表紙：インフルエンサーマーケティングプラットフォームの市場規模、シェア、成長分析、コンポーネント別、組織規模別、インフルエンサータイプ別、用途別、エンドユーザー別、地域別 - 産業予測、2025年～2032年

市場調査レポート

商品コード

1737042

インフルエンサーマーケティングプラットフォームの市場規模、シェア、成長分析、コンポーネント別、組織規模別、インフルエンサータイプ別、用途別、エンドユーザー別、地域別 - 産業予測、2025年～2032年

Influencer Marketing Platform Market Size, Share, and Growth Analysis, By Component (Software, Services), By Organization Size (Large Enterprises, SMEs), By Influencer Type, By Application, By End User, By Region - Industry Forecast 2025-2032

出版日: 2025年05月21日
発行: SkyQuest
ページ情報: 英文 188 Pages
納期: 3～5営業日

価格

PDF & Excel (Single User License)

USD 5,300 761,769円

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PDF & Excel (Multiple User License)

USD 6,200 891,126円

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PDF & Excel (Enterprise License)

USD 7,100 1,020,483円

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全表示
概要
目次

概要

サンプル依頼リストに入れる

インフルエンサーマーケティングプラットフォーム市場の世界市場規模は、2023年に81億米ドルと評価され、2024年の106億2,000万米ドルから2032年までには926億6,000万米ドルに成長し、予測期間（2025年～2032年）のCAGRは31.1％で成長する見通しです。

オンラインインフルエンサーの台頭はブランドプロモーションの形を変え、インフルエンサーマーケティングプラットフォーム市場を企業の包括的なブランディング戦略の重要な要素として位置づけています。このシフトは、従来の有名人の推薦と革新的なコンテンツマーケティング戦術を融合させ、ターゲットオーディエンスにより効果的にリーチするためにインターネットの変革力を活用しています。InstagramやFacebookのようなソーシャルメディアプラットフォームが席巻する中、パーソナライズされた広告は顧客体験を向上させ、消費者とのより深いつながりを育みます。オンラインコンテンツ消費の急増は、こうしたデジタルクリエイターの影響力をさらに増幅させ、ブランドは進化する消費者の優先順位に対応してマーケティングアプローチを適応させる必要に迫られています。その結果、企業はインフルエンサーマーケティングプラットフォームコラボレーションの予算を増やし、インフルエンサーマーケティングプラットフォーム市場の大幅な成長への道を開き、将来の成功のためのプロモーション手段を再定義しています。

北米
- 米国
- カナダ
欧州
- ドイツ
- スペイン
- フランス
- 英国
- イタリア
- その他欧州地域
アジア太平洋
- 中国
- インド
- 日本
- 韓国
- その他アジア太平洋
ラテンアメリカ
- ブラジル
- その他ラテンアメリカ地域
中東・アフリカ
- GCC諸国
- 南アフリカ
- その他中東・アフリカ

競合情報

上位5社の比較
主要企業の市場ポジショニング（2024年）
主な市場企業が採用した戦略
最近の市場動向
企業の市場シェア分析（2024年）
主要企業の企業プロファイル
- 企業の詳細
- 製品ポートフォリオ分析
- 企業のセグメント別シェア分析
- 収益の前年比比較（2022年～2024年）

主要企業プロファイル

Upfluence Inc.（USA）
CreatorIQ（USA）
GRIN（USA）
Traackr, Inc.（USA）
HypeAuditor（USA）
IZEA Worldwide Inc.（USA）
Meltwater（Norway）
Aspire（formerly AspireIQ）（USA）
NeoReach（USA）
Shopify Collabs（Canada）
Influencity（Spain）
Brandwatch（UK）
Captiv8（USA）
Sprout Social（USA）
Mavrck（USA）
Julius（USA）
Modash（Estonia）
LTK（USA）
Intellifluence（USA）

結論と提言

Product Code: SQMIG45D2113

Global Influencer Marketing Platform Market size was valued at USD 8.1 billion in 2023 and is poised to grow from USD 10.62 billion in 2024 to USD 92.66 billion by 2032, growing at a CAGR of 31.1% during the forecast period (2025-2032).

The rise of online influencers is reshaping brand promotion, positioning influencer marketing as a crucial component of comprehensive branding strategies for businesses. This shift blends conventional celebrity endorsements with innovative content marketing tactics, leveraging the transformative power of the internet to reach target audiences more effectively. As social media platforms like Instagram and Facebook dominate, personalized advertising enhances customer experiences, fostering deeper connections with consumers. The surge in online content consumption further amplifies the influence of these digital creators, prompting brands to adapt their marketing approaches in response to evolving consumer priorities. Consequently, businesses are increasing their budgets for influencer collaborations, paving the way for substantial growth in the influencer marketing landscape and redefining promotional measures for future success.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Influencer market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Influencer Market Segments Analysis

Global Influencer Marketing Platform Market is segmented by Component, Organization Size, Influencer Type, Application, End User and region. Based on Component, the market is segmented into Software and Services. Based on Organization Size, the market is segmented into Large Enterprises and SMEs. Based on Influencer Type, the market is segmented into Nano Influencers, Micro Influencers, Macro Influencers and Mega Influencers. Based on Application, the market is segmented into Search & Discovery, Campaign Management, Analytics & Reporting, Content Creation, Influencer Relationship Management, Product seeding and Others. Based on End User, the market is segmented into Beauty & Personal Care, Retail & eCommerce, Travel & Hospitality, Food, Beverage & Spirits, Media & Entertainment, Consumer Goods, Education and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Influencer Market

The global influencer market is driven by the increasing use of various social media platforms, which has revolutionized how brands and individuals connect with audiences. As influencers leverage multiple channels like Instagram, TikTok, YouTube, and Facebook, they can effectively engage with diverse demographics and consumer segments. This multi-platform approach enhances visibility and reach, allowing influencers to create tailored content that resonates with specific audiences while maximizing brand partnerships. Consequently, businesses are keen to collaborate with influencers to tap into their expansive follower bases, thereby driving growth in the influencer marketing industry and showcasing the importance of digital engagement in modern marketing strategies.

Restraints in the Global Influencer Market

One of the significant challenges facing the global influencer market is the increasing concern regarding data authenticity. As consumers become more discerning, they question the credibility of the information shared by influencers, which can erode trust in the marketplace. The rise of fake followers and misleading analytics has raised alarms among brands and advertisers, making it imperative to ensure that influencer metrics reflect genuine engagement. This skepticism can hinder collaboration and campaign effectiveness, as brands seek to invest their resources in influencers who demonstrate genuine influence and transparency. Addressing these concerns is crucial to maintaining the market's growth and sustainability.

Market Trends of the Global Influencer Market

The global influencer market is experiencing a dynamic shift, driven by the rapid evolution of social media platforms that introduce innovative content formats like Snapchat Stories and TikTok's live videos. This growing landscape necessitates versatile influencer marketing tools that can adapt to these new content types. By integrating advanced analytics and campaign management capabilities tailored to emerging formats, brands can enhance their influencer strategies, leading to more effective and engaging campaigns. As businesses increasingly recognize the potential of these diverse content opportunities, the demand for adaptable influencer marketing solutions is set to soar, shaping the future of digital marketing.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis

Global Influencer Marketing Platform Market Size by Component & CAGR (2025-2032)

Market Overview
Software
Services

Global Influencer Marketing Platform Market Size by Organization Size & CAGR (2025-2032)

Market Overview
Large Enterprises
SMEs

Global Influencer Marketing Platform Market Size by Influencer Type & CAGR (2025-2032)

Market Overview
Nano Influencers
Micro Influencers
Macro Influencers
Mega Influencers

Global Influencer Marketing Platform Market Size by Application & CAGR (2025-2032)

Market Overview
Search & Discovery
Campaign Management
Analytics & Reporting
Content Creation
Influencer Relationship Management
Product seeding
Others

Global Influencer Marketing Platform Market Size by End User & CAGR (2025-2032)

Market Overview
Beauty & Personal Care
Retail & eCommerce
Travel & Hospitality
Food, Beverage & Spirits
Media & Entertainment
Consumer Goods
Education
Others

Global Influencer Marketing Platform Market Size & CAGR (2025-2032)

North America (Component, Organization Size, Influencer Type, Application, End User)
- US
- Canada
Europe (Component, Organization Size, Influencer Type, Application, End User)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Component, Organization Size, Influencer Type, Application, End User)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Component, Organization Size, Influencer Type, Application, End User)
- Brazil
- Rest of Latin America
Middle East & Africa (Component, Organization Size, Influencer Type, Application, End User)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

Upfluence Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
CreatorIQ (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
GRIN (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Traackr, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
HypeAuditor (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
IZEA Worldwide Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Meltwater (Norway)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Aspire (formerly AspireIQ) (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
NeoReach (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Shopify Collabs (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Influencity (Spain)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Brandwatch (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Captiv8 (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sprout Social (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Mavrck (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Julius (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Modash (Estonia)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
LTK (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Intellifluence (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments

インフルエンサーマーケティングプラットフォームの市場規模、シェア、成長分析、コンポーネント別、組織規模別、インフルエンサータイプ別、用途別、エンドユーザー別、地域別 - 産業予測、2025年～2032年

Influencer Marketing Platform Market Size, Share, and Growth Analysis, By Component (Software, Services), By Organization Size (Large Enterprises, SMEs), By Influencer Type, By Application, By End User, By Region - Industry Forecast 2025-2032

目次

イントロダクション

調査手法

エグゼクティブサマリー

市場力学と見通し

主要な市場の考察

インフルエンサーマーケティングプラットフォーム市場規模：コンポーネント別・CAGR（2025年～2032年）

インフルエンサーマーケティングプラットフォーム市場規模：組織規模別・CAGR（2025年～2032年）

インフルエンサーマーケティングプラットフォーム市場規模：インフルエンサータイプ別・CAGR（2025年～2032年）

インフルエンサーマーケティングプラットフォーム市場規模：用途別・CAGR（2025年～2032年）

インフルエンサーマーケティングプラットフォーム市場規模：エンドユーザー別・CAGR（2025年～2032年）

インフルエンサーマーケティングプラットフォーム市場規模・CAGR（2025年～2032年）