マレーシアの玩具・ゲーム市場

マレーシアでは、2022年にCOVID-19関連の規制が全面的に解除され、経済と国境が再開されました。地元の消費者は家に閉じこもることがなくなり、自由に動けるようになっています。これにより、旅行や観光への支出が増え、玩具・ゲームへの支出は減少しました。

当レポートでは、マレーシアの玩具・ゲーム市場について調査し、2018年～2022年の最新小売販売データ、主要企業、主要ブランド、新製品開発・流通・価格問題などの市場に影響を与える主要な要因など、詳細な情報を提供しています。

目次

目次と表のリスト

エグゼクティブサマリー

• 2022年の玩具・ゲーム：全体像
• 2022年の主要動向
• 競合情勢
• 小売業の発展
• 玩具・ゲームで次に来るのは？

市場データ

免責事項

ソース

マレーシアの従来型玩具・ゲーム

主要データ調査結果

2022年：発展

• IPとキッダルトがアクションフィギュア・人形・アクセサリー・組立式玩具・模型車両の需要を促進
• 科学/教育玩具がカテゴリーの成長を牽引
• 従来型玩具・ゲーム販売店が引き続き主要チャネルである一方、Eコマースの売上は成長を継続

見通しと機会

• 出生率の低下が従来型玩具の成長を制限
• オープンエンド玩具が従来型玩具への継続的な需要の扉を閉ざす可能性
• インフレ率の上昇によりカテゴリーの成長が制限

カテゴリーデータ

マレーシアのビデオゲーム

主要データ調査結果

2022年：発展

見通しと機会

カテゴリーデータ

Malaysia saw the full lifting of COVID-19 related restrictions in 2022, with the reopening of the economy and international borders. Local consumers were no longer confined to their homes and were able to move freely. This boosted spending on travel and tourism and led to lower spending on toys and games. In addition, as consumers came out of lockdown restrictions and faced high rates of inflation, many looked to limit their spending on non-essential items, such as video games hardware, which ar...

Euromonitor International's Toys and Games in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Toys and Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Toys and games in 2022: The big picture
• 2022 key trends
• Competitive landscape
• Retailing developments
• What next for toys and games?

MARKET DATA

• Table 1 Sales of Toys and Games by Category: Value 2017-2022
• Table 2 Sales of Toys and Games by Category: % Value Growth 2017-2022
• Table 3 NBO Company Shares of Toys and Games: % Value 2018-2022
• Table 4 LBN Brand Shares of Toys and Games: % Value 2019-2022
• Table 5 Distribution of Toys and Games by Format: % Value 2017-2022
• Table 6 Forecast Sales of Toys and Games by Category: Value 2022-2027
• Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

• Summary 1 Research Sources

TRADITIONAL TOYS AND GAMES IN MALAYSIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

• IP and kidults drive demand in action figures, dolls and accessories, construction and model vehicles
• Scientific/educational toys lead category growth
• Traditional toys and games stores remain the main channel, while e-commerce sales continues to grow

PROSPECTS AND OPPORTUNITIES

• Declining birth rate to limit growth of traditional toys
• Open-ended toys could close doors to continuous demand for traditional toys
• Elevated inflation rate to restrict category growth

CATEGORY DATA

• Table 8 Sales of Traditional Toys and Games by Category: Value 2017-2022
• Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2017-2022
• Table 10 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2017-2022
• Table 11 NBO Company Shares of Traditional Toys and Games: % Value 2018-2022
• Table 12 LBN Brand Shares of Traditional Toys and Games: % Value 2019-2022
• Table 13 Distribution of Traditional Toys and Games by Format: % Value 2017-2022
• Table 14 Forecast Sales of Traditional Toys and Games by Category: Value 2022-2027
• Table 15 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2022-2027
• Table 16 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2022-2027

VIDEO GAMES IN MALAYSIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

• Mobile games a key driver in video games spending
• Static consoles and handheld consoles showing signs of decline
• Brick-and-mortar local video games stores riding on strong walk-in preference of local gamers

PROSPECTS AND OPPORTUNITIES

• Markets for refurbished static consoles and handheld consoles and console discs continue to swell
• Mobile gaming and online gaming to solidify
• Room for growth in AR/VR headsets with newcomer offering a more affordable alternative

CATEGORY DATA

• Table 17 Sales of Video Games by Category: Value 2017-2022
• Table 18 Sales of Video Games by Category: % Value Growth 2017-2022
• Table 19 NBO Company Shares of Video Games: % Value 2018-2022
• Table 20 LBN Brand Shares of Video Games: % Value 2019-2022
• Table 21 NBO Company Shares of Video Games Hardware: % Value 2018-2022
• Table 22 LBN Brand Shares of Video Games Hardware: % Value 2019-2022
• Table 23 NBO Company Shares of Video Games Software: % Value 2018-2022
• Table 24 Distribution of Video Games by Format: % Value 2017-2022
• Table 25 Distribution of Video Games Hardware by Format: % Value 2017-2022
• Table 26 Distribution of Video Games Software by Format: % Value 2017-2022
• Table 27 Distribution of Video Games Software (Physical) by Format: % Value 2017-2022
• Table 28 Distribution of Video Games Software (Digital) by Format: % Value 2017-2022
• Table 29 Forecast Sales of Video Games by Category: Value 2022-2027
• Table 30 Forecast Sales of Video Games by Category: % Value Growth 2022-2027