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市場調査レポート
商品コード
1455808
高麗人参(紅参)の世界市場-2024-2031年Global Korean Red Ginseng Market - 2024-2031 |
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カスタマイズ可能
適宜更新あり
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高麗人参(紅参)の世界市場-2024-2031年 |
出版日: 2024年03月26日
発行: DataM Intelligence
ページ情報: 英文 213 Pages
納期: 即日から翌営業日
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概要
高麗人参(紅参)の世界市場は、2023年に8,021万米ドルに達し、2031年には1億1,941万米ドルに達すると予測され、予測期間2024年~2031年のCAGRは5.1%で成長する見込みです。
ホリスティックなウェルネスソリューションに対する消費者の嗜好が原動力となる自然健康療法への傾向の高まり。高麗人参(紅参)は、活力と全体的な健康を促進することで定評があり、消費者が合成サプリメントに代わるものを求めているため、市場での需要が高まっています。市場関係者は、競合情勢の中で高麗人参(紅参)の健康効果に関する認知度を高めるため、マーケティングキャンペーンに投資しています。
例えば、2022年12月28日、Korea Ginseng Corp.(KGC)の主力紅参ブランドであるCheongKwanJangは、初のトニック「Korean Red Ginseng Tonic 24/7」をオンライン市場で発売しました。この活性化飲料は、CheongKwanJangの生命力を高めるKorean Red Ginseng Tonicブランドを現代的に再解釈したものです。
北米における健康とウェルネスの動向は、免疫の健康、エネルギーレベル、ストレス管理をサポートする自然療法としての高麗紅参への関心に拍車をかけています。市場関係者は、高麗人参(紅参)を科学的調査に裏付けされた効果が実証された高級健康サプリメントと位置づけることで、この動向に乗じています。北米の市場プレーヤーは、多様な消費者の嗜好とニーズに応えるため、高麗人参(紅参)製品の革新と多様化を進めています。
ダイナミクス
高齢化人口の拡大
高齢化人口の増加に伴い、活力、エネルギー、総合的な健康を促進する製品に対する需要が急増しています。韓国産の紅参は、若返り効果があり、加齢に関連する問題に対処するための伝統的な用途で有名であるため、市場のこのような需要の高まりを取り込むのに有利な立場にあります。市場関係者は、高齢化層のニーズや嗜好に合うようにマーケティング戦略を調整し、市場の成長を促進することができます。
2022年10月1日付の世界保健機関(WHO)によると、2030年までに世界の6人に1人が60歳以上になると予測しています。この間、この年齢層の人口比率は2020年の10億人から14億人に増加すると予想されています。さらに2050年には、60歳以上の世界人口は倍増し、21億人に達すると予想されています。
慢性疾患の増加
医療専門家、メディア報道、教育キャンペーンによって高麗人参(紅参)の健康効果に対する認識が消費者の間に広まるにつれて、慢性疾患に関連するリスク要因を軽減するのに役立つ製品に対する需要も相応に増加しています。市場関係者は、的を絞ったマーケティングや教育イニシアティブを通じて高麗紅参の予防・治療特性を強調することで、この動向を利用することができます。
2023年5月の米疾病対策予防センター(CDC)の推計によると、米国では成人の10人に6人が現在、がん、心臓病、糖尿病などの慢性疾患に罹患しています。これらの慢性疾患は米国における死亡原因の上位にランクされ、心臓病とがんだけで全死亡原因の約38%を占めています。
厳しさを増す規制
規制要件の増加は、高麗人参(紅参)市場のメーカーやサプライヤーにとってコンプライアンスコストの増加を伴います。これには、認証の取得、品質管理措置の実施、表示・包装基準の遵守に関連する費用が含まれます。コンプライアンスコストが上昇すると、製品価格に上昇圧力がかかり、市場競争力と消費者の値ごろ感が低下する可能性があります。
厳しい規制は、高麗人参(紅参)市場への参入を目指す新規参入者にとって参入障壁となります。特に地域や国によって要件が異なる複雑な規制の枠組みを遵守することは、中小企業や新興企業にとって困難な場合があります。その結果、規制状況を効果的にナビゲートできるプレーヤーが少なくなり、市場競争とイノベーションが制限されることになります。
例えば、韓国法律翻訳センターによると、改正規定の第3条は、高麗人参品種製造事業に対する報告義務の適用を概説しています。これらの規定は、この法律の制定後、市・郡の長が当該事業またはその変更に関する報告を受けたときに発効します。
同様に、第4条は事業体の地位の承継に関する報告義務の適用について、第5条は自主検査企業による変更の報告に関するものです。これらの改正規定は、同法の制定後、関係当局がこれらの事項に関する報告を受理した時点で発効します。また、附則(法律第19490号、2023年6月20日)によると、同法は公布日から6ヶ月後に施行されます。
Overview
Global Korean Red Ginseng Market reached US$ 80.21 million in 2023 and is expected to reach US$ 119.41 million by 2031, growing with a CAGR of 5.1% during the forecast period 2024-2031.
Increasing trend towards natural health remedies driven by consumer preferences for holistic wellness solutions. Korean red ginseng, with its reputation for promoting vitality and overall well-being, is witnessing rising demand in the market as consumers seek alternatives to synthetic supplements. Market players are investing in marketing campaigns to raise awareness about the health benefits of Korean red ginseng in a competitive market landscape.
For instance, on December 28, 2022, CheongKwanJang, the flagship red ginseng brand of Korea Ginseng Corp. (KGC), launched its inaugural tonic, Korean Red Ginseng Tonic 24/7, in the online market. This revitalizing beverage represents a modern reinterpretation of CheongKwanJang's life-enhancing Korean Red Ginseng Tonic brand.
The health and wellness trend in North America is spurring interest in Korean red ginseng as a natural remedy for supporting immune health, energy levels, and stress management. Market players are capitalizing on this trend by positioning Korean red ginseng as a premium health supplement with proven benefits supported by scientific research. Market players in North America are innovating and diversifying their Korean red ginseng product offerings to cater to diverse consumer preferences and needs.
Dynamics
Expanding Aging Population
As the aging population grows, there is a corresponding surge in demand for products that promote vitality, energy, and overall wellness. Korean red ginseng, renowned for its rejuvenating properties and traditional use in addressing age-related issues, is well-positioned to capture this heightened demand in the market. Market players can tailor their marketing strategies to resonate with the needs and preferences of the aging demographic, and drive market growth.
According to the World Health Organization (WHO) on October 1, 2022, projected that by 2030, approximately one out of every six individuals worldwide will be aged 60 years or older. During this period, the proportion of the population in this age group is expected to rise from 1 billion in 2020 to 1.4 billion. Furthermore, by 2050, the global population of individuals aged 60 years and above is anticipated to double, reaching 2.1 billion.
Rising Chronic Diseases
As awareness of the health benefits of Korean red ginseng spreads among consumers, driven by healthcare professionals, media coverage, and educational campaigns, there is a corresponding increase in demand for products that can help mitigate the risk factors associated with chronic diseases. Market players can capitalize on this trend by emphasizing the preventive and therapeutic properties of Korean red ginseng through targeted marketing and educational initiatives.
According to estimates from the Centers for Disease Control and Prevention (CDC) in May 2023, six out of every ten adults in the United States are currently affected by a chronic disease, such as cancer, heart disease, or diabetes. These chronic conditions rank among the top causes of mortality in the United States, with heart disease and cancer alone responsible for approximately 38 percent of all deaths.
Growing Stringent Regulations
Increasing regulatory requirements entail higher compliance costs for manufacturers and suppliers in the Korean red ginseng market. This can include expenses related to obtaining certifications, conducting quality control measures, and adhering to labeling and packaging standards. As compliance costs rise, it can exert upward pressure on product prices, potentially reducing market competitiveness and consumer affordability.
Stringent regulations pose barriers to entry for new market players looking to enter the Korean red ginseng market. Compliance with complex regulatory frameworks, especially in different regions or countries with varying requirements, can be challenging for smaller businesses or startups. Consequently, this limits market competition and innovation, as fewer players can navigate the regulatory landscape effectively.
For instance, according to the Korea Law Translation Centre, Article 3 of the amended provisions outlines the applicability of reporting requirements for ginseng varieties manufacturing businesses. These provisions come into effect when the head of a Si/Gun receives a report on such businesses or any changes therein after the enactment of this Act.
Similarly, Article 4 addresses the applicability of reporting requirements for succession to the status of a business entity, while Article 5 pertains to reporting changes by self-inspection enterprises. These amended provisions take effect when the relevant authorities receive reports on these matters following the enactment of the Act. Additionally, according to the Addenda (Act No. 19490, Jun. 20, 2023), the Act will be enforced six months after its promulgation date.
The global Korean red ginseng market is segmented based on form, application, distribution channel, and region.
Wide Availability and Consumption and Long Shelf Life of Onions
Onions holds the largest share of the global market. Onions are the most widely consumed vegetables globally, with a presence in various cuisines and culinary traditions worldwide. This widespread consumption contributes to the significant market share held by the onions segment. The high concentration of flavonoids in onions makes them highly sought after by health-conscious consumers, further boosting segment growth.
For instance, according to the U.S. National Onion Association, global onion production is estimated to reach around 105 billion pounds annually. On average, each person worldwide consumes approximately 13.67 pounds of onions per year. Notably, Libya stands out with the highest onion consumption, boasting an impressive average per capita intake of 66.8 pounds.
Onions have a relatively long shelf life and can be stored for extended periods under proper conditions. This characteristic makes them a preferred choice for consumers and food manufacturers alike, ensuring consistent demand for the onions segment. Market players are capitalizing on the popularity of onions by developing value-added products such as onion powder, flakes, and extracts, further contributing to the market dominance of the onions segment within the flavonoid vegetables market.
Growing Consumer Demand and Health and Wellness Trends in North America
North America dominates the global Korean Red Ginseng market. North America has a large and diverse consumer base with a growing preference for natural health remedies and supplements. The increasing awareness of the health benefits of Korean red ginseng, coupled with rising health consciousness, boosts demand for such products in the region's Korean red ginseng market.
Consumers are increasingly seeking products that promote vitality, boost immunity, and support overall well-being, aligning with the perceived benefits of Korean red ginseng. Market players in North America are known for their innovation and product development capabilities. They continually introduce new and diverse Korean red ginseng formulations, including beverages, dietary supplements, skincare products, and functional foods, catering to various consumer preferences and lifestyles.
During the pandemic, disruptions in transportation, logistics, and trade restrictions have affected the supply chain of Korean red ginseng, leading to delays in production, distribution, and procurement of raw materials. These disruptions have resulted in sporadic shortages and fluctuations in supply, impacting market stability contributing to price volatility, and restrained market growth.
With lockdowns and social distancing measures in place, there has been a surge in online shopping and e-commerce adoption. Market players have capitalized on this trend by enhancing their online presence and expanding e-commerce channels for Korean red ginseng products. This shift towards online retailing has helped maintain market continuity amidst physical retail closures and restrictions.
The conflict disrupted trade routes and transportation networks, leading to delays in the import and distribution of Korean red ginseng products. These disruptions destabilized the market, affecting availability and contributing to price fluctuations. Market players adjusted pricing strategies to mitigate the impact on consumer purchasing power and maintain market competitiveness.
Russia and Ukraine served as significant export markets for Korean red ginseng. Trade disruptions, including tariffs and import bans, and revenue for Korean red ginseng exporters, constrain market growth opportunities. The conflict created uncertainty and dampened consumer confidence in affected regions, leading to cautious spending behavior. This reluctance to purchase non-essential goods, including Korean red ginseng products, contributed to a decline in market demand.
The major global players in the Korean red ginseng market include Korea Ginseng Corp., Daedong Korea Ginseng Co., Ltd., Korea Ginseng Bio-Science, KT&G Corp, The Himalayan Organics, Auragin, Solgar Inc., aSquared Brands, LLC, Swanson Vitamins, and Prominent Nutrition.
The global Korean red ginseng market report would provide approximately 62 tables, 58 figures, and 213 Pages.
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