ウィートグラス製品の市場規模、シェア、成長分析：製品別、カテゴリー別、流通別、地域別 - 産業予測 2025～2032年

ウィートグラス製品の世界市場規模は、2023年に1億9,020万米ドルと評価され、予測期間（2025～2032年）にCAGR 6.9％で成長し、2024年の2億332万米ドルから2032年には3億4,674万米ドルに成長する見通しです。

ウィートグラス市場の成長が予測される背景には、その健康効果に対する意識の高まりと、ウェルネス動向に影響されたグリーンフードへのシフトがあります。COVID-19の大流行により、クリーンラベル、自然食品、機能性食品への需要が高まり、ウィートグラスのような栄養密度の高い製品への関心が急増しました。クラフト・ベーカリー協会（Craft Bakers Association）の洞察によると、ベーカリー会員のほぼ3分の1が植物ベースのスーパーフードの台頭を予測しています。さらに、高齢化も消費拡大に寄与しており、特に血行促進効果を求める60歳以上の消費者が増えています。糖尿病患者は世界で5億3,700万人と推定され、今後も増加すると予測されているため、ウィートグラス・パウダーの抗糖尿病作用は魅力的な選択肢となります。さらに、乳がん患者における化学療法の副作用を軽減する効果もあり、その治療の可能性が広がっています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

ウィートグラス製品市場規模：製品別

• 市場概要
• ウィートグラスジュース
• ウィートグラスパウダー
• その他

ウィートグラス製品市場規模：カテゴリー別

• 市場概要
• オーガニック
• 従来型

ウィートグラス製品市場規模：流通別

• 市場概要
• 店舗ベース
  • スーパーマーケットとハイパーマーケット
  • コンビニエンスストア
  • その他
• 店舗以外

ウィートグラス製品市場規模

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022～2024年）

主要企業プロファイル

• NOW Foods（US）
• Synergy Natural（US）
• Navitas Organics（US）
• MyProtein（UK）
• Naturya Limited（UK）
• Amazing Grass（US）
• Kapiva（India）
• Key Developments
• Terrasoul Superfoods（US）
• Nutriblade（US）
• Girmes Wheatgrass（Germany）
• E-Phamax（UK）
• Nature Bell（India）
• Dr. Berg（US）
• Sunfood（US）
• Vibrant Health（US）
• Gaia Herbs（US）
• Healthforce Nutritionals（US）

結論と推奨事項

Global Wheatgrass Products Market size was valued at USD 190.2 million in 2023 and is poised to grow from USD 203.32 million in 2024 to USD 346.74 million by 2032, growing at a CAGR of 6.9% during the forecast period (2025-2032).

Anticipated growth in the wheatgrass market is driven by increasing awareness of its health benefits and a shift towards green foods influenced by wellness trends. The COVID-19 pandemic heightened demand for clean-label, natural, and functional foods, leading to a surge in interest for nutrient-dense products like wheatgrass. Insights from the Craft Bakers Association indicate that nearly one-third of baker members foresee a rise in plant-based superfoods. Additionally, the aging population is contributing to increased consumption, especially among individuals over 60 seeking benefits for blood circulation. With diabetes affecting an estimated 537 million people globally and projected to rise, wheatgrass powder's anti-diabetic properties make it an appealing option. Furthermore, its benefits in mitigating chemotherapy side effects in breast cancer patients highlight its expanding therapeutic potential.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Wheatgrass Products market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Wheatgrass Products Market Segments Analysis

Global Wheatgrass Products Market is segmented by Product, Category, Distribution and region. Based on Product, the market is segmented into Wheatgrass juice, Wheatgrass powder and Others. Based on Category, the market is segmented into Organic and Conventional. Based on Distribution, the market is segmented into Store-based and Non-store based. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Wheatgrass Products Market

The Global Wheatgrass Products market is being propelled by a growing recognition of the numerous health benefits associated with wheatgrass, including its rich nutrient profile, detoxifying effects, and potential to combat various diseases. As consumers become more health-conscious, they are increasingly inclined to seek out natural and organic options that can enhance their overall wellness. This shift in consumer preferences is significantly boosting the demand for wheatgrass products, as individuals look for effective ways to incorporate this superfood into their diets for improved vitality and health. The trend reflects a wider movement towards healthier lifestyles and holistic wellness solutions.

Restraints in the Global Wheatgrass Products Market

Despite the growing awareness of wheatgrass, it remains considerably lesser-known compared to other health foods. Many potential consumers may be unaware of wheatgrass and its associated health benefits, which could hinder the expansion of the Global Wheatgrass Products market. To address this limitation, it is essential to implement effective marketing strategies and educational initiatives aimed at informing the public about the advantages of incorporating wheatgrass into their diets. By enhancing consumer knowledge and understanding, the market could see significant growth and increased demand for wheatgrass products as more individuals recognize its potential health benefits.

Market Trends of the Global Wheatgrass Products Market

The Global Wheatgrass Products market is witnessing a significant uptrend driven by the rising consumer demand for organic and natural food alternatives. As health-conscious individuals increasingly prioritize clean eating, there is a growing preference for wheatgrass products that are derived from organically cultivated sources, free from pesticides and synthetic additives. This shift reflects a broader market movement towards sustainability and holistic wellness, prompting manufacturers to innovate and create pure, nutrient-rich wheatgrass offerings. Additionally, the incorporation of wheatgrass into various health supplements, smoothies, and snack products aligns with consumers' desire for convenience and health benefits, further propelling market growth.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Wheatgrass Products Market Size by Product & CAGR (2025-2032)

• Market Overview
• Wheatgrass juice
• Wheatgrass powder
• Others

Global Wheatgrass Products Market Size by Category & CAGR (2025-2032)

• Market Overview
• Organic
• Conventional

Global Wheatgrass Products Market Size by Distribution & CAGR (2025-2032)

• Market Overview
• Store-based
  • Supermarkets & Hypermarkets
  • Convenience Stores
  • Others
• Non-store based

Global Wheatgrass Products Market Size & CAGR (2025-2032)

• North America (Product, Category, Distribution)
  • US
  • Canada
• Europe (Product, Category, Distribution)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Category, Distribution)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Category, Distribution)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Category, Distribution)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• NOW Foods (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Synergy Natural (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Navitas Organics (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MyProtein (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Naturya Limited (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazing Grass (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kapiva (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
• Key Developments
• Terrasoul Superfoods (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nutriblade (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Girmes Wheatgrass (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• E-Phamax (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature Bell (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dr. Berg (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sunfood (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vibrant Health (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gaia Herbs (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Healthforce Nutritionals (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations