世界の女性用衛生分野における機会：2024年

世界の女性用衛生の市場規模は、2023年に375億米ドルとなり、2023年～2028年（予測期間）の年間平均成長率（CAGR）は4.5％を記録し、2028年には466億米ドルに達すると予測されています。数量ベースでは、この分野は2023年の127億個から2028年には140億個に成長すると予測されています。2023年には、生理用ナプキンが金額ベースでも数量ベースでも最大のカテゴリーとなり、シェアはそれぞれ63.5%と74.1%でした。同年の金額シェアはアジア太平洋が52.8％で最大、次いで南北アメリカの25.1％でした。南北アメリカの女性用衛生分野は、予測期間中に4.9%という最速の金額CAGRを記録すると見られています。

生理用ナプキンは、世界全体の売上額の63.5％を占める最大のカテゴリーであり、次いでパンティライナー＆シールドの12.3％でした。全カテゴリーの中で、生理用ナプキンと体内洗浄剤・スプレーが2023～28年のCAGRがそれぞれ4.6％と最も速くなると予測されます。南北アメリカの女性用衛生分野は、予測期間中に4.9%という最速のCAGRとなっています。

当レポートは、世界の女性用衛生分野における機会について調査し、108カ国のデータ分析とともに、セクターの概要、消費の変化、競合環境とブランドシェア、今後の成長見通しなどについてまとめています。

目次

• エグゼクティブサマリー
• セクター概要
• 世界概要
• アメリカの概要
• アジア太平洋の概要
• 東欧の概要
• 中東・アフリカの概要
• 西欧の概要
• 女性の衛生：世界の課題
• C&T金額シェアパターンの変化
• 消費レベルの変化：南北アメリカ、2018年～2028年
• 消費レベルの変化：アジア太平洋、2018年～2028年
• 消費レベルの変化：東欧、2018年～2028年
• 消費レベルの変化：中東・アフリカ、2018年～2028年
• 消費レベルの変化：西欧、2018年～2028年
• 調査手法-潜在力の高い国の特定
• 国別概要
• 潜在力の高い国の分析
• 今後の展望
• 競合環境
• 金額別、上位企業- 世界
• 主要企業とブランドのシェア分析- 世界
• 地域別主要企業・ブランドシェア分析
• 競合情勢-市場分析
• プライベートブランドの市場シェア
• プライベートブランドのシェア分析、地域別
• プライベートブランドのシェア分析、カテゴリー別
• 主な流通チャネル
• 主要流通チャネルのシェア- 世界および地域レベル
• 主なパッケージ形式
• 主要パック素材とパックタイプ別の成長分析
• 閉鎖タイプと主な外部タイプ別成長分析
• 業界指標を選択
• 世界特許出願
• 世界求人分析
• 世界の取引

付録

The global feminine hygiene sector was valued at $37.5 billion in 2023 and is forecast to record a compound annual growth rate (CAGR) of 4.5% during 2023-28 (forecast period), reaching $46.6 billion in 2028. In volume terms, the sector is forecast to grow from 12.7 billion units in 2023 to 14 billion units in 2028. In 2023, sanitary pads was the largest category in both value and volume terms, with shares of 63.5% and 74.1%, respectively. Asia-Pacific represented the largest region with a value share of 52.8% in the same year, followed by the Americas with 25.1% share. The feminine hygiene sector in the Americas is set to record the fastest value CAGR at 4.9% over the forecast period.

Provides an overview of current feminine hygiene scenario regarding the future outlook in terms of ingredients, product claims, labeling, distribution, and packaging. The analysis also covers regional overview across five regions - Asia-Pacific, Middle East and Africa, Americas, Western Europe, and Eastern Europe - highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions.

Sanitary pads was the largest category in the year, accounting for a 63.5% share of overall global value sales, followed by pantiliners & shields with a 12.3% share. Among all the categories, sanitary pads and internal cleansers & sprays are set to record the fastest value CAGRs, at 4.6% each, during 2023-28. The feminine hygiene sector in the Americas is set to record the fastest value CAGR, at 4.9%, over the forecast period.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the global feminine hygiene sector, analyzing data from 108 countries. It includes analysis on the following -

• Sector overview: Provides an overview of the current sector scenarios in terms of ingredients, manufacturer claims, labeling, and packaging. The analysis also provides a regional overview across five regions-Asia-Pacific, Middle East and Africa (MEA), the Americas, Western Europe, and Eastern Europe-highlighting sector size, growth drivers, the latest developments, and future challenges for each region. This data includes both on-trade and off-trade data.
• Change in consumption: Provides an overview of consumption changes in the overall cosmetics and toiletries (C&T) industry, including feminine hygiene products, over 2018-28 at global and regional levels.
• High-potential countries: Provides risk-reward analysis of the top high-potential countries in each region based on market assessment, economic development, governance indicators, sociodemographic factors, and technological infrastructure.
• Country and regional analysis: Provides a deep-dive analysis of 10 high-potential countries, covering value growth during 2023-28, key challenges, consumer demographics, and key trends. It also includes regional analysis, covering the future outlook for each region.
• Competitive environment and brand shares: Provides an overview of the leading companies and brands at global and regional levels. Market shares of brands and private labels in each region are also detailed.
• Key distribution channels: Provides an analysis of the leading distribution channels in the global feminine hygiene sector in 2023. It covers hypermarkets & supermarkets, e-retailers, parapharmacies/drugstores, convenience stores, chemists/pharmacies, health & beauty stores, department stores, cash & carries and warehouse clubs, "dollar stores", variety stores and general merchandise retailers, direct sellers, and other retail channels.
• Packaging analysis*: The report provides percentage share (in 2023) and growth analysis (during 2023-28) for various pack materials, pack types, closures, and primary outer types based on volume sales of feminine hygiene products.

Reasons to Buy

• Manufacturers and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region
• The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances
• The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
• To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates

Table of Contents

Table of Contents

• Executive Summary
• Sector Overview
• Global Overview
• Americas Overview
• Asia-Pacific Overview
• Eastern Europe Overview
• MEA Overview
• Western Europe Overview
• Feminine Hygiene: Global Challenges
• Shift in C&T Value Share Patterns
• Change in Consumption Levels: Americas, 2018-28
• Change in Consumption Levels: Asia-Pacific, 2018-28
• Change in Consumption Levels: Eastern Europe, 2018-28
• Change in Consumption Levels: MEA, 2018-28
• Change in Consumption Levels: Western Europe, 2018-28
• Identifying High-Potential Countries by Region
• Identifying High-Potential Countries by Region
• Methodology - Identifying High-Potential Countries
• Country Deep Dive
• High-Potential Country Analysis
• Future Outlook
• Competitive Environment
• Leading Companies by Value - Global
• Leading Companies and Brands Share Analysis - Global
• Leading Companies and Brands Share Analysis by Region
• Competitive Landscape - Market Analysis
• Market Share of Private Labels
• Private Labels' Share Analysis by Region
• Private Labels' Share Analysis by Category
• Key Distribution Channels
• Share of Key Distribution Channels - Global and Regional Level
• Key Packaging Formats
• Growth Analysis by Key Pack Material and Pack Type
• Growth Analysis by Closure Type and Primary Outer Type
• Select Industry Metrics
• Global Patent Filings
• Global Job Analytics
• Global Deals

Appendix

• Definitions
• About GlobalData