市場調査レポート
商品コード
1512687
フードサービスの世界市場-2024年~2031年Global Food Service Market - 2024-2031 |
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フードサービスの世界市場-2024年~2031年 |
出版日: 2024年07月10日
発行: DataM Intelligence
ページ情報: 英文 213 Pages
納期: 即日から翌営業日
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概要
世界のフードサービス市場は2023年の2兆1,169億2,000万米ドルから2031年には4兆5,132億1,000万米ドルに達すると予測され、予測期間の2024年~2031年はCAGR9.82%で成長します。
健康とウェルネスに対する消費者の意識の高まりが市場力学に影響を及ぼしており、より健康的な食品オプションに対する需要の高まりにつながっています。この動向は、植物由来の代替品、有機食材、低カロリー・オプションなど、より栄養価の高いメニューを提供するよう外食業者に促しています。市場関係者もまた、健康志向の消費者に対応するため、透明性の高い表示やマーケティング・イニシアティブに投資しています。
例えば、サムスン電子は2023年8月30日、革新的なAI主導の食品・レシピプラットフォームであるサムスンフードを発表しました。世界104カ国で発売され、8カ国語に対応するサムスン・フードは、16万を超えるレシピのライブラリを誇り、ユーザーに幅広い料理体験を提供します。このプラットフォームはパーソナライズされたアシスタントの役割を果たし、ユーザーが新しい料理を探求し、カスタマイズされた食事プランを考案し、食材のオンライン注文を容易にするよう支援します。
中国、インド、東南アジア諸国などでは中流階級の人口が拡大しており、外食市場にとって重要な消費者基盤を形成しています。購買力の増大と食生活の嗜好の変化に伴い、中産階級の消費者は、伝統的な食堂から各国料理や高級レストランまで、多様な食事体験に対する需要を牽引しています。市場セグメンテーション企業は、手頃な価格でありながら消費者の嗜好に合わせた質の高い食事を提供することで、この層を取り込もうとしています。
ダイナミクス
利便性と外食への需要の高まり
利便性と外食に対する需要の高まりは、世界のフードサービス市場の拡大を推進する主要な要因です。消費者はますます多忙なライフスタイルを送るようになり、利便性を優先するようになったため、手早く手間のかからない食事の選択肢を外食に求めるようになっています。このような消費者行動の変化は、外食サービス業者が進化する顧客の嗜好や需要に対応することで、市場の大きな成長を促しています。
外食の動向は、ミレニアル世代、若い社会人、家族連れ、高齢者など、さまざまな層で人気が高まっています。外食は、多忙な個人にとって便利な選択肢であると同時に、社会的体験や娯楽の一形態としても捉えられています。外食産業は、ユニークな食事体験、革新的なメニューの提供、さまざまな消費者層にアピールする雰囲気を提供することで、この動向を活用しています。この戦略的アプローチは、外食市場における客足と収益の伸びを促進するのに役立っています。
例えば、2023年2月15日、インド有数の旅行用食品・小売企業であるトラベル・フード・サービス社は、インディラ・ガンディー国際空港にエキサイティングな新しい飲食施設「ディリ・ストリート(Dilli Streat)」を導入しました。国内線出発エリアの近くに位置する340平方メートルの広大なスペースは、旅行者と食通を魅了すること請け合いです。Dilli Streatは、その独特なコンセプトで際立っており、空港での食事体験では他に類を見ない方法で多様な料理を提供しています。これまでどの空港でも見られなかったような、ユニークな食の風景を提示しています。
フードデリバリープラットフォームの影響力の高まり
フードデリバリープラットフォームの影響力の高まりが、世界の食品サービス市場の成長の原動力となっています。多くの場合モバイル・アプリケーションやウェブサイトからアクセスできるこうしたプラットフォームは、消費者をさまざまなレストランや飲食店の幅広い食品オプションに結び付けます。フードデリバリープラットフォームが提供する利便性とアクセシビリティは、消費者が食事にアクセスする方法に革命をもたらし、需要の増加と市場の拡大をもたらしています。
フードデリバリープラットフォームが広く利用できるようになったことで、フードサービスプロバイダーの市場範囲が拡大し、地理的に近い場所を超えてより多くの顧客ベースにアクセスできるようになっています。レストランや飲食店はフードデリバリープラットフォームと提携することで、新たな顧客を獲得し、インフラ整備に多額の投資をすることなく売上を伸ばすことができます。このような市場アクセスの拡大は、外食市場における競争とイノベーションを促進し、サービスの質とメニューの改善を促進します。
例えば、クダムバシュリーミッションは2024年2月20日、ティルヴァナンタプラムで試験的に開始する予定のオンライン・ティフィン・サービスを開始しました。このプロジェクトの発足式は、地方自治大臣によって執り行われる予定です。この取り組みは、健康的な家庭料理を便利で手頃な価格で提供することを目的としています。まずは事務局でサービスが提供され、首都の他の官公庁にも拡大される予定です。この動きは、食事が再利用可能なティフィンキャリアで提供されるため、官公庁での廃棄物発生を抑制することが期待されています。
規制遵守の課題
規制遵守には、食品安全、衛生、表示、アレルゲン管理などに関する幅広い規制や基準が含まれ、さまざまな政府機関や業界団体によって定められています。これらの規制への不遵守は、罰金、法的処罰、風評被害、さらには閉鎖など、食品サービス施設に深刻な結果をもたらす可能性があります。その結果、規制要件の遵守を確保することは、外食業者にとって大きな課題となり、その経営や市場競争に影響を及ぼします。
食品の安全性と衛生基準に関する規制は、国によって、また同じ国でも州や地域によって大きく異なる場合があります。このような規制状況を乗り切るには、外食企業は常に最新の要件を把握し、営業する各拠点でのコンプライアンスを確保する必要があります。この複雑さは、多国籍の外食チェーンや新市場に進出する外食企業にとっては特に困難であり、運営上の困難とコストのレイヤーを増やすことになります。
例えば、2006年の食品安全基準法(FSSA)は、インドの食品安全規制を規定する主要な法律です。この包括的な法律は、1954年に制定された時代遅れの食品混入防止法に取って代わり、様々な食品関連規制を統一的な枠組みに統合したものです。2011年に制定されたFSSAは、食品の製造、保管、流通、販売、輸入を監督し、その安全性と品質を確保するための規制枠組みを確立しています。
Overview
Global Food Service Market reached US$ 2116.92 billion in 2023 and is expected to reach US$ 4513.21 billion by 2031, growing with a CAGR of 9.82% during the forecast period 2024-2031.
Increasing consumer awareness of health and wellness is influencing market dynamics, leading to a growing demand for healthier food options. This trend is prompting food service providers to offer more nutritious menu items, including plant-based alternatives, organic ingredients, and low-calorie options. Market players are also investing in transparent labeling and marketing initiatives to cater to health-conscious consumers.
For instance, on August 30, 2023, Samsung Electronics introduced Samsung Food, an innovative, AI-driven food and recipe platform. It is launching in 104 countries worldwide and available in eight languages, Samsung Food will provide users with extensive culinary experiences, boasting a library of over 160,000 recipes. It acts as a personalized assistant, the platform will assist users in exploring new dishes, devising customized meal plans, and facilitating online ingredient orders.
The expanding middle-class population in countries like China, India, and Southeast Asian nations is creating a significant consumer base for the food service market. With increasing purchasing power and changing dietary preferences, middle-class consumers are driving demand for a diverse range of dining experiences, from traditional eateries to international cuisines and upscale dining establishments. Market players are tapping into this demographic segment by offering affordable yet quality food options tailored to their preferences.
Dynamics
Growing Demand for Convenience and Dining Out
The growing demand for convenience and dining out is a key driver propelling the expansion of the global food service market. As consumers increasingly lead busy lifestyles and prioritize convenience, they are turning to food service establishments for quick and hassle-free meal options. This shift in consumer behavior is driving significant growth in the market as food service providers cater to the evolving preferences and demands of their customers.
The trend of dining out has become increasingly popular across various demographic segments, including millennials, young professionals, families, and seniors. Dining out is seen as a convenient option for busy individuals and also as a social experience and a form of entertainment. Food service establishments capitalize on this trend by offering unique dining experiences, innovative menu offerings, and ambiance that appeal to different consumer segments. This strategic approach helps drive foot traffic and revenue growth in the food service market.
For instance, on February 15, 2023, Travel Food Services, India's premier travel food and retail company, introduced an exciting new F&B destination, Dilli Streat, at Indira Gandhi International Airport. Positioned near the Domestic Departure area, this sprawling 340 sq. mt. space promises to captivate travelers and food enthusiasts alike. Dilli Streat stands out with its distinctive concept, offering a diverse range of cuisines in a manner unparalleled in airport dining experiences. It presents a unique culinary landscape, unlike anything previously seen at any airport.
Rising Influence of Food Delivery Platforms
The rising influence of food delivery platforms is a driving force behind the growth of the global food service market. These platforms, often accessible through mobile applications or websites, connect consumers with a wide range of food options from various restaurants and eateries. The convenience and accessibility offered by food delivery platforms are revolutionizing the way consumers access meals, leading to increased demand and market expansion.
The widespread availability of food delivery platforms is expanding the market reach of food service providers, enabling them to access a larger customer base beyond their immediate geographical locations. Restaurants and eateries can partner with food delivery platforms to reach new customers and increase their sales without the need for significant investments in additional infrastructure efforts. This expanded market access fosters competition and innovation within the food service market, driving improvements in service quality and menu offerings.
For instance, on February 20, 2024, The Kudumbashree Mission launched its online tiffin service, with plans for a pilot launch in Thiruvananthapuram. The project's inauguration is slated to be conducted by the Local Self Government Minister. The initiative aimed to introduce a convenient and affordable option for healthy, home-cooked meals. Initially, the service will be available at the secretariat, with plans to expand to other public offices in the capital. This move is anticipated to curtail waste generation in public offices, as meals will be served in reusable tiffin carriers.
Challenges in Regulatory Compliance
Regulatory compliance encompasses a wide range of regulations and standards related to food safety, hygiene, labeling, allergen management, and more, set forth by various governmental and industry bodies. Non-compliance with these regulations can result in severe consequences for food service establishments, including fines, legal penalties, reputational damage, and even closure. As a result, ensuring compliance with regulatory requirements poses a significant challenge for food service providers, impacting their operations and market competitiveness.
Regulations related to food safety and hygiene standards can vary significantly from one country to another, as well as within different states or provinces within the same country. Navigating this regulatory landscape requires food service providers to stay abreast of the latest requirements and ensure compliance at each location where they operate. This complexity can be particularly daunting for multinational food service chains or those expanding into new markets, adding a layer of operational difficulty and cost.
For instance, the Food Safety and Standards Act (FSSA) of 2006 serves as the primary legislation governing food safety regulations in India. This comprehensive statute replaced the outdated Prevention of Food Adulteration Act of 1954 and consolidated various food-related regulations into a unified framework. Enacted in 2011, the FSSA establishes the regulatory framework for overseeing the manufacturing, storage, distribution, sale, and import of food products to ensure their safety and quality.
The global food service market is segmented based on the type of service, sector, type of establishment, and region.
Rising Affordability and Value and Innovations in Quick Service Restaurants
Quick Service Restaurants (QSRs) hold the largest share of the global food service market. QSRs typically offer meals at lower price points compared to full-service restaurants, making them an attractive option for a broad demographic, including families, students, and working professionals. This affordability, combined with the perception of value for money, ensures that QSRs capture a significant portion of the food service market. The market trend towards cost-effective dining options further cements QSRs' leading position.
The QSR market is characterized by continuous menu innovation and the introduction of diverse offerings. From health-conscious items to globally inspired dishes, QSRs are adept at quickly adapting their menus to meet changing consumer tastes and preferences. This adaptability and variety attract a wide customer base, contributing to their dominant food service market share.
Rising urbanization and Changing Lifestyles and Technologies in Asia-Pacific
Rising urbanization and changing lifestyles in the Asia-Pacific region are fueling the demand for convenience, dining out, and food service options. As more people migrate to urban areas and join the workforce, there is a growing preference for quick-service restaurants, and food delivery services that offer convenient and affordable meal solutions. Food service providers are capitalizing on this trend by expanding their presence in urban centers offering innovative dining experiences to attract and retain customers in the competitive market.
The Asia-Pacific region is experiencing significant digitalization and technological advancements in the food service industry, which are transforming the way food is consumed, ordered, and delivered. Food service providers are leveraging digital technologies to enhance the customer experience, optimize operations, and capture market share in the rapidly evolving digital landscape.
For instance, on February 20, 2024, Airport Dimensions, SSP, and Travel Food Services announced a partnership to introduce an exclusive lounge destination for travelers at Hong Kong International Airport (HKIA). Named Kyra, this new lounge will be situated in Terminal 1's Central Concourse and is slated to open its doors in the summer of 2024. This collaborative venture brings together three industry-leading entities, each renowned for their expertise in crafting unparalleled experiences for travelers. Airport Dimensions specializes in the design, development, and operation of lounges and airport experiences tailored to global travelers' needs.
The COVID-19 pandemic had a profound impact on the global food service market, disrupting traditional business models, consumer behavior, and market dynamics. The most significant effects of the pandemic on the food service market have been the widespread closures of restaurants, cafes, and other dining establishments due to lockdowns, social distancing measures, and restrictions on indoor dining. These closures resulted in a sharp decline in revenue for food service providers, leading to financial losses and business closures across the market.
With dine-in options restricted or limited, food service providers have increasingly relied on digital channels, mobile apps, and third-party delivery platforms to reach consumers and facilitate transactions. This digital transformation has led to the emergence of new business models, such as virtual kitchens, ghost kitchens, and cloud kitchens, which cater specifically to delivery and takeout orders.
Disruptions in the supply chain due to the conflict led to shortages of key ingredients and commodities. As a result, many food service businesses faced challenges in sourcing essential items, leading to increased costs and decreased profitability. The geopolitical tensions between Russia and Ukraine caused fluctuations in commodity prices. These price fluctuations created uncertainty for food service operators, making it difficult for them to forecast costs accurately and plan their menus and pricing strategies effectively.
In addition to supply chain disruptions and price volatility, consumer behavior was also impacted by the Russia-Ukraine war. Concerns over the stability of the global economy and potential food shortages led to changes in consumer spending patterns. Many consumers became more cautious with their discretionary spending, leading to a decline in dining out and a preference for home-cooked meals or more affordable dining options.
By Type of Establishment
The major global players in the food service market include Food Service Company, Compass Group India, Sodexo, US FOODS, INC., Saval Foodservice, Shamrock Foods, Food Services, Inc., Gordon Food Service, A & A Food Service, and Creed Foodservice.
The global food service market report would provide approximately 62 tables, 52 figures, and 213 Pages.
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