ベトナムの乳製品と代替品市場

2024年、ベトナムにおける乳製品とその代替品の売上は、数量ベースでも金額ベースでも成長する見込みです。しかし、同国の厳しい経済状況が需要に悪影響を及ぼしています。消費者の購買力が低下しているため、価格に対する感度が高まっており、多くの人々が必要不可欠な品目に支出を集中させ、より安価な選択肢に切り替えています。同時に、メーカー各社は、消費者の購買意欲の減退に対応するため、より慎重になっています。

当レポートでは、ベトナムの乳製品と代替品市場について調査し、ベビーフード、バターとスプレッド、チーズ、飲用乳製品、ヨーグルトと乳酸製品、植物由来乳製品の市場規模と構造を分析・予測し、市場の主要参入企業の動向など、戦略的な分析を行っています。

目次

エグゼクティブサマリー

市場データ

免責事項

情報源

ベトナムのベビーフード

主なデータ結果

2024年の発展

• 健康と栄養への関心の高まり
• 所得水準と政府の取り組みが母乳育児を支援
• Abbott は細分化された競合情勢をリード

展望と機会

• 農村部と都市部の間には大きな格差がある一方、有給労働力に就く女性の数は粉ミルクの需要を支えている
• 親の健康意識の継続的な高まり
• eコマースの人気の高まり

カテゴリーデータ

ベトナムのバターとスプレッド

主なデータ結果

2024年の発展

• マーガリンとスプレッドは汎用性と手頃な価格が魅力
• 外食産業の売上はパンデミックの影響からまだ回復していない
• 地元企業が首位をキープ、だがバターはダメ

展望と機会

• 食品サービスにおける重要な役割
• 西洋の影響の拡大
• 拡張の余地

カテゴリーデータ

ベトナムのチーズ

主なデータ結果

2024年の発展

• 輸入の課題にもかかわらず成長
• Bel Vietnamが優位を維持する見通し
• フードサービスにおけるさらなる成長

展望と機会

• 西洋文化の影響でチーズの需要が増加
• 参入企業はソーシャルメディアを活用して認知度を高める
• フードサービスチャネルの継続的な役割

カテゴリーデータ

ベトナムの乳製品飲料

主なデータ結果

2024年の発展

• 健康とウェルネスのトレンドが飲用乳製品の開発に重要な役割を果たす
• 激化する競合
• 持続可能性への注目の高まり

展望と機会

• 健康意識の高まりが前向きな見通しを支えている
• 消費者は健康とウェルネスの主張に関してより要求が厳しくなっている
• 植物由来の代替品別競争上の脅威の増大

カテゴリーデータ

ベトナムのヨーグルトと酸乳製品

主なデータ結果

2024年の発展

• 競合の激化に直面するリーダー
• オファーの拡大
• パックサイズの範囲を拡大

展望と機会

• ヨーグルト開発において健康が重要な役割を果たす
• 新たな参入企業と製品が競合をさらに激化させる
• 冷凍機器の存在感が増す

カテゴリーデータ

ベトナムのその他の乳製品

主なデータ結果

2024年の発展

• 革新にもかかわらず、プレーン練乳が依然として主流
• フードサービスは動向の発展に重要な役割を果たす
• Vinamilkが優位な地位を固める

展望と機会

• コーヒーは今後もカテゴリー開発において重要な役割を果たす
• 小売業の近代化と冷蔵機器の利用拡大によりカテゴリー開発を促進
• 練乳におけるオーガニック商品の登場と新商品開発

カテゴリーデータ

ベトナムの植物由来乳製品

主なデータ結果

2024年の発展

• 成熟と経済的困難により制約を受ける開発
• 経済的圧力が植物由来乳製品の発展を妨げている
• Vinasoyが優勢を維持

展望と機会

• 植物由来の乳製品は主要な動向と共鳴し、さらなる発展の大きな可能性を秘めている
• 植物由来乳製品の品揃え拡大が期待される
• イノベーションの重要な役割

カテゴリーデータ

Dairy products and alternatives sales are set to grow in both volume and value terms in Vietnam in 2024. However, demand has been negatively impacted by the challenging economic conditions prevailing in the country. Waning consumer purchasing power has led to increased price sensitivity, with many people focusing their spending on essential items and trading down to less expensive options, as well as proving reluctant to try new products. At the same time, manufacturers are more careful about in...

Euromonitor International's Dairy Products and Alternatives in Vietnam report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Baby Food, Dairy, Plant-based Dairy.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Dairy Products and Alternatives market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Dairy products and alternatives in 2024: The big picture
• Key trends in 2024
• Competitive landscape
• Channel developments
• What next for dairy products and alternatives?

MARKET DATA

• Table 1 Sales of Dairy Products and Alternatives by Category: Value 2019-2024
• Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2019-2024
• Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2020-2024
• Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2021-2024
• Table 5 Penetration of Private Label by Category: % Value 2019-2024
• Table 6 Distribution of Dairy Products and Alternatives by Format: % Value 2019-2024
• Table 7 Forecast Sales of Dairy Products and Alternatives by Category: Value 2024-2029
• Table 8 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

BABY FOOD IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Increasing focus on health and nutrition
• Income levels and government efforts support breastfeeding
• Abbott leads a fragmented competitive landscape

PROSPECTS AND OPPORTUNITIES

• Deep differences between rural and urban areas, while number of women in paid workforce supports demand for milk formula
• Continued rise of parental health awareness
• Growing popularity of e-commerce

CATEGORY DATA

• Table 9 Sales of Baby Food by Category: Volume 2019-2024
• Table 10 Sales of Baby Food by Category: Value 2019-2024
• Table 11 Sales of Baby Food by Category: % Volume Growth 2019-2024
• Table 12 Sales of Baby Food by Category: % Value Growth 2019-2024
• Table 13 Sales of Growing-Up Milk Formula by Age: % Value 2019-2024
• Table 14 NBO Company Shares of Baby Food: % Value 2020-2024
• Table 15 LBN Brand Shares of Baby Food: % Value 2021-2024
• Table 16 Distribution of Baby Food by Format: % Value 2019-2024
• Table 17 Forecast Sales of Baby Food by Category: Volume 2024-2029
• Table 18 Forecast Sales of Baby Food by Category: Value 2024-2029
• Table 19 Forecast Sales of Baby Food by Category: % Volume Growth 2024-2029
• Table 20 Forecast Sales of Baby Food by Category: % Value Growth 2024-2029

BUTTER AND SPREADS IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Margarine and spreads benefits from versatility and affordability
• Foodservice sales yet to recover from impact of pandemic
• Local players retain lead, but not in butter

PROSPECTS AND OPPORTUNITIES

• Key role for foodservice
• Growing Western influence
• Room for expansion

CATEGORY DATA

• Table 21 Sales of Butter and Spreads by Category: Volume 2019-2024
• Table 22 Sales of Butter and Spreads by Category: Value 2019-2024
• Table 23 Sales of Butter and Spreads by Category: % Volume Growth 2019-2024
• Table 24 Sales of Butter and Spreads by Category: % Value Growth 2019-2024
• Table 25 NBO Company Shares of Butter and Spreads: % Value 2020-2024
• Table 26 LBN Brand Shares of Butter and Spreads: % Value 2021-2024
• Table 27 Distribution of Butter and Spreads by Format: % Value 2019-2024
• Table 28 Forecast Sales of Butter and Spreads by Category: Volume 2024-2029
• Table 29 Forecast Sales of Butter and Spreads by Category: Value 2024-2029
• Table 30 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2024-2029
• Table 31 Forecast Sales of Butter and Spreads by Category: % Value Growth 2024-2029

CHEESE IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Growth despite import challenges
• Bel Vietnam set to remain dominant
• Further growth in foodservice

PROSPECTS AND OPPORTUNITIES

• Western cultural influences to boost demand for cheese
• Players to leverage social media to raise awareness
• Ongoing role for foodservice channel

CATEGORY DATA

• Table 32 Sales of Cheese by Category: Volume 2019-2024
• Table 33 Sales of Cheese by Category: Value 2019-2024
• Table 34 Sales of Cheese by Category: % Volume Growth 2019-2024
• Table 35 Sales of Cheese by Category: % Value Growth 2019-2024
• Table 36 Sales of Spreadable Cheese by Type: % Value 2019-2024
• Table 37 Sales of Soft Cheese by Type: % Value 2019-2024
• Table 38 Sales of Hard Cheese by Type: % Value 2019-2024
• Table 39 NBO Company Shares of Cheese: % Value 2020-2024
• Table 40 LBN Brand Shares of Cheese: % Value 2021-2024
• Table 41 Distribution of Cheese by Format: % Value 2019-2024
• Table 42 Forecast Sales of Cheese by Category: Volume 2024-2029
• Table 43 Forecast Sales of Cheese by Category: Value 2024-2029
• Table 44 Forecast Sales of Cheese by Category: % Volume Growth 2024-2029
• Table 45 Forecast Sales of Cheese by Category: % Value Growth 2024-2029

DRINKING MILK PRODUCTS IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Health and wellness trend playing a key role in the development of drinking milk products
• Intensifying competition
• Growing focus on sustainability

PROSPECTS AND OPPORTUNITIES

• Positive outlook underpinned by rising health consciousness
• Consumers becoming more demanding in terms of health and wellness claims
• Growing competitive threat from plant-based alternatives

CATEGORY DATA

• Table 46 Sales of Drinking Milk Products by Category: Volume 2019-2024
• Table 47 Sales of Drinking Milk Products by Category: Value 2019-2024
• Table 48 Sales of Drinking Milk Products by Category: % Volume Growth 2019-2024
• Table 49 Sales of Drinking Milk Products by Category: % Value Growth 2019-2024
• Table 50 NBO Company Shares of Drinking Milk Products: % Value 2020-2024
• Table 51 LBN Brand Shares of Drinking Milk Products: % Value 2021-2024
• Table 52 Distribution of Drinking Milk Products by Format: % Value 2019-2024
• Table 53 Forecast Sales of Drinking Milk Products by Category: Volume 2024-2029
• Table 54 Forecast Sales of Drinking Milk Products by Category: Value 2024-2029
• Table 55 Forecast Sales of Drinking Milk Products by Category: % Volume Growth 2024-2029
• Table 56 Forecast Sales of Drinking Milk Products by Category: % Value Growth 2024-2029

YOGHURT AND SOUR MILK PRODUCTS IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Leader facing increasing competition
• Expanding offer
• Expanding range of pack sizes

PROSPECTS AND OPPORTUNITIES

• Health to play key role in development of yoghurt
• New players and products to further intensify competition
• Increasing presence of refrigeration appliances

CATEGORY DATA

• Table 57 Sales of Yoghurt and Sour Milk Products by Category: Volume 2019-2024
• Table 58 Sales of Yoghurt and Sour Milk Products by Category: Value 2019-2024
• Table 59 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2019-2024
• Table 60 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2019-2024
• Table 61 Sales of Flavoured Yoghurt by Flavour: Rankings 2019-2024
• Table 62 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2020-2024
• Table 63 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2021-2024
• Table 64 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2019-2024
• Table 65 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2024-2029
• Table 66 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2024-2029
• Table 67 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2024-2029
• Table 68 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2024-2029

OTHER DAIRY IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Plain condensed milk remains dominant despite innovation
• Foodservice plays key role in development of trends
• Vinamilk set to consolidate dominant position

PROSPECTS AND OPPORTUNITIES

• Coffee to continue to play key role in category development
• Retail modernisation and expanding use of refrigeration appliances to boost category development
• Emergence of organic products and new product development in condensed milk

CATEGORY DATA

• Table 69 Sales of Other Dairy by Category: Volume 2019-2024
• Table 70 Sales of Other Dairy by Category: Value 2019-2024
• Table 71 Sales of Other Dairy by Category: % Volume Growth 2019-2024
• Table 72 Sales of Other Dairy by Category: % Value Growth 2019-2024
• Table 73 Sales of Cream by Type: % Value 2019-2024
• Table 74 NBO Company Shares of Other Dairy: % Value 2020-2024
• Table 75 LBN Brand Shares of Other Dairy: % Value 2021-2024
• Table 76 Distribution of Other Dairy by Format: % Value 2019-2024
• Table 77 Forecast Sales of Other Dairy by Category: Volume 2024-2029
• Table 78 Forecast Sales of Other Dairy by Category: Value 2024-2029
• Table 79 Forecast Sales of Other Dairy by Category: % Volume Growth 2024-2029
• Table 80 Forecast Sales of Other Dairy by Category: % Value Growth 2024-2029

PLANT-BASED DAIRY IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Development constrained by maturity and economic difficulties
• Economic pressures impede development of plant-based dairy
• Vinasoy to remain dominant

PROSPECTS AND OPPORTUNITIES

• Plant-based dairy resonates with key trends and provides significant potential for further development
• Expanding range of plant-based dairy products expected
• Key role for innovation

CATEGORY DATA

• Table 81 Sales of Plant-Based Dairy by Category: Value 2019-2024
• Table 82 Sales of Plant-Based Dairy by Category: % Value Growth 2019-2024
• Table 83 Sales of Other Plant-Based Milk by Type: % Value 2021-2024
• Table 84 NBO Company Shares of Plant-Based Dairy: % Value 2020-2024
• Table 85 LBN Brand Shares of Plant-Based Dairy: % Value 2021-2024
• Table 86 Distribution of Plant-Based Dairy by Format: % Value 2019-2024
• Table 87 Forecast Sales of Plant-Based Dairy by Category: Value 2024-2029
• Table 88 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2024-2029