インドのアパレルおよびフットウェア市場

インドは世界でも最も若い人口を抱える国のひとつであり、特にファッションに関しては大きなアドバンテージとなります。人口のかなりの割合が若い年齢層に属するインドは、ダイナミックで進化し続ける消費者層を誇り、最新のファッション動向やスタイルに深く関わっています。若者のオンラインショッピングやデジタルプラットフォームへの傾倒は、ファッション商品へのアクセスやリーチをさらに拡大させています。

当レポートでは、インドのアパレルおよびフットウェア市場について調査し、2019年～2023年の最新の小売販売データと流通形態別の分析を提供し、成長を促進するセクターを特定します。また2028年までの予測を行なっています。

目次

エグゼクティブサマリー

市場データ

免責事項

情報源

インドのウィメンズウェア

主要なデータ調査結果

2023年の発展

• 婦人服は、就業中の女性人口の増加に支えられ、高い成長軌道に乗っている
• 必需品価格の下落により、ブランドは利益率を確保できるようになる
• Aditya Birla Fashion &RetailがTCNS Clothingの経営権を取得

見通しと機会

• 生活水準の向上により、アパレルへの支出額の増加への欲求が高まる
• オムニチャネル戦略が中心となり、消費者にワンランク上のショッピング体験を提供
• ソーシャルコマースの台頭は婦人服の予測に影響を与えると予想される

カテゴリーデータ

インドのメンズウェア

主要なデータ調査結果

2023年の発展

• 男性がファッションとスタイルを優先するにつれて堅調な成長が見られる
• Aditya Birla Fashion &Retailはメンズウェア分野で首位を維持
• D2C参入企業はユニークな商品とブランドストーリーで競合を激化させている

見通しと機会

• プレミアム化が予測期間中に紳士服の成長を促進すると予想される
• サステナビリティは今後メンズウェアブランドにとって焦点となる
• カジュアル化のトレンドは今後もメンズウェアに影響を与える

カテゴリーデータ

インドの子供服

主要なデータ調査結果

2023年の発展

• ミレニアル世代の親は子供たちのファッションへの投資を優先している
• ソーシャルメディアの動向が子供服の購入決定に影響を与える
• 地元のD2Cブランドが品質と信頼で子供服を再定義

見通しと機会

• インドの有望な経済情勢は、ブランドが高級品のポジショニングを模索するのに役立つ
• 子供用スポーツウェアは予測期間に大きな見通し
• 予測期間ではベビー服と幼児服が成長を牽引すると予想される

カテゴリーデータ

インドのスポーツウェア

主要なデータ調査結果

2023年の発展

• インドの消費者がアクティブなライフスタイルを重視する中、スポーツウェアの売上が急増
• adidas、BCCIとインドのクリケットチームジャージのスポンサー契約を締結
• アスレジャー衣料の人気が高まる中、ブランドはカジュアル化を受け入れる

見通しと機会

• スポーツフットウェアは、予測期間中もスポーツアパレルを上回り続ける
• スポーツウェアブランドは、若い消費者層を取り込む戦略を洗練する
• D2Cブランドはスポーツウェアのニッチ市場の構築に注力

カテゴリーデータ

インドのジーンズ

主要なデータ調査結果

2023年の発展

• インドのジーンズはプレミアムジーンズが牽引し、堅調な二桁成長を記録
• 老舗ブランドがジーンズのリーダー的地位を維持
• D2Cブランドはインフルエンサーと協力して若い層をターゲットに

見通しと機会

• アスレジャーウェアの台頭は、予測期間中にジーンズに脅威をもたらす可能性がある
• 予測期間中にインドではジーンズが二極化に直面する
• 第一級都市を超えた拡大は今後も続く

カテゴリーデータ

インドの靴下

主要なデータ調査結果

2023年の発展

• 家の外での活動の増加が薄手の靴下の成長をサポート
• D2Cブランドはキャラクターにインスピレーションを得た商品でニッチ市場を創出している

見通しと機会

• 衛生意識の高まりとファッションステートメントとしての靴下に対する認識が成長を促進する
• 消費者の靴下への関心を高める新商品の提案

カテゴリーデータ

インドのアパレルアクセサリー

主要なデータ調査結果

2023年の発展

• その他のアパレルアクセサリーは、COVID-19の影響が薄れ、2023年には減少
• アパレルアクセサリーは依然として非常に整理されていないカテゴリー

見通しと機会

• 帽子/キャップ旅行再開で明るい見通し
• カジュアル化の傾向が絆の成長を妨げる可能性がある

カテゴリーデータ

インドの靴

主要なデータ調査結果

2023年の発展

• 個人消費の増加により、フットウェアは2桁台後半の成長を遂げる
• 職場のカジュアル化により、非公式の靴の需要が増加
• インドは世界の高級ブランドにとって有利な市場

見通しと機会

• テクノロジーを活用してインドの靴を変革
• フットウェアに対するBIS認証の導入により、組織化された小売への移行が推進
• eコマースの普及は予測期間中に加速するとみられる

カテゴリーデータ

India's distinction as having one of the youngest populations globally provides a significant advantage, particularly when it comes to fashion. With a substantial proportion of the population belonging to younger age groups, the country boasts a dynamic and ever-evolving consumer base, deeply engaged with the latest fashion trends and styles. The youth population's penchant for online shopping and digital platforms further amplifies the accessibility and reach of fashion products. Leveraging thi...

Euromonitor International's Apparel and Footwear in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Apparel and Footwear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Apparel and footwear in 2023: The big picture
• 2023 key trends
• Competitive landscape
• Retailing developments
• What next for apparel and footwear?

MARKET DATA

• Table 1 Sales of Apparel and Footwear by Category: Volume 2018-2023
• Table 2 Sales of Apparel and Footwear by Category: Value 2018-2023
• Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
• Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2018-2023
• Table 5 NBO Company Shares of Apparel and Footwear: % Value 2019-2023
• Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2020-2023
• Table 7 Distribution of Apparel and Footwear by Format: % Value 2018-2023
• Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2023
• Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2023-2028
• Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2023-2028
• Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2023-2028
• Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2023-2028

DISCLAIMER

SOURCES

• Summary 1 Research Sources

WOMENSWEAR IN INDIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Womenswear is on a high growth trajectory, fuelled by the increasing population of employed women
• Declines in essential commodity prices enable brands to safeguard their profit margins
• Aditya Birla Fashion & Retail takes a controlling stake in TCNS Clothing

PROSPECTS AND OPPORTUNITIES

• A rise in living standards will spark a desire for elevated spending on apparel
• Omnichannel strategies will take centre stage, providing consumers with an elevated shopping experience
• The rise of social commerce expected to influence the forecast for womenswear

CATEGORY DATA

• Table 13 Sales of Womenswear by Category: Volume 2018-2023
• Table 14 Sales of Womenswear by Category: Value 2018-2023
• Table 15 Sales of Womenswear by Category: % Volume Growth 2018-2023
• Table 16 Sales of Womenswear by Category: % Value Growth 2018-2023
• Table 17 NBO Company Shares of Womenswear: % Value 2019-2023
• Table 18 LBN Brand Shares of Womenswear: % Value 2020-2023
• Table 19 NBO Company Shares of Women's Nightwear: % Value 2019-2023
• Table 20 LBN Brand Shares of Women's Nightwear: % Value 2020-2023
• Table 21 NBO Company Shares of Women's Outerwear: % Value 2019-2023
• Table 22 LBN Brand Shares of Women's Outerwear: % Value 2020-2023
• Table 23 NBO Company Shares of Women's Swimwear: % Value 2019-2023
• Table 24 LBN Brand Shares of Women's Swimwear: % Value 2020-2023
• Table 25 NBO Company Shares of Women's Underwear: % Value 2019-2023
• Table 26 LBN Brand Shares of Women's Underwear: % Value 2020-2023
• Table 27 Forecast Sales of Womenswear by Category: Volume 2023-2028
• Table 28 Forecast Sales of Womenswear by Category: Value 2023-2028
• Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2023-2028
• Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2023-2028

MENSWEAR IN INDIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Robust growth observed as men prioritise fashion and style
• Aditya Birla Fashion & Retail maintains its lead within menswear
• D2C entrants are intensifying the competition with unique offerings and a brand story

PROSPECTS AND OPPORTUNITIES

• Premiumisation expected to drive growth in menswear in the forecast period
• Sustainability will be a focus for menswear brands in the future
• The casualisation trend will continue to shape menswear

CATEGORY DATA

• Table 31 Sales of Menswear by Category: Volume 2018-2023
• Table 32 Sales of Menswear by Category: Value 2018-2023
• Table 33 Sales of Menswear by Category: % Volume Growth 2018-2023
• Table 34 Sales of Menswear by Category: % Value Growth 2018-2023
• Table 35 NBO Company Shares of Menswear: % Value 2019-2023
• Table 36 LBN Brand Shares of Menswear: % Value 2020-2023
• Table 37 NBO Company Shares of Men's Outerwear: % Value 2019-2023
• Table 38 LBN Brand Shares of Men's Outerwear: % Value 2020-2023
• Table 39 NBO Company Shares of Men's Swimwear: % Value 2019-2023
• Table 40 LBN Brand Shares of Men's Swimwear: % Value 2020-2023
• Table 41 NBO Company Shares of Men's Underwear: % Value 2019-2023
• Table 42 LBN Brand Shares of Men's Underwear: % Value 2020-2023
• Table 43 Forecast Sales of Menswear by Category: Volume 2023-2028
• Table 44 Forecast Sales of Menswear by Category: Value 2023-2028
• Table 45 Forecast Sales of Menswear by Category: % Volume Growth 2023-2028
• Table 46 Forecast Sales of Menswear by Category: % Value Growth 2023-2028

CHILDRENSWEAR IN INDIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Millennial parents prioritise investing in fashion for their children
• Social media trends influence purchasing decisions in childrenswear
• Local D2C brands redefine childrenswear with quality and trust

PROSPECTS AND OPPORTUNITIES

• India's promising economic landscape will aid brands in exploring a luxury positioning
• Sportswear for children holds great prospects for the forecast period
• Growth expected to be driven by baby and toddler wear in the forecast period

CATEGORY DATA

• Table 47 Sales of Childrenswear by Category: Volume 2018-2023
• Table 48 Sales of Childrenswear by Category: Value 2018-2023
• Table 49 Sales of Childrenswear by Category: % Volume Growth 2018-2023
• Table 50 Sales of Childrenswear by Category: % Value Growth 2018-2023
• Table 51 NBO Company Shares of Childrenswear: % Value 2019-2023
• Table 52 LBN Brand Shares of Childrenswear: % Value 2020-2023
• Table 53 Forecast Sales of Childrenswear by Category: Volume 2023-2028
• Table 54 Forecast Sales of Childrenswear by Category: Value 2023-2028
• Table 55 Forecast Sales of Childrenswear by Category: % Volume Growth 2023-2028
• Table 56 Forecast Sales of Childrenswear by Category: % Value Growth 2023-2028

SPORTSWEAR IN INDIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Sales of sportswear surge as Indian consumers prioritise an active lifestyle
• adidas signs a sponsorship deal with BCCI for Indian cricket team jerseys
• Brands embrace casualisation amidst the rising popularity of athleisure clothing

PROSPECTS AND OPPORTUNITIES

• Sports footwear will continue to outperform sports apparel in the forecast period
• Sportswear brands to refine their strategies to engage the younger consumer demographic
• D2C brands are striving to build a niche in sportswear

CATEGORY DATA

• Table 57 Sales of Sportswear by Category: Value 2018-2023
• Table 58 Sales of Sportswear by Category: % Value Growth 2018-2023
• Table 59 NBO Company Shares of Sportswear: % Value 2019-2023
• Table 60 LBN Brand Shares of Sportswear: % Value 2020-2023
• Table 61 Distribution of Sportswear by Format: % Value 2018-2023
• Table 62 Forecast Sales of Sportswear by Category: Value 2023-2028
• Table 63 Forecast Sales of Sportswear by Category: % Value Growth 2023-2028

JEANS IN INDIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Jeans in India records robust double-digit growth, driven by premium jeans
• Established brands maintain their leading positions in jeans
• D2C brands are collaborating with influencers to target a younger cohort

PROSPECTS AND OPPORTUNITIES

• Rise in athleisurewear might pose a threat to jeans in the forecast period
• Jeans to face polarisation in India in the forecast period
• Expansion beyond tier 1 cities will continue

CATEGORY DATA

• Table 64 Sales of Jeans by Category: Volume 2018-2023
• Table 65 Sales of Jeans by Category: Value 2018-2023
• Table 66 Sales of Jeans by Category: % Volume Growth 2018-2023
• Table 67 Sales of Jeans by Category: % Value Growth 2018-2023
• Table 68 Sales of Men's Jeans by Category: Volume 2018-2023
• Table 69 Sales of Men's Jeans by Category: Value 2018-2023
• Table 70 Sales of Men's Jeans by Category: % Volume Growth 2018-2023
• Table 71 Sales of Men's Jeans by Category: % Value Growth 2018-2023
• Table 72 Sales of Women's Jeans by Category: Volume 2018-2023
• Table 73 Sales of Women's Jeans by Category: Value 2018-2023
• Table 74 Sales of Women's Jeans by Category: % Volume Growth 2018-2023
• Table 75 Sales of Women's Jeans by Category: % Value Growth 2018-2023
• Table 76 NBO Company Shares of Jeans: % Value 2019-2023
• Table 77 LBN Brand Shares of Jeans: % Value 2020-2023
• Table 78 Forecast Sales of Jeans by Category: Volume 2023-2028
• Table 79 Forecast Sales of Jeans by Category: Value 2023-2028
• Table 80 Forecast Sales of Jeans by Category: % Volume Growth 2023-2028
• Table 81 Forecast Sales of Jeans by Category: % Value Growth 2023-2028
• Table 82 Forecast Sales of Men's Jeans by Category: Volume 2023-2028
• Table 83 Forecast Sales of Men's Jeans by Category: Value 2023-2028
• Table 84 Forecast Sales of Men's Jeans by Category: % Volume Growth 2023-2028
• Table 85 Forecast Sales of Men's Jeans by Category: % Value Growth 2023-2028
• Table 86 Forecast Sales of Women's Jeans by Category: Volume 2023-2028
• Table 87 Forecast Sales of Women's Jeans by Category: Value 2023-2028
• Table 88 Forecast Sales of Women's Jeans by Category: % Volume Growth 2023-2028
• Table 89 Forecast Sales of Women's Jeans by Category: % Value Growth 2023-2028

HOSIERY IN INDIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

• An increase in activities outside the home supports growth for sheer hosiery
• D2C brands are creating a niche with character-inspired offerings

PROSPECTS AND OPPORTUNITIES

• Growing hygiene awareness and perception of hosiery as a fashion statement will drive growth
• New product offerings to elevate consumers' interest in hosiery

CATEGORY DATA

• Table 90 Sales of Hosiery by Category: Volume 2018-2023
• Table 91 Sales of Hosiery by Category: Value 2018-2023
• Table 92 Sales of Hosiery by Category: % Volume Growth 2018-2023
• Table 93 Sales of Hosiery by Category: % Value Growth 2018-2023
• Table 94 NBO Company Shares of Hosiery: % Value 2019-2023
• Table 95 LBN Brand Shares of Hosiery: % Value 2020-2023
• Table 96 Forecast Sales of Hosiery by Category: Volume 2023-2028
• Table 97 Forecast Sales of Hosiery by Category: Value 2023-2028
• Table 98 Forecast Sales of Hosiery by Category: % Volume Growth 2023-2028
• Table 99 Forecast Sales of Hosiery by Category: % Value Growth 2023-2028

APPAREL ACCESSORIES IN INDIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Other apparel accessories sees decline in 2023, with the fading impact of COVID-19
• Apparel accessories remains a highly unorganised category

PROSPECTS AND OPPORTUNITIES

• Hats/caps has a bright forecast owing to the resurgence of travel
• The casualisation trend might hamper the growth of ties

CATEGORY DATA

• Table 100 Sales of Apparel Accessories by Category: Volume 2018-2023
• Table 101 Sales of Apparel Accessories by Category: Value 2018-2023
• Table 102 Sales of Apparel Accessories by Category: % Volume Growth 2018-2023
• Table 103 Sales of Apparel Accessories by Category: % Value Growth 2018-2023
• Table 104 NBO Company Shares of Apparel Accessories: % Value 2019-2023
• Table 105 LBN Brand Shares of Apparel Accessories: % Value 2020-2023
• Table 106 Forecast Sales of Apparel Accessories by Category: Volume 2023-2028
• Table 107 Forecast Sales of Apparel Accessories by Category: Value 2023-2028
• Table 108 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2023-2028
• Table 109 Forecast Sales of Apparel Accessories by Category: % Value Growth 2023-2028

FOOTWEAR IN INDIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Footwear sees high double-digit growth thanks to an increase in consumer spending
• Workplace casualisation increases demand for informal footwear
• India is a lucrative market for global luxury brands

PROSPECTS AND OPPORTUNITIES

• Use of technology to transform footwear in India
• Incorporation of BIS certification for footwear will propel the shift towards organised retail
• E-commerce penetration to be boosted in the forecast period

CATEGORY DATA

• Table 110 Sales of Footwear by Category: Volume 2018-2023
• Table 111 Sales of Footwear by Category: Value 2018-2023
• Table 112 Sales of Footwear by Category: % Volume Growth 2018-2023
• Table 113 Sales of Footwear by Category: % Value Growth 2018-2023
• Table 114 NBO Company Shares of Footwear: % Value 2019-2023
• Table 115 LBN Brand Shares of Footwear: % Value 2020-2023
• Table 116 Distribution of Footwear by Format: % Value 2018-2023
• Table 117 Forecast Sales of Footwear by Category: Volume 2023-2028
• Table 118 Forecast Sales of Footwear by Category: Value 2023-2028
• Table 119 Forecast Sales of Footwear by Category: % Volume Growth 2023-2028
• Table 120 Forecast Sales of Footwear by Category: % Value Growth 2023-2028