A2Pメッセージング市場の規模、シェア、動向分析レポート：コンポーネント別（プラットフォーム、サービス）、展開モード別、企業規模別、SMSトラフィック別、用途別、業種別、地域別、およびセグメント別予測、2022年～2030年

A2Pメッセージング市場の成長と動向

Grand View Research, Inc.の最新レポートによると、世界のA2Pメッセージング市場規模は、予測期間中にCAGR 4.7%を記録し、2030年までに967億3000万米ドルに達すると予測されています。

A2Pメッセージングとは、企業やビジネスアプリケーションから、広告、マーケティングコミュニケーション、通知、予約リマインダー、チャットボット、PINコード、ワンタイムパスワード（OTP）などを目的とした自動メッセージを加入者に送信するプロセスを指します。

A2Pメッセージングソリューションにより、企業は世界中の高品質なモバイル通信経路を活用して、バルクメッセージングサービスを即座に管理することができます。モバイル加入者数の増加や、複数の業界におけるメッセージングサービスの利用拡大が、業界の成長を後押しする要因となっています。A2Pメッセージングサービスは、世界中のメッセージングサービスを一元管理できるツールで、すべての相手先事業者と契約を結ぶ必要はありません。A2Pメッセージングは、顧客とのより良い関係を築き、より良い接続性と売上の拡大を保証します。さらに、顧客獲得と顧客エンゲージメントを重視する傾向が強まっており、市場の成長を後押しすると予想されます。

また、A2Pメッセージングの通信方法に関するいくつかの規制は、地域または国レベルで異なります。例えば、A2Pメッセージングは、特定の条件を満たすFCC電話消費者保護法（TCPA）規則を遵守する必要があります。FCC規則は、過剰なメッセージングに対する保護を提供し、メッセージの重要性や適時性などのメッセージ内容を放送チャンネルと一致させるために存在するものです。

本レポートでは、TWILIO INC.、Dialogue Communications、Infobip ltd.、Sinch、Proximus、Tata Communications、AT&T、China Mobile Limited、Orange、Genesysなど、市場上位10社の競合分析を行っています。市場参加者は、大きな市場シェアを獲得するために、製品の発売、パートナーシップやコラボレーション、M&Aなど、いくつかの主要な戦略や開発を採用しています。例えば、マイクロソフトは2021年12月にAT&TからXandrを買収することを発表しました。この買収により、オープンウェブ向けのデジタルマーケティング、広告、小売メディアソリューションの提供を加速させる。

A2Pメッセージング市場のレポートハイライト

A2Pメッセージング市場は、世界的にスマートフォンや携帯電話の普及が進んでいることから、予測期間中に4.7%のCAGRが見込まれます。また、モバイル広告やSMSマーケティングの増加により、COVID-19の流行時にエンドユーザー間でのA2Pメッセージングの採用が増加しました。

コンポーネント別では、A2Pメッセージングプラットフォームが小売＆eコマース、BFSI、旅行＆ホスピタリティ、ヘルスケアなど複数の業界で広く利用されていることから、プラットフォームセグメントが2021年に61.92％超の最大収益シェアを占めました。オムニチャネルマーケティングオートメーションなど、小売マーケティングにおける技術の進歩により、行動ベースのトリガーによるリアルタイムのエンゲージメントが可能になり、収集したデータに基づいて顧客をセグメント化することができます。

導入モデルセグメントは、オンプレミスとクラウドで構成されています。クラウドセグメントは、2021年に市場を独占し、主要プレーヤーが提供する統合マーケティングキャンペーンと非常に魅力的なクラウドベースのサービスにより、予測期間中に5.4%の著しいCAGRを記録すると予想される

顧客関係管理（CRM）サービスは、いくつかの業界が顧客エンゲージメントツールに高い投資を行っており、A2Pメッセージングの導入に注力していることから、アプリケーションセグメントを支配し、予測期間中に3.6%の健全なCAGRを記録すると予想されます。CRMはビジネスオペレーションの中核であり、メッセージングサービスはアポイントメントリマインダー、購入確認、フォローアップ調査、その他のタスクの送信に役立つため、多くの業界はCRMのためのA2Pメッセージングの採用に重点を置いています。

業界別では、BFSI、ヘルスケア、メディア＆エンターテインメント、小売＆eコマース、旅行＆観光、その他に区分されます。BFSI業界は、BFSI業界における決済取引やオンラインサービスの増加により、A2Pメッセージング市場を独占しています。

アジア太平洋地域は、スマートフォンの普及とインターネット加入者の増加により、2021年の市場を独占し、42.23%の最大売上シェアを占めました。この地域で活動する企業は、ブランド認知度を高めるためにA2Pメッセージングを採用することが増えており、成長にプラスの影響を与えています。

目次

第1章 調査手法と範囲

• 調査手法
• 調査範囲と前提
• データソースのリスト
• 略語一覧

第2章 エグゼクティブサマリー

• 市場概要
• セグメント別見通し

第3章 市場変数、動向、および範囲の見通し

• 市場セグメンテーション
• A2Pメッセージング市場の規模と成長の見通し
• A2Pメッセージング市場-バリューチェーン分析
• A2Pメッセージングの市場動向
  • 技術動向
  • 規制動向
  • バイヤーの動向
  • サプライヤーの動向
• A2Pメッセージング市場力学
  • 市場促進要因分析
  • 市場制約分析
  • 市場機会分析
• A2Pメッセージング市場- ポーターのファイブフォース分析
  • サプライヤーの力
  • 買い手の交渉力
  • 代替の脅威
  • 新規参入者からの脅威
  • 競争企業間の敵対関係
• A2Pメッセージング市場-PEST分析
  • 政治情勢
  • 経済情勢
  • 社会情勢
  • テクノロジー情勢
• A2Pメッセージング市場に対するCOVID-19の影響

第4章 A2Pメッセージングコンポーネントの展望

• A2Pメッセージング市場、コンポーネント分析と市場シェア別、2021年と2030年
• プラットホーム
• サービス

第5章 A2Pメッセージング展開モードの展望

• A2Pメッセージング市場、展開モード分析と市場シェア別、2021年と2030年
• オンプレミス
• クラウド

第6章 A2Pメッセージングのエンタープライズ規模の展望

• A2Pメッセージング市場、企業規模分析と市場シェア別、2021年と2030年
• 大企業
• 中小企業

第7章 A2Pメッセージング SMSトラフィックの見通し

• A2Pメッセージング市場、SMSトラフィック分析と市場シェア別、2021年と2030年
• 全国
• 越境

第8章 A2Pメッセージングアプリケーションの展望

• A2Pメッセージング市場、アプリケーション分析と市場シェア別、2021年と2030年
• 顧客関係管理（CRM）サービス
• インタラクティブメッセージングサービス
• 販促キャンペーン
• プッシュ型コンテンツサービス
• その他

第9章 A2Pメッセージング市場：地域推定・動向分析

• A2Pメッセージング市場の地域別シェア、2021年および2030年
• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • 英国
  • ドイツ
  • フランス
• アジア太平洋地域
  • 中国
  • 日本
  • インド
• 南米
  • ブラジル
• 中東とアフリカ

第10章 競合分析

• 主要な市場参加者別最近の動向と影響分析
• 企業/競合の分類（主要なイノベーター、マーケットリーダー、新興企業、ニッチプレイヤー）
• ベンダー情勢
  • 主要企業の市場シェア分析、2021年
• 企業分析ツール
  • 市況分析
  • 競合ダッシュボード分析

第11章 競合情勢

• Company Profiles
  • TWILIO INC
    • 会社概要
    • 財務実績
    • サービスのベンチマーク
    • 戦略的イニシアチブ
  • Dialogue Communications
    • 会社概要
    • 財務実績
    • サービスのベンチマーク
    • 戦略的イニシアチブ
  • Infobip ltd.
    • 会社概要
    • 財務実績
    • サービスのベンチマーク
    • 戦略的イニシアチブ
  • Sinch
    • 会社概要
    • 財務実績
    • サービスのベンチマーク
    • 戦略的イニシアチブ
  • Proximus
    • 会社概要
    • 財務実績
    • サービスのベンチマーク
    • 戦略的イニシアチブ
  • Tata Communications
    • 会社概要
    • 財務実績
    • サービスのベンチマーク
    • 戦略的イニシアチブ
  • AT&T
    • 会社概要
    • 財務実績
    • サービスのベンチマーク
    • 戦略的イニシアチブ
  • China Mobile Limited
    • 会社概要
    • 財務実績
    • サービスのベンチマーク
    • 戦略的イニシアチブ
  • Orange
    • 会社概要
    • 財務実績
    • サービスのベンチマーク
    • 戦略的イニシアチブ
  • Genesys
    • 会社概要
    • 財務実績
    • サービスのベンチマーク
    • 戦略的イニシアチブ

List of Tables

• TABLE 1 A2P Messaging Market, 2017 - 2030 (USD Billion)
• TABLE 2 A2P messaging market by region, 2017 - 2030 (USD Billion)
• TABLE 3 A2P messaging market by component, 2017 - 2030 (USD Billion)
• TABLE 4 A2P messaging market by deployment mode, 2017 - 2030 (USD Billion)
• TABLE 5 A2P messaging market by enterprise size, 2017 - 2030 (USD Billion)
• TABLE 6 A2P messaging market by SMS traffic, 2017 - 2030 (USD Billion)
• TABLE 7 A2P messaging market by application, 2017 - 2030 (USD Billion)
• TABLE 8 A2P messaging market by vertical, 2017 - 2030 (USD Billion)
• TABLE 9 Platform A2P Messaging Component, 2017 - 2030 (USD Billion)
• TABLE 10 Platform A2P Messaging Component, by region, 2017 - 2030 (USD Billion)
• TABLE 11 Service A2P Messaging Component, 2017 - 2030 (USD Billion)
• TABLE 12 Service A2P Messaging Component, by region, 2017 - 2030 (USD Billion)
• TABLE 13 On-Premise A2P Messaging Deployment Mode, 2017 - 2030 (USD Billion)
• TABLE 14 On-Premise A2P Messaging Deployment Mode, by region, 2017 - 2030 (USD Billion)
• TABLE 15 Cloud A2P Messaging Deployment Mode, 2017 - 2030 (USD Billion)
• TABLE 16 Cloud A2P Messaging Deployment Mode, by region, 2017 - 2030 (USD Billion)
• TABLE 17 Large Enterprises A2P Messaging Enterprise Size, 2017 - 2030 (USD Billion)
• TABLE 18 Large Enterprises A2P Messaging Enterprise Size, by region, 2017 - 2030 (USD Billion)
• TABLE 19 Small & Medium Enterprises A2P Messaging Enterprise Size, 2017 - 2030 (USD Billion)
• TABLE 20 Small & Medium Enterprises A2P Messaging Enterprise Size, by region, 2017 - 2030 (USD Billion)
• TABLE 21 National A2P Messaging SMS Traffic, 2017 - 2030 (USD Billion)
• TABLE 22 National A2P Messaging SMS Traffic, by region, 2017 - 2030 (USD Billion)
• TABLE 23 Cross-border A2P Messaging SMS Traffic, 2017 - 2030 (USD Billion)
• TABLE 24 Cross-border A2P Messaging SMS Traffic, by region, 2017 - 2030 (USD Billion)
• TABLE 25 Customer Relationship Management (CRM) Services A2P Messaging Application, 2017 - 2030 (USD Billion)
• TABLE 26 Customer Relationship Management (CRM) Services A2P Messaging Application, by region, 2017 - 2030 (USD Billion)
• TABLE 27 Interactive Messaging Services A2P Messaging Application, 2017 - 2030 (USD Billion)
• TABLE 28 Interactive Messaging Services A2P Messaging Application, by region, 2017 - 2030 (USD Billion)
• TABLE 29 Promotional Campaigns A2P Messaging Application, 2017 - 2030 (USD Billion)
• TABLE 30 Promotional Campaigns A2P Messaging Application, by region, 2017 - 2030 (USD Billion)
• TABLE 31 Pushed Content Services A2P Messaging Application, 2017 - 2030 (USD Billion)
• TABLE 32 Pushed Content Services A2P Messaging Application, by region, 2017 - 2030 (USD Billion)
• TABLE 33 Others A2P Messaging Application, 2017 - 2030 (USD Billion)
• TABLE 34 Others A2P Messaging Application, by region, 2017 - 2030 (USD Billion)
• TABLE 35 BFSI A2P Messaging Vertical, 2017 - 2030 (USD Billion)
• TABLE 36 BFSI A2P Messaging Vertical, by region, 2017 - 2030 (USD Billion)
• TABLE 37 Healthcare A2P Messaging Vertical, 2017 - 2030 (USD Billion)
• TABLE 38 Healthcare A2P Messaging Vertical, by region, 2017 - 2030 (USD Billion)
• TABLE 39 Media & Entertainment A2P Messaging Vertical, 2017 - 2030 (USD Billion)
• TABLE 40 Media & Entertainment A2P Messaging Vertical, by region, 2017 - 2030 (USD Billion)
• TABLE 41 Retail & E-Commerce A2P Messaging Vertical, 2017 - 2030 (USD Billion)
• TABLE 42 Retail & E-Commerce A2P Messaging Vertical, by region, 2017 - 2030 (USD Billion)
• TABLE 43 Travel & Tourism A2P Messaging Vertical, 2017 - 2030 (USD Billion)
• TABLE 44 Travel & Tourism A2P Messaging Vertical, by region, 2017 - 2030 (USD Billion)
• TABLE 45 Others A2P Messaging Vertical, 2017 - 2030 (USD Billion)
• TABLE 46 Others A2P Messaging Vertical, by region, 2017 - 2030 (USD Billion)
• TABLE 47 North America A2P Messaging Market, by component, 2017 - 2030 (USD Billion)
• TABLE 48 North America A2P Messaging Market, by deployment mode, 2017 - 2030 (USD Billion)
• TABLE 49 North America A2P Messaging Market, by enterprise size, 2017 - 2030 (USD Billion)
• TABLE 50 North America A2P Messaging Market, by SMS traffic, 2017 - 2030 (USD Billion)
• TABLE 51 North America A2P Messaging Market, by application, 2017 - 2030 (USD Billion)
• TABLE 52 North America A2P Messaging Market, by vertical, 2017 - 2030 (USD Billion)
• TABLE 53 U.S. A2P Messaging Market, by component, 2017 - 2030 (USD Billion)
• TABLE 54 U.S. A2P Messaging Market, by deployment mode, 2017 - 2030 (USD Billion)
• TABLE 55 U.S. A2P Messaging Market, by enterprise size, 2017 - 2030 (USD Billion)
• TABLE 56 U.S. A2P Messaging Market, by SMS traffic, 2017 - 2030 (USD Billion)
• TABLE 57 U.S. A2P Messaging Market, by application, 2017 - 2030 (USD Billion)
• TABLE 58 U.S. A2P Messaging Market, by vertical, 2017 - 2030 (USD Billion)
• TABLE 59 Canada. A2P Messaging Market, by component, 2017 - 2030 (USD Billion)
• TABLE 60 Canada A2P Messaging Market, by deployment mode, 2017 - 2030 (USD Billion)
• TABLE 61 Canada A2P Messaging Market, by enterprise size, 2017 - 2030 (USD Billion)
• TABLE 62 Canada. A2P Messaging Market, by SMS traffic, 2017 - 2030 (USD Billion)
• TABLE 63 Canada A2P Messaging Market, by application, 2017 - 2030 (USD Billion)
• TABLE 64 Canada A2P Messaging Market, by vertical, 2017 - 2030 (USD Billion)
• TABLE 65 Mexico A2P Messaging Market, by component, 2017 - 2030 (USD Billion)
• TABLE 66 Mexico A2P Messaging Market, by deployment mode, 2017 - 2030 (USD Billion)
• TABLE 67 Mexico A2P Messaging Market, by enterprise size, 2017 - 2030 (USD Billion)
• TABLE 68 Mexico. A2P Messaging Market, by SMS traffic, 2017 - 2030 (USD Billion)
• TABLE 69 Mexico A2P Messaging Market, by application, 2017 - 2030 (USD Billion)
• TABLE 70 Mexico A2P Messaging Market, by vertical, 2017 - 2030 (USD Billion)
• TABLE 71 Europe A2P Messaging Market, by component, 2017 - 2030 (USD Billion)
• TABLE 72 Europe A2P Messaging Market, by deployment mode, 2017 - 2030 (USD Billion)
• TABLE 73 Europe A2P Messaging Market, by enterprise size, 2017 - 2030 (USD Billion)
• TABLE 74 Europe A2P Messaging Market, by SMS traffic, 2017 - 2030 (USD Billion)
• TABLE 75 Europe A2P Messaging Market, by application, 2017 - 2030 (USD Billion)
• TABLE 76 Europe A2P Messaging Market, by vertical, 2017 - 2030 (USD Billion)
• TABLE 77 U.K. A2P Messaging Market, by component, 2017 - 2030 (USD Billion)
• TABLE 78 U.K. A2P Messaging Market, by deployment mode, 2017 - 2030 (USD Billion)
• TABLE 79 U.K. A2P Messaging Market, by enterprise size, 2017 - 2030 (USD Billion)
• TABLE 80 U.K. A2P Messaging Market, by SMS traffic, 2017 - 2030 (USD Billion)
• TABLE 81 U.K. A2P Messaging Market, by application, 2017 - 2030 (USD Billion)
• TABLE 82 U.K. A2P Messaging Market, by vertical, 2017 - 2030 (USD Billion)
• TABLE 83 Germany A2P Messaging Market, by component, 2017 - 2030 (USD Billion)
• TABLE 84 Germany A2P Messaging Market, by deployment mode, 2017 - 2030 (USD Billion)
• TABLE 85 Germany A2P Messaging Market, by enterprise size, 2017 - 2030 (USD Billion)
• TABLE 86 Germany A2P Messaging Market, by SMS traffic, 2017 - 2030 (USD Billion)
• TABLE 87 Germany A2P Messaging Market, by application, 2017 - 2030 (USD Billion)
• TABLE 88 Germany A2P Messaging Market, by vertical, 2017 - 2030 (USD Billion)
• TABLE 89 France A2P Messaging Market, by component, 2017 - 2030 (USD Billion)
• TABLE 90 France A2P Messaging Market, by deployment mode, 2017 - 2030 (USD Billion)
• TABLE 91 France A2P Messaging Market, by enterprise size, 2017 - 2030 (USD Billion)
• TABLE 92 France A2P Messaging Market, by SMS traffic, 2017 - 2030 (USD Billion)
• TABLE 93 France A2P Messaging Market, by application, 2017 - 2030 (USD Billion)
• TABLE 94 France A2P Messaging Market, by vertical, 2017 - 2030 (USD Billion)
• TABLE 95 Asia Pacific A2P Messaging Market, by component, 2017 - 2030 (USD Billion)
• TABLE 96 Asia Pacific A2P Messaging Market, by deployment mode, 2017 - 2030 (USD Billion)
• TABLE 97 Asia Pacific A2P Messaging Market, by enterprise size, 2017 - 2030 (USD Billion)
• TABLE 98 Asia Pacific A2P Messaging Market, by SMS traffic, 2017 - 2030 (USD Billion)
• TABLE 99 Asia Pacific A2P Messaging Market, by application, 2017 - 2030 (USD Billion)
• TABLE 100 Asia Pacific A2P Messaging Market, by vertical, 2017 - 2030 (USD Billion)
• TABLE 101 China A2P Messaging Market, by component, 2017 - 2030 (USD Billion)
• TABLE 102 China A2P Messaging Market, by deployment mode, 2017 - 2030 (USD Billion)
• TABLE 103 China A2P Messaging Market, by enterprise size, 2017 - 2030 (USD Billion)
• TABLE 104 China A2P Messaging Market, by SMS traffic, 2017 - 2030 (USD Billion)
• TABLE 105 China A2P Messaging Market, by application, 2017 - 2030 (USD Billion)
• TABLE 106 China A2P Messaging Market, by vertical, 2017 - 2030 (USD Billion)
• TABLE 107 Japan A2P Messaging Market, by component, 2017 - 2030 (USD Billion)
• TABLE 108 Japan A2P Messaging Market, by deployment mode, 2017 - 2030 (USD Billion)
• TABLE 109 Japan A2P Messaging Market, by enterprise size, 2017 - 2030 (USD Billion)
• TABLE 110 Japan A2P Messaging Market, by SMS traffic, 2017 - 2030 (USD Billion)
• TABLE 111 Japan A2P Messaging Market, by application, 2017 - 2030 (USD Billion)
• TABLE 112 Japan A2P Messaging Market, by vertical, 2017 - 2030 (USD Billion)
• TABLE 113 India A2P Messaging Market, by component, 2017 - 2030 (USD Billion)
• TABLE 114 India A2P Messaging Market, by deployment mode, 2017 - 2030 (USD Billion)
• TABLE 115 India A2P Messaging Market, by enterprise size, 2017 - 2030 (USD Billion)
• TABLE 116 India A2P Messaging Market, by SMS traffic, 2017 - 2030 (USD Billion)
• TABLE 117 India A2P Messaging Market, by application, 2017 - 2030 (USD Billion)
• TABLE 118 India A2P Messaging Market, by vertical, 2017 - 2030 (USD Billion)
• TABLE 119 Latin America A2P Messaging Market, by component, 2017 - 2030 (USD Billion)
• TABLE 120 Latin America A2P Messaging Market, by deployment mode, 2017 - 2030 (USD Billion)
• TABLE 121 Latin America A2P Messaging Market, by enterprise size, 2017 - 2030 (USD Billion)
• TABLE 122 Latin America A2P Messaging Market, by SMS traffic, 2017 - 2030 (USD Billion)
• TABLE 123 Latin America A2P Messaging Market, by application, 2017 - 2030 (USD Billion)
• TABLE 124 Latin America A2P Messaging Market, by vertical, 2017 - 2030 (USD Billion)
• TABLE 125 Brazil A2P Messaging Market, by component, 2017 - 2030 (USD Billion)
• TABLE 126 Brazil A2P Messaging Market, by deployment mode, 2017 - 2030 (USD Billion)
• TABLE 127 Brazil A2P Messaging Market, by enterprise size, 2017 - 2030 (USD Billion)
• TABLE 128 Brazil A2P Messaging Market, by SMS traffic, 2017 - 2030 (USD Billion)
• TABLE 129 Brazil A2P Messaging Market, by application, 2017 - 2030 (USD Billion)
• TABLE 130 Brazil A2P Messaging Market, by vertical, 2017 - 2030 (USD Billion)
• TABLE 131 MEA A2P Messaging Market, by component, 2017 - 2030 (USD Billion)
• TABLE 132 MEA A2P Messaging Market, by deployment mode, 2017 - 2030 (USD Billion)
• TABLE 133 MEA A2P Messaging Market, by enterprise size, 2017 - 2030 (USD Billion)
• TABLE 134 MEA A2P Messaging Market, by SMS traffic, 2017 - 2030 (USD Billion)
• TABLE 135 MEA A2P Messaging Market, by application, 2017 - 2030 (USD Billion)
• TABLE 136 MEA A2P Messaging Market, by vertical, 2017 - 2030 (USD Billion)

List of Figures

• FIG. 1 A2P messaging market segmentation and scope
• FIG. 2 A2P Messaging Market, 2017 - 2030 (USD Billion)
• FIG. 3 Product Support Segmental Insights
• FIG. 4 End-Use Segmental Insights
• FIG. 5 Value chain analysis
• FIG. 6 A2P messaging market driver impact
• FIG. 7 A2P messaging market restraint impact
• FIG. 8 A2P messaging market opportunity impact
• FIG. 9 A2P messaging penetration and growth prospects mapping
• FIG. 10 A2P Messaging Market -Porter's five forces analysis
• FIG. 11 A2P Messaging Market -PEST analysis
• FIG. 12 A2P Messaging Market, By Component, 2021 & 2030 (USD Billion)
• FIG. 13 A2P Messaging Market, By Deployment Mode, 2021 & 2030 (USD Billion)
• FIG. 14 A2P Messaging Market, By Enterprise Size, 2021 & 2030 (USD Billion)
• FIG. 15 A2P Messaging Market, By SMS Traffic, 2021 & 2030 (USD Billion)
• FIG. 16 A2P Messaging Market, By Application, 2021 & 2030 (USD Billion)
• FIG. 17 A2P Messaging Market, By Vertical, 2021 & 2030 (USD Billion)
• FIG. 18 A2P Messaging Market, By Region, 2021 & 2030
• FIG. 19 North America A2P messaging market - Key takeaways
• FIG. 20 Europe A2P messaging market - Key takeaways
• FIG. 21 Asia Pacific A2P messaging market - Key takeaways
• FIG. 22 Latin America A2P messaging market - Key takeaways
• FIG. 23 MEA A2P messaging market - Key takeaways

A2P Messaging Market Growth & Trends:

The global A2P messaging market size is anticipated to reach USD 96.73 billion by 2030, registering a CAGR of 4.7% over the forecast period, according to a new report by Grand View Research, Inc. A2P messaging is the process of sending an automated message from an enterprise or a business application to a subscribed user for advertising, marketing communications, notifications, appointment reminders, chatbots, PIN codes, or One-time Passwords (OTPs).

The A2P messaging solution allows enterprises to manage bulk messaging services instantly by leveraging quality mobile communications routes across the globe. The increasing number of mobile subscribers and rising use of messaging services in several industries are the factors fueling the growth of the industry. The A2P messaging services offer a centralized tool to manage messaging services worldwide without setting up agreements with all the destination operators. A2P messaging builds better client relations and ensures better connectivity and expansion of sales. In addition, a growing emphasis on customer acquisition and engagement is further anticipated to boost the market growth.

Also, several regulations of the communications practices of A2P messaging vary at regional or country levels. For instance, the A2P messaging must comply with the FCC Telephone Consumer Protection Act (TCPA) rules that are subject to certain conditions. The FCC rules are there to provide protection against over-messaging and match message content, such as the importance of the message and timeliness, with the broadcast channel.

The report covers the competitive analysis of the top ten market players, including TWILIO INC., Dialogue Communications, Infobip ltd., Sinch, Proximus, Tata Communications, AT&T, China Mobile Limited, Orange, and Genesys. The market players are adopting several key strategies and development such as product launches, partnerships and collaborations, and mergers and acquisitions to obtain a significant market share. For instance, Microsoft announced the acquisition of Xandr from AT&T in December 2021. The acquisition will accelerate the delivery of digital marketing, advertising, and retail media solutions for the open web.

A2P Messaging Market Report Highlights:

• The market is expected to witness a CAGR of 4.7% over the forecast period owing to a rise in the adoption of smartphones and mobiles globally. Also, growing mobile advertisements & SMS marketing has increased the adoption of A2P messaging among end user during the COVID-19 pandemic

• Based on the component, the platform segment accounted for the largest revenue share of over 61.92% in 2021 as the A2P messaging platform is extensively used in several verticals such as retail & e-commerce, BFSI, travel & hospitality, and healthcare. Technological advancement in retail marketing, such as omni channel marketing automation, enables real-time engagement with behavior-based triggers and segments customers based on the collected data

• The deployment model segment comprises on-premises and cloud. The cloud segment dominated the market in 2021 and is expected to witness a significant CAGR of 5.4% over the forecast period owing to the integrated marketing campaign and highly engaging cloud-based services offered by the key players

• The customer relationship management (CRM) services is expected to dominate the application segment and register a healthy CAGR of 3.6% over the forecast period as several industries are investing highly in customer engagement tools and are focusing on the adoption of A2P messaging. As CRM is the core of business operations, many industries are focusing more on adopting A2P messaging for CRM as these messaging services help to send appointment reminders, purchase confirmation, follow-up surveys, and other tasks

• Based on vertical, the market is segmented into BFSI, healthcare, media & entertainment, retail & E-commerce, travel & tourism, and others. BFSI industry vertical dominated the A2P messaging market owing to increasing payment transactions and online services in the BFSI industry

• Asia Pacific dominated the market in 2021 and accounted for the largest revenue share of 42.23%, owing to the extensive adoption of smartphones and growing internet subscribers across the APAC region. Enterprises operating in this region are increasingly adopting A2P messaging to increase brand recognition and positively impact the growth

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Research Methodology
• 1.2. Research Scope and Assumptions
• 1.3. List of Data Sources
• 1.4. List of Abbreviations

Chapter 2. Executive Summary

• 2.1. Market Summary
• 2.2. Segmental Outlook

Chapter 3. Market Variables, Trends, & Scope Outlook

• 3.1. Market Segmentation
• 3.2. A2P messaging market Size & Growth Prospects
• 3.3. A2P messaging market - Value Chain Analysis
• 3.4. A2P messaging market trends
  • 3.4.1. Technology Trends
  • 3.4.2. Regulatory Trends
  • 3.4.3. Buyers Trends
  • 3.4.4. Suppliers Trends
• 3.5. A2P messaging market dynamics
  • 3.5.1. Market Driver Analysis
  • 3.5.2. Market Restraint Analysis
  • 3.5.3. Market Opportunity Analysis
• 3.6. A2P messaging market - Porter's Five Forces Analysis
  • 3.6.1. Supplier power
  • 3.6.2. Buyer power
  • 3.6.3. Substitution threat
  • 3.6.4. Threat from new entrant
  • 3.6.5. Competitive rivalry
• 3.7. A2P messaging market - PEST Analysis
  • 3.7.1. Political landscape
  • 3.7.2. Economic landscape
  • 3.7.3. Social landscape
  • 3.7.4. Technology landscape
• 3.8. Impact of COVID-19 on the A2P Messaging Market

Chapter 4. A2P Messaging Component Outlook

• 4.1. A2P Messaging Market, By Component Analysis & Market Share, 2021 & 2030
• 4.2. Platform
  • 4.2.1. Market estimates and forecasts, 2017 - 2030 (USD Billion)
  • 4.2.2. Market estimates and forecasts, By Region, 2017 - 2030 (USD Billion)
• 4.3. Service
  • 4.3.1. Market estimates and forecasts, 2017 - 2030 (USD Billion)
  • 4.3.2. Market estimates and forecasts, By Region, 2017 - 2030 (USD Billion)

Chapter 5. A2P Messaging Deployment Mode Outlook

• 5.1. A2P Messaging Market, By Deployment Mode Analysis & Market Share, 2021 & 2030
• 5.2. On-premise
  • 5.2.1. Market estimates and forecasts, 2017 - 2030 (USD Billion)
  • 5.2.2. Market estimates and forecasts, By Region, 2017 - 2030 (USD Billion)
• 5.3. Cloud
  • 5.3.1. Market estimates and forecasts, 2017 - 2030 (USD Billion)
  • 5.3.2. Market estimates and forecasts, By Region, 2017 - 2030 (USD Billion)

Chapter 6. A2P Messaging Enterprise Size Outlook

• 6.1. A2P Messaging Market, By Enterprise Size Analysis & Market Share, 2021 & 2030
• 6.2. Large Enterprises
  • 6.2.1. Market estimates and forecasts, 2017 - 2030 (USD Billion)
  • 6.2.2. Market estimates and forecasts, By Region, 2017 - 2030 (USD Billion)
• 6.3. Small & Medium Enterprises
  • 6.3.1. Market estimates and forecasts, 2017 - 2030 (USD Billion)
  • 6.3.2. Market estimates and forecasts, By Region, 2017 - 2030 (USD Billion)

Chapter 7. A2P Messaging SMS Traffic Outlook

• 7.1. A2P Messaging Market, By SMS Traffic Analysis & Market Share, 2021 & 2030
• 7.2. National
  • 7.2.1. Market estimates and forecasts, 2017 - 2030 (USD Billion)
  • 7.2.2. Market estimates and forecasts, By Region, 2017 - 2030 (USD Billion)
• 7.3. Cross-border
  • 7.3.1. Market estimates and forecasts, 2017 - 2030 (USD Billion)
  • 7.3.2. Market estimates and forecasts, By Region, 2017 - 2030 (USD Billion)

Chapter 8. A2P Messaging Application Outlook

• 8.1. A2P Messaging Market, By Application Analysis & Market Share, 2021 & 2030
• 8.2. Customer Relationship Management (CRM) Services
  • 8.2.1. Market estimates and forecasts, 2017 - 2030 (USD Billion)
  • 8.2.2. Market estimates and forecasts, By Region, 2017 - 2030 (USD Billion)
• 8.3. Interactive Messaging Services
  • 8.3.1. Market estimates and forecasts, 2017 - 2030 (USD Billion)
  • 8.3.2. Market estimates and forecasts, By Region, 2017 - 2030 (USD Billion)
• 8.4. Promotional Campaigns
  • 8.4.1. Market estimates and forecasts, 2017 - 2030 (USD Billion)
  • 8.4.2. Market estimates and forecasts, By Region, 2017 - 2030 (USD Billion)
• 8.5. Pushed Content Services
  • 8.5.1. Market estimates and forecasts, 2017 - 2030 (USD Billion)
  • 8.5.2. Market estimates and forecasts, By Region, 2017 - 2030 (USD Billion)
• 8.6. Others
  • 8.6.1. Market estimates and forecasts, 2017 - 2030 (USD Billion)
  • 8.6.2. Market estimates and forecasts, By Region, 2017 - 2030 (USD Billion)

Chapter 9. A2P Messaging Market: Regional Estimates & Trend Analysis

• 9.1. A2P messaging market Share by Region, 2021 & 2030
• 9.2. North America
  • 9.2.1. Market estimates and forecasts, 2017 - 2030
  • 9.2.2. Market estimates and forecasts, By Component, 2017 - 2030 (USD Billion)
  • 9.2.3. Market estimates and forecasts, By Deployment Mode, 2017 - 2030 (USD Billion)
  • 9.2.4. Market estimates and forecasts, By Enterprise Size, 2017 - 2030 (USD Billion)
  • 9.2.5. Market estimates and forecasts, By SMS Traffic, 2017 - 2030 (USD Billion)
  • 9.2.6. Market estimates and forecasts, By Application, 2017 - 2030 (USD Billion)
  • 9.2.7. Market estimates and forecasts, By Vertical, 2017 - 2030 (USD Billion)
  • 9.2.8. U.S.
    • 9.2.8.1. Market estimates and forecasts, 2017 - 2030
    • 9.2.8.2. Market estimates and forecasts, By Component, 2017 - 2030 (USD Billion)
    • 9.2.8.3. Market estimates and forecasts, By Deployment Mode, 2017 - 2030 (USD Billion)
    • 9.2.8.4. Market estimates and forecasts, By Enterprise Size, 2017 - 2030 (USD Billion)
    • 9.2.8.5. Market estimates and forecasts, By SMS Traffic, 2017 - 2030 (USD Billion)
    • 9.2.8.6. Market estimates and forecasts, By Application, 2017 - 2030 (USD Billion)
    • 9.2.8.7. Market estimates and forecasts, By Vertical, 2017 - 2030 (USD Billion)
  • 9.2.9. Canada
    • 9.2.9.1. Market estimates and forecasts, 2017 - 2030
    • 9.2.9.2. Market estimates and forecasts, By Component, 2017 - 2030 (USD Billion)
    • 9.2.9.3. Market estimates and forecasts, By Deployment Mode, 2017 - 2030 (USD Billion)
    • 9.2.9.4. Market estimates and forecasts, By Enterprise Size, 2017 - 2030 (USD Billion)
    • 9.2.9.5. Market estimates and forecasts, By SMS Traffic, 2017 - 2030 (USD Billion)
    • 9.2.9.6. Market estimates and forecasts, By Application, 2017 - 2030 (USD Billion)
    • 9.2.9.7. Market estimates and forecasts, By Vertical, 2017 - 2030 (USD Billion)
  • 9.2.10. Mexico
    • 9.2.10.1. Market estimates and forecasts, 2017 - 2030
    • 9.2.10.2. Market estimates and forecasts, By Component, 2017 - 2030 (USD Billion)
    • 9.2.10.3. Market estimates and forecasts, By Deployment Mode, 2017 - 2030 (USD Billion)
    • 9.2.10.4. Market estimates and forecasts, By Enterprise Size, 2017 - 2030 (USD Billion)
    • 9.2.10.5. Market estimates and forecasts, By SMS Traffic, 2017 - 2030 (USD Billion)
    • 9.2.10.6. Market estimates and forecasts, By Application, 2017 - 2030 (USD Billion)
    • 9.2.10.7. Market estimates and forecasts, By Vertical, 2017 - 2030 (USD Billion)
• 9.3. Europe
  • 9.3.1. Market estimates and forecasts, 2017 - 2030
  • 9.3.2. Market estimates and forecasts, By Component, 2017 - 2030 (USD Billion)
  • 9.3.3. Market estimates and forecasts, By Deployment Mode, 2017 - 2030 (USD Billion)
  • 9.3.4. Market estimates and forecasts, By Enterprise Size, 2017 - 2030 (USD Billion)
  • 9.3.5. Market estimates and forecasts, By SMS Traffic, 2017 - 2030 (USD Billion)
  • 9.3.6. Market estimates and forecasts, By Application, 2017 - 2030 (USD Billion)
  • 9.3.7. Market estimates and forecasts, By Vertical, 2017 - 2030 (USD Billion)
  • 9.3.8. U.K.
    • 9.3.8.1. Market estimates and forecasts, 2017 - 2030
    • 9.3.8.2. Market estimates and forecasts, By Component, 2017 - 2030 (USD Billion)
    • 9.3.8.3. Market estimates and forecasts, By Deployment Mode, 2017 - 2030 (USD Billion)
    • 9.3.8.4. Market estimates and forecasts, By Enterprise Size, 2017 - 2030 (USD Billion)
    • 9.3.8.5. Market estimates and forecasts, By SMS Traffic, 2017 - 2030 (USD Billion)
    • 9.3.8.6. Market estimates and forecasts, By Application, 2017 - 2030 (USD Billion)
    • 9.3.8.7. Market estimates and forecasts, By Vertical, 2017 - 2030 (USD Billion)
  • 9.3.9. Germany
    • 9.3.9.1. Market estimates and forecasts, 2017 - 2030
    • 9.3.9.2. Market estimates and forecasts, By Component, 2017 - 2030 (USD Billion)
    • 9.3.9.3. Market estimates and forecasts, By Deployment Mode, 2017 - 2030 (USD Billion)
    • 9.3.9.4. Market estimates and forecasts, By Enterprise Size, 2017 - 2030 (USD Billion)
    • 9.3.9.5. Market estimates and forecasts, By SMS Traffic, 2017 - 2030 (USD Billion)
    • 9.3.9.6. Market estimates and forecasts, By Application, 2017 - 2030 (USD Billion)
    • 9.3.9.7. Market estimates and forecasts, By Vertical, 2017 - 2030 (USD Billion)
  • 9.3.10. France
    • 9.3.10.1. Market estimates and forecasts, 2017 - 2030
    • 9.3.10.2. Market estimates and forecasts, By Component, 2017 - 2030 (USD Billion)
    • 9.3.10.3. Market estimates and forecasts, By Deployment Mode, 2017 - 2030 (USD Billion)
    • 9.3.10.4. Market estimates and forecasts, By Enterprise Size, 2017 - 2030 (USD Billion)
    • 9.3.10.5. Market estimates and forecasts, By SMS Traffic, 2017 - 2030 (USD Billion)
    • 9.3.10.6. Market estimates and forecasts, By Application, 2017 - 2030 (USD Billion)
    • 9.3.10.7. Market estimates and forecasts, By Vertical, 2017 - 2030 (USD Billion)
• 9.4. Asia Pacific
  • 9.4.1. Market estimates and forecasts, 2017 - 2030
  • 9.4.2. Market estimates and forecasts, By Component, 2017 - 2030 (USD Billion)
  • 9.4.3. Market estimates and forecasts, By Deployment Mode, 2017 - 2030 (USD Billion)
  • 9.4.4. Market estimates and forecasts, By Enterprise Size, 2017 - 2030 (USD Billion)
  • 9.4.5. Market estimates and forecasts, By SMS Traffic, 2017 - 2030 (USD Billion)
  • 9.4.6. Market estimates and forecasts, By Application, 2017 - 2030 (USD Billion)
  • 9.4.7. Market estimates and forecasts, By Vertical, 2017 - 2030 (USD Billion)
  • 9.4.8. China
    • 9.4.8.1. Market estimates and forecasts, 2017 - 2030
    • 9.4.8.2. Market estimates and forecasts, By Component, 2017 - 2030 (USD Billion)
    • 9.4.8.3. Market estimates and forecasts, By Deployment Mode, 2017 - 2030 (USD Billion)
    • 9.4.8.4. Market estimates and forecasts, By Enterprise Size, 2017 - 2030 (USD Billion)
    • 9.4.8.5. Market estimates and forecasts, By SMS Traffic, 2017 - 2030 (USD Billion)
    • 9.4.8.6. Market estimates and forecasts, By Application, 2017 - 2030 (USD Billion)
    • 9.4.8.7. Market estimates and forecasts, By Vertical, 2017 - 2030 (USD Billion)
  • 9.4.9. Japan
    • 9.4.9.1. Market estimates and forecasts, 2017 - 2030
    • 9.4.9.2. Market estimates and forecasts, By Component, 2017 - 2030 (USD Billion)
    • 9.4.9.3. Market estimates and forecasts, By Deployment Mode, 2017 - 2030 (USD Billion)
    • 9.4.9.4. Market estimates and forecasts, By Enterprise Size, 2017 - 2030 (USD Billion)
    • 9.4.9.5. Market estimates and forecasts, By SMS Traffic, 2017 - 2030 (USD Billion)
    • 9.4.9.6. Market estimates and forecasts, By Application, 2017 - 2030 (USD Billion)
    • 9.4.9.7. Market estimates and forecasts, By Vertical, 2017 - 2030 (USD Billion)
  • 9.4.10. India
    • 9.4.10.1. Market estimates and forecasts, 2017 - 2030
    • 9.4.10.2. Market estimates and forecasts, By Component, 2017 - 2030 (USD Billion)
    • 9.4.10.3. Market estimates and forecasts, By Deployment Mode, 2017 - 2030 (USD Billion)
    • 9.4.10.4. Market estimates and forecasts, By Enterprise Size, 2017 - 2030 (USD Billion)
    • 9.4.10.5. Market estimates and forecasts, By SMS Traffic, 2017 - 2030 (USD Billion)
    • 9.4.10.6. Market estimates and forecasts, By Application, 2017 - 2030 (USD Billion)
    • 9.4.10.7. Market estimates and forecasts, By Vertical, 2017 - 2030 (USD Billion)
• 9.5. South America
  • 9.5.1. Market estimates and forecasts, 2017 - 2030
  • 9.5.2. Market estimates and forecasts, By Component, 2017 - 2030 (USD Billion)
  • 9.5.3. Market estimates and forecasts, By Deployment Mode, 2017 - 2030 (USD Billion)
  • 9.5.4. Market estimates and forecasts, By Enterprise Size, 2017 - 2030 (USD Billion)
  • 9.5.5. Market estimates and forecasts, By SMS Traffic, 2017 - 2030 (USD Billion)
  • 9.5.6. Market estimates and forecasts, By Application, 2017 - 2030 (USD Billion)
  • 9.5.7. Market estimates and forecasts, By Vertical, 2017 - 2030 (USD Billion)
  • 9.5.8. Brazil
    • 9.5.8.1. Market estimates and forecasts, 2017 - 2030
    • 9.5.8.2. Market estimates and forecasts, By Component, 2017 - 2030 (USD Billion)
    • 9.5.8.3. Market estimates and forecasts, By Deployment Mode, 2017 - 2030 (USD Billion)
    • 9.5.8.4. Market estimates and forecasts, By Enterprise Size, 2017 - 2030 (USD Billion)
    • 9.5.8.5. Market estimates and forecasts, By SMS Traffic, 2017 - 2030 (USD Billion)
    • 9.5.8.6. Market estimates and forecasts, By Application, 2017 - 2030 (USD Billion)
    • 9.5.8.7. Market estimates and forecasts, By Vertical, 2017 - 2030 (USD Billion)
• 9.6. Middle East & Africa
  • 9.6.1. Market estimates and forecasts, 2017 - 2030
  • 9.6.2. Market estimates and forecasts, By Component, 2017 - 2030 (USD Billion)
  • 9.6.3. Market estimates and forecasts, By Deployment Mode, 2017 - 2030 (USD Billion)
  • 9.6.4. Market estimates and forecasts, By Enterprise Size, 2017 - 2030 (USD Billion)
  • 9.6.5. Market estimates and forecasts, By SMS Traffic, 2017 - 2030 (USD Billion)
  • 9.6.6. Market estimates and forecasts, By Application, 2017 - 2030 (USD Billion)
  • 9.6.7. Market estimates and forecasts, By Vertical, 2017 - 2030 (USD Billion)

Chapter 10. Competitive Analysis

• 10.1. Recent Developments and Impact Analysis, by Key Market Participants
• 10.2. Company/Competition Categorization (Key Innovators, Market Leaders, Emerging, Niche Players)
• 10.3. Vendor Landscape
  • 10.3.1. Key company market share analysis, 2021
• 10.4. Company Analysis Tools
  • 10.4.1. Market Position Analysis
  • 10.4.2. Competitive Dashboard Analysis

Chapter 11. Competitive Landscape

• 11.1. Company Profiles
  • 11.1.1. TWILIO INC
    • 11.1.1.1. Company overview
    • 11.1.1.2. Financial performance
    • 11.1.1.3. Service benchmarking
    • 11.1.1.4. Strategic initiatives
  • 11.1.2. Dialogue Communications
    • 11.1.2.1. Company overview
    • 11.1.2.2. Financial performance
    • 11.1.2.3. Service benchmarking
    • 11.1.2.4. Strategic initiatives
  • 11.1.3. Infobip ltd.
    • 11.1.3.1. Company overview
    • 11.1.3.2. Financial performance
    • 11.1.3.3. Service benchmarking
    • 11.1.3.4. Strategic initiatives
  • 11.1.4. Sinch
    • 11.1.4.1. Company overview
    • 11.1.4.2. Financial performance
    • 11.1.4.3. Service benchmarking
    • 11.1.4.4. Strategic initiatives
  • 11.1.5. Proximus
    • 11.1.5.1. Company overview
    • 11.1.5.2. Financial performance
    • 11.1.5.3. Service benchmarking
    • 11.1.5.4. Strategic initiatives
  • 11.1.6. Tata Communications
    • 11.1.6.1. Company overview
    • 11.1.6.2. Financial performance
    • 11.1.6.3. Service benchmarking
    • 11.1.6.4. Strategic initiatives
  • 11.1.7. AT&T
    • 11.1.7.1. Company overview
    • 11.1.7.2. Financial performance
    • 11.1.7.3. Service benchmarking
    • 11.1.7.4. Strategic initiatives
  • 11.1.8. China Mobile Limited
    • 11.1.8.1. Company overview
    • 11.1.8.2. Financial performance
    • 11.1.8.3. Service benchmarking
    • 11.1.8.4. Strategic initiatives
  • 11.1.9. Orange
    • 11.1.9.1. Company overview
    • 11.1.9.2. Financial performance
    • 11.1.9.3. Service benchmarking
    • 11.1.9.4. Strategic initiatives
  • 11.1.10. Genesys
    • 11.1.10.1. Company overview
    • 11.1.10.2. Financial performance
    • 11.1.10.3. Service benchmarking
    • 11.1.10.4. Strategic initiatives