デフォルト表紙
市場調査レポート
商品コード
1534720

タイの乳製品と代替品市場

Dairy Products and Alternatives in Thailand


出版日
ページ情報
英文 71 Pages
納期
即日から翌営業日
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=152.91円
タイの乳製品と代替品市場
出版日: 2024年08月08日
発行: Euromonitor International
ページ情報: 英文 71 Pages
納期: 即日から翌営業日
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  • 概要
  • 目次
概要

タイの乳製品と代替品の市場規模は、2024年の小売数量ベースで、前年の動向を引き継いでプラス成長を遂げる見通しです。この背景には、2022年には6%以上に上昇したインフレ率の低下があります。このようなインフレ率の低下動向は、コスト抑制のための政府の施策や、サプライチェーンの混乱や地政学的な要因によって上昇していた世界の商品価格の緩和など、さまざまな要因が絡み合っていることに起因しています。

当レポートでは、タイの乳製品と代替品市場について調査し、ベビーフード、バターとスプレッド、チーズ、飲用乳製品、ヨーグルトと乳酸製品、植物由来乳製品の市場規模と構造を分析・予測し、市場の主要参入企業の動向など、戦略的な分析を行っています。

目次

エグゼクティブサマリー

市場データ

免責事項

情報源

タイのベビーフード

主なデータ結果

2024年の発展

  • 粉ミルクメーカー各社、需要減少に対抗するため付加価値製品を発売
  • 多忙なライフスタイルにより、便利ですぐに食べられる選択肢の需要が高まっている
  • オーガニックや天然製品の需要増加

展望と機会

  • 出生率の低下と母乳育児の利点に対する認識の高まりにより、粉ミルクは今後も課題に直面し続けると思われます。
  • オンライン小売/eコマースを通じて成長する小規模参入企業
  • 参入企業は持続可能性の資格を強化する

カテゴリーデータ

タイのバターとスプレッド

主なデータ結果

2024年の発展

  • バターの地元需要が増加、一方マーガリンは健康上の懸念に悩まされている
  • 健康志向の商品は小さいながらも存在感が増している
  • 外食産業の回復はバター消費にプラスの影響を与える

展望と機会

  • バターはさらなる成長の可能性を秘めているが、コストは依然として問題となる
  • 輸入バターブランドが人気を集める
  • 外食産業の復活で売上が伸びる

カテゴリーデータ

タイのチーズ

主なデータ結果

2024年の発展

  • 観光業の復活と西洋文化の影響により、チーズの人気は高まり続けています。
  • チーズ市場は地元ブランドと海外ブランドの両方から大きな関心を集めている
  • 植物由来のチーズが市場に登場

展望と機会

  • 消費者がより多様なメニューの選択肢を受け入れるようになると、フードサービスが成長を牽引する
  • 選手たちは、加工チーズのネガティブなイメージを踏まえ、チーズの健康効果を伝えることに重点を置く
  • 競合情勢はますます細分化され、地元ブランド、そして潜在的にはオーストラリアブランドの存在感が増す

カテゴリーデータ

タイでの乳製品飲料

主なデータ結果

2024年の発展

  • 価格上昇と出生率低下にもかかわらず飲用乳製品は着実に成長
  • フォアモストが低温殺菌牛乳から撤退したことで、新規参入者が市場に参入できる
  • 現代の小売チャネルは流通において重要な役割を果たしている

展望と機会

  • 飲用乳製品は、継続的な課題にもかかわらず、引き続き成長する見込み
  • 健康への懸念から、栄養価の高い新製品の開発が促進される
  • 外食産業の回復で需要が増加

カテゴリーデータ

タイのヨーグルトと乳酸製品

主なデータ結果

2024年の発展

  • ヨーグルトは健康的な位置づけから恩恵を受ける
  • プレーンヨーグルトの成長の可能性
  • ヨーグルトメーカーは革新的な新製品で市場を拡大

展望と機会

  • ヨーグルトの明るい未来が期待される
  • 独創的な新製品開発がヨーグルトの需要を刺激する
  • ギリシャヨーグルトは、価格が障壁となるもの、さらに人気が高まる

カテゴリーデータ

タイのその他の乳製品

主なデータ結果

2024年の発展

  • 観光の復活が需要を押し上げる
  • 健康意識の高まりにより、練乳代替品の需要が増加
  • パッケージの革新は消費者基盤の拡大に利用される

展望と機会

  • 他の乳製品の不健康なイメージにもかかわらず、継続的な成長が期待される
  • 食品サービスは他の乳製品産業の明るい将来成長を示している
  • クリーム市場では競合が激化

カテゴリーデータ

タイの植物由来乳製品

主なデータ結果

2024年の発展

  • 健康とウェルネスの動向が植物由来乳製品の需要を押し上げる
  • 手頃な価格の豆乳飲料が市場で依然として主流
  • 付加価値のある代替品で豆乳飲料以外の分野にも進出

展望と機会

  • さまざまな国内および海外ブランドが市場に参入しているため、他の植物性ミルクの競合は激化する見込み
  • アーモンドミルクの需要は環境問題によりマイナスの影響を受ける可能性がある
  • 現代の貿易は、植物由来の流通にとって依然として重要なチャネル

カテゴリーデータ

目次
Product Code: DATH

The market for dairy products and alternatives in Thailand is poised for positive growth in retail volume terms in 2024, continuing the trend of the previous year. This is due to a decline in the rate of inflation, which had increased to more than 6% in 2022. This downward trend in inflation is attributed to a combination of factors, including government measures to control costs and an easing of global commodity prices, which had previously been driven up by supply chain disruptions and geopoli...

Euromonitor International's Dairy Products and Alternatives in Thailand report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Baby Food, Dairy, Plant-based Dairy.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Dairy Products and Alternatives market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • Dairy products and alternatives in 2024: The big picture
  • Key trends in 2024
  • Competitive landscape
  • Channel developments
  • What next for dairy products and alternatives?

MARKET DATA

  • Table 1 Sales of Dairy Products and Alternatives by Category: Value 2019-2024
  • Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2020-2024
  • Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2021-2024
  • Table 5 Penetration of Private Label by Category: % Value 2019-2024
  • Table 6 Distribution of Dairy Products and Alternatives by Format: % Value 2019-2024
  • Table 7 Forecast Sales of Dairy Products and Alternatives by Category: Value 2024-2029
  • Table 8 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

  • Summary 1 Research Sources

BABY FOOD IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

  • Milk formula players launch value-added products to counter declining demand
  • Busier lifestyles drive demand for convenient and ready-to-eat options
  • Increasing demand for organic and natural products

PROSPECTS AND OPPORTUNITIES

  • Milk formula will continue to face challenges, due to declining birth rate and growing awareness of benefits of breastfeeding
  • Small players growing through the online retail/e-commerce
  • Players will enhance their sustainability credentials

CATEGORY DATA

  • Table 9 Sales of Baby Food by Category: Volume 2019-2024
  • Table 10 Sales of Baby Food by Category: Value 2019-2024
  • Table 11 Sales of Baby Food by Category: % Volume Growth 2019-2024
  • Table 12 Sales of Baby Food by Category: % Value Growth 2019-2024
  • Table 13 Sales of Growing-Up Milk Formula by Age: % Value 2019-2024
  • Table 14 NBO Company Shares of Baby Food: % Value 2020-2024
  • Table 15 LBN Brand Shares of Baby Food: % Value 2021-2024
  • Table 16 Distribution of Baby Food by Format: % Value 2019-2024
  • Table 17 Forecast Sales of Baby Food by Category: Volume 2024-2029
  • Table 18 Forecast Sales of Baby Food by Category: Value 2024-2029
  • Table 19 Forecast Sales of Baby Food by Category: % Volume Growth 2024-2029
  • Table 20 Forecast Sales of Baby Food by Category: % Value Growth 2024-2029

BUTTER AND SPREADS IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

  • Increasing local demand for butter, while margarine suffers from health concerns
  • Health-oriented offerings have small, but growing presence
  • Recovery of foodservice channel has positive impact on butter consumption

PROSPECTS AND OPPORTUNITIES

  • Butter has further potential for growth, but cost will remain an issue
  • Imported butter brands will gain traction
  • Revival of foodservice will boost sales

CATEGORY DATA

  • Table 21 Sales of Butter and Spreads by Category: Volume 2019-2024
  • Table 22 Sales of Butter and Spreads by Category: Value 2019-2024
  • Table 23 Sales of Butter and Spreads by Category: % Volume Growth 2019-2024
  • Table 24 Sales of Butter and Spreads by Category: % Value Growth 2019-2024
  • Table 25 NBO Company Shares of Butter and Spreads: % Value 2020-2024
  • Table 26 LBN Brand Shares of Butter and Spreads: % Value 2021-2024
  • Table 27 Distribution of Butter and Spreads by Format: % Value 2019-2024
  • Table 28 Forecast Sales of Butter and Spreads by Category: Volume 2024-2029
  • Table 29 Forecast Sales of Butter and Spreads by Category: Value 2024-2029
  • Table 30 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2024-2029
  • Table 31 Forecast Sales of Butter and Spreads by Category: % Value Growth 2024-2029

CHEESE IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

  • Cheese continues to grow in popularity, thanks to revival of tourism and influence of Western culture
  • Cheese market sees greater interest from both local and international brands
  • Plant-base cheese enters the market

PROSPECTS AND OPPORTUNITIES

  • Foodservice will drive growth, as consumers embrace more diverse menu choices
  • Players will focus on communicating the health benefits of cheese, in light of the negative image of processed varieties
  • The competitive landscape will become increasingly fragmented, with growing presence of local, and potentially, Australian brands

CATEGORY DATA

  • Table 32 Sales of Cheese by Category: Volume 2019-2024
  • Table 33 Sales of Cheese by Category: Value 2019-2024
  • Table 34 Sales of Cheese by Category: % Volume Growth 2019-2024
  • Table 35 Sales of Cheese by Category: % Value Growth 2019-2024
  • Table 36 Sales of Spreadable Cheese by Type: % Value 2019-2024
  • Table 37 Sales of Soft Cheese by Type: % Value 2019-2024
  • Table 38 Sales of Hard Cheese by Type: % Value 2019-2024
  • Table 39 NBO Company Shares of Cheese: % Value 2020-2024
  • Table 40 LBN Brand Shares of Cheese: % Value 2021-2024
  • Table 41 Distribution of Cheese by Format: % Value 2019-2024
  • Table 42 Forecast Sales of Cheese by Category: Volume 2024-2029
  • Table 43 Forecast Sales of Cheese by Category: Value 2024-2029
  • Table 44 Forecast Sales of Cheese by Category: % Volume Growth 2024-2029
  • Table 45 Forecast Sales of Cheese by Category: % Value Growth 2024-2029

DRINKING MILK PRODUCTS IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

  • Steady growth for drinking milk products, despite price increases and falling birth rate
  • Foremost's departure from pasteurised milk allows new players to enter the market
  • Modern retail channels play a key role in distribution

PROSPECTS AND OPPORTUNITIES

  • Drinking milk products will see continued growth, despite ongoing challenges
  • Health concerns will drive development of new products with heightened nutritional profiles
  • Rebound of foodservice will boost demand

CATEGORY DATA

  • Table 46 Sales of Drinking Milk Products by Category: Volume 2019-2024
  • Table 47 Sales of Drinking Milk Products by Category: Value 2019-2024
  • Table 48 Sales of Drinking Milk Products by Category: % Volume Growth 2019-2024
  • Table 49 Sales of Drinking Milk Products by Category: % Value Growth 2019-2024
  • Table 50 NBO Company Shares of Drinking Milk Products: % Value 2020-2024
  • Table 51 LBN Brand Shares of Drinking Milk Products: % Value 2021-2024
  • Table 52 Distribution of Drinking Milk Products by Format: % Value 2019-2024
  • Table 53 Forecast Sales of Drinking Milk Products by Category: Volume 2024-2029
  • Table 54 Forecast Sales of Drinking Milk Products by Category: Value 2024-2029
  • Table 55 Forecast Sales of Drinking Milk Products by Category: % Volume Growth 2024-2029
  • Table 56 Forecast Sales of Drinking Milk Products by Category: % Value Growth 2024-2029

YOGHURT AND SOUR MILK PRODUCTS IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

  • Yoghurt benefits from its healthy positioning
  • Plain yoghurt potential for growth
  • Yoghurt players expand the market via innovative new products

PROSPECTS AND OPPORTUNITIES

  • Bright future expected for yoghurt
  • Creative new product development will stimulate demand for yoghurt
  • Greek yoghurt will gain further popularity, although its price will be a barrier for many

CATEGORY DATA

  • Table 57 Sales of Yoghurt and Sour Milk Products by Category: Volume 2019-2024
  • Table 58 Sales of Yoghurt and Sour Milk Products by Category: Value 2019-2024
  • Table 59 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2019-2024
  • Table 60 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2019-2024
  • Table 61 Sales of Flavoured Yoghurt by Flavour: Rankings 2019-2024
  • Table 62 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2020-2024
  • Table 63 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2021-2024
  • Table 64 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2019-2024
  • Table 65 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2024-2029
  • Table 66 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2024-2029
  • Table 67 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2024-2029
  • Table 68 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2024-2029

OTHER DAIRY IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

  • Tourism revival boosts demand
  • Rising levels of health consciousness push demand for condensed milk alternatives
  • Packaging innovations are used to expand consumer base

PROSPECTS AND OPPORTUNITIES

  • Continued growth expected, despite unhealthy image of other dairy products
  • Foodservice show a bright future growth for other dairy
  • Cream market will see intensified competition

CATEGORY DATA

  • Table 69 Sales of Other Dairy by Category: Volume 2019-2024
  • Table 70 Sales of Other Dairy by Category: Value 2019-2024
  • Table 71 Sales of Other Dairy by Category: % Volume Growth 2019-2024
  • Table 72 Sales of Other Dairy by Category: % Value Growth 2019-2024
  • Table 73 Sales of Cream by Type: % Value 2019-2024
  • Table 74 NBO Company Shares of Other Dairy: % Value 2020-2024
  • Table 75 LBN Brand Shares of Other Dairy: % Value 2021-2024
  • Table 76 Distribution of Other Dairy by Format: % Value 2019-2024
  • Table 77 Forecast Sales of Other Dairy by Category: Volume 2024-2029
  • Table 78 Forecast Sales of Other Dairy by Category: Value 2024-2029
  • Table 79 Forecast Sales of Other Dairy by Category: % Volume Growth 2024-2029
  • Table 80 Forecast Sales of Other Dairy by Category: % Value Growth 2024-2029

PLANT-BASED DAIRY IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

  • Health and wellness trends boost demand for plant-based dairy products
  • Affordable soy drinks remain dominant in the market
  • Players expand beyond soy drinks with value-added alternatives

PROSPECTS AND OPPORTUNITIES

  • Competition in other plant-based milk is set to intensify, as a variety of local and international brands enter the market
  • Demand for almond milk could be negatively impacted by environmental concerns
  • Modern trade remains a key channel for plant-based distribution.

CATEGORY DATA

  • Table 81 Sales of Plant-Based Dairy by Category: Value 2019-2024
  • Table 82 Sales of Plant-Based Dairy by Category: % Value Growth 2019-2024
  • Table 83 Sales of Other Plant-Based Milk by Type: % Value 2021-2024
  • Table 84 NBO Company Shares of Plant-Based Dairy: % Value 2020-2024
  • Table 85 LBN Brand Shares of Plant-Based Dairy: % Value 2021-2024
  • Table 86 Distribution of Plant-Based Dairy by Format: % Value 2019-2024
  • Table 87 Forecast Sales of Plant-Based Dairy by Category: Value 2024-2029
  • Table 88 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2024-2029