ドライフルーツスナックの世界市場-2023年～2030年

市場概要

ドライフルーツスナックの世界市場は、2022年に5億120万米ドルに達し、2030年には8億6,760万米ドルに達すると予測され、予測期間2023-2030年のCAGRは7.1%で成長すると予測されています。

ドライフルーツスナック市場の重要な動向の1つは、クラフトドライフルーツスナックの成長です。クラフトビール醸造所は小規模生産に重点を置き、伝統的な醸造方法を用い、品質、風味、革新性を重視しています。クラフトドライフルーツスナックは、ラガー、エール、スタウト、ピルスナー、小麦ドライフルーツスナック、インディアペールエール（IPA）など、様々なスタイルのドライフルーツスナックを提供しています。クラフトドライフルーツスナックのユニークなフレーバーと地元生産に重点を置く姿勢は、本格的で多様なドライフルーツスナック体験を求める消費者の共感を呼んでいます。

ドライフルーツスナック市場には様々なスタイルのドライフルーツスナックがあり、それぞれに特徴があります。ラガーはドライフルーツスナックの一種で、低温発酵させることにより、すっきりとした爽やかな味わいになります。一方、エールビールは暖かい温度で発酵させるため、フルーティー、モルティ、ホッピーなど幅広い風味が楽しめる。スタウトは、チョコレート、コーヒー、ローストした麦芽の風味で知られる、濃く、リッチで、しっかりとしたドライフルーツのスナックです。ピルスナーは、チェコやドイツの伝統的な醸造に由来する、軽くて爽やかな味わいのペールラガーです。小麦のドライフルーツスナックは小麦の割合が多く、軽くフルーティーで、しばしば濁ったドライフルーツスナックになります。インディア・ペールエール（IPA）は、ホップの苦味と芳香が強いことで知られる、ホップを前面に押し出したドライフルーツスナックのスタイルです。

市場力学

消費者の欧米化の進展と可処分所得の増加がドライフルーツスナック産業を促進する見込み

アジア太平洋や南米などの発展途上国における経済状況の改善とGDP（国内総生産）の上昇の結果、消費者の1人当たり可処分所得が増加しています。消費者の可処分所得の増加は、業界全体の拡大に大きな役割を果たしています。

日本の大手飲料メーカーであるKirin Holdings Co.によると、アジアとアフリカにおける旺盛な需要とこれらの地域の景気拡大が、2021年の世界のドライフルーツスナック消費量の2年連続の増加に寄与しました。COVID-19の蔓延の影響が緩和されたため、2021年の世界のドライフルーツスナックの総消費量は前年比約713万キロリットル増の約1億8,560万キロリットルとなっています。

アルコールをほとんど含まないクラフトドライフルーツスナックが健康志向の消費者の間で人気が高まっている

クラフトドライフルーツスナック市場は近年大きく成長しています。クラフトビールの人気が世界的に高まり、消費者は独特の風味とスタイルを持つ手作りのドライフルーツスナックにますます関心を寄せています。例えば、IWSRのレポートによると、プレミアムまたは「スーパープレミアム」アルコール飲料の市場シェアは2024年までに13%に成長します。この成長は、工芸品や特殊なドライフルーツのスナックにとって好ましい市場環境であることを示しています。

工芸品や特産品のドライフルーツスナックは、大量生産の代替品と比べて高価格帯になることが多いです。高品質の原料、伝統的な醸造技術、独特の風味に重点を置くことが、これらの製品のプレミアム化に寄与しています。このようなプレミアムなポジショニングは、生産者にとっては利益率の向上につながり、成長と収益性の好機を提供します。

ドライフルーツスナックのマーケティングと広告に関する地域的禁止事項が醸造業界の成長を妨げる

顧客の健康的なライフスタイルを促進・強化するためのアルコール飲料のマーケティングと広告が、世界のアルコール事業の抑制要因であることは疑いないです。インド、中国、英国など世界最大の市場のほとんどでは、政府がドライフルーツスナックの広告を禁止しています。

今後数年間、市場の拡大は、そのマーケティングを規制する限られた地方の法律によって妨げられると思われます。アルコール飲料やその他の違法商品を、市場に出回っている別の商品と偽って宣伝するため、メーカー各社は自社製品を宣伝する代理広告を採用しています。

COVID-19影響分析

COVID-19分析には、COVID前シナリオ、COVIDシナリオ、COVID後シナリオに加え、価格力学（COVID前シナリオと比較したパンデミック中およびパンデミック後の価格変動を含む）、需給スペクトラム（取引制限、封鎖、およびその後の問題による需給の変化）、政府の取り組み（政府機関による市場、セクター、産業を活性化させる取り組み）、メーカーの戦略的取り組み（COVID問題を緩和するためにメーカーが行ったことをここで取り上げる）が含まれます。

COVID-19戦争の影響

パンデミックは経済不安、雇用喪失、消費者行動の変化をもたらし、その結果、ドライフルーツのスナック菓子全体の消費に影響を与えました。社交的な集まりの減少、イベントの中止、余暇活動の制限により、一部の消費者はドライフルーツのスナックのようなアルコール飲料を含む裁量支出を控えることを選択しました。パンデミックは世界のサプライチェーンに混乱をもたらし、ドライフルーツスナックの入手と流通に影響を与えました。輸送の制限や封鎖措置により、原材料の調達に課題が生じ、生産が遅れ、物流が困難になっています。このような混乱は、特定の地域におけるドライフルーツスナック全体の生産と入手に影響を与える可能性があります。

目次

第1章 調査手法と調査範囲

第2章 市場の定義と概要

第3章 エグゼクティブサマリー

第4章 市場力学

• 市場への影響要因
  • 促進要因
  • 抑制要因
  • 機会
  • 影響分析

第5章 産業分析

• ポーターのファイブフォース分析
• サプライチェーン分析
• 価格分析
• 規制分析

第6章 COVID-19分析

第7章 果実の種類別

• レーズン
• ドライアプリコット
• ドライベリー
• その他

第8章 形態別

• スライス＆顆粒
• 粉末
• ホールドライ

第9章 エンドユーザー別

• 食品加工産業
• 外食産業
• 個人

第10章 性質別

• オーガニック
• 従来型

第11章 地域別

• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • イタリア
  • スペイン
  • その他欧州
• 南米
  • ブラジル
  • アルゼンチン
  • その他南米
• アジア太平洋
  • 中国
  • インド
  • 日本
  • オーストラリア
  • その他アジア太平洋地域
• 中東・アフリカ

第12章 競合情勢

• 競合シナリオ
• 市況/シェア分析
• M&A分析

第13章 企業プロファイル

• PepsiCo
  • 会社概要
  • 製品ポートフォリオと説明
  • 財務概要
  • 主な発展
• Annie's Homegrown, Inc.
• Parle Products Pvt. Ltd.
• Patanjali Ayurved
• Britannia
• The Kraft Heinz Company
• Kellogg Co
• ITC Limited
• Kambly SA
• Mondelez International

第14章 付録

Market Overview

Global Dried Fruit Snacks Market reached US$ 501.2 million in 2022 and is expected to reach US$ 867.6 million by 2030 and is expected to grow with a CAGR of 7.1% during the forecast period 2023-2030.

One of the significant trends in the dried fruit snacks market is the growth of craft dried fruit snacks. Craft breweries focus on small-scale production, using traditional brewing methods and emphasizing quality, flavor, and innovation. Craft dried fruit snacks offers a wide variety of dried fruit snacks styles, including lagers, ales, stouts, pilsners, wheat dried fruit snackss, and India Pale Ales (IPAs). Craft dried fruit snacks's emphasis on unique flavors and local production has resonated with consumers seeking authentic and diverse dried fruit snacks experiences.

The dried fruit snacks market showcases a range of dried fruit snacks styles, each with its characteristics. Lager is a type of dried fruit snacks that undergoes a cold fermentation process, resulting in a clean, crisp, and refreshing taste. Ales, on the other hand, are fermented at warmer temperatures and offer a broader range of flavors, including fruity, malty, and hoppy profiles. Stout is a dark, rich, and robust dried fruit snacks known for its chocolate, coffee, and roasted malt flavors. Pilsner is a pale lager with a light and crisp taste, often associated with Czech or German brewing traditions. Wheat dried fruit snacks is brewed with a significant proportion of wheat, resulting in a light, fruity, and often cloudy dried fruit snacks. India Pale Ale (IPA) is a hop-forward dried fruit snacks style known for its strong hop bitterness and aromatic characteristics.

Market Dynamics

Rise in Consumer Westernization and Increasing Disposable Income is Expected to Foster the Dried Fruit Snacks Industry

Consumers' per capita disposable incomes have increased as a result of the improving economic conditions and rising GDP (Gross Domestic Product) in developing countries like the Asia Pacific and South America. Consumers' increasing disposable incomes have a significant role in the industry's overall expansion.

Leading Japanese beverage producer Kirin Holdings Co. reports that robust demand in Asia and Africa, as well as those regions' economic expansion, contributed to a second consecutive year of growth in worldwide dried fruit snacks consumption in 2021. Due to the easing of the effects of COVID-19's spread, total global dried fruit snacks consumption in 2021 grew by about 7.13 million kiloliters from the previous year to around 185.6 million kiloliters.

Craft Dried Fruit Snacks with Little or No Alcohol Content are Becoming More and More Popular Among Health-Conscious Consumers

The craft dried fruit snacks market has experienced significant growth in recent years. Craft breweries have gained popularity worldwide, and consumers are increasingly interested in unique, handcrafted dried fruit snackss with distinct flavors and styles. For instance, according to IWSR reports, the market share of premium or "super-premium" alcoholic drinks will grow to 13% by 2024. This growth indicates a favorable market environment for craft and specialty dried fruit snackss.

Craft and specialty dried fruit snackss often command a higher price point compared to mass-produced alternatives. The focus on quality ingredients, traditional brewing techniques, and unique flavor profiles contributes to the premiumization of these products. This premium positioning can lead to higher profit margins for producers, offering a favorable opportunity for growth and profitability.

Brewing Industry Growth Impeded by Regional Prohibitions on Dried Fruit Snacks Marketing and Advertising

The marketing and advertising of alcoholic beverages to promote and reinforce customers' healthy lifestyles have unquestionably been a restraint on the global alcohol business. In most of the world's largest markets, including India, China, the U.K., and others, the government has outlawed dried fruit snacks advertising.

In the coming years, the market's expansion will be hampered by the limited provincial laws governing its marketing. To advertise alcoholic beverages and other illegal products under the guise of another product on the market, manufacturers are employing surrogate advertising to promote their products.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario, and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

COVID-19 War Impact

The pandemic brought about economic uncertainties, job losses, and changes in consumer behavior, which, in turn, impacted overall dried fruit snacks consumption. With reduced social gatherings, canceled events, and limitations on leisure activities, some consumers opted to cut back on discretionary spending, including alcoholic beverages like dried fruit snacks. The pandemic caused disruptions in global supply chains, affecting the availability and distribution of dried fruit snacks. Restrictions on transportation and lockdown measures led to challenges in sourcing raw materials, production delays, and logistics difficulties. These disruptions could impact the overall production and availability of dried fruit snacks in certain regions.

Segment Analysis

The global dried fruit snacks market is segmented based on category, packaging, distribution channel, and region.

By Packaging, the Glass Bottles Segment is Estimated to have Significant Growth During the Forecast Period

Glass bottles have long been a traditional and widely used packaging format for dried fruit snacks. They offer several advantages, including product visibility, brand image, and the ability to preserve dried fruit snacks quality by protecting it from light and oxygen. The long-standing use of glass bottles has contributed to their significant market share in the dried fruit snacks industry.

Glass bottles are recyclable and are often perceived as a more sustainable packaging option compared to other materials, such as plastic. The increasing focus on environmental sustainability has driven consumer preference for packaging options that align with their eco-conscious values, further supporting the market share of glass bottles.

Geographical Analysis

Asia Pacific is the Fastest Growing Market in the Dried Fruit Snacks Market

The Asia Pacific region has a large and rapidly growing population, with several emerging economies experiencing significant economic growth. This combination of population size and economic development has contributed to the region's potential as a fast-growing market for various industries, including the dried fruit snacks market. According to Statista, in the alcoholic drinks market, volume is expected to amount to 105,800.00 million liters by 2027. The market for alcoholic drinks market is expected to show a volume growth of 1.6% in 2024.

Dried fruit snacks have a cultural significance in certain Asian countries, such as Japan and South Korea, where traditional malt-based drinks like "mugi-cha" and "boricha" are consumed. The presence of these traditional dried fruit snackss, along with the growing popularity of Western-style dried fruit snackss, contributes to the market's growth in the region.

Competitive Landscape

The major global players in the market include: AB InBev, SABMiller, Heineken, Carlsberg Group, CR Dried Fruit Snacks, Boston Dried Fruit Snacks, Tsingtao Brewery, Modelo, Molson Coors, and Diageo.

Why Purchase the Report?

• To visualize the global dried fruit snacks market segmentation based on fruit type, nature, form, end-user, and region, as well as understand key commercial assets and players.
• Identify commercial opportunities in the market by analyzing trends and co-development.
• Excel data sheet with numerous data points of dried fruit snacks market-level with all segments.
• The PDF report consists of cogently put-together market analysis after exhaustive qualitative interviews and in-depth market study.
• Product mapping is available as Excel consists of key products of all the major market players.

The global Dried Fruit Snacks market report would provide approximately 69 tables, 67 figures and 190 Pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies

Table of Contents

1. Methodology and Scope

• 1.1. Research Methodology
• 1.2. Research Objective and Scope of the Report

2. Market Definition and Overview

3. Executive Summary

• 3.1. Market Snippet, by Fruit Type
• 3.2. Market Snippet, by Form
• 3.3. Market Snippet, by Nature
• 3.4. Market Snippet, by End-User
• 3.5. Market Snippet, by Region

4. Market Dynamics

• 4.1. Market Impacting Factors
  • 4.1.1. Drivers
  • 4.1.2. Restraints
  • 4.1.3. Opportunity
  • 4.1.4. Impact Analysis

5. Industry Analysis

• 5.1. Porter's Five Force Analysis
• 5.2. Supply Chain Analysis
• 5.3. Pricing Analysis
• 5.4. Regulatory Analysis

6. COVID-19 Analysis

• 6.1. Analysis of COVID-19 on the Market
  • 6.1.1. Scenario Before COVID-19
  • 6.1.2. Scenario During COVID-19
  • 6.1.3. Scenario Post COVID-19
• 6.2. Pricing Dynamics Amid COVID-19
• 6.3. Demand-Supply Spectrum
• 6.4. Government Initiatives Related to the Market During Pandemic
• 6.5. Manufacturers Strategic Initiatives
• 6.6. Conclusion

7. By Fruit Type

• 7.1. Introduction
  • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Fruit Type
  • 7.1.2. Market Attractiveness Index, By Fruit Type
• 7.2. Raisins*
  • 7.2.1. Introduction
  • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 7.3. Dried Apricots
• 7.4. Dried Berries
• 7.5. Others

8. By Form

• 8.1. Introduction
  • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
  • 8.1.2. Market Attractiveness Index, By Form
• 8.2. Slices & granulates*
  • 8.2.1. Introduction
  • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 8.3. Powder
• 8.4. Whole Dried Fruits

9. By End-User

• 9.1. Introduction
  • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
  • 9.1.2. Market Attractiveness Index, By End-User
• 9.2. Food Processing Industry*
  • 9.2.1. Introduction
  • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 9.3. Food Service Providers
• 9.4. Individual

10. By Nature

• 10.1. Introduction
  • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
  • 10.1.2. Market Attractiveness Index, By Nature
• 10.2. Organic*
  • 10.2.1. Introduction
  • 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 10.3. Conventional

11. By Region

• 11.1. Introduction
  • 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
  • 11.1.2. Market Attractiveness Index, By Region
• 11.2. North America*
  • 11.2.1. Introduction
  • 11.2.2. Key Region-Specific Dynamics
  • 11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Fruit Type
  • 11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
  • 11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
  • 11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
  • 11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 11.2.7.1. The U.S.
    • 11.2.7.2. Canada
    • 11.2.7.3. Mexico
• 11.3. Europe
  • 11.3.1. Introduction
  • 11.3.2. Key Region-Specific Dynamics
  • 11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Fruit Type
  • 11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
  • 11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
  • 11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
  • 11.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 11.3.7.1. Germany
    • 11.3.7.2. The U.K.
    • 11.3.7.3. France
    • 11.3.7.4. Italy
    • 11.3.7.5. Spain
    • 11.3.7.6. Rest of Europe
• 11.4. South America
  • 11.4.1. Introduction
  • 11.4.2. Key Region-Specific Dynamics
  • 11.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Fruit Type
  • 11.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
  • 11.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
  • 11.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
  • 11.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 11.4.7.1. Brazil
    • 11.4.7.2. Argentina
    • 11.4.7.3. Rest of South America
• 11.5. Asia-Pacific
  • 11.5.1. Introduction
  • 11.5.2. Key Region-Specific Dynamics
  • 11.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Fruit Type
  • 11.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
  • 11.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
  • 11.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
  • 11.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 11.5.7.1. China
    • 11.5.7.2. India
    • 11.5.7.3. Japan
    • 11.5.7.4. Australia
    • 11.5.7.5. Rest of Asia-Pacific
• 11.6. Middle East and Africa
  • 11.6.1. Introduction
  • 11.6.2. Key Region-Specific Dynamics
  • 11.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Fruit Type
  • 11.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
  • 11.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Nature
  • 11.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User

12. Competitive Landscape

• 12.1. Competitive Scenario
• 12.2. Market Positioning/Share Analysis
• 12.3. Mergers and Acquisitions Analysis

13. Company Profiles

• 13.1. PepsiCo*
  • 13.1.1. Company Overview
  • 13.1.2. Product Portfolio and Description
  • 13.1.3. Financial Overview
  • 13.1.4. Key Developments
• 13.2. Annie's Homegrown, Inc.
• 13.3. Parle Products Pvt. Ltd.
• 13.4. Patanjali Ayurved
• 13.5. Britannia
• 13.6. The Kraft Heinz Company
• 13.7. Kellogg Co
• 13.8. ITC Limited
• 13.9. Kambly SA
• 13.10. Mondelez International

LIST NOT EXHAUSTIVE

14. Appendix

• 14.1. About Us and Services
• 14.2. Contact Us