高麗人参茶の世界市場-2024-2031年

概要

高麗人参茶の世界市場は2023年に8,910万米ドルに達し、2031年には1億2,960万米ドルに達すると予測され、予測期間2024-2031年のCAGRは4.8%で成長する見込みです。

高麗人参茶を含む天然およびハーブの健康製品への動向の高まりは、これらの製品に関連する健康上の利点に対する消費者の意識の高まりが原動力となっています。この動向は、消費者がより健康的な代替飲料を求めているため、市場の成長を後押ししています。市場各社は消費者の嗜好を満たし、高麗人参茶の魅力を拡大するために技術革新を進めています。これには、市場の多様な嗜好や嗜好に対応するための新しいフレーバー、ブレンド、配合の導入が含まれます。

例えば、2023年11月2日、Daejeonに本社を置く高麗人参加工食品メーカーのDanurimは、国際市場に黒人参茶Total Infusionを導入し、世界の拡大を発表しました。国内外の高級健康食品で有名な同社は、中国、香港、ベトナムに当初重点を置き、海外市場に注力しています。現在、米国と欧州での販売ライセンスを取得中です。

北米の消費者はますます健康とウェルネスを優先するようになっており、高麗人参茶のような機能性飲料の需要を牽引しています。市場各社は、多様な消費者の嗜好に対応するため、様々なフレーバーや処方の高麗人参茶を導入し、技術革新を進めています。これには、風味を付けた高麗人参茶、他のハーブや果物とのブレンド、すぐに飲めるオプションなどが含まれ、消費者に幅広い選択肢を提供しています。

ダイナミクス

天然・ハーブ製品に対する需要の高まり

消費者は健康とウェルネスを重視するようになり、高麗人参茶のような天然・ハーブ製品に引き寄せられつつあります。高麗人参の抗酸化特性や免疫力・エネルギーレベルを高める可能性などの健康上の利点は、機能性飲料に対する消費者の嗜好と一致しており、市場の成長を促進しています。高麗人参の摂取がもたらす潜在的なメリットについて多くの消費者が知るようになるにつれ、高麗人参茶の需要は市場で高まる可能性が高いです。

市場のプレーヤーは、進化する消費者の嗜好と需要に対応するために技術革新を行っています。これには、多様な消費者層に対応するための新しい高麗人参茶の処方、フレーバー、包装形態の導入が含まれます。例えば、2020年3月2日、日本料理と韓国料理を専門とする動きの速い消費財（FMCG）の著名な輸入業者であるNational Food and Beverage社は、同社のブランド「Seoul」の下で高麗人参茶と日本の麦茶を発売しました。

流通チャネルの拡大

流通チャネルの多様化により、高麗人参茶はより幅広い市場の消費者に届くようになった。市場のプレーヤーは、伝統的な小売店、健康専門店、スーパーマーケット、コンビニエンスストア、オンラインプラットフォーム、消費者直販チャネルをターゲットにすることができ、さまざまなタッチポイントで製品を入手できるようにし、消費者の嗜好に応えることができます。

流通チャネルの拡大には、需要増に対応し、製品の可用性を確保するためのサプライチェーン効率の改善が必要です。市場関係者は、物流、在庫管理、フルフィルメント・プロセスを最適化することで業務を合理化し、市場への対応力を高めることができるため、顧客満足度とロイヤルティが高まり、高麗人参茶市場の成長が促進されます。

高麗人参の高コスト

消費者は高麗人参茶の購入に関して価格に敏感であり、高麗人参のコストは製品の小売価格に大きく影響します。特に可処分所得が比較的低い地域や、高麗人参茶の低価格代替品が競合している地域では、価格が高いために高麗人参茶を定期的に購入しようとしない消費者もおり、市場成長の妨げとなっています。

高麗人参の高価格は、特定の消費者層にとっての高麗人参茶の値ごろ感に影響を及ぼし、市場浸透と全体的な消費を制限する可能性があります。消費者は高麗人参茶を高級品と認識しており、予算の制約を超えて定期的に購入することに消極的です。市場関係者は、高麗人参茶を他の飲料、特により手頃な価格の飲料と競合させるという課題に直面しています。

米国森林局によると、世界の高麗人参茶市場が直面している課題は、高麗人参のコストが高いことです。畑で栽培される高麗人参の生産者は近年、価格の下落を経験しており、その主な原因は供給過剰にあります。現在、乾燥根の価格は1ポンドあたり約12ドルから20ドルです。適切に乾燥された高麗人参の根は通常、生の重量の約3分の1であり、市場のコスト力学にさらに影響を与えていることは注目に値します。

目次

目次

第1章 調査手法と調査範囲

第2章 定義と概要

第3章 エグゼクティブサマリー

第4章 市場力学

• 影響要因
  • 促進要因
    • 天然・ハーブ製品に対する需要の高まり
    • 流通チャネルの拡大
  • 抑制要因
    • 高麗人参の高コスト
  • 機会
  • 影響分析

第5章 産業分析

• ポーターのファイブフォース分析
• サプライチェーン分析
• 価格分析
• 規制分析
• ロシア・ウクライナ戦争の影響分析
• DMIの見解

第6章 COVID-19分析

第7章 タイプ別

• 韓国産
• アメリカ産
• その他

第8章 包装別

• 小袋
• 箱
• ボトル
• その他

第9章 流通チャネル別

• スーパーマーケット・ハイパーマーケット
• コンビニエンスストア
• オンラインストア
• その他

第10章 地域別

• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • イタリア
  • ロシア
  • その他欧州
• 南米
  • ブラジル
  • アルゼンチン
  • その他南米
• アジア太平洋
  • 中国
  • インド
  • 日本
  • オーストラリア
  • その他アジア太平洋地域
• 中東・アフリカ

第11章 競合情勢

• 競合シナリオ
• 市況/シェア分析
• M&A分析

第12章 企業プロファイル

• Green Gold Ginseng LLC, Inc.
  • 会社概要
  • 製品ポートフォリオと説明
  • 財務概要
  • 主な発展
• Ten Ren Tea Inc.
• Burma Burma
• Curious Tea Ltd
• TenFu's Tea
• CHASH The Fine Tea Company Limited
• OrientalTeaBox
• What-Cha
• TeaCupsFull
• Dragon Tea House

第13章 付録

Overview

Global Ginseng Tea Market reached US$ 89.1 million in 2023 and is expected to reach US$ 129.6 million by 2031, growing with a CAGR of 4.8% during the forecast period 2024-2031.

The growing trend towards natural and herbal health products, including ginseng tea, is driven by increasing consumer awareness of the health benefits associated with these products. This trend is fueling market growth as consumers seek healthier beverage alternatives. Market players are innovating to meet consumer preferences and expand the appeal of ginseng tea. This includes introducing new flavors, blends, and formulations to cater to diverse tastes and preferences in the market.

For instance, on November 2, 2023, Danurim, a manufacturer of processed ginseng foods headquartered in Daejeon, announced its global expansion by introducing its Black Ginseng Tea Total Infusion to international markets. Renowned for its premium health products domestically and internationally, the company is focusing on overseas markets, with an initial emphasis on China, Hong Kong, and Vietnam. It is in the process of obtaining licensing for distribution in the United States and Europe.

North American consumers are increasingly prioritizing health and wellness, driving the demand for functional beverages like ginseng tea. Market players are innovating to cater to diverse consumer preferences by introducing a variety of flavors and formulations of ginseng tea. This includes offerings such as flavored ginseng teas, blends with other herbs or fruits, and ready-to-drink options, providing consumers with a wider range of choices in the market.

Dynamics

Rising Demand for Natural and Herbal Products

Consumers are gravitating towards natural and herbal products like ginseng tea with an increasing emphasis on health and wellness. The perceived health benefits of ginseng, including its antioxidant properties and potential to boost immunity and energy levels, align with consumer preferences for functional beverages, thereby driving market growth. As more consumers become informed about the potential advantages of ginseng consumption, demand for ginseng tea is likely to rise in the market.

Market players are innovating to meet evolving consumer preferences and demands. This includes introducing new ginseng tea formulations, flavors, and packaging formats to cater to diverse consumer segments. For instance, on March 2, 2020, National Food and Beverage, a prominent importer of fast-moving consumer goods (FMCG) specializing in Japanese and Korean cuisine, introduced ginseng tea and Japanese barley tea under its brand, Seoul.

Expansion of Distribution Channels

The diversification of distribution channels allows ginseng tea to reach a broader market audience. Market players can target traditional retail outlets, specialty health stores, supermarkets, convenience stores, online platforms, and direct-to-consumer channels, ensuring product availability across various touchpoints and catering to consumer preferences.

The expansion of distribution channels necessitates improvements in supply chain efficiency to meet increased demand and ensure product availability. Market players can optimize logistics, inventory management, and fulfillment processes to streamline operations and enhance market responsiveness, fostering customer satisfaction and loyalty, and driving the ginseng tea market growth.

High Cost of Ginseng

Consumers are price-sensitive when it comes to purchasing ginseng tea, the cost of ginseng significantly impacts the retail price of the product. Higher prices deter some consumers from purchasing ginseng tea regularly, particularly in regions where disposable incomes are relatively low or where there are competing lower-priced alternatives in ginseng tea, hindering market growth.

The high cost of ginseng can affect the affordability of ginseng tea for certain consumer segments, potentially limiting market penetration and overall consumption. Consumers perceive ginseng tea as a premium product and are reluctant to purchase it regularly beyond their budget constraints. Market players face challenges in competitively positioning ginseng tea against other beverage options, particularly those that are more affordable.

According to the U.S. Forest Service, the challenges faced by the global ginseng tea market are due to the high cost of ginseng. Growers of field-cultivated ginseng have experienced declining prices in recent years, primarily attributed to oversupply. Currently, prices range from approximately $12 to $20 per pound for dried roots. It's worth noting that properly dried ginseng roots typically weigh about one-third of their original fresh weight, further impacting the cost dynamics in the market.

Segment Analysis

The global ginseng tea market is segmented based on type, packaging, distribution channel, and region.

Growing Demand for Premium Products and Innovations in Korean Red Ginseng Tea

Korean red ginseng tea holds the largest share of the global ginseng tea market. Korean red ginseng is renowned for its superior quality and efficacy, making Korean red ginseng tea highly sought after in the market. Consumers perceive Korean red ginseng as a premium product with potent health benefits, boosting its popularity and ginseng tea market growth and dominance.

Korean red ginseng tea enjoys strong demand in its domestic market and internationally. Its reputation for quality and effectiveness is leading to widespread adoption and consumption in global markets, further contributing to its market dominance. Market players continually innovate to enhance the appeal of Korean red ginseng tea by introducing new flavors, blends, and formulations to cater to diverse consumer preferences.

For instance, Kaizen Group and Korea Ginseng Corp. partnered to make a significant impact. Their collaborative grand launch event, held on September 6, 2023, at the renowned Huntington Beach venue, Kabuki's signature location, marked the inception of their joint venture. Embracing the "food as medicine" trend, their unique approach promises to redefine wellness through Korean Red Ginseng Tea and innovative culinary offerings.

Geographical Penetration

Growing Consumer Demand and Innovations in North America

North America dominates the global ginseng tea market. North America exhibits a robust consumer demand for health and wellness products, including ginseng tea. The region's affluent population, coupled with a growing awareness of the health benefits of ginseng, boosts significant ginseng tea market growth and consumption. Market players are at the forefront of product innovation, continually introducing new flavors, formulations, and packaging designs to cater to evolving consumer preferences.

Ginseng tea has become integrated into North American culture, with consumers incorporating it into their daily routines for its perceived health benefits and refreshing taste. This cultural integration fosters sustained demand and market dominance in the region. Market players in the region invest heavily in marketing and promotional activities to raise awareness and drive consumer engagement with ginseng tea products.

For instance, on June 21, 2023, Arizona announced the introduction of hard tea presents a promising option for summer refreshment, reminiscent of their beloved original beverages. The new line features three iconic flavors: Lemon, Peach, and Green Tea. The Green Tea variant boasts an infusion of "100% real brewed tea with ginseng extract and a subtle hint of honey," while the Arizona Lemon Tea Hard offers a sophisticated twist with "premium steeped black tea complemented by citrus notes, delivering an adult rendition of the cherished flavor.

COVID-19 Impact Analysis

The pandemic led to disruptions in global supply chains, affecting the sourcing and distribution of ginseng and other raw materials used in ginseng tea production. The closure of restaurants, cafes, and other food service establishments during lockdowns resulted in a decline in out-of-home consumption of ginseng tea, leading to revenue losses for ginseng tea suppliers catering to this market segment.

The pandemic prompted changes in consumer behavior, with an increased focus on health and wellness. Consumers sought out immune-boosting and health-promoting products, including ginseng tea, leading to a surge in demand. Consumers turned to online channels to purchase ginseng tea, driving growth in the online ginseng tea market. Market players adapted by strengthening their online presence, expanding digital marketing efforts, and optimizing e-commerce platforms to capitalize on this trend.

Russia-Ukraine War Impact Analysis

The conflict disrupted trade routes and transportation networks, affecting the supply chain of ginseng and other raw materials used in ginseng tea production. These disruptions led to shortages and delays in the availability of ginseng tea products in the market. The conflict disrupted trade relations between these countries and ginseng tea exporting nations, resulting in trade restrictions, tariffs, and import bans. This reduced export volumes and revenue for ginseng tea suppliers, impacting market growth and profitability.

Geopolitical tensions caused fluctuations in currency exchange rates and commodity prices, including the cost of ginseng and ginseng tea. Market players adjusted pricing strategies to account for increased costs or uncertainties associated with sourcing ginseng, affecting consumer affordability and market competitiveness. Heightened geopolitical tensions and uncertainties surrounding the Russia-Ukraine conflict influenced consumer confidence and sentiment in ginseng tea markets.

By Type

• Korean Red Ginseng Tea
• American Ginseng Tea
• Others

By Packaging

• Sachet
• Box
• Bottle
• Others

By Distribution Channel

• Supermarkets and Hypermarkets
• Convenience Stores
• Online Stores
• Others

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Rest of Europe
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
• Middle East and Africa

Key Developments

• On May 10, 2023, Korea Ginseng Corp., recognized as the world's leading ginseng brand, introduced its summer menu at the CheongKwanJang Ginseng Museum Cafe in New York City. They have expanded their presence by introducing their HSW beverage line in retail stores. This includes the introduction of a new hydrating sparkling ginseng drink, highlighting the broad appeal of Korea's smart herb.
• On May 8, 2023, Korea Ginseng Corp inaugurated a new Research and Development center, marking a significant step towards solidifying its position as the foremost herbal health company globally. The company is implementing strategies such as diversifying product categories and formats to propel its ambitious growth initiatives.
• On January 9, 2024, Ginseng tea, a traditional Korean beverage, emerged as a notable trend among health enthusiasts globally. This beverage, celebrated for its energy-boosting properties, is increasingly gaining popularity for its associated beauty benefits.

Competitive Landscape

The major global players in the ginseng tea market include Green Gold Ginseng LLC, Inc., Ten Ren Tea Inc., Burma Burma, Curious Tea Ltd, TenFu's Tea, CHASH The Fine Tea Company Limited, OrientalTeaBox, What-Cha, TeaCupsFull, and Dragon Tea House.

Why Purchase the Report?

• To visualize the global ginseng tea market segmentation based on type, packaging, distribution channel, and region, as well as understand critical commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous global ginseng tea market-level data points with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as Excel consisting of critical products of all the major players.

The global ginseng tea market report would provide approximately 62 tables, 54 figures, and 213 Pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies

Table of Contents

Table of Contents

1.Methodology and Scope

• 1.1.Research Methodology
• 1.2.Research Objective and Scope of the Report

2.Definition and Overview

3.Executive Summary

• 3.1.Snippet by Type
• 3.2.Snippet by Packaging
• 3.3.Snippet by Distribution Channel
• 3.4.Snippet by Region

4.Dynamics

• 4.1.Impacting Factors
  • 4.1.1.Drivers
    • 4.1.1.1.Rising Demand for Natural and Herbal Products
    • 4.1.1.2.Expansion of Distribution Channels
  • 4.1.2.Restraints
    • 4.1.2.1.High Cost of Ginseng
  • 4.1.3.Opportunity
  • 4.1.4.Impact Analysis

5.Industry Analysis

• 5.1.Porter's Five Force Analysis
• 5.2.Supply Chain Analysis
• 5.3.Pricing Analysis
• 5.4.Regulatory Analysis
• 5.5.Russia-Ukraine War Impact Analysis
• 5.6.DMI Opinion

6.COVID-19 Analysis

• 6.1.Analysis of COVID-19
  • 6.1.1.Scenario Before COVID
  • 6.1.2.Scenario During COVID
  • 6.1.3.Scenario Post COVID
• 6.2.Pricing Dynamics Amid COVID-19
• 6.3.Demand-Supply Spectrum
• 6.4.Government Initiatives Related to the Market During Pandemic
• 6.5.Manufacturers Strategic Initiatives
• 6.6.Conclusion

7.By Type

• 7.1.Introduction
  • 7.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 7.1.2.Market Attractiveness Index, By Type
• 7.2.Korean Red Ginseng Tea*
  • 7.2.1.Introduction
  • 7.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
• 7.3.American Ginseng Tea
• 7.4.Others

8.By Packaging

• 8.1.Introduction
  • 8.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
  • 8.1.2.Market Attractiveness Index, By Packaging
• 8.2.Sachet*
  • 8.2.1.Introduction
  • 8.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
• 8.3.Box
• 8.4.Bottle
• 8.5.Others

9.By Distribution Channel

• 9.1.Introduction
  • 9.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 9.1.2.Market Attractiveness Index, By Distribution Channel
• 9.2.Supermarkets and Hypermarkets*
  • 9.2.1.Introduction
  • 9.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
• 9.3.Convenience Stores
• 9.4.Online Stores
• 9.5.Others

10.By Region

• 10.1.Introduction
  • 10.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
  • 10.1.2.Market Attractiveness Index, By Region
• 10.2.North America
  • 10.2.1.Introduction
  • 10.2.2.Key Region-Specific Dynamics
  • 10.2.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 10.2.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
  • 10.2.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.2.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.2.6.1.U.S.
    • 10.2.6.2.Canada
    • 10.2.6.3.Mexico
• 10.3.Europe
  • 10.3.1.Introduction
  • 10.3.2.Key Region-Specific Dynamics
  • 10.3.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 10.3.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
  • 10.3.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.3.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.3.6.1.Germany
    • 10.3.6.2.UK
    • 10.3.6.3.France
    • 10.3.6.4.Italy
    • 10.3.6.5.Russia
    • 10.3.6.6.Rest of Europe
• 10.4.South America
  • 10.4.1.Introduction
  • 10.4.2.Key Region-Specific Dynamics
  • 10.4.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 10.4.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
  • 10.4.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.4.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.4.6.1.Brazil
    • 10.4.6.2.Argentina
    • 10.4.6.3.Rest of South America
• 10.5.Asia-Pacific
  • 10.5.1.Introduction
  • 10.5.2.Key Region-Specific Dynamics
  • 10.5.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 10.5.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
  • 10.5.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.5.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.5.6.1.China
    • 10.5.6.2.India
    • 10.5.6.3.Japan
    • 10.5.6.4.Australia
    • 10.5.6.5.Rest of Asia-Pacific
• 10.6.Middle East and Africa
  • 10.6.1.Introduction
  • 10.6.2.Key Region-Specific Dynamics
  • 10.6.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 10.6.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
  • 10.6.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11.Competitive Landscape

• 11.1.Competitive Scenario
• 11.2.Market Positioning/Share Analysis
• 11.3.Mergers and Acquisitions Analysis

12.Company Profiles

• 12.1.Green Gold Ginseng LLC, Inc.*
  • 12.1.1.Company Overview
  • 12.1.2.Product Portfolio and Description
  • 12.1.3.Financial Overview
  • 12.1.4.Key Developments
• 12.2.Ten Ren Tea Inc.
• 12.3.Burma Burma
• 12.4.Curious Tea Ltd
• 12.5.TenFu's Tea
• 12.6.CHASH The Fine Tea Company Limited
• 12.7.OrientalTeaBox
• 12.8.What-Cha
• 12.9.TeaCupsFull
• 12.10.Dragon Tea House

LIST NOT EXHAUSTIVE

13.Appendix

• 13.1.About Us and Services
• 13.2.Contact Us