タイの消費者向け食品サービス市場

タイの消費者向け外食産業全体の状況は、生活費の上昇と価格感度の高まりから大きな影響を受けています。インフレが日々の出費に影響を与え続けているため、多くの消費者は消費習慣、特に外食に対して慎重になっています。このような経済的圧力により、独立系のフルサービス・レストランや屋台・キオスクなど、より手頃な価格の飲食店へのシフトが顕著になっています。

当レポートでは、タイの消費者向け食品サービス市場について調査し、セクター別のフードサービス売上高、店舗数、取引件数、成長牽引要因、主要企業、主要ブランドを特定し、食習慣、ライフスタイルの変化、観光消費、法律問題など、市場に影響を与える主な要因の戦略的分析を提供します。2029年までの予測は、市場がどのように変化するかを示しています。

目次

目次と表のリスト

エグゼクティブサマリー

市場データ

免責事項

情報源

タイの限定サービスレストラン

主なデータ結果

2024年の発展

• コスト上昇と消費者の嗜好の変化により、限定サービスのレストランの売上が鈍化
• 経済的な課題と消費者動向の変化により、激しい競合が生まれる
• 消費者の嗜好の変化によりオンライン配達が主流に

展望と機会

• 価格に対する敏感さの高まりと新規市場参入者の増加により、激しい競合が続く
• 消費者動向の変化が食品サービスのフルフィルメントにおけるイノベーションと競合を促進
• 消費者が環境に配慮した行動を求めるにつれて、持続可能性が浮上する

カテゴリーデータ

タイのカフェ/バー

主なデータ結果

2024年の発展

• 健康とウェルネスのトレンドがタイの消費者を魅了し、ジュース/スムージーバーが急増
• 目の肥えた消費者の増加により、コーヒーや紅茶専門店の競合が激化
• 消費者がコーヒーや紅茶専門店に流れ、チェーン店のカフェは競争力を失う

展望と機会

• 中国企業の新たな参入により競合が激化
• カフェ/バーの成長を促進する店内飲食とテイクアウトのオプション
• 健康とウェルネスのトレンドが消費者の選択をさらに形作る

カテゴリーデータ

タイのフルサービスレストラン

主なデータ結果

2024年の発展

• 生活費の高騰と激しい市場競争に直面するフルサービスレストラン
• 中国ブランドの急増によりタイのフルサービスレストランが変貌
• 消費者が体験を求める中、イートインが成長の原動力となっている

展望と機会

• フルサービスレストランの焦点は顧客体験
• フルサービスレストランでは、店内飲食が引き続き主流となる
• より健康的な代替品の需要が不可欠になる

カテゴリーデータ

タイのセルフサービスカフェテリア

主なデータ結果

2024年の発展

• 活気ある食品サービス業界の中で、セルフサービスのカフェテリアがニッチな市場を見つける
• Ikea Restaurantが健康的なクイックサービスの代替に

展望と機会

• 健康とウェルネスのトレンドは、消費者の食品サービスの選択を引き続き促進する
• テクノロジーの統合別食事体験の向上

カテゴリーデータ

タイの屋台/キオスク

主なデータ結果

2024年の発展

• 手頃な価格と利便性が、消費者が屋台やキオスクを訪れるきっかけとなっている
• 中国ブランドがタイの屋台飲料シーンを変革
• フルフィルメント分野で配送がますます普及

展望と機会

• 中国本土との競合により、地元の屋台やキオスクは革新を迫られる
• タイの食品サービス情勢におけるオンラインテイクアウトの未開拓市場

カテゴリーデータ

タイの地域別消費者向け食品サービス

主なデータ結果

2024年の発展

• パンデミック後の食品サービス情勢では独立型店舗が主流に
• 小売店の成長鈍化
• 独立店舗が配達とテイクアウトサービスを強化

展望と機会

• インフレと生活費の高騰により、小売店や旅行店は引き続き苦境に立たされる
• 独立系フードサービスの拡大により、より幅広い消費者エンゲージメントの機会が生まれる
• 消費者行動の変化と人口動態の多様化が小売食品サービス業の推進に寄与

カテゴリーデータ

The overall consumer foodservice landscape in Thailand is significantly influenced by the rising cost of living and heightened price-sensitivity. As inflation continues to impact daily expenses, many consumers are becoming increasingly cautious about their spending habits, particularly in terms of dining out. This economic pressure has led to a noticeable shift towards more affordable dining options, such as independent full-service restaurants and street stalls/kiosks. These foodservice channel...

Euromonitor International's Consumer Foodservice in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Consumer Foodservice by Fulfillment, Consumer Foodservice by Location, Consumer Foodservice by Ordering Platform, Consumer Foodservice by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Foodservice market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Consumer foodservice in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Independent foodservice developments
• What next for consumer foodservice?

MARKET DATA

• Table 1 Units, Transactions and Value Sales in Consumer Foodservice 2019-2024
• Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2019-2024
• Table 3 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2024
• Table 4 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2019-2024
• Table 5 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2019-2024
• Table 6 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2024
• Table 7 Sales in Consumer Foodservice by Location: % Foodservice Value 2019-2024
• Table 8 Sales in Consumer Foodservice by Fulfillment: % Foodservice Value 2019-2024
• Table 9 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2020-2024
• Table 10 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2021-2024
• Table 11 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2024
• Table 12 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2024-2029
• Table 13 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

LIMITED-SERVICE RESTAURANTS IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Slowdown for limited-service restaurants amid rising costs and shifting consumer preferences
• Intense competition arises from economic challenges and evolving consumer trends
• Online delivery leads as consumer preferences shift

PROSPECTS AND OPPORTUNITIES

• Intense competition continues amid rising price sensitivity and new market entrants
• Evolving consumer trends drive innovation and competition in foodservice fulfilment
• Sustainability emerges as consumers demand eco-conscious practices

CATEGORY DATA

• Table 14 Limited-Service Restaurants by Category: Units/Outlets 2019-2024
• Table 15 Sales in Limited-Service Restaurants by Category: Number of Transactions 2019-2024
• Table 16 Sales in Limited-Service Restaurants by Category: Foodservice Value 2019-2024
• Table 17 Limited-Service Restaurants by Category: % Units/Outlets Growth 2019-2024
• Table 18 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2019-2024
• Table 19 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2019-2024
• Table 20 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2020-2024
• Table 21 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2021-2024
• Table 22 Forecast Limited-Service Restaurants by Category: Units/Outlets 2024-2029
• Table 23 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2024-2029
• Table 24 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2024-2029
• Table 25 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2024-2029
• Table 26 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2024-2029
• Table 27 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2024-2029

CAFES/BARS IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Juice/smoothie bars surge as health and wellness trend captivates Thai consumers
• Intense competition shapes specialist coffee and tea shops amid rise in discerning consumers
• Chained cafes lose competitive edge as consumers shift to specialist coffee and tea shops

PROSPECTS AND OPPORTUNITIES

• New wave of Chinese entrants set to intensify competition
• Eat-in and takeaway options to drive growth of cafes/bars
• Health and wellness trend will further shape consumer choices

CATEGORY DATA

• Table 142 Cafes/Bars by Category: Units/Outlets 2019-2024
• Table 143 Sales in Cafes/Bars by Category: Number of Transactions 2019-2024
• Table 144 Sales in Cafes/Bars by Category: Foodservice Value 2019-2024
• Table 145 Cafes/Bars by Category: % Units/Outlets Growth 2019-2024
• Table 146 Sales in Cafes/Bars by Category: % Transaction Growth 2019-2024
• Table 147 Sales in Cafes/Bars by Category: % Foodservice Value Growth 2019-2024
• Table 148 GBO Company Shares in Chained Cafes/Bars: % Foodservice Value 2020-2024
• Table 149 GBN Brand Shares in Chained Cafes/Bars: % Foodservice Value 2021-2024
• Table 150 Forecast Cafes/Bars by Category: Units/Outlets 2024-2029
• Table 151 Forecast Sales in Cafes/Bars by Category: Number of Transactions 2024-2029
• Table 152 Forecast Sales in Cafes/Bars by Category: Foodservice Value 2024-2029
• Table 153 Forecast Cafes/Bars by Category: % Units/Outlets Growth 2024-2029
• Table 154 Forecast Sales in Cafes/Bars by Category: % Transaction Growth 2024-2029
• Table 155 Forecast Sales in Cafes/Bars by Category: % Foodservice Value Growth 2024-2029

FULL-SERVICE RESTAURANTS IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Full-service restaurants challenged by rising cost of living and fierce market competition
• Surge of Chinese brands transforms full-service restaurants in Thailand
• Eat-in is primary growth driver as consumers seek experiences

PROSPECTS AND OPPORTUNITIES

• Customer experience as the focus for full-service restaurants
• Eat-in will continue to dominate full-service restaurants
• Demand for healthier alternatives becomes essential

CATEGORY DATA

• Table 28 Full-Service Restaurants by Category: Units/Outlets 2019-2024
• Table 29 Sales in Full-Service Restaurants by Category: Number of Transactions 2019-2024
• Table 30 Sales in Full-Service Restaurants by Category: Foodservice Value 2019-2024
• Table 31 Full-Service Restaurants by Category: % Units/Outlets Growth 2019-2024
• Table 32 Sales in Full-Service Restaurants by Category: % Transaction Growth 2019-2024
• Table 33 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2019-2024
• Table 34 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2020-2024
• Table 35 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2021-2024
• Table 36 Forecast Full-Service Restaurants by Category: Units/Outlets 2024-2029
• Table 37 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2024-2029
• Table 38 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2024-2029
• Table 39 Forecast Full-Service Restaurants by Category: % Units/Outlets Growth 2024-2029
• Table 40 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2024-2029
• Table 41 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2024-2029

SELF-SERVICE CAFETERIAS IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Self-service cafeterias finds niche amid thriving foodservice industry
• Ikea Restaurant becomes healthy quick-service alternative

PROSPECTS AND OPPORTUNITIES

• Health and wellness trend will continue to drive consumers' foodservice choices
• Enhancing dining experience with technology integration

CATEGORY DATA

• Table 42 Self-Service Cafeterias: Units/Outlets 2019-2024
• Table 43 Sales in Self-Service Cafeterias: Number of Transactions 2019-2024
• Table 44 Sales in Self-Service Cafeterias: Foodservice Value 2019-2024
• Table 45 Sales in Self-Service Cafeterias: % Units/Outlets Growth 2019-2024
• Table 46 Sales in Self-Service Cafeterias: % Transaction Growth 2019-2024
• Table 47 Sales in Self-Service Cafeterias: % Foodservice Value Growth 2019-2024
• Table 48 GBO Company Shares in Chained Self-Service Cafeterias: % Foodservice Value 2020-2024
• Table 49 GBN Brand Shares in Chained Self-Service Cafeterias: % Foodservice Value 2021-2024
• Table 50 Forecast Self-Service Cafeterias: Units/Outlets 2024-2029
• Table 51 Forecast Sales in Self-Service Cafeterias: Number of Transactions 2024-2029
• Table 52 Forecast Sales in Self-Service Cafeterias: Foodservice Value 2024-2029
• Table 53 Forecast Self-Service Cafeterias: % Units/Outlets Growth 2024-2029
• Table 54 Forecast Sales in Self-Service Cafeterias: % Transaction Growth 2024-2029
• Table 55 Forecast Sales in Self-Service Cafeterias: % Foodservice Value Growth 2024-2029

STREET STALLS/KIOSKS IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Affordability and convenience encourage consumers to visit street stalls/kiosks
• Chinese brands transform street stall beverage scene in Thailand
• Delivery increasingly gains ground in the fulfilment space

PROSPECTS AND OPPORTUNITIES

• Competition from mainland China will push local street stalls/kiosks to innovate
• Untapped market of online takeaway in Thailand's foodservice landscape

CATEGORY DATA

• Table 56 Street Stalls/Kiosks: Units/Outlets 2019-2024
• Table 57 Sales in Street Stalls/Kiosks: Number of Transactions 2019-2024
• Table 58 Sales in Street Stalls/Kiosks: Foodservice Value 2019-2024
• Table 59 Street Stalls/Kiosks: % Units/Outlets Growth 2019-2024
• Table 60 Sales in Street Stalls/Kiosks: % Transaction Growth 2019-2024
• Table 61 Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2019-2024
• Table 62 GBO Company Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2020-2024
• Table 63 GBN Brand Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2021-2024
• Table 64 Forecast Street Stalls/Kiosks: Units/Outlets 2024-2029
• Table 65 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2024-2029
• Table 66 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2024-2029
• Table 67 Forecast Street Stalls/Kiosks: % Units/Outlets Growth 2024-2029
• Table 68 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2024-2029
• Table 69 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2024-2029

CONSUMER FOODSERVICE BY LOCATION IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Standalone is dominant location in post-pandemic foodservice landscape
• Slowdown in growth for retail locations
• Standalone outlets enhance delivery and takeaway services

PROSPECTS AND OPPORTUNITIES

• Inflation and high cost of living to continue challenging retail and travel locations
• Expanding standalone foodservice unlocks opportunities for broader consumer engagement
• Shift in consumer behaviour and diverse demographics to drive retail foodservice

CATEGORY DATA

• Table 70 Consumer Foodservice by Location: Units/Outlets 2019-2024
• Table 71 Sales in Consumer Foodservice by Location: Number of Transactions 2019-2024
• Table 72 Sales in Consumer Foodservice by Location: Foodservice Value 2019-2024
• Table 73 Consumer Foodservice by Location: % Units/Outlets Growth 2019-2024
• Table 74 Sales in Consumer Foodservice by Location: % Transaction Growth 2019-2024
• Table 75 Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2019-2024
• Table 76 Consumer Foodservice through Standalone: Units/Outlets 2019-2024
• Table 77 Sales in Consumer Foodservice through Standalone: Number of Transactions 2019-2024
• Table 78 Sales in Consumer Foodservice through Standalone: Foodservice Value 2019-2024
• Table 79 Consumer Foodservice through Standalone: % Units/Outlets Growth 2019-2024
• Table 80 Sales in Consumer Foodservice through Standalone: % Transaction Growth 2019-2024
• Table 81 Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2019-2024
• Table 82 Consumer Foodservice through Leisure: Units/Outlets 2019-2024
• Table 83 Sales in Consumer Foodservice through Leisure: Number of Transactions 2019-2024
• Table 84 Sales in Consumer Foodservice through Leisure: Foodservice Value 2019-2024
• Table 85 Consumer Foodservice through Leisure: % Units/Outlets Growth 2019-2024
• Table 86 Sales in Consumer Foodservice through Leisure: % Transaction Growth 2019-2024
• Table 87 Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2019-2024
• Table 88 Consumer Foodservice through Retail: Units/Outlets 2019-2024
• Table 89 Sales in Consumer Foodservice through Retail: Number of Transactions 2019-2024
• Table 90 Sales in Consumer Foodservice through Retail: Foodservice Value 2019-2024
• Table 91 Consumer Foodservice through Retail: % Units/Outlets Growth 2019-2024
• Table 92 Sales in Consumer Foodservice through Retail: % Transaction Growth 2019-2024
• Table 93 Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2019-2024
• Table 94 Consumer Foodservice through Lodging: Units/Outlets 2019-2024
• Table 95 Sales in Consumer Foodservice through Lodging: Number of Transactions 2019-2024
• Table 96 Sales in Consumer Foodservice through Lodging: Foodservice Value 2019-2024
• Table 97 Consumer Foodservice through Lodging: % Units/Outlets Growth 2019-2024
• Table 98 Sales in Consumer Foodservice through Lodging: % Transaction Growth 2019-2024
• Table 99 Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2019-2024
• Table 100 Consumer Foodservice through Travel: Units/Outlets 2019-2024
• Table 101 Sales in Consumer Foodservice through Travel: Number of Transactions 2019-2024
• Table 102 Sales in Consumer Foodservice through Travel: Foodservice Value 2019-2024
• Table 103 Consumer Foodservice through Travel: % Units/Outlets Growth 2019-2024
• Table 104 Sales in Consumer Foodservice through Travel: % Transaction Growth 2019-2024
• Table 105 Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2019-2024
• Table 106 Forecast Consumer Foodservice by Location: Units/Outlets 2024-2029
• Table 107 Forecast Sales in Consumer Foodservice by Location: Number of Transactions 2024-2029
• Table 108 Forecast Sales in Consumer Foodservice by Location: Foodservice Value 2024-2029
• Table 109 Forecast Consumer Foodservice by Location: % Units/Outlets Growth 2024-2029
• Table 110 Forecast Sales in Consumer Foodservice by Location: % Transaction Growth 2024-2029
• Table 111 Forecast Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2024-2029
• Table 112 Forecast Consumer Foodservice through Standalone: Units/Outlets 2024-2029
• Table 113 Forecast Sales in Consumer Foodservice through Standalone: Number of Transactions 2024-2029
• Table 114 Forecast Sales in Consumer Foodservice through Standalone: Foodservice Value 2024-2029
• Table 115 Forecast Consumer Foodservice through Standalone: % Units/Outlets Growth 2024-2029
• Table 116 Forecast Sales in Consumer Foodservice through Standalone: % Transaction Growth 2024-2029
• Table 117 Forecast Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2024-2029
• Table 118 Forecast Consumer Foodservice through Leisure: Units/Outlets 2024-2029
• Table 119 Forecast Sales in Consumer Foodservice through Leisure: Number of Transactions 2024-2029
• Table 120 Forecast Sales in Consumer Foodservice through Leisure: Foodservice Value 2024-2029
• Table 121 Forecast Consumer Foodservice through Leisure: % Units/Outlets Growth 2024-2029
• Table 122 Forecast Sales in Consumer Foodservice through Leisure: % Transaction Growth 2024-2029
• Table 123 Forecast Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2024-2029
• Table 124 Forecast Consumer Foodservice through Retail: Units/Outlets 2024-2029
• Table 125 Forecast Sales in Consumer Foodservice through Retail: Number of Transactions 2024-2029
• Table 126 Forecast Sales in Consumer Foodservice through Retail: Foodservice Value 2024-2029
• Table 127 Forecast Consumer Foodservice through Retail: % Units/Outlets Growth 2024-2029
• Table 128 Forecast Sales in Consumer Foodservice through Retail: % Transaction Growth 2024-2029
• Table 129 Forecast Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2024-2029
• Table 130 Forecast Consumer Foodservice through Lodging: Units/Outlets 2024-2029
• Table 131 Forecast Sales in Consumer Foodservice through Lodging: Number of Transactions 2024-2029
• Table 132 Forecast Sales in Consumer Foodservice through Lodging: Foodservice Value 2024-2029
• Table 133 Forecast Consumer Foodservice through Lodging: % Units/Outlets Growth 2024-2029
• Table 134 Forecast Sales in Consumer Foodservice through Lodging: % Transaction Growth 2024-2029
• Table 135 Forecast Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2024-2029
• Table 136 Forecast Consumer Foodservice through Travel: Units/Outlets 2024-2029
• Table 137 Forecast Sales in Consumer Foodservice through Travel: Number of Transactions 2024-2029
• Table 138 Forecast Sales in Consumer Foodservice through Travel: Foodservice Value 2024-2029
• Table 139 Forecast Consumer Foodservice through Travel: % Units/Outlets Growth 2024-2029
• Table 140 Forecast Sales in Consumer Foodservice through Travel: % Transaction Growth 2024-2029
• Table 141 Forecast Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2024-2029