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表紙：ウィートグラス（小麦若葉）粉末の世界市場 2023年～2030年
市場調査レポート
商品コード
1418688

ウィートグラス（小麦若葉）粉末の世界市場 2023年～2030年

Global Wheatgrass Powder Market - 2023-2030
出版日: | 発行: DataM Intelligence | ページ情報: 英文 186 Pages | 納期: 即日から翌営業日

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ウィートグラス（小麦若葉）粉末の世界市場 2023年～2030年
出版日: 2024年01月23日
発行: DataM Intelligence
ページ情報: 英文 186 Pages
納期: 即日から翌営業日
ご注意事項 :
本レポートは最新情報反映のため適宜更新し、内容構成変更を行う場合があります。ご検討の際はお問い合わせください。
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  • 概要
  • 目次
概要

概要

世界のウィートグラス（小麦若葉）粉末市場は、2022年に1億9,413万米ドルに達し、2023-2030年の予測期間中にCAGR 4.83％で成長し、2030年には2,830億8,000万米ドルに達すると予測されています。

ウィートグラスの健康効果に対する消費者の意識は著しく高まっています。ウィートグラスは解毒をサポートし、免疫システムを高め、必須栄養素を供給する可能性が認められています。こうした意識の高まりが市場の需要を押し上げ、消費者はこうした健康上の利点を提供する製品を求めています。

北米市場は、健康とウェルネスを求める傾向にあります。消費者は、解毒、免疫系サポート、必須栄養素を含む健康上の利点を提供するウィートグラス粉末のような製品を求めるようになっています。このウェルネス重視のアプローチが、世界のウィートグラス粉末市場における同地域の優位性に寄与しています。

力学

ウィートグラス粉末の健康効果に関する意識の高まり

より健康的で自然な食品への消費者の嗜好の変化ウィートグラス粉末は栄養価が高く、健康を促進するスーパーフードとして認識されており、健康とウェルネスを重視する市場の拡大に合致しています。ウィートグラスには解毒作用と浄化作用があります。多くの消費者が、解毒をサポートし健康全般を維持するために、食事療法の一環としてウィートグラス粉末を利用しています。

ウィートグラス粉末は植物由来の製品であるため、ナチュラルでビーガンの選択肢を求める消費者に魅力的です。ウィートグラス粉末市場は、植物由来の食品や食材への需要から利益を得ています。消費者は体重管理やバランスの取れた食生活の一助としてウィートグラス粉末に注目し、市場の成長にさらに貢献しています。

拡大する機能性食品・飲料業界

機能性食品・飲料業界は、基本的な栄養を超えた健康上のメリットを提供する製品に焦点を当てています。ウィートグラス粉末は、その栄養価の高さと潜在的な健康効果が認められており、様々な飲食品製品に配合できる貴重な機能性原料となっています。同市場は、天然植物由来成分への嗜好の高まりから恩恵を受けています。

ウィートグラス粉末は利便性と携帯性に優れているため、メーカーは消費者にとって手軽な機能性製品を作ることができます。消費者は健康と幸福を促進する飲食品を求めています。ウィートグラス粉末は、その潜在的な健康利点の豊富さから、こうした動向に合致しています。メーカー各社は、ウィートグラス粉末を製品に加えることで、この需要に応えています。

ウィートグラス粉末の限られた賞味期限

多くのオーガニック製品と同様、ウィートグラス粉末の賞味期限には限りがあります。時間が経つにつれて、空気、光、湿気にさらされ、品質が劣化し、消費者にとって安全でなくなる可能性があります。この品質劣化は消費者の購買意欲をそぎ、市場の成長に影響を与えます。ウィートグラス粉末の保存期間が限られているため、消費者はより保存性の高い代替製品を選ぶようになり、市場の需要に影響を与えます。

ウィートグラス粉末の賞味期限が限られているため、在庫管理に課題が生じ、製品廃棄に伴うコスト増につながる可能性があります。賞味期限が短いと、ウィートグラス粉末の流通や物流が複雑になります。企業は、賞味期限内に製品が消費者に届くよう、注意深く管理する必要があります。そのため、サプライチェーンの運用コストと複雑さが増す可能性があります。

目次

第1章 調査手法と調査範囲

第2章 定義と概要

第3章 エグゼクティブサマリー

第4章 市場力学

  • 影響要因
    • 促進要因
      • ウィートグラス粉末の健康効果に対する意識の高まり
      • 機能性食品・飲食品産業の拡大
    • 抑制要因
      • ウィートグラス粉末の限られた賞味期限
    • 機会
    • 影響分析

第5章 産業分析

  • ポーターのファイブフォース分析
  • サプライチェーン分析
  • 価格分析
  • 規制分析
  • ロシア・ウクライナ戦争の影響分析
  • DMIの見解

第6章 COVID-19分析

第7章 性質別

  • オーガニック
  • コンベンショナル

第8章 流通チャネル別

  • スーパーマーケットとハイパーマーケット
  • コンビニエンスストア
  • オンライン販売
  • その他

第9章 用途別

  • 機能性飲食品
  • 栄養補助食品
  • 動物飼料
  • その他

第10章 地域別

  • 北米
    • 米国
    • カナダ
    • メキシコ
  • 欧州
    • ドイツ
    • 英国
    • フランス
    • イタリア
    • ロシア
    • その他欧州
  • 南米
    • ブラジル
    • アルゼンチン
    • その他南米
  • アジア太平洋
    • 中国
    • インド
    • 日本
    • オーストラリア
    • その他アジア太平洋地域
  • 中東・アフリカ

第11章 競合情勢

  • 競合シナリオ
  • 市況/シェア分析
  • M&A分析

第12章 企業プロファイル

  • NOW Health Group, Inc.
    • 会社概要
    • 製品ポートフォリオと説明
    • 財務概要
    • 主な発展
  • Pines International
  • Nutrisure Ltd
  • Myprotein
  • Dr. Berg Nutritionals
  • Navitas LLC
  • Synergy Natural
  • Girme's Wheatgrass
  • Amazing Grass
  • Organic India Pvt. Ltd.

第13章 付録

目次
Product Code: FB7741

Overview

Global Wheatgrass Powder Market reached US$ 194.13 million in 2022 and is expected to reach US$ 283.08 billion by 2030, growing with a CAGR of 4.83% during the forecast period 2023-2030.

Consumer awareness about the health benefits of wheatgrass is growing significantly. Wheatgrass is recognized for its potential to support detoxification, boost the immune system, and provide essential nutrients. This increased awareness is boosting the demand in the market, with consumers seeking products that offer these health advantages.

North American market is experiencing a trend towards health and wellness. Consumers are increasingly seeking products like wheatgrass powder that offer health benefits, including detoxification, immune system support, and essential nutrients. This wellness-focused approach is contributing to the region's dominance in the global wheatgrass powder market.

Dynamics

Growing Awareness about the Health Benefits of Wheatgrass Powder

Growing shift in consumer preferences towards healthier and more natural food choices. Wheatgrass powder is perceived as a nutritious and health-promoting superfood, which aligns with the market's growing emphasis on health and wellness. Wheatgrass is often associated with its detoxification and cleansing properties. Many consumers are turning to wheatgrass powder as part of their dietary regimen to support detoxification and maintain overall health.

Wheatgrass powder is a plant-based product, appealing to consumers who are looking for natural and vegan options. The wheatgrass powder market benefits from the demand for plant-based foods and ingredients. Consumers turn to wheatgrass powder as a potential aid in weight management and as part of a balanced diet, further contributing to its market growth.

Expanding Functional Food and Beverage Industry

The functional food and beverage industry focuses on products that offer health benefits beyond basic nutrition. Wheatgrass powder is recognized for its nutritional value and potential health benefits, making it a valuable functional ingredient for incorporating into various food and beverage products. The market benefits from the growing preference for natural, plant-derived ingredients.

Wheatgrass powder offers convenience and portability, allowing manufacturers to create functional products that are easy for consumers. Consumers are seeking food and beverage products that promote health and well-being. Wheatgrass powder aligns with these trends due to its rich potential health advantages. Manufacturers are responding to this demand by adding wheatgrass powder to their products.

Limited Shelf Life of Wheatgrass Powder

Wheatgrass powder, like many organic products, has a limited shelf life. Over time, exposure to air, light, and moisture can cause it to deteriorate in quality and potentially become less safe for consumption. This quality degradation can deter consumers from purchasing the product, affecting market growth. Wheatgrass powder's limited shelf life leads consumers to choose alternative products with better preservation characteristics, affecting market demand.

The limited shelf life of wheatgrass powder can pose challenges in terms of inventory control, potentially resulting in increased costs associated with product waste. A short shelf life can complicate the distribution and logistics of wheatgrass powder. Companies need to manage the product carefully to ensure it reaches consumers within the acceptable shelf life period. This can increase operational costs and complexity in the supply chain.

Segment Analysis

The global wheatgrass powder market is segmented based on nature, distribution channel, application, and region.

Growing Consumer Preference for Health and Wellness and Rising Awareness of Organic Wheatgrass Powder

The organic segment holds the largest share of the global wheatgrass powder market. The global wheatgrass powder market is witnessing a shift in consumer preferences toward health and wellness. Organic wheatgrass powder is perceived as a healthier option because it is free from synthetic pesticides, herbicides, and chemical fertilizers. This preference for health-conscious products is propelling the organic segment's growth.

Increased awareness about organic farming practices and their positive impact on the environment and personal health is significantly influencing the global wheatgrass powder market. Consumers are increasingly recognizing the benefits of organic cultivation, leading to a higher demand for the organic segment in the wheatgrass powder market.

Geographical Penetration

Increasing Availability of High-Quality Wheatgrass Sources, Health and Fitness Culture, and Product Offerings in North America

North America is a dominant force in the global wheatgrass powder market. The region has access to high-quality wheatgrass sources and advanced farming practices. This ensures a reliable supply of wheatgrass for powder production, meeting the market's demands. The region had a strong health and fitness culture, with a significant portion of the population actively seeking nutritional supplements and superfoods. Wheatgrass powder is well-received within this cultural context.

North America has prominent manufacturing facilities for wheatgrass powder, which adheres to stringent quality control standards, ensuring the production of high-quality products. North American manufacturers and suppliers are diversifying their product offerings by introducing a wide range of wheatgrass powder formulations. These diverse options cater to different consumer preferences, contributing to market dominance.

COVID-19 Impact Analysis:

The wheatgrass powder market experienced disruptions in the supply chain during the early stages of the pandemic. Lockdowns, restrictions on movement, and factory closures hindered the production and distribution of wheatgrass powder products, which has led to shortages and delayed market growth. Many physical retail stores faced challenges during the pandemic due to lockdowns and reduced foot traffic.

However, the pandemic heightened consumer awareness of health and wellness, which has led to a greater interest in products like wheatgrass powder, known for their potential health benefits. This surge in health consciousness positively impacted the market. With restrictions on physical shopping, e-commerce became the preferred channel for purchasing various products, including wheatgrass powder. The market benefited from the growth in online sales and expanded its customer reach.

Russia-Ukraine War Impact Analysis

The conflict disrupted the supply chain for wheatgrass powder, which relies on Ukraine as a significant global supplier. The market experienced interruptions in the availability of raw materials and, as a result, a decline in production. Prices for wheatgrass powder fluctuated as market participants reacted to the geopolitical instability in the region. These fluctuations affected both suppliers and consumers.

Businesses operating in the wheatgrass powder market began to explore alternative sourcing strategies. Many sought to diversify their supplier base to reduce reliance on the region affected by the conflict, thereby mitigating future supply chain risks. The market saw concerns regarding the quality and safety of wheatgrass powder sourced from the impacted region. This led to increased scrutiny of product quality and adherence to international standards.

By Nature

  • Organic
  • Conventional

By Distribution Channel

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Online Sales
  • Others

By Application

  • Functional Food and Beverages
  • Dietary Supplements
  • Animal Feed
  • Others

By Region

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Russia
    • Rest of Europe
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Asia-Pacific
    • China
    • India
    • Japan
    • Australia
    • Rest of Asia-Pacific
  • Middle East and Africa

Key Developments

  • On October 13, 2023, Nutriherbs, a well-established Indian lifestyle brand, extended its presence to the US market, unveiling its celebrated product, Glow Builder! Nutriherbs has earned a reputation for formulating supplements using natural components and providing a wide array of solutions for diverse health and wellness needs.
  • On June 22, 2023, LIQUADRY, recognized as the world's foremost producer of organic wheatgrass and barleygrass juice powders, introduced an impressive range of clean-label super-greens that are rich in vital nutrients. With their patented drying process, BioActive Dehydration, LIQUADRY ensures the preservation of the distinctive characteristics of raw, fresh juice, delivering highly bioavailable and concentrated products that have the potential to enhance one's well-being.

Competitive Landscape

The major global players in the wheatgrass powder market include: NOW Health Group, Inc., Pines International, Nutrisure Ltd, Myprotein, Dr. Berg Nutritionals, Navitas LLC, Synergy Natural, Girme's Wheatgrass, Amazing Grass and Organic India Pvt. Ltd.

Why Purchase the Report?

  • To visualize the global wheatgrass powder market segmentation based on nature, distribution channel, application, and region, as well as understand critical commercial assets and players.
  • Identify commercial opportunities by analyzing trends and co-development.
  • Excel data sheet with numerous wheatgrass powder market-level data points with all segments.
  • PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
  • Product mapping available as excel consisting of critical products of all the major players.

The global wheatgrass powder market report would provide approximately 61 tables, 58 figures, and 186 Pages.

Target Audience 2023

  • Manufacturers/ Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies

Table of Contents

1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

  • 3.1. Snippet by Nature
  • 3.2. Snippet by Distribution Channel
  • 3.3. Snippet by Application
  • 3.4. Snippet by Region

4. Dynamics

  • 4.1. Impacting Factors
    • 4.1.1. Drivers
      • 4.1.1.1. Growing Awareness about the Health Benefits of Wheatgrass Powder
      • 4.1.1.2. Expanding Functional Food and Beverage Industry
    • 4.1.2. Restraints
      • 4.1.2.1. Limited Shelf Life of Wheatgrass Powder
    • 4.1.3. Opportunity
    • 4.1.4. Impact Analysis

5. Industry Analysis

  • 5.1. Porter's Five Force Analysis
  • 5.2. Supply Chain Analysis
  • 5.3. Pricing Analysis
  • 5.4. Regulatory Analysis
  • 5.5. Russia-Ukraine War Impact Analysis
  • 5.6. DMI Opinion

6. COVID-19 Analysis

  • 6.1. Analysis of COVID-19
    • 6.1.1. Scenario Before COVID
    • 6.1.2. Scenario During COVID
    • 6.1.3. Scenario Post COVID
  • 6.2. Pricing Dynamics Amid COVID-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During Pandemic
  • 6.5. Manufacturers Strategic Initiatives
  • 6.6. Conclusion

7. By Nature

  • 7.1. Introduction
    • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
    • 7.1.2. Market Attractiveness Index, By Nature
  • 7.2. Organic*
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 7.3. Conventional

8. By Distribution Channel

  • 8.1. Introduction
    • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 8.1.2. Market Attractiveness Index, By Distribution Channel
  • 8.2. Supermarkets and Hypermarkets*
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.3. Convenience Stores
  • 8.4. Online Sales
  • 8.5. Others

9. By Application

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
    • 9.1.2. Market Attractiveness Index, By Application
  • 9.2. Functional Food and Beverages*
    • 9.2.1. Introduction
    • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 9.3. Dietary Supplements
  • 9.4. Animal Feed
  • 9.5. Others

10. By Region

  • 10.1. Introduction
    • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
    • 10.1.2. Market Attractiveness Index, By Region
  • 10.2. North America
    • 10.2.1. Introduction
    • 10.2.2. Key Region-Specific Dynamics
    • 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
    • 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
    • 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.2.6.1. U.S.
      • 10.2.6.2. Canada
      • 10.2.6.3. Mexico
  • 10.3. Europe
    • 10.3.1. Introduction
    • 10.3.2. Key Region-Specific Dynamics
    • 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
    • 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
    • 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.3.6.1. Germany
      • 10.3.6.2. UK
      • 10.3.6.3. France
      • 10.3.6.4. Italy
      • 10.3.6.5. Russia
      • 10.3.6.6. Rest of Europe
  • 10.4. South America
    • 10.4.1. Introduction
    • 10.4.2. Key Region-Specific Dynamics
    • 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
    • 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
    • 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.4.6.1. Brazil
      • 10.4.6.2. Argentina
      • 10.4.6.3. Rest of South America
  • 10.5. Asia-Pacific
    • 10.5.1. Introduction
    • 10.5.2. Key Region-Specific Dynamics
    • 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
    • 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
    • 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.5.6.1. China
      • 10.5.6.2. India
      • 10.5.6.3. Japan
      • 10.5.6.4. Australia
      • 10.5.6.5. Rest of Asia-Pacific
  • 10.6. Middle East and Africa
    • 10.6.1. Introduction
    • 10.6.2. Key Region-Specific Dynamics
    • 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
    • 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application

11. Competitive Landscape

  • 11.1. Competitive Scenario
  • 11.2. Market Positioning/Share Analysis
  • 11.3. Mergers and Acquisitions Analysis

12. Company Profiles

  • 12.1. NOW Health Group, Inc.*
    • 12.1.1. Company Overview
    • 12.1.2. Product Portfolio and Description
    • 12.1.3. Financial Overview
    • 12.1.4. Key Developments
  • 12.2. Pines International
  • 12.3. Nutrisure Ltd
  • 12.4. Myprotein
  • 12.5. Dr. Berg Nutritionals
  • 12.6. Navitas LLC
  • 12.7. Synergy Natural
  • 12.8. Girme's Wheatgrass
  • 12.9. Amazing Grass
  • 12.10. Organic India Pvt. Ltd.

LIST NOT EXHAUSTIVE.

13. Appendix

  • 13.1. About Us and Services
  • 13.2. Contact Us