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市場調査レポート

タイのソフトドリンク市場の分析

Soft Drinks in Thailand

発行 Euromonitor International 商品コード 279357
出版日 ページ情報 英文 78 Pages
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タイのソフトドリンク市場の分析 Soft Drinks in Thailand
出版日: 2019年03月06日 ページ情報: 英文 78 Pages
概要

当レポートでは、タイにおけるソフトドリンク市場について分析し、全体的な構造・動向や、主要企業のプロファイル(戦略の方向性、主要データ、生産状況、競争力など)、各製品市場の動向・競争力・将来展望などを調査・推計しています。

タイのソフトドリンク市場:産業概要

  • エグゼクティブサマリー
  • 主要動向と発展
  • 市場データ
  • 付録
  • 情報源

企業プロファイル

  • Dairy Plus Co Ltd
  • Doi Kham Food Product Co Ltd
  • Oishi Group PCL
  • Thai Beverage Pcl
  • Tipco Foods (Thailand) PCL

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • ボトルウォーター
  • 炭酸飲料
  • 濃縮飲料
  • ジュース
  • RTDコーヒー
  • RTDティー
  • エネルギー飲料
  • スポーツ飲料
  • アジア特有の飲料
目次
Product Code: SDTH

Rising health-consciousness among local consumers remained the most influential trend in Thailand's soft drinks market in 2018. Several categories saw off-trade demand slow or decline as increased awareness of the risk factors associated with conditions like obesity and diabetes led more people to avoid products considered to be high in sugar and other unhealthy ingredients. Carbonates, RTD tea and juice were among the categories worst affected, while bottled water was the chief beneficiary of t...

Euromonitor International's Soft Drinks in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

March 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Rising Health-consciousness Constrains Demand for Soft Drinks in 2018

New Sugar Tax Fuels Price Hikes in Several Categories

Producers Adjust Their Strategies As Competition Intensifies

Health Concerns Have A Major Influence on New Product Development

Despite Challenges, Outlook for Soft Drinks Remains Positive Overall

Market Data

  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
  • Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2013-2018
  • Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2013-2018
  • Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
  • Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
  • Table 17 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
  • Table 18 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
  • Table 19 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
  • Table 20 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
  • Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
  • Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
  • Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
  • Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
  • Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
  • Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
  • Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
  • Table 28 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
  • Table 29 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
  • Table 30 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2018-2023
  • Table 31 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2018-2023

Appendix

Fountain Sales in Thailand

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Rising Health-consciousness Is A Boon for Bottled Water

Still Bottled Water Remains by Far the Most Popular Choice in Thailand

Outlook for Functional Bottled Water Remains Poor

Competitive Landscape

Local Players Continue To Lead Bottled Water

Singha Targets Young Adults With New Loyalty Programme

Serm Suk Aims To Strengthen Crystal's Presence at Home and Abroad

Category Data

  • Table 32 Off-trade Sales of Bottled Water by Category: Volume 2013-2018
  • Table 33 Off-trade Sales of Bottled Water by Category: Value 2013-2018
  • Table 34 Off-trade Sales of Bottled Water by Category: % Volume Growth 2013-2018
  • Table 35 Off-trade Sales of Bottled Water by Category: % Value Growth 2013-2018
  • Table 36 NBO Company Shares of Off-trade Bottled Water: % Volume 2014-2018
  • Table 37 LBN Brand Shares of Off-trade Bottled Water: % Volume 2015-2018
  • Table 38 NBO Company Shares of Off-trade Bottled Water: % Value 2014-2018
  • Table 39 LBN Brand Shares of Off-trade Bottled Water: % Value 2015-2018
  • Table 40 Forecast Off-trade Sales of Bottled Water by Category: Volume 2018-2023
  • Table 41 Forecast Off-trade Sales of Bottled Water by Category: Value 2018-2023
  • Table 42 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
  • Table 43 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023

Headlines

Prospects

Health Concerns and Sugar Tax Depress Off-trade Demand for Carbonates

New Fruit Flavours Launched To Attract Younger Consumers

On-trade Channel Offers Opportunities As Off-trade Consumption Falls

Competitive Landscape

Coca-Cola and Pepsi-cola Remain the Clear Leaders in 2018

Sarsi Re-enters Carbonates After Long Absence

Coca-Cola and Pepsi Introduce Limited Edition Packaging Designs

Category Data

  • Table 44 Off-trade vs On-trade Sales of Carbonates: Volume 2013-2018
  • Table 45 Off-trade vs On-trade Sales of Carbonates: Value 2013-2018
  • Table 46 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2013-2018
  • Table 47 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2013-2018
  • Table 48 Off-trade Sales of Carbonates by Category: Volume 2013-2018
  • Table 49 Off-trade Sales of Carbonates by Category: Value 2013-2018
  • Table 50 Off-trade Sales of Carbonates by Category: % Volume Growth 2013-2018
  • Table 51 Off-trade Sales of Carbonates by Category: % Value Growth 2013-2018
  • Table 52 Total Sales of Carbonates by Fountain On-trade: Volume 2013-2018
  • Table 53 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2013-2018
  • Table 54 NBO Company Shares of Off-trade Carbonates: % Volume 2014-2018
  • Table 55 LBN Brand Shares of Off-trade Carbonates: % Volume 2015-2018
  • Table 56 NBO Company Shares of Off-trade Carbonates: % Value 2014-2018
  • Table 57 LBN Brand Shares of Off-trade Carbonates: % Value 2015-2018
  • Table 58 Forecast Off-trade Sales of Carbonates by Category: Volume 2018-2023
  • Table 59 Forecast Off-trade Sales of Carbonates by Category: Value 2018-2023
  • Table 60 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
  • Table 61 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
  • Table 62 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
  • Table 63 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023

Headlines

Prospects

Rising Health Awareness Weakens Demand for Concentrates

Powder Concentrates Continues To Outperform Liquid Category

On-trade Channel Offers Growth Potential for Concentrates

Competitive Landscape

Nestle Strengthens Its Lead in Off-trade Value Terms

Hale's Continues To Lead Liquid Concentrates in Volume Terms

Category Data

Concentrates Conversions

    • Summary 2 Concentrates Conversion Factors for ReadytoDrink (RTD) Format
  • Table 64 Off-trade Sales of Concentrates (RTD) by Category: Volume 2013-2018
  • Table 65 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2013-2018
  • Table 66 Off-trade Sales of Concentrates by Category: Value 2013-2018
  • Table 67 Off-trade Sales of Concentrates by Category: % Value Growth 2013-2018
  • Table 68 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2014-2018
  • Table 69 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2015-2018
  • Table 70 NBO Company Shares of Off-trade Concentrates: % Value 2014-2018
  • Table 71 LBN Brand Shares of Off-trade Concentrates: % Value 2015-2018
  • Table 72 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2018
  • Table 73 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2018
  • Table 74 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2018
  • Table 75 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2018
  • Table 76 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
  • Table 77 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
  • Table 78 Forecast Off-trade Sales of Concentrates by Category: Value 2018-2023
  • Table 79 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023

Headlines

Prospects

Juice Consumption Falls Due To Concerns Over Sugar Content of Products

Coconut Water Gains Popularity Thanks To Its Healthy Image

New Launches Likely To Focus on Health and Convenience

Competitive Landscape

Coca-Cola Maintains Its Lead But Loses Ground To Local Players

Malee Sampran Plc Eyes Regional Expansion With Lqsf Acquisition

Dominance of Local Players in Juice Set To Increase

Category Data

  • Table 80 Off-trade Sales of Juice by Category: Volume 2013-2018
  • Table 81 Off-trade Sales of Juice by Category: Value 2013-2018
  • Table 82 Off-trade Sales of Juice by Category: % Volume Growth 2013-2018
  • Table 83 Off-trade Sales of Juice by Category: % Value Growth 2013-2018
  • Table 84 Leading Flavours for Off-trade 100% Juice: % Volume 2013-2018
  • Table 85 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2013-2018
  • Table 86 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2013-2018
  • Table 87 NBO Company Shares of Off-trade Juice: % Volume 2014-2018
  • Table 88 LBN Brand Shares of Off-trade Juice: % Volume 2015-2018
  • Table 89 NBO Company Shares of Off-trade Juice: % Value 2014-2018
  • Table 90 LBN Brand Shares of Off-trade Juice: % Value 2015-2018
  • Table 91 Forecast Off-trade Sales of Juice by Category: Volume 2018-2023
  • Table 92 Forecast Off-trade Sales of Juice by Category: Value 2018-2023
  • Table 93 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
  • Table 94 Forecast Off-trade Sales of Juice by Category: % Value Growth 2018-2023

Headlines

Prospects

Tax-driven Price Hikes Weaken Demand in Rtd Coffee

Rtd Coffee Faces Growing Competition From Fresh Coffee

Competitive Landscape

Ajinomoto Remains the Clear Leader With Its Birdy Brand

Innovation and Marketing Activities Support Modest Gain for Nestle

Competition in Rtd Coffee Set To Intensify

Category Data

  • Table 95 Off-trade Sales of RTD Coffee: Volume 2013-2018
  • Table 96 Off-trade Sales of RTD Coffee: Value 2013-2018
  • Table 97 Off-trade Sales of RTD Coffee: % Volume Growth 2013-2018
  • Table 98 Off-trade Sales of RTD Coffee: % Value Growth 2013-2018
  • Table 99 NBO Company Shares of Off-trade RTD Coffee: % Volume 2014-2018
  • Table 100 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2015-2018
  • Table 101 NBO Company Shares of Off-trade RTD Coffee: % Value 2014-2018
  • Table 102 LBN Brand Shares of Off-trade RTD Coffee: % Value 2015-2018
  • Table 103 Forecast Off-trade Sales of RTD Coffee: Volume 2018-2023
  • Table 104 Forecast Off-trade Sales of RTD Coffee: Value 2018-2023
  • Table 105 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
  • Table 106 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2018-2023

Headlines

Prospects

Sugar Tax Hits Rtd Tea Harder Than Most Categories

Price Hikes Create Opportunities for Premiumisation

Companies Expected To Focus on Developing Healthier Rtd Tea Products

Competitive Landscape

Local Firms Oishi and Ichitan Remain the Clear Leaders in Rtd Tea

Coca-cola's New Fuze Tea With Chia Seeds Targets Female Consumers

Ichitan Launches Happy Tea in Attempt To Stem Declining Sales

Category Data

  • Table 107 Off-trade Sales of RTD Tea by Category: Volume 2013-2018
  • Table 108 Off-trade Sales of RTD Tea by Category: Value 2013-2018
  • Table 109 Off-trade Sales of RTD Tea by Category: % Volume Growth 2013-2018
  • Table 110 Off-trade Sales of RTD Tea by Category: % Value Growth 2013-2018
  • Table 111 Leading Flavours for Off-trade RTD Tea: % Volume 2013-2018
  • Table 112 NBO Company Shares of Off-trade RTD Tea: % Volume 2014-2018
  • Table 113 LBN Brand Shares of Off-trade RTD Tea: % Volume 2015-2018
  • Table 114 NBO Company Shares of Off-trade RTD Tea: % Value 2014-2018
  • Table 115 LBN Brand Shares of Off-trade RTD Tea: % Value 2015-2018
  • Table 116 Forecast Off-trade Sales of RTD Tea by Category: Volume 2018-2023
  • Table 117 Forecast Off-trade Sales of RTD Tea by Category: Value 2018-2023
  • Table 118 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
  • Table 119 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023

Headlines

Prospects

Energy Drinks Weathers Healthy Living Trend Better Than Most Categories

Millennials Become A New Target Group for Energy Drinks

Health Set To Be A Focal Point for Innovation

Competitive Landscape

Osotspa Remains the Clear Leader in 2018

Carabao Targets Millennials With Launch of Carabao Can Green Apple

Amway Brand Xs Zero Enters Energy Drinks

Category Data

  • Table 120 Off-trade Sales of Energy Drinks: Volume 2013-2018
  • Table 121 Off-trade Sales of Energy Drinks: Value 2013-2018
  • Table 122 Off-trade Sales of Energy Drinks: % Volume Growth 2013-2018
  • Table 123 Off-trade Sales of Energy Drinks: % Value Growth 2013-2018
  • Table 124 NBO Company Shares of Off-trade Energy Drinks: % Volume 2014-2018
  • Table 125 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2015-2018
  • Table 126 NBO Company Shares of Off-trade Energy Drinks: % Value 2014-2018
  • Table 127 LBN Brand Shares of Off-trade Energy Drinks: % Value 2015-2018
  • Table 128 Forecast Off-trade Sales of Energy Drinks: Volume 2018-2023
  • Table 129 Forecast Off-trade Sales of Energy Drinks: Value 2018-2023
  • Table 130 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
  • Table 131 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2018-2023

Headlines

Prospects

Healthy Living Trend Curbs Demand for Sports Drinks

New Launches Target Health-conscious Consumers

Polarisation in Consumer Perceptions of Sports Drinks Poses Challenges

Competitive Landscape

Sponsor Remains the Dominant Brand in Sports Drinks

Pocari Sweat Benefits From Packaging Revamp and Online Campaign

Sanvo Exits Sports Drinks As Competition Intensifies

Category Data

  • Table 132 Off-trade Sales of Sports Drinks: Volume 2013-2018
  • Table 133 Off-trade Sales of Sports Drinks: Value 2013-2018
  • Table 134 Off-trade Sales of Sports Drinks: % Volume Growth 2013-2018
  • Table 135 Off-trade Sales of Sports Drinks: % Value Growth 2013-2018
  • Table 136 NBO Company Shares of Off-trade Sports Drinks: % Volume 2014-2018
  • Table 137 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2015-2018
  • Table 138 NBO Company Shares of Off-trade Sports Drinks: % Value 2014-2018
  • Table 139 LBN Brand Shares of Off-trade Sports Drinks: % Value 2015-2018
  • Table 140 Forecast Off-trade Sales of Sports Drinks: Volume 2018-2023
  • Table 141 Forecast Off-trade Sales of Sports Drinks: Value 2018-2023
  • Table 142 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
  • Table 143 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2018-2023

Prospects

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