ベトナムの小売市場

2024年、ベトナムの小売市場は、経済業績の改善と、インバウンドと地元観光客の大幅な増加に牽引され、ほとんどのチャネルでプラス成長を遂げました。ベトナムは前年を大幅に上回る観光客を迎え入れ、ハノイ、ダナン、ホーチミン市などの人気観光地や主要都市にあるコンビニエンスストア、ハイパーマーケット、スーパーマーケット、総合スーパー、アパレル・靴専門店などの近代的な小売店での売上を支えています。

当レポートでは、ベトナムの小売市場について調査し、ハイパーマーケット、スーパーマーケット、ディスカウントストア、コンビニエンスストア、複合小売店、健康・美容関連小売店、衣料品・フットウェアなどのチャネル別の分析を提供するとともに、業績や直面している課題などを提供しています。

目次

目次と表のリスト

エグゼクティブサマリー

動作環境

• 非公式小売業
• 実店舗の営業時間
• 季節性
• ベトナムの旧正月（テト）
• ブラックフライデー
• 売上2桁日数

市場データ

免責事項

情報源

ベトナムのコンビニエンスストア

主なデータ結果

2024年の発展

• コンビニエンスストアは2024年も成長を続ける
• 拡張とRTEサービスへの投資
• コラボレーションとモバイルアプリはより多くの顧客を引き付けることを目的としている

展望と機会

• コンビニエンスストアは今後も成長を続ける
• 競合は激化する
• 参入企業は引き続き若い消費者をターゲットにする見込み

チャンネルデータ

ベトナムのハイパーマーケット

主なデータ結果

2024年の発展

• ハイパーマーケットは2024年に堅調な成長を示す
• 激しい競合の中でAEONが拡大
• 統合型小売複合施設がチャネルの魅力を高める

展望と機会

• 経済指標はハイパーマーケットのさらなる成長を支持
• イノベーションがハイパーマーケット企業の戦略を形作る
• 新たな分野への拡大が回復力を支える

チャンネルデータ

ベトナムのスーパーマーケット

主なデータ結果

2024年の発展

• スーパーマーケットの堅調な成長は2024年も続く
• Masan ConsumerとAEONが多角的な拡大を追求
• Central RetailがMini go!コンセプトを拡大

展望と機会

• スーパーマーケットは持続的な成長を遂げる
• 郊外や農村地域へのさらなる拡大
• 複合開発におけるスーパーマーケットの増加

チャンネルデータ

ベトナムの小さな地元食料品店

主なデータ結果

2024年の発展

• 現代の小売業者は地元の小規模食料品店の成長を制限する
• 参入企業はより多くの顧客を引き付けるための戦略を追求する
• オンラインチャネルが地元の小規模食料品店の売上を押し上げる

展望と機会

• 安定した業績は勢いを鈍化させる
• より幅広い視聴者にリーチするには、イノベーションが依然として重要
• 独立所有権のもとで分裂は続く

チャンネルデータ

ベトナムの雑貨店

主なデータ結果

2024年の発展

• 総合小売店は持続的な成長を遂げている
• AEONは2024年も総合トップを維持
• チェーン展開する雑貨店が好調な業績を記録

展望と機会

• 総合小売店は明るい未来を期待している
• イノベーションへの投資の増加
• 小売eコマースは総合小売店に引き続き課題している

チャンネルデータ

ベトナムのアパレルとフットウェアの専門店

主なデータ結果

2024年の発展

• アパレル・靴専門店の成長鈍化に苦しむ
• 地元ブランドが競合に挑む中、国際ブランドが力をつける
• 財政的圧力により店舗閉鎖とオンラインへの転換を余儀なくされる

展望と機会

• オンライン販売と持続可能性が戦略的アプローチを推進
• 回復への明るい兆し
• デジタル時代における顧客との絆の強化

チャンネルデータ

ベトナムの家電製品および電子機器の専門店

主なデータ結果

2024年の発展

• 家電・電子機器専門業者の緩やかな回復
• Mobile World JSCは統合を継続
• FPTが家電製品に進出、グエンキム氏は店舗のイノベーションに注力

展望と機会

• ダイナミックな気候の中での回復への道
• オンライン販売は引き続き拡大
• 進化する市場における競合の激化

チャンネルデータ

ベトナムの健康と美容の専門店

主なデータ結果

2024年の発展

• 2024年、健康と美容の専門店の業績は好調
• FPT Corps、Long Chauの存在感を全国に拡大
• 美容専門店の店舗数は徐々に回復

展望と機会

• 経済成長と観光が将来の業績を押し上げる
• eコマースが店舗型小売業を上回る見込み
• 小売業者は消費者を魅了するためにイノベーションを強調する

チャンネルデータ

ベトナムの家庭用品の専門店

主なデータ結果

2024年の発展

• 厳しい状況下でも安定した需要が見込まれる
• ペットショップとスーパーマーケットが成熟に向かう
• 中古品の魅力が高まる

展望と機会

• 家庭用品専門業者の見通しは明るい
• 競合情勢の分散化
• eコマースとオムニチャネル戦略が勢いを増す

チャンネルデータ

ベトナムでの直接販売

主なデータ結果

2024年の発展

• 2024年に直接販売が回復
• Herbalifeが総合首位を維持
• 流通チャネルの拡大とライセンスの取り消し

展望と機会

• 経済変化の中で緩やかな回復
• 政府の規制は消費者の信頼を高める
• 直接販売業者をテストするための競合の激化

チャンネルデータ

ベトナムでの販売

2024年の発展

• ベトナムでは自動販売機は依然としてほとんどない
• 公共の場での自動販売機の人気の高まり

展望と機会

• 自動販売機は成長し始めるが、予測期間中はごくわずかのまま

チャンネルデータ

ベトナムの小売eコマース

主なデータ結果

2024年の発展

• 小売eコマースは2024年も力強い成長を続ける
• TikTokがベトナムで足場を確保
• 新たな規制が2024年の小売電子商取引を形作る

展望と機会

• 予測は継続的な拡大を示唆している
• より厳しい課税と国境を越えた措置
• 競争戦略とAI導入

チャンネルデータ

In 2024, retail in Vietnam saw positive growth across most channels, driven by improved economic performance and a significant rise in both inbound and local tourism. The country welcomed substantially more visitors than the previous years, supporting sales in modern retail outlets such as convenience stores, hypermarkets, supermarkets, general merchandise stores, and apparel and footwear specialists in popular tourist destinations and major cities including Hanoi, Da Nang, and Ho Chi Minh City.

Euromonitor International's Retail in Vietnam report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Retail E-Commerce, Retail Offline.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retail market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Retail in 2024: the big picture
• New regulations for retail ecommerce
• Retailers increase focus on Gen Z and younger generations
• What next for retail?

OPERATING ENVIRONMENT

• Informal retail
• Opening hours for physical retail
• Summary 1 Standard Opening Hours by Channel Type 2024
• Seasonality
• Vietnamese Lunar New Year (Tet)
• Black Friday
• Double Digit Sales Days

MARKET DATA

• Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2019-2024
• Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2019-2024
• Table 3 Sales in Retail Offline by Channel: Value 2019-2024
• Table 4 Sales in Retail Offline by Channel: % Value Growth 2019-2024
• Table 5 Retail Offline Outlets by Channel: Units 2019-2024
• Table 6 Retail Offline Outlets by Channel: % Unit Growth 2019-2024
• Table 7 Sales in Retail E-Commerce by Product: Value 2019-2024
• Table 8 Sales in Retail E-Commerce by Product: % Value Growth 2019-2024
• Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
• Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 11 Sales in Grocery Retailers by Channel: Value 2019-2024
• Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
• Table 13 Grocery Retailers Outlets by Channel: Units 2019-2024
• Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
• Table 15 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
• Table 16 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 17 Sales in Non-Grocery Retailers by Channel: Value 2019-2024
• Table 18 Sales in Non-Grocery Retailers by Channel: % Value Growth 2019-2024
• Table 19 Non-Grocery Retailers Outlets by Channel: Units 2019-2024
• Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
• Table 21 Retail GBO Company Shares: % Value 2020-2024
• Table 22 Retail GBN Brand Shares: % Value 2021-2024
• Table 23 Retail Offline GBO Company Shares: % Value 2020-2024
• Table 24 Retail Offline GBN Brand Shares: % Value 2021-2024
• Table 25 Retail Offline LBN Brand Shares: Outlets 2021-2024
• Table 26 Retail E-Commerce GBO Company Shares: % Value 2020-2024
• Table 27 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
• Table 28 Grocery Retailers GBO Company Shares: % Value 2020-2024
• Table 29 Grocery Retailers GBN Brand Shares: % Value 2021-2024
• Table 30 Grocery Retailers LBN Brand Shares: Outlets 2021-2024
• Table 31 Non-Grocery Retailers GBO Company Shares: % Value 2020-2024
• Table 32 Non-Grocery Retailers GBN Brand Shares: % Value 2021-2024
• Table 33 Non-Grocery Retailers LBN Brand Shares: Outlets 2021-2024
• Table 34 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2024-2029
• Table 35 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2024-2029
• Table 36 Forecast Sales in Retail Offline by Channel: Value 2024-2029
• Table 37 Forecast Sales in Retail Offline by Channel: % Value Growth 2024-2029
• Table 38 Forecast Retail Offline Outlets by Channel: Units 2024-2029
• Table 39 Forecast Retail Offline Outlets by Channel: % Unit Growth 2024-2029
• Table 40 Forecast Sales in Retail E-Commerce by Product: Value 2024-2029
• Table 41 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2024-2029
• Table 42 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 43 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
• Table 44 Forecast Sales in Grocery Retailers by Channel: Value 2024-2029
• Table 45 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2024-2029
• Table 46 Forecast Grocery Retailers Outlets by Channel: Units 2024-2029
• Table 47 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029
• Table 48 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 49 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
• Table 50 Forecast Sales in Non-Grocery Retailers by Channel: Value 2024-2029
• Table 51 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2024-2029
• Table 52 Forecast Non-Grocery Retailers Outlets by Channel: Units 2024-2029
• Table 53 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 2 Research Sources

CONVENIENCE RETAILERS IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Convenience stores sees continued growth in 2024
• Investment in expansion and RTE offerings
• Collaborations and mobile apps aim to attract more customers

PROSPECTS AND OPPORTUNITIES

• Convenience stores will continue to rise
• Competition set to intensify
• Players will continue to target young consumers

CHANNEL DATA

• Table 54 Convenience Retailers: Value Sales, Outlets and Selling Space 2019-2024
• Table 55 Convenience Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 56 Sales in Convenience Retailers by Channel: Value 2019-2024
• Table 57 Sales in Convenience Retailers by Channel: % Value Growth 2019-2024
• Table 58 Convenience Retailers GBO Company Shares: % Value 2020-2024
• Table 59 Convenience Retailers GBN Brand Shares: % Value 2021-2024
• Table 60 Convenience Retailers LBN Brand Shares: Outlets 2021-2024
• Table 61 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 62 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
• Table 63 Forecast Sales in Convenience Retailers by Channel: Value 2024-2029
• Table 64 Forecast Sales in Convenience Retailers by Channel: % Value Growth 2024-2029

HYPERMARKETS IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Hypermarkets shows robust gains in 2024
• AEON expands amid strong competition
• Integrated retail complexes drive channel appeal

PROSPECTS AND OPPORTUNITIES

• Economic indicators support further growth for hypermarkets
• Innovation shapes strategies for hypermarket players
• Expansion into new areas underpins resilience

CHANNEL DATA

• Table 65 Hypermarkets: Value Sales, Outlets and Selling Space 2019-2024
• Table 66 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 67 Hypermarkets GBO Company Shares: % Value 2020-2024
• Table 68 Hypermarkets GBN Brand Shares: % Value 2021-2024
• Table 69 Hypermarkets LBN Brand Shares: Outlets 2021-2024
• Table 70 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 71 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

SUPERMARKETS IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Robust growth for supermarkets continues in 2024
• Masan Consumer and AEON pursue diversified expansion
• Central Retail expands Mini go! concept

PROSPECTS AND OPPORTUNITIES

• Supermarkets to see sustained growth
• Further expansion into suburban and rural areas
• Rising prevalence of supermarkets in mixed-use developments

CHANNEL DATA

• Table 72 Supermarkets: Value Sales, Outlets and Selling Space 2019-2024
• Table 73 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 74 Supermarkets GBO Company Shares: % Value 2020-2024
• Table 75 Supermarkets GBN Brand Shares: % Value 2021-2024
• Table 76 Supermarkets LBN Brand Shares: Outlets 2021-2024
• Table 77 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 78 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

SMALL LOCAL GROCERS IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Modern retailers limit growth for small local grocers
• Players pursue strategies to attract more customers
• Online channels boost small local grocers' sales

PROSPECTS AND OPPORTUNITIES

• Steady performance faces slowing momentum
• Innovation remains crucial for reaching broader audiences
• Fragmentation persists amid independent ownership

CHANNEL DATA

• Table 79 Small Local Grocers: Value Sales, Outlets and Selling Space 2019-2024
• Table 80 Small Local Grocers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 81 Small Local Grocers GBO Company Shares: % Value 2020-2024
• Table 82 Small Local Grocers GBN Brand Shares: % Value 2021-2024
• Table 83 Small Local Grocers LBN Brand Shares: Outlets 2021-2024
• Table 84 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 85 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

GENERAL MERCHANDISE STORES IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• General merchandise stores sees sustained growth
• AEON remains overall leader in 2024
• Chained variety stores record strong performance

PROSPECTS AND OPPORTUNITIES

• General merchandise stores anticipate a robust future
• Increased investment in innovation
• Retail e-commerce continues to challenge general merchandise stores

CHANNEL DATA

• Table 86 General Merchandise Stores: Value Sales, Outlets and Selling Space 2019-2024
• Table 87 General Merchandise Stores: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 88 Sales in General Merchandise Stores by Channel: Value 2019-2024
• Table 89 Sales in General Merchandise Stores by Channel: % Value Growth 2019-2024
• Table 90 General Merchandise Stores GBO Company Shares: % Value 2020-2024
• Table 91 General Merchandise Stores GBN Brand Shares: % Value 2021-2024
• Table 92 General Merchandise Stores LBN Brand Shares: Outlets 2021-2024
• Table 93 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 94 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
• Table 95 Forecast Sales in General Merchandise Stores by Channel: Value 2024-2029
• Table 96 Forecast Sales in General Merchandise Stores by Channel: % Value Growth 2024-2029

APPAREL AND FOOTWEAR SPECIALISTS IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Apparel and footwear specialists suffers slowed growth
• International labels gain strength as local brands battle competition
• Financial pressures force store closures and online pivots

PROSPECTS AND OPPORTUNITIES

• Online sales and sustainability drive strategic approaches
• Encouraging signs for recovery
• Strengthening customer bonds in a digital era

CHANNEL DATA

• Table 97 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space 2019-2024
• Table 98 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 99 Apparel and Footwear Specialists GBO Company Shares: % Value 2020-2024
• Table 100 Apparel and Footwear Specialists GBN Brand Shares: % Value 2021-2024
• Table 101 Apparel and Footwear Specialists LBN Brand Shares: Outlets 2021-2024
• Table 102 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 103 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

APPLIANCES AND ELECTRONICS SPECIALISTS IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• A modest rebound for appliances and electronics specialists
• Mobile World JSC continues its consolidation
• FPT moves into consumer appliances and Nguyenkim focuses on store innovation

PROSPECTS AND OPPORTUNITIES

• A path to recovery in a dynamic climate
• Online sales to keep on gaining ground
• Rising competition in an evolving market

CHANNEL DATA

• Table 104 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space 2019-2024
• Table 105 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 106 Appliances and Electronics Specialists GBO Company Shares: % Value 2020-2024
• Table 107 Appliances and Electronics Specialists GBN Brand Shares: % Value 2021-2024
• Table 108 Appliances and Electronics Specialists LBN Brand Shares: Outlets 2021-2024
• Table 109 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 110 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

HEALTH AND BEAUTY SPECIALISTS IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Positive performance from health and beauty specialists in 2024
• FPT Corps broadens Long Chau's presence nationwide
• Gradual recovery in beauty specialists' store numbers

PROSPECTS AND OPPORTUNITIES

• Economic growth and tourism to boost future performance
• E-commerce set to outpace store-based retail
• Retailers emphasise innovation to woo consumers

CHANNEL DATA

• Table 111 Health and Beauty Specialists: Value Sales, Outlets and Selling Space 2019-2024
• Table 112 Health and Beauty Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 113 Sales in Health and Beauty Specialists by Channel: Value 2019-2024
• Table 114 Sales in Health and Beauty Specialists by Channel: % Value Growth 2019-2024
• Table 115 Health and Beauty Specialists GBO Company Shares: % Value 2020-2024
• Table 116 Health and Beauty Specialists GBN Brand Shares: % Value 2021-2024
• Table 117 Health and Beauty Specialists LBN Brand Shares: Outlets 2021-2024
• Table 118 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 119 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
• Table 120 Forecast Sales in Health and Beauty Specialists by Channel: Value 2024-2029
• Table 121 Forecast Sales in Health and Beauty Specialists by Channel: % Value Growth 2024-2029

HOME PRODUCTS SPECIALISTS IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Steady demand seen under challenging conditions
• Pet shops and superstores edge towards maturity
• Growing appeal of second-hand goods

PROSPECTS AND OPPORTUNITIES

• Positive outlook for home products specialists
• A fragmented competitive landscape
• E-commerce and omnichannel strategies gain traction

CHANNEL DATA

• Table 122 Home Products Specialists: Value Sales, Outlets and Selling Space 2019-2024
• Table 123 Home Products Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 124 Sales in Home Products Specialists by Channel: Value 2019-2024
• Table 125 Sales in Home Products Specialists by Channel: % Value Growth 2019-2024
• Table 126 Home Products Specialists GBO Company Shares: % Value 2020-2024
• Table 127 Home Products Specialists GBN Brand Shares: % Value 2021-2024
• Table 128 Home Products Specialists LBN Brand Shares: Outlets 2021-2024
• Table 129 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 130 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
• Table 131 Forecast Sales in Home Products Specialists by Channel: Value 2024-2029
• Table 132 Forecast Sales in Home Products Specialists by Channel: % Value Growth 2024-2029

DIRECT SELLING IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Rebound for direct selling in 2024
• Herbalife retains overall leadership
• Wider distribution channels and cancelled licences

PROSPECTS AND OPPORTUNITIES

• Gradual recovery amid economic change
• Government regulations bolster consumer trust
• Heightened competition to test direct sellers

CHANNEL DATA

• Table 133 Direct Selling by Product: Value 2019-2024
• Table 134 Direct Selling by Product: % Value Growth 2019-2024
• Table 135 Direct Selling GBO Company Shares: % Value 2020-2024
• Table 136 Direct Selling GBN Brand Shares: % Value 2021-2024
• Table 137 Direct Selling Forecasts by Product: Value 2024-2029
• Table 138 Direct Selling Forecasts by Product: % Value Growth 2024-2029

VENDING IN VIETNAM

2024 DEVELOPMENTS

• Vending remains negligible in Vietnam
• Rising popularity of vending machines in public places

PROSPECTS AND OPPORTUNITIES

• Vending will start to grow though will remain negligible for the forecast period

CHANNEL DATA

• Table 139 Vending by Product: Value 2019-2024
• Table 140 Vending by Product: % Value Growth 2019-2024
• Table 141 Vending GBO Company Shares: % Value 2020-2024
• Table 142 Vending GBN Brand Shares: % Value 2021-2024
• Table 143 Vending Forecasts by Product: Value 2024-2029
• Table 144 Vending Forecasts by Product: % Value Growth 2024-2029

RETAIL E-COMMERCE IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Retail e-commerce extends strong growth in 2024
• TikTok secures foothold in Vietnam
• New regulations shape 2024 retail ecommerce

PROSPECTS AND OPPORTUNITIES

• Forecasts point to ongoing expansion
• Stricter taxation and cross-border measures
• Competitive strategies and AI adoption

CHANNEL DATA

• Table 145 Retail E-Commerce by Channel: Value 2019-2024
• Table 146 Retail E-Commerce by Channel: % Value Growth 2019-2024
• Table 147 Retail E-Commerce by Product: Value 2019-2024
• Table 148 Retail E-Commerce by Product: % Value Growth 2019-2024
• Table 149 Retail E-Commerce GBO Company Shares: % Value 2020-2024
• Table 150 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
• Table 151 Forecast Retail E-Commerce by Channel: Value 2024-2029
• Table 152 Forecast Retail E-Commerce by Channel: % Value Growth 2024-2029
• Table 153 Forecast Retail E-Commerce by Product: Value 2024-2029
• Table 154 Forecast Retail E-Commerce by Product: % Value Growth 2024-2029