インドのソフトドリンク市場

インドのソフトドリンクは、2024年においてもオフトレード、オントレードともに数量、金額ともに二桁成長を維持する見通しであり、すべてのカテゴリーであらゆる指標による増加が見込まれています。この力強い成長には、一人当たりの消費量が低い水準から上昇していること、若年層が増加していること、電化が普及していること、温暖な気候であることなど、いくつかの要因が寄与しています。インドのソフトドリンクの一人当たり消費量は22リットルで、世界平均を大幅に下回っています。

当レポートでは、インドのソフトドリンク市場について調査し、市場の概要と共に、炭酸飲料、ジュース、ボトルウォーター、エナジードリンク、濃縮飲料、RTDティ、RTDコーヒーなどの市場規模と構造を分析・予測し、市場の主要参入企業の動向など、戦略的な分析を行っています。

目次

目次と表のリスト

エグゼクティブサマリー

市場データ

付録

動向

免責事項

情報源

インドの炭酸塩

主なデータ結果

2024年の発展

• インドでは、電動化、量より価値重視のアプローチ、クイックコマースの急増が炭酸飲料の販売を牽引
• 炭酸塩の利害関係者は減税を求める
• Reliance Consumer Productsの成功により、Coca-Cola IndiaとPepsiCo India Holdingsはより手頃な選択肢の発売を検討

展望と機会

• 炭酸塩は堅調な成長の可能性を維持する見込み
• ボトリングと流通の動向が成長に貢献する可能性が高い
• 砂糖は炭酸飲料メーカーにとって大きな争点であり、普及拡大の最大の障害となっている

カテゴリーデータ

インドのジュース

主なデータ結果

2024年の発展

• ジュース、特にジュース飲料は小型パックが主流である
• 炭酸飲料の価格戦争により消費者にとって炭酸飲料がより魅力的になり、ネクターの売上に影響を及ぼしている
• インドでは規制が消費者のジュース選択を導く

展望と機会

• 若い人口層と一人当たりの消費量の低さという未開拓の潜在力
• 企業は高まる需要に応えるために生産能力を拡大し、変更している
• カテゴリーの境界線が曖昧になることは、インドのジュース業界にとって次の大きなチャンスです

カテゴリーデータ

インドのボトル入り飲料水

主なデータ結果

2024年の発展

• 水不足と健康への懸念の中でボトル入り飲料水は成長しているが、独自の課題がないわけではない
• クイックコマースモデルはインドの都市中心部のボトル入り飲料水に利益をもたらす
• 企業はプラスチック問題に取り組むために持続可能な包装ソリューションを考案している

展望と機会

• 健康意識の高まりは予測期間中、ボトル入り飲料水の成長を牽引し続ける
• ボトル入り飲料水メーカーは地域限定品や偽造品のせいで価格調整ができない
• 各州政府は、使い捨てプラスチック、特に小型パックによる汚染削減に積極的に取り組んでいる

カテゴリーデータ

インドのスポーツドリンク

主なデータ結果

2024年の発展

• スポーツドリンクの認識と低糖質代替品の不足が、成長の可能性を制限
• Gatoradeは比較的少数の参入企業の間で圧倒的なシェアを占めている
• Coca-Colaは長年にわたりスポーツドリンクの多様な戦略を模索してきたが、価値よりも量を重視するアプローチに落ち着いた

展望と機会

• Coca-Colaのマスマーケティングは、予測期間中に競合が価格を引き上げる能力を妨げる
• 健康意識の高まりとFit Indiaによる成長の可能性
• 予測期間は、より健康的な変異株の発売に適した時期となる可能性がある

カテゴリーデータ

インドのエナジードリンク

主なデータ結果

2024年の発展

• PepsiCo Indiaのスティングは、これまで高級品とみなされていたエナジードリンクを大衆化することに成功
• カフェインへの懸念と規制により、エナジードリンクの摂取が制限される
• 高価格がエナジードリンクの販売を制限する

展望と機会

• インドの若者とゲーム人口は、予測期間中にエネルギードリンクの成長を牽引し続ける
• スティングは経済的な代替品として、引き続き売上を伸ばす
• 予測期間中、小型パックとPETパッケージが引き続き主流となる

カテゴリーデータ

インドでの濃縮飲料

主なデータ結果

2024年の発展

• 濃縮飲料はソフトドリンク全体に比べると緩やかなペースではあるもの、成長を維持
• Pioma Industriesは、強化、製品開発、手頃な価格、入手しやすさに支えられた濃縮物をリード
• サプライチェーンの問題とインフレが課題となり、ハイパーローカル配送業者に対する懸念が高まっている

展望と機会

• 堅調な成長が期待されるが、インフレと他のソフトドリンクの課題
• 多様な用途への適応性と農村部の消費者への重点が濃縮物の成長を支える
• 参入企業は機能性成分と天然成分の配合を強調する必要がある

カテゴリーデータ

インドのRTDティー

主なデータ結果

2024年の発展

• ソフトドリンク全体の中では売上が低いもの、RTD茶葉の成長は続いている
• Hindustan Unileverは競合激化にもかかわらず優位を維持
• 炭酸入りRTDティーと紅茶キノコは、新興カテゴリーではあるが、健康上の利点に後押しされて、目覚ましい成長を遂げている

展望と機会

• 紅茶キノコは今後最も好調な業績を見せる見込み
• 炭酸茶と紅茶キノコの競合情勢は変化する可能性が高い
• 砂糖抜きRTD茶のバリエーションが増加することが予想される

カテゴリーデータ

Soft drinks in India is set to maintain double-digit volume and current value growth both off-trade and on-trade in 2024, with increases anticipated by all measures across all categories. Several factors have been contributing to this robust growth, including per capita consumption rising from a low base, a youthful demographic, widespread electrification, and a warm climate. India's per capita consumption of soft drinks stands at 22 litres, which is significantly lower than the global average o...

Euromonitor International's Soft Drinks in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Soft Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Soft drinks in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retailing developments
• Foodservice vs retail split
• What next for soft drinks?

MARKET DATA

• Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
• Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
• Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
• Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
• Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2024
• Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2024
• Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2024
• Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2024
• Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
• Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
• Table 11 Off-trade Sales of Soft Drinks by Category: Value 2019-2024
• Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
• Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
• Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
• Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2020-2024
• Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2021-2024
• Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2020-2024
• Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2021-2024
• Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2024
• Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2024
• Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2020-2024
• Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2021-2024
• Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2019-2024
• Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2019-2024
• Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2019-2024
• Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2024
• Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2024-2029
• Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2024-2029
• Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2024-2029
• Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2024-2029
• Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2024-2029
• Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2024-2029
• Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2024-2029
• Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2024-2029
• Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2024-2029
• Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2024-2029

APPENDIX

• Fountain sales in India

Trends

DISCLAIMER

SOURCES

• Summary 1 Research Sources

CARBONATES IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Electrification, value over volume approach, and explosion of quick commerce drive sales of carbonates in India
• Stakeholders in carbonates seek tax reduction
• Success of Reliance Consumer Products prompts Coca-Cola India and PepsiCo India Holdings to explore the launch of more affordable options

PROSPECTS AND OPPORTUNITIES

• Carbonates set to maintain solid growth potential
• Movements in bottling and distribution likely to contribute to growth
• Sugar is a significant point of contention for carbonates players, and the primary obstacle to greater uptake

CATEGORY DATA

• Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2019-2024
• Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2019-2024
• Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2019-2024
• Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2019-2024
• Table 41 Off-trade Sales of Carbonates by Category: Volume 2019-2024
• Table 42 Off-trade Sales of Carbonates by Category: Value 2019-2024
• Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
• Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
• Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2019-2024
• Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2019-2024
• Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2020-2024
• Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2021-2024
• Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2020-2024
• Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2021-2024
• Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2024-2029
• Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2024-2029
• Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2024-2029
• Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2024-2029
• Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2024-2029
• Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2024-2029

JUICE IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Juice, particularly juice drinks, is dominated by smaller pack sizes
• The price war in carbonates makes these more attractive to consumers, impacting sales of nectars
• Regulations guide consumer choice in juice in India

PROSPECTS AND OPPORTUNITIES

• The untapped potential of a young demographic and low per capita consumption
• Companies expand and alter their production capacity to meet the rising demand
• Blurring of category lines is the next big opportunity for juice players in India

CATEGORY DATA

• Table 57 Off-trade Sales of Juice by Category: Volume 2019-2024
• Table 58 Off-trade Sales of Juice by Category: Value 2019-2024
• Table 59 Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
• Table 60 Off-trade Sales of Juice by Category: % Value Growth 2019-2024
• Table 61 NBO Company Shares of Off-trade Juice: % Volume 2020-2024
• Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2021-2024
• Table 63 NBO Company Shares of Off-trade Juice: % Value 2020-2024
• Table 64 LBN Brand Shares of Off-trade Juice: % Value 2021-2024
• Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2024-2029
• Table 66 Forecast Off-trade Sales of Juice by Category: Value 2024-2029
• Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2024-2029
• Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2024-2029

BOTTLED WATER IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Bottled water sees growth amidst water scarcity and health concerns, but not without its own set of challenges
• Quick commerce model benefits bottled water across urban centres in India
• Companies come up with sustainable packaging solutions to tackle the plastic problem

PROSPECTS AND OPPORTUNITIES

• Health awareness will continue to drive growth of bottled water over the forecast period
• Players in still bottled water unable to make pricing adjustments due to regional and counterfeit products
• State governments actively work to reduce pollution caused by single-use plastics, particularly smaller pack sizes

CATEGORY DATA

• Table 69 Off-trade Sales of Bottled Water by Category: Volume 2019-2024
• Table 70 Off-trade Sales of Bottled Water by Category: Value 2019-2024
• Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
• Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024
• Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2020-2024
• Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2021-2024
• Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2020-2024
• Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2021-2024
• Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2024-2029
• Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2024-2029
• Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2024-2029
• Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2024-2029

SPORTS DRINKS IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Perception of sports drinks, combined with a lack of reduced sugar alternatives, limits the growth potential
• Gatorade holds a commanding share amongst a relatively small number of players
• Coca-Cola has explored divergent strategies for sports drinks over the years, and it has settled for a volume over value approach

PROSPECTS AND OPPORTUNITIES

• Coca-Cola's mass marketing will hinder the competition's ability to increase prices during the forecast period
• Growth potential due to rising health consciousness and Fit India
• Forecast period could be an opportune time for the launch of healthier variants

CATEGORY DATA

• Table 81 Off-trade Sales of Sports Drinks: Volume 2019-2024
• Table 82 Off-trade Sales of Sports Drinks: Value 2019-2024
• Table 83 Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
• Table 84 Off-trade Sales of Sports Drinks: % Value Growth 2019-2024
• Table 85 NBO Company Shares of Off-trade Sports Drinks: % Volume 2020-2024
• Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2021-2024
• Table 87 NBO Company Shares of Off-trade Sports Drinks: % Value 2020-2024
• Table 88 LBN Brand Shares of Off-trade Sports Drinks: % Value 2021-2024
• Table 89 Forecast Off-trade Sales of Sports Drinks: Volume 2024-2029
• Table 90 Forecast Off-trade Sales of Sports Drinks: Value 2024-2029
• Table 91 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2024-2029
• Table 92 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2024-2029

ENERGY DRINKS IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• PepsiCo India's Sting has successfully democratised energy drinks, previously perceived as a premium category
• Concern about and regulation of caffeine prevents stronger uptake of energy drinks
• High prices limit sales of energy drinks

PROSPECTS AND OPPORTUNITIES

• India's young and gaming demographics will continue to drive the growth of energy drinks during the forecast period
• Sting, as an economic alternative, will continue to drive sales
• Small pack sizes and PET packaging will continue to dominate during the forecast period

CATEGORY DATA

• Table 93 Off-trade Sales of Energy Drinks: Volume 2019-2024
• Table 94 Off-trade Sales of Energy Drinks: Value 2019-2024
• Table 95 Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
• Table 96 Off-trade Sales of Energy Drinks: % Value Growth 2019-2024
• Table 97 NBO Company Shares of Off-trade Energy Drinks: % Volume 2020-2024
• Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2021-2024
• Table 99 NBO Company Shares of Off-trade Energy Drinks: % Value 2020-2024
• Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Value 2021-2024
• Table 101 Forecast Off-trade Sales of Energy Drinks: Volume 2024-2029
• Table 102 Forecast Off-trade Sales of Energy Drinks: Value 2024-2029
• Table 103 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2024-2029
• Table 104 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2024-2029

CONCENTRATES IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Growth is maintained for concentrates, although at a slow pace compared with overall soft drinks
• Pioma Industries leads concentrates, supported by fortification, product development, affordability, and accessibility
• Supply chain issues and inflation pose challenges, and concern over hyperlocal delivery players

PROSPECTS AND OPPORTUNITIES

• Solid growth expected, but challenge from inflation and other soft drinks
• Versatility in various applications and the focus on rural consumers set to underpin growth in concentrates
• Players will have to highlight functional ingredients and inclusion of natural ingredients

CATEGORY DATA

• Table 105 Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
• Table 106 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
• Table 107 Off-trade Sales of Concentrates by Category: Value 2019-2024
• Table 108 Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024
• Table 109 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2021-2024
• Table 110 NBO Company Shares of Off-trade Concentrates: % Value 2020-2024
• Table 111 LBN Brand Shares of Off-trade Concentrates: % Value 2021-2024
• Table 112 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2024
• Table 113 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2024
• Table 114 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2024
• Table 115 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2024
• Table 116 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2024-2029
• Table 117 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2024-2029
• Table 118 Forecast Off-trade Sales of Concentrates by Category: Value 2024-2029
• Table 119 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2024-2029

RTD TEA IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Growth continues for RTD tea, although sales are low within overall soft drinks
• Hindustan Unilever maintains its dominance despite rising competition
• Although a fledgling category, carbonated RTD tea and kombucha sees exceptional growth, fuelled by health benefits

PROSPECTS AND OPPORTUNITIES

• Kombucha set to see the strongest performance moving forward
• Carbonated tea and kombucha likely to see changes in the competitive landscape
• Increasing number of reduced sugar variants of still RTD tea expected

CATEGORY DATA

• Table 120 Off-trade Sales of RTD Tea by Category: Volume 2019-2024
• Table 121 Off-trade Sales of RTD Tea by Category: Value 2019-2024
• Table 122 Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
• Table 123 Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
• Table 124 Leading Flavours for Off-trade RTD Tea: % Volume 2019-2024
• Table 125 NBO Company Shares of Off-trade RTD Tea: % Volume 2020-2024
• Table 126 LBN Brand Shares of Off-trade RTD Tea: % Volume 2021-2024
• Table 127 NBO Company Shares of Off-trade RTD Tea: % Value 2020-2024
• Table 128 LBN Brand Shares of Off-trade RTD Tea: % Value 2021-2024
• Table 129 Forecast Off-trade Sales of RTD Tea by Category: Volume 2024-2029
• Table 130 Forecast Off-trade Sales of RTD Tea by Category: Value 2024-2029
• Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2024-2029
• Table 132 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2024-2029