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市場調査レポート
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1459334

高麗人参ワインの世界市場-2024-2031年

Global Ginseng Wine Market - 2024-2031

出版日: | 発行: DataM Intelligence | ページ情報: 英文 213 Pages | 納期: 約2営業日

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価格
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本日の銀行送金レート: 1USD=156.58円
高麗人参ワインの世界市場-2024-2031年
出版日: 2024年04月03日
発行: DataM Intelligence
ページ情報: 英文 213 Pages
納期: 約2営業日
ご注意事項 :
本レポートは最新情報反映のため適宜更新し、内容構成変更を行う場合があります。ご検討の際はお問い合わせください。
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  • 概要
  • 目次
概要

概要

高麗人参ワインの世界市場は、2023年に3,120万米ドルに達し、2031年には5,564万米ドルに達すると予測され、予測期間2024-2031年のCAGRは7.5%で成長する見込みです。

高麗人参のような天然成分を配合したものを含め、健康志向の飲料に対する消費者の嗜好が高まっています。消費者の健康志向が高まるにつれて。高麗人参の潜在的な健康効果が認識された高麗人参ワインの需要は増加の一途をたどっており、市場成長の原動力となっています。市場参入企業は、進化する消費者の嗜好に対応するため、新しい配合や風味プロファイルで革新を進めています。

例えば、2022年には、韓国で愛されている醸造ブランドであるGolden Snowが、最新の「Golden Flowing Snow Ginseng Liquor」を発売しました。高級原料を使用し、豪華な黄金色のデザインで飾られたこの極上の飲料は、エレガンスの典型であり、贈り物に最適です。韓国産高麗人参ワインの豊かな風味と金箔のきらめく魅力が融合し、1本1本が魅惑的な体験をもたらしてくれます。

北米の消費者は、単なる水分補給にとどまらない健康効果をもたらす機能性飲料を求めるようになっています。高麗人参ワインには健康増進効果があると認識されており、この動向に合致しています。市場関係者は、高麗人参の自然な健康効果を強調することで、エネルギーレベルを高め、健康全般をサポートする可能性を強調し、この消費者の関心を活用しています。

ダイナミクス

プレミアム飲料への需要の高まり

消費者は嗜好品や感覚的体験を重視するようになり、プレミアムワインを含むユニークで高品質な飲料を求めるようになっています。高麗人参ワインは、その独特な風味プロファイルと認識される健康上の利点を備えており、アルコール飲料のプレミアム商品に対する消費者の嗜好の進化とよく合致しており、世界の高麗人参ワイン市場の成長を牽引しています。

高麗人参ワインを含むプレミアム飲料は、高級感や特別感を連想させることが多いです。高麗人参が含まれることで、ワインの認知価値が高まり、健康上の利点やユニークな成分が追加された製品に喜んでプレミアムを支払う消費者にアピールすることができます。市場のプレーヤーは、プレミアム飲料の需要に応えるため、消費者の関心を引くために高麗人参ワインの新しいバリエーションや風味プロファイルを導入し、絶えず革新を続けています。

例えば、2023年7月31日、House of Khemaniは、マディヤ・プラデーシュ州のインドールとボパール地域の活気ある風景に華を添えるKamanda Matured Indian Spice Rumを自信を持って発売しました。丹念に作られ、高麗人参と香り高いインド産スパイスを配合したKamanda Matured Indian Spice Rumは、熟練したラム愛好家にも愛好家にも、比類のない活力を与える体験を約束します。

高麗人参栽培の世界的拡大

高麗人参の栽培が世界的に拡大するにつれ、高麗人参ワイン製造の主要原料である高麗人参の根の供給量も増加します。このような原料基盤の拡大により、高麗人参ワインメーカーにとって安定的かつ潜在的に低コストのサプライチェーンが確保されるため、伝統的な市場と新興市場の両方で高麗人参ワインの需要増に対応し、市場の成長が促進されます。

高麗人参栽培の世界の拡大は、高麗人参ワイン市場における技術革新と製品開拓を促進します。市場プレーヤーは、斬新な抽出技術、栽培方法、風味の組み合わせを模索し、製品の差別化を図り、新たな消費者動向を活用しています。この継続的なイノベーションが製品の差別化を促進し、高麗人参ワインの市場全体の魅力を高めています。

例えば、2023年9月13日、Pearson Brothers Wineryは、ワイルドフラワー蜂蜜、バレンシアオレンジ、インドネシア産バニラをブレンドし、絶妙で滑らかなブドウの実のないオーガニック白蜂蜜ワインを造るという最新の創作を発表しました。深い誇りと細部への揺るぎないこだわりを持つこの家族経営企業は、卓越した製品を提供することに全力を注いでいます。

限られた消費者の認識

認知度が低いため、消費者の間では高麗人参ワインに対する誤解や懐疑があります。ニッチで馴染みのない商品と認識する人もいれば、味や効能、安全性に疑問を持つ人もいます。こうした認識の課題を克服するには、透明性のあるコミュニケーションと製品のポジショニング戦略を通じて、消費者の懸念に対処するための協調的な取り組みが必要です。

認知度が低いと、消費者の高麗人参ワインの普及率が鈍る。製品やその潜在的なメリットについて十分な知識がないと、消費者は高麗人参ワインを試すことをためらい、より馴染みのある代替品を選ぶ。このような普及率の鈍化は市場の成長を妨げ、高麗人参ワインの新たな消費者層や地域への拡大を妨げる可能性があります。

目次

目次

第1章 調査手法と調査範囲

第2章 定義と概要

第3章 エグゼクティブサマリー

第4章 市場力学

  • 影響要因
    • 促進要因
      • プレミアム飲料に対する需要の高まり
      • 高麗人参栽培の世界的拡大
    • 抑制要因
      • 限られた消費者意識
    • 機会
    • 影響分析

第5章 産業分析

  • ポーターのファイブフォース分析
  • サプライチェーン分析
  • 価格分析
  • 規制分析
  • ロシア・ウクライナ戦争の影響分析
  • DMIの見解

第6章 COVID-19分析

第7章 タイプ別

  • 紅参
  • 白参
  • ブレンド

第8章 製品タイプ別

  • フレーバー
  • ハーブ
  • 有機
  • その他

第9章 包装別

  • ボトル
  • テトラパック
  • その他

第10章 流通チャネル別

  • オンライン
  • オフライン

第11章 地域別

  • 北米
    • 米国
    • カナダ
    • メキシコ
  • 欧州
    • ドイツ
    • 英国
    • フランス
    • イタリア
    • ロシア
    • その他欧州
  • 南米
    • ブラジル
    • アルゼンチン
    • その他南米
  • アジア太平洋
    • 中国
    • インド
    • 日本
    • オーストラリア
    • その他アジア太平洋地域
  • 中東・アフリカ

第12章 競合情勢

  • 競合シナリオ
  • 市況/シェア分析
  • M&A分析

第13章 企業プロファイル

  • Ang Leong Haut Pte Ltd.
    • 会社概要
    • 製品ポートフォリオと説明
    • 財務概要
    • 主な発展
  • NikanKitchen
  • Sunny Creek Inc.
  • Biggle Canadian Choice Gift Centre
  • Kave Group Limited
  • Eu Yan Sang
  • Maison Marcel
  • Woorido Co., Ltd.
  • Fungi Herbal Joint Stock Company
  • Taepyungjuga Co., Ltd

第14章 付録

目次
Product Code: FB8320

Overview

Global Ginseng Wine Market reached US$ 31.20 million in 2023 and is expected to reach US$ 55.64 million by 2031, growing with a CAGR of 7.5% during the forecast period 2024-2031.

There is a growing consumer preference for health-oriented beverages, including those infused with natural ingredients like ginseng. As consumers become more health-conscious. The demand for ginseng wine, perceived for its potential health benefits, continues to increase, driving market growth. Market players are innovating with new formulations and flavor profiles to cater to evolving consumer preferences.

For instance, in 2022, Golden Snow, a beloved brewing brand from Korea, launched its latest creation: 'Golden Flowing Snow Ginseng Liquor.' It is crafted from premium ingredients and adorned with a luxurious golden design, this exquisite beverage is the epitome of elegance, making it the perfect choice for gifting. It combines the richness of Korean ginseng wine with the shimmering allure of gold foil, each bottle offers a captivating experience.

North American consumers are increasingly seeking functional beverages that offer health benefits beyond mere hydration. Ginseng wine, with its perceived health-promoting properties, aligns well with this trend. Market players are leveraging this consumer interest by highlighting the natural health benefits of ginseng, such as its potential to boost energy levels and support overall well-being.

Dynamics

Rising Demand for Premium Beverages

Consumers are increasingly seeking unique and high-quality beverages, including premium wines, as they place greater emphasis on indulgence and sensory experiences. Ginseng wine, with its distinctive flavor profile and perceived health benefits, aligns well with this evolving consumer preference for premium offerings in alcoholic beverages, driving the global ginseng wine market growth.

Premium beverages, including ginseng wine, are often associated with luxury and exclusivity. The inclusion of ginseng enhances the perceived value of the wine, appealing to consumers who are willing to pay a premium for products with added health benefits and unique ingredients. Market players are continuously innovating to cater to the demand for premium beverages, introducing new variants and flavor profiles of ginseng wine to capture consumer interest.

For instance, on July 31, 2023, The House of Khemani proudly introduced Kamanda Matured Indian Spice Rum, a distinguished addition to the spirited landscape of Indore and Bhopal regions in Madhya Pradesh. Meticulously crafted and infused with Ginseng and aromatic Indian Spices, Kamanda Matured Indian Spice Rum promises an unparalleled and revitalizing experience for both seasoned rum aficionados and enthusiasts alike.

Global Expansion of Ginseng Cultivation

As ginseng cultivation expands worldwide, there is a consequential increase in the supply of ginseng root, a key ingredient in ginseng wine production. This expansion of the raw material base ensures a steady and potentially lower-cost supply chain for ginseng wine manufacturers, thus facilitating market growth by meeting the rising demand for ginseng wine in both traditional and emerging markets.

The global expansion of ginseng cultivation fosters innovation and product development within the ginseng wine market. Market players explore novel extraction techniques, cultivation methods, and flavor combinations to differentiate their offerings and capitalize on emerging consumer trends. This continuous innovation drives product differentiation and enhances the overall market appeal of ginseng wine.

For instance, on September 13, 2023, Pearson Brothers Winery launched its latest creation, blending Wildflower honey, Valencia orange, and Indonesian vanilla to craft exquisite, smooth, grapeless organic white honey wines. With a deep sense of pride and unwavering attention to detail, this family-owned business is committed to delivering exceptional products.

Limited Consumer Awareness

The lack of awareness results in misconceptions or skepticism about ginseng wine among consumers. Some perceive it as a niche or unfamiliar product, while others question its taste, efficacy, or safety. Overcoming these perception challenges requires concerted efforts to address consumer concerns through transparent communication and product positioning strategies.

Limited awareness can contribute to a slower adoption rate of ginseng wine among consumers. Without sufficient knowledge about the product and its potential benefits, consumers are hesitant to try ginseng wine and opt for more familiar alternatives. This slower adoption rate can impede market growth and hinder the expansion of ginseng wine into new consumer segments and geographic regions.

Segment Analysis

The global ginseng wine market is segmented based on type, product type, packaging, distribution channel, and region.

Growing Demand for Premiumization and New Developments in Red Ginseng Wine

Red ginseng wine holds the largest share of the global ginseng wine market. Red ginseng wine is often positioned as a premium product due to the additional processing involved in the production of red ginseng, which involves steaming and drying the ginseng root. The premium positioning of red ginseng wine appeals to consumers looking for high-quality and luxury beverages, driving its market share.

As consumers increasingly prioritize health and wellness, the perceived health benefits associated with red ginseng wine drive its popularity in the market. Market players are continuously innovating with red ginseng wine by introducing new variants, blends, and flavors to cater to evolving consumer preferences. This focus on innovation drives consumer interest and maintains the market share of red ginseng wine amidst competition from other ginseng wine variants.

Geographical Penetration

Rising Health Consciousness and Innovations in North America

North America dominates the global ginseng wine market. The region's large consumer base presents significant market potential for ginseng wine producers, driving demand and consumption. There is a prevailing trend towards health and wellness in North America, with consumers increasingly seeking natural and functional beverages that offer health benefits. Ginseng wine, perceived for its potential health-promoting properties, resonates well with health-conscious consumers, driving market growth.

As consumers become more adventurous in their beverage choices, ginseng wine gains traction as a unique and exotic option, driving its popularity and market dominance in the region. The North American market encourages innovation and product diversity, allowing ginseng wine producers to experiment with new flavor profiles, blends, and packaging formats. This innovation drives consumer interest and loyalty, establishing the region as a hub for ginseng wine market trends and developments.

COVID-19 Impact Analysis

The pandemic-induced lockdowns and restrictions disrupted supply chains worldwide, leading to challenges in sourcing raw materials, production delays, and distribution disruptions. These disruptions impacted the availability of ginseng wine in the market, leading to fluctuations in supply and potential shortages. The economic repercussions of the pandemic led to decreased consumer spending on non-essential items, including premium beverages like ginseng wine.

The pandemic altered consumer behavior and preferences, with many individuals opting for at-home consumption and prioritizing essential goods over discretionary purchases like alcoholic beverages. This shift in consumer behavior resulted in a decline in on-premise consumption at bars, restaurants, and other hospitality venues, affecting the demand for ginseng wine in these channels.

Russia-Ukraine War Impact Analysis

The conflict led to disruptions in supply chains, particularly for ginseng wine producers sourcing raw materials or ingredients from the region. Logistic challenges, border closures, and heightened geopolitical tensions disrupted the flow of goods, leading to delays in the production and distribution of ginseng wine in certain markets. Investors and market participants became cautious, leading to fluctuations in demand and volatility in prices dampened investment and expansion plans within the ginseng wine market.

The geopolitical tensions between Russia and Ukraine have prompted market players to reassess their strategic priorities and supply chain dependencies. Producers have diversified their sourcing strategies or sought alternative suppliers to mitigate risks associated with the conflict. These shifts in market dynamics could have long-term implications for the global ginseng wine market landscape.

By Type

  • Red Ginseng Wine
  • White Ginseng Wine
  • Blended Ginseng Wine

By Product Type

  • Flavored Ginseng Wine
  • Herbal Ginseng Wine
  • Organic Ginseng Wine
  • Others

By Packaging

  • Bottles
  • Cans
  • Tetra Packs
  • Others

By Distribution Channel

  • Online
  • Offline

By Region

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Russia
    • Rest of Europe
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Asia-Pacific
    • China
    • India
    • Japan
    • Australia
    • Rest of Asia-Pacific
  • Middle East and Africa

Key Developments

  • On March 18, 2024, MKorea Ginseng Corp. US (KGCUS) introduced its new global representative ginseng product, EVERYTIME, featuring a refreshing new grapefruit flavor. This launch coincided with their promotion of the "Food as Medicine" initiative, emphasizing the medicinal properties of ginseng in promoting overall wellness.
  • On March 15, 2023, Korea Ginseng Corp., renowned as the top ginseng brand globally, launched its latest endeavor with the inauguration of a new Research and Development center in the United States. This strategic move signals Korea Ginseng Corp.'s unwavering dedication to furthering research and innovation in the realm of health foods, marking a substantial expansion of its commitment to promoting global well-being.
  • On November 12, 2020, Younger Generations launched its new Insamju, a Korean Ginseng Liquor. Whether homemade or store-bought, this is Insamju, a cherished ginseng liquor believed to hold medicinal properties and health benefits, and an item Koreans like to show off to impress houseguests.

Competitive Landscape

The major global players in the ginseng wine market include Ang Leong Haut Pte Ltd., NikanKitchen, Sunny Creek Inc., Biggle Canadian Choice Gift Centre, Kave Group Limited, Eu Yan Sang, Maison Marcel, Woorido Co., Ltd., Fungi Herbal Joint Stock Company, and Taepyungjuga Co., Ltd.

Why Purchase the Report?

  • To visualize the global ginseng wine market segmentation based on type, product type, packaging, distribution channel, and region, as well as understand critical commercial assets and players.
  • Identify commercial opportunities by analyzing trends and co-development.
  • Excel data sheet with numerous global ginseng wine market-level data points with all segments.
  • PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
  • Product mapping available as excel consisting of critical products of all the major players.

The global ginseng wine market report would provide approximately 70 tables, 63 figures, and 213 Pages.

Target Audience 2023

  • Manufacturers/ Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies

Table of Contents

Table of Contents

1.Methodology and Scope

  • 1.1.Research Methodology
  • 1.2.Research Objective and Scope of the Report

2.Definition and Overview

3.Executive Summary

  • 3.1.Snippet by Type
  • 3.2.Snippet by Product Type
  • 3.3.Snippet by Packaging
  • 3.4.Snippet by Distribution Channel
  • 3.5.Snippet by Region

4.Dynamics

  • 4.1.Impacting Factors
    • 4.1.1.Drivers
      • 4.1.1.1.Rising Demand for Premium Beverages
      • 4.1.1.2.Global Expansion of Ginseng Cultivation
    • 4.1.2.Restraints
      • 4.1.2.1.Limited Consumer Awareness
    • 4.1.3.Opportunity
    • 4.1.4.Impact Analysis

5.Industry Analysis

  • 5.1.Porter's Five Force Analysis
  • 5.2.Supply Chain Analysis
  • 5.3.Pricing Analysis
  • 5.4.Regulatory Analysis
  • 5.5.Russia-Ukraine War Impact Analysis
  • 5.6.DMI Opinion

6.COVID-19 Analysis

  • 6.1.Analysis of COVID-19
    • 6.1.1.Scenario Before COVID
    • 6.1.2.Scenario During COVID
    • 6.1.3.Scenario Post COVID
  • 6.2.Pricing Dynamics Amid COVID-19
  • 6.3.Demand-Supply Spectrum
  • 6.4.Government Initiatives Related to the Market During Pandemic
  • 6.5.Manufacturers Strategic Initiatives
  • 6.6.Conclusion

7.By Type

  • 7.1.Introduction
    • 7.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 7.1.2.Market Attractiveness Index, By Type
  • 7.2.Red Ginseng Wine*
    • 7.2.1.Introduction
    • 7.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 7.3.White Ginseng Wine
  • 7.4.Blended Ginseng Wine

8.By Product Type

  • 8.1.Introduction
    • 8.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 8.1.2.Market Attractiveness Index, By Product Type
  • 8.2.Flavored Ginseng Wine*
    • 8.2.1.Introduction
    • 8.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.3.Herbal Ginseng Wine
  • 8.4.Organic Ginseng Wine
  • 8.5.Others

9.By Packaging

  • 9.1.Introduction
    • 9.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 9.1.2.Market Attractiveness Index, By Packaging
  • 9.2.Bottles*
    • 9.2.1.Introduction
    • 9.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 9.3.Cans
  • 9.4.Tetra Packs
  • 9.5.Others

10.By Distribution Channel

  • 10.1.Introduction
    • 10.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.1.2.Market Attractiveness Index, By Distribution Channel
  • 10.2.Online*
    • 10.2.1.Introduction
    • 10.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 10.3.Offline

11.By Region

  • 11.1.Introduction
    • 11.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
    • 11.1.2.Market Attractiveness Index, By Region
  • 11.2.North America
    • 11.2.1.Introduction
    • 11.2.2.Key Region-Specific Dynamics
    • 11.2.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 11.2.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 11.2.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 11.2.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.2.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.2.7.1.U.S.
      • 11.2.7.2.Canada
      • 11.2.7.3.Mexico
  • 11.3.Europe
    • 11.3.1.Introduction
    • 11.3.2.Key Region-Specific Dynamics
    • 11.3.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 11.3.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 11.3.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 11.3.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.3.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.3.7.1.Germany
      • 11.3.7.2.UK
      • 11.3.7.3.France
      • 11.3.7.4.Italy
      • 11.3.7.5.Russia
      • 11.3.7.6.Rest of Europe
  • 11.4.South America
    • 11.4.1.Introduction
    • 11.4.2.Key Region-Specific Dynamics
    • 11.4.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 11.4.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 11.4.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 11.4.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.4.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.4.7.1.Brazil
      • 11.4.7.2.Argentina
      • 11.4.7.3.Rest of South America
  • 11.5.Asia-Pacific
    • 11.5.1.Introduction
    • 11.5.2.Key Region-Specific Dynamics
    • 11.5.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 11.5.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 11.5.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 11.5.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.5.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.5.7.1.China
      • 11.5.7.2.India
      • 11.5.7.3.Japan
      • 11.5.7.4.Australia
      • 11.5.7.5.Rest of Asia-Pacific
  • 11.6.Middle East and Africa
    • 11.6.1.Introduction
    • 11.6.2.Key Region-Specific Dynamics
    • 11.6.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 11.6.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 11.6.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 11.6.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

12.Competitive Landscape

  • 12.1.Competitive Scenario
  • 12.2.Market Positioning/Share Analysis
  • 12.3.Mergers and Acquisitions Analysis

13.Company Profiles

  • 13.1.Ang Leong Haut Pte Ltd. *
    • 13.1.1.Company Overview
    • 13.1.2.Product Portfolio and Description
    • 13.1.3.Financial Overview
    • 13.1.4.Key Developments
  • 13.2.NikanKitchen
  • 13.3.Sunny Creek Inc.
  • 13.4.Biggle Canadian Choice Gift Centre
  • 13.5.Kave Group Limited
  • 13.6.Eu Yan Sang
  • 13.7.Maison Marcel
  • 13.8.Woorido Co., Ltd.
  • 13.9.Fungi Herbal Joint Stock Company
  • 13.10.Taepyungjuga Co., Ltd

LIST NOT EXHAUSTIVE

14.Appendix

  • 14.1.About Us and Services
  • 14.2.Contact Us