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メディアと広告における人工知能の世界市場

Artificial Intelligence in Media and Advertising

出版日
ページ情報
英文 153 Pages
納期
即日から翌営業日
適宜更新あり
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価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=144.08円
メディアと広告における人工知能の世界市場
出版日: 2025年06月13日
発行: Global Industry Analysts, Inc.
ページ情報: 英文 153 Pages
納期: 即日から翌営業日
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概要

メディアと広告における人工知能の世界市場は2030年までに米国で136億米ドルに達する見込み

2024年に56億米ドルと推定されるメディアと広告における人工知能の世界市場は、2024年から2030年にかけてCAGR 15.8%で成長し、2030年には136億米ドルに達すると予測されます。本レポートで分析したセグメントの1つであるAIハードウェア／機器は、CAGR 14.1％を記録し、分析期間終了時には79億米ドルに達すると予測されます。AIサービス分野の成長率は、分析期間でCAGR 18.6%と推定されます。

米国市場は15億米ドルと推定、中国はCAGR15.0%で成長予測

米国のメディアと広告における人工知能市場は2024年に15億米ドルと推定されます。世界第2位の経済大国である中国は、2030年までに21億米ドルの市場規模に達すると予測され、分析期間2024-2030年のCAGRは15.0%です。その他の注目すべき地域別市場としては、日本とカナダがあり、分析期間中のCAGRはそれぞれ14.3％と13.9％と予測されています。欧州では、ドイツがCAGR 11.8%で成長すると予測されています。

世界のメディアと広告における人工知能市場- 主要動向と促進要因のまとめ

なぜ人工知能はメディアと広告におけるコンテンツ制作、視聴者エンゲージメント、広告パフォーマンスを再構築するのか？

人工知能（AI）は、データ主導のコンテンツ制作、超パーソナライズされた視聴者ターゲティング、リアルタイムのキャンペーン最適化を可能にすることで、世界のメディアと広告の状況を急速に変化させています。消費者の関心が複数のプラットフォームやコンテンツ・フォーマットにまたがって細分化される中、AIは、マイクロオーディエンスの特定、クリエイティブ・ワークフローの自動化、エンゲージメントの精度向上において、ますます重要性を増しています。メディア企業や広告主はAIを活用し、コンテンツ制作と配信のあらゆる段階において、効率性、俊敏性、消費者との関連性の向上を推進しています。

コンテンツ制作では、ジェネレーティブAIツールが、最小限の人間の入力に基づいて記事、ビデオスクリプト、オーディオアセット、ビジュアルクリエイティブを制作するために使用されています。これらのモデルは、制作のタイムラインとコストを大幅に削減すると同時に、異なるプラットフォーム、言語、視聴者層に合わせた拡張性のあるコンテンツのバリエーションを可能にします。広告では、AIがダイナミック・クリエイティブ最適化（DCO）を可能にし、リアルタイムのユーザー行動や文脈データに基づいて広告要素（コピー、ビジュアル、CTA）の組み立てを自動化し、関連性とコンバージョンの成果を向上させる。

ソーシャルメディア、閲覧履歴、eコマース行動、ジオロケーションフィードからの膨大なデータセットを処理するAIの能力により、広告主は個別ターゲティングのための詳細なサイコグラフィックプロファイルを構築することができます。予測分析は、オーディエンスの正確なセグメンテーション、広告タイミング、予算配分をサポートし、レコメンデーションエンジンとセンチメント分析は、消費者のフィードバックへのリアルタイムな適応を可能にします。ブランドが広範なリーチから精密なインパクトへと移行する中、AIはパーソナライズされた、測定可能な、マルチプラットフォームのメディア戦略を編成する上で不可欠な存在になりつつあります。

ジェネレーティブAI、プログラマティック広告、リアルタイム分析は、どのように運用能力を拡張しているのか？

ジェネレーティブAIは、広告コピー、バナーデザイン、ソーシャルメディアビジュアル、さらには合成動画インフルエンサーのオンデマンド制作を可能にすることで、クリエイティブオートメーションの限界を押し広げています。ブランドやエージェンシーは、大規模言語モデル（LLM）や拡散ベースの画像ジェネレーターを搭載したツールを使用して、キャンペーン資産を大規模に作成し、リアルタイムでメッセージングを適応させ、市場全体でA/Bテストされたバリエーションを実験しています。この迅速な反復により、大規模なクリエイティブ・チームへの依存を減らすと同時に、ハイパーローカライゼーションとアダプティブ・ストーリーテリングを可能にします。

プログラマティック広告は、デジタル広告の購入、配置、最適化を自動化するためにAI駆動型アルゴリズムに依存しており、機械学習とコンテキストインテリジェンスの注入によって進化しています。AIシステムは、ユーザー行動、パブリッシャー在庫、パフォーマンス指標を分析し、入札戦略と広告配置を動的に調整します。高度なコンテクスチュアルAIは、デモグラフィックやクッキーに基づくだけでなく、周囲のメディアのリアルタイムのセンチメント、トーン、セマンティックコンテンツに基づく広告配信を可能にし、広告の受容性とブランドの整合性を高めます。

AIを活用したリアルタイム分析は、キャンペーンのパフォーマンスに関するきめ細かな洞察を提供し、メディアバイヤーやマーケターがかつてないスピードで戦略を最適化することを可能にします。AIツールは、エンゲージメント率、クリックスルー、ビューアビリティ、センチメントなどの主要な指標を複数のプラットフォームにわたって追跡し、即座に更新されるダッシュボードに反映させ、是正措置を推奨します。このような継続的な最適化へのシフトにより、マーケティング担当者は広告費、クリエイティブ、ターゲティングをその場で調整できるようになり、競争が激しく不安定なデジタルメディア市場においてROIを最大化することができます。

AI主導のメディアと広告をリードする商用アプリケーションと世界市場は？

エンターテインメントとストリーミング・サービスは、メディアにおけるAIの最も積極的な採用企業のひとつであり、レコメンデーション・エンジン、予測モデリング、行動クラスタリングを使用して、パーソナライズされたコンテンツ体験を提供しています。Netflix、YouTube、Spotifyなどのプラットフォームは、ユーザーフィードのキュレーション、予告編の自動生成、関連プロモーションの表示などにAIを多用しています。ニュースや出版社は、コンテンツのサマリーを自動化し、動向を検出し、記事の提案をパーソナライズして、エンゲージメントと購読率を高めるためにAIを採用しています。

広告業界では、小売、旅行、金融、FMCGブランドがAIを導入し、オムニチャネル・キャンペーンの最適化、獲得コストの削減、顧客維持率の向上を図っています。eコマースでは、AIを活用して商品のレコメンデーションと広告クリエイティブやコンテンツ・マーケティングを同期させ、タッチポイント間の一貫性を確保しています。インフルエンサーマーケティングでは、AIツールがインフルエンサーの信頼性、フォロワーのエンゲージメント、コンテンツの整合性を分析し、影響力の高いパートナーシップを特定し、不正リスクを管理し、キャンペーンのパフォーマンスを監視します。

地域別では、北米は成熟したデジタル広告市場と主要なクラウド、メディア、AI企業の存在により、AIメディアとアドテクノロジーの導入でリードしています。西欧は、プライバシーに準拠したターゲティングとAIを活用したメディア制作に強く注力し、急速に進んでいます。アジア太平洋、特に中国、韓国、インドでは、モバイルファーストのメディア消費、AIを搭載したスーパーアプリ、大量のデジタルコンテンツ制作が成長の原動力となっています。ラテンアメリカ、中東・アフリカは、モバイルの普及とデジタル広告への投資により、現地のメディア・エコシステム全体でAIの統合が加速している新興成長地域です。

データ・プライバシー規制、プラットフォーム・エコシステム、クリエイティブ・ガバナンスはどのように市場進化を形成しているのか？

メディアと広告におけるAIの急速な進歩は、データプライバシー、倫理的なターゲティング、コンテンツの信頼性をめぐる監視の高まりと交錯しています。GDPR、CCPA、AIに特化した法律案といった規制の枠組みは、プラットフォームや広告主にデータ収集、同意の仕組み、アルゴリズムの透明性を再考することを求めています。Cookieやサードパーティのトラッカーが段階的に使用されなくなるにつれ、ファーストパーティのデータ戦略、プライバシー・セーフな識別子、そしてコンテキスト・ターゲティングが注目を集めています。

特にGoogle、Meta、Amazon、TikTokなどのプラットフォーム・エコシステムは、独自のツール、クローズドループ分析、統合されたコマースによって、AIを活用した広告環境になりつつあります。これらの壁で囲まれた庭は、高度なターゲティングとアトリビューションを可能にするが、独占的なコントロールと限られたクロスプラットフォームの可視性への懸念も引き起こします。その結果、独立系アドテク企業やパブリッシャーは、自律性と透明性を維持するために、相互運用可能なAIスタックやオープンウェブソリューションに投資しています。

クリエイティブ・ガバナンスは、特にジェネレーティブAIの台頭とともに、重要な課題として浮上しています。ブランドは、生成されたコンテンツがトーン、ブランドガイドライン、文化的感性の基準を満たすことを保証するために、品質管理レイヤーを導入しています。また、AIが生成したコンテンツは、真正性を維持し、合成コンテンツの開示を求める声の高まりに対応するために、透かしやラベルが付けられています。AIを拡張したキャンペーンにおいて、クリエイティブな独創性、物語の整合性、感情的な共鳴を維持するという課題は、人間とAIのハイブリッドコラボレーションモデルの需要を促進しています。

メディア・広告分野のAI市場の成長を促進する要因とは？

メディアと広告におけるAI市場は、豊富なデータ、コンテンツの速度、パーソナライズされたインパクトの大きい消費者エンゲージメントのニーズの融合によって、急速に拡大しています。AIは、メディアやマーケティングの専門家がワークフローを合理化し、ターゲティングの精度を高め、スケーラブルなクリエイティブ資産を生成することを可能にします。

ジェネレーティブAI、コンテクスチュアル・インテリジェンス、オートメーション・フレームワークの継続的な進歩は、制作コストの削減、キャンペーン実行の加速化、世界市場で競争する中小企業の力を高めています。AI-as-a-serviceプラットフォーム、クラウドネイティブ・クリエイティブ・スイート、クロスチャネル・アトリビューション・ツールの成熟度が高まることで、あらゆる規模のメディアやブランド組織において、AIの導入がより身近なものとなっています。

今後、メディアと広告におけるAIの未来は、自動化と人間の創造性、イノベーションと規制、パーソナライゼーションと倫理的責任のバランスをいかに効果的にとるかによって形作られると思われます。メディアの状況がより高いインテリジェンスと双方向性へと進化するにつれ、AIは、没入感があり、反応が良く、感情に響く次世代のブランドストーリーテリングの決定的な力となり得るだろうか。

セグメント

ソリューション（ハードウェア／機器、サービス）;アプリケーション（ゲーム、フェイクストーリー検出、盗作検出、パーソナライゼーション、制作計画と管理、タレント識別、コンテンツキャプチャ、スポーツ自動制作、ビデオ制作）

調査対象企業の例（全43件）

  • AdCreative.ai
  • Adobe Inc.
  • Albert Technologies
  • Anyword
  • Appier
  • Baidu Inc.
  • Cognitiv
  • Creatify.ai
  • Emarsys
  • Google LLC
  • IBM Corporation
  • InMobi
  • Lemon AI
  • Meta Platforms Inc.
  • Microsoft Corporation
  • Omneky
  • Oracle Corporation
  • Persado
  • Pinterest Inc.
  • Quantcast

関税影響係数

世界産業アナリストが、本社の国、製造拠点、輸出と輸入（完成品とOEM）に基づく企業の競争力の変化を予測する中、当社の新リリースは、地理的市場への関税の影響を組み込んでいます。この複雑で多面的な市場力学は、人為的な売上原価の増加、収益性の低下、サプライチェーンの再構築など、ミクロおよびマクロの市場力学の中でも特に競合他社に影響を与える見込みです。

Global Industry Analystsは、世界の主要なチーフ・エコノミスト（1万4,949人）、シンクタンク（62団体）、貿易・産業団体（171団体）の専門家の意見に熱心に従いながら、エコシステムへの影響を評価し、新たな市場の現実に対処しています。あらゆる主要国の専門家やエコノミストが、関税とそれが自国に与える影響についての意見を追跡調査しています。

Global Industry Analystsは、この混乱が今後2-3ヶ月で収束し、新しい世界秩序がより明確に確立されると予想しています。Global Industry Analystsは、これらの開発をリアルタイムで追跡しています。

2025年4月：交渉フェーズ

4月のリリースでは、世界市場全体に対する関税の影響を取り上げ、地域別の市場調整について紹介します。当社の予測は、過去のデータと進化する市場影響要因に基づいています。

2025年7月：最終関税リセット

お客様には、各国間で最終リセットが発表された後、7月に無料アップデート版をお届けします。最終アップデート版には、明確に定義された関税影響分析が組み込まれています。

相互および二国間貿易と関税の影響分析：

アメリカ <>中国<>メキシコ <>カナダ <>EU <>日本<>インド <>その他176カ国

業界をリードするエコノミスト：Global Industry Analystsの知識ベースは、国家、シンクタンク、貿易・業界団体、大企業、そして世界の計量経済状況におけるこの前例のないパラダイムシフトの影響を共有する領域の専門家など、最も影響力のあるチーフエコノミストを含む1万4,949人のエコノミストを追跡しています。当社の16,491を超えるレポートのほとんどは、マイルストーンに基づくこの2段階のリリーススケジュールを取り入れています。

目次

第1章 調査手法

第2章 エグゼクティブサマリー

  • 市場概要
  • 主要企業
  • 市場動向と促進要因
  • 世界市場の見通し

第3章 市場分析

  • 米国
  • カナダ
  • 日本
  • 中国
  • 欧州
  • フランス
  • ドイツ
  • イタリア
  • 英国
  • その他欧州
  • アジア太平洋
  • その他の地域

第4章 競合

目次
Product Code: MCP34628

Global Artificial Intelligence in Media and Advertising Market to Reach US$13.6 Billion by 2030

The global market for Artificial Intelligence in Media and Advertising estimated at US$5.6 Billion in the year 2024, is expected to reach US$13.6 Billion by 2030, growing at a CAGR of 15.8% over the analysis period 2024-2030. AI Hardware / Equipment, one of the segments analyzed in the report, is expected to record a 14.1% CAGR and reach US$7.9 Billion by the end of the analysis period. Growth in the AI Services segment is estimated at 18.6% CAGR over the analysis period.

The U.S. Market is Estimated at US$1.5 Billion While China is Forecast to Grow at 15.0% CAGR

The Artificial Intelligence in Media and Advertising market in the U.S. is estimated at US$1.5 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$2.1 Billion by the year 2030 trailing a CAGR of 15.0% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 14.3% and 13.9% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 11.8% CAGR.

Global Artificial Intelligence in Media and Advertising Market - Key Trends & Drivers Summarized

Why Is Artificial Intelligence Reconfiguring Content Creation, Audience Engagement, and Ad Performance in Media and Advertising?

Artificial Intelligence (AI) is rapidly transforming the global media and advertising landscape by enabling data-driven content creation, hyper-personalized audience targeting, and real-time campaign optimization. With consumer attention fragmented across multiple platforms and content formats, AI is increasingly critical to identifying micro-audiences, automating creative workflows, and enhancing engagement precision at scale. Media companies and advertisers are leveraging AI to drive efficiency, agility, and deeper consumer relevance across all stages of content production and distribution.

In content creation, generative AI tools are being used to produce articles, video scripts, audio assets, and visual creatives based on minimal human input. These models significantly reduce production timelines and costs while allowing for scalable content variations tailored to different platforms, languages, or audience segments. In advertising, AI enables dynamic creative optimization (DCO), which automates the assembly of ad elements-copy, visuals, CTAs-based on real-time user behavior and contextual data, improving relevance and conversion outcomes.

AI’s ability to process vast datasets from social media, browsing history, e-commerce behavior, and geolocation feeds allows advertisers to build detailed psychographic profiles for individualized targeting. Predictive analytics support precise audience segmentation, ad timing, and budget allocation, while recommendation engines and sentiment analysis enable real-time adaptation to consumer feedback. As brands move from broad reach to precision impact, AI is becoming indispensable in orchestrating personalized, measurable, and multi-platform media strategies.

How Are Generative AI, Programmatic Advertising, and Real-Time Analytics Expanding Operational Capabilities?

Generative AI is pushing the boundaries of creative automation by enabling the on-demand production of ad copy, banner designs, social media visuals, and even synthetic video influencers. Brands and agencies are using tools powered by large language models (LLMs) and diffusion-based image generators to create campaign assets at scale, adapt messaging in real time, and experiment with A/B-tested variants across markets. This rapid iteration reduces dependence on large creative teams while enabling hyperlocalization and adaptive storytelling.

Programmatic advertising, which relies on AI-driven algorithms to automate the buying, placement, and optimization of digital ads, is evolving with the infusion of machine learning and contextual intelligence. AI systems analyze user behavior, publisher inventory, and performance metrics to dynamically adjust bidding strategies and ad placements. Advanced contextual AI enables ad delivery not just based on demographics or cookies, but also on real-time sentiment, tone, and semantic content of the surrounding media-enhancing ad receptivity and brand alignment.

Real-time analytics powered by AI offer granular insight into campaign performance, allowing media buyers and marketers to optimize strategies with unprecedented speed. AI tools track key metrics such as engagement rates, click-throughs, viewability, and sentiment across multiple platforms, feeding dashboards that update instantly and recommend corrective actions. This shift toward continuous optimization enables marketers to adjust ad spend, creatives, or targeting on the fly-maximizing ROI in a highly competitive and volatile digital media landscape.

Which Commercial Applications and Global Markets Are Leading the Charge in AI-Driven Media and Advertising?

Entertainment and streaming services are among the most active adopters of AI in media, using recommendation engines, predictive modeling, and behavioral clustering to deliver personalized content experiences. Platforms such as Netflix, YouTube, and Spotify rely heavily on AI to curate user feeds, auto-generate trailers, and surface relevant promotions. News and publishing outlets are employing AI to automate content summaries, detect breaking trends, and personalize article suggestions to increase engagement and subscription rates.

In advertising, retail, travel, finance, and FMCG brands are deploying AI to optimize omnichannel campaigns, reduce acquisition costs, and improve customer retention. E-commerce players use AI to synchronize product recommendations with ad creatives and content marketing, ensuring consistency across touchpoints. In influencer marketing, AI tools analyze influencer authenticity, follower engagement, and content alignment to identify high-impact partnerships, manage fraud risk, and monitor campaign performance.

Regionally, North America leads in AI media and ad tech adoption, driven by a mature digital advertising market and the presence of major cloud, media, and AI companies. Western Europe is advancing rapidly with a strong focus on privacy-compliant targeting and AI-enabled media production. In Asia-Pacific, particularly China, South Korea, and India, the growth is fueled by mobile-first media consumption, AI-powered super apps, and a high volume of digital content creation. Latin America, the Middle East, and Africa are emerging growth areas where mobile penetration and digital advertising investment are accelerating the integration of AI across local media ecosystems.

How Are Data Privacy Regulations, Platform Ecosystems, and Creative Governance Shaping Market Evolution?

The rapid advancement of AI in media and advertising is intersecting with rising scrutiny around data privacy, ethical targeting, and content authenticity. Regulatory frameworks such as GDPR, CCPA, and proposed AI-specific laws are requiring platforms and advertisers to rethink data collection, consent mechanisms, and algorithmic transparency. First-party data strategies, privacy-safe identifiers, and contextual targeting are gaining prominence as cookies and third-party trackers phase out.

Platform ecosystems-particularly Google, Meta, Amazon, and TikTok-are becoming AI-powered ad environments with proprietary tools, closed-loop analytics, and integrated commerce. These walled gardens enable advanced targeting and attribution but also raise concerns about monopolistic control and limited cross-platform visibility. As a result, independent ad tech firms and publishers are investing in interoperable AI stacks and open web solutions to retain autonomy and transparency.

Creative governance is emerging as a critical issue, especially with the rise of generative AI. Brands are implementing quality control layers to ensure generated content meets tone, brand guidelines, and cultural sensitivity standards. AI-generated content is also being watermarked or labeled to maintain authenticity and comply with growing calls for synthetic content disclosure. The challenge of maintaining creative originality, narrative integrity, and emotional resonance in AI-augmented campaigns is driving demand for hybrid human-AI collaboration models.

What Are the Factors Driving Growth in the AI in Media and Advertising Market?

The market for AI in media and advertising is expanding rapidly, driven by the convergence of data abundance, content velocity, and the need for personalized, high-impact consumer engagement. AI enables media and marketing professionals to streamline workflows, enhance targeting precision, and generate scalable creative assets-delivering measurable business value in a fragmented and attention-constrained ecosystem.

Ongoing advances in generative AI, contextual intelligence, and automation frameworks are lowering production costs, accelerating campaign execution, and empowering smaller players to compete in global markets. The growing maturity of AI-as-a-service platforms, cloud-native creative suites, and cross-channel attribution tools is making AI adoption more accessible across media and brand organizations of all sizes.

Looking forward, the future of AI in media and advertising will be shaped by how effectively organizations balance automation with human creativity, innovation with regulation, and personalization with ethical responsibility. As the media landscape evolves toward greater intelligence and interactivity, could AI become the defining force behind the next generation of immersive, responsive, and emotionally resonant brand storytelling?

SCOPE OF STUDY:

The report analyzes the Artificial Intelligence in Media and Advertising market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

Solution (Hardware / Equipment, Services); Application (Gaming, Fake Story Detection, Plagiarism Detection, Personalization, Production Planning & Management, Talent Identification, Content Capture, Sports Automatic Productions, Video Production)

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Select Competitors (Total 43 Featured) -

  • AdCreative.ai
  • Adobe Inc.
  • Albert Technologies
  • Anyword
  • Appier
  • Baidu Inc.
  • Cognitiv
  • Creatify.ai
  • Emarsys
  • Google LLC
  • IBM Corporation
  • InMobi
  • Lemon AI
  • Meta Platforms Inc.
  • Microsoft Corporation
  • Omneky
  • Oracle Corporation
  • Persado
  • Pinterest Inc.
  • Quantcast

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA <> CHINA <> MEXICO <> CANADA <> EU <> JAPAN <> INDIA <> 176 OTHER COUNTRIES.

Leading Economists - Our knowledge base tracks 14,949 economists including a select group of most influential Chief Economists of nations, think tanks, trade and industry bodies, big enterprises, and domain experts who are sharing views on the fallout of this unprecedented paradigm shift in the global econometric landscape. Most of our 16,491+ reports have incorporated this two-stage release schedule based on milestones.

COMPLIMENTARY PREVIEW

Contact your sales agent to request an online 300+ page complimentary preview of this research project. Our preview will present full stack sources, and validated domain expert data transcripts. Deep dive into our interactive data-driven online platform.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • World Market Trajectories
    • Artificial Intelligence in Media and Advertising - Global Key Competitors Percentage Market Share in 2025 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Rising Demand for Data-Driven Campaigns Throws the Spotlight on AI in Media and Advertising
    • Growth in Programmatic Ad Buying Spurs Adoption of AI-Powered Real-Time Bidding Optimization
    • OEM Focus on Audience Segmentation and Behavioral Prediction Strengthens Campaign Precision
    • Expansion of Generative AI in Ad Copy, Image, and Video Creation Enables Cost-Effective Content Scaling
    • Use of Sentiment Analysis and Social Listening Tools Bodes Well for Dynamic Brand Reputation Management
    • Integration With CRM and CDP Platforms Supports Holistic Customer Journey Mapping
    • Growth in Contextual Advertising and Keyword Extraction Enhances Ad Relevance Without Cookies
    • Increased Use of Computer Vision and Emotion Detection in Video Ads Enhances Viewer Engagement
    • Voice and Audio Ad Targeting in Podcasts and Smart Speakers Expands Role of AI in Audio Branding
    • Media Companies Leverage AI to Predict Virality, Optimize Publishing Times, and Curate Trending Content
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Artificial Intelligence in Media and Advertising Market Analysis of Annual Sales in US$ Million for Years 2015 through 2030
    • TABLE 2: World Recent Past, Current & Future Analysis for Artificial Intelligence in Media and Advertising by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 3: World 6-Year Perspective for Artificial Intelligence in Media and Advertising by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2025 & 2030
    • TABLE 4: World Recent Past, Current & Future Analysis for Hardware / Equipment by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 5: World 6-Year Perspective for Hardware / Equipment by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 6: World Recent Past, Current & Future Analysis for Services by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 7: World 6-Year Perspective for Services by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 8: World Recent Past, Current & Future Analysis for Sports Automatic Productions by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 9: World 6-Year Perspective for Sports Automatic Productions by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 10: World Recent Past, Current & Future Analysis for Video Production by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 11: World 6-Year Perspective for Video Production by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 12: World Recent Past, Current & Future Analysis for Gaming by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 13: World 6-Year Perspective for Gaming by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 14: World Recent Past, Current & Future Analysis for Fake Story Detection by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 15: World 6-Year Perspective for Fake Story Detection by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 16: World Recent Past, Current & Future Analysis for Plagiarism Detection by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 17: World 6-Year Perspective for Plagiarism Detection by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 18: World Recent Past, Current & Future Analysis for Personalization by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 19: World 6-Year Perspective for Personalization by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 20: World Recent Past, Current & Future Analysis for Production Planning & Management by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 21: World 6-Year Perspective for Production Planning & Management by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 22: World Recent Past, Current & Future Analysis for Talent Identification by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 23: World 6-Year Perspective for Talent Identification by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 24: World Recent Past, Current & Future Analysis for Content Capture by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 25: World 6-Year Perspective for Content Capture by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Artificial Intelligence in Media and Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
    • TABLE 26: USA Recent Past, Current & Future Analysis for Artificial Intelligence in Media and Advertising by Solution - Hardware / Equipment and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 27: USA 6-Year Perspective for Artificial Intelligence in Media and Advertising by Solution - Percentage Breakdown of Value Sales for Hardware / Equipment and Services for the Years 2025 & 2030
    • TABLE 28: USA Recent Past, Current & Future Analysis for Artificial Intelligence in Media and Advertising by Application - Sports Automatic Productions, Video Production, Gaming, Fake Story Detection, Plagiarism Detection, Personalization, Production Planning & Management, Talent Identification and Content Capture - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 29: USA 6-Year Perspective for Artificial Intelligence in Media and Advertising by Application - Percentage Breakdown of Value Sales for Sports Automatic Productions, Video Production, Gaming, Fake Story Detection, Plagiarism Detection, Personalization, Production Planning & Management, Talent Identification and Content Capture for the Years 2025 & 2030
  • CANADA
    • TABLE 30: Canada Recent Past, Current & Future Analysis for Artificial Intelligence in Media and Advertising by Solution - Hardware / Equipment and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 31: Canada 6-Year Perspective for Artificial Intelligence in Media and Advertising by Solution - Percentage Breakdown of Value Sales for Hardware / Equipment and Services for the Years 2025 & 2030
    • TABLE 32: Canada Recent Past, Current & Future Analysis for Artificial Intelligence in Media and Advertising by Application - Sports Automatic Productions, Video Production, Gaming, Fake Story Detection, Plagiarism Detection, Personalization, Production Planning & Management, Talent Identification and Content Capture - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 33: Canada 6-Year Perspective for Artificial Intelligence in Media and Advertising by Application - Percentage Breakdown of Value Sales for Sports Automatic Productions, Video Production, Gaming, Fake Story Detection, Plagiarism Detection, Personalization, Production Planning & Management, Talent Identification and Content Capture for the Years 2025 & 2030
  • JAPAN
    • Artificial Intelligence in Media and Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
    • TABLE 34: Japan Recent Past, Current & Future Analysis for Artificial Intelligence in Media and Advertising by Solution - Hardware / Equipment and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 35: Japan 6-Year Perspective for Artificial Intelligence in Media and Advertising by Solution - Percentage Breakdown of Value Sales for Hardware / Equipment and Services for the Years 2025 & 2030
    • TABLE 36: Japan Recent Past, Current & Future Analysis for Artificial Intelligence in Media and Advertising by Application - Sports Automatic Productions, Video Production, Gaming, Fake Story Detection, Plagiarism Detection, Personalization, Production Planning & Management, Talent Identification and Content Capture - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 37: Japan 6-Year Perspective for Artificial Intelligence in Media and Advertising by Application - Percentage Breakdown of Value Sales for Sports Automatic Productions, Video Production, Gaming, Fake Story Detection, Plagiarism Detection, Personalization, Production Planning & Management, Talent Identification and Content Capture for the Years 2025 & 2030
  • CHINA
    • Artificial Intelligence in Media and Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
    • TABLE 38: China Recent Past, Current & Future Analysis for Artificial Intelligence in Media and Advertising by Solution - Hardware / Equipment and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 39: China 6-Year Perspective for Artificial Intelligence in Media and Advertising by Solution - Percentage Breakdown of Value Sales for Hardware / Equipment and Services for the Years 2025 & 2030
    • TABLE 40: China Recent Past, Current & Future Analysis for Artificial Intelligence in Media and Advertising by Application - Sports Automatic Productions, Video Production, Gaming, Fake Story Detection, Plagiarism Detection, Personalization, Production Planning & Management, Talent Identification and Content Capture - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 41: China 6-Year Perspective for Artificial Intelligence in Media and Advertising by Application - Percentage Breakdown of Value Sales for Sports Automatic Productions, Video Production, Gaming, Fake Story Detection, Plagiarism Detection, Personalization, Production Planning & Management, Talent Identification and Content Capture for the Years 2025 & 2030
  • EUROPE
    • Artificial Intelligence in Media and Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
    • TABLE 42: Europe Recent Past, Current & Future Analysis for Artificial Intelligence in Media and Advertising by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 43: Europe 6-Year Perspective for Artificial Intelligence in Media and Advertising by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2025 & 2030
    • TABLE 44: Europe Recent Past, Current & Future Analysis for Artificial Intelligence in Media and Advertising by Solution - Hardware / Equipment and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 45: Europe 6-Year Perspective for Artificial Intelligence in Media and Advertising by Solution - Percentage Breakdown of Value Sales for Hardware / Equipment and Services for the Years 2025 & 2030
    • TABLE 46: Europe Recent Past, Current & Future Analysis for Artificial Intelligence in Media and Advertising by Application - Sports Automatic Productions, Video Production, Gaming, Fake Story Detection, Plagiarism Detection, Personalization, Production Planning & Management, Talent Identification and Content Capture - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 47: Europe 6-Year Perspective for Artificial Intelligence in Media and Advertising by Application - Percentage Breakdown of Value Sales for Sports Automatic Productions, Video Production, Gaming, Fake Story Detection, Plagiarism Detection, Personalization, Production Planning & Management, Talent Identification and Content Capture for the Years 2025 & 2030
  • FRANCE
    • Artificial Intelligence in Media and Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
    • TABLE 48: France Recent Past, Current & Future Analysis for Artificial Intelligence in Media and Advertising by Solution - Hardware / Equipment and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 49: France 6-Year Perspective for Artificial Intelligence in Media and Advertising by Solution - Percentage Breakdown of Value Sales for Hardware / Equipment and Services for the Years 2025 & 2030
    • TABLE 50: France Recent Past, Current & Future Analysis for Artificial Intelligence in Media and Advertising by Application - Sports Automatic Productions, Video Production, Gaming, Fake Story Detection, Plagiarism Detection, Personalization, Production Planning & Management, Talent Identification and Content Capture - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 51: France 6-Year Perspective for Artificial Intelligence in Media and Advertising by Application - Percentage Breakdown of Value Sales for Sports Automatic Productions, Video Production, Gaming, Fake Story Detection, Plagiarism Detection, Personalization, Production Planning & Management, Talent Identification and Content Capture for the Years 2025 & 2030
  • GERMANY
    • Artificial Intelligence in Media and Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
    • TABLE 52: Germany Recent Past, Current & Future Analysis for Artificial Intelligence in Media and Advertising by Solution - Hardware / Equipment and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 53: Germany 6-Year Perspective for Artificial Intelligence in Media and Advertising by Solution - Percentage Breakdown of Value Sales for Hardware / Equipment and Services for the Years 2025 & 2030
    • TABLE 54: Germany Recent Past, Current & Future Analysis for Artificial Intelligence in Media and Advertising by Application - Sports Automatic Productions, Video Production, Gaming, Fake Story Detection, Plagiarism Detection, Personalization, Production Planning & Management, Talent Identification and Content Capture - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 55: Germany 6-Year Perspective for Artificial Intelligence in Media and Advertising by Application - Percentage Breakdown of Value Sales for Sports Automatic Productions, Video Production, Gaming, Fake Story Detection, Plagiarism Detection, Personalization, Production Planning & Management, Talent Identification and Content Capture for the Years 2025 & 2030
  • ITALY
    • TABLE 56: Italy Recent Past, Current & Future Analysis for Artificial Intelligence in Media and Advertising by Solution - Hardware / Equipment and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 57: Italy 6-Year Perspective for Artificial Intelligence in Media and Advertising by Solution - Percentage Breakdown of Value Sales for Hardware / Equipment and Services for the Years 2025 & 2030
    • TABLE 58: Italy Recent Past, Current & Future Analysis for Artificial Intelligence in Media and Advertising by Application - Sports Automatic Productions, Video Production, Gaming, Fake Story Detection, Plagiarism Detection, Personalization, Production Planning & Management, Talent Identification and Content Capture - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 59: Italy 6-Year Perspective for Artificial Intelligence in Media and Advertising by Application - Percentage Breakdown of Value Sales for Sports Automatic Productions, Video Production, Gaming, Fake Story Detection, Plagiarism Detection, Personalization, Production Planning & Management, Talent Identification and Content Capture for the Years 2025 & 2030
  • UNITED KINGDOM
    • Artificial Intelligence in Media and Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
    • TABLE 60: UK Recent Past, Current & Future Analysis for Artificial Intelligence in Media and Advertising by Solution - Hardware / Equipment and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 61: UK 6-Year Perspective for Artificial Intelligence in Media and Advertising by Solution - Percentage Breakdown of Value Sales for Hardware / Equipment and Services for the Years 2025 & 2030
    • TABLE 62: UK Recent Past, Current & Future Analysis for Artificial Intelligence in Media and Advertising by Application - Sports Automatic Productions, Video Production, Gaming, Fake Story Detection, Plagiarism Detection, Personalization, Production Planning & Management, Talent Identification and Content Capture - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 63: UK 6-Year Perspective for Artificial Intelligence in Media and Advertising by Application - Percentage Breakdown of Value Sales for Sports Automatic Productions, Video Production, Gaming, Fake Story Detection, Plagiarism Detection, Personalization, Production Planning & Management, Talent Identification and Content Capture for the Years 2025 & 2030
  • REST OF EUROPE
    • TABLE 64: Rest of Europe Recent Past, Current & Future Analysis for Artificial Intelligence in Media and Advertising by Solution - Hardware / Equipment and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 65: Rest of Europe 6-Year Perspective for Artificial Intelligence in Media and Advertising by Solution - Percentage Breakdown of Value Sales for Hardware / Equipment and Services for the Years 2025 & 2030
    • TABLE 66: Rest of Europe Recent Past, Current & Future Analysis for Artificial Intelligence in Media and Advertising by Application - Sports Automatic Productions, Video Production, Gaming, Fake Story Detection, Plagiarism Detection, Personalization, Production Planning & Management, Talent Identification and Content Capture - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 67: Rest of Europe 6-Year Perspective for Artificial Intelligence in Media and Advertising by Application - Percentage Breakdown of Value Sales for Sports Automatic Productions, Video Production, Gaming, Fake Story Detection, Plagiarism Detection, Personalization, Production Planning & Management, Talent Identification and Content Capture for the Years 2025 & 2030
  • ASIA-PACIFIC
    • Artificial Intelligence in Media and Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
    • TABLE 68: Asia-Pacific Recent Past, Current & Future Analysis for Artificial Intelligence in Media and Advertising by Solution - Hardware / Equipment and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 69: Asia-Pacific 6-Year Perspective for Artificial Intelligence in Media and Advertising by Solution - Percentage Breakdown of Value Sales for Hardware / Equipment and Services for the Years 2025 & 2030
    • TABLE 70: Asia-Pacific Recent Past, Current & Future Analysis for Artificial Intelligence in Media and Advertising by Application - Sports Automatic Productions, Video Production, Gaming, Fake Story Detection, Plagiarism Detection, Personalization, Production Planning & Management, Talent Identification and Content Capture - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 71: Asia-Pacific 6-Year Perspective for Artificial Intelligence in Media and Advertising by Application - Percentage Breakdown of Value Sales for Sports Automatic Productions, Video Production, Gaming, Fake Story Detection, Plagiarism Detection, Personalization, Production Planning & Management, Talent Identification and Content Capture for the Years 2025 & 2030
  • REST OF WORLD
    • TABLE 72: Rest of World Recent Past, Current & Future Analysis for Artificial Intelligence in Media and Advertising by Solution - Hardware / Equipment and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 73: Rest of World 6-Year Perspective for Artificial Intelligence in Media and Advertising by Solution - Percentage Breakdown of Value Sales for Hardware / Equipment and Services for the Years 2025 & 2030
    • TABLE 74: Rest of World Recent Past, Current & Future Analysis for Artificial Intelligence in Media and Advertising by Application - Sports Automatic Productions, Video Production, Gaming, Fake Story Detection, Plagiarism Detection, Personalization, Production Planning & Management, Talent Identification and Content Capture - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 75: Rest of World 6-Year Perspective for Artificial Intelligence in Media and Advertising by Application - Percentage Breakdown of Value Sales for Sports Automatic Productions, Video Production, Gaming, Fake Story Detection, Plagiarism Detection, Personalization, Production Planning & Management, Talent Identification and Content Capture for the Years 2025 & 2030

IV. COMPETITION