表紙:インフルエンサーマーケティングプラットフォームの世界市場- 2023年~2030年
市場調査レポート
商品コード
1396643

インフルエンサーマーケティングプラットフォームの世界市場- 2023年~2030年

Global Influencer Marketing Platform Market - 2023-2030

出版日: | 発行: DataM Intelligence | ページ情報: 英文 247 Pages | 納期: 約2営業日

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インフルエンサーマーケティングプラットフォームの世界市場- 2023年~2030年
出版日: 2023年12月15日
発行: DataM Intelligence
ページ情報: 英文 247 Pages
納期: 約2営業日
ご注意事項 :
本レポートは最新情報反映のため適宜更新し、内容構成変更を行う場合があります。ご検討の際はお問い合わせください。
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  • 概要
  • 目次
概要

概要

世界のインフルエンサーマーケティングプラットフォーム市場は、2022年に135億米ドルに達し、2023-2030年の予測期間中にCAGR 37.6%で成長し、2030年には1,738億米ドルに達すると予測されています。動画コンテンツ優位の動向の高まりが市場成長を後押ししています。

ブランドは、エンゲージメントの高いオーディエンスを持つマイクロインフルエンサーに急速に注目しています。マイクロインフルエンサーは、フォロワーとより信憑性の高いつながりを持っています。ソーシャルメディア・プラットフォームの普及は、インフルエンサーがオーディエンスとつながるための広大な環境を作り出しました。インフルエンサーマーケティングプラットフォームは、ブランドが異なるプラットフォーム間でインフルエンサーを特定し、協力する便利な方法を提供することで、この動向を活用しています。

インフルエンサーは多くの場合、彼らの意見を信頼する忠実で熱心なフォロワーを持っています。ブランドは、この信頼を活用して消費者と本物のつながりを構築し、これがインフルエンサーマーケティングの成功の重要な原動力となっています。インフルエンサーは、魅力的で親近感のあるコンテンツを制作する熟練したコンテンツクリエイターです。消費者の本物志向の高まりは、インフルエンサーマーケティングプラットフォームの市場成長を後押ししています。

主要企業による製品発表の増加は、予測期間中の市場成長を後押しします。例えば、2021年9月28日、ワンインプレッションは、ブランドがインフルエンサーマーケティングの要件を解決するための新しいプラットフォームを発表しました。現在、ベータ段階であり、複雑なインフルエンサーマーケティングを解決するように設計されています。

力学

消費者の動画ベースのコンテンツへのシフトの増加

動画は、情報を伝え、ストーリーを語り、製品やサービスを紹介する、視覚的に魅力的で没入感のある方法を提供します。動画コンテンツは、最も魅力的で好まれるオンラインメディアの1つとなっています。顧客は長いテキストベースのコンテンツを読むよりも動画を見る傾向が強く、動画コンテンツはブランド・コミュニケーションのための強力なメディアとなっています。インフルエンサーが作成した動画コンテンツによって、ブランドはターゲット・オーディエンスと創造的かつ真正面からつながることができます。

HubSpot社の調査によると、91%の企業がマーケティングツールとして動画を利用しています。消費者はブランドからのマーケティングビデオにますます依存しています。ほとんどの消費者は短い動画を推奨しています。世界のデジタル調査視聴者は約35億人に達すると予想されています。2023年には、人々は週に約17時間のオンライン動画を視聴しています。75%の人々がデバイスでショートビデオを視聴しています。

ダイレクト・マーケティングの急成長

ダイレクト・マーケティングは、個々の顧客にパーソナライズされたコミュニケーションとターゲットを絞った働きかけを行う。同様に、インフルエンサーマーケティングは、フォロワーと直接的かつ個人的なつながりを持つインフルエンサーを活用するもので、ダイレクトマーケティング戦略の自然な延長線上にあります。ダイレクトマーケティングもインフルエンサーマーケティングも、オーディエンスとの信頼関係の構築とエンゲージメントに依存しています。インフルエンサーは、信頼できる個人として、ダイレクトマーケティングの目標と同様に、パーソナライズされた魅力的な方法でブランドメッセージを効果的に伝えることができます。

2022年12月09日、The State of WhatsApp Marketing 2023が発表したレポートによると、72%の消費者がパーソナライズされたメッセージングを通じてブランドとエンゲージし、85%の消費者がおすすめ商品や価格更新などの通知を受け取ることに興味を示しています。WhatsAppはブランドにとって、消費者と世界につながる新たなマーケティングチャネルです。

OTTプラットフォームの高い普及率

OTTプラットフォームは主に動画をベースとしており、インフルエンサーが作成した動画コンテンツにとって理想的な環境を作り出しています。インフルエンサーはこうしたプラットフォームを活用して、OTT視聴者の嗜好に合った魅力的な動画コンテンツを作成しています。OTTプラットフォームは、さまざまな属性、関心、地域の多様な視聴者を惹きつけています。この多様性により、ブランドは、より幅広いOTT視聴者の中の特定のニッチに共鳴するインフルエンサーと協力することができます。

2023年7月7日に発表されたニュースによると、OTTプラットフォームはボリウッドのコンテンツ制作者と提携しました。ZEE5やDisney+Hotstarのようなオンラインサービスは、Saas Bahu Aur FlamingoやSirf Ek Bandaa Kaafi Haiのような番組でこれらのクリエイターと提携しました。OTTの視聴者は、本物で親しみやすいコンテンツを高く評価しています。信憑性とフォロワーとの個人的なつながりで知られるインフルエンサーは、この嗜好によく合致しています。

認識不足

インフルエンサーマーケティング・プラットフォームに慣れていないブランドは、たとえインフルエンサーマーケティングがより良いROIとエンゲージメントを提供できたとしても、従来の広告手法に固執するかもしれないです。変化への抵抗は市場の成長を遅らせる可能性があります。認知度が低いと、ブランドはキャンペーン管理の合理化、より良いインフルエンサーの選択、データに基づいた洞察など、インフルエンサーマーケティングプラットフォームの利点に気づかないかもしれないです。これは、効率的かつ効果的なインフルエンサーとのコラボレーションの機会を逃すことにつながります。

インフルエンサーマーケティングプラットフォームを知らないブランドや企業は、これらのプラットフォームを最大限に活用できないかもしれないです。その結果、採用率が制限され、市場がその潜在成長力をフルに発揮することができなくなります。専用プラットフォームを利用せずにインフルエンサーとのコラボレーションを試みるブランドは、インフルエンサーとの関係管理、キャンペーンパフォーマンスの追跡、コンプライアンスの確保において課題に直面する可能性があります。

偽フォロワーの増加

偽のフォロワーを持つインフルエンサーとのキャンペーンに投資するブランドは、望ましい成果をもたらさないパートナーシップにリソースを浪費します。ブランドは、インフルエンサーマーケティングプラットフォームのさらなる活用を思いとどまる可能性があります。インフルエンサーマーケティングは、インフルエンサーの信頼性と信憑性に依存しています。インフルエンサーに偽のフォロワーが多い場合、その信頼性は損なわれ、ブランドや消費者の懐疑心を招く。

2020年7月15日、ムンバイの20歳の若者がフェイスブックとインスタグラムで5,000人の偽フォロワーを作っています。ムンバイ警察は、インスタグラム、フェイスブック、TikTokで合計176のプロファイルに偽のフォロワーを作成した20歳の若者を逮捕しました。インフルエンサーはソーシャルメディア上で商品を推薦することでブランドの売上を伸ばすことができるため、インフルエンサーの需要が増加。

目次

第1章 調査手法と調査範囲

第2章 定義と概要

第3章 エグゼクティブサマリー

第4章 市場力学

  • 影響要因
    • 促進要因
      • 消費者の動画ベースのコンテンツへのシフトの増加
      • ダイレクト・マーケティングの急成長
      • OTTプラットフォームの高い普及率
    • 抑制要因
      • 認知度の欠如
      • 偽フォロワーの増加
    • 機会
    • 影響分析

第5章 業界分析

  • ポーターのファイブフォース分析
  • サプライチェーン分析
  • 価格分析
  • 規制分析
  • ロシア・ウクライナ戦争の影響分析
  • DMIの見解

第6章 COVID-19の分析

第7章 コンポーネント別

  • ソリューション
  • サービス
    • コンサルティング
    • サポートとメンテナンス
    • 展開と統合

第8章 組織規模別

  • 中小企業
  • 大企業

第9章 用途別

  • サーチ&ディスカバリー
  • キャンペーン管理
  • インフルエンサー・リレーションシップ・マネジメント
  • 分析とレポーティング
  • コンプライアンス管理と不正検知
  • その他

第10章 エンドユーザー別

  • ファッション・ライフスタイル
  • 代理店・広報
  • 小売・消費財
  • ヘルス&ウェルネス
  • アドテクノロジー
  • 銀行・金融機関
  • 旅行・観光
  • その他

第11章 地域別

  • 北米
    • 米国
    • カナダ
    • メキシコ
  • 欧州
    • ドイツ
    • 英国
    • フランス
    • イタリア
    • ロシア
    • その他欧州
  • 南米
    • ブラジル
    • アルゼンチン
    • その他南米
  • アジア太平洋
    • 中国
    • インド
    • 日本
    • オーストラリア
    • その他アジア太平洋地域
  • 中東・アフリカ

第12章 競合情勢

  • 競合シナリオ
  • 市況/シェア分析
  • M&A分析

第13章 企業プロファイル

  • LINQIA, INC.
    • 会社概要
    • 製品ポートフォリオと説明
    • 財務概要
    • 最近の動向
  • Impact Tech, Inc.
  • IZEA globally, INC.
  • JuliusWorks, LLC.
  • Quotient Technology Inc.
  • Traackr, Inc.
  • Launchmetrics
  • ExpertVoice, Inc.
  • Tagger Media Inc.
  • Talent Village Ltd.

第14章 付録

目次
Product Code: ICT7533

Overview

Global Influencer Marketing Platform Market reached US$ 13.5 billion in 2022 and is expected to reach US$ 173.8 billion by 2030, growing with a CAGR of 37.6% during the forecast period 2023-2030. The increase in the trend of video content dominance helps to boost the market growth.

Brands are rapidly turning to micro-influencers with highly engaged audiences. Micro-influencers have a more authentic connection with their followers. The proliferation of social media platforms has created a vast landscape for influencers to connect with their audiences. Influencer marketing platforms leverage this trend by offering brands a convenient way to identify and collaborate with influencers across different platforms.

Influencers often have a loyal and engaged following that trusts their opinions. Brands leverage this trust to build authentic connections with consumers, which is a key driver of influencer marketing's success. Influencers are skilled content creators who produce engaging and relatable content. Growing consumer's shift toward authenticity helps to boostthe the market growth of the influencer marketing platform.

An increase in product launches by major key players helps to boost market growth over the forecast period. For instance, on September 28, 2021, One Impression launched a new platform to help brands solve influencer marketing requirements. Currently, it is in the beta stage and it is designed to solve complex influencer marketing.

Dynamics

Increase in the Consumer's Shift Towards Video-based Content

Videos offer a visually appealing and immersive way to convey information, tell stories and showcase products or services. Video content has become one of the most engaging and preferred forms of online media. Customers are more likely to watch videos than read lengthy text-based content, making video content a powerful medium for brand communication. Influencer-generated video content allows brands to creatively and authentically connect with their target audiences.

According to the survey conducted by HubSpot, Inc., 91% of businesses are using video as a marketing tool. Consumers are increasingly dependent on marketing videos from brands. Most of the consumers recommended short videos. The globally digital survey viewer is expected to reach around 3.5 billion. In 2023, people are watching around 17 hours of online videos per week. 75% of people watch short videos on their devices.

Rapid Growth in Direct Marketing

Direct marketing involves personalized communication and targeted outreach to individual customers. Similarly, influencer marketing leverages influencers who have a direct and personal connection with their followers, making it a natural extension of direct marketing strategies. Both direct marketing and influencer marketing rely on building trust and engagement with the audience. Influencers, as trusted individuals, can effectively convey brand messages in a personalized and engaging manner, similar to the goals of direct marketing.

On December 09, 2022, according to the report published by The State of WhatsApp Marketing 2023, 72% of the consumers engaged with brands through personalized messaging and 85% of the consumers were interested in receiving notifications such as product recommendations, pricing updates and others. WhatsApp is an emerging marketing channel for brands to connect consumers globally.

High Penetration of the OTT Platform

OTT platforms are predominantly video-based, creating an ideal environment for influencer-generated video content. Influencers leverage these platforms to create engaging video content that aligns with the preferences of OTT viewers. OTT platforms attract a diverse audience across different demographics, interests and regions. The diversity allows brands to collaborate with influencers who resonate with specific niches within the broader OTT audience.

According to the news published on July 07, 2023, OTT platforms partnered with Bollywood content creators. Online services like ZEE5 and Disney+ Hotstar have tied up with these creators for shows like Saas Bahu Aur Flamingo and Sirf Ek Bandaa Kaafi Hai. OTT viewers appreciate authentic and relatable content. Influencers, known for their authenticity and personal connections with their followers, align well with this preference.

Lack of Awareness

Brands that are unfamiliar with influencer marketing platforms might stick to traditional advertising methods, even if influencer marketing could offer better ROI and engagement. The resistance to change can slow down market growth. Without awareness, brands may not realize the benefits of influencer marketing platforms, such as streamlined campaign management, better influencer selection and data-driven insights. The leads to missed opportunities for efficient and effective influencer collaborations.

Brands and businesses that are not aware of influencer marketing platforms might not utilize these platforms to their full potential. The results in a limited adoption rate, preventing the market from reaching its full growth potential. Brands attempting influencer collaborations without using dedicated platforms may face challenges in managing influencer relationships, tracking campaign performance and ensuring compliance.

Increase in the Number of Fake Followers

Brands investing in campaigns with influencers having fake followers waste resources on partnerships that do not deliver the desired outcomes. The can discourage brands from further utilizing influencer marketing platforms. Influencer marketing relies on the credibility and authenticity of influencers. When influencers have a high number of fake followers, their credibility is compromised, leading to skepticism among brands and consumers.

On July 15, 2020, Mumbai's 20-year-old youth created 5 lakh fake followers on Facebook and Instagram. Mumbai police have arrested a 20-year-old youth who created fake followers for a total of 176 profiles on Instagram, Facebook and TikTok. Increase in the demand for influencers as they can boost brand sales by endorsing products on social media.

Segment Analysis

The global influencer marketing platform market is segmented based on component, organization size, application, end-user and region.

Increasing Applications of the Influencer Relationship Management

Brands are recognizing the value of sustained influencer partnerships over one-off campaigns. Influencer relationship management facilitates the management of ongoing relationships, enabling brands to work with influencers as brand advocates and ambassadors. Influencer relationship management platforms offer tools that facilitate effective communication and collaboration between brands and influencers. Streamlined communication streamlines campaign execution and ensures alignment between parties.

The influencer relationship management segment focuses on building long-term, authentic relationships between influencers and brands, allowing for more credible and trustworthy collaborations. Influencer relationship management allows brands to find influencers who resonate with specific niches and demographics, leading to more personalized campaigns that yield higher engagement and conversions. On August 08, 2023, Animeta, an AI-powered creator tech company announced the launch of the influencer marketing platform 'Animeta Brandstar' to help brands execute campaigns with the most relevant creators.

Geographical Penetration

Robust Growth in the E-Commerce of Asia-Pacific

The rapid growth of internet and smartphone penetration in the Asia-Pacific has led to a substantial increase in online engagement and social media usage. Asia-Pacific is a hub for technological innovation, which extends to influencer marketing platforms that offer advanced analytics, data-driven insights and campaign optimization tools.

The Asia-Pacific has witnessed robust growth in e-commerce, with countries like China being global leaders. Influencer marketing often plays a significant role in promoting e-commerce platforms and driving sales. Asia-Pacific countries have embraced social media platforms enthusiastically, making them a powerful channel for influencer marketing campaigns. Platforms like WeChat, Weibo, LINE, KakaoTalk and Instagram have massive user bases in the region.

The Asia-Pacific has seen the rise of micro-influencers who have smaller but highly engaged follower bases. Brands find value in collaborating with micro-influencers for more authentic connections. According to the report published by Dentsu India, around 70% of Indians believe that influencer marketing has an impact on them. 39% of respondents said that they trust influencers with subject expertise. And another 25% reported that they trust celebrities.

An increase in the government initiatives for the influencer marketing platform helps to boost the Indian market over the forecast period. For instance, on July 27, 2023, the Indian central government impaneled four influencer marketing agencies to improve the public outreach of its initiatives and campaigns.

COVID-19 Impact Analysis

During the pandemic as people spent more time at home, there was a surge in content related to cooking, home workouts, DIY projects and self-care. Brands adjusted their campaigns to align with these trends. Economic uncertainty prompted brands to reevaluate their marketing budgets. While some reduced spending, others shifted towards cost-effective influencer marketing to maintain their online presence. During the pandemic, people's priorities shifted toward health, safety and essential needs. Brands had to adjust their messaging and influencer collaborations to resonate with these new priorities.

Travel restrictions and lockdowns led to a decline in travel and lifestyle-related content. Influencers who were primarily focused on these niches had to adapt their content or explore new areas of interest. With physical stores closing or facing restrictions, e-commerce has become more vital. Influencers collaborated with brands to promote online shopping, leading to increased demand for e-commerce-related campaigns. Economic uncertainty prompted brands to reevaluate their marketing budgets. While some reduced spending, others shifted towards cost-effective influencer marketing to maintain their online presence.

Russia-Ukraine War Impact Analysis

Brands focus on local or regional influencer marketing campaigns to avoid any perceived insensitivity or controversy related to the geopolitical situation. Disruptions in supply chains and logistics, caused by conflict-related issues, could impact influencer collaboration arrangements, product launches and campaign timelines. The focus of influencer content might shift as audience interests and priorities change during times of uncertainty. Brands should consider whether their chosen influencers' content aligns with the shifting interests of their target audience. Brands may become more cautious about the content and messaging associated with their campaigns, particularly if geopolitical events are sensitive topics. It might seek influencers who align closely with their values and messages to avoid potential backlash.

During times of crisis, consumer priorities and behaviors can shift. People might become more focused on immediate needs, causing changes in online engagement and purchasing patterns. Influencer marketing strategies may need to adapt to align with evolving consumer preferences. Geopolitical events can lead to an increase in online discussions and debates. Influencers need to carefully navigate conversations to avoid alienating their followers and maintain positive engagement. Geopolitical events can amplify the voices of those who discuss relevant topics. New influencers might emerge and existing ones may pivot their content to address the situation, potentially changing the landscape of influencer marketing.

By Component

  • Solution
  • Services
    • Consulting
    • Support and Maintenance
    • Deployment and Integration

By Organization Size

  • Small and Medium-Sized Enterprises
  • Large Enterprises

By Application

  • Search and Discovery
  • Campaign Management
  • Influencer Relationship Management
  • Analytics and Reporting
  • Compliance Management and Fraud Detection
  • Others

By End-User

  • Fashion and Lifestyle
  • Agencies and Public Relations
  • Retail and Consumer Goods
  • Health and Wellness
  • Ad-Tech
  • Banking and Financial Institutes
  • Travel and Tourism
  • Others

By Region

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Russia
    • Rest of Europe
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Asia-Pacific
    • China
    • India
    • Japan
    • Australia
    • Rest of Asia-Pacific
  • Middle East and Africa

Key Developments

  • On August 08, 2023, Animeta launched the tech-powered influencer marketing platform Animeta Brandstar for brands. The newly launched platform helps to solve issues in digital advertising such as lack of visibility.
  • On August 17, 2023, iCubesWire, a leading ad tech platform partnered with Dubizzle as an Influencer marketing partner. The partnership helps to highlight the omnipresence of dubizzle across various consumer groups.
  • On December 02, 2022, Luggage brand Mokobara partnered with fashion influencer Nagma Mirajkar to promote products to her 8.6 million on Instagram. It helps to add the effectiveness of online advertising and how brands target users with personalized ads on social media.

Competitive Landscape

The major global players include: LINQIA, INC., Impact Tech, Inc., IZEA globally, Inc., JuliusWorks, LLC., Quotient Technology Inc., Traackr, Inc., Launchmetrics, ExpertVoice, Inc., Tagger Media Inc. and Talent Village Ltd.

Why Purchase the Report?

  • To visualize the global influencer marketing platform market segmentation based on component organization size, application, end-user and region, as well as understand key commercial assets and players.
  • Identify commercial opportunities by analyzing trends and co-development.
  • Excel data sheet with numerous data points of influencer marketing platform market-level with all segments.
  • PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
  • Product mapping available as excel consisting of key products of all the major players.

The global influencer marketing platform market report would provide approximately 69 tables, 73 figures and 247 Pages.

Target Audience 2023

  • Manufacturers/ Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies

Table of Contents

1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

  • 3.1. Snippet by Component
  • 3.2. Snippet by Organization Size
  • 3.3. Snippet by Application
  • 3.4. Snippet by End-User
  • 3.5. Snippet by Region

4. Dynamics

  • 4.1. Impacting Factors
    • 4.1.1. Drivers
      • 4.1.1.1. Increase in the Consumer's Shift Towards Video-based Content
      • 4.1.1.2. Rapid Growth in Direct Marketing
      • 4.1.1.3. High Penetration of the OTT Platform
    • 4.1.2. Restraints
      • 4.1.2.1. Lack of Awareness
      • 4.1.2.2. Increase in the Number of Fake Followers
    • 4.1.3. Opportunity
    • 4.1.4. Impact Analysis

5. Industry Analysis

  • 5.1. Porter's Five Force Analysis
  • 5.2. Supply Chain Analysis
  • 5.3. Pricing Analysis
  • 5.4. Regulatory Analysis
  • 5.5. Russia-Ukraine War Impact Analysis
  • 5.6. DMI Opinion

6. COVID-19 Analysis

  • 6.1. Analysis of COVID-19
    • 6.1.1. Scenario Before COVID
    • 6.1.2. Scenario During COVID
    • 6.1.3. Scenario Post COVID
  • 6.2. Pricing Dynamics Amid COVID-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During the Pandemic
  • 6.5. Manufacturers Strategic Initiatives
  • 6.6. Conclusion

7. By Component

  • 7.1. Introduction
    • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Component Market Attractiveness Index, By Component
  • 7.2. Solution*
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 7.3. Services
    • 7.3.1. Consulting
    • 7.3.2. Support and maintenance
    • 7.3.3. Deployment and Integration

8. By Organization Size

  • 8.1. Introduction
    • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Organization Size
    • 8.1.2. Market Attractiveness Index, By Organization Size
  • 8.2. Small and Medium-Sized Enterprises*
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.3. Large Enterprises

9. By Application

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
    • 9.1.2. Market Attractiveness Index, By Application
  • 9.2. Search and Discovery*
    • 9.2.1. Introduction
    • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 9.3. Campaign Management
  • 9.4. Influencer Relationship Management
  • 9.5. Analytics and Reporting
  • 9.6. Compliance Management and Fraud Detection
  • 9.7. Others

10. By End-User

  • 10.1. Introduction
    • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 10.1.2. Market Attractiveness Index, By End-User
  • 10.2. Fashion and Lifestyle*
    • 10.2.1. Introduction
    • 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 10.3. Agencies and Public Relations
  • 10.4. Retail and Consumer Goods
  • 10.5. Health and Wellness
  • 10.6. Ad-Tech
  • 10.7. Banking and Financial Institutes
  • 10.8. Travel and Tourism
  • 10.9. Others

11. By Region

  • 11.1. Introduction
    • 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
    • 11.1.2. Market Attractiveness Index, By Region
  • 11.2. North America
    • 11.2.1. Introduction
    • 11.2.2. Key Region-Specific Dynamics
    • 11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Component
    • 11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Organization Size
    • 11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
    • 11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.2.7.1. U.S.
      • 11.2.7.2. Canada
      • 11.2.7.3. Mexico
  • 11.3. Europe
    • 11.3.1. Introduction
    • 11.3.2. Key Region-Specific Dynamics
    • 11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Component
    • 11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Organization Size
    • 11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
    • 11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 11.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.3.7.1. Germany
      • 11.3.7.2. UK
      • 11.3.7.3. France
      • 11.3.7.4. Italy
      • 11.3.7.5. Russia
      • 11.3.7.6. Rest of Europe
  • 11.4. South America
    • 11.4.1. Introduction
    • 11.4.2. Key Region-Specific Dynamics
    • 11.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Component
    • 11.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Organization Size
    • 11.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
    • 11.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 11.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.4.7.1. Brazil
      • 11.4.7.2. Argentina
      • 11.4.7.3. Rest of South America
  • 11.5. Asia-Pacific
    • 11.5.1. Introduction
    • 11.5.2. Key Region-Specific Dynamics
    • 11.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Component
    • 11.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Organization Size
    • 11.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
    • 11.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 11.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.5.7.1. China
      • 11.5.7.2. India
      • 11.5.7.3. Japan
      • 11.5.7.4. Australia
      • 11.5.7.5. Rest of Asia-Pacific
  • 11.6. Middle East and Africa
    • 11.6.1. Introduction
    • 11.6.2. Key Region-Specific Dynamics
    • 11.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Display Technology
    • 11.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Component
    • 11.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Organization Size
    • 11.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
    • 11.6.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User

12. Competitive Landscape

  • 12.1. Competitive Scenario
  • 12.2. Market Positioning/Share Analysis
  • 12.3. Mergers and Acquisitions Analysis

13. Company Profiles

  • 13.1. LINQIA, INC.*
    • 13.1.1. Company Overview
    • 13.1.2. Product Portfolio and Description
    • 13.1.3. Financial Overview
    • 13.1.4. Recent Developments
  • 13.2. Impact Tech, Inc.
  • 13.3. IZEA globally, INC.
  • 13.4. JuliusWorks, LLC.
  • 13.5. Quotient Technology Inc.
  • 13.6. Traackr, Inc.
  • 13.7. Launchmetrics
  • 13.8. ExpertVoice, Inc.
  • 13.9. Tagger Media Inc.
  • 13.10. Talent Village Ltd.

LIST NOT EXHAUSTIVE

14. Appendix

  • 14.1. About Us and Services
  • 14.2. Contact Us