販売実績管理（SPM）市場規模：コンポーネント別、展開モデル別、業種別、企業規模別、予測、2023年～2032年

販売実績管理（SPM）市場規模は、販売プロセスの最適化が重視されるようになり、2023年から2032年にかけてCAGR 16%以上で拡大すると予測されます。

最近では、複数の営業組織が自動化、分析、インセンティブ報酬管理を通じて効率性を高めようとしています。また、データ主導の意思決定への注目が高まっていることも、拡張性の高いクラウドベースのSPMソリューションの採用拡大に拍車をかけています。

さらに、販売実績の可視性を向上させ、営業戦略と事業目標の整合性を高めることが求められているため、リアルタイムの洞察が必要となっています。販売エコシステムのダイナミックな性質と競争優位性の追求が、SPMソリューションのイノベーションを促進しています。例えば、Beqomは2023年8月、インテリジェントな目標設定、ガイド付きフィードバック、データ主導のパフォーマンスレビューを特徴とするAI搭載の新スイート、Performance Proを発表しました。

SPM市場は、コンポーネント、企業規模、展開モデル、業種別、地域に分類されます。

企業規模別では、中小企業セグメントの市場シェアが2032年まで大幅なCAGRを示すと予測されています。この成長は、拡張可能なクラウドベースのソリューションの手頃な価格とともに、販売効率を高める販売実績管理（SPM）の認知度が高まっていることに起因しています。中小企業が業績向上のために販売プロセスを最適化し、調整する必要性が高まっていることが、このセグメントの成長を押し上げると思われます。

コンポーネント別では、サービスセグメントが2032年までにSPM市場で大きなシェアを占めると推定されます。最近では、販売実績管理（SPM）ソリューションの効果を最大化するために、専門的なサービスを求める企業も増えています。

クラウド展開モデルによる市場シェアは、2023年から2032年にかけて大幅なCAGRが見込まれます。これは、クラウドソリューションの拡張性、柔軟性、費用対効果に起因しています。また、業務の合理化、リモートアクセスの実現、販売実績の効率的な管理のために、企業がクラウドベースのソリューションの採用を重視する傾向が強まっていることも、市場の成長に拍車をかけると思われます。

地域別では、アジア太平洋地域の販売実績管理（SPM）業界は、ビジネスの情勢が拡大していることに加え、同地域全体で販売プロセスへのテクノロジー導入が進んでいることから、2032年まで高いCAGRで成長すると予測されます。販売実績の最適化を重視する傾向が強まっていることも、同地域におけるSPMソリューションの需要を押し上げています。

目次

第1章 調査手法と調査範囲

第2章 エグゼクティブサマリー

第3章 販売実績管理（SPM）市場の業界洞察

• COVID-19への影響
• ロシア・ウクライナ戦争の影響
• エコシステム分析
• ベンダーマトリックス
• 利益率分析
• 技術革新の状況
• 特許分析
• 主要ニュースと取り組み
• 規制状況
• 影響要因
  • 促進要因
    • 様々な業界におけるデジタルトランスフォーメーションの拡大
    • 営業効率化の要求の高まり
    • リモートワークやハイブリッドワークへの志向の高まり
    • 営業報酬とインセンティブ構造の複雑化
    • 営業チームとチャネルの拡大
  • 業界の潜在的リスク＆課題
    • データのセキュリティとプライバシー
    • SPMソリューション導入の複雑さ
• 成長可能性分析
• ポーター分析
• PESTEL分析

第4章 競合情勢

• イントロダクション
• 各社の市場シェア
• 主要市場プレーヤーの競合分析
  • Anaplan Inc.
  • Beqom SA
  • Nice Ltd.
  • Oracle Corporation
  • SAP SE
  • Varicent Software Inc.
  • Xactly
• 競合のポジショニング・マトリックス
• 戦略展望マトリックス

第5章 販売実績管理（SPM）市場推定・予測：コンポーネント別

• 主要動向：コンポーネント別
• ソリューション
  • インセンティブ報酬管理
  • テリトリー管理
  • 販売モニタリングとプランニング
  • 販売実績分析とレポーティング
  • その他
• サービス
  • プロフェッショナルサービス
  • マネージドサービス

第6章 販売実績管理（SPM）市場推定・予測：展開モデル別

• 主要動向：展開モデル別
• クラウド
• オンプレミス

第7章 販売実績管理（SPM）市場推定・予測：企業規模別

• 主要動向：企業規模別
• 大企業
• 中小企業

第8章 販売実績管理（SPM）市場推定・予測：業種別

• 主要動向：業種別
• BFSI
• IT・通信
• 製造業
• エネルギー・公益事業
• ヘルスケア
• 小売
• その他

第9章 販売実績管理（SPM）市場推定・予測：地域別

• 主要動向：地域別
• 北米
  • 米国
  • カナダ
• 欧州
  • 英国
  • ドイツ
  • フランス
  • イタリア
  • スペイン
  • ロシア
  • 北欧
• アジア太平洋
  • 中国
  • インド
  • 日本
  • 韓国
  • ニュージーランド
  • 東南アジア
• ラテンアメリカ
  • ブラジル
  • メキシコ
  • アルゼンチン
• 中東・アフリカ
  • 南アフリカ
  • サウジアラビア
  • アラブ首長国連邦

第10章 企業プロファイル

• Anaplan, Inc.
• Beqom SA
• Callidus Software Inc.
• Cellarstone
• Gryphon Networks
• Iconixx Software Corporation
• Incentive Solutions Inc.
• Nice Ltd
• Obero Inc.
• Optymyze
• Oracle Corporation
• Performio Solutions Inc.
• Salesforce.com Inc.
• SAP SE
• Varicent Software Inc.
• Xactly Corporation

Data Tables

• TABLE 1 Global sales performance management market share analysis
• TABLE 2 Sources, by region
• TABLE 3 Sales performance management market, 2018 - 2022, (USD Million)
• TABLE 4 Sales performance management market, 2023 - 2032, (USD Million)
• TABLE 5 Sales performance management TAM, 2023 - 2032
• TABLE 6 Sales performance management market, by deployment model, 2018 - 2022, (USD Million)
• TABLE 7 Sales performance management market, by deployment model, 2023 - 2032, (USD Million)
• TABLE 8 Sales performance management market, by enterprise size, 2018 - 2022, (USD Million)
• TABLE 9 Sales performance management market, by enterprise size, 2023 - 2032, (USD Million)
• TABLE 10 Sales performance management market, by component, 2018 - 2022, (USD Million)
• TABLE 11 Sales performance management market, by component, 2023 - 2032, (USD Million)
• TABLE 12 Sales performance management market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 13 Sales performance management market, by industry vertical, 2023 - 2032, (USD Million)
• TABLE 14 COVID-19 impact on North America sales performance management market
• TABLE 15 COVID-19 impact on Europe sales performance management market
• TABLE 16 COVID-19 impact on Asia Pacific sales performance management market
• TABLE 17 COVID-19 impact on Latin America sales performance management market
• TABLE 18 COVID-19 impact on MEA sales performance management market
• TABLE 19 Vendor matrix
• TABLE 20 Patent analysis
• TABLE 21 Industry impact forces
• TABLE 22 Company market share, 2022
• TABLE 23 Competitive analysis of major market players, 2022
• TABLE 24 Cloud market, 2018 - 2022 (USD Million)
• TABLE 25 Cloud market, 2023 - 2032 (USD Million)
• TABLE 26 On-premise market, 2018 - 2022 (USD Million)
• TABLE 27 On-premise market, 2023 - 2032 (USD Million)
• TABLE 28 Software market, 2018 - 2022 (USD Million)
• TABLE 29 Software market, 2023 - 2032 (USD Million)
• TABLE 30 Services market, 2018 - 2022 (USD Million)
• TABLE 31 Services market, 2023 - 2032 (USD Million)
• TABLE 32 Incentive compensation management market, 2018 - 2022 (USD Million)
• TABLE 33 Incentive compensation management market, 2023 - 2032 (USD Million)
• TABLE 34 Territory management market, 2018 - 2022 (USD Million)
• TABLE 35 Territory management market, 2023 - 2032 (USD Million)
• TABLE 36 Sales monitoring and planning market, 2018 - 2022 (USD Million)
• TABLE 37 Sales monitoring and planning market, 2023 - 2032 (USD Million)
• TABLE 38 Sales performance analytics & reporting market, 2018 - 2022 (USD Million)
• TABLE 39 Sales performance analytics & reporting market, 2023 - 2032 (USD Million)
• TABLE 40 Others market, 2018 - 2022 (USD Million)
• TABLE 41 Others market, 2023 - 2032 (USD Million)
• TABLE 42 Professional services market, 2018 - 2022 (USD Million)
• TABLE 43 Professional services market, 2023 - 2032 (USD Million)
• TABLE 44 Managed services market, 2018 - 2022 (USD Million)
• TABLE 45 Managed services market, 2023 - 2032 (USD Million)
• TABLE 46 Large enterprises market, 2018 - 2022 (USD Million)
• TABLE 47 Large enterprises market, 2023 - 2032 (USD Million)
• TABLE 48 SMEs market, 2018 - 2022 (USD Million)
• TABLE 49 SMEs market, 2023 - 2032 (USD Million)
• TABLE 50 BFSI market, 2018 - 2022 (USD Million)
• TABLE 51 BFSI market, 2023 - 2032 (USD Million)
• TABLE 52 Healthcare market, 2018 - 2022 (USD Million)
• TABLE 53 Healthcare market, 2023 - 2032 (USD Million)
• TABLE 54 Manufacturing market, 2018 - 2022 (USD Million)
• TABLE 55 Manufacturing market, 2023 - 2032 (USD Million)
• TABLE 56 IT & telecom market, 2018 - 2022 (USD Million)
• TABLE 57 IT & telecom market, 2023 - 2032 (USD Million)
• TABLE 58 Retail market, 2018 - 2022 (USD Million)
• TABLE 59 Retail market, 2023 - 2032 (USD Million)
• TABLE 60 Others market, 2018 - 2022 (USD Million)
• TABLE 61 Others market, 2023 - 2032 (USD Million)
• TABLE 62 North America sales performance management market, 2018 - 2022 (USD Million)
• TABLE 63 North America sales performance management market, 2023 - 2032 (USD Million)
• TABLE 64 North America sales performance management market, by deployment model, 2018 - 2022, (USD Million)
• TABLE 65 North America sales performance management market, by deployment model, 2023 - 2032, (USD Million)
• TABLE 66 North America sales performance management market, by enterprise size, 2018 - 2022, (USD Million)
• TABLE 67 North America sales performance management market, by enterprise size, 2023 - 2032, (USD Million)
• TABLE 68 North America sales performance management market, by component, 2018 - 2022, (USD Million)
• TABLE 69 North America sales performance management market, by component, 2023 - 2032, (USD Million)
• TABLE 70 North America sales performance management market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 71 North America sales performance management market, by industry vertical, 2023 - 2032, (USD Million)
• TABLE 72 U.S. sales performance management market, 2018 - 2022 (USD Million)
• TABLE 73 U.S. sales performance management market, 2023 - 2032 (USD Million)
• TABLE 74 U.S. sales performance management market, by deployment model, 2018 - 2022, (USD Million)
• TABLE 75 U.S. sales performance management market, by deployment model, 2023 - 2032, (USD Million)
• TABLE 76 U.S. sales performance management market, by enterprise size, 2018 - 2022, (USD Million)
• TABLE 77 U.S. sales performance management market, by enterprise size, 2023 - 2032, (USD Million)
• TABLE 78 U.S. sales performance management market, by component, 2018 - 2022, (USD Million)
• TABLE 79 U.S. sales performance management market, by component, 2023 - 2032, (USD Million)
• TABLE 80 U.S. sales performance management market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 81 U.S. sales performance management market, by industry vertical, 2023 - 2032, (USD Million)
• TABLE 82 Canada sales performance management market, 2018 - 2022 (USD Million)
• TABLE 83 Canada sales performance management market, 2023 - 2032 (USD Million)
• TABLE 84 Canada sales performance management market, by deployment model, 2018 - 2022, (USD Million)
• TABLE 85 Canada sales performance management market, by deployment model, 2023 - 2032, (USD Million)
• TABLE 86 Canada sales performance management market, by enterprise size, 2018 - 2022, (USD Million)
• TABLE 87 Canada sales performance management market, by enterprise size, 2023 - 2032, (USD Million)
• TABLE 88 Canada sales performance management market, by component, 2018 - 2022, (USD Million)
• TABLE 89 Canada sales performance management market, by component, 2023 - 2032, (USD Million)
• TABLE 90 Canada sales performance management market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 91 Canada sales performance management market, by industry vertical, 2023 - 2032, (USD Million)
• TABLE 92 Europe sales performance management market, 2018 - 2022 (USD Million)
• TABLE 93 Europe sales performance management market, 2023 - 2032 (USD Million)
• TABLE 94 Europe sales performance management market, by deployment model, 2018 - 2022, (USD Million)
• TABLE 95 Europe sales performance management market, by deployment model, 2023 - 2032, (USD Million)
• TABLE 96 Europe sales performance management market, by enterprise size, 2018 - 2022, (USD Million)
• TABLE 97 Europe sales performance management market, by enterprise size, 2023 - 2032, (USD Million)
• TABLE 98 Europe sales performance management market, by component, 2018 - 2022, (USD Million)
• TABLE 99 Europe sales performance management market, by component, 2023 - 2032, (USD Million)
• TABLE 100 Europe sales performance management market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 101 Europe sales performance management market, by industry vertical, 2023 - 2032, (USD Million)
• TABLE 102 UK sales performance management market, 2018 - 2022 (USD Million)
• TABLE 103 UK sales performance management market, 2023 - 2032 (USD Million)
• TABLE 104 UK sales performance management market, by deployment model, 2018 - 2022, (USD Million)
• TABLE 105 UK sales performance management market, by deployment model, 2023 - 2032, (USD Million)
• TABLE 106 UK sales performance management market, by enterprise size, 2018 - 2022, (USD Million)
• TABLE 107 UK sales performance management market, by enterprise size, 2023 - 2032, (USD Million)
• TABLE 108 UK sales performance management market, by component, 2018 - 2022, (USD Million)
• TABLE 109 UK sales performance management market, by component, 2023 - 2032, (USD Million)
• TABLE 110 UK sales performance management market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 111 UK sales performance management market, by industry vertical, 2023 - 2032, (USD Million)
• TABLE 112 UK sales performance management market, by end-use industry, 2018 - 2022, (USD Million)
• TABLE 113 UK sales performance management market, by end-use industry, 2023 - 2032, (USD Million)
• TABLE 114 Germany sales performance management market, 2018 - 2022 (USD Million)
• TABLE 115 Germany sales performance management market, 2023 - 2032 (USD Million)
• TABLE 116 Germany sales performance management market, by deployment model, 2018 - 2022, (USD Million)
• TABLE 117 Germany sales performance management market, by deployment model, 2023 - 2032, (USD Million)
• TABLE 118 Germany sales performance management market, by enterprise size, 2018 - 2022, (USD Million)
• TABLE 119 Germany sales performance management market, by enterprise size, 2023 - 2032, (USD Million)
• TABLE 120 Germany sales performance management market, by component, 2018 - 2022, (USD Million)
• TABLE 121 Germany sales performance management market, by component, 2023 - 2032, (USD Million)
• TABLE 122 Germany sales performance management market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 123 Germany sales performance management market, by industry vertical, 2023 - 2032, (USD Million)
• TABLE 124 France sales performance management market, 2018 - 2022 (USD Million)
• TABLE 125 France sales performance management market, 2023 - 2032 (USD Million)
• TABLE 126 France sales performance management market, by deployment model, 2018 - 2022, (USD Million)
• TABLE 127 France sales performance management market, by deployment model, 2023 - 2032, (USD Million)
• TABLE 128 France sales performance management market, by enterprise size, 2018 - 2022, (USD Million)
• TABLE 129 France sales performance management market, by enterprise size, 2023 - 2032, (USD Million)
• TABLE 130 France sales performance management market, by component, 2018 - 2022, (USD Million)
• TABLE 131 France sales performance management market, by component, 2023 - 2032, (USD Million)
• TABLE 132 France sales performance management market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 133 France sales performance management market, by industry vertical, 2023 - 2032, (USD Million)
• TABLE 134 Italy sales performance management market, 2018 - 2022 (USD Million)
• TABLE 135 Italy sales performance management market, 2023 - 2032 (USD Million)
• TABLE 136 Italy sales performance management market, by deployment model, 2018 - 2022, (USD Million)
• TABLE 137 Italy sales performance management market, by deployment model, 2023 - 2032, (USD Million)
• TABLE 138 Italy sales performance management market, by enterprise size, 2018 - 2022, (USD Million)
• TABLE 139 Italy sales performance management market, by enterprise size, 2023 - 2032, (USD Million)
• TABLE 140 Italy sales performance management market, by component, 2018 - 2022, (USD Million)
• TABLE 141 Italy sales performance management market, by component, 2023 - 2032, (USD Million)
• TABLE 142 Italy sales performance management market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 143 Italy sales performance management market, by industry vertical, 2023 - 2032, (USD Million)
• TABLE 144 Spain sales performance management market, 2018 - 2022 (USD Million)
• TABLE 145 Spain sales performance management market, 2023 - 2032 (USD Million)
• TABLE 146 Spain sales performance management market, by deployment model, 2018 - 2022, (USD Million)
• TABLE 147 Spain sales performance management market, by deployment model, 2023 - 2032, (USD Million)
• TABLE 148 Spain sales performance management market, by enterprise size, 2018 - 2022, (USD Million)
• TABLE 149 Spain sales performance management market, by enterprise size, 2023 - 2032, (USD Million)
• TABLE 150 Spain sales performance management market, by component, 2018 - 2022, (USD Million)
• TABLE 151 Spain sales performance management market, by component, 2023 - 2032, (USD Million)
• TABLE 152 Spain sales performance management market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 153 Spain sales performance management market, by industry vertical, 2023 - 2032, (USD Million)
• TABLE 154 Russia sales performance management market, 2018 - 2022 (USD Million)
• TABLE 155 Russia sales performance management market, 2023 - 2032 (USD Million)
• TABLE 156 Russia sales performance management market, by deployment model, 2018 - 2022, (USD Million)
• TABLE 157 Russia sales performance management market, by deployment model, 2023 - 2032, (USD Million)
• TABLE 158 Russia sales performance management market, by enterprise size, 2018 - 2022, (USD Million)
• TABLE 159 Russia sales performance management market, by enterprise size, 2023 - 2032, (USD Million)
• TABLE 160 Russia sales performance management market, by component, 2018 - 2022, (USD Million)
• TABLE 161 Russia sales performance management market, by component, 2023 - 2032, (USD Million)
• TABLE 162 Russia sales performance management market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 163 Russia sales performance management market, by industry vertical, 2023 - 2032, (USD Million)
• TABLE 164 Nordics sales performance management market, 2018 - 2022 (USD Million)
• TABLE 165 Nordics sales performance management market, 2023 - 2032 (USD Million)
• TABLE 166 Nordics sales performance management market, by deployment model, 2018 - 2022, (USD Million)
• TABLE 167 Nordics sales performance management market, by deployment model, 2023 - 2032, (USD Million)
• TABLE 168 Nordics sales performance management market, by enterprise size, 2018 - 2022, (USD Million)
• TABLE 169 Nordics sales performance management market, by enterprise size, 2023 - 2032, (USD Million)
• TABLE 170 Nordics sales performance management market, by component, 2018 - 2022, (USD Million)
• TABLE 171 Nordics sales performance management market, by component, 2023 - 2032, (USD Million)
• TABLE 172 Nordics sales performance management market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 173 Nordics sales performance management market, by industry vertical, 2023 - 2032, (USD Million)
• TABLE 174 Asia Pacific sales performance management market, 2018 - 2022 (USD Million)
• TABLE 175 Asia Pacific sales performance management market, 2023 - 2032 (USD Million)
• TABLE 176 Asia Pacific sales performance management market, by deployment model, 2018 - 2022, (USD Million)
• TABLE 177 Asia Pacific sales performance management market, by deployment model, 2023 - 2032, (USD Million)
• TABLE 178 Asia Pacific sales performance management market, by enterprise size, 2018 - 2022, (USD Million)
• TABLE 179 Asia Pacific sales performance management market, by enterprise size, 2023 - 2032, (USD Million)
• TABLE 180 Asia Pacific sales performance management market, by component, 2018 - 2022, (USD Million)
• TABLE 181 Asia Pacific sales performance management market, by component, 2023 - 2032, (USD Million)
• TABLE 182 Asia Pacific sales performance management market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 183 Asia Pacific sales performance management market, by industry vertical, 2023 - 2032, (USD Million)
• TABLE 184 China sales performance management market, 2018 - 2022 (USD Million)
• TABLE 185 China sales performance management market, 2023 - 2032 (USD Million)
• TABLE 186 China sales performance management market, by deployment model, 2018 - 2022, (USD Million)
• TABLE 187 China sales performance management market, by deployment model, 2023 - 2032, (USD Million)
• TABLE 188 China sales performance management market, by enterprise size, 2018 - 2022, (USD Million)
• TABLE 189 China sales performance management market, by enterprise size, 2023 - 2032, (USD Million)
• TABLE 190 China sales performance management market, by component, 2018 - 2022, (USD Million)
• TABLE 191 China sales performance management market, by component, 2023 - 2032, (USD Million)
• TABLE 192 China sales performance management market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 193 China sales performance management market, by industry vertical, 2023 - 2032, (USD Million)
• TABLE 194 Japan sales performance management market, 2018 - 2022 (USD Million)
• TABLE 195 Japan sales performance management market, 2023 - 2032 (USD Million)
• TABLE 196 Japan sales performance management market, by deployment model, 2018 - 2022, (USD Million)
• TABLE 197 Japan sales performance management market, by deployment model, 2023 - 2032, (USD Million)
• TABLE 198 Japan sales performance management market, by enterprise size, 2018 - 2022, (USD Million)
• TABLE 199 Japan sales performance management market, by enterprise size, 2023 - 2032, (USD Million)
• TABLE 200 Japan sales performance management market, by component, 2018 - 2022, (USD Million)
• TABLE 201 Japan sales performance management market, by component, 2023 - 2032, (USD Million)
• TABLE 202 Japan sales performance management market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 203 Japan sales performance management market, by industry vertical, 2023 - 2032, (USD Million)
• TABLE 204 India sales performance management market, 2018 - 2022 (USD Million)
• TABLE 205 India sales performance management market, 2023 - 2032 (USD Million)
• TABLE 206 India sales performance management market, by deployment model, 2018 - 2022, (USD Million)
• TABLE 207 India sales performance management market, by deployment model, 2023 - 2032, (USD Million)
• TABLE 208 India sales performance management market, by enterprise size, 2018 - 2022, (USD Million)
• TABLE 209 India sales performance management market, by enterprise size, 2023 - 2032, (USD Million)
• TABLE 210 India sales performance management market, by component, 2018 - 2022, (USD Million)
• TABLE 211 India sales performance management market, by component, 2023 - 2032, (USD Million)
• TABLE 212 India sales performance management market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 213 India sales performance management market, by industry vertical, 2023 - 2032, (USD Million)
• TABLE 214 South Korea sales performance management market, 2018 - 2022 (USD Million)
• TABLE 215 South Korea sales performance management market, 2023 - 2032 (USD Million)
• TABLE 216 South Korea sales performance management market, by deployment model, 2018 - 2022, (USD Million)
• TABLE 217 South Korea sales performance management market, by deployment model, 2023 - 2032, (USD Million)
• TABLE 218 South Korea sales performance management market, by enterprise size, 2018 - 2022, (USD Million)
• TABLE 219 South Korea sales performance management market, by enterprise size, 2023 - 2032, (USD Million)
• TABLE 220 South Korea sales performance management market, by component, 2018 - 2022, (USD Million)
• TABLE 221 South Korea sales performance management market, by component, 2023 - 2032, (USD Million)
• TABLE 222 South Korea sales performance management market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 223 South Korea sales performance management market, by industry vertical, 2023 - 2032, (USD Million)
• TABLE 224 ANZ sales performance management market, 2018 - 2022 (USD Million)
• TABLE 225 ANZ sales performance management market, 2023 - 2032 (USD Million)
• TABLE 226 ANZ sales performance management market, by deployment model, 2018 - 2022, (USD Million)
• TABLE 227 ANZ sales performance management market, by deployment model, 2023 - 2032, (USD Million)
• TABLE 228 ANZ sales performance management market, by enterprise size, 2018 - 2022, (USD Million)
• TABLE 229 ANZ sales performance management market, by enterprise size, 2023 - 2032, (USD Million)
• TABLE 230 ANZ sales performance management market, by component, 2018 - 2022, (USD Million)
• TABLE 231 ANZ sales performance management market, by component, 2023 - 2032, (USD Million)
• TABLE 232 ANZ sales performance management market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 233 ANZ sales performance management market, by industry vertical, 2023 - 2032, (USD Million)
• TABLE 234 Southeast Asia sales performance management market, 2018 - 2022 (USD Million)
• TABLE 235 Southeast Asia sales performance management market, 2023 - 2032 (USD Million)
• TABLE 236 Southeast Asia sales performance management market, by deployment model, 2018 - 2022, (USD Million)
• TABLE 237 Southeast Asia sales performance management market, by deployment model, 2023 - 2032, (USD Million)
• TABLE 238 Southeast Asia sales performance management market, by enterprise size, 2018 - 2022, (USD Million)
• TABLE 239 Southeast Asia sales performance management market, by enterprise size, 2023 - 2032, (USD Million)
• TABLE 240 Southeast Asia sales performance management market, by component, 2018 - 2022, (USD Million)
• TABLE 241 Southeast Asia sales performance management market, by component, 2023 - 2032, (USD Million)
• TABLE 242 Southeast Asia sales performance management market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 243 Southeast Asia sales performance management market, by industry vertical, 2023 - 2032, (USD Million)
• TABLE 244 Latin America sales performance management market, 2018 - 2022 (USD Million)
• TABLE 245 Latin America sales performance management market, 2023 - 2032 (USD Million)
• TABLE 246 Latin America sales performance management market, by deployment model, 2018 - 2022 (USD Million)
• TABLE 247 Latin America sales performance management market, by deployment model, 2023 - 2032 (USD Million)
• TABLE 248 Latin America sales performance management market, by enterprise size, 2018 - 2022, (USD Million)
• TABLE 249 Latin America sales performance management market, by enterprise size, 2023 - 2032, (USD Million)
• TABLE 250 Latin America sales performance management market, by component, 2018 - 2022, (USD Million)
• TABLE 251 Latin America sales performance management market, by component, 2023 - 2032, (USD Million)
• TABLE 252 Latin America sales performance management market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 253 Latin America sales performance management market, by industry vertical, 2023 - 2032, (USD Million)
• TABLE 254 Brazil sales performance management market, 2018 - 2022 (USD Million)
• TABLE 255 Brazil sales performance management market, 2023 - 2032 (USD Million)
• TABLE 256 Brazil sales performance management market, by deployment model, 2018 - 2022 (USD Million)
• TABLE 257 Brazil sales performance management market, by deployment model, 2023 - 2032 (USD Million)
• TABLE 258 Brazil sales performance management market, by enterprise size, 2018 - 2022, (USD Million)
• TABLE 259 Brazil sales performance management market, by enterprise size, 2023 - 2032, (USD Million)
• TABLE 260 Brazil sales performance management market, by component, 2018 - 2022, (USD Million)
• TABLE 261 Brazil sales performance management market, by component, 2023 - 2032, (USD Million)
• TABLE 262 Brazil sales performance management market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 263 Brazil sales performance management market, by industry vertical, 2023 - 2032, (USD Million)
• TABLE 264 Mexico sales performance management market, 2018 - 2022 (USD Million)
• TABLE 265 Mexico sales performance management market, 2023 - 2032 (USD Million)
• TABLE 266 Mexico sales performance management market, by deployment model, 2018 - 2022 (USD Million)
• TABLE 267 Mexico sales performance management market, by deployment model, 2023 - 2032 (USD Million)
• TABLE 268 Mexico sales performance management market, by enterprise size, 2018 - 2022, (USD Million)
• TABLE 269 Mexico sales performance management market, by enterprise size, 2023 - 2032, (USD Million)
• TABLE 270 Mexico sales performance management market, by component, 2018 - 2022, (USD Million)
• TABLE 271 Mexico sales performance management market, by component, 2023 - 2032, (USD Million)
• TABLE 272 Mexico sales performance management market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 273 Mexico sales performance management market, by industry vertical, 2023 - 2032, (USD Million)
• TABLE 274 Argentina sales performance management market, 2018 - 2022 (USD Million)
• TABLE 275 Argentina sales performance management market, 2023 - 2032 (USD Million)
• TABLE 276 Argentina sales performance management market, by deployment model, 2018 - 2022, (USD Million)
• TABLE 277 Argentina sales performance management market, by deployment model, 2023 - 2032, (USD Million)
• TABLE 278 Argentina sales performance management market, by enterprise size, 2018 - 2022, (USD Million)
• TABLE 279 Argentina sales performance management market, by enterprise size, 2023 - 2032, (USD Million)
• TABLE 280 Argentina sales performance management market, by component, 2018 - 2022, (USD Million)
• TABLE 281 Argentina sales performance management market, by component, 2023 - 2032, (USD Million)
• TABLE 282 Argentina sales performance management market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 283 Argentina sales performance management market, by industry vertical, 2023 - 2032, (USD Million)
• TABLE 284 MEA sales performance management market, 2018 - 2022 (USD Million)
• TABLE 285 MEA sales performance management market, 2023 - 2032 (USD Million)
• TABLE 286 MEA sales performance management market, by deployment model, 2018 - 2022 (USD Million)
• TABLE 287 MEA sales performance management market, by deployment model, 2023 - 2032 (USD Million)
• TABLE 288 MEA sales performance management market, by enterprise size, 2018 - 2022, (USD Million)
• TABLE 289 MEA sales performance management market, by enterprise size, 2023 - 2032, (USD Million)
• TABLE 290 MEA sales performance management market, by component, 2018 - 2022, (USD Million)
• TABLE 291 MEA sales performance management market, by component, 2023 - 2032, (USD Million)
• TABLE 292 MEA sales performance management market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 293 MEA sales performance management market, by industry vertical, 2023 - 2032, (USD Million)
• TABLE 294 South Africa sales performance management market, 2018 - 2022 (USD Million)
• TABLE 295 South Africa sales performance management market, 2023 - 2032 (USD Million)
• TABLE 296 South Africa sales performance management market, by deployment model, 2018 - 2022 (USD Million)
• TABLE 297 South Africa sales performance management market, by deployment model, 2023 - 2032 (USD Million)
• TABLE 298 South Africa sales performance management market, by enterprise size, 2018 - 2022, (USD Million)
• TABLE 299 South Africa sales performance management market, by enterprise size, 2023 - 2032, (USD Million)
• TABLE 300 South Africa sales performance management market, by component, 2018 - 2022, (USD Million)
• TABLE 301 South Africa sales performance management market, by component, 2023 - 2032, (USD Million)
• TABLE 302 South Africa sales performance management market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 303 South Africa sales performance management market, by industry vertical, 2023 - 2032, (USD Million)
• TABLE 304 Saudi Arabia sales performance management market, 2018 - 2022 (USD Million)
• TABLE 305 Saudi Arabia sales performance management market, 2023 - 2032 (USD Million)
• TABLE 306 Saudi Arabia sales performance management market, by deployment model, 2018 - 2022 (USD Million)
• TABLE 307 Saudi Arabia sales performance management market, by deployment model, 2023 - 2032 (USD Million)
• TABLE 308 Saudi Arabia sales performance management market, by enterprise size, 2018 - 2022, (USD Million)
• TABLE 309 Saudi Arabia sales performance management market, by enterprise size, 2023 - 2032, (USD Million)
• TABLE 310 Saudi Arabia sales performance management market, by component, 2018 - 2022, (USD Million)
• TABLE 311 Saudi Arabia sales performance management market, by component, 2023 - 2032, (USD Million)
• TABLE 312 Saudi Arabia sales performance management market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 313 Saudi Arabia sales performance management market, by industry vertical, 2023 - 2032, (USD Million)
• TABLE 314 UAE sales performance management market, 2018 - 2022 (USD Million)
• TABLE 315 UAE sales performance management market, 2023 - 2032 (USD Million)
• TABLE 316 UAE sales performance management market, by deployment model, 2018 - 2022 (USD Million)
• TABLE 317 UAE sales performance management market, by deployment model, 2023 - 2032 (USD Million)
• TABLE 318 UAE sales performance management market, by enterprise size, 2018 - 2022, (USD Million)
• TABLE 319 UAE sales performance management market, by enterprise size, 2023 - 2032, (USD Million)
• TABLE 320 UAE sales performance management market, by component, 2018 - 2022, (USD Million)
• TABLE 321 UAE sales performance management market, by component, 2023 - 2032, (USD Million)
• TABLE 322 UAE sales performance management market, by industry vertical, 2018 - 2022, (USD Million)
• TABLE 323 UAE sales performance management market, by industry vertical, 2023 - 2032, (USD Million)

Charts & Figures

• FIG 1 GMI's report coverage in the global sales performance management market size
• FIG 2 Industry segmentation
• FIG 3 Forecast calculation.
• FIG 4 Profile break-up of primary respondents
• FIG 5 Sales performance management market 36 degree synopsis, 2018 - 2032
• FIG 6 Sales performance management industry ecosystem analysis
• FIG 7 Profit margin analysis
• FIG 8 Growth potential analysis
• FIG 9 Porter's analysis
• FIG 10 PESTEL analysis
• FIG 11 Competitive analysis of major market players, 2022
• FIG 12 Competitive positioning matrix
• FIG 13 Strategic outlook matrix
• FIG 14 Sales performance management market, by deployment model 2022 & 2032
• FIG 15 Sales performance management market, by enterprise size 2022 & 2032
• FIG 16 Sales performance management market, by component 2022 & 2032
• FIG 17 Sales performance management market, by industry vertical 2022 & 2032
• FIG 18 SWOT Analysis, Anaplan Inc.
• FIG 19 SWOT Analysis, Beqom SA
• FIG 20 SWOT Analysis, Callidus Software Inc.
• FIG 21 SWOT Analysis, Cellarstone
• FIG 22 SWOT Analysis, Gryphon Networks
• FIG 23 SWOT Analysis, Iconixx Software Corporation
• FIG 24 SWOT Analysis, Incentive Solutions Inc.
• FIG 25 SWOT Analysis, Nice Ltd.
• FIG 26 SWOT Analysis, Obero Inc.
• FIG 27 SWOT Analysis, Optymyze
• FIG 28 SWOT Analysis, Oracle Corporation
• FIG 29 SWOT Analysis, Performio Solutions Inc.
• FIG 30 SWOT Analysis, Salesforce.com Inc.
• FIG 31 SWOT Analysis, SAP SE
• FIG 32 SWOT Analysis, Varicent Software Inc.
• FIG 33 SWOT Analysis, Xactly Corporation

Sales performance management (SPM) market size is projected to expand at over 16% CAGR from 2023 to 2032, driven by the growing emphasis on optimizing sales processes. In recent times, multiple sales organizations are seeking to enhance efficiency through automation, analytics, and incentive compensation management. The surging focus on data-driven decision-making is also adding to the increasing adoption of cloud-based SPM solutions for scalability.

Additionally, the demand for improved sales performance visibility and the higher alignment of sales strategies with business objectives is compelling the need for real-time insights. The dynamic nature of sales ecosystems and the pursuit of competitive advantages is driving innovations in SPM solutions. For instance, in August 2023, Beqom launched Performance Pro, its new AI-powered suite featuring intelligent goal setting, guided feedback, and data-driven performance reviews aimed at enhancing the overall performance of businesses.

The SPM market is segregated into component, enterprise size, deployment model, industry vertical, and region.

Based on enterprise size, the market share from the SMEs segment is projected to exhibit substantial CAGR through 2032. The growth can be attributed to the increasing recognition of sales performance management in boosting the sales efficiency along with the affordability of scalable cloud-based solutions. The growing need for SMEs to optimize and align their sales processes for enhanced performance will boost the segment growth.

In terms of component, the services segment is estimated to accumulate significant share of the SPM market by 2032, driven by the increasing demand for expert implementation, training, and consulting services. Of late, several businesses ae also seeking specialized services to maximize the effectiveness of their sales performance management solutions.

The market share from the cloud deployment model is anticipated to reflect significant CAGR during 2023-2032. This can be attributed to the scalability, flexibility, and cost-effectiveness of cloud solutions. The growing emphasis by businesses on adopting cloud-based solutions to streamline operations, enable remote access, and efficiently manage sales performance will also add to the market growth.

Regionally, the Asia Pacific sales performance management industry is forecasted to grow at appreciable CAGR through 2032, owing to the expanding business landscape along with the increasing adoption of technology in sales processes across the region. The growing emphasis on optimizing sales performance is also surging the demand for SPM solutions in the region.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definition
• 1.2 Base estimates & calculations
• 1.3 Forecast calculation
• 1.4 Data Sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Sales performance management market 360 degree synopsis, 2018 - 2032
• 2.2 Business trends
  • 2.2.1 Total Addressable Market (TAM), 2023-2032
• 2.3 Regional trends
• 2.4 Deployment model trends
• 2.5 Enterprise size trends
• 2.6 Component trends
• 2.7 Industry vertical trends

Chapter 3 Sales Performance Management Market Industry Insights

• 3.1 Impact on COVID-19
• 3.2 Russia- Ukraine war impact
• 3.3 Industry ecosystem analysis
• 3.4 Vendor matrix
• 3.5 Profit margin analysis
• 3.6 Technology innovation landscape
• 3.7 Patent analysis
• 3.8 Key news and initiatives
• 3.9 Regulatory landscape
• 3.10 Impact forces
  • 3.10.1 Growth drivers
    • 3.10.1.1 Growing digital transformation across various industries
    • 3.10.1.2 Increased demand for sales efficiency
    • 3.10.1.3 Rising inclination towards remote & hybrid work environments
    • 3.10.1.4 Complexity of sales compensation and incentive structures
    • 3.10.1.5 Expanding sales teams and channels
  • 3.10.2 Industry pitfalls & challenges
    • 3.10.2.1 Data security and privacy
    • 3.10.2.2 Complexities in implementation of SPM solutions
• 3.11 Growth potential analysis
• 3.12 Porter's analysis
• 3.13 PESTEL analysis

Chapter 4 Competitive Landscape, 2022

• 4.1 Introduction
• 4.2 Company market share, 2022
• 4.3 Competitive analysis of major market players, 2022
  • 4.3.1 Anaplan Inc.
  • 4.3.2 Beqom SA
  • 4.3.3 Nice Ltd.
  • 4.3.4 Oracle Corporation
  • 4.3.5 SAP SE
  • 4.3.6 Varicent Software Inc.
  • 4.3.7 Xactly
• 4.4 Competitive positioning matrix, 2022
• 4.5 Strategic outlook matrix, 2022

Chapter 5 Sales Performance Management Market Estimates & Forecast, By Component (Revenue)

• 5.1 Key trends, by component
• 5.2 Solution
  • 5.2.1 Incentive compensation management
  • 5.2.2 Territory management
  • 5.2.3 Sales monitoring and planning
  • 5.2.4 Sales performance analytics & reporting
  • 5.2.5 Others
• 5.3 Services
  • 5.3.1 Professional services
  • 5.3.2 Managed services

Chapter 6 Sales Performance Management Market Estimates & Forecast, By Deployment Model (Revenue)

• 6.1 Key trends, by deployment model
• 6.2 Cloud
• 6.3 On-premise

Chapter 7 Sales Performance Management Market Estimates & Forecast, By Enterprise size (Revenue)

• 7.1 Key trends, by enterprise size
• 7.2 Large enterprises
• 7.3 SMEs

Chapter 8 Sales Performance Management Market Estimates & Forecast, By Industry Vertical (Revenue)

• 8.1 Key trends, by industry vertical
• 8.2 BFSI
• 8.3 IT and telecom
• 8.4 Manufacturing
• 8.5 Energy and utilities
• 8.6 Healthcare
• 8.7 Retail
• 8.8 Others

Chapter 9 Sales Performance Management Market Estimates & Forecast, By Region (Revenue)

• 9.1 Key trends, by region
• 9.2 North America
  • 9.2.1 U.S.
  • 9.2.2 Canada
• 9.3 Europe
  • 9.3.1 UK
  • 9.3.2 Germany
  • 9.3.3 France
  • 9.3.4 Italy
  • 9.3.5 Spain
  • 9.3.6 Russia
  • 9.3.7 Nordics
• 9.4 Asia Pacific
  • 9.4.1 China
  • 9.4.2 India
  • 9.4.3 Japan
  • 9.4.4 South Korea
  • 9.4.5 ANZ
  • 9.4.6 Southeast Asia
• 9.5 Latin America
  • 9.5.1 Brazil
  • 9.5.2 Mexico
  • 9.5.3 Argentina
• 9.6 MEA
  • 9.6.1 South Africa
  • 9.6.2 Saudi Arabia
  • 9.6.3 UAE

Chapter 10 Company Profiles

• 10.1 Anaplan, Inc.
• 10.2 Beqom SA
• 10.3 Callidus Software Inc.
• 10.4 Cellarstone
• 10.5 Gryphon Networks
• 10.6 Iconixx Software Corporation
• 10.7 Incentive Solutions Inc.
• 10.8 Nice Ltd
• 10.9 Obero Inc.
• 10.10 Optymyze
• 10.11 Oracle Corporation
• 10.12 Performio Solutions Inc.
• 10.13 Salesforce.com Inc.
• 10.14 SAP SE
• 10.15 Varicent Software Inc.
• 10.16 Xactly Corporation