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韓国・日本の高麗人参茶市場-2023年～2030年

Korean & Japanese Ginseng Tea Market - 2023-2030
出版日: | 発行: DataM Intelligence | ページ情報: 英文 186 Pages | 納期: 約2営業日

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韓国・日本の高麗人参茶市場-2023年～2030年
出版日: 2024年03月26日
発行: DataM Intelligence
ページ情報: 英文 186 Pages
納期: 約2営業日
ご注意事項 :
本レポートは最新情報反映のため適宜更新し、内容構成変更を行う場合があります。ご検討の際はお問い合わせください。
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  • 概要
  • 目次
概要

概要

韓国・日本の高麗人参茶の世界市場は、2022年に3億5,012万米ドルに達し、2023年から2030年の予測期間中にCAGR 4.3％で成長し、2030年には4億9,033万米ドルに達すると予測されています。

健康上の利点が認識され、天然製品やハーブ製品に対する消費者の関心が高まっていることが、韓国・日本の高麗人参茶市場の世界の成長を牽引する重要な動向となっています。薬効で知られる高麗人参は、消費者が伝統的な医薬品に代わるものを求めるようになり、需要が急増しています。消費者がこれらの伝統的な治療法に関連する健康上の利点をより認識するようになるにつれて、高麗人参茶の需要は増加すると予想されます。

2023年6月、AriZona Beveragesは、2020年にカナダで初めて発売された麦芽入り飲料「AriZona Hard」の発売を機に、よく知られたアイスティーのスパイスを効かせた大人向けバージョンを顧客に提供すると発表しました。レモン、ピーチ、グリーンティーの3種類のフレーバーがあります。グリーンティーは、100％本物の紅茶に高麗人参エキスと蜂蜜を加えたもの。

韓国の高麗人参茶は、その優れた品質と薬効により、市場シェアの半分以上を占めています。同様に、アジア太平洋地域は韓国産・日本産高麗人参茶市場を独占し、最大の市場シェアを獲得しています。この地域は人口が多く、健康意識の高まりと自然療法への需要が相まって、大きな市場シェアを獲得しています。さらに、アジア太平洋地域には主要な高麗人参生産者と輸出業者が存在するため、世界市場における同地域の優位性はさらに強まっています。

ダイナミクス

伝統的なハーブティーに対する需要の高まり

伝統的なハーブ飲料に対する需要の高まりは、韓国・日本の高麗人参茶の世界市場拡大を後押しする重要な要因です。FAOによると、過去10年間で、世界の1人当たりの茶消費量は2.5%増加し、茶生産国で顕著な増加が見られました。消費者の健康志向が高まるにつれ、自然の健康効果があるとされる飲料へのシフトが顕著になっています。

アジアの伝統医学に深く根ざした高麗人参茶は、その潜在的な健康増進効果で人気を博しています。消費者が高麗人参茶に惹かれるのは、免疫力を高め、エネルギー・レベルを向上させ、全体的な幸福感を高める自然療法としての評判が高いからです。砂糖入りや人工的な味付けの飲料よりもハーブや伝統的な飲料を好む傾向が高まっているため、韓国産と日本産の高麗人参茶の需要が急増しています。

高麗人参エキスの健康効果に対する意識の高まり

高麗人参は、免疫力を高め、認知機能を向上させ、活力を高めるなど、その潜在的な薬効が伝統医学で長年にわたって尊ばれてきました。消費者の健康意識が高まり、健康をサポートする自然療法を求めるようになるにつれ、高麗人参をベースにした製品を日常生活に取り入れることへの関心が高まっています。

高品質の高麗人参エキスから作られる韓国産と日本産の高麗人参茶は、消費者が高麗人参の恩恵を享受できる便利でおいしい方法を提供します。これらのお茶はしばしば機能性飲料として販売され、免疫の健康をサポートし、エネルギーレベルを高め、全体的な健康を促進する可能性を強調しています。消費者は味と健康効果の両方を提供する製品をますます優先するようになっており、韓国産と日本産の高麗人参茶の需要は着実に高まっています。

規制上の制約

高麗人参は各国の規制当局による規制や品質基準の対象となっています。表示要件や農薬・汚染物質の最大残留基準値など、こうした基準の遵守は、メーカーや輸出業者にとって、特に国際市場を開拓する際に課題となります。

2023年3月、韓国の食品医薬品安全省（MFDS）は、健康食として販売されている液体茶袋を販売されている高齢の消費者に対して厳しい措置を講じることを発表しました。このような規制の監視は、高麗人参茶メーカーにとって、厳しい規制や表示要件を確実に遵守するという課題を生み出し、新製品の投入や市場拡大の能力を制限する可能性があります。

目次

第1章 調査手法と調査範囲

第2章 定義と概要

第3章 エグゼクティブサマリー

第4章 市場力学

  • 影響要因
    • 促進要因
      • 伝統的なハーブティーに対する需要の高まり
      • 高麗人参エキスの健康効果に対する意識の高まり
    • 抑制要因
      • 規制上の制約
    • 機会
    • 影響分析

第5章 産業分析

  • ポーターのファイブフォース分析
  • サプライチェーン分析
  • 価格分析
  • 規制分析
  • ロシア・ウクライナ戦争の影響分析
  • DMIの見解

第6章 COVID-19分析

第7章 製品別

  • 純粋な高麗人参茶
  • 高麗人参ブレンド

第8章 タイプ別

  • 高麗人参・紅参
  • 日本山人参

第9章 形態別

  • ルースティー
  • ティーバッグ

第10章 流通チャネル別

  • スーパーマーケット/ハイパーマーケット
  • 専門店
  • オンライン小売業者
  • その他

第11章 エンドユーザー別

  • 家庭消費者
  • 外食産業
  • その他

第12章 地域別

  • 北米
    • 米国
    • カナダ
    • メキシコ
  • 欧州
    • ドイツ
    • 英国
    • フランス
    • イタリア
    • ロシア
    • その他欧州
  • 南米
    • ブラジル
    • アルゼンチン
    • その他南米
  • アジア太平洋
    • 中国
    • インド
    • 日本
    • オーストラリア
    • その他アジア太平洋地域
  • 中東・アフリカ

第13章 競合情勢

  • 競合シナリオ
  • 市況/シェア分析
  • M&A分析

第14章 企業プロファイル

  • Korea Ginseng Corporation
    • 会社概要
    • 製品ポートフォリオと説明
    • 財務概要
    • 主な発展
  • KGE Co.Ltd.
  • Sancha Tea
  • Hawaii Coffee Company
  • Wing Joo Loong
  • Dae Han Corporation
  • Portal Tea Company
  • Wallbox Chargers, S.L.
  • Shiate
  • The Indian Chai

第15章 付録

目次
Product Code: FB8204

Overview

Global Korean & Japanese Ginseng Tea Market reached US$ 350.12 million in 2022 and is expected to reach US$ 490.33 million by 2030, growing with a CAGR of 4.3% during the forecast period 2023-2030.

The growing consumer interest in natural and herbal products due to their perceived health benefits acts as a key trend in driving the Korean and Japanese ginseng tea market growth globally. Ginseng, known for its medicinal properties, is experiencing a surge in demand as consumers seek alternatives to traditional pharmaceuticals. As consumers become more aware of the health benefits associated with these traditional remedies, the demand for ginseng tea is expected to rise.

In June 2023, With the release of AriZona Hard, a malt-spiked beverage that was first introduced in Canada in 2020, AriZona Beverages announced that it is bringing customers a spiced-up, adult-only version of its well-known iced tea. The beverage comes in three of AriZona's well-known flavors: lemon, peach, and green tea. Green Tea is 100% real brewed tea with ginseng extract and just the right touch of honey.

Korean ginseng tea accounts for over half of the market share due to its superior quality and medicinal properties. Similarly, the Asia-Pacific dominates the Korean & Japanese ginseng tea market, capturing the largest market share. The region's large population, combined with increasing health consciousness and demand for natural remedies, contributes to its significant market share. Furthermore, the presence of key ginseng producers and exporters in Asia-Pacific further strengthens the region's dominance in the global market.

Dynamics

Growing Demand for Traditional and Herbal Tea

The growing demand for traditional and herbal beverages is a significant driver fueling the expansion of the global Korean and Japanese ginseng tea market. According To FAO, Over the past ten years, the amount of tea consumed globally per person has climbed by 2.5 percent, with notable increases in tea-producing nations. As consumers become increasingly health-conscious, there is a notable shift towards beverages perceived to offer natural health benefits.

Ginseng tea, deeply rooted in Asian traditional medicine, has gained popularity for its potential health-promoting properties. Consumers are drawn to ginseng tea for its reputation as a natural remedy that may help boost immunity, improve energy levels, and enhance overall well-being. This rising preference for herbal and traditional beverages over sugary or artificially flavored drinks has led to a surge in demand for Korean and Japanese ginseng tea.

Growing Awareness About the Health Benefits of Ginseng Extracts

Ginseng has long been revered in traditional medicine for its potential medicinal properties, including boosting immunity, improving cognitive function, and enhancing overall vitality. As consumers become more health-conscious and seek natural remedies to support their well-being, there is a growing interest in incorporating ginseng-based products into their daily routines.

Korean and Japanese Ginseng Tea, derived from high-quality ginseng extracts, offers a convenient and palatable way for consumers to enjoy the benefits of ginseng. These teas are often marketed as functional beverages, highlighting their potential to support immune health, enhance energy levels, and promote overall wellness. With consumers increasingly prioritizing products that offer both taste and health benefits, the demand for Korean and Japanese ginseng tea has been steadily rising.

Regulatory Constraints

Ginseng is subject to regulations and quality standards imposed by regulatory authorities in different countries. Compliance with these standards, such as labeling requirements and maximum residue limits for pesticides and contaminants, can pose challenges for manufacturers and exporters, especially when navigating international markets.

In March 2023, South Korea's Ministry of Food and Drug Safety (MFDS) announced to take strict measures against older consumers who are being sold liquid tea sachets marketed as healthful meals. This regulatory scrutiny creates challenges for ginseng tea manufacturers in ensuring compliance with stringent regulations and labeling requirements, potentially limiting their ability to introduce new products or expand market reach.

Segment Analysis

The global Korean & Japanese ginseng tea market is segmented based on product, type, form, distribution channel, end-user and region.

Korean Ginseng Tea Superior Quality and Medicinal Properties

By type, Korean ginseng tea holds a significant share in the global Korean and Japanese ginseng tea market due to its reputation for superior quality and potency. Korean ginseng is highly prized for its medicinal properties and is renowned for its unique flavor profile and aroma. According to PubMed Central, a study involving 100 participants showed that taking 2 g of Korean red ginseng daily for 8 weeks dramatically raised immune cell counts compared to a placebo.

Consumers perceive Korean ginseng tea as a premium product with exceptional health benefits, driving its popularity and demand worldwide. Additionally, Korean ginseng tea is often preferred for its rich cultural heritage and traditional significance, further contributing to its dominance in the market segment. As a result, Korean ginseng tea continues to enjoy widespread consumer preference and market prominence in the global ginseng tea industry.

Geographical Penetration

Strong Cultural Heritage & High Consumption Rates OF Tea in Asia-Pacific

Ginseng has been an integral part of traditional Asian medicine for centuries. Korean and Japanese cultures have a long history of using ginseng in various forms, including tea, for its perceived health benefits such as boosting energy, improving mental clarity, and enhancing overall well-being. This cultural affinity drives significant demand for ginseng tea in the region. Ginseng tea, particularly from Korea and Japan, is highly valued for its health benefits and cultural significance in the region.

According to FAO, China continues to be the world's largest producer of tea, making up 47% of the world market with 3.1 million tonnes in 2021 compared to 2.9 million tonnes in 2020. Additionally, China is the world's top producer of ginseng, according to Earth Observatory, a division of the EOS Project Science Office at NASA Goddard Space Flight Centre. With increasing awareness about health and wellness, consumers in the Asia-Pacific region are seeking natural remedies and functional foods that offer health benefits.

COVID-19 Impact Analysis

The COVID-19 pandemic has led to disruptions in the global supply chain and affected consumer behavior, resulting in a mixed impact on the Korean and Japanese ginseng tea market. While there has been increased demand for healthful and immunity-boosting products, logistical challenges and economic uncertainties have hindered market growth to some extent. Additionally, fluctuating raw material prices and changing consumer preferences during the pandemic have further influenced market dynamics. Overall, the market has experienced both opportunities and challenges amid the ongoing pandemic

Russia-Ukraine War Impact Analysis

The Russia-Ukraine war has had a significant impact on the global Korean and Japanese ginseng tea market due to disruptions in trade routes, increased geopolitical tensions, and economic uncertainties. The conflict has led to supply chain disruptions and logistical challenges. This has resulted in fluctuating prices, limited availability of raw materials, and uncertainty in sourcing for manufacturers and suppliers in the ginseng tea market. Additionally, the geopolitical instability has affected consumer confidence and purchasing behavior, further impacting market demand and growth prospects.

By Product

  • Pure Ginseng Tea
  • Ginseng Blends

By Type

  • Korean Red Ginseng Type
  • Japanese Ginseng Type

By Form

  • Loose Leaf Tea
  • Tea Bags

By Distribution Channel

  • Supermarkets/Hypermarkets
  • Specialty Stores
  • Online Retailers
  • Others

By End User

  • Household Consumers
  • Food Service Industry
  • Others

By Region

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Russia
    • Rest of Europe
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Asia-Pacific
    • China
    • India
    • Japan
    • Australia
    • Rest of Asia-Pacific
  • Middle East and Africa

Key Developments

  • In March 2020, National Food and Beverage, a prominent importer of Korean and Japanese FMCG (fast-moving consumer goods), introduced Japanese barley tea and ginseng tea. The tea, which needs to be drunk with hot water, has been prepared using the real advantages of pure, genuine Korean ginseng, which strengthens an individual's immune system by eliminating toxins from the body and allowing the body to absorb its inherent goodness.
  • In November 2023, Danurim, a Daejeon-based producer of processed ginseng foods, launched its Black Ginseng Tea Total Infusion, a Red Ginseng Product with No Saponin Loss to accelerate its entry into the international market.
  • In November 2020, Sathingla Shokwungnao, Agrippa Jagoi, and Machu Kora Zimik, three young entrepreneurs, opened the first-ever SAM Tea House on Wednesday in Phungreitang, Ukhrul. SAM Tea House offers tea for every mood and occasion. There are several options available, ranging from super-healthy Matcha and Korean Ginseng to stress-relieving organic Blue Tea.

Competitive Landscape

The major global players in the market include Korea Ginseng Corporation, KGE Co.Ltd., Sancha Tea, Hawaii Coffee Company, Wing Joo Loong, Dae Han Corporation, Portal Tea Company, Wallbox Chargers, S.L., Shiate, The Indian Chai.

Why Purchase the Report?

  • To visualize the global Korean & Japanese ginseng tea market segmentation based on product, type, form, distribution channel, end-user and region, as well as understand key commercial assets and players.
  • Identify commercial opportunities by analyzing trends and co-development.
  • Excel data sheet with numerous data points of Korean & Japanese Ginseng Tea market-level with all segments.
  • PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
  • Product mapping available as excel consisting of key products of all the major players.

The global Korean & Japanese ginseng tea market report would provide approximately 78 tables, 70 figures and 186 Pages.

Target Audience 2023

  • Manufacturers/ Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies

Table of Contents

1.Methodology and Scope

  • 1.1.Research Methodology
  • 1.2.Research Objective and Scope of the Report

2.Definition and Overview

3.Executive Summary

  • 3.1.Snippet by Product
  • 3.2.Snippet by Type
  • 3.3.Snippet by Form
  • 3.4.Snippet by Distribution Channel
  • 3.5.Snippet by End-User
  • 3.6.Snippet by Region

4.Dynamics

  • 4.1.Impacting Factors
    • 4.1.1.Drivers
      • 4.1.1.1.Growing Demand for Traditional and Herbal Tea
      • 4.1.1.2.Growing Awareness About the Health Benefits of Ginseng Extracts
    • 4.1.2.Restraints
      • 4.1.2.1.Regulatory Constraints
    • 4.1.3.Opportunity
    • 4.1.4.Impact Analysis

5.Industry Analysis

  • 5.1.Porter's Five Force Analysis
  • 5.2.Supply Chain Analysis
  • 5.3.Pricing Analysis
  • 5.4.Regulatory Analysis
  • 5.5.Russia-Ukraine War Impact Analysis
  • 5.6.DMI Opinion

6.COVID-19 Analysis

  • 6.1.Analysis of COVID-19
    • 6.1.1.Scenario Before COVID
    • 6.1.2.Scenario During COVID
    • 6.1.3.Scenario Post COVID
  • 6.2.Pricing Dynamics Amid COVID-19
  • 6.3.Demand-Supply Spectrum
  • 6.4.Government Initiatives Related to the Market During Pandemic
  • 6.5.Manufacturers Strategic Initiatives
  • 6.6.Conclusion

7.By Product

  • 7.1.Introduction
    • 7.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 7.1.2.Market Attractiveness Index, By Product
  • 7.2.Pure Ginseng Tea *
    • 7.2.1.Introduction
    • 7.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 7.3.Ginseng Blends

8.By Type

  • 8.1.Introduction
    • 8.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 8.1.2.Market Attractiveness Index, By Type
  • 8.2.Korean Red Ginseng Type*
    • 8.2.1.Introduction
    • 8.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.3.Japanese Ginseng Type

9.By Form

  • 9.1.Introduction
    • 9.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
    • 9.1.2.Market Attractiveness Index, By Form
  • 9.2.Loose Leaf Tea*
    • 9.2.1.Introduction
    • 9.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 9.3.Tea Bags

10.By Distribution Channel

  • 10.1.Introduction
    • 10.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.1.2.Market Attractiveness Index, By Distribution Channel
  • 10.2.Supermarkets/Hypermarkets*
    • 10.2.1.Introduction
    • 10.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 10.3.Specialty Stores
  • 10.4.Online Retailers
  • 10.5.Others

11.By End User

  • 11.1.Introduction
    • 11.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By End User
    • 11.1.2.Market Attractiveness Index, By End User
  • 11.2.Household Consumers*
    • 11.2.1.Introduction
    • 11.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 11.3.Food Service Industry
  • 11.4.Other

12.By Region

  • 12.1.Introduction
    • 12.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
    • 12.1.2.Market Attractiveness Index, By Region
  • 12.2.North America
    • 12.2.1.Introduction
    • 12.2.2.Key Region-Specific Dynamics
    • 12.2.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 12.2.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 12.2.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
    • 12.2.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 12.2.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 12.2.8.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 12.2.8.1.U.S.
      • 12.2.8.2.Canada
      • 12.2.8.3.Mexico
  • 12.3.Europe
    • 12.3.1.Introduction
    • 12.3.2.Key Region-Specific Dynamics
    • 12.3.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 12.3.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 12.3.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
    • 12.3.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 12.3.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 12.3.8.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 12.3.8.1.Germany
      • 12.3.8.2.UK
      • 12.3.8.3.France
      • 12.3.8.4.Italy
      • 12.3.8.5.Russia
      • 12.3.8.6.Rest of Europe
  • 12.4.South America
    • 12.4.1.Introduction
    • 12.4.2.Key Region-Specific Dynamics
    • 12.4.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 12.4.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 12.4.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
    • 12.4.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 12.4.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 12.4.8.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 12.4.8.1.Brazil
      • 12.4.8.2.Argentina
      • 12.4.8.3.Rest of South America
  • 12.5.Asia-Pacific
    • 12.5.1.Introduction
    • 12.5.2.Key Region-Specific Dynamics
    • 12.5.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 12.5.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 12.5.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
    • 12.5.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 12.5.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 12.5.8.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 12.5.8.1.China
      • 12.5.8.2.India
      • 12.5.8.3.Japan
      • 12.5.8.4.Australia
      • 12.5.8.5.Rest of Asia-Pacific
  • 12.6.Middle East and Africa
    • 12.6.1.Introduction
    • 12.6.2.Key Region-Specific Dynamics
    • 12.6.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 12.6.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 12.6.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
    • 12.6.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 12.6.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User

13.Competitive Landscape

  • 13.1.Competitive Scenario
  • 13.2.Market Positioning/Share Analysis
  • 13.3.Mergers and Acquisitions Analysis

14.Company Profiles

  • 14.1.Korea Ginseng Corporation*
    • 14.1.1.Company Overview
    • 14.1.2.Product Portfolio and Description
    • 14.1.3.Financial Overview
    • 14.1.4.Key Developments
  • 14.2.KGE Co.Ltd.
  • 14.3.Sancha Tea
  • 14.4.Hawaii Coffee Company
  • 14.5.Wing Joo Loong
  • 14.6.Dae Han Corporation
  • 14.7.Portal Tea Company
  • 14.8.Wallbox Chargers, S.L.
  • 14.9.Shiate
  • 14.10.The Indian Chai

LIST NOT EXHAUSTIVE

15.Appendix

  • 15.1.About Us and Services
  • 15.2.Contact Us