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市場調査レポート
商品コード
1459339
高麗人参ビタミンの世界市場:2024年~2031年Global Ginseng Vitamins Market - 2024-2031 |
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カスタマイズ可能
適宜更新あり
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高麗人参ビタミンの世界市場:2024年~2031年 |
出版日: 2024年04月03日
発行: DataM Intelligence
ページ情報: 英文 225 Pages
納期: 即日から翌営業日
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概要
世界の高麗人参ビタミンの市場規模は、2023年に2,912万米ドルに達し、2024年~2031年の予測期間中にCAGR6.8%で成長し、2031年には4,929万米ドルに達すると予測されています。
消費者は、合成の代替品よりも天然やハーブのサプリメントを選ぶ傾向が強まっています。高麗人参は様々な健康上の利点を持つ自然療法として認識されているため、このような嗜好が高麗人参ビタミンの需要を牽引しています。メーカーは、消費者の進化するニーズと嗜好に対応するため、製品の革新と多様化を進めています。これには、新しい製剤の開発や、他のハーブ成分との組み合わせサプリメントも含まれます。
例えば、2023年12月26日、製薬業界の有力企業であるトルク・ファーマは、最新の製品であるマルチパワー・ソフトゼラチン・カプセルを発売しました。このカプセルは、健康と全体的な幸福を促進することを目的とした栄養補助食品です。マルチパワー・ソフトゼラチンカプセルには、高麗人参エキスとA、B1、B2、B6、B12、C、E、B3などの主要ビタミン、カルシウム、銅、ヨウ素、鉄、マンガン、亜鉛などの必須ミネラルが強力に配合されています。
北米の消費者は、健康上の懸念に対処するために自然療法やハーブサプリメントを利用するようになっています。高麗人参ビタミンは、エネルギーを高め、認知機能を改善するといった潜在的な健康効果で知られ、この市場で人気を集めています。企業は、北米の消費者の進化するニーズと嗜好に対応するため、継続的な技術革新と製品の多様化を進めています。
力学
高麗人参ビタミンの健康効果に対する意識の高まり
高麗人参ビタミンに関連するさまざまな健康効果に対する消費者の認識が高まるにつれて、これらの製品に対する需要が急増する見込みです。高麗人参の健康効果に対する認識が高まるにつれて、多様な層の消費者が高麗人参ビタミンを日常生活に取り入れたいと考えるようになり、市場が拡大します。このような拡大は、世界の高麗人参ビタミン市場全体の成長と開拓に貢献すると思われます。
従来の高麗人参消費地域以外にも認知が広まるにつれて、高麗人参ビタミン市場の世界の広がりは拡大し、成長と開拓の新たな機会がもたらされます。高麗人参の健康効果に対する認識が高まるにつれて、メーカーは消費者の嗜好やニーズに合わせた高麗人参ベースの新製品を革新的に開発するようになります。各社が独自の製剤や送達方法を提供しようと努力する中、こうした技術革新が市場を牽引し、さらなる成長を促すと思われます。
例えば、2022年4月25日、Robinsons社は最新のイノベーションとして、ビタミンを添加したベネフィット・ドロップスを発売しました。各バリエーションはそれぞれ明確な機能的ベネフィットを提供し、消費者に移動中にビタミン摂取を補う便利でおいしい手段を提供します。この発売は、消費者がよりおいしく、より健康的な選択を簡単にできるようにするブリットビックのHealthier People戦略に沿ったものです。
機能性食品への需要の高まり
機能性食品における天然成分やハーブ成分への嗜好の高まりは、高麗人参ビタミンが市場で牽引力を増す機会を生み出しています。消費者は高麗人参を潜在的な健康効果を持つ自然療法として認識し、機能性食品製剤の望ましい成分となっています。高麗人参のビタミンは、エネルギーレベルを高め、認知機能をサポートし、全体的な幸福感を高める可能性があることで知られており、こうした動向によく合致しているため、機能性食品市場での採用が推進されています。
健康増進製品を求める消費者の需要に応えるため、エネルギーバー、飲食品、スナック菓子などの機能性食品に高麗人参ビタミンを組み込むメーカーが増えています。このような製品の多様化により、従来のサプリメントよりも機能性食品を好む消費者が高麗人参ビタミンを利用しやすくなるため、高麗人参ビタミンの市場リーチが拡大します。
例えば、2022年4月1日、食品技術者機構(Institute of Food Technologists Organization)によると、強化/機能性食品の世界売上高は大幅に増加し、2020年の2,740億米ドルに対し、2021年には2,920億米ドルに達しました。ケリーが16カ国で実施した調査では、消費者の42%が2021年には前年よりも多くの機能性食品を購入していることが明らかになり、健康上のメリットを提供する製品への関心が高まっていることが示されました。
栽培地域の限定
栽培地域が限定されているため、市場の情勢は断片化され、主要企業が高麗人参の生産と流通を独占して競争が制限され、技術革新が阻害され、新規市場参入者の参入障壁となって市場の成長と多様性が抑制されます。高麗人参の栽培が特定の地域に集中しているため、品質管理の問題が生じる可能性があります。
輸入高麗人参への依存は、サプライチェーンの複雑さ、輸送コスト、輸入関税を増大させるため、市場成長の妨げとなり、特定地域での高麗人参ビタミン製品の入手が制限される可能性があります。高麗人参の栽培、収穫、取引に関する規制要件の遵守は、栽培が限定的な地域で事業を展開する市場企業にとって課題となります。
Overview
Global Ginseng Vitamins Market reached US$ 29.12 million in 2023 and is expected to reach US$ 49. 29 million by 2031, growing with a CAGR of 6.8% during the forecast period 2024-2031.
Consumers are increasingly opting for natural and herbal supplements over synthetic alternatives. This preference is driving the demand for ginseng vitamins, as ginseng is perceived as a natural remedy with various health benefits. Manufacturers are innovating and diversifying their product offerings to meet the evolving needs and preferences of consumers. This includes the development of new formulations, as well as combination supplements with other herbal ingredients.
For instance, on December 26, 2023, Torque Pharma, a prominent player in the pharmaceutical industry, launched its latest offering, the Multipower Soft Gelatin Capsules. These capsules represent a Nutraceutical Endowment aimed at promoting health and overall well-being. The Multipower Soft Gelatin Capsules feature a potent blend of Ginseng extract and key vitamins including A, B1, B2, B6, B12, C, E, and B3, along with essential minerals such as Calcium, Copper, Iodine, Iron, Manganese, and Zinc.
Consumers in North America are increasingly turning to natural remedies and herbal supplements to address health concerns. Ginseng vitamins, known for their potential health benefits such as boosting energy and improving cognitive function, are gaining popularity in this market. Companies are continuously innovating and diversifying their product offerings to meet the evolving needs and preferences of North American consumers.
Dynamics
Growing Awareness of the Health Benefits of Ginseng Vitamins
As consumers become more aware of the various health benefits associated with ginseng vitamins, there will be a surge in demand for these products. The growing awareness of ginseng's health benefits will lead to market expansion, as more consumers from diverse demographics become interested in incorporating ginseng vitamins into their daily routines. This expansion will contribute to the overall growth and development of the global ginseng vitamins market.
As awareness spreads beyond traditional ginseng-consuming regions, the global reach of the ginseng vitamins market will expand, opening up new opportunities for growth and development. The rising awareness of ginseng's health benefits will encourage manufacturers to innovate and develop new ginseng-based products tailored to meet consumer preferences and needs. This innovation will drive the market and stimulate further growth as companies strive to offer unique formulations and delivery methods.
For instance, on April 25, 2022, Robinsons launched its latest innovation, the Benefit Drops, enriched with added vitamins. Each variant offers a distinct functional benefit, providing consumers with a convenient and delicious means to supplement their vitamin intake while on the move. This launch aligns with Britvic's Healthier People strategy, empowering consumers to make tastier and healthier choices effortlessly.
Rising Demand for Functional Foods
The increasing preference for natural and herbal ingredients in functional foods has created opportunities for ginseng vitamins to gain traction in the market. Consumers perceive ginseng as a natural remedy with potential health benefits, making it a desirable ingredient in functional food formulations. Ginseng vitamins, known for their potential to boost energy levels, support cognitive function, and enhance overall well-being, align well with these trends, driving their adoption in the functional foods market.
Manufacturers are increasingly incorporating ginseng vitamins into functional foods, such as energy bars, beverages, and snacks, to meet consumer demand for health-enhancing products. This diversification of product offerings expands the market reach of ginseng vitamins, as they become more accessible to consumers who prefer functional foods over traditional supplements.
For instance, on April 1, 2022, according to the Institute of Food Technologists Organization, there was a significant increase in global sales of fortified/functional foods, reaching $292 billion in 2021 compared to $274 billion in 2020. A survey conducted by Kerry across 16 countries revealed that 42% of consumers bought more functional foods in 2021 than in the previous year, indicating a growing interest in products offering health benefits.
Limited Cultivation Regions
Limited cultivation regions result in a fragmented market landscape, with key players dominating ginseng production and distribution, limiting competition, stifling innovation, and creating barriers to entry for new market entrants, thereby restraining market growth and diversity. The concentration of ginseng cultivation in specific regions may lead to quality control issues, as market players face challenges in ensuring consistent product quality and authenticity.
Reliance on imported ginseng increases supply chain complexities, transportation costs, and import duties, which can hinder market growth and limit the availability of ginseng vitamin products in certain regions. Compliance with regulatory requirements related to ginseng cultivation, harvesting, and trade poses challenges for market players operating in regions with limited cultivation.
The global ginseng vitamins market is segmented based on ingredient, form, distribution channel, application, and region.
Growing Demand for Longer Shelf Life and Encapsulated Formulations of Capsule
Capsule holds the largest share of the global ginseng vitamins market. Capsules offer a convenient and easy-to-consume form of ginseng vitamins, making them popular among consumers. Capsules allow for precise dosage control, enabling consumers to accurately measure their intake of ginseng vitamins. This feature appeals to individuals who prefer standardized dosages for consistent results and is particularly important for those using ginseng vitamins for specific health concerns or conditions.
Capsules typically have a longer shelf life compared to other forms of ginseng vitamins, such as liquid extracts or teas. This makes capsules a preferred choice for consumers who wish to stock up on supplements for extended periods without concerns about spoilage or degradation of potency. Consumers prefer encapsulated formulations for their supplements due to the perceived ease of digestion and absorption. This preference drives demand for ginseng vitamins in capsule form, contributing to the segment's dominance in the market.
High Consumer Awareness and Innovations in North America
North America dominates the global ginseng vitamins market. The region boasts a population that is highly health-conscious and actively seeks out natural supplements to support well-being contributing to its dominance in the global market. The region's advanced healthcare infrastructure and emphasis on preventive healthcare encourage consumers to proactively seek out supplements like ginseng vitamins to maintain their health and vitality contributing to the dominance of the region in the global ginseng vitamins market.
North American consumers exhibit a growing preference for natural and herbal products driven by concerns about synthetic ingredients and their potential side effects. Ginseng vitamins, known for their natural properties and health benefits, align well with this trend, further propelling market dominance in the region. North America has numerous manufacturers and research institutions that are focusing on developing innovative formulations and delivery methods for ginseng vitamins.
For instance, on March 8, 2022, Korea Ginseng Corporation (KGC), renowned as the leading ginseng brand globally, introduced its KORESELECT product line to the U.S. market. The launch takes place at the Natural Products Expo West 2022, where KGC showcases its range of premium supplements. The KORESELECT line features plant-based products crafted exclusively with six-year-grown red ginseng, offering a time-tested, natural solution for essential aspects of health and wellness.
The pandemic disrupted supply chains worldwide, affecting the sourcing of ginseng roots and other raw materials essential for producing ginseng vitamins. Volatility in currency exchange rates, fluctuating demand, and supply chain disruptions influenced pricing dynamics, affecting profit margins for market players. Consumers have also been price-sensitive due to financial constraints, impacting purchasing decisions.
The pandemic prompted changes in consumer behavior, with a heightened focus on health and wellness. While demand for health supplements, including ginseng vitamins, increased as consumers sought to boost their immune systems and overall well-being, purchasing patterns shifted. Consumers gravitated towards online channels for purchasing ginseng vitamins, preferring contactless shopping methods to minimize exposure to the virus.
Geopolitical tensions arising from the Russia-Ukraine conflict affected trade relations and market dynamics in regions reliant on imports of ginseng vitamins. Trade restrictions, tariffs, and sanctions imposed as a result of the conflict disrupted the flow of ginseng products, leading to market uncertainty and volatility. Import-dependent markets sought alternative sources of ginseng vitamins to mitigate supply risks, reshaping global trade patterns.
The Russia-Ukraine conflict had long-term implications for the global ginseng vitamins market, depending on the duration and severity of the conflict. Market players needed to reassess supply chain strategies, diversify sourcing options, and strengthen partnerships to mitigate geopolitical risks and ensure business continuity. Geopolitical instability fueled interest in ginseng vitamins as consumers sought natural remedies to support health and well-being during uncertain times.
The major global players in the ginseng vitamins market include DM Pharma, Soigner Pharma, United Laboratories, Aden Healthcare, Kabir Lifesciences, AdvaCare Pharma, ZOIC BIOTECH PRIVATE LIMITED, Aelida Healthcare, Velnex Medicare, and Stensa Life Sciences.
The global ginseng vitamins market report would provide approximately 62 tables, 54 figures, and 213 Pages.
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