米国の玩具・ゲーム市場

玩具・ゲームは、ごく僅かながら2022年も現在価値の成長を維持しましたが、前2年間よりもはるかに低くなりました。従来型玩具・ゲームは、2年間の大幅な拡大の後に成長が大きく鈍化したことを反映し、2022年の現在価値の増加はごく僅かでした。また、消費者の支出の優先順位が製品から旅行などのサービスへとシフトしたことが、ほぼ横ばいの業績に影響しました。

当レポートでは、米国の玩具・ゲーム市場について調査し、2018年～2022年の最新小売販売データ、主要企業、主要ブランド、新製品開発・流通・価格問題などの市場に影響を与える主要な要因など、詳細な情報を提供しています。

目次

目次と表のリスト

エグゼクティブサマリー

• 2022年の玩具・ゲーム：全体像
• 2022年の主要動向
• 競合情勢
• 小売業の発展
• 玩具・ゲームで次に来るのは？

市場データ

免責事項

ソース

米国の従来型玩具・ゲーム

主要データ調査結果

2022年：発展

• サステナブル分野における企業のさらなる取り組み
• Plushは成長傾向を継続
• ライセンスが従来型玩具・ゲームの成長を継続的にサポート

見通しと機会

• ビデオゲームの人気により、従来型玩具・ゲームのイノベーション・新製品が引き続き推進
• キッダルト消費者グループは今後も好調を維持する見通し
• 経済的不確実性の中で消費者の購買優先順位が変化する中、低価格の玩具・小売店に機会

カテゴリーデータ

米国のビデオゲーム

主要データ調査結果

2022年：発展

見通しと機会

カテゴリーデータ

Toys and games maintained current value growth in 2022, although this was minimal, and much lower than seen in the two previous years. Traditional toys and games saw a negligible current value increase in 2022, reflecting a strong slowdown in growth following two years of significant expansion. The shift in consumer spending priorities away from products towards services, such as travel, contributed to the almost flat performance. Despite this shift, a few categories within traditional toys and...

Euromonitor International's Toys and Games in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Toys and Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Toys and games in 2022: The big picture
• 2022 key trends
• Competitive landscape
• Retailing developments
• What next for toys and games?

MARKET DATA

• Table 1 Sales of Toys and Games by Category: Value 2017-2022
• Table 2 Sales of Toys and Games by Category: % Value Growth 2017-2022
• Table 3 NBO Company Shares of Toys and Games: % Value 2018-2022
• Table 4 LBN Brand Shares of Toys and Games: % Value 2019-2022
• Table 5 Distribution of Toys and Games by Format: % Value 2017-2022
• Table 6 Forecast Sales of Toys and Games by Category: Value 2022-2027
• Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

• Summary 1 Research Sources

TRADITIONAL TOYS AND GAMES IN THE US

KEY DATA FINDINGS

2022 DEVELOPMENTS

• Companies' further efforts in the sustainable space
• Plush continues its growth trend
• Licenses continue to offer growth for traditional toys and games

PROSPECTS AND OPPORTUNITIES

• Popularity of video games to continue pushing innovation and new products in traditional toys and games
• "Kidult" consumer group set to remain strong
• Opportunities for lower-cost toys and retailers as consumers' shopping priorities shift amidst economic uncertainty

CATEGORY DATA

• Table 8 Sales of Traditional Toys and Games by Category: Value 2017-2022
• Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2017-2022
• Table 10 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2017-2022
• Table 11 NBO Company Shares of Traditional Toys and Games: % Value 2018-2022
• Table 12 LBN Brand Shares of Traditional Toys and Games: % Value 2019-2022
• Table 13 Distribution of Traditional Toys and Games by Format: % Value 2017-2022
• Table 14 Forecast Sales of Traditional Toys and Games by Category: Value 2022-2027
• Table 15 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2022-2027
• Table 16 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2022-2027

VIDEO GAMES IN THE US

KEY DATA FINDINGS

2022 DEVELOPMENTS

• Valve Steam Deck is a disruptor
• Engagement with mobile games sticks, but spending sees little movement
• AR/VR headsets has a disappointing year

PROSPECTS AND OPPORTUNITIES

• Innovation and expansion expected for hand-held consoles
• Outlook for AR/VR headsets brought back to reality
• Still-high engagement in gaming could indicate continued enthusiasm post-pandemic

CATEGORY DATA

• Table 17 Sales of Video Games by Category: Value 2017-2022
• Table 18 Sales of Video Games by Category: % Value Growth 2017-2022
• Table 19 NBO Company Shares of Video Games: % Value 2018-2022
• Table 20 LBN Brand Shares of Video Games: % Value 2019-2022
• Table 21 NBO Company Shares of Video Games Hardware: % Value 2018-2022
• Table 22 LBN Brand Shares of Video Games Hardware: % Value 2019-2022
• Table 23 NBO Company Shares of Video Games Software: % Value 2018-2022
• Table 24 Distribution of Video Games by Format: % Value 2017-2022
• Table 25 Distribution of Video Games Hardware by Format: % Value 2017-2022
• Table 26 Distribution of Video Games Software by Format: % Value 2017-2022
• Table 27 Distribution of Video Games Software (Physical) by Format: % Value 2017-2022
• Table 28 Distribution of Video Games Software (Digital) by Format: % Value 2017-2022
• Table 29 Forecast Sales of Video Games by Category: Value 2022-2027
• Table 30 Forecast Sales of Video Games by Category: % Value Growth 2022-2027