市場調査レポート

商品コード

1405658

フィリピンの家庭用電化製品市場

Consumer Appliances in the Philippines

出版日: 2024年01月04日 | 発行: Euromonitor International

| ページ情報: 英文 126 Pages | 納期: 即日から翌営業日

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概要

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フィリピンの家庭用電化製品の市場規模は、2022年の高インフレに大きく影響され、2023年全体でもインフレ率は若干上昇すると予測されました。これにより、地元消費者による家計支出の成長予測は、2023年から2026年にかけての一桁台後半の増加から一桁台中盤の増加に鈍化しました。

当レポートでは、フィリピンの家庭用電化製品市場について調査し、2018年～2022年の最新の小売販売データを提供しており、成長を牽引するセクターを特定しています。また、主要企業、主要ブランドを特定し、市場に影響を与える主な要因（新製品開発、フォーマット動向、流通問題など）の戦略的分析を提供しています。2027年までの予測は、市場がどのように変化するかを示しています。

プレミアムモデルとテーマデザインのキッチントレンド
新型コロナウイルス感染症のパンデミック後も、健康と衛生とエネルギーが依然として主要な懸念事項である
家庭用食品企業の大容量ニーズは地元ブランドにメリットをもたらす

見通しと機会

売上を伸ばすための意欲的な購入
TCLは競合情勢を破壊する可能性がある
企業はオンラインでのブランドエンゲージメント活動を強化

カテゴリーデータ

フィリピンの家庭用洗濯器具

主要なデータ調査結果

2023年の発展

消費者がより利便性の高い形式を求める中、自動モデルの人気が高まり続けている
社会の再開により、仕事、学校、社会的な買い物の刺激がもたらされる
衛生面・衛生面・省エネ・節水機能の強化

見通しと機会

洗濯機の利便性の傾向は、小売数量ベースで全自動洗濯機が半自動洗濯機を追い越す
多機能で自動化されたエネルギー効率の高いランドリー機器が注目を集めている
国内および中国のブランドが競合情勢を破壊し始める

カテゴリーデータ

フィリピンの食洗機

主要なデータ調査結果

2023年の発展

低価格の自立型モデルが有利
裕福な美意識が組み込みモデルの需要回復を後押し
テーブルトップは、手頃な価格、利便性、省スペースの形式としての存在感を強化

見通しと機会

食洗機の家庭への普及の鍵は依然として手頃な価格
衛生と清潔さに対する消費者の関心の高まり
食器洗い機の利点についての教育を強化し、関心と購入を促進

カテゴリーデータ

フィリピンの大型調理器具

主要なデータ調査結果

2023年の発展

美観とスペースへの懸念から、内蔵の大型調理器具が引き続き好まれている
大型調理機器の高価な需要が低迷
手頃な価格のオプションが地元消費者の興味をそそる

見通しと機会

大型調理家電は引き続き小型家電の圧力を感じる
消費者の購入決定における重要な要素であり続ける手頃な価格
消費者は物理的なやり取りや店舗を好むが、小売eコマースには成長の余地が残っている

カテゴリーデータ

フィリピンの電子レンジ

主要なデータ調査結果

2023年の発展

消費者の多忙なライフスタイルが常態化し、2023年の小売量はさらに増加
多機能電子レンジが注目を集める
高いエネルギー効率と美観がマイクロ波の開発を推進

見通しと機会

消費者の興味を引く、食品をサクサクと新鮮に保つことに重点を置いた洗練されたデザイン、スマートなモデル、オールインワン機能
フィリピン家庭の利用ニーズと予算に応え続ける基本機能モデル
小売eコマースには価格設定と利便性により成長の余地がある

カテゴリーデータ

フィリピンの食品調理器具

主要なデータ調査結果

2023年の発展

ブレンダーの需要の低下が全体的なパフォーマンスを左右する
多くの消費者は基本的な食品調理器具に満足しています
フードプロセッサーとスロージューサーの需要は引き続き増加傾向にある

見通しと機会

健康とウェルネスのトレンドでスロージューサーの売上が急増
需要を刺激する大幅な割引、バンドル、無料製品
オンラインスペースは引き続きプレイヤーの注目を集める

カテゴリーデータ

フィリピンの小型調理器具

主要なデータ調査結果

2023年の発展

エアフライヤーのダイナミズムにより、ライトフライヤーは引き続き最速の小売数量成長を実現
より手頃な価格のノーブランドのオプションが市場に出回っているが、安全性への懸念は依然としてある
コーヒーマシンや炊飯器の勢いが止まらない

見通しと機会

小型調理家電は比較的短い交換サイクルでメリットが得られる
炊飯器と自立型コンロは定番家電であり続ける
エアフライヤーは健康的な食事とイノベーションの動向により勢いを増し続ける

カテゴリーデータ

フィリピンの掃除機

主要なデータ調査結果

2023年の発展

衛生と清潔に対する意識の高まりにより、販売量が急速に増加
小売eコマースは、より手頃な価格で視聴者を拡大するというニーズに応える
自動化とスマート接続機能がロボット掃除機を推進

見通しと機会

多忙なライフスタイルによりロボット掃除機の需要が増加
予測期間中にオファーと競合の両方が激化すると予想される
小売りeコマースが掃除機の主要プラットフォームになる

カテゴリーデータ

フィリピンのパーソナルケア用品

主要なデータ調査結果

2023年の発展

低価格ブランドとノーブランド商品が厳しい経済情勢で需要を押し上げるが、イノベーションとアップグレードの余地はある
消費者が外出生活を再開するにつれてグルーミング製品の使用が増加
歯ブラシユニットでは電動形式が引き続き注目を集めている

見通しと機会

手頃な価格が引き続き合言葉だが、プレミアム化が予想される
衛生と身だしなみに関する教育を強化し、パーソナルケア用品の需要を促進
小売eコマースが頼りになるチャネルとして注目を集める

カテゴリーデータ

フィリピンの空調製品

主要なデータ調査結果

2023年の発展

猛暑により2023年の小売売上高が増加
エネルギー効率とデザインは、購入の意思決定と新製品開発に役立つ
イノベーション戦略は、静音機能や強化された衛生機能を含めて拡大し続けている

見通しと機会

空調製品の小売数量の堅調な成長が予測される
エアコン用の賢くて取り付けが簡単なデザイン
プレーヤーは新製品の開発とメッセージングにおいてエネルギー効率に焦点を当てる必要がある

カテゴリーデータ

Product Code: WGPH

The performance of consumer appliances in the Philippines towards the end of the review period was significantly affected by high inflation in 2022, with a slightly higher inflation rate projected for 2023 as a whole. This has dampened the growth forecast for household spending by local consumers, from a high single-digit increase to a mid-single-digit increment over 2023-2026.

Euromonitor International's Consumer Appliances in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Consumer Appliances market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

List Of Contents And Tables

EXECUTIVE SUMMARY

Consumer appliances in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?

MARKET INDICATORS

Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2024
Table 2 Replacement Cycles of Consumer Appliances by Category 2018-2024

MARKET DATA

Table 3 Sales of Consumer Appliances by Category: Volume 2018-2023
Table 4 Sales of Consumer Appliances by Category: Value 2018-2023
Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 6 Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 11 Sales of Small Appliances by Category: Volume 2018-2023
Table 12 Sales of Small Appliances by Category: Value 2018-2023
Table 13 Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 14 Sales of Small Appliances by Category: % Value Growth 2018-2023
Table 15 NBO Company Shares of Major Appliances: % Volume 2019-2023
Table 16 LBN Brand Shares of Major Appliances: % Volume 2020-2023
Table 17 NBO Company Shares of Small Appliances: % Volume 2019-2023
Table 18 LBN Brand Shares of Small Appliances: % Volume 2020-2023
Table 19 Distribution of Major Appliances by Format: % Volume 2018-2023
Table 20 Distribution of Small Appliances by Format: % Volume 2018-2023
Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2023-2028
Table 22 Forecast Sales of Consumer Appliances by Category: Value 2023-2028
Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2023-2028
Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2023-2028
Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2023-2028
Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2023-2028
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2023-2028
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2023-2028
Table 29 Forecast Sales of Small Appliances by Category: Volume 2023-2028
Table 30 Forecast Sales of Small Appliances by Category: Value 2023-2028
Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2023-2028
Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2023-2028

DISCLAIMER

SOURCES

Summary 1 Research Sources

REFRIGERATION APPLIANCES IN THE PHILIPPINES

KEY DATA FINDINGS

2023 DEVELOPMENTS

Premium models and themed design kitchen trend
Health and hygiene and energy remain key post-COVID-19 pandemic concerns
Home-based food enterprises' larger capacity needs offer benefits for local brands

PROSPECTS AND OPPORTUNITIES

Aspirational purchases to push sales
TCL could disrupt the competitive landscape
Companies to increase online brand engagement activities

CATEGORY DATA

Table 33 Sales of Refrigeration Appliances by Category: Volume 2018-2023
Table 34 Sales of Refrigeration Appliances by Category: Value 2018-2023
Table 35 Sales of Refrigeration Appliances by Category: % Volume Growth 2018-2023
Table 36 Sales of Refrigeration Appliances by Category: % Value Growth 2018-2023
Table 37 Sales of Freezers by Format: % Volume 2018-2023
Table 38 Sales of Freezers by Volume Capacity: % Volume 2018-2023
Table 39 Sales of Fridge Freezers by Format: % Volume 2018-2023
Table 40 Sales of Fridge Freezers by Volume Capacity: % Volume 2018-2023
Table 41 Sales of Fridge Freezers by Smart Appliances: % Volume 2019-2023
Table 42 Sales of Fridges by Volume Capacity: % Volume 2018-2023
Table 43 NBO Company Shares of Refrigeration Appliances: % Volume 2019-2023
Table 44 LBN Brand Shares of Refrigeration Appliances: % Volume 2020-2023
Table 45 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2019-2023
Table 46 NBO Company Shares of Freestanding Fridges: % Volume 2019-2023
Table 47 Distribution of Refrigeration Appliances by Format: % Volume 2018-2023
Table 48 Production of Refrigeration Appliances: Total Volume 2018-2023
Table 49 Forecast Sales of Refrigeration Appliances by Category: Volume 2023-2028
Table 50 Forecast Sales of Refrigeration Appliances by Category: Value 2023-2028
Table 51 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2023-2028
Table 52 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2023-2028

HOME LAUNDRY APPLIANCES IN THE PHILIPPINES

KEY DATA FINDINGS

2023 DEVELOPMENTS

Automatic models continue to gain favour as consumers search for higher convenience formats
Reopening of society provides work, school and social stimuli for purchases
Enhanced hygiene and sanitation and energy- and water-saving features

PROSPECTS AND OPPORTUNITIES

Convenience trend in washing machines to see fully automatic overtake semi-automatic in retail volume terms
Multifunctional, automated and energy-efficient laundry appliances to the fore
Domestic and Chinese brands set to disrupt the competitive landscape

CATEGORY DATA

Table 53 Sales of Home Laundry Appliances by Category: Volume 2018-2023
Table 54 Sales of Home Laundry Appliances by Category: Value 2018-2023
Table 55 Sales of Home Laundry Appliances by Category: % Volume Growth 2018-2023
Table 56 Sales of Home Laundry Appliances by Category: % Value Growth 2018-2023
Table 57 Sales of Automatic Washer Dryers by Smart Appliances: % Volume 2018-2023
Table 58 Sales of Automatic Washing Machines by Format: % Volume 2018-2023
Table 59 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2018-2023
Table 60 Sales of Automatic Washing Machines by Smart Appliances: % Volume 2019-2023
Table 61 NBO Company Shares of Home Laundry Appliances: % Volume 2019-2023
Table 62 LBN Brand Shares of Home Laundry Appliances: % Volume 2020-2023
Table 63 Distribution of Home Laundry Appliances by Format: % Volume 2018-2023
Table 64 Production of Home Laundry Appliances: Total Volume 2018-2023
Table 65 Forecast Sales of Home Laundry Appliances by Category: Volume 2023-2028
Table 66 Forecast Sales of Home Laundry Appliances by Category: Value 2023-2028
Table 67 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2023-2028
Table 68 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2023-2028

DISHWASHERS IN THE PHILIPPINES

KEY DATA FINDINGS

2023 DEVELOPMENTS

Lower prices favour freestanding models
Wealthy aesthetes push the rebound in the demand for built-in models
Table-top consolidates presence as an affordable, convenience-based and space-saving format

PROSPECTS AND OPPORTUNITIES

Affordability remains the key to the wider household penetration of dishwashers
Higher consumer interest on hygiene and cleanliness
Greater education on the benefits of dishwashers to stimulate interest and purchases

CATEGORY DATA

Table 69 Sales of Dishwashers by Category: Volume 2018-2023
Table 70 Sales of Dishwashers by Category: Value 2018-2023
Table 71 Sales of Dishwashers by Category: % Volume Growth 2018-2023
Table 72 Sales of Dishwashers by Category: % Value Growth 2018-2023
Table 73 Sales of Dishwashers by Format: % Volume 2018-2023
Table 74 Sales of Dishwashers by Smart Appliances: % Volume 2019-2023
Table 75 NBO Company Shares of Dishwashers: % Volume 2019-2023
Table 76 LBN Brand Shares of Dishwashers: % Volume 2020-2023
Table 77 Distribution of Dishwashers by Format: % Volume 2018-2023
Table 78 Production of Dishwashers: Total Volume 2018-2023
Table 79 Forecast Sales of Dishwashers by Category: Volume 2023-2028
Table 80 Forecast Sales of Dishwashers by Category: Value 2023-2028
Table 81 Forecast Sales of Dishwashers by Category: % Volume Growth 2023-2028
Table 82 Forecast Sales of Dishwashers by Category: % Value Growth 2023-2028

LARGE COOKING APPLIANCES IN THE PHILIPPINES

KEY DATA FINDINGS

2023 DEVELOPMENTS

Aesthetic and space concerns continue to favour built-in large cooking appliances
Subdued demand for more expensive types of large cooking appliances
Affordable options pique the interest of local consumers

PROSPECTS AND OPPORTUNITIES

Large cooking appliances to continue to feel the pressure from smaller appliances
Affordability to remain a key factor in the purchasing decisions of consumers
Consumers favour physical interaction and stores but retail e-commerce retains room for growth

CATEGORY DATA

Table 83 Sales of Large Cooking Appliances by Category: Volume 2018-2023
Table 84 Sales of Large Cooking Appliances by Category: Value 2018-2023
Table 85 Sales of Large Cooking Appliances by Category: % Volume Growth 2018-2023
Table 86 Sales of Large Cooking Appliances by Category: % Value Growth 2018-2023
Table 87 Sales of Built-in Hobs by Format: % Volume 2018-2023
Table 88 Sales of Ovens by Smart Appliances: % Volume 2019-2023
Table 89 NBO Company Shares of Large Cooking Appliances: % Volume 2019-2023
Table 90 LBN Brand Shares of Large Cooking Appliances: % Volume 2020-2023
Table 91 NBO Company Shares of Built-in Hobs: % Volume 2019-2023
Table 92 NBO Company Shares of Ovens: % Volume 2019-2023
Table 93 NBO Company Shares of Cooker Hoods: % Volume 2019-2023
Table 94 NBO Company Shares of Built-in Cooker Hoods: % Volume 2019-2023
Table 95 NBO Company Shares of Cookers: % Volume 2019-2023
Table 96 NBO Company Shares of Range Cookers: % Volume 2019-2023
Table 97 Distribution of Large Cooking Appliances by Format: % Volume 2018-2023
Table 98 Production of Large Cooking Appliances: Total Volume 2018-2023
Table 99 Forecast Sales of Large Cooking Appliances by Category: Volume 2023-2028
Table 100 Forecast Sales of Large Cooking Appliances by Category: Value 2023-2028
Table 101 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2023-2028
Table 102 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2023-2028

MICROWAVES IN THE PHILIPPINES

KEY DATA FINDINGS

2023 DEVELOPMENTS

Higher retail volume growth in 2023 as hectic consumer lifestyles become the norm
Multifunction microwaves gain traction
High energy-efficiency and aesthetics push the development of microwaves

PROSPECTS AND OPPORTUNITIES

Sleek designs, smart models and all-in-one function with a focus on keeping food crispy and fresh to pique the interest of consumers
Basic function models to continue to meet the usage needs and budgets of Filipino households
Retail e-commerce has room to grow through pricing and convenience

CATEGORY DATA

Table 103 Sales of Microwaves by Category: Volume 2018-2023
Table 104 Sales of Microwaves by Category: Value 2018-2023
Table 105 Sales of Microwaves by Category: % Volume Growth 2018-2023
Table 106 Sales of Microwaves by Category: % Value Growth 2018-2023
Table 107 Sales of Microwaves by Smart Appliances: % Volume 2019-2023
Table 108 NBO Company Shares of Microwaves: % Volume 2019-2023
Table 109 LBN Brand Shares of Microwaves: % Volume 2020-2023
Table 110 Distribution of Microwaves by Format: % Volume 2018-2023
Table 111 Production of Microwaves: Total Volume 2018-2023
Table 112 Forecast Sales of Microwaves by Category: Volume 2023-2028
Table 113 Forecast Sales of Microwaves by Category: Value 2023-2028
Table 114 Forecast Sales of Microwaves by Category: % Volume Growth 2023-2028
Table 115 Forecast Sales of Microwaves by Category: % Value Growth 2023-2028

FOOD PREPARATION APPLIANCES IN THE PHILIPPINES

KEY DATA FINDINGS

2023 DEVELOPMENTS

Drop in demand for blenders shapes overall performance
Many consumers are content with basic food preparation appliances
Food processors and slow juicers remain on upward demand trajectory

PROSPECTS AND OPPORTUNITIES

Health and wellness trend to spike sales of slow juicers
Heavy discounts, bundling, and free products to help stimulate demand
Online spaces to remain a focus for players

CATEGORY DATA

Table 116 Sales of Food Preparation Appliances by Category: Volume 2018-2023
Table 117 Sales of Food Preparation Appliances by Category: Value 2018-2023
Table 118 Sales of Food Preparation Appliances by Category: % Volume Growth 2018-2023
Table 119 Sales of Food Preparation Appliances by Category: % Value Growth 2018-2023
Table 120 NBO Company Shares of Food Preparation Appliances: % Volume 2019-2023
Table 121 LBN Brand Shares of Food Preparation Appliances: % Volume 2020-2023
Table 122 Distribution of Food Preparation Appliances by Format: % Volume 2018-2023
Table 123 Forecast Sales of Food Preparation Appliances by Category: Volume 2023-2028
Table 124 Forecast Sales of Food Preparation Appliances by Category: Value 2023-2028
Table 125 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2023-2028
Table 126 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2023-2028

SMALL COOKING APPLIANCES IN THE PHILIPPINES

KEY DATA FINDINGS

2023 DEVELOPMENTS

Dynamism of air fryers ensures light fryers continues to post the fastest retail volume growth
More affordable and unbranded options in the market, but safety concerns remain constant
Coffee machines and rice cookers continue to gain momentum

PROSPECTS AND OPPORTUNITIES

Small cooking appliances benefit from relatively short replacement cycles
Rice cookers and freestanding hobs to remain staple appliances
Air fryers to continue to gain momentum through healthy eating and innovation trends

CATEGORY DATA

Table 127 Sales of Small Cooking Appliances by Category: Volume 2018-2023
Table 128 Sales of Small Cooking Appliances by Category: Value 2018-2023
Table 129 Sales of Small Cooking Appliances by Category: % Volume Growth 2018-2023
Table 130 Sales of Small Cooking Appliances by Category: % Value Growth 2018-2023
Table 131 Sales of Freestanding Hobs by Format: % Volume 2018-2023
Table 132 NBO Company Shares of Small Cooking Appliances: % Volume 2019-2023
Table 133 LBN Brand Shares of Small Cooking Appliances: % Volume 2020-2023
Table 134 Distribution of Small Cooking Appliances by Format: % Volume 2018-2023
Table 135 Forecast Sales of Small Cooking Appliances by Category: Volume 2023-2028
Table 136 Forecast Sales of Small Cooking Appliances by Category: Value 2023-2028
Table 137 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2023-2028
Table 138 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2023-2028

VACUUM CLEANERS IN THE PHILIPPINES

KEY DATA FINDINGS

2023 DEVELOPMENTS

Fast volume sales growth amid higher awareness of hygiene and cleanliness
Retail e-commerce responds to the need to widen the audience with more affordable prices
Automation and smart connectivity features push robotic vacuum cleaners

PROSPECTS AND OPPORTUNITIES

Busy lifestyles to increase the demand for robotic vacuum cleaners
Both the offer and competition are expected to intensify over the forecast period
Retail e-commerce to become a major platform for vacuum cleaners

CATEGORY DATA

Table 139 Sales of Vacuum Cleaners by Category: Volume 2018-2023
Table 140 Sales of Vacuum Cleaners by Category: Value 2018-2023
Table 141 Sales of Vacuum Cleaners by Category: % Volume Growth 2018-2023
Table 142 Sales of Vacuum Cleaners by Category: % Value Growth 2018-2023
Table 143 Sales of Robotic Vacuum Cleaners by Smart Appliances: % Volume 2019-2023
Table 144 NBO Company Shares of Vacuum Cleaners: % Volume 2019-2023
Table 145 LBN Brand Shares of Vacuum Cleaners: % Volume 2020-2023
Table 146 Distribution of Vacuum Cleaners by Format: % Volume 2018-2023
Table 147 Forecast Sales of Vacuum Cleaners by Category: Volume 2023-2028
Table 148 Forecast Sales of Vacuum Cleaners by Category: Value 2023-2028
Table 149 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2023-2028
Table 150 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2023-2028

PERSONAL CARE APPLIANCES IN THE PHILIPPINES

KEY DATA FINDINGS

2023 DEVELOPMENTS

Lower-priced brands and unbranded offers push demand in a tough economic climate, but there is room for innovation and upgrades
Rising use of grooming products as consumers resume out-of-home lifestyles
The electric format continues to gain traction in toothbrush units

PROSPECTS AND OPPORTUNITIES

Affordability remains a watchword but premiumisation is anticipated
Increasing education on hygiene and personal grooming to spur the demand for personal care appliances
Retail e-commerce to gain traction as a go-to channel

CATEGORY DATA

Table 151 Sales of Personal Care Appliances by Category: Volume 2018-2023
Table 152 Sales of Personal Care Appliances by Category: Value 2018-2023
Table 153 Sales of Personal Care Appliances by Category: % Volume Growth 2018-2023
Table 154 Sales of Personal Care Appliances by Category: % Value Growth 2018-2023
Table 155 Sales of Body Shavers by Format: % Volume 2018-2023
Table 156 Sales of Hair Care Appliances by Format: % Volume 2018-2023
Table 157 NBO Company Shares of Personal Care Appliances 2019-2023
Table 158 LBN Brand Shares of Personal Care Appliances 2020-2023
Table 159 Distribution of Personal Care Appliances by Format: % Volume 2018-2023
Table 160 Forecast Sales of Personal Care Appliances by Category: Volume 2023-2028
Table 161 Forecast Sales of Personal Care Appliances by Category: Value 2023-2028
Table 162 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2023-2028
Table 163 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2023-2028

AIR TREATMENT PRODUCTS IN THE PHILIPPINES

KEY DATA FINDINGS

2023 DEVELOPMENTS

Hot weather boosts retail volume sales in 2023
Energy-efficiency and design inform purchasing decisions and new product development
Innovation strategies continue to broaden to encompass silent and enhanced hygiene features

PROSPECTS AND OPPORTUNITIES

Strong retail volume growth performance projected for air treatment products
Clever and easy-to-install designs for air conditioners
Players need to focus on energy-efficiency in new product development and messaging

CATEGORY DATA

Table 164 Sales of Air Treatment Products by Category: Volume 2018-2023
Table 165 Sales of Air Treatment Products by Category: Value 2018-2023
Table 166 Sales of Air Treatment Products by Category: % Volume Growth 2018-2023
Table 167 Sales of Air Treatment Products by Category: % Value Growth 2018-2023
Table 168 Sales of Air Conditioners by Smart Appliances: % Volume 2019-2023
Table 169 NBO Company Shares of Air Treatment Products: % Volume 2019-2023
Table 170 LBN Brand Shares of Air Treatment Products: % Volume 2020-2023
Table 171 Distribution of Air Treatment Products by Format: % Volume 2018-2023
Table 172 Production of Air Conditioners: Total Volume 2018-2023
Table 173 Forecast Sales of Air Treatment Products by Category: Volume 2023-2028
Table 174 Forecast Sales of Air Treatment Products by Category: Value 2023-2028
Table 175 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2023-2028
Table 176 Forecast Sales of Air Treatment Products by Category: % Value Growth 2023-2028

フィリピンの家庭用電化製品市場

Consumer Appliances in the Philippines

目次

エグゼクティブサマリー

市場指標

市場データ

免責事項

情報源

フィリピンの冷凍機器

主要なデータ調査結果

2023年の発展

見通しと機会

カテゴリーデータ

フィリピンの家庭用洗濯器具

主要なデータ調査結果

2023年の発展

見通しと機会

カテゴリーデータ

フィリピンの食洗機

主要なデータ調査結果

2023年の発展

見通しと機会

カテゴリーデータ

フィリピンの大型調理器具

主要なデータ調査結果

2023年の発展

見通しと機会

カテゴリーデータ

フィリピンの電子レンジ

主要なデータ調査結果

2023年の発展

見通しと機会

カテゴリーデータ

フィリピンの食品調理器具

主要なデータ調査結果

2023年の発展

見通しと機会

カテゴリーデータ

フィリピンの小型調理器具

主要なデータ調査結果

2023年の発展

見通しと機会

カテゴリーデータ

フィリピンの掃除機

主要なデータ調査結果

2023年の発展

見通しと機会

カテゴリーデータ

フィリピンのパーソナルケア用品

主要なデータ調査結果

2023年の発展

見通しと機会

カテゴリーデータ

フィリピンの空調製品

主要なデータ調査結果

2023年の発展

見通しと機会

カテゴリーデータ

Why buy this report?

TABLE OF CONTENTS

EXECUTIVE SUMMARY

MARKET INDICATORS

MARKET DATA

DISCLAIMER

SOURCES

REFRIGERATION APPLIANCES IN THE PHILIPPINES

KEY DATA FINDINGS

2023 DEVELOPMENTS

PROSPECTS AND OPPORTUNITIES

CATEGORY DATA

HOME LAUNDRY APPLIANCES IN THE PHILIPPINES

KEY DATA FINDINGS

2023 DEVELOPMENTS

PROSPECTS AND OPPORTUNITIES

CATEGORY DATA

DISHWASHERS IN THE PHILIPPINES

KEY DATA FINDINGS

2023 DEVELOPMENTS

PROSPECTS AND OPPORTUNITIES

CATEGORY DATA