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市場調査レポート

タイのソフトドリンク市場の分析

Soft Drinks in Thailand

発行 Euromonitor International 商品コード 279357
出版日 ページ情報 英文 82 Pages
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タイのソフトドリンク市場の分析 Soft Drinks in Thailand
出版日: 2017年02月24日 ページ情報: 英文 82 Pages
概要

当レポートでは、タイにおけるソフトドリンク市場について分析し、全体的な構造・動向や、主要企業のプロファイル(戦略の方向性、主要データ、生産状況、競争力など)、各製品市場の動向・競争力・将来展望などを調査・推計しています。

タイのソフトドリンク市場:産業概要

  • エグゼクティブサマリー
  • 主要動向と発展
  • 市場データ
  • 付録
  • 情報源

企業プロファイル

  • Dairy Plus Co Ltd
  • Doi Kham Food Product Co Ltd
  • Oishi Group PCL
  • Thai Beverage Pcl
  • Tipco Foods (Thailand) PCL

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • ボトルウォーター
  • 炭酸飲料
  • 濃縮飲料
  • ジュース
  • RTDコーヒー
  • RTDティー
  • エネルギー飲料
  • スポーツ飲料
  • アジア特有の飲料

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次
Product Code: SDTH

The Thai government continued to promote initiatives to encourage healthier eating and drinking habits. For example, the government is planning to impose excise tax on drinks with high sugar content. The government also launched the Healthier Choice logo programme and regularly publishes academic studies to communicate to consumers the dangers of excessive sugar consumption.

Euromonitor International's Soft Drinks in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

February 2017

LIST OF CONTENTS AND TABLES

Executive Summary

Government Pushes for Healthier Soft Drink Options

Premiumisation Trend Emerges As Players Seek To Widen Their Consumer Bases

Soft Drinks Remains Fragmented, With Many Domestic Players

Existing Players Rely on Product Line Extensions To Boost Sales

Soft Drinks To Record A Slowdown in Growth Over the Forecast Period

Key Trends and Developments

Government Pushes for Reduced-sugar Variants

Existing Players Rely on Product Line Extensions To Boost Sales

Premiumisation Trend Emerges As Players Seek To Widen Their Consumer Bases

Market Data

  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2011-2016
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2011-2016
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2016
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2016
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2016
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2016
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2011-2016
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2011-2016
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2011-2016
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
  • Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2011-2016
  • Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2011-2016
  • Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2016
  • Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2016
  • Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2012-2016
  • Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2013-2016
  • Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2016
  • Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021
  • Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021
  • Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021
  • Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021
  • Table 24 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021
  • Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021
  • Table 26 Forecast Off-trade Sales of Soft Drinks by Category: Value 2016-2021
  • Table 27 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021
  • Table 28 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2016-2021
  • Table 29 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2016-2021

Appendix

Fountain Sales in Thailand

Sources

    • Summary 1 Research Sources

Boon Rawd Brewery Co Ltd in Soft Drinks (thailand)

  • Strategic Direction
  • Key Facts
    • Summary 2 Boon Rawd Brewery Co Ltd: Key Facts
  • Competitive Positioning
    • Summary 3 Boon Rawd Brewery Co Ltd: Competitive Position 2016

Ichitan Group Pcl in Soft Drinks (thailand)

  • Strategic Direction
  • Key Facts
    • Summary 4 Ichitan Group PCL: Key Facts
    • Summary 5 Ichitan Group PCL: Operational Indicators
  • Competitive Positioning
    • Summary 6 Ichitan Group PCL: Competitive Position 2016

Oishi Group Pcl in Soft Drinks (thailand)

  • Strategic Direction
  • Key Facts
    • Summary 7 Oishi Group PCL: Key Facts
    • Summary 8 Oishi Group PCL: Operational Indicators
  • Competitive Positioning
    • Summary 9 Oishi Group PCL: Competitive Position 2016

Osotspa Co Ltd in Soft Drinks (thailand)

  • Strategic Direction
  • Key Facts
    • Summary 10 Osotspa Co Ltd: Key Facts
  • Competitive Positioning
    • Summary 11 Osotspa Co Ltd: Competitive Position 2016

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 30 Off-trade Sales of Bottled Water by Category: Volume 2011-2016
  • Table 31 Off-trade Sales of Bottled Water by Category: Value 2011-2016
  • Table 32 Off-trade Sales of Bottled Water by Category: % Volume Growth 2011-2016
  • Table 33 Off-trade Sales of Bottled Water by Category: % Value Growth 2011-2016
  • Table 34 NBO Company Shares of Off-trade Bottled Water: % Volume 2012-2016
  • Table 35 LBN Brand Shares of Off-trade Bottled Water: % Volume 2013-2016
  • Table 36 NBO Company Shares of Off-trade Bottled Water: % Value 2012-2016
  • Table 37 LBN Brand Shares of Off-trade Bottled Water: % Value 2013-2016
  • Table 38 Forecast Off-trade Sales of Bottled Water by Category: Volume 2016-2021
  • Table 39 Forecast Off-trade Sales of Bottled Water by Category: Value 2016-2021
  • Table 40 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2016-2021
  • Table 41 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 42 Off-trade vs On-trade Sales of Carbonates: Volume 2011-2016
  • Table 43 Off-trade vs On-trade Sales of Carbonates: Value 2011-2016
  • Table 44 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2011-2016
  • Table 45 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2011-2016
  • Table 46 Off-trade Sales of Carbonates by Category: Volume 2011-2016
  • Table 47 Off-trade Sales of Carbonates by Category: Value 2011-2016
  • Table 48 Off-trade Sales of Carbonates by Category: % Volume Growth 2011-2016
  • Table 49 Off-trade Sales of Carbonates by Category: % Value Growth 2011-2016
  • Table 50 Total Sales of Carbonates by Fountain On-trade: Volume 2011-2016
  • Table 51 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2011-2016
  • Table 52 NBO Company Shares of Off-trade Carbonates: % Volume 2012-2016
  • Table 53 LBN Brand Shares of Off-trade Carbonates: % Volume 2013-2016
  • Table 54 NBO Company Shares of Off-trade Carbonates: % Value 2012-2016
  • Table 55 LBN Brand Shares of Off-trade Carbonates: % Value 2013-2016
  • Table 56 Forecast Off-trade Sales of Carbonates by Category: Volume 2016-2021
  • Table 57 Forecast Off-trade Sales of Carbonates by Category: Value 2016-2021
  • Table 58 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2016-2021
  • Table 59 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2016-2021
  • Table 60 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2016-2021
  • Table 61 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2016-2021

Headlines

Trends

Category Data

Concentrates Conversions

  • Table 62 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
  • Table 63 Off-trade Sales of Concentrates (RTD) by Category: Volume 2011-2016
  • Table 64 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2011-2016
  • Table 65 Off-trade Sales of Concentrates by Category: Value 2011-2016
  • Table 66 Off-trade Sales of Concentrates by Category: % Value Growth 2011-2016
  • Table 67 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2012-2016
  • Table 68 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2013-2016
  • Table 69 NBO Company Shares of Off-trade Concentrates: % Value 2012-2016
  • Table 70 LBN Brand Shares of Off-trade Concentrates: % Value 2013-2016
  • Table 71 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2012-2016
  • Table 72 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2013-2016
  • Table 73 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2012-2016
  • Table 74 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2013-2016
  • Table 75 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2016-2021
  • Table 76 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2016-2021
  • Table 77 Forecast Off-trade Sales of Concentrates by Category: Value 2016-2021
  • Table 78 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 79 Off-trade Sales of Juice by Category: Volume 2011-2016
  • Table 80 Off-trade Sales of Juice by Category: Value 2011-2016
  • Table 81 Off-trade Sales of Juice by Category: % Volume Growth 2011-2016
  • Table 82 Off-trade Sales of Juice by Category: % Value Growth 2011-2016
  • Table 83 Leading Flavours for Off-trade 100% Juice: % Volume 2011-2016
  • Table 84 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2011-2016
  • Table 85 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2011-2016
  • Table 86 NBO Company Shares of Off-trade Juice: % Volume 2012-2016
  • Table 87 LBN Brand Shares of Off-trade Juice: % Volume 2013-2016
  • Table 88 NBO Company Shares of Off-trade Juice: % Value 2012-2016
  • Table 89 LBN Brand Shares of Off-trade Juice: % Value 2013-2016
  • Table 90 Forecast Off-trade Sales of Juice by Category: Volume 2016-2021
  • Table 91 Forecast Off-trade Sales of Juice by Category: Value 2016-2021
  • Table 92 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2016-2021
  • Table 93 Forecast Off-trade Sales of Juice by Category: % Value Growth 2016-2021

Headlines

Trends

Category Data

  • Table 94 Off-trade Sales of RTD Coffee: Volume 2011-2016
  • Table 95 Off-trade Sales of RTD Coffee: Value 2011-2016
  • Table 96 Off-trade Sales of RTD Coffee: % Volume Growth 2011-2016
  • Table 97 Off-trade Sales of RTD Coffee: % Value Growth 2011-2016
  • Table 98 NBO Company Shares of Off-trade RTD Coffee: % Volume 2012-2016
  • Table 99 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2013-2016
  • Table 100 NBO Company Shares of Off-trade RTD Coffee: % Value 2012-2016
  • Table 101 LBN Brand Shares of Off-trade RTD Coffee: % Value 2013-2016
  • Table 102 Forecast Off-trade Sales of RTD Coffee: Volume 2016-2021
  • Table 103 Forecast Off-trade Sales of RTD Coffee: Value 2016-2021
  • Table 104 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2016-2021
  • Table 105 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 106 Off-trade Sales of RTD Tea by Category: Volume 2011-2016
  • Table 107 Off-trade Sales of RTD Tea by Category: Value 2011-2016
  • Table 108 Off-trade Sales of RTD Tea by Category: % Volume Growth 2011-2016
  • Table 109 Off-trade Sales of RTD Tea by Category: % Value Growth 2011-2016
  • Table 110 Leading Flavours for Off-trade RTD Tea: % Volume 2011-2016
  • Table 111 NBO Company Shares of Off-trade RTD Tea: % Volume 2012-2016
  • Table 112 LBN Brand Shares of Off-trade RTD Tea: % Volume 2013-2016
  • Table 113 NBO Company Shares of Off-trade RTD Tea: % Value 2012-2016
  • Table 114 LBN Brand Shares of Off-trade RTD Tea: % Value 2013-2016
  • Table 115 Forecast Off-trade Sales of RTD Tea by Category: Volume 2016-2021
  • Table 116 Forecast Off-trade Sales of RTD Tea by Category: Value 2016-2021
  • Table 117 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2016-2021
  • Table 118 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2016-2021

Headlines

Trends

Category Data

  • Table 119 Off-trade Sales of Energy Drinks: Volume 2011-2016
  • Table 120 Off-trade Sales of Energy Drinks: Value 2011-2016
  • Table 121 Off-trade Sales of Energy Drinks: % Volume Growth 2011-2016
  • Table 122 Off-trade Sales of Energy Drinks: % Value Growth 2011-2016
  • Table 123 NBO Company Shares of Off-trade Energy Drinks: % Volume 2012-2016
  • Table 124 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2013-2016
  • Table 125 NBO Company Shares of Off-trade Energy Drinks: % Value 2012-2016
  • Table 126 LBN Brand Shares of Off-trade Energy Drinks: % Value 2013-2016
  • Table 127 Forecast Off-trade Sales of Energy Drinks: Volume 2016-2021
  • Table 128 Forecast Off-trade Sales of Energy Drinks: Value 2016-2021
  • Table 129 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2016-2021
  • Table 130 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2016-2021

Headlines

Trends

Category Data

  • Table 131 Off-trade Sales of Sports Drinks: Volume 2011-2016
  • Table 132 Off-trade Sales of Sports Drinks: Value 2011-2016
  • Table 133 Off-trade Sales of Sports Drinks: % Volume Growth 2011-2016
  • Table 134 Off-trade Sales of Sports Drinks: % Value Growth 2011-2016
  • Table 135 NBO Company Shares of Off-trade Sports Drinks: % Volume 2012-2016
  • Table 136 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2013-2016
  • Table 137 NBO Company Shares of Off-trade Sports Drinks: % Value 2012-2016
  • Table 138 LBN Brand Shares of Off-trade Sports Drinks: % Value 2013-2016
  • Table 139 Forecast Off-trade Sales of Sports Drinks: Volume 2016-2021
  • Table 140 Forecast Off-trade Sales of Sports Drinks: Value 2016-2021
  • Table 141 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2016-2021
  • Table 142 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

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