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市場調査レポート

タイのソフトドリンク市場の分析

Soft Drinks in Thailand

発行 Euromonitor International 商品コード 279357
出版日 ページ情報 英文
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価格
本日の銀行送金レート: 1USD=108.92円で換算しております。
タイのソフトドリンク市場の分析 Soft Drinks in Thailand
出版日: 2019年12月06日 ページ情報: 英文
概要

当レポートでは、タイにおけるソフトドリンク市場について分析し、全体的な構造・動向や、主要企業のプロファイル(戦略の方向性、主要データ、生産状況、競争力など)、各製品市場の動向・競争力・将来展望などを調査・推計しています。

タイのソフトドリンク市場:産業概要

  • エグゼクティブサマリー
  • 主要動向と発展
  • 市場データ
  • 付録
  • 情報源

企業プロファイル

  • Dairy Plus Co Ltd
  • Doi Kham Food Product Co Ltd
  • Oishi Group PCL
  • Thai Beverage Pcl
  • Tipco Foods (Thailand) PCL

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • ボトルウォーター
  • 炭酸飲料
  • 濃縮飲料
  • ジュース
  • RTDコーヒー
  • RTDティー
  • エネルギー飲料
  • スポーツ飲料
  • アジア特有の飲料
目次
Product Code: SDTH

Rising health consciousness among consumers remained the most influential trend in Thailand's soft drinks market in 2019. Several categories witnessed off-trade demand slow or decline as increased awareness of the risk factors such as obesity and diabetes led more people to avoid products considered to be high in sugar and other unhealthy ingredients. Carbonates, RTD tea, concentrates and juice were among the categories worst affected.

Euromonitor International's‘ Soft Drinks in Thailand report’ offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

  • Rising Health Consciousness Constrains Demand for Soft Drinks in 2019
  • Progressive Sugar Tax Continues To Fuel Price Hikes in Several Categories
  • Producers Adjust Their Strategies As Competition Intensifies
  • the Health Trend and Consumer Desire for New Experiences Influence New Product Development
  • Despite Challenges, the Outlook for Soft Drinks Remains Positive

Market Data

  • Table 1. Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
  • Table 2. Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
  • Table 3. Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
  • Table 4. Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
  • Table 5. Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
  • Table 6. Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
  • Table 7. Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
  • Table 8. Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
  • Table 9. Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
  • Table 10. Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
  • Table 11. Off-trade Sales of Soft Drinks by Category: Value 2014-2019
  • Table 12. Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
  • Table 13. Sales of Soft Drinks by Total Fountain On-trade: Volume 2014-2019
  • Table 14. Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2014-2019
  • Table 15. NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019
  • Table 16. LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019
  • Table 17. NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019
  • Table 18. LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019
  • Table 19. Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
  • Table 20. Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
  • Table 21. Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
  • Table 22. Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
  • Table 23. Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
  • Table 24. Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
  • Table 25. Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
  • Table 26. Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
  • Table 27. Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
  • Table 28. Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
  • Table 29. Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
  • Table 30. Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024

Appendix

  • Fountain Sales in Thailand

Trends

Sources

    • Summary 1. Research Sources

Headlines

Prospects

  • Rising Health-consciousness Supports Strong Growth of Bottled Water
  • Premiumisation Increasingly Evident in Bottled Water
  • Outlook for Functional and Flavoured Bottled Water Remains Poor

Competitive Landscape

  • Local Players Continue To Lead Bottled Water
  • Thai Beverage Extends Its Distribution for Its Chang Brand
  • New Entrants To Carbonated Purified Bottled Water

Category Data

  • Table 31. Off-trade Sales of Bottled Water by Category: Volume 2014-2019
  • Table 32. Off-trade Sales of Bottled Water by Category: Value 2014-2019
  • Table 33. Off-trade Sales of Bottled Water by Category: % Volume Growth 2014-2019
  • Table 34. Off-trade Sales of Bottled Water by Category: % Value Growth 2014-2019
  • Table 35. NBO Company Shares of Off-trade Bottled Water: % Volume 2015-2019
  • Table 36. LBN Brand Shares of Off-trade Bottled Water: % Volume 2016-2019
  • Table 37. NBO Company Shares of Off-trade Bottled Water: % Value 2015-2019
  • Table 38. LBN Brand Shares of Off-trade Bottled Water: % Value 2016-2019
  • Table 39. Forecast Off-trade Sales of Bottled Water by Category: Volume 2019-2024
  • Table 40. Forecast Off-trade Sales of Bottled Water by Category: Value 2019-2024
  • Table 41. Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
  • Table 42. Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024

Headlines

Prospects

  • Health Concerns and Sugar Tax Continue To Depress Off-trade Demand for Carbonates
  • Carbonates Regarded As Somewhat of A Luxury by Many in Times of Uncertainty
  • On-trade Channel Offers Opportunities As Off-trade Consumption Falls

Competitive Landscape

  • Coca-Cola (thailand) and Pepsi-cola (thai) Trading Co Remain the Clear Leaders
  • Serm Suk Gains Share
  • Players Innovate in Order To Avoid the Sugar Tax and Attract Younger Consumers

Category Data

  • Table 43. Off-trade vs On-trade Sales of Carbonates: Volume 2014-2019
  • Table 44. Off-trade vs On-trade Sales of Carbonates: Value 2014-2019
  • Table 45. Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2014-2019
  • Table 46. Off-trade vs On-trade Sales of Carbonates: % Value Growth 2014-2019
  • Table 47. Off-trade Sales of Carbonates by Category: Volume 2014-2019
  • Table 48. Off-trade Sales of Carbonates by Category: Value 2014-2019
  • Table 49. Off-trade Sales of Carbonates by Category: % Volume Growth 2014-2019
  • Table 50. Off-trade Sales of Carbonates by Category: % Value Growth 2014-2019
  • Table 51. Total Sales of Carbonates by Fountain On-trade: Volume 2014-2019
  • Table 52. Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2014-2019
  • Table 53. NBO Company Shares of Off-trade Carbonates: % Volume 2015-2019
  • Table 54. LBN Brand Shares of Off-trade Carbonates: % Volume 2016-2019
  • Table 55. NBO Company Shares of Off-trade Carbonates: % Value 2015-2019
  • Table 56. LBN Brand Shares of Off-trade Carbonates: % Value 2016-2019
  • Table 57. Forecast Off-trade Sales of Carbonates by Category: Volume 2019-2024
  • Table 58. Forecast Off-trade Sales of Carbonates by Category: Value 2019-2024
  • Table 59. Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
  • Table 60. Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
  • Table 61. Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2019-2024
  • Table 62. Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2019-2024

Headlines

Prospects

  • Rising Health Awareness Weakens Demand for Concentrates
  • Powder Concentrates Continues To Outperform the Liquid Format
  • On-trade Channel Offers Growth Potential for Concentrates

Competitive Landscape

  • Nestle (thai) Strengthens Its Lead in Off-trade Value Terms
  • Steep Price Hikes Due To the Sugar Tax
  • Players Offering Premium Products Lose Share

Category Data

  • Concentrates Conversions
    • Summary 2. Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
  • Table 63. Off-trade Sales of Concentrates (RTD) by Category: Volume 2014-2019
  • Table 64. Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2014-2019
  • Table 65. Off-trade Sales of Concentrates by Category: Value 2014-2019
  • Table 66. Off-trade Sales of Concentrates by Category: % Value Growth 2014-2019
  • Table 67. NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2015-2019
  • Table 68. LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2016-2019
  • Table 69. NBO Company Shares of Off-trade Concentrates: % Value 2015-2019
  • Table 70. LBN Brand Shares of Off-trade Concentrates: % Value 2016-2019
  • Table 71. NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2019
  • Table 72. LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2019
  • Table 73. NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2019
  • Table 74. LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2019
  • Table 75. Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
  • Table 76. Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
  • Table 77. Forecast Off-trade Sales of Concentrates by Category: Value 2019-2024
  • Table 78. Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024

Headlines

Prospects

  • Sugar Tax Increases Negatively Impact Retail Sales of Juice
  • Coconut and Other Plant Waters Benefit From the Health Trend
  • Players Use Innovation and Attractive Packaging To Try To Maintain Sales

Competitive Landscape

  • Coca-Cola (thailand) Maintains Its Lead But Loses Ground To Local Players
  • Companies Eye Export Markets To Grow Revenues
  • Competition in Coconut Water Intensifies

Category Data

  • Table 79. Off-trade Sales of Juice by Category: Volume 2014-2019
  • Table 80. Off-trade Sales of Juice by Category: Value 2014-2019
  • Table 81. Off-trade Sales of Juice by Category: % Volume Growth 2014-2019
  • Table 82. Off-trade Sales of Juice by Category: % Value Growth 2014-2019
  • Table 83. Leading Flavours for Off-trade 100% Juice: % Volume 2014-2019
  • Table 84. Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2014-2019
  • Table 85. Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2014-2019
  • Table 86. NBO Company Shares of Off-trade Juice: % Volume 2015-2019
  • Table 87. LBN Brand Shares of Off-trade Juice: % Volume 2016-2019
  • Table 88. NBO Company Shares of Off-trade Juice: % Value 2015-2019
  • Table 89. LBN Brand Shares of Off-trade Juice: % Value 2016-2019
  • Table 90. Forecast Off-trade Sales of Juice by Category: Volume 2019-2024
  • Table 91. Forecast Off-trade Sales of Juice by Category: Value 2019-2024
  • Table 92. Forecast Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
  • Table 93. Forecast Off-trade Sales of Juice by Category: % Value Growth 2019-2024

Headlines

Prospects

  • Consumption of Rtd Coffee Increases As Tax-driven Price Hikes Are Lower in 2019
  • Rtd Coffee Faces Growing Competition From Fresh Coffee
  • Packaging Increasingly Used As A Differentiator

Competitive Landscape

  • Ajinomoto (thailand) Co Extends Its Lead
  • Companies Active in Reformulation and Innovation
  • Price Promotions Used To Offset Price Hikes

Category Data

  • Table 94. Off-trade Sales of RTD Coffee: Volume 2014-2019
  • Table 95. Off-trade Sales of RTD Coffee: Value 2014-2019
  • Table 96. Off-trade Sales of RTD Coffee: % Volume Growth 2014-2019
  • Table 97. Off-trade Sales of RTD Coffee: % Value Growth 2014-2019
  • Table 98. NBO Company Shares of Off-trade RTD Coffee: % Volume 2015-2019
  • Table 99. LBN Brand Shares of Off-trade RTD Coffee: % Volume 2016-2019
  • Table 100. NBO Company Shares of Off-trade RTD Coffee: % Value 2015-2019
  • Table 101. LBN Brand Shares of Off-trade RTD Coffee: % Value 2016-2019
  • Table 102. Forecast Off-trade Sales of RTD Coffee: Volume 2019-2024
  • Table 103. Forecast Off-trade Sales of RTD Coffee: Value 2019-2024
  • Table 104. Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2019-2024
  • Table 105. Forecast Off-trade Sales of RTD Coffee: % Value Growth 2019-2024

Headlines

Prospects

  • Tax and Excise Duty Continue To Negatively Affect Rtd Tea
  • Price Hikes Continue To Create Opportunities for Premiumisation
  • Weak Economy Encourages Players To Offer Promotions

Competitive Landscape

  • Local Players Remain the Clear Leaders in Rtd Tea
  • Demand for Premium Rtd Tea Increases
  • Maturity in Mass Rtd Tea Encourages Innovation

Category Data

  • Table 106. Off-trade Sales of RTD Tea by Category: Volume 2014-2019
  • Table 107. Off-trade Sales of RTD Tea by Category: Value 2014-2019
  • Table 108. Off-trade Sales of RTD Tea by Category: % Volume Growth 2014-2019
  • Table 109. Off-trade Sales of RTD Tea by Category: % Value Growth 2014-2019
  • Table 110. Leading Flavours for Off-trade RTD Tea: % Volume 2014-2019
  • Table 111. NBO Company Shares of Off-trade RTD Tea: % Volume 2015-2019
  • Table 112. LBN Brand Shares of Off-trade RTD Tea: % Volume 2016-2019
  • Table 113. NBO Company Shares of Off-trade RTD Tea: % Value 2015-2019
  • Table 114. LBN Brand Shares of Off-trade RTD Tea: % Value 2016-2019
  • Table 115. Forecast Off-trade Sales of RTD Tea by Category: Volume 2019-2024
  • Table 116. Forecast Off-trade Sales of RTD Tea by Category: Value 2019-2024
  • Table 117. Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
  • Table 118. Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024

Headlines

Prospects

  • Energy Drinks Weathers the Healthy Living Trend Better Than Some Other Categories
  • Health Set To Be A Focal Point for Innovation As Competition From Other Products Increases
  • Millennials Become A New Target Group for Energy Drinks

Competitive Landscape

  • Osotspa Remains the Clear Leader in 2019
  • the Sugar Tax Encourages Players To Introduce Reduced Sugar Products
  • A Concentrated Competitive Environment

Category Data

  • Table 119. Off-trade Sales of Energy Drinks: Volume 2014-2019
  • Table 120. Off-trade Sales of Energy Drinks: Value 2014-2019
  • Table 121. Off-trade Sales of Energy Drinks: % Volume Growth 2014-2019
  • Table 122. Off-trade Sales of Energy Drinks: % Value Growth 2014-2019
  • Table 123. NBO Company Shares of Off-trade Energy Drinks: % Volume 2015-2019
  • Table 124. LBN Brand Shares of Off-trade Energy Drinks: % Volume 2016-2019
  • Table 125. NBO Company Shares of Off-trade Energy Drinks: % Value 2015-2019
  • Table 126. LBN Brand Shares of Off-trade Energy Drinks: % Value 2016-2019
  • Table 127. Forecast Off-trade Sales of Energy Drinks: Volume 2019-2024
  • Table 128. Forecast Off-trade Sales of Energy Drinks: Value 2019-2024
  • Table 129. Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
  • Table 130. Forecast Off-trade Sales of Energy Drinks: % Value Growth 2019-2024

Headlines

Prospects

  • Healthy Living Trend Curbs Demand for Sports Drinks
  • Polarisation in Consumer Perceptions of Sports Drinks Poses Challenges
  • New Launches Target Health-conscious Consumers

Competitive Landscape

  • Tc Pharmaceutical Industry Co Extends Its Lead
  • Highly Competitive Environment With Extensive Use of Price Promotions
  • 100 Plus Fails To Resonate With Sports Enthusiasts

Category Data

  • Table 131. Off-trade Sales of Sports Drinks: Volume 2014-2019
  • Table 132. Off-trade Sales of Sports Drinks: Value 2014-2019
  • Table 133. Off-trade Sales of Sports Drinks: % Volume Growth 2014-2019
  • Table 134. Off-trade Sales of Sports Drinks: % Value Growth 2014-2019
  • Table 135. NBO Company Shares of Off-trade Sports Drinks: % Volume 2015-2019
  • Table 136. LBN Brand Shares of Off-trade Sports Drinks: % Volume 2016-2019
  • Table 137. NBO Company Shares of Off-trade Sports Drinks: % Value 2015-2019
  • Table 138. LBN Brand Shares of Off-trade Sports Drinks: % Value 2016-2019
  • Table 139. Forecast Off-trade Sales of Sports Drinks: Volume 2019-2024
  • Table 140. Forecast Off-trade Sales of Sports Drinks: Value 2019-2024
  • Table 141. Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
  • Table 142. Forecast Off-trade Sales of Sports Drinks: % Value Growth 2019-2024

Prospects