市場調査レポート

商品コード

1646275

インフルエンサーの市場規模、シェア、成長分析：対象者別、用途別、エンドユーザー別、地域別 - 産業予測 2025～2032年

Influencer Market Size, Share, Growth Analysis, By Target Audience (GenZ, Millennials), By Application (Campaign Management, Search & Discovery), By End-user, By Region - Industry Forecast 2025-2032

出版日: 2025年01月25日
発行: SkyQuest
ページ情報: 英文 165 Pages
納期: 3～5営業日

価格

PDF & Excel (Single User License)

USD 5,300 779,047円

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全表示
概要
目次

概要

サンプル依頼リストに入れる

インフルエンサーの市場規模は2023年に143億米ドルとなり、2024年の193億5,000万米ドルから2032年には2,172億8,000万米ドルに成長し、予測期間（2025年～2032年）のCAGRは35.3％で成長する見通しです。

市場情勢は、インターネットとスマートフォンの利用急増に牽引され、著しい成長を遂げています。ブランドはこれらのプラットフォームの力を認識し、顧客体験を向上させるためにパーソナライズされた広告にますます注力しています。その結果、企業は、インフルエンサーと製品の両方に共感しやすいオーディエンスとの強いつながりを活かして、製品の推薦をインフルエンサーに求めるようになっています。この変化は、インフルエンサーマーケティングが大企業のブランディング戦略において重要な要素であることを強調しています。その結果、米国のインフルエンサー市場は、今後の予測期間においても持続可能なCAGRで安定した成長を遂げると予想され、マーケティングエコシステムにおけるインフルエンサーの継続的な重要性が浮き彫りになっています。

北米
- 米国
- カナダ
欧州
- ドイツ
- スペイン
- フランス
- 英国
- イタリア
- その他欧州地域
アジア太平洋地域
- 中国
- インド
- 日本
- 韓国
- その他アジア太平洋地域
ラテンアメリカ
- ブラジル
- その他ラテンアメリカ地域
中東・アフリカ
- GCC諸国
- 南アフリカ
- その他中東・アフリカ

競合情報

上位5社の比較
主要企業の市場ポジショニング（2024年）
主な市場企業が採用した戦略
市場の最近の動向
企業の市場シェア分析（2024年）
主要企業の企業プロファイル
- 会社概要
- 製品ポートフォリオ分析
- セグメント別シェア分析
- 収益の前年比比較（2022-2024）

主要企業プロファイル

The Influencer Marketing Factory（US）
Obviously（US）
Carusele（US）
Open Influence（US）
IMA Agency（Netherlands）
Pulse Advertising（Germany）
Socially Powerful（UK）
The Goat Agency（UK）
Fanbytes（UK）
NeoReach（US）
August United（US）
Go Fish Digital（US）
Viral Nation（Canada）
Billion Dollar Boy（UK）
Zorka Agency（Russia）
The Motherhood（US）
Ubiquitous（US）
The Shelf（US）
Moburst（US）
HypeFactory（UK）

結論と推奨事項

Product Code: SQSG45B2007

Influencer Market size was valued at USD 14.3 billion in 2023 and is poised to grow from USD 19.35 billion in 2024 to USD 217.28 billion by 2032, growing at a CAGR of 35.3% during the forecast period (2025-2032).

The influencer marketing landscape has experienced remarkable growth, driven by the surge in internet and smartphone usage. Brands have recognized the power of these platforms and are increasingly focusing on personalized advertising to enhance customer experiences. Consequently, companies are turning to influencers for product endorsements, capitalizing on their strong connections with audiences who can easily relate to both the influencer and the products. This shift underscores the significance of influencer marketing as a vital component in branding strategies for major corporations. As a result, the U.S. influencer market is expected to achieve steady growth with a sustainable CAGR in the upcoming forecast period, highlighting its continuing importance in the marketing ecosystem.

Top-down and bottom-up approaches were used to estimate and validate the size of the Influencer market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Influencer Market Segments Analysis

Global Influencer Market is segmented by Target Audience, Application, End-user and region. Based on Target Audience, the market is segmented into GenZ, Millennials, Others. Based on Application, the market is segmented into Campaign Management, Search & Discovery, Analytics & Reporting and Influencer Management. Based on End-user, the market is segmented into Food & Entertainment, Sports & Fitness, Travel & Holiday, Fashion & Lifestyle and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Influencer Market

The influencer market is experiencing significant growth due to the rising prevalence of smartphones and the expanding reach of the internet, even in remote areas, which enhances user engagement across various online platforms. Businesses are increasingly utilizing influencers for product promotion by providing them with complimentary packages. In turn, these influencers highlight the products to their extensive networks, effectively leveraging their connections and reach. This ability to engage and advertise to a broader audience greatly boosts product sales, thereby driving the overall expansion of the influencer market throughout the analysis period. As a result, influencers have become pivotal to marketing strategies in today's digital landscape.

Restraints in the Influencer Market

Influencer marketing primarily aims to effectively communicate products and services to target audiences. However, a common challenge arises when brands select the wrong audience for their campaigns, resulting in significant financial losses. Each influencer has a unique audience, and there's no guarantee that their followers will resonate with or find value in the promoted products. This misalignment poses a significant limitation within the influencer marketing sector, as it can hinder the potential for successful engagement and conversion, ultimately impacting the return on investment for companies relying on influencer partnerships to reach their desired market demographics.

Market Trends of the Influencer Market

The influencer market is witnessing a significant shift towards micro and nano influencers, particularly those leveraging video content, as consumer engagement continues to soar. The increasing penetration of the internet and the shift toward online shopping have created fertile ground for brands to tap into niche audiences through these smaller influencers, known for their authenticity and relatability. Companies are increasingly recognizing the value of sustained online presence, facilitated by influencers who foster ongoing customer relationships and drive consistent revenue. This trend is expected to accelerate the demand for influencer marketing services, indicating robust growth in the sector during the forecast period.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Regulatory Analysis

Global Influencer Market Size by Target Audience & CAGR (2025-2032)

Market Overview
GenZ
Millennials
Others

Global Influencer Market Size by Application & CAGR (2025-2032)

Market Overview
Campaign Management
Search & Discovery
Analytics & Reporting
Influencer Management

Global Influencer Market Size by End-user & CAGR (2025-2032)

Market Overview
Food & Entertainment
Sports & Fitness
Travel & Holiday
Fashion & Lifestyle
Others

Global Influencer Market Size & CAGR (2025-2032)

North America (Application, End-user)
- US
- Canada
Europe (Application, End-user)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Application, End-user)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Application, End-user)
- Brazil
- Rest of Latin America
Middle East & Africa (Application, End-user)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

The Influencer Marketing Factory (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Obviously (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Carusele (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Open Influence (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
IMA Agency (Netherlands)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Pulse Advertising (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Socially Powerful (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Goat Agency (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Fanbytes (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
NeoReach (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
August United (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Go Fish Digital (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Viral Nation (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Billion Dollar Boy (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Zorka Agency (Russia)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Motherhood (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ubiquitous (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Shelf (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Moburst (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
HypeFactory (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments

インフルエンサーの市場規模、シェア、成長分析：対象者別、用途別、エンドユーザー別、地域別 - 産業予測 2025～2032年

Influencer Market Size, Share, Growth Analysis, By Target Audience (GenZ, Millennials), By Application (Campaign Management, Search & Discovery), By End-user, By Region - Industry Forecast 2025-2032

目次

イントロダクション

調査手法

エグゼクティブサマリー

市場力学と見通し

主な市場の考察

インフルエンサー市場規模：対象者別& CAGR（2025-2032）

インフルエンサー市場規模：用途別& CAGR（2025-2032）

インフルエンサー市場規模：エンドユーザー別& CAGR（2025-2032）

インフルエンサー市場規模：地域別& CAGR（2025-2032）