デフォルト表紙
市場調査レポート
商品コード
1640222

米国のソフトドリンク市場

Soft Drinks in the US


出版日
ページ情報
英文 95 Pages
納期
即日から翌営業日
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=143.57円
米国のソフトドリンク市場
出版日: 2025年01月13日
発行: Euromonitor International
ページ情報: 英文 95 Pages
納期: 即日から翌営業日
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概要

2024年の米国では、ソフトドリンクの販売数量に対する圧力が前面に出ており、総販売数量は安定し、限られた例外を除いてほとんどのカテゴリーでほとんど伸びないか、あるいは減少すると予想されています。このような動きは、2023年後半にこのカテゴリーで値上げが行われ、業界のほとんどの値上げ幅が一般的なインフレ率(および食品インフレ率)をかなりの差で上回った後のことです。しかし、2024年には、マイナスインフレを緩和するための措置として、値上がりの冷え込みが始まっています。

当レポートでは、米国のソフトドリンク市場について調査し、市場の概要と共に、炭酸飲料、ジュース、ボトルウォーター、エナジードリンク、濃縮飲料、RTDティ、RTDコーヒーなどの市場規模と構造を分析・予測し、市場の主要参入企業の動向など、戦略的な分析を行っています。

目次

目次と表のリスト

エグゼクティブサマリー

市場データ

付録

  • 米国における噴水の販売
  • 成長は続くが、売上はパンデミック前の水準には戻らない
  • 噴水販売の革新は、体験をパーソナライズすることを目指している
  • 大手外食産業、自動販売機での販売を段階的に廃止へ

免責事項

情報源

米国の炭酸飲料

主なデータ結果

2024年の発展

  • 機能性と健康志向の商品が成長を続ける
  • 価格調整と全体的なインフレにより販売量が減少
  • 成長と甘味のバランス:減糖と天然甘味料の役割

展望と機会

  • 手頃な価格は成長機会を生み出す可能性があるが、プレミアム化はまだ先になる
  • 炭酸飲料はスポーツドリンクやエナジードリンクなどのライフスタイルドリンクからの圧力を感じる
  • オントレードの成長は2019年の量に達したため、大幅に鈍化すると予想

カテゴリーデータ

米国のジュース

主なデータ結果

2024年の発展

  • ココナッツウォーターは成功の波に乗り続けている
  • 消費者の健康に対する認識がジュースを形作る
  • 消費者はジュースの持続可能性の主張をますます重視しており、企業はこれを活用して目標を達成

展望と機会

  • 消費者が飲料の選択を見直す中、ジュースは新たな課題に直面している
  • ジュースの未来は機能性と健康を中心に展開される
  • ジュースのイノベーションはカテゴリーの境界を曖昧にすることに焦点を当てる可能性が高い

カテゴリーデータ

米国のボトル入り飲料水

主なデータ結果

2024年の発展

  • 炭酸入りフレーバーボトルウォーターの新たな動向が成長を牽引
  • イノベーションが成長を牽引し続けている
  • エコノミーブランドが価格差を縮め、競合情勢に影響を与える

展望と機会

  • 超高級ボトルウォーターのニッチ市場に期待の新製品
  • ボトル入り飲料水はより持続可能な包装ソリューションへと進化している
  • より健康的で風味豊かな代替品への移行

カテゴリーデータ

米国のスポーツドリンク

主なデータ結果

2024年の発展

  • スポーツドリンクは競合の激化と価格上昇により、オフトレード販売量の増加を達成できず
  • 太陽に近づきすぎたため、プライムの売上は大幅に減少
  • 水分補給のニーズをめぐる競合はカテゴリーを超えて高まっている

展望と機会

  • スポーツ中心の製品からライフスタイルドリンクまで、そしてまたスポーツ中心の製品からライフスタイルドリンクまで
  • 水分補給は最優先事項ですが、高度なニーズのある状態への配置が近づいています
  • 販売数量の増加を確実にするには、プロモーション活動と小売業への浸透が鍵となる

カテゴリーデータ

米国のエナジードリンク

主なデータ結果

2024年の発展

  • 低糖質エナジードリンクが通常のエナジードリンクの売上を上回る
  • フレーバーの革新がエナジードリンクのダイナミズムを推進し続けている
  • 販売数量が高価格上昇で減少し始めると、プレーヤーは行動を起こす

展望と機会

  • フレーバーの選択肢が増えると、消費者にとって選択肢が多すぎることになる可能性がある
  • 小売スペースをめぐる競合の激化:流通、パートナーシップ、規模の影響
  • パフォーマンスと認知機能の向上をサポートする機能性成分を配合

カテゴリーデータ

米国の濃縮飲料

主なデータ結果

2024年の発展

  • コスト効率が高く機能的な飲料ソリューション
  • 新しいブランドが革新と成長をもたらす
  • 濃縮飲料は価格、利便性、利益率を重視しているため注目を集めている

展望と機会

  • 新規参入企業が引き続き濃縮物の成長を牽引する
  • 今後は味と機能性が加速する可能性が高い
  • 手頃な価格と持続可能性が、このカテゴリーの発展を継続する鍵となる

カテゴリーデータ

米国のRTDティー

主なデータ結果

2024年の発展

  • 低糖RTDティーが健康志向の消費者の間で人気急上昇
  • 紅茶キノコはイノベーションとフレーバーの拡大により販売量の増加を取り戻す
  • 大手企業が成長に苦戦する一方で、新規参入企業がこの分野に新風を吹き込む

展望と機会

  • ブランドは低糖質配合と機能性成分に重点を置くが、成功するためには持続可能性の認識に取り組む必要がある
  • ブランド拡張とハイブリッド製品がRTDティーの成長をもたらす可能性がある
  • エナジードリンクやRTDコーヒーのカフェイン含有量の増加は、RTD茶にとって競争上の課題となるが、同時に機会も生み出す

カテゴリーデータ

米国のRTDコーヒー

主なデータ結果

2024年の発展

  • RTDコーヒーのさまざまな提供を通じて成長へのさまざまなルート
  • 米国の消費者はストレスと不安が増大しており、逆説的にカフェインに頼っている
  • Nitro coffeeは類似の飲み物との競合により受け入れられにくくなっている

展望と機会

  • ブランドはRTDコーヒーのカフェイン含有量を増やし続ける可能性が高い
  • 追加の機能的利点に対する消費者の関心の高まり
  • 豆を使わないコーヒーはコーヒーの持続可能な未来となるのか

カテゴリーデータ

目次
Product Code: SDUS

Pressure on soft drinks volumes has been front and centre in the US in 2024, with total volume sales expected to stabilise and see little growth, or even declines, in most categories, with limited exceptions. This dynamic came after price hikes were experienced in the category during late 2023, when most price increases in the industry outpaced general inflation (and food inflation) by a considerable margin. However, the cooling of price rises came during 2024, as a measure to ease the negative...

Euromonitor International's Soft Drinks in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • Soft drinks in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for soft drinks?

MARKET DATA

  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2024
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2024
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2024
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2024
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2019-2024
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
  • Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
  • Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
  • Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2020-2024
  • Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2021-2024
  • Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2020-2024
  • Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2021-2024
  • Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2024
  • Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2024
  • Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2020-2024
  • Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2021-2024
  • Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2019-2024
  • Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2019-2024
  • Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2019-2024
  • Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2024
  • Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2024-2029
  • Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2024-2029
  • Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2024-2029
  • Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2024-2029
  • Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2024-2029
  • Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2024-2029
  • Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2024-2029
  • Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2024-2029
  • Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2024-2029
  • Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2024-2029

APPENDIX

  • Fountain sales in the US
  • Growth continues, but sales fail to return to the pre-pandemic level
  • Innovation in fountain sales aims to personalise experiences
  • Major foodservice operator to start phasing out fountain sales

DISCLAIMER

SOURCES

  • Summary 1 Research Sources

CARBONATES IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

  • Products that are functional and health-oriented continue to grow
  • Volumes decline due to price adjustments and overall inflation
  • Balancing growth with sweetness: The role of reduced sugar and natural sweeteners

PROSPECTS AND OPPORTUNITIES

  • Affordability could create growth opportunities, but premiumisation will remain on the horizon
  • Carbonates will feel the pressure from lifestyle drinks such as sports drinks and energy drinks
  • On-trade growth expected to slow significantly, as it has reached 2019 volumes

CATEGORY DATA

  • Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2019-2024
  • Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2019-2024
  • Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2019-2024
  • Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2019-2024
  • Table 41 Off-trade Sales of Carbonates by Category: Volume 2019-2024
  • Table 42 Off-trade Sales of Carbonates by Category: Value 2019-2024
  • Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
  • Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
  • Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2019-2024
  • Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2019-2024
  • Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2020-2024
  • Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2021-2024
  • Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2020-2024
  • Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2021-2024
  • Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2024-2029
  • Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2024-2029
  • Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2024-2029
  • Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2024-2029
  • Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2024-2029
  • Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2024-2029

JUICE IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

  • Coconut water continues to ride its wave of success
  • The way consumers perceive health is shaping juice
  • Consumers increasingly value sustainability claims in juice, and companies use this to achieve their goals

PROSPECTS AND OPPORTUNITIES

  • Juice faces new challenges as consumers reassess their beverage choices
  • The future of juice is set to revolve around functionality and health
  • Innovation in juice likely to focus on blurring category lines

CATEGORY DATA

  • Table 57 Off-trade Sales of Juice by Category: Volume 2019-2024
  • Table 58 Off-trade Sales of Juice by Category: Value 2019-2024
  • Table 59 Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
  • Table 60 Off-trade Sales of Juice by Category: % Value Growth 2019-2024
  • Table 61 NBO Company Shares of Off-trade Juice: % Volume 2020-2024
  • Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2021-2024
  • Table 63 NBO Company Shares of Off-trade Juice: % Value 2020-2024
  • Table 64 LBN Brand Shares of Off-trade Juice: % Value 2021-2024
  • Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2024-2029
  • Table 66 Forecast Off-trade Sales of Juice by Category: Value 2024-2029
  • Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2024-2029
  • Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2024-2029

BOTTLED WATER IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

  • Emerging trends in sparkling flavoured bottled water drive its growth
  • Innovation continues to drive growth
  • Economy brands close the price gap, affecting the competitive landscape

PROSPECTS AND OPPORTUNITIES

  • New products expected in the niche of super premium bottled water
  • Bottled water is evolving towards more sustainable packaging solutions
  • Shift towards healthier, flavourful alternatives

CATEGORY DATA

  • Table 69 Off-trade Sales of Bottled Water by Category: Volume 2019-2024
  • Table 70 Off-trade Sales of Bottled Water by Category: Value 2019-2024
  • Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
  • Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024
  • Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2020-2024
  • Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2021-2024
  • Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2020-2024
  • Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2021-2024
  • Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2024-2029
  • Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2024-2029
  • Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2024-2029
  • Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2024-2029

SPORTS DRINKS IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

  • Sports drinks fails to achieve off-trade volume growth amidst rising competition and higher prices
  • Flying too close to the sun, Prime sees a significant sales decline
  • Competition for hydration as a need state is rising across categories

PROSPECTS AND OPPORTUNITIES

  • From sports-centric products to lifestyle drinks and back again?
  • Hydration is the first priority, but advanced need state positioning is on the horizon
  • Promotional activity and retail penetration will be key to ensure volume growth

CATEGORY DATA

  • Table 81 Off-trade Sales of Sports Drinks: Volume 2019-2024
  • Table 82 Off-trade Sales of Sports Drinks: Value 2019-2024
  • Table 83 Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
  • Table 84 Off-trade Sales of Sports Drinks: % Value Growth 2019-2024
  • Table 85 NBO Company Shares of Off-trade Sports Drinks: % Volume 2020-2024
  • Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2021-2024
  • Table 87 NBO Company Shares of Off-trade Sports Drinks: % Value 2020-2024
  • Table 88 LBN Brand Shares of Off-trade Sports Drinks: % Value 2021-2024
  • Table 89 Forecast Off-trade Sales of Sports Drinks: Volume 2024-2029
  • Table 90 Forecast Off-trade Sales of Sports Drinks: Value 2024-2029
  • Table 91 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2024-2029
  • Table 92 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2024-2029

ENERGY DRINKS IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

  • Reduced sugar energy drinks overtakes sales of regular energy drinks
  • Flavour innovation continues to drive dynamism in energy drinks
  • As volume sales start to suffer from high price growth, players take action

PROSPECTS AND OPPORTUNITIES

  • More flavour options could result in choice overload for consumers
  • Rising competition for retail space: The impact of distribution, partnerships, and scale
  • Integrating functional ingredients for enhanced performance and cognitive support

CATEGORY DATA

  • Table 93 Off-trade Sales of Energy Drinks: Volume 2019-2024
  • Table 94 Off-trade Sales of Energy Drinks: Value 2019-2024
  • Table 95 Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
  • Table 96 Off-trade Sales of Energy Drinks: % Value Growth 2019-2024
  • Table 97 NBO Company Shares of Off-trade Energy Drinks: % Volume 2020-2024
  • Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2021-2024
  • Table 99 NBO Company Shares of Off-trade Energy Drinks: % Value 2020-2024
  • Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Value 2021-2024
  • Table 101 Forecast Off-trade Sales of Energy Drinks: Volume 2024-2029
  • Table 102 Forecast Off-trade Sales of Energy Drinks: Value 2024-2029
  • Table 103 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2024-2029
  • Table 104 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2024-2029

CONCENTRATES IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

  • A cost-effective and functional beverage solution
  • New brands bring innovation and growth
  • Concentrates attracts attention due to their emphasis on price, convenience, and margins

PROSPECTS AND OPPORTUNITIES

  • New players will continue to drive growth for concentrates
  • Flavour and functionality likely to accelerate moving forward
  • Affordability and sustainability will be key to continuing to develop the category

CATEGORY DATA

  • Concentrates conversions
  • Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
  • Table 105 Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
  • Table 106 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
  • Table 107 Off-trade Sales of Concentrates by Category: Value 2019-2024
  • Table 108 Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024
  • Table 109 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2021-2024
  • Table 110 NBO Company Shares of Off-trade Concentrates: % Value 2020-2024
  • Table 111 LBN Brand Shares of Off-trade Concentrates: % Value 2021-2024
  • Table 112 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2024
  • Table 113 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2024
  • Table 114 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2024
  • Table 115 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2024
  • Table 116 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2024-2029
  • Table 117 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2024-2029
  • Table 118 Forecast Off-trade Sales of Concentrates by Category: Value 2024-2029
  • Table 119 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2024-2029

RTD TEA IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

  • Reduced sugar RTD tea gains momentum amongst health-conscious consumers
  • Kombucha regains volume growth thanks to innovation and flavour expansion
  • Major players struggle to find growth, while new ones bring fresh air to the category

PROSPECTS AND OPPORTUNITIES

  • Brands will focus on low sugar formulations and functional ingredients, yet they must address perceptions of sustainability to succeed
  • Brand extensions and hybrid products could bring growth to RTD tea
  • The rising caffeine levels in energy drinks and RTD coffee create a competitive challenge for RTD tea, but also opportunities

CATEGORY DATA

  • Table 120 Off-trade Sales of RTD Tea by Category: Volume 2019-2024
  • Table 121 Off-trade Sales of RTD Tea by Category: Value 2019-2024
  • Table 122 Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
  • Table 123 Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
  • Table 124 Leading Flavours for Off-trade RTD Tea: % Volume 2019-2024
  • Table 125 NBO Company Shares of Off-trade RTD Tea: % Volume 2020-2024
  • Table 126 LBN Brand Shares of Off-trade RTD Tea: % Volume 2021-2024
  • Table 127 NBO Company Shares of Off-trade RTD Tea: % Value 2020-2024
  • Table 128 LBN Brand Shares of Off-trade RTD Tea: % Value 2021-2024
  • Table 129 Forecast Off-trade Sales of RTD Tea by Category: Volume 2024-2029
  • Table 130 Forecast Off-trade Sales of RTD Tea by Category: Value 2024-2029
  • Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2024-2029
  • Table 132 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2024-2029

RTD COFFEE IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

  • Different routes to growth through different offerings within RTD coffee
  • US consumers are experiencing increased stress and anxiety, and paradoxically turn to caffeine
  • Nitro coffee struggles for acceptance due to competition from similar drinks

PROSPECTS AND OPPORTUNITIES

  • Brands are likely to continue increasing caffeine levels in RTD coffee
  • Growing consumer interest in additional functional benefits
  • Could beanless coffee be a sustainable future for coffee?

CATEGORY DATA

  • Table 133 Off-trade Sales of RTD Coffee: Volume 2019-2024
  • Table 134 Off-trade Sales of RTD Coffee: Value 2019-2024
  • Table 135 Off-trade Sales of RTD Coffee: % Volume Growth 2019-2024
  • Table 136 Off-trade Sales of RTD Coffee: % Value Growth 2019-2024
  • Table 137 NBO Company Shares of Off-trade RTD Coffee: % Volume 2020-2024
  • Table 138 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2021-2024
  • Table 139 NBO Company Shares of Off-trade RTD Coffee: % Value 2020-2024
  • Table 140 LBN Brand Shares of Off-trade RTD Coffee: % Value 2021-2024
  • Table 141 Forecast Off-trade Sales of RTD Coffee: Volume 2024-2029
  • Table 142 Forecast Off-trade Sales of RTD Coffee: Value 2024-2029
  • Table 143 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2024-2029
  • Table 144 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2024-2029