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市場調査レポート

タイのソフトドリンク市場の分析

Soft Drinks in Thailand

発行 Euromonitor International 商品コード 279357
出版日 ページ情報 英文 85 Pages
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タイのソフトドリンク市場の分析 Soft Drinks in Thailand
出版日: 2016年02月23日 ページ情報: 英文 85 Pages
概要

当レポートでは、タイにおけるソフトドリンク市場について分析し、全体的な構造・動向や、主要企業のプロファイル(戦略の方向性、主要データ、生産状況、競争力など)、各製品市場の動向・競争力・将来展望などを調査・推計しています。

タイのソフトドリンク市場:産業概要

  • エグゼクティブサマリー
  • 主要動向と発展
  • 市場データ
  • 付録
  • 情報源

企業プロファイル

  • Dairy Plus Co Ltd
  • Doi Kham Food Product Co Ltd
  • Oishi Group PCL
  • Thai Beverage Pcl
  • Tipco Foods (Thailand) PCL

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • ボトルウォーター
  • 炭酸飲料
  • 濃縮飲料
  • ジュース
  • RTDコーヒー
  • RTDティー
  • エネルギー飲料
  • スポーツ飲料
  • アジア特有の飲料

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次
Product Code: SDTH

Soft drinks registered slower total current value and volume growth in 2015, due to the uncertain economic environment and weaker consumer confidence. Thai consumers remained cautious when purchasing soft drinks and they looked for the best deals and promotions. In a lacklustre environment, players carried out numerous marketing and promotional activities in both offline and online channels. Several innovative products with healthier concepts.

Euromonitor International's Soft Drinks in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

  • Economic Recession Slows Growth in Soft Drinks
  • Social Media Is A Major Marketing Channel
  • Multinationals Lead Soft Drinks
  • Health and Wellness Drives Development in Soft Drinks
  • Convenience Stores Shows Dynamism
  • Soft Drinks To Continue Growing Over the Forecast Period

Key Trends and Developments

  • Thais Look for Healthier Options
  • Big Companies Use Large Budgets To Maintain Their Positions
  • the Internet Plays A Key Role in Soft Drinks

Market Data

  • Table 1. Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2010-2015
  • Table 2. Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2010-2015
  • Table 3. Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2010-2015
  • Table 4. Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2010-2015
  • Table 5. Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2015
  • Table 6. Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2015
  • Table 7. Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2015
  • Table 8. Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2015
  • Table 9. Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2010-2015
  • Table 10. Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2010-2015
  • Table 11. Off-trade Sales of Soft Drinks by Category: Value 2010-2015
  • Table 12. Off-trade Sales of Soft Drinks by Category: % Value Growth 2010-2015
  • Table 13. Total Sales of Soft Drinks by Fountain On-trade: Volume 2010-2015
  • Table 14. Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2010-2015
  • Table 15. NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2015
  • Table 16. LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2012-2015
  • Table 17. NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2015
  • Table 18. LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2015
  • Table 19. NBO Company Shares of Off-trade Soft Drinks: % Value 2011-2015
  • Table 20. LBN Brand Shares of Off-trade Soft Drinks: % Value 2012-2015
  • Table 21. Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2015
  • Table 22. Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2015-2020
  • Table 23. Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2015-2020
  • Table 24. Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
  • Table 25. Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
  • Table 26. Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2015-2020
  • Table 27. Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2015-2020
  • Table 28. Forecast Off-trade Sales of Soft Drinks by Category: Value 2015-2020
  • Table 29. Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
  • Table 30. Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2015-2020
  • Table 31. Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2015-2020

Appendix

  • Fountain Sales in Thailand

Sources

  • Summary 1. Research Sources

Dairy Plus Co Ltd in Soft Drinks (thailand)

  • Strategic Direction
  • Key Facts
    • Summary 2. Dairy Plus Co Ltd: Key Facts
    • Summary 3. Dairy Plus Co Ltd: Operational Indicators
  • Competitive Positioning
    • Summary 4. Dairy Plus Co Ltd: Competitive Position 2015

Doi Kham Food Product Co Ltd in Soft Drinks (thailand)

  • Strategic Direction
  • Key Facts
    • Summary 5. Doi Kham Food Product Co Ltd: Key Facts
    • Summary 6. Doi Kham Food Product Co Ltd: Operational Indicators
  • Competitive Positioning
    • Summary 7. Doi Kham Food Product Co Ltd: Competitive Position 2015

Oishi Group Pcl in Soft Drinks (thailand)

  • Strategic Direction
  • Key Facts
    • Summary 8. Oishi Group PCL: Key Facts
    • Summary 9. Oishi Group PCL: Operational Indicators
  • Competitive Positioning
    • Summary 10. Oishi Group PCL: Competitive Position 2015

Thai Beverage Pcl in Soft Drinks (thailand)

  • Strategic Direction
  • Key Facts
    • Summary 11. Thai Beverage PCL: Key Facts
    • Summary 12. Thai Beverage PCL: Operational Indicators
  • Competitive Positioning
    • Summary 13. Thai Beverage PCL: Competitive Position 2015

Tipco Foods (thailand) Pcl in Soft Drinks (thailand)

  • Strategic Direction
  • Key Facts
    • Summary 14. Tipco Foods (Thailand) PCL: Key Facts
    • Summary 15. Tipco Foods (Thailand) PCL: Operational Indicators
  • Competitive Positioning
    • Summary 16. Tipco Foods (Thailand) PCL: Competitive Position 2015

Headlines

Trends

Competitive Landscape

Prospects

Category Data

Institutional Bottled Water Sales

  • Table 32. Sales of Bottled Water to Institutional Channel 2010-2015
  • Table 33. Off-trade Sales of Bottled Water by Category: Volume 2010-2015
  • Table 34. Off-trade Sales of Bottled Water by Category: Value 2010-2015
  • Table 35. Off-trade Sales of Bottled Water by Category: % Volume Growth 2010-2015
  • Table 36. Off-trade Sales of Bottled Water by Category: % Value Growth 2010-2015
  • Table 37. NBO Company Shares of Off-trade Bottled Water: % Volume 2011-2015
  • Table 38. LBN Brand Shares of Off-trade Bottled Water: % Volume 2012-2015
  • Table 39. NBO Company Shares of Off-trade Bottled Water: % Value 2011-2015
  • Table 40. LBN Brand Shares of Off-trade Bottled Water: % Value 2012-2015
  • Table 41. Forecast Off-trade Sales of Bottled Water by Category: Volume 2015-2020
  • Table 42. Forecast Off-trade Sales of Bottled Water by Category: Value 2015-2020
  • Table 43. Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2015-2020
  • Table 44. Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 45. Off-trade vs On-trade Sales of Carbonates: Volume 2010-2015
  • Table 46. Off-trade vs On-trade Sales of Carbonates: Value 2010-2015
  • Table 47. Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2010-2015
  • Table 48. Off-trade vs On-trade Sales of Carbonates: % Value Growth 2010-2015
  • Table 49. Off-trade Sales of Carbonates by Category: Volume 2010-2015
  • Table 50. Off-trade Sales of Carbonates by Category: Value 2010-2015
  • Table 51. Off-trade Sales of Carbonates by Category: % Volume Growth 2010-2015
  • Table 52. Off-trade Sales of Carbonates by Category: % Value Growth 2010-2015
  • Table 53. Total Sales of Carbonates by Fountain On-trade: Volume 2010-2015
  • Table 54. Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2010-2015
  • Table 55. Off-trade Sales of Low Calorie Cola Carbonates by Category: % Volume Breakdown 2010-2015
  • Table 56. NBO Company Shares of Off-trade Carbonates: % Volume 2011-2015
  • Table 57. LBN Brand Shares of Off-trade Carbonates: % Volume 2012-2015
  • Table 58. NBO Company Shares of Off-trade Carbonates: % Value 2011-2015
  • Table 59. LBN Brand Shares of Off-trade Carbonates: % Value 2012-2015
  • Table 60. Forecast Off-trade Sales of Carbonates by Category: Volume 2015-2020
  • Table 61. Forecast Off-trade Sales of Carbonates by Category: Value 2015-2020
  • Table 62. Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2015-2020
  • Table 63. Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2015-2020
  • Table 64. Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2015-2020
  • Table 65. Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2015-2020

Headlines

Trends

Category Data

Concentrates Conversions

  • Table 66. Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
  • Table 67. Off-trade Sales of Concentrates (as sold) by Category: Volume 2010-2015
  • Table 68. Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2010-2015
  • Table 69. Off-trade Sales of Concentrates (RTD) by Category: Volume 2010-2015
  • Table 70. Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2010-2015
  • Table 71. Off-trade Sales of Concentrates by Category: Value 2010-2015
  • Table 72. Off-trade Sales of Concentrates by Category: % Value Growth 2010-2015
  • Table 73. NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2011-2015
  • Table 74. LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2012-2015
  • Table 75. NBO Company Shares of Off-trade Concentrates: % Value 2011-2015
  • Table 76. LBN Brand Shares of Off-trade Concentrates: % Value 2012-2015
  • Table 77. NBO Company Shares of Off-trade Liquid Concentrates (as sold): % Volume 2011-2015
  • Table 78. LBN Brand Shares of Off-trade Liquid Concentrates (as sold): % Volume 2012-2015
  • Table 79. NBO Company Shares of Off-trade Powder Concentrates (as sold): % Volume 2011-2015
  • Table 80. LBN Brand Shares of Off-trade Powder Concentrates (as sold): % Volume 2012-2015
  • Table 81. Forecast Off-trade Sales of Concentrates (as sold) by Category: Volume 2015-2020
  • Table 82. Forecast Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2015-2020
  • Table 83. Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2015-2020
  • Table 84. Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2015-2020
  • Table 85. Forecast Off-trade Sales of Concentrates by Category: Value 2015-2020
  • Table 86. Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 87. Off-trade Sales of Juice by Category: Volume 2010-2015
  • Table 88. Off-trade Sales of Juice by Category: Value 2010-2015
  • Table 89. Off-trade Sales of Juice by Category: % Volume Growth 2010-2015
  • Table 90. Off-trade Sales of Juice by Category: % Value Growth 2010-2015
  • Table 91. Leading Flavours for Off-trade 100% Juice: % Volume 2010-2015
  • Table 92. Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2010-2015
  • Table 93. Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2010-2015
  • Table 94. Off-trade Sales of Not From Concentrate 100% Juice by Chilled vs Ambient: % Volume 2010-2015
  • Table 95. Off-trade Sales of Reconstituted 100% Juice by Chilled vs Ambient: % Volume 2010-2015
  • Table 96. NBO Company Shares of Off-trade Juice: % Volume 2011-2015
  • Table 97. LBN Brand Shares of Off-trade Juice: % Volume 2012-2015
  • Table 98. NBO Company Shares of Off-trade Juice: % Value 2011-2015
  • Table 99. LBN Brand Shares of Off-trade Juice: % Value 2012-2015
  • Table 100. Forecast Off-trade Sales of Juice by Category: Volume 2015-2020
  • Table 101. Forecast Off-trade Sales of Juice by Category: Value 2015-2020
  • Table 102. Forecast Off-trade Sales of Juice by Category: % Volume Growth 2015-2020
  • Table 103. Forecast Off-trade Sales of Juice by Category: % Value Growth 2015-2020

Headlines

Trends

Category Data

  • Table 104. Off-trade Sales of RTD Coffee: Volume 2010-2015
  • Table 105. Off-trade Sales of RTD Coffee: Value 2010-2015
  • Table 106. Off-trade Sales of RTD Coffee: % Volume Growth 2010-2015
  • Table 107. Off-trade Sales of RTD Coffee: % Value Growth 2010-2015
  • Table 108. NBO Company Shares of Off-trade RTD Coffee: % Volume 2011-2015
  • Table 109. LBN Brand Shares of Off-trade RTD Coffee: % Volume 2012-2015
  • Table 110. NBO Company Shares of Off-trade RTD Coffee: % Value 2011-2015
  • Table 111. LBN Brand Shares of Off-trade RTD Coffee: % Value 2012-2015
  • Table 112. Forecast Off-trade Sales of RTD Coffee: Volume 2015-2020
  • Table 113. Forecast Off-trade Sales of RTD Coffee: Value 2015-2020
  • Table 114. Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2015-2020
  • Table 115. Forecast Off-trade Sales of RTD Coffee: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 116. Off-trade Sales of RTD Tea by Category: Volume 2010-2015
  • Table 117. Off-trade Sales of RTD Tea by Category: Value 2010-2015
  • Table 118. Off-trade Sales of RTD Tea by Category: % Volume Growth 2010-2015
  • Table 119. Off-trade Sales of RTD Tea by Category: % Value Growth 2010-2015
  • Table 120. Leading Flavours for Off-trade RTD Tea: % Volume Breakdown 2010-2015
  • Table 121. Leading Flavours for Off-trade RTD Tea: % Volume 2010-2015
  • Table 122. NBO Company Shares of Off-trade RTD Tea: % Volume 2011-2015
  • Table 123. LBN Brand Shares of Off-trade RTD Tea: % Volume 2012-2015
  • Table 124. NBO Company Shares of Off-trade RTD Tea: % Value 2011-2015
  • Table 125. LBN Brand Shares of Off-trade RTD Tea: % Value 2012-2015
  • Table 126. Forecast Off-trade Sales of RTD Tea by Category: Volume 2015-2020
  • Table 127. Forecast Off-trade Sales of RTD Tea by Category: Value 2015-2020
  • Table 128. Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020
  • Table 129. Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020

Headlines

Trends

Category Data

  • Table 130. Off-trade Sales of Energy Drinks: Volume 2010-2015
  • Table 131. Off-trade Sales of Energy Drinks: Value 2010-2015
  • Table 132. Off-trade Sales of Energy Drinks: % Volume Growth 2010-2015
  • Table 133. Off-trade Sales of Energy Drinks: % Value Growth 2010-2015
  • Table 134. NBO Company Shares of Off-trade Energy Drinks: % Volume 2011-2015
  • Table 135. LBN Brand Shares of Off-trade Energy Drinks: % Volume 2012-2015
  • Table 136. NBO Company Shares of Off-trade Energy Drinks: % Value 2011-2015
  • Table 137. LBN Brand Shares of Off-trade Energy Drinks: % Value 2012-2015
  • Table 138. Forecast Off-trade Sales of Energy Drinks: Volume 2015-2020
  • Table 139. Forecast Off-trade Sales of Energy Drinks: Value 2015-2020
  • Table 140. Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2015-2020
  • Table 141. Forecast Off-trade Sales of Energy Drinks: % Value Growth 2015-2020

Headlines

Trends

Category Data

  • Table 142. Off-trade Sales of Sports Drinks: Volume 2010-2015
  • Table 143. Off-trade Sales of Sports Drinks: Value 2010-2015
  • Table 144. Off-trade Sales of Sports Drinks: % Volume Growth 2010-2015
  • Table 145. Off-trade Sales of Sports Drinks: % Value Growth 2010-2015
  • Table 146. NBO Company Shares of Off-trade Sports Drinks: % Volume 2011-2015
  • Table 147. LBN Brand Shares of Off-trade Sports Drinks: % Volume 2012-2015
  • Table 148. NBO Company Shares of Off-trade Sports Drinks: % Value 2011-2015
  • Table 149. LBN Brand Shares of Off-trade Sports Drinks: % Value 2012-2015
  • Table 150. Forecast Off-trade Sales of Sports Drinks: Volume 2015-2020
  • Table 151. Forecast Off-trade Sales of Sports Drinks: Value 2015-2020
  • Table 152. Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2015-2020
  • Table 153. Forecast Off-trade Sales of Sports Drinks: % Value Growth 2015-2020

Trends

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