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市場調査レポート
商品コード
1401322
ビスケットの世界市場:2023年~2030年Global Biscuits Market - 2023-2030 |
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カスタマイズ可能
適宜更新あり
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ビスケットの世界市場:2023年~2030年 |
出版日: 2023年12月29日
発行: DataM Intelligence
ページ情報: 英文 243 Pages
納期: 即日から翌営業日
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概要
世界のビスケットの市場規模は、2022年に1,084億5,000万米ドルに達し、2023年~2030年の予測期間中にCAGR5.49%で成長し、2030年には1,663億1,000万米ドルに達すると予測されています。
間食の習慣は、世界の消費者が毎日の食事と食事の合間に必要とし、広く取り入れています。ビスケットは、香味ビスケット、甘味ビスケット、クラッカーなど様々な種類があり、味と栄養で消費者の間食ニーズに応えています。市場では、栄養成分によって様々なビスケット品種の可用性が増加しており、世界のビスケット市場の成長を牽引しています。
ビスケット製造における天然材料や有機材料の使用が消費者の間でトレンドとなっています。低糖、低脂肪、高繊維質のビスケットは、健康志向の消費者の間で人気が高まっています。様々な風味のビスケットの登場が市場の成長を後押ししています。ビスケットのようなパッケージ化され、簡単に入手できる食品の選択肢に対する需要の高まりが、地域のビスケット市場の成長を後押ししています。
世界の市場企業間で行われている様々な提携、協力、買収は、市場の幅広い拡大を支えています。例えば、2021年3月、アメリカの多国籍企業であるMondelez Internationalは、オーストラリアの食品会社であるGourmet Food Holdings Pty Ltdの買収を発表しました。この買収は、同社がオーストラリアで提供する製品の改善に役立ちます。
力学
世界の消費者の間で高まるヘルシースナックへの需要
便利でヘルシーなスナックの選択肢に対する消費者の嗜好の高まりが、市場成長の原動力となっています。ヘルシーなスナックの選択肢に対する需要の高まりに対応するため、ビスケット業界メーカーは製品価値を向上させるために高品質で栄養価の高い原材料を使用しています。複数の穀物、フルーツ&ナッツ、スパイス、オーツ麦など、様々なヘルシーで栄養価の高い原材料を製品製造に使用することで、市場成長が拡大しています。
メーカー各社はヘルシーな材料を使ったビスケットを発売し、健康志向の消費者の注目を集めています。例えば、2022年6月、インドの多国籍食品加工会社であるParle Productsは、Parle G Oats & BerriesとParle G Kismi Cinnamon Biscuitsを発売しました。同様に、Britania Good Dayは2022年6月、ヘーゼルナッツ、カシューナッツ、ピスタ、アーモンドの4種のナッツをふんだんに使った新商品Good Day Harmonyを発売しました。
革新的な製品導入
消費者の食品や食生活の嗜好の変化に伴い、メーカーも消費者の要求を満たし競争市場で生き残るために必要となる製品イノベーションで製品ラインを更新しています。メーカー各社による新しく革新的な製品の発売は、市場成長の原動力となっています。
2021年3月、スナック菓子製造大手のKelloggは、より薄くクリスピーな2種類のクラッカーを発売しました。同社はまた、シーソルトとランチ風味のClub Crispsと、シーソルトとブラックペッパー風味のTown House Dipping Thinsを発表しました。同様に2023年9月、Biscuit Internationalは新製品「DONKIS」の発売を発表しました。このチョコレートのプレーンビスケットには、シンプソンズの画像があしらわれ、子供たちを惹きつけています。
他の間食の選択肢の利用可能性
市場に出回っているビスケットの中には、糖分や脂肪分が多く、健康への影響が懸念されるものもあります。高糖分や高脂肪の摂取は、糖尿病、肥満、心臓病など、さまざまな生活習慣病を引き起こす可能性があります。こうした生活習慣病がますます蔓延する中、消費者はより良い健康を維持するために他の選択肢を探しています。
代替製品との競合激化が市場成長の妨げとなっています。エネルギーバーやプロテインバーのような代替の間食の選択肢が数多く市場に出回っており、ビスケットのより健康的な代替品として販売されています。機能的な利点から、人々はビスケットよりもこうした製品を選んでいます。
Overview
Global Biscuits Market reached US$ 108.45 billion in 2022 and is expected to reach US$ 166.31 billion by 2030, growing with a CAGR of 5.49% during the forecast period 2023-2030.
Snacking habit is widely adopted by global consumers to deal with their daily food interval requirements. Biscuits are available in various types such as savory, sweet biscuits, and crackers and reach consumer snacking requirements with taste and nutrition. The increasing availability of various biscuit varieties in the market induced with nutritional ingredients drives the growth of the global biscuits market.
The use of natural and organic ingredients in biscuit production trending among consumers. Low-sugar, low-fat, and high-fibre biscuits are increasingly popular among health-conscious consumers. Introducing various flavors of biscuits is boosting the market growth. The rising demand for packaged and easily accessible food options such as biscuits drives the region's biscuit market growth.
Various partnerships, collaborations and acquisitions taking place among global market players help in the wide expansion of the market. For instance, in March 2021, Mondelez International, an American multinational company announced the acquisition of Gourmet Food Holdings Pty Ltd, an Australian food company. The acquisition helps the company to improve its product offerings in Australia.
Dynamics
Growing Demand for Healthy Snacks Among Global Consumers
The increasing consumer preference for convenient, healthy snacking options drives the market growth. To meet the increasing demand for healthy snacking options, biscuits industry manufacturers are using high-quality and nutritious ingredients to improve the product value. The use of various healthy and nutritious ingredients such as multiple grains, fruits & nuts, spices, oats and others in product production is expanding the market growth.
Manufacturers are capturing the attention of health-conscious consumers with the launch of healthy ingredients-based biscuits. For instance, in June 2022, Parle Products, an Indian multinational food processing company, launched Parle G Oats & Berries, and Parle G Kismi Cinnamon Biscuits. Similarly, in June 2022, Britania Good Day launched the new Good Day Harmony, which is loaded with four, rich nuts such as hazelnut, cashew, pista and almond.
Innovative Product Introductions
With the changing consumer food and diet preferences, manufacturers are also updating their product line with necessary product innovations to meet the consumer requirements and sustain in the competitive market. The new and innovative product launches from the manufacturers drive the market growth.
In March 2021, Kellogg, a leading snack-producing company, introduced two cracker versions that are thinner and crispier. The company also introduced Club Crisps in sea salt and ranch flavour and Town House Dipping Thins in sea salt and black pepper. Similarly, in September 2023, Biscuit International company announced the launch of their new product, DONKIS. This chocolate plain biscuit is decorated with images from the Simpsons to attract children.
Availability of Other Snacking Options
Some of the biscuits in the market are high in sugar and fat which led to concerns about their impact on health. Consumption of high sugar and fat can cause various lifestyle diseases such as diabetes, obesity, heart issues, and other issues. With the increasing prevalence of these lifestyle disorders, consumers are looking for other options to maintain better health.
The increasing competition from alternative products is hindering market growth. Plenty of alternative snack options, such as energy bars and protein bars, are available in the market and are being marketed as healthier alternatives to biscuits. People are choosing such products over biscuits due to their functional benefits.
The global biscuits market is segmented based on type, category, flavor, industry vertical, packaging, distribution channel, end-use and region.
Increasing Need for Gluten-Free Products among Gluten-Sensitive People
The global biscuits market is segmented based on category into gluten-based and gluten-free biscuits. With the increasing consumer preference towards gluten-free products, The gluten-free biscuit segment accounted for the largest share of the global market. Gluten intolerance cases are increasing globally with high cases reported in North Africa. According to World Population Review 2023, approximately 2.5 % of adults in Finland, 1.43% of Algeria and 1.3% of Turkey are gluten intolerant.
The increasing prevalence of gluten intolerance is driving the need and demand for gluten-free products in various food and beverage sectors including biscuits. The new launches primarily help in increasing the market seize. For instance, Arnott's company, an Australian biscuits and snack food producer, launched gluten-free versions of some of its biscuit brands in July 2021.
Further, in November 2023 Sweet Loren's, a U.S.-based natural cookie dough brand, introduced a new line of gluten-free and nutrient-packed breakfast biscuits into the market. The new product is gluten-free and vegan-based attracting consumers who prefer a specialised and healthy diet. The product is packed with good content of proteins, fibre and vitamins.
Increasing Snacking Habits in North America
North America dominated the global biscuits market. With increasing busy lifestyles and hectic work schedules, consumers of this region are actively looking for convenient and on-to-go food products that are healthy and tasty at the same time. With the increasing working population in this region, the need for light and better snacks is increasing, providing an opportunity for the biscuits market.
An increase in new and innovative product launches by major key players in the region helps to boost market growth. For instance, in February 2023, Nutella introduced two new products namely, Nutella B-Ready and Nutella Biscuits into U.S. market. These biscuits are designed to be a mid-afternoon snack or an after-dinner treat.
The increasing developments in the retail and online distribution channels fuel the market expansion. Rising disposable income, urbanisation, changing lifestyles, and increasing working population fuel the need for convenient foods. High demand for convenient foods and increasing adoption of various snacking habits.
The major global players in the market include Burton's Biscuits Co, Mondelez International, Parle, ITC Limited, Britannia Industries, BAHLSEN, Walker's Shortbread, Kellogg's (Aust.) Pty. Ltd, Pladis Global, Pickwick Hygienic Products Pvt. Ltd.
The COVID-19 pandemic moderately impacted the global biscuits market. The market faced both positive and negative impacts during the pandemic time. The pandemic has disrupted global supply chains, including the procurement of raw materials and transportation of goods. The government restrictions towards the shutdown of various industries on a temporary level.
The travel and distribution channel restrictions in addition to a reduced workforce led to challenges for the manufacturers negatively impacting the availability of products. The demand for packaged and shelf-stable food products has increased rapidly during the pandemic. People had more leisure time which increased their inclination towards snacking, which positively impacted the market demand for biscuits, which are used as convenient snacks.
The pandemic has influenced consumer preferences and purchasing behaviours. Health and wellness considerations have become more prominent, leading to an increased interest in healthier and natural snacks. In addition, the easy and flexible availability of the products through the online sales platform has improved the product's reach to consumers in lockdown conditions.
The war between Russia and Ukraine potentially affected the import and export of various products and services in global trade. Trade regulations and political barriers impacted the availability and affordability of various required resources affecting the price of biscuits. The political conflict also caused price fluctuations. Economic instability leads to reduced consumer spending in multiple markets, including the biscuits market.
The global biscuits market report would provide approximately 93 tables, 102 figures and 243 Pages.
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