educational Toys Market: Age Estimates & Trend Analysis

  • 6.1. Age Movement Analysis & Market Share, 2023 & 2030
  • 6.2. Toddlers
    • 6.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 6.3. Preschoolers
    • 6.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 6.4. Kindergarten
    • 6.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 7. Educational Toys Market: Distribution Channel Estimates & Trend Analysis

  • 7.1. Distribution Channel Movement Analysis & Market Share, 2023 & 2030
  • 7.2. Online
    • 7.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 7.3. Offline
    • 7.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 7.3.1.1. Supermarkets & Hypermarkets
      • 7.3.1.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 7.3.1.2. Convenience Stores
      • 7.3.1.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 7.3.1.3. Others
      • 7.3.1.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 8. Educational Toys Market: Regional Estimates & Trend Analysis

  • 8.1. Regional Movement Analysis & Market Share, 2023 & 2030
  • 8.2. North America
    • 8.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.2.2. U.S.
      • 8.2.2.1. Key country dynamics
      • 8.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.2.3. Canada
      • 8.2.3.1. Key country dynamics
      • 8.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.2.4. Mexico
      • 8.2.4.1. Key country dynamics
      • 8.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 8.3. Europe
    • 8.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.2. Germany
      • 8.3.2.1. Key country dynamics
      • 8.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.3. UK
      • 8.3.3.1. Key country dynamics
      • 8.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.4. France
      • 8.3.4.1. Key country dynamics
      • 8.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.5. Spain
      • 8.3.5.1. Key country dynamics
      • 8.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.6. Italy
      • 8.3.6.1. Key country dynamics
      • 8.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 8.4. Asia Pacific
    • 8.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.4.2. China
      • 8.4.2.1. Key country dynamics
      • 8.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.4.3. India
      • 8.4.3.1. Key country dynamics
      • 8.4.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.4.4. Japan
      • 8.4.4.1. Key country dynamics
      • 8.4.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.4.5. Australia & New Zealand
      • 8.4.5.1. Key country dynamics
      • 8.4.5.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 8.5. Central & South America
    • 8.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.5.2. Brazil
      • 8.5.2.1. Key country dynamics
      • 8.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 8.6. Middle East & Africa
    • 8.6.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.6.2. South Africa
      • 8.6.2.1. Key country dynamics
      • 8.6.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.6.3. UAE
      • 8.6.3.1. Key country dynamics
      • 8.6.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 9. Competitive Analysis

  • 9.1. Recent developments & impact analysis, by key market participants
  • 9.2. Company Categorization
  • 9.3. Participant's Overview
  • 9.4. Financial Performance
  • 9.5. Product Benchmarking
  • 9.6. Company Market Share Analysis, 2023 (%)
  • 9.7. Company Heat Map Analysis
  • 9.8. Strategy Mapping
  • 9.9. Company Profiles
    • 9.9.1. LEGO System A/S
      • 9.9.1.1. Company Overview
      • 9.9.1.2. Financial Performance
      • 9.9.1.3. Product Portfolios
      • 9.9.1.4. Strategic Initiatives
    • 9.9.2. Ravensburger
      • 9.9.2.1. Company Overview
      • 9.9.2.2. Financial Performance
      • 9.9.2.3. Product Portfolios
      • 9.9.2.4. Strategic Initiatives
    • 9.9.3. Melissa & Doug
      • 9.9.3.1. Company Overview
      • 9.9.3.2. Financial Performance
      • 9.9.3.3. Product Portfolios
      • 9.9.3.4. Strategic Initiatives
    • 9.9.4. Mattel, Inc.
      • 9.9.4.1. Company Overview
      • 9.9.4.2. Financial Performance
      • 9.9.4.3. Product Portfolios
      • 9.9.4.4. Strategic Initiatives
    • 9.9.5. Spin Master
      • 9.9.5.1. Company Overview
      • 9.9.5.2. Financial Performance
      • 9.9.5.3. Product Portfolios
      • 9.9.5.4. Strategic Initiatives
    • 9.9.6. VTech Holdings Limited
      • 9.9.6.1. Company Overview
      • 9.9.6.2. Financial Performance
      • 9.9.6.3. Product Portfolios
      • 9.9.6.4. Strategic Initiatives
    • 9.9.7. Hasbro
      • 9.9.7.1. Company Overview
      • 9.9.7.2. Financial Performance
      • 9.9.7.3. Product Portfolios
      • 9.9.7.4. Strategic Initiatives
    • 9.9.8. Osmo
      • 9.9.8.1. Company Overview
      • 9.9.8.2. Financial Performance
      • 9.9.8.3. Product Portfolios
      • 9.9.8.4. Strategic Initiatives
    • 9.9.9. Sphero, Inc.
      • 9.9.9.1. Company Overview
      • 9.9.9.2. Financial Performance
      • 9.9.9.3. Product Portfolios
      • 9.9.9.4. Strategic Initiatives
    • 9.9.10. MindWare, Inc.
      • 9.9.10.1. Company Overview
      • 9.9.10.2. Financial Performance
      • 9.9.10.3. Product Portfolios
      • 9.9.10.4. Strategic Initiatives
    • 9.9.11. Fat Brain Toys, LLC
      • 9.9.11.1. Company Overview
      • 9.9.11.2. Financial Performance
      • 9.9.11.3. Product Portfolios
      • 9.9.11.4. Strategic Initiatives