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モバイル拡張現実（MAR）の世界市場

Mobile Augmented Reality (MAR)

出版日
ページ情報
英文 229 Pages
納期
即日から翌営業日
適宜更新あり
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本日の銀行送金レート: 1USD=144.08円
モバイル拡張現実（MAR）の世界市場
出版日: 2025年02月26日
発行: Global Industry Analysts, Inc.
ページ情報: 英文 229 Pages
納期: 即日から翌営業日
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概要

モバイル拡張現実（MAR）の世界市場は2030年までに841億米ドルに達する

2024年に183億米ドルと推定されるモバイル拡張現実（MAR）の世界市場は、2024年から2030年にかけて29.0%のCAGRで成長し、2030年には841億米ドルに達すると予測されます。本レポートで分析したセグメントの1つであるMARソフトウェアは、CAGR 25.1%を記録し、分析期間終了時には449億米ドルに達すると予測されます。MARサービスセグメントの成長率は、分析期間中CAGR34.7%と推定されます。

米国市場は50億米ドルと推定、中国はCAGR27.6%で成長予測

米国のモバイル拡張現実（MAR）市場は、2024年に50億米ドルと推定されます。世界第2位の経済大国である中国は、2030年までに126億米ドルの市場規模に達すると予測され、分析期間2024-2030年のCAGRは27.6%です。その他の注目すべき地域別市場としては、日本とカナダがあり、分析期間中のCAGRはそれぞれ25.4％と24.8％と予測されています。欧州では、ドイツがCAGR約19.9%で成長すると予測されています。

世界のモバイル拡張現実（MAR）市場- 主要動向と促進要因のまとめ

モバイル拡張現実（MAR）技術は現在、急速な成長と広範な技術革新によって特徴づけられる変革期を迎えています。MARは、スマートフォンを通して音声、グラフィック、テキストなどのデジタル要素を重ね合わせることで現実の環境を強化し、デジタルと物理的な領域を融合させたインタラクティブな体験をユーザーに提供します。主に航空分野で始まり、その後、自動車、ゲーム、医療分野にも広がったこの技術は、高度なカメラやセンサーを搭載したスマートフォンの普及により、その応用範囲を大幅に広げています。これらのデバイスはARへのアクセスを民主化し、多くの最新ソフトウェアアプリケーションの標準機能となり、開発者は以前は特殊なハードウェアに限定されていた没入型体験を創造できるようになった。

モバイルAR市場の拡大には、いくつかの重要な要因があります。インタラクティブで没入感のあるコンテンツへの需要が高まっており、消費者はMARが提供できるダイナミックで魅力的なデジタル体験を求め、特にゲーム、教育コンテンツ、インタラクティブマーケティングなどのアプリケーションで顕著です。さらに、MARとソーシャルメディア・プラットフォームの統合は、フィルターやレンズのようなAR機能を日常的なデジタル交流に埋め込むことで、より幅広いオーディエンスにARを普及させています。小売業やマーケティングの分野でも、MARを活用してリアルタイム環境でのバーチャルな商品ビジュアライゼーションを可能にすることで、顧客のショッピング体験を向上させ、顧客エンゲージメントと販売転換率を高めています。さらに、アップル、グーグル、マイクロソフトのような大手ハイテク企業は、サポートするハードウェアやソフトウェアを開発することで、ARに多額の投資を行っており、MARのイノベーションを促進するだけでなく、市場の認知度やアクセシビリティも高めています。

MAR技術の採用と開発には、いくつかの成長促進要因が寄与しています。モバイル接続の強化、特に5Gネットワークの展開により、MARアプリケーションはより高い帯域幅と低遅延で動作し、より複雑なAR体験をサポートします。ARグラスや高度なセンサーなど、ARに特化したハードウェアやアクセサリーの開発は、標準的なスマートフォンが提供する以上のMAR体験をさらに豊かにします。異業種間のコラボレーションにより、特定のニーズに合わせたオーダーメイドのARソリューションが生まれ、自動車、不動産、ヘルスケアなどの分野でMARの適用範囲が広がっています。さらに、デジタルインタラクションが日常生活に浸透するにつれ、デジタル技術の文化的受容が進み、文化的障壁が低くなり、MARの迅速な導入が促進されています。さらに、ARプラットフォームにおけるプライバシーとセキュリティの強化は、厳しいデータ保護規制への準拠を保証することで、より幅広い採用を促進する上で極めて重要であり、それによりプライバシーに敏感な市場においてMARをより魅力的なものにしています。これらの要因が総合的にMARの強固なエコシステムを形成し、MARの継続的な成長と幅広いデジタル体験への統合を確実なものにしています。

セグメント

オファリング（ソフトウェア、サービス）;アプリケーション（消費者、商業、製造、ヘルスケア、航空宇宙・防衛、その他のアプリケーション）

調査対象企業の例（全113社）

  • Apple Inc.
  • Augmensys GmbH
  • Augment
  • Augmented Pixels Inc.
  • Blippar
  • Catchoom Technologies
  • DAQRI
  • Google Inc.
  • Gravity Jack
  • Hunter Research and Technology, LLC
  • LM3LABS Corp.
  • Marxent Labs LLC
  • Mollejuo Software, Inc.
  • Mybrana Network S.L.
  • Niantic, Inc.
  • Occipital Inc.
  • Seabery Augmented Technology
  • Snap, Inc.
  • ViewAR GmbH
  • VividWorks Ltd.
  • Wikitude GmbH
  • Zappar Ltd.

目次

第1章 調査手法

第2章 エグゼクティブサマリー

  • 市場概要
  • 主要企業
  • 市場動向と促進要因
  • 世界市場の見通し

第3章 市場分析

  • 米国
  • カナダ
  • 日本
  • 中国
  • 欧州
  • フランス
  • ドイツ
  • イタリア
  • 英国
  • その他欧州
  • アジア太平洋
  • その他の地域

第4章 競合

目次
Product Code: MCP-7910

Global Mobile Augmented Reality (MAR) Market to Reach US$84.1 Billion by 2030

The global market for Mobile Augmented Reality (MAR) estimated at US$18.3 Billion in the year 2024, is expected to reach US$84.1 Billion by 2030, growing at a CAGR of 29.0% over the analysis period 2024-2030. MAR Software, one of the segments analyzed in the report, is expected to record a 25.1% CAGR and reach US$44.9 Billion by the end of the analysis period. Growth in the MAR Services segment is estimated at 34.7% CAGR over the analysis period.

The U.S. Market is Estimated at US$5.0 Billion While China is Forecast to Grow at 27.6% CAGR

The Mobile Augmented Reality (MAR) market in the U.S. is estimated at US$5.0 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$12.6 Billion by the year 2030 trailing a CAGR of 27.6% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 25.4% and 24.8% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 19.9% CAGR.

Global Mobile Augmented Reality (MAR) Market - Key Trends and Drivers Summarized

Mobile Augmented Reality (MAR) technology is currently experiencing a transformative phase marked by rapid growth and extensive technological innovation. MAR enhances real-world environments by overlaying digital elements such as audio, graphics, and text through smartphones, offering users an interactive experience that combines digital and physical realms. This technology, which started primarily in aviation and has since spread to automotive, gaming, and medical fields, has significantly broadened its applications due to the widespread adoption of smartphones equipped with advanced cameras and sensors. These devices have democratized access to AR, making it a standard feature in many modern software applications and allowing developers to create immersive experiences previously confined to specialized hardware.

The expansion of the mobile AR market is driven by several key factors. The demand for interactive and immersive content is increasing, with consumers seeking dynamic and engaging digital experiences that MAR can provide, particularly evident in applications such as gaming, educational content, and interactive marketing. Additionally, the integration of MAR with social media platforms has popularized AR among broader audiences by embedding AR features like filters and lenses into daily digital interactions. Retail and marketing sectors are also leveraging MAR to enhance customer shopping experiences by allowing virtual product visualizations in real-time environments, thereby increasing customer engagement and sales conversion rates. Furthermore, major tech companies like Apple, Google, and Microsoft are heavily investing in AR by developing supportive hardware and software, which not only facilitates MAR innovations but also boosts market awareness and accessibility.

Several growth drivers contribute to the adoption and development of MAR technology. Enhanced mobile connectivity, particularly with the rollout of 5G networks, allows MAR applications to operate with higher bandwidth and lower latency, supporting more complex AR experiences. The development of AR-specific hardware and accessories, such as AR glasses and advanced sensors, further enriches MAR experiences beyond what standard smartphones might offer. Cross-industry collaborations are spawning bespoke AR solutions tailored to specific needs, expanding MAR's applicability across fields such as automotive, real estate, and healthcare. Additionally, cultural acceptance of digital technologies is increasing as digital interactions become more embedded in daily life, lowering cultural barriers and fostering a quicker adoption of MAR. Moreover, privacy and security enhancements in AR platforms are crucial in encouraging wider adoption by ensuring compliance with stringent data protection regulations, thereby making MAR more appealing in privacy-sensitive markets. These factors collectively foster a robust ecosystem for MAR, ensuring its continued growth and integration into a wide range of digital experiences.

SCOPE OF STUDY:

The report analyzes the Mobile Augmented Reality (MAR) market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

Offering (Software, Services); Application (Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense, Other Applications)

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Select Competitors (Total 113 Featured) -

  • Apple Inc.
  • Augmensys GmbH
  • Augment
  • Augmented Pixels Inc.
  • Blippar
  • Catchoom Technologies
  • DAQRI
  • Google Inc.
  • Gravity Jack
  • Hunter Research and Technology, LLC
  • LM3LABS Corp.
  • Marxent Labs LLC
  • Mollejuo Software, Inc.
  • Mybrana Network S.L.
  • Niantic, Inc.
  • Occipital Inc.
  • Seabery Augmented Technology
  • Snap, Inc.
  • ViewAR GmbH
  • VividWorks Ltd.
  • Wikitude GmbH
  • Zappar Ltd.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • Mobile Augmented Reality (MAR) - Global Key Competitors Percentage Market Share in 2025 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Proliferation of Smartphones and Mobile Devices Propels Growth of MAR
    • Advances in AR Technology Expands Addressable Market Opportunity
    • Integration with AI and Machine Learning Strengthens Business Case for MAR
    • Increasing Use of MAR in E-Commerce Drives Adoption
    • Enhanced User Experience through Immersive Technologies Accelerates Demand
    • Surge in Mobile Gaming Applications Throws the Spotlight on MAR
    • Adoption of 5G Networks Generates Demand for High-Performance MAR
    • Growth in Social Media and AR Filters Drives Market Expansion
    • Here's the Story of AR in Education and Training
    • Rising Consumer Expectations for Interactive Marketing Spurs Growth
    • Investment in AR Startups and Innovations Strengthens the Business Case
    • Expansion of AR Advertising and Branding Opportunities
    • Integration of MAR in Healthcare Applications Accelerates Adoption
    • Cost Reductions in AR Hardware and Software Propel Market Growth
    • Increasing Application of AR in Real Estate and Interior Design Expands Opportunities
    • Evolution of AR Content Creation Tools Generates Demand for MAR Solutions
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Mobile Augmented Reality (MAR) Market Analysis of Annual Sales in US$ Million for Years 2015 through 2030
    • TABLE 2: World Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 3: World 6-Year Perspective for Mobile Augmented Reality (MAR) by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2025 & 2030
    • TABLE 4: World Recent Past, Current & Future Analysis for Software by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 5: World 6-Year Perspective for Software by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 6: World Recent Past, Current & Future Analysis for Services by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 7: World 6-Year Perspective for Services by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 8: World Recent Past, Current & Future Analysis for Consumer by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 9: World 6-Year Perspective for Consumer by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 10: World Recent Past, Current & Future Analysis for Commercial by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 11: World 6-Year Perspective for Commercial by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 12: World Recent Past, Current & Future Analysis for Manufacturing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 13: World 6-Year Perspective for Manufacturing by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 14: World Recent Past, Current & Future Analysis for Healthcare by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 15: World 6-Year Perspective for Healthcare by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 16: World Recent Past, Current & Future Analysis for Aerospace & Defense by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 17: World 6-Year Perspective for Aerospace & Defense by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 18: World Recent Past, Current & Future Analysis for Other Applications by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 19: World 6-Year Perspective for Other Applications by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Mobile Augmented Reality (MAR) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
    • TABLE 20: USA Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Offering - Software and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 21: USA 6-Year Perspective for Mobile Augmented Reality (MAR) by Offering - Percentage Breakdown of Value Sales for Software and Services for the Years 2025 & 2030
    • TABLE 22: USA Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Application - Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 23: USA 6-Year Perspective for Mobile Augmented Reality (MAR) by Application - Percentage Breakdown of Value Sales for Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense and Other Applications for the Years 2025 & 2030
  • CANADA
    • TABLE 24: Canada Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Offering - Software and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 25: Canada 6-Year Perspective for Mobile Augmented Reality (MAR) by Offering - Percentage Breakdown of Value Sales for Software and Services for the Years 2025 & 2030
    • TABLE 26: Canada Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Application - Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 27: Canada 6-Year Perspective for Mobile Augmented Reality (MAR) by Application - Percentage Breakdown of Value Sales for Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense and Other Applications for the Years 2025 & 2030
  • JAPAN
    • Mobile Augmented Reality (MAR) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
    • TABLE 28: Japan Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Offering - Software and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 29: Japan 6-Year Perspective for Mobile Augmented Reality (MAR) by Offering - Percentage Breakdown of Value Sales for Software and Services for the Years 2025 & 2030
    • TABLE 30: Japan Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Application - Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 31: Japan 6-Year Perspective for Mobile Augmented Reality (MAR) by Application - Percentage Breakdown of Value Sales for Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense and Other Applications for the Years 2025 & 2030
  • CHINA
    • Mobile Augmented Reality (MAR) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
    • TABLE 32: China Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Offering - Software and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 33: China 6-Year Perspective for Mobile Augmented Reality (MAR) by Offering - Percentage Breakdown of Value Sales for Software and Services for the Years 2025 & 2030
    • TABLE 34: China Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Application - Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 35: China 6-Year Perspective for Mobile Augmented Reality (MAR) by Application - Percentage Breakdown of Value Sales for Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense and Other Applications for the Years 2025 & 2030
  • EUROPE
    • Mobile Augmented Reality (MAR) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
    • TABLE 36: Europe Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 37: Europe 6-Year Perspective for Mobile Augmented Reality (MAR) by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2025 & 2030
    • TABLE 38: Europe Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Offering - Software and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 39: Europe 6-Year Perspective for Mobile Augmented Reality (MAR) by Offering - Percentage Breakdown of Value Sales for Software and Services for the Years 2025 & 2030
    • TABLE 40: Europe Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Application - Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 41: Europe 6-Year Perspective for Mobile Augmented Reality (MAR) by Application - Percentage Breakdown of Value Sales for Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense and Other Applications for the Years 2025 & 2030
  • FRANCE
    • Mobile Augmented Reality (MAR) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
    • TABLE 42: France Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Offering - Software and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 43: France 6-Year Perspective for Mobile Augmented Reality (MAR) by Offering - Percentage Breakdown of Value Sales for Software and Services for the Years 2025 & 2030
    • TABLE 44: France Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Application - Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 45: France 6-Year Perspective for Mobile Augmented Reality (MAR) by Application - Percentage Breakdown of Value Sales for Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense and Other Applications for the Years 2025 & 2030
  • GERMANY
    • Mobile Augmented Reality (MAR) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
    • TABLE 46: Germany Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Offering - Software and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 47: Germany 6-Year Perspective for Mobile Augmented Reality (MAR) by Offering - Percentage Breakdown of Value Sales for Software and Services for the Years 2025 & 2030
    • TABLE 48: Germany Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Application - Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 49: Germany 6-Year Perspective for Mobile Augmented Reality (MAR) by Application - Percentage Breakdown of Value Sales for Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense and Other Applications for the Years 2025 & 2030
  • ITALY
    • TABLE 50: Italy Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Offering - Software and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 51: Italy 6-Year Perspective for Mobile Augmented Reality (MAR) by Offering - Percentage Breakdown of Value Sales for Software and Services for the Years 2025 & 2030
    • TABLE 52: Italy Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Application - Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 53: Italy 6-Year Perspective for Mobile Augmented Reality (MAR) by Application - Percentage Breakdown of Value Sales for Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense and Other Applications for the Years 2025 & 2030
  • UNITED KINGDOM
    • Mobile Augmented Reality (MAR) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
    • TABLE 54: UK Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Offering - Software and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 55: UK 6-Year Perspective for Mobile Augmented Reality (MAR) by Offering - Percentage Breakdown of Value Sales for Software and Services for the Years 2025 & 2030
    • TABLE 56: UK Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Application - Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 57: UK 6-Year Perspective for Mobile Augmented Reality (MAR) by Application - Percentage Breakdown of Value Sales for Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense and Other Applications for the Years 2025 & 2030
  • REST OF EUROPE
    • TABLE 58: Rest of Europe Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Offering - Software and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 59: Rest of Europe 6-Year Perspective for Mobile Augmented Reality (MAR) by Offering - Percentage Breakdown of Value Sales for Software and Services for the Years 2025 & 2030
    • TABLE 60: Rest of Europe Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Application - Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 61: Rest of Europe 6-Year Perspective for Mobile Augmented Reality (MAR) by Application - Percentage Breakdown of Value Sales for Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense and Other Applications for the Years 2025 & 2030
  • ASIA-PACIFIC
    • Mobile Augmented Reality (MAR) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
    • TABLE 62: Asia-Pacific Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Offering - Software and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 63: Asia-Pacific 6-Year Perspective for Mobile Augmented Reality (MAR) by Offering - Percentage Breakdown of Value Sales for Software and Services for the Years 2025 & 2030
    • TABLE 64: Asia-Pacific Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Application - Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 65: Asia-Pacific 6-Year Perspective for Mobile Augmented Reality (MAR) by Application - Percentage Breakdown of Value Sales for Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense and Other Applications for the Years 2025 & 2030
  • REST OF WORLD
    • TABLE 66: Rest of World Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Offering - Software and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 67: Rest of World 6-Year Perspective for Mobile Augmented Reality (MAR) by Offering - Percentage Breakdown of Value Sales for Software and Services for the Years 2025 & 2030
    • TABLE 68: Rest of World Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Application - Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 69: Rest of World 6-Year Perspective for Mobile Augmented Reality (MAR) by Application - Percentage Breakdown of Value Sales for Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense and Other Applications for the Years 2025 & 2030

IV. COMPETITION