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RCSビジネスメッセージングの世界市場（2023年～2028年）

Global RCS Business Messaging Market 2023-2028
出版日: | 発行: Juniper Research Ltd | ページ情報: 英文 | 納期: 即日から翌営業日

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RCSビジネスメッセージングの世界市場（2023年～2028年）
出版日: 2023年09月12日
発行: Juniper Research Ltd
ページ情報: 英文
納期: 即日から翌営業日
  • 全表示
  • 概要
  • 目次
概要

当レポートでは、世界のRCSビジネスメッセージング市場について調査分析し、市場のステークホルダーに向け、成長するRCS市場とその課題を包括的に評価し、戦略的推奨事項と新たな機会に沿った注目の市場を特定しています。

主な市場統計

2024年までのアクティブRCSユーザー数 11億人
2024年～2028年のRCSビジネスメッセージングの収益： 150億米ドル
2024年までにRCSに対応するモバイル加入者の割合： 50%

予測サマリー

世界のRCSのアクティブユーザー数は、2023年に9億3,000万人、2024年に11億人に達します。CPaaS（Communications Platform-as-a-Service）などの通信プラットフォームの採用の増加が、リッチビジネスメッセージングに向けて通信事業者主導のRCSチャネルを活用する企業の主な促進要因となります。

  • RCSビジネスメッセージングの成長が既存のSMSトラフィックを共食いすることはないと予測されます。むしろ、そのリッチメディアの性質が、会話型コマースなどの新しいメッセージングのユースケースを促進する見込みです。この新しいトラフィックは、2024年～2028年に150億米ドル以上の追加のメッセージング収益を事業者にもたらすと思われます。北米は高成長地域として特定されており、2028年までに世界のRCSの収益の36%を占めます。コミュニケーションにおけるモバイルメッセージングへの高い依存により、同国の企業ユーザーの間でRCSの採用が促進される見込みです。

目次

第1章 重要事項と戦略的推奨事項

  • 市場の重要事項
  • 戦略的推奨事項

第2章 将来の市場見通し

  • RCSビジネスメッセージングのイントロダクション
    • RCSユーザーの成長
    • RCSトラフィックの成長
      • i. RCSトラフィックに対するOTTメッセージングの影響
      • ii. 新しいユースケース
      • iii. CTA（Call to Action）
      • iv. 国の法律
    • 収益化モデル
      • i. さまざまな収益化モデル
      • ii. ユースケースと収益化モデル
    • RCSの成長に影響を与える主な課題
    • 不正行為の影響とRCSの将来
    • 企業にとってのRCSの利点

第3章 各国のレディネス指数

  • RCSビジネスメッセージング：各国のレディネス指数
  • RCSビジネスメッセージングの国の分析

第4章 Juniper Researchの競合リーダーボード

  • このレポートを読む理由
  • RCSビジネスメッセージング：企業プロファイル
    • Cisco Webex
    • CM.com
    • Comviva
    • Esendex
    • GMS (Global Message Services)
    • Infinite Convergence Solutions
    • Infobip
    • Interop Technologies
    • Kaleyra
    • LINK Mobility
    • Messaggio
    • Route Mobile
    • Sinch
    • Soprano Design
    • Syniverse
    • Juniper Researchのリーダーボードの評価手法

第5章 重要事項と市場予測

  • 将来のRCSビジネスメッセージングの収益化
    • RCSビジネスメッセージングの予測手法
  • RCSメッセージングの予測
    • RCSのアクティブな加入者の総数
    • 受信されるRCSビジネスメッセージの年間総数
    • RCSビジネスメッセージングトラフィックからの総収益
    • ペイパーメッセージの収益化モデルを通じて送信されるRCSビジネスメッセージの総数
    • ペイパーメッセージの収益化モデルを通じたRCSビジネスメッセージングからの総収益
    • セッションベースのモデルを通じたRCSメッセージングセッションの総数
    • RCSビジネスメッセージングセッションからの総収益
    • アクセスベースの収益化モデルに起因するRCSメッセージの総数
    • アクセスベースの収益化モデルに基づくRCSメッセージングからの総収益
    • 成功したCTAメディアを提供するRCSビジネスメッセージングの総数
    • RCSビジネスメッセージングの成功したCTAからの総収益
  • 注釈
目次

REPORT OVERVIEW

Juniper Research's “RCS Business Messaging” research provides a comprehensive assessment of the growing RCS market and its challenges; identifying key focus markets aligned with strategic recommendations and emerging opportunities for market stakeholders. It also includes Juniper Research's Competitor Leaderboard, featuring an in-depth evaluation of 15 RCS business messaging vendors using quantitative and qualitative scoring criteria.

Our incisive study provides an in-depth evaluation of key monetisation models for market stakeholders, including:

  • Access-based Billing
  • Calls to Action
  • Price-per-Message Billing
  • Session-based Billing

This research suite includes:

  • Strategy & Forecasts (PDF)
  • 5-year Market Sizing & Forecast Spreadsheet (Excel)
  • 12 months' Access to harvest Online Data Platform

Key Market Statistics

Active RCS Users by 2024:1.1 billion
RCS Business Messaging Revenue, 2024-2028:$15 billion
Proportion of Mobile Subscribers That Are RCS Capable by 2024:50%

KEY FEATURES

  • Key Takeaways & Strategic Recommendations: A high-level view of market takeaways from the study; highlighting key findings from the report. Also included are Juniper Research's strategic recommendations to capitalise on this growing technology.
  • Juniper Research Competitor Leaderboard: Key player capability and capacity assessment for 15 RCS business messaging vendors; positioning them as either an established leader, leading challenger, or disruptor and challenger. Our Competitor Leaderboard scores companies based on a number of criteria, including their size of operations in the RCS business messaging sector, extent of RCS value-added services, and Juniper Research's view on each company's innovation and future business prospects. The companies included in Juniper Research's RCS Business Messaging Competitor Leaderboard are:
    • Cisco Webex
    • CM.com
    • Comviva
    • Esendex
    • GMS Worldwide
    • Infinite Convergence Solutions
    • Infobip
    • Interop Technologies
    • Kaleyra
    • LINK Mobility
    • Messaggio
    • Route Mobile
    • Sinch
    • Soprano Design
    • Syniverse
  • Juniper Research Country Readiness Index: Market readiness and market growth were used to score 60 countries in 8 key regions, to compare how each country is positioned within the RCS business messaging market. Juniper Research scores countries based on a number of criteria, including RCS penetration rates, RCS traffic and revenue to position markets as focus, growth, developing or saturated markets.
  • RCS Monetisation Model Analysis: A deep dive evaluation of future monetisation models that can be explored by RCS vendors; outlining future traffic, revenue and strategic recommendations to maximise the success of the following monetisation models:
    • Access-based Billing
    • Calls to Action
    • Price-per-Message Billing
    • Session-based Billing
  • Benchmark Industry Forecasts: Provided for RCS business messaging users, traffic, and revenue for 8 key global regions and 60 select countries including:
  • North America:
    • Canada, US
  • Latin America:
    • Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru, Uruguay
  • West Europe:
    • Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, UK
  • Central & East Europe:
    • Croatia, Czech Republic, Hungary, Poland, Romania, Russia, Turkey, Ukraine
  • Far East & China:
    • China, Hong Kong, Japan, South Korea
  • Indian Subcontinent:
    • Bangladesh, India, Nepal, Pakistan
  • Rest of Asia Pacific:
    • Australia, Indonesia, Malaysia, New Zealand, Philippines, Singapore, Thailand, Vietnam
  • Africa & Middle East:
    • Algeria, Egypt, Israel, Kenya, Kuwait, Nigeria, Qatar, Saudi Arabia, South Africa, United Arab Emirates

KEY QUESTIONS ANSWERED

  • 1. What is the value of the RCS business messaging market in 2028?
  • 2. Which countries represent the greatest opportunities for RCS business messaging vendors?
  • 3. What is the future of RCS when compared to the development of OTT messaging apps?
  • 4. What are the main challenges affecting the future growth of RCS business messaging?
  • 5. Which RCS business messaging vendors are leading the market today?

COMPANIES REFERENCED

  • Included in the Juniper Research Competitor Leaderboard: Cisco Webex, CM.com, Comviva, Esendex, GMS Worldwide, Infinite Convergence Solutions, Infobip, Interop Technologies, Kaleyra, LINK Mobility, Messaggio, Route Mobile, Sinch, Soprano Design, Syniverse.
  • Mentioned: A1, Adax, Adobe, Air Asia, Airtel, Aldeamo, Alfa-Bank Kazakhstan, Amazon, Amazon Web Services, amoCRM, Amphia Hospital, Anam Mobile, Apollo Hospitals, Apple, Appmiral, ArmenTel, Asia Insurance 1950, AT&T, Athonet, Axa, Axiata, Azerfon, Bancontact, Bandyer, BBC, Beeline, Best Western, Bharti Airtel, Bitrix24, BlaBlaCar, Blueshift, Bosch Group, British Gas, BT, Building Blocks, Bukalapak, Bupa, BYJU, Cambridge Hospitals NHS Trust, CarDekho, CCC, Celcom, China Unicom Global, Citrus, Club Comex , ClubMessage BV, Crédit Agricole, CX Company, Dahmakan, Danone, Daraz, Deutsche Post, Deutsche Telekom, DHL, Dialogic, Digitel, DNB Nor, du, EaseMyTrip, Econet Wireless, EE, Eloqua, Emirates, Emirates College of Technology, Enel-X, Etisalat, Eurosonic Noorderslag, Everbridge, Facebook, Federated Wireless, Fujitsu, Gamigo, Geocell, Geva Group, Gig Capital, Golan Telecom, Google, Grameenphone, GTBank, Hagens, Hello Technology, HF Group, Hook Mobile, HP, Hutch, Hyundai, IBM, ICICI Bank, Idea, Idea Cellular, iDeal, IKEA, imimobile, Indosat Ooerdoo, Instagram, Interop Technologies, ISS, Jazz, Just Eat, Jysk, Kakao, King's College Hospital, Kore.ai, Leadsquared, Leanpay, Lebara Mobile, LINE, LiveChat, Magento, Marham, Mastercard, Matelab, medGo, MediaMarkt, MEO, Message Broadcast, LLC, mGage, Microsoft, MobiFone Vietnam, Mobile, Mobysoft, Mobyt, Motorola, MoySklad, MTN, Mukuru, NEOS Travel, Netokracija, Nickel, Nissan, NLB Banka, Nokia, Norwegian Health Agency, npower, NTT Docomo, NTW Software, O2, Ooredoo, OpenCart, OpenMarket, OpenSooq, Oracle, Orange, Oxfam, Oxford University, Papa John's Pizza, Pay Pal, Peerless Network, Planfix, Postnord, Practo, Prestashop, Radware, Raiffeisen Bank, Rapido, Rappi, Red Bus, Red Hat, REES46, Responsys, Robi, RTL Media & Entertainment, Safaricom, SafariNow, Salesforce, Samsung, SAP Digital Interconnect, Sberbank, Selligent, Senati, Shift Conference, ShoeBeDo, Siemens, Silverstreet, Skoda Auto, Smart Communications, SMARTY, SMSEnvoi, SMSpubli Mobile Marketing, SoftBank, Spoton Logistics, StarHub, SugarCRM, Tata Communications, Tech Mahindra, Telefónica, Telegram, Telekom Deutschland, Telmex, Telstra, Tesco Bank, Three, Ticket One, TIM, T Mobile, TraceDock, TTN, Turkcell, Twilio, Twitter, Uber, ubisend, Unilever, United Lincolnshire Hospitals Trust, Verisure, Viber, Visa, Vodafone, Volpy, VTB Bank, Vtiger, Walgreens, Webex, WeChat, Welthungerhilfe, WhatsApp, Wind, WooCommerce, WordPress, Wurth, Xenioo, YCLIENTS, Yousign, Zapier, Zoho, Zomato.

DATA & INTERACTIVE FORECAST

Juniper Research's latest “RCS Business Messaging” forecast suite includes 5-year benchmark forecasts for key metrics by 8 key regions and 60 country-level splits, including:

  • North America:
    • Canada, US
  • Latin America:
    • Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru, Uruguay
  • West Europe:
    • Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, UK
  • Central & East Europe:
    • Croatia, Czech Republic, Hungary, Poland, Romania, Russia, Turkey, Ukraine
  • Far East & China:
    • China, Hong Kong, Japan, South Korea
  • Indian Subcontinent:
    • Bangladesh, India, Nepal, Pakistan
  • Rest of Asia Pacific:
    • Australia, Indonesia, Malaysia, New Zealand, Philippines, Singapore, Thailand, Vietnam
  • Africa & Middle East:
    • Algeria, Egypt, Israel, Kenya, Kuwait, Nigeria, Qatar, Saudi Arabia, South Africa, United Arab Emirates

The forecast suite includes the following metrics:

  • RCS Business Messaging Market Value, including:
    • Total RCS Business Messaging-capable Users
    • Total RCS Business Messaging Active Users
    • Total RCS Business Messaging Traffic
    • Total RCS Business Messaging Revenue
  • Price-per-Messaging Monetisation, including:
    • Total Traffic
    • Total Revenue
  • Session-based RCS Business Messaging:
    • Total Number of RCS Business Messaging Sessions
    • Total RCS Business Messaging Traffic over Session-based Monetisation
    • Total Session-based RCS Business Messaging Revenue
  • Access-based RCS Business Messaging:
    • Total Number of RCS Business Messaging Mobile Subscriber Accesses
    • Total RCS Business Messaging Traffic over Access-based Monetisation
    • Total Access-based RCS Business Messaging Revenue
  • Call-to-Action RCS Business Messaging:
    • Total RCS Business Messages That Include Monetisable Calls to Action
    • Total RCS Business Messaging Revenue from Successful Calls to Action
  • Access to the full set of forecast data of 39 tables and 17,700 datapoints
  • Interactive Excel Scenario tool allowing users the ability to manipulate Juniper Research's data for 5 different metrics.

Juniper Research's highly granular interactive Excels enable clients to manipulate Juniper Research's forecast data and charts to test their own assumptions using the Interactive Scenario Tool and compare select markets side by side in customised charts and tables. IFxls greatly increase clients' ability to both understand a particular market and to integrate their own views into the model.

FORECAST SUMMARY

The global number of active RCS users will reach 1.1 billion in 2024; rising from 930 million in 2023. Increasing adoption of communications platforms, such as CPaaS (Communications Platform-as-a-Service) will be the primary driver in enterprises leveraging operator led RCS channels for rich business messaging.

  • RCS is a protocol for rich media messaging over operator networks providing advanced business messaging services, such as chatbots and payments. Despite a continued lack of support over iOS devices, 50% of mobile subscriptions globally will be capable of receiving RCS business messages next year.
  • The growth in RCS business messaging will not cannibalise existing SMS traffic. Instead, its rich-media nature will drive new messaging use cases, such as conversational commerce. This new traffic will generate over $15 billion in additional messaging revenue for operators between 2024 and 2028. North America has been identified as a high-growth region; accounting for 36% of global RCS revenue by 2028. A high reliance on mobile messaging for communication will drive adoption of RCS amongst enterprise users in the country.
  • To capitalise on user growth, RCS vendors must develop a call-to-action model in which they receive revenue per purchase via RCS to maximise messaging revenue beyond termination. To achieve this, RCS vendors must form partnerships with the largest online retailers and promote RCS as an alternative online retail channel to end users.

Table of Contents

1. Key Takeaways & Strategic Recommendations

  • 1.1. Key Market Takeaways
  • 1.2. Strategic Recommendations

2. Future Market Outlook

  • 2.1. Introduction to RCS Business Messaging
    • Figure 2.1: Features of RCS Business Messages
    • 2.1.1. RCS User Growth
      • Figure 2.2: Global Number of Mobile Subscribers That Are RCS Active in 2023 (m), Split by 8 Key Regions
      • Figure 2.3: Total RCS Active Mobile Subscribers (m), Split by 8 key Regions, 2022 vs 2023
      • Figure 2.4: Top 10 Countries with the Highest Proportion of iOS Devices (%) in 2024
      • Figure 2.5: Top 10 countries with the Lowest Proportion of iOS Devices (%) in 2024
    • 2.1.2. RCS Traffic Growth
      • Figure 2.6: Average Number of RCS Business Messages Received per Mobile Subscriber per Month, Split by 8 Key Regions, 2023-2028
      • Figure 2.7: Average Business Messaging Traffic for RCS, SMS and OTT Messaging Channels per User per Month (m), Split by 8 Key Regions, 2023
      • i. Impact of OTT Messaging on RCS Traffic
        • Figure 2.8: Most Popular OTT App by Country
      • ii. New Use Cases
      • iii. CTA (Call to Action)
      • iv. Country Legislation
    • 2.1.3. Monetisation Models
      • i. Different Monetisation Models
      • ii. Use Cases and Monetisation Models
        • Figure 2.9: Summary of Key Verticals and RCS Monetisation Models
    • 2.1.4. Key Challenges Affecting the Growth of RCS
    • 2.1.5. The Impact of Fraud and the Future of RCS
    • 2.1.6. Benefits of RCS for Businesses and Enterprises

3. Country Readiness Index

  • 3.1. RCS Business Messaging: Country Readiness Index
    • Table 3.2: Juniper Research RCS Business Messaging Country Readiness Index: Scoring Criteria
    • Figure 3.3: Juniper Research Country Readiness Index-RCS Business Messaging
  • 3.2. RCS Business Messaging Country Analysis
    • Table 3.4: Country-level Opportunities for RCS Business Messaging
    • Figure 3.5: Total RCS Active Mobile Subscribers in North America (m), 2020-2028
    • Figure 3.6: Average Number of RCS Business Messages Received per Mobile Subscriber per Month (m), Split by France, Germany, Ireland, and Italy, 2023-2028
    • Figure 3.7: Total Revenue from RCS Business Messaging Traffic in the UK ($m), 2023-2028
    • Figure 3.8: Total RCS Business Messages Received per annum in UAE (m), 2023-2028
    • Figure 3.9: Total Revenue from RCS Business Messaging Traffic in Kenya and Nigeria ($m), 2023-2028

4. Juniper Research's Competitor Leaderboard

  • 4.1. Why Read This Report
    • Table 4.1: Juniper Research Leaderboard: RCS Business Messaging Vendors Included & Product Portfolio
    • Figure 4.2: Juniper Research Competitor Leaderboard: RCS Business Messaging Vendors
    • Table 4.3: Juniper Research Leaderboard: RCS Business Messaging Vendors & Positioning
    • Table 4.4: Juniper Research Competitor Leaderboard Heatmap: RCS Business Messaging Vendors
  • 4.2. RCS Business Messaging: Company Profiles
    • 4.2.1. Cisco Webex
      • i. Corporate Information
        • Table 4.5: Cisco Webex's Selected Financial Information (€bn), 2020-2022
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Recommendations
    • 4.2.2. CM.com
      • i. Corporate
        • Table 4.6: CM.com Selected Financial Information (€m), 2020-2022
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partners
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 4.2.3. Comviva
      • i. Corporate
        • Table 4.7: Comviva's Selected Financial Information (€m), 2021-2023
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Recommendations
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 4.2.4. Esendex
      • i. Corporate
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level of Offerings
      • v. Juniper Research's View Key Strengths & Strategic Opportunities
    • 4.2.5. GMS (Global Message Services)
      • i. Corporate
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partners
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 4.2.6. Infinite Convergence Solutions
      • i. Corporate
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 4.2.7. Infobip
      • i. Corporate
        • Table 4.8: Infobip Acquisitions - April 2021 to July 2022
        • Table 4.9: Infobip's Select Financial Information, 2019-2021
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 4.2.8. Interop Technologies
      • i. Corporate
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partners
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 4.2.9. Kaleyra
      • i. Corporate
        • Table 4.10: Kaleyra's Annual Financial Information ($m), 2021-2022
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partners
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 4.2.10. LINK Mobility
      • i. Corporate
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 4.2.11. Messaggio
      • i. Corporate
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partners
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths and Strategic Opportunities
    • 4.2.12. Route Mobile
      • i. Corporate
        • Table 4.11: Route Mobile's Annual Financial Information (₹), 2021-2022
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partners
      • iv. High-level View of Offerings
        • Figure 4.12: Route Mobile's RCS Messaging Platform
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 4.2.13. Sinch
      • i. Corporate
        • Table 4.13: Sinch's Most Recent Acquisitions
        • Table 4.14: Sinch Selected Financial Information ($m), 2021-2022
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partners
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 4.2.14. Soprano Design
      • i. Corporate
      • ii. Geographical Spread
        • Figure 4.15: Soprano Design Global Reach and Support Network
      • iii. Key Clients and Strategic Partners
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 4.2.15. Syniverse
      • i. Corporate
      • ii. Geographical Spread
      • iii. Key Customers & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Opportunities
    • 4.2.16. Juniper Research Leaderboard Assessment Methodology
  • 4.3. Limitations & Interpretations
    • Table 4.16: Juniper Research Competitor Leaderboard Scoring Criteria

5. Key Takeaways & Market Forecasts

  • 5.1. Future RCS Business Messaging Monetisation
    • 5.1.1. RCS Business Messaging Forecast Methodology
      • Figure 5.1: RCS Business Messaging Monetisation Forecast Methodology
      • Figure 5.2: RCS Price-per-Message Forecast Methodology
      • Figure 5.3: Session-based RCS Monetisation Forecast Methodology
      • Figure 5.5: Call-to-Action RCS Monetisation Forecast Methodology
  • 5.2. RCS Messaging Forecasts
    • 5.2.1. Total Number of RCS Active Subscriber
      • Figure & Table 5.6: Total RCS Active Mobile Subscribers (m), Split by 8 Key Regions, 2023-2028
    • 5.2.2. Total RCS Business Messages Received per annum
      • Figure & Table 5.7: Total RCS Business Messages Received per annum (m), Split by 8 Key Regions, 2023-2028
    • 5.2.3. Total Revenue from RCS Business Messaging Traffic
      • Figure & Table.5.8: Total Revenue from RCS Business Messaging Traffic ($m), Split by 8 Key Regions, 2023-2028
    • 5.2.4. Total Number of RCS Business Messages Delivered via a Pay-per-Message Monetisation Model
      • Figure & Table 5.9: Total Number of RCS Business Messages Delivered via a Pay-per-Message Monetisation Model (m), Split by 8 Key Regions, 2023-2028
    • 5.2.5. Total Revenue from RCS Business Messaging via the Pay-per-Message Monetisation Model
      • Figure & Table 5.10: Total Revenue from RCS Business Messaging via the Pay-per-Message Monetisation Model ($m), Split by 8 Key Regions, 2023-2028
    • 5.2.6. Total Number of RCS Messaging Sessions via the Session-based Model
      • Figure & Table 5.11: Number of RCS Business Messaging Sessions via the Session-based Model (m), Split by 8 Key Regions, 2023-2028
    • 5.2.7. Total Revenue from RCS Business Messaging Sessions
      • Figure & Table 5.12: Total Revenue from RCS Business Messaging Sessions ($m), Split by 8 Key Regions, 2023-2028
    • 5.2.8. Total Number of RCS Messages Attributable to Access-based Monetisation Model
      • Figure & Table 5.13: Total Number of RCS Messages Attributable to Access-based Monetisation Model (m), Split by 8 Key Regions, 2023-2028
    • 5.2.9. Total Revenue from RCS Messaging based on the Access-based Monetisation Model
      • Figure & Table 5.14: Total Revenue from RCS Messaging based on the Access-based Monetisation Model ($m), Split by 8 Key Regions, 2023-2028
    • 5.2.10. Total Number of RCS Business Messages that Offers Call-to-Action Media That Are Successful
      • Figure & Table 5.15: Total Number of RCS Business Messages that Offers Call-Action Media That Are Successful (m), Split by 8 Key Regions, 2023-2028
    • 5.2.11. Total Revenue from RCS Business Messaging Successful Calls to Action
      • Figure & Table 5.16: Total Revenue from RCS Business Messaging Successful Calls to Action ($m), Split by 8 Key Regions, 2023-2028
  • Endnotes