市場調査レポート

商品コード

1607638

モバイルAR（拡張現実）の市場規模、シェア、成長分析、タイプ別、コンポーネント別、デバイスタイプ別、用途別、地域別 - 産業予測、2024年～2031年

Mobile Augmented Reality Market Size, Share, Growth Analysis, By Type (Marker-based, Marker less), By Component (Software, Services), By Device Type, By Application, By Region - Industry Forecast 2024-2031

出版日: 2024年12月05日
発行: SkyQuest
ページ情報: 英文 197 Pages
納期: 3～5営業日

価格

PDF & Excel (Single User License)

USD 5,300 763,518円

レポートPDF・Excelを1 名様のみがご利用頂けるライセンスです。PDF・Excell内のテキスト等のコピーは可能です。PDF・Excelの印刷は可能ですが、印刷したもののご利用はPDF・Excelのご利用範囲に準拠します

PDF & Excel (Multiple User License)

USD 6,200 893,172円

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PDF & Excel (Enterprise License)

USD 7,100 1,022,826円

レポートPDF・Excelを同一企業に所属の全世界の方にご使用頂けるライセンスです。PDF・Excel内のテキスト等のコピーは可能です。PDF・Excelの印刷は可能ですが、印刷したもののご利用はPDF・Excelのご利用範囲に準拠します。

価格表記: USDを日本円(税抜)に換算

本日の銀行送金レート: 1USD=144.06円

全表示
概要
目次

概要

サンプル依頼リストに入れる

モバイルAR（拡張現実）の世界市場規模は2022年に165億1,000万米ドルとなり、予測期間（2024-2031年）のCAGRは31%で、2023年の216億3,000万米ドルから2031年には1,875億8,000万米ドルに成長する見通しです。

モバイルAR（拡張現実）市場は、仮想コンテンツを現実の環境と融合させ、情報へのインタラクティブなリアルタイムアクセスを可能にし、物理とデジタルのシームレスな統合を実現することで、ユーザー体験を向上させることを目的としています。5G技術の進歩により、より高速な接続が可能になり、より複雑なAR体験が促進されます。さらに、人工知能と機械学習を取り入れることで、認識と追跡が向上し、没入感のあるオーダーメイドのインタラクションが実現します。スマートフォンの普及と魅力的な体験に対する強い需要に後押しされ、この市場はイノベーションの機会を十分に提供しています。トラッキングの精度やデバイスの互換性といった課題にもかかわらず、継続的な技術開発、ネットワークインフラの改善、AIの統合が市場の成長を促進し、多様な産業への応用を広げると思われます。

北米
- 米国
- カナダ
欧州
- 英国
- ドイツ
- スペイン
- フランス
- イタリア
- その他欧州地域
アジア太平洋地域
- 中国
- インド
- 日本
- 韓国
- その他アジア太平洋地域
ラテンアメリカ
- ブラジル
- その他ラテンアメリカ地域
中東・アフリカ
- GCC諸国
- 南アフリカ
- その他中東・アフリカ

競合情報

上位5社の比較
主要企業の市場ポジショニング（2023年）
主な市場企業が採用した戦略
市場の最近の動向
企業の市場シェア分析（2023年）
主要企業の企業プロファイル
- 会社概要
- 製品ポートフォリオ分析
- セグメント別シェア分析
- 収益の前年比比較（2021-2023）

主要企業プロファイル

Magic Leap
Snap Inc.
Niantic
Blippar
8thWall
Zappar
Vuzix
Qualcomm Technologies
PTC（Vuforia）
Unity Technologies
Marxent
Groove Jones
iTechArt Group
ImagineAR
Travancore Analytics
Samsung Electronics
ScienceSoft.
Taqtile
Inglobe Technologies
Scope AR

結論と推奨事項

Product Code: SQMIG45I2111

Global Mobile Augmented Reality Market size was valued at USD 16.51 billion in 2022 and is poised to grow from USD 21.63 billion in 2023 to USD 187.58 billion by 2031, at a CAGR of 31% during the forecast period (2024-2031).

The mobile augmented reality market aims to enhance user experiences by merging virtual content with real-world environments, enabling interactive, real-time access to information, and creating a seamless physical-digital integration. With the advancements in 5G technology, faster connectivity is set to facilitate more complex AR experiences. Moreover, incorporating artificial intelligence and machine learning will improve recognition and tracking, leading to immersive and tailored interactions. Driven by the growing smartphone adoption and a strong demand for engaging experiences, this market presents ample opportunities for innovation. Despite challenges like tracking accuracy and device compatibility, ongoing technological development, improved network infrastructure, and AI integration will propel market growth and broaden applications across diverse industries.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Mobile Augmented Reality market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Mobile Augmented Reality Market Segmental Analysis

Global Mobile Augmented Reality Market is segmented by Type, Component, Device Type, Application and region. Based on Type, the market is segmented into Marker-based (Passive Marker, Active Marker), Marker less (Model-based, Image Processing-based), Anchor-based. Based on Component, the market is segmented into MAR Software (AR application platforms, AR SDKs), MAR Services (AR Design & Development, Deployment & Support Services). Based on Device Type, the market is segmented into Smartphones, Tablets, Personal Digital Assistants (PDAs)/Handheld Gaming Consoles, Other Devices (smart glasses, Wearables). Based on Application, the market is segmented into Consumer (Gaming, Sports & Entertainment), Aerospace & Defense, Healthcare, Commercial, Tourism & Sight-seeing, E-learning, E-commerce & Marketing, Enterprise (Manufacturing), Others (Architecture & Building Design, Geospatial Mining). Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Mobile Augmented Reality Market

The Global Mobile Augmented Reality market is significantly driven by the rapid advancements in augmented reality hardware. In 2022, major players such as Apple, Samsung, and Microsoft launched innovative devices featuring enhanced processing capabilities, superior display resolutions, and upgraded camera functionalities. These technological improvements facilitate a more immersive and realistic mobile augmented reality experience, attracting consumers and developers alike. As the hardware continues to evolve, it paves the way for a broader adoption of augmented reality applications across various sectors, further accelerating market growth and driving interest in developing next-generation AR experiences on mobile platforms.

Restraints in the Global Mobile Augmented Reality Market

The global mobile augmented reality market faces significant restraints primarily linked to privacy and security concerns. As the adoption of augmented reality continues to rise, so do worries about the handling of personal information collected during AR experiences. Users are increasingly aware of the potential risks associated with data privacy, prompting a demand for stringent data protection regulations and measures. This emphasis on safeguarding personal data is vital, as it directly impacts consumer trust and the broader acceptance of mobile augmented reality technologies. Addressing these issues effectively will be crucial for the sustained growth and success of the market.

Market Trends of the Global Mobile Augmented Reality Market

The Global Mobile Augmented Reality (AR) market is witnessing a significant surge, driven by advancements in AR Cloud technology, which enables the persistent integration of virtual objects within real-world environments. This trend facilitates shared AR experiences, enhances object recognition capabilities, and supports the continuous availability of digital content, creating immersive interactions for users. As companies increasingly leverage these innovations, the demand for mobile AR applications is projected to rise, fostering collaboration across various sectors, including gaming, retail, and education. This evolving landscape underscores the growing consumer appetite for persistent AR experiences, positioning it as a key driver of market expansion moving forward.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Driver & Opportunities
- Restraints & Challenges
Porters Analysis & Impact
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2023
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Technological Advancement
Regulatory Landscape
Case Studies
Customer & Buying Criteria Analysis

Global Mobile Augmented Reality Market Size by Type & CAGR (2024-2031)

Market Overview
Marker-based
- Passive Marker
- Active Marker
Markerless
- Model-based
- Image Processing-based
Anchor-based

Global Mobile Augmented Reality Market Size by Component & CAGR (2024-2031)

Market Overview
MAR Software
- AR application platforms
- AR SDKs
MAR Services
- AR Design & Development
- Deployment & Support Services

Global Mobile Augmented Reality Market Size by Device Type & CAGR (2024-2031)

Market Overview
Smartphones
Tablets
Personal Digital Assistants (PDAs)/Handheld Gaming Consoles
Other Devices (Smart glasses, Wearables)

Global Mobile Augmented Reality Market Size by Application & CAGR (2024-2031)

Market Overview
Consumer
Gaming, Sports
Entertainment
Aerospace & Defense
Healthcare
Commercial
Tourism & Sight-seeing
E-learning
E-commerce & Marketing
Enterprise (Manufacturing)
Others
- Architecture & Building Design
- Geospatial Mining

Global Mobile Augmented Reality Market Size & CAGR (2024-2031)

North America, (Type, Component, Device Type, Application)
- US
- Canada
Europe, (Type, Component, Device Type, Application)
- UK
- Germany
- Spain
- France
- Italy
- Rest of Europe
Asia-Pacific, (Type, Component, Device Type, Application)
- China
- India
- Japan
- South Korea
- Rest of Asia Pacific
Latin America, (Type, Component, Device Type, Application)
- Brazil
- Rest of Latin America
Middle East & Africa, (Type, Component, Device Type, Application)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2023
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2023
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

Magic Leap
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Snap Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Niantic
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Blippar
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
8thWall
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Zappar
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Vuzix
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Qualcomm Technologies
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
PTC (Vuforia)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Unity Technologies
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Marxent
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Groove Jones
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
iTechArt Group
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
ImagineAR
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Travancore Analytics
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Samsung Electronics
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
ScienceSoft.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Taqtile
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Inglobe Technologies
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Scope AR
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments

モバイルAR（拡張現実）の市場規模、シェア、成長分析、タイプ別、コンポーネント別、デバイスタイプ別、用途別、地域別 - 産業予測、2024年～2031年

Mobile Augmented Reality Market Size, Share, Growth Analysis, By Type (Marker-based, Marker less), By Component (Software, Services), By Device Type, By Application, By Region - Industry Forecast 2024-2031

目次

イントロダクション

調査手法

エグゼクティブサマリー

市場力学と見通し

主な市場の考察

モバイルAR（拡張現実）の市場規模：タイプ別& CAGR（2024-2031）

モバイルAR（拡張現実）の市場規模：コンポーネント別& CAGR（2024-2031）

モバイルAR（拡張現実）の市場規模：デバイスタイプ別& CAGR（2024-2031）

モバイルAR（拡張現実）の市場規模：用途別& CAGR（2024-2031）

モバイルAR（拡張現実）の市場規模：地域別& CAGR（2024-2031）