知育玩具の市場規模、シェア、成長分析：製品別、年齢層別、流通チャネル別、カテゴリー別、地域別 - 産業予測 2025～2032年

知育玩具市場規模は2023年に564億米ドルとなり、予測期間（2025～2032年）のCAGRは9.7%で、2024年の618億7,000万米ドルから2032年には1,297億6,000万米ドルに成長する見通しです。

2023年10月現在、知育玩具市場は、ハイテクに精通した消費者とインタラクティブな学習ツールの需要に牽引され、インターネットと連動したハイテクオプションへと大きくシフトしています。センサーや電子機器が組み込まれたスマート玩具は、その革新的な教育手法やユーザーフレンドリーなデザインから、従来の玩具よりも好まれる選択肢になりつつあります。テクノロジーの進歩と相まって、幼児期の開発に焦点が当てられるようになったことで、子育てのアプローチも変化し、STEM（科学、技術、工学、数学）玩具の世界的需要が大幅に増加しています。この動向は持続可能性への意識によってさらに強化され、親たちは、魅力的でダイナミックな学習体験を通じて子どもの創造性、問題解決能力、認知能力を育む教育製品を求めています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ
• 顧客と購買基準の分析
• 規制情勢

知育玩具市場規模：製品別

• 市場概要
• 組み立てと建設セット
• STEM玩具
• ロールプレイ玩具
• その他知育玩具

知育玩具市場規模：年齢層別

• 市場概要
• 0～3歳
• 3～8歳
• 8～12歳
• 12歳以上

知育玩具市場規模：流通チャネル別

• 市場概要
• オンライン
• オフライン

知育玩具市場規模：カテゴリー別

• 市場概要
• 屋内
• 屋外

知育玩具市場規模

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022～2024年）

主要企業プロファイル

• Lego Group（Denmark）
• Mattel, Inc.（USA）
• Hasbro, Inc.（USA）
• VTech Holdings Ltd.（Hong Kong）
• Spin Master Corp.（Canada）
• Melissa & Doug, LLC（USA）
• LeapFrog Enterprises, Inc.（USA）
• Fisher-Price（USA）
• Ravensburger AG（Germany）
• Thames & Kosmos（USA）
• GoldLok Toys（China）
• WowWee Group Limited（Hong Kong）
• Tomy Company, Ltd.（Japan）
• Clementoni S.p.A.（Italy）
• Goliath Games（Netherlands）
• Atlas Games（USA）
• CocoMoco Kids（India）
• Zephyr Toymakers Pvt. Ltd.（India）
• Educa Borras（Spain）
• Learning Resources, Inc.（USA）

結論と提言

Educational Toys Market size was valued at USD 56.4 billion in 2023 and is poised to grow from USD 61.87 billion in 2024 to USD 129.76 billion by 2032, growing at a CAGR of 9.7% during the forecast period (2025-2032).

As of October 2023, the market for educational toys is witnessing a significant shift toward high-tech options linked to the internet, driven by tech-savvy consumers and the demand for interactive learning tools. These smart toys, equipped with embedded sensors and electronics, are becoming preferred choices over traditional toys for their innovative teaching methodologies and user-friendly design. The focus on early childhood development, coupled with advancements in technology, has transformed parenting approaches, leading to a considerable rise in the global demand for STEM (science, technology, engineering, and math) toys. This trend is further enhanced by sustainability awareness, as parents seek educational products that foster creativity, problem-solving, and cognitive skills in children through engaging and dynamic learning experiences.

Top-down and bottom-up approaches were used to estimate and validate the size of the Educational Toys market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Educational Toys Market Segments Analysis

Global Educational Toys Market is segmented by Product, Age Group, Distribution Channel, Category and region. Based on Product, the market is segmented into Building & Construction Sets, STEM Toys, Role Play Toys and Other Educational Toys. Based on Age Group, the market is segmented into 0-3 Years, 3-8 Years, 8-12 Years and 12+ Years. Based on Distribution Channel, the market is segmented into Online and Offline. Based on Category, the market is segmented into Indoor and Outdoor. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Educational Toys Market

The global educational toys market is experiencing remarkable growth due to a rising awareness among parents about the significance of early childhood education. Parents are increasingly considering toys not merely as sources of entertainment but as essential tools that contribute to their children's cognitive, motor, and social development. This evolving perspective emphasizes the importance of purposeful play, which propels demand for educational toys. As more parents seek products that foster learning and skill-building, the educational toys market is benefitting from this shift, indicating a strong trend towards integrating education and play at a young age.

Restraints in the Educational Toys Market

The educational toys market is increasingly facing a significant restraint due to market saturation caused by the proliferation of brands and products. This overwhelming presence complicates the ability of new entrants to stand out and carve a niche in an already crowded landscape. Furthermore, the fierce competition among established players compresses profit margins, which can stifle innovation and reduce the incentive for companies to develop unique offerings. Ultimately, such dynamics may hinder the overall growth potential of the educational toys market, creating challenges for both new and existing businesses aiming to thrive in this competitive environment.

Market Trends of the Educational Toys Market

The educational toys market is witnessing a significant trend towards STEM-focused products, driven by a growing emphasis on equipping children with essential 21st-century skills. As educators and parents alike recognize the importance of science, technology, engineering, and mathematics in shaping future career paths, there has been a surge in demand for interactive toys such as coding kits, robotics, and science experiment sets. These innovative toys not only entertain but also nurture critical thinking and problem-solving abilities in young learners. This market shift reflects a broader commitment to fostering a generation adept in technology and innovation, positioning educational toys as key catalysts in child development.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer & Buying Criteria Analysis
• Regulatory Landscape

Global Educational Toys Market Size by Product & CAGR (2025-2032)

• Market Overview
• Building & Construction Sets
• STEM Toys
• Role Play Toys
• Other Educational Toys

Global Educational Toys Market Size by Age Group & CAGR (2025-2032)

• Market Overview
• 0-3 Years
• 3-8 Years
• 8-12 Years
• 12+ Years

Global Educational Toys Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Educational Toys Market Size by Category & CAGR (2025-2032)

• Market Overview
• Indoor
• Outdoor

Global Educational Toys Market Size & CAGR (2025-2032)

• North America (Product, Age Group, Distribution Channel, Category)
  • US
  • Canada
• Europe (Product, Age Group, Distribution Channel, Category)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Age Group, Distribution Channel, Category)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Age Group, Distribution Channel, Category)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Age Group, Distribution Channel, Category)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Lego Group (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mattel, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hasbro, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VTech Holdings Ltd. (Hong Kong)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Spin Master Corp. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Melissa & Doug, LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LeapFrog Enterprises, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fisher-Price (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ravensburger AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Thames & Kosmos (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GoldLok Toys (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• WowWee Group Limited (Hong Kong)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tomy Company, Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Clementoni S.p.A. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Goliath Games (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Atlas Games (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CocoMoco Kids (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zephyr Toymakers Pvt. Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Educa Borras (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Learning Resources, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations