フィリピンの消費者向け食品サービス市場

2024年には、フィリピンの消費者向け食品サービス産業は回復力を示し、その原動力となったのは、同国の中間所得層が増加し、地元経済が強まるにつれて外食志向が強まっていることでした。このカテゴリーは着実に成長し、地元の消費者は引き続き外食の選択において体験と利便性を優先しています。レビュー期間の前年と比較して成長は鈍化したもの、消費者の流動性は引き続き高く、手軽で手頃な価格の食品オプションに対する需要が持続しています。

当レポートでは、フィリピンの消費者向け食品サービス市場について調査し、セクター別のフードサービス売上高、店舗数、取引件数、成長牽引要因、主要企業、主要ブランドを特定し、食習慣、ライフスタイルの変化、観光消費、法律問題など、市場に影響を与える主な要因の戦略的分析を提供します。2029年までの予測は、市場がどのように変化するかを示しています。

目次

目次と表のリスト

エグゼクティブサマリー

市場データ

免責事項

情報源

フィリピンの限定サービスレストラン

主なデータ結果

2024年の発展

• インフレの影響にもかかわらず、2024年も限定サービスレストランの業績は好調を維持
• 食品サービスにおける利便性と価値の向上が鍵
• 参入企業は、これまで未開拓だった分野に進出し、より高いコストパフォーマンスを提供することで成長を維持

展望と機会

• 経済状況の改善は売上にプラスの影響を与える
• ファーストフードデリバリーはAIイノベーションでカテゴリーの成長を促進
• 持続可能性と包括性への注目の高まり

カテゴリーデータ

フィリピンのカフェ/バー

主なデータ結果

2024年の発展

• 消費者の移動の増加がカフェ/バーの成長を支えている
• フィリピンのコーヒー産業は2024年に大きな課題に直面
• テイクアウトコーヒーの新興企業による手頃な価格のコーヒーが増加中

展望と機会

• 参入企業は新しいフォーマットを模索し、カフェやバーの成長を持続させる
• Starbucksは、小規模な企業との競合が激化する中、引き続きこのカテゴリーをリード
• コンビニエンスストアは今後数年間でコーヒーショップにとって脅威となる

カテゴリーデータ

フィリピンのフルサービスレストラン

主なデータ結果

2024年の発展

• フルサービスレストランは、国内および海外での成長により安定を維持
• 拡張と新しいコンセプトは前向きな見通しを反映している
• 店内飲食と店外サービスのバランスを取ることが成長の鍵

展望と機会

• 参入企業が未開拓地域への進出を模索しているため、継続的な成長が期待される
• 国際選手の加入はフィリピンの潜在力を示す
• 偽造PWDカードの不正使用によりレストランが財政難に直面する可能性

カテゴリーデータ

フィリピンのセルフサービスカフェテリア

主なデータ結果

2024年の発展

• 競合が激化する中、2024年には屋台・キオスクが緩やかに成長する
• ミルクティーはフィリピンで依然として人気の飲み物だが、飽和状態に陥っている
• フランチャイズは依然としてカテゴリー成長の重要な原動力となっている

展望と機会

• ミルクティーとテイクアウトコーヒーのキオスク形式の継続的な人気がさらなる成長を後押し
• 参入企業は効果的に競争するためにデジタルプレゼンスの構築に注力する
• 今後数年間の屋台・キオスクの見通しは楽観的

カテゴリーデータ

フィリピンの地域別消費者向け食品サービス

主なデータ結果

2024年の発展

• 2024年、地域別の消費者向け食品サービス市場の堅調な業績
• モールの拡張により参入企業のチャンスが拡大
• すべての拠点で可視化されたフルフィルメント戦略

展望と機会

• 旅行を通じたフードサービスは堅調な成長が見込まれる一方、独立店舗も増える見込み
• 不動産会社が未開拓地域に進出するにつれ、小売スペースの増加が期待される
• 食品サービス企業は、その範囲を拡大するために、新たな形態を模索し続ける

カテゴリーデータ

In 2024, consumer foodservice in the Philippines showed resilience, driven by the country's growing middle class and their increasing preference for dining out as the local economy strengthens. The category grew steadily, with local consumers continuing to prioritise experiences and convenience in their dining choices. Despite slower growth compared to previous years of the review period, consumer mobility remained strong, and there was sustained demand for quick and affordable food options, suc...

Euromonitor International's Consumer Foodservice in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Consumer Foodservice by Fulfillment, Consumer Foodservice by Location, Consumer Foodservice by Ordering Platform, Consumer Foodservice by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Foodservice market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Consumer foodservice in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Independent foodservice developments
• What next for consumer foodservice?

MARKET DATA

• Table 1 Units, Transactions and Value Sales in Consumer Foodservice 2019-2024
• Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2019-2024
• Table 3 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2024
• Table 4 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2019-2024
• Table 5 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2019-2024
• Table 6 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2024
• Table 7 Sales in Consumer Foodservice by Location: % Foodservice Value 2019-2024
• Table 8 Sales in Consumer Foodservice by Fulfillment: % Foodservice Value 2019-2024
• Table 9 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2020-2024
• Table 10 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2021-2024
• Table 11 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2024
• Table 12 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2024-2029
• Table 13 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

LIMITED-SERVICE RESTAURANTS IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Continued strong performance for limited-service restaurants in 2024, despite impact of inflation
• Enhancing convenience and value in foodservice are key
• Players seek to sustain growth by expanding into previously untapped areas and offering more value for money

PROSPECTS AND OPPORTUNITIES

• Improving economic conditions will have a positive impact on sales
• Fast food delivery fuels category growth with AI innovations
• Emerging focus on sustainability and inclusivity

CATEGORY DATA

• Table 14 Limited-Service Restaurants by Category: Units/Outlets 2019-2024
• Table 15 Sales in Limited-Service Restaurants by Category: Number of Transactions 2019-2024
• Table 16 Sales in Limited-Service Restaurants by Category: Foodservice Value 2019-2024
• Table 17 Limited-Service Restaurants by Category: % Units/Outlets Growth 2019-2024
• Table 18 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2019-2024
• Table 19 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2019-2024
• Table 20 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2020-2024
• Table 21 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2021-2024
• Table 22 Forecast Limited-Service Restaurants by Category: Units/Outlets 2024-2029
• Table 23 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2024-2029
• Table 24 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2024-2029
• Table 25 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2024-2029
• Table 26 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2024-2029
• Table 27 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2024-2029

CAFES/BARS IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Increase in consumer mobility sustains growth of cafe/bars
• Coffee industry in the Philippines faces significant challenges in 2024
• Affordable coffee is on the rise, driven by grab-and-go start-ups

PROSPECTS AND OPPORTUNITIES

• Players will explore new formats, helping cafes/bars to sustain growth
• Starbucks will continue to lead the category amid increasing competition from smaller players
• Convenience stores could pose a threat to coffee shops in the coming years

CATEGORY DATA

• Table 28 Cafes/Bars by Category: Units/Outlets 2019-2024
• Table 29 Sales in Cafes/Bars by Category: Number of Transactions 2019-2024
• Table 30 Sales in Cafes/Bars by Category: Foodservice Value 2019-2024
• Table 31 Cafes/Bars by Category: % Units/Outlets Growth 2019-2024
• Table 32 Sales in Cafes/Bars by Category: % Transaction Growth 2019-2024
• Table 33 Sales in Cafes/Bars by Category: % Foodservice Value Growth 2019-2024
• Table 34 GBO Company Shares in Chained Cafes/Bars: % Foodservice Value 2020-2024
• Table 35 GBN Brand Shares in Chained Cafes/Bars: % Foodservice Value 2021-2024
• Table 36 Forecast Cafes/Bars by Category: Units/Outlets 2024-2029
• Table 37 Forecast Sales in Cafes/Bars by Category: Number of Transactions 2024-2029
• Table 38 Forecast Sales in Cafes/Bars by Category: Foodservice Value 2024-2029
• Table 39 Forecast Cafes/Bars by Category: % Units/Outlets Growth 2024-2029
• Table 40 Forecast Sales in Cafes/Bars by Category: % Transaction Growth 2024-2029
• Table 41 Forecast Sales in Cafes/Bars by Category: % Foodservice Value Growth 2024-2029

FULL-SERVICE RESTAURANTS IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Full-service restaurants maintain stability with local and international growth
• Expansions and new concepts reflect positive outlook
• Balancing dine-in and off-premise services remains key for growth

PROSPECTS AND OPPORTUNITIES

• Continued growth expected as players look to expand into untapped locations
• Arrival of international players illustrates potential in the Philippines
• Restaurants may face financial strain due to fake PWD card misuse

CATEGORY DATA

• Table 42 Full-Service Restaurants by Category: Units/Outlets 2019-2024
• Table 43 Sales in Full-Service Restaurants by Category: Number of Transactions 2019-2024
• Table 44 Sales in Full-Service Restaurants by Category: Foodservice Value 2019-2024
• Table 45 Full-Service Restaurants by Category: % Units/Outlets Growth 2019-2024
• Table 46 Sales in Full-Service Restaurants by Category: % Transaction Growth 2019-2024
• Table 47 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2019-2024
• Table 48 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2020-2024
• Table 49 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2021-2024
• Table 50 Forecast Full-Service Restaurants by Category: Units/Outlets 2024-2029
• Table 51 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2024-2029
• Table 52 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2024-2029
• Table 53 Forecast Full-Service Restaurants by Category: % Units/Outlets Growth 2024-2029
• Table 54 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2024-2029
• Table 55 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2024-2029

SELF-SERVICE CAFETERIAS IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Moderate growth for street stalls/kiosks in 2024 as competition intensifies
• Milk tea remains a popular beverage in the Philippines but faces saturation
• Franchising remains a key driver of category growth

PROSPECTS AND OPPORTUNITIES

• Ongoing popularity of milk tea and grab-and-go coffee kiosk format will fuel further growth
• Players will focus on building their digital presence to compete effectively
• Optimistic outlook for street stalls/kiosks in the years ahead

CATEGORY DATA

• Table 56 Street Stalls/Kiosks: Units/Outlets 2019-2024
• Table 57 Sales in Street Stalls/Kiosks: Number of Transactions 2019-2024
• Table 58 Sales in Street Stalls/Kiosks: Foodservice Value 2019-2024
• Table 59 Street Stalls/Kiosks: % Units/Outlets Growth 2019-2024
• Table 60 Sales in Street Stalls/Kiosks: % Transaction Growth 2019-2024
• Table 61 Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2019-2024
• Table 62 GBO Company Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2020-2024
• Table 63 GBN Brand Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2021-2024
• Table 64 Forecast Street Stalls/Kiosks: Units/Outlets 2024-2029
• Table 65 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2024-2029
• Table 66 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2024-2029
• Table 67 Forecast Street Stalls/Kiosks: % Units/Outlets Growth 2024-2029
• Table 68 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2024-2029
• Table 69 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2024-2029

CONSUMER FOODSERVICE BY LOCATION IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Solid performance for consumer foodservice by location in 2024
• Mall expansion expands opportunities for players
• Fulfilment strategies visible across all locations

PROSPECTS AND OPPORTUNITIES

• Foodservice through travel will see robust growth, while more stand-alone outlets are likely to emerge
• More retail spaces are expected as real estate companies expand into unserved areas
• Foodservice players will continue to explore additional formats to expand their reach

CATEGORY DATA

• Table 70 Consumer Foodservice by Location: Units/Outlets 2019-2024
• Table 71 Sales in Consumer Foodservice by Location: Number of Transactions 2019-2024
• Table 72 Sales in Consumer Foodservice by Location: Foodservice Value 2019-2024
• Table 73 Consumer Foodservice by Location: % Units/Outlets Growth 2019-2024
• Table 74 Sales in Consumer Foodservice by Location: % Transaction Growth 2019-2024
• Table 75 Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2019-2024
• Table 76 Consumer Foodservice through Standalone: Units/Outlets 2019-2024
• Table 77 Sales in Consumer Foodservice through Standalone: Number of Transactions 2019-2024
• Table 78 Sales in Consumer Foodservice through Standalone: Foodservice Value 2019-2024
• Table 79 Consumer Foodservice through Standalone: % Units/Outlets Growth 2019-2024
• Table 80 Sales in Consumer Foodservice through Standalone: % Transaction Growth 2019-2024
• Table 81 Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2019-2024
• Table 82 Consumer Foodservice through Leisure: Units/Outlets 2019-2024
• Table 83 Sales in Consumer Foodservice through Leisure: Number of Transactions 2019-2024
• Table 84 Sales in Consumer Foodservice through Leisure: Foodservice Value 2019-2024
• Table 85 Consumer Foodservice through Leisure: % Units/Outlets Growth 2019-2024
• Table 86 Sales in Consumer Foodservice through Leisure: % Transaction Growth 2019-2024
• Table 87 Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2019-2024
• Table 88 Consumer Foodservice through Retail: Units/Outlets 2019-2024
• Table 89 Sales in Consumer Foodservice through Retail: Number of Transactions 2019-2024
• Table 90 Sales in Consumer Foodservice through Retail: Foodservice Value 2019-2024
• Table 91 Consumer Foodservice through Retail: % Units/Outlets Growth 2019-2024
• Table 92 Sales in Consumer Foodservice through Retail: % Transaction Growth 2019-2024
• Table 93 Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2019-2024
• Table 94 Consumer Foodservice through Lodging: Units/Outlets 2019-2024
• Table 95 Sales in Consumer Foodservice through Lodging: Number of Transactions 2019-2024
• Table 96 Sales in Consumer Foodservice through Lodging: Foodservice Value 2019-2024
• Table 97 Consumer Foodservice through Lodging: % Units/Outlets Growth 2019-2024
• Table 98 Sales in Consumer Foodservice through Lodging: % Transaction Growth 2019-2024
• Table 99 Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2019-2024
• Table 100 Consumer Foodservice through Travel: Units/Outlets 2019-2024
• Table 101 Sales in Consumer Foodservice through Travel: Number of Transactions 2019-2024
• Table 102 Sales in Consumer Foodservice through Travel: Foodservice Value 2019-2024
• Table 103 Consumer Foodservice through Travel: % Units/Outlets Growth 2019-2024
• Table 104 Sales in Consumer Foodservice through Travel: % Transaction Growth 2019-2024
• Table 105 Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2019-2024
• Table 106 Forecast Consumer Foodservice by Location: Units/Outlets 2024-2029
• Table 107 Forecast Sales in Consumer Foodservice by Location: Number of Transactions 2024-2029
• Table 108 Forecast Sales in Consumer Foodservice by Location: Foodservice Value 2024-2029
• Table 109 Forecast Consumer Foodservice by Location: % Units/Outlets Growth 2024-2029
• Table 110 Forecast Sales in Consumer Foodservice by Location: % Transaction Growth 2024-2029
• Table 111 Forecast Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2024-2029
• Table 112 Forecast Consumer Foodservice through Standalone: Units/Outlets 2024-2029
• Table 113 Forecast Sales in Consumer Foodservice through Standalone: Number of Transactions 2024-2029
• Table 114 Forecast Sales in Consumer Foodservice through Standalone: Foodservice Value 2024-2029
• Table 115 Forecast Consumer Foodservice through Standalone: % Units/Outlets Growth 2024-2029
• Table 116 Forecast Sales in Consumer Foodservice through Standalone: % Transaction Growth 2024-2029
• Table 117 Forecast Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2024-2029
• Table 118 Forecast Consumer Foodservice through Leisure: Units/Outlets 2024-2029
• Table 119 Forecast Sales in Consumer Foodservice through Leisure: Number of Transactions 2024-2029
• Table 120 Forecast Sales in Consumer Foodservice through Leisure: Foodservice Value 2024-2029
• Table 121 Forecast Consumer Foodservice through Leisure: % Units/Outlets Growth 2024-2029
• Table 122 Forecast Sales in Consumer Foodservice through Leisure: % Transaction Growth 2024-2029
• Table 123 Forecast Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2024-2029
• Table 124 Forecast Consumer Foodservice through Retail: Units/Outlets 2024-2029
• Table 125 Forecast Sales in Consumer Foodservice through Retail: Number of Transactions 2024-2029
• Table 126 Forecast Sales in Consumer Foodservice through Retail: Foodservice Value 2024-2029
• Table 127 Forecast Consumer Foodservice through Retail: % Units/Outlets Growth 2024-2029
• Table 128 Forecast Sales in Consumer Foodservice through Retail: % Transaction Growth 2024-2029
• Table 129 Forecast Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2024-2029
• Table 130 Forecast Consumer Foodservice through Lodging: Units/Outlets 2024-2029
• Table 131 Forecast Sales in Consumer Foodservice through Lodging: Number of Transactions 2024-2029
• Table 132 Forecast Sales in Consumer Foodservice through Lodging: Foodservice Value 2024-2029
• Table 133 Forecast Consumer Foodservice through Lodging: % Units/Outlets Growth 2024-2029
• Table 134 Forecast Sales in Consumer Foodservice through Lodging: % Transaction Growth 2024-2029
• Table 135 Forecast Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2024-2029
• Table 136 Forecast Consumer Foodservice through Travel: Units/Outlets 2024-2029
• Table 137 Forecast Sales in Consumer Foodservice through Travel: Number of Transactions 2024-2029
• Table 138 Forecast Sales in Consumer Foodservice through Travel: Foodservice Value 2024-2029
• Table 139 Forecast Consumer Foodservice through Travel: % Units/Outlets Growth 2024-2029
• Table 140 Forecast Sales in Consumer Foodservice through Travel: % Transaction Growth 2024-2029
• Table 141 Forecast Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2024-2029