STEM玩具市場規模、シェア、成長分析：タイプ別、年齢層別、流通チャネル別、地域別 - 産業予測 2025年～2032年

STEM玩具の世界市場規模は2023年に68億3,000万米ドルと評価され、2024年の73億6,000万米ドルから2032年には134億3,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは7.8％で成長する見通しです。

世界のSTEM玩具市場は、都市化と、子供たちに革新的な学習体験をさせたいと熱望する教育熱心な親たちの増加によって、成長の態勢が整いつつあります。質の高い教育が重視されるようになるにつれ、従来とは異なる学習ツールの需要が急増すると予想されます。しかし、高価格設定や有効性への疑問といった課題が、市場拡大の妨げになる可能性もあります。注目すべき動向としては、拡張現実（AR）や仮想現実（VR）を玩具に統合し、教育効果を高めるとともに、環境に優しい玩具製造につながる持続可能な製品に対する消費者の嗜好の高まりが挙げられます。さらに、教育におけるハイテク産業の役割の進化は、STEM玩具ブランドに新たな機会をもたらし、今後数年間の成長の有望な情勢を示唆しています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ
• 規制情勢
• 顧客と購買基準の分析
• 特許分析

STEM玩具市場規模：タイプ別& CAGR（2025-2032）

• 市場概要
• 科学
• テクノロジー
• エンジニアリング
• 数学

STEM玩具市場規模：年齢層別& CAGR（2025-2032）

• 市場概要
• 0～3歳
• 3～8歳
• 8～12歳
• 12歳以上

STEM玩具市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• オフライン
• オンライン

STEM玩具市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• LEGO Group（Denmark）
• Hasbro, Inc.（USA）
• Mattel, Inc.（USA）
• Bandai Namco Holdings Inc.（Japan）
• TAKARA TOMY Co., Ltd.（Japan）
• Gigotoys（China）
• Melissa & Doug, LLC（USA）
• VTech Holdings Ltd.（Hong Kong）
• Spin Master Corp.（Canada）
• BanBao Co., Ltd.（China）
• Goldlok Toys Holdings Co., Ltd.（China）
• Guangdong Loongon Animation & Culture Co., Ltd.（China）
• Guangdong Qman Culture Communication Co., Ltd.（China）
• Ravensburger AG（Germany）
• Learning Resources, Inc.（USA）
• MindWare, Inc.（USA）
• Smartivity Labs Pvt. Ltd.（India）
• Thames & Kosmos, LLC（USA）
• Elenco Electronics, Inc.（USA）

結論と推奨事項

Global STEM Toys Market size was valued at USD 6.83 billion in 2023 and is poised to grow from USD 7.36 billion in 2024 to USD 13.43 billion by 2032, growing at a CAGR of 7.8% during the forecast period (2025-2032).

The global STEM toy market is poised for growth, driven by urbanization and an increasing number of educated parents eager to foster innovative learning experiences for their children. As the emphasis on quality education rises, the demand for unconventional learning tools is expected to surge. However, challenges like high pricing and doubts about effectiveness could hinder market expansion. Noteworthy trends include the integration of augmented reality (AR) and virtual reality (VR) into toys, enhancing educational outcomes, alongside a growing consumer preference for sustainable products leading to eco-friendly toy manufacturing. Additionally, the tech industry's evolving role in education presents new opportunities for STEM toy brands, suggesting a promising landscape for growth in the coming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Stem Toys market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Stem Toys Market Segments Analysis

Global STEM Toys Market is segmented by Type, Age Group, Distribution Channel and Region. Based on Type, the market is segmented into Science, Technology, Engineering and Mathematics. Based on Age Group, the market is segmented into 0-3 Years, 3-8 Years, 8-12 Years and 12+ Years. Based on Distribution Channel, the market is segmented into Offline and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Stem Toys Market

The global market for STEM toys is experiencing significant growth driven by the increasing awareness among parents and children regarding the importance of STEM education. This awareness serves as a crucial factor in boosting sales of these educational toys. STEM education fosters essential skills such as problem-solving, critical thinking, and logical reasoning in children, which contribute positively to their overall development. As families recognize the long-term benefits of equipping children with these competencies, the demand for STEM toys continues to rise, making them a vital component of modern educational practices and child development strategies worldwide.

Restraints in the Global Stem Toys Market

The Global Stem Toys market faces a significant constraint due to the high cost of these toys in comparison to traditional options, which hampers growth, particularly in developing nations where consumers have limited purchasing power. This price disparity makes it challenging for many families to invest in STEM toys, thereby restricting market penetration. In order to thrive in the long term, manufacturers and market players must focus on developing more affordable products that cater to the budgetary constraints of these consumers. Meeting this need for cost-effective STEM toys could pave the way for increased accessibility and market expansion in underprivileged areas.

Market Trends of the Global Stem Toys Market

The Global Stem Toys market is witnessing a significant trend towards the integration of augmented and virtual reality technologies, enhancing product appeal and educational effectiveness. This innovative shift aligns with the rising emphasis on gamification in education, providing STEM toy companies with a ripe opportunity to harness immersive learning experiences. By leveraging these advanced technologies, manufacturers can create engaging, interactive toys that resonate with tech-savvy consumers and educational institutions alike. As a result, the market is expected to expand, driven by the increasing demand for interactive learning tools that cultivate critical thinking and problem-solving skills among children globally.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Customer & Buying Criteria Analysis
• Patent Analysis

Global STEM Toys Market Size by Type & CAGR (2025-2032)

• Market Overview
• Science
• Technology
• Engineering
• Mathematics

Global STEM Toys Market Size by Age Group & CAGR (2025-2032)

• Market Overview
• 0-3 Years
• 3-8 Years
• 8-12 Years
• 12+ Years

Global STEM Toys Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline
• Online

Global STEM Toys Market Size & CAGR (2025-2032)

• North America (Type, Age Group, Distribution Channel)
  • US
  • Canada
• Europe (Type, Age Group, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Age Group, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Age Group, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Age Group, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• LEGO Group (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hasbro, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mattel, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bandai Namco Holdings Inc. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TAKARA TOMY Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gigotoys (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Melissa & Doug, LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VTech Holdings Ltd. (Hong Kong)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Spin Master Corp. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BanBao Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Goldlok Toys Holdings Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Guangdong Loongon Animation & Culture Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Guangdong Qman Culture Communication Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ravensburger AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Learning Resources, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MindWare, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Smartivity Labs Pvt. Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Thames & Kosmos, LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Elenco Electronics, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations