女性用水着市場：種類別、製品種類別、カテゴリー別、流通チャネル別、地域別

女性用水着市場は、2025年には95億8,450万米ドルと推定され、2032年には116億7,600万米ドルに達すると予測され、2025年から2032年までのCAGRは2.86%です。

女性用水着は、過去1世紀で大きな変化を遂げてきました。初期のツーピースから、ビキニ、ラッシュガード、スイムショーツといった現代的なスタイルに至るまで、女性用水着は様々な要素を反映して変化してきました。技術の進歩やファッションの進化は、すべて水着のデザインの変化に一役買っています。1920年代、多くの女性用水着はコットンやウールで作られていました。これに対抗するため、水着はナイロンなどの新素材を取り入れるようになりました。

市場力学：

女性用水着市場の主な原動力は、高級水着やデザイナーズ水着への需要の高まりです。さらに、スポーツウェアに対する消費者の関心の高まりが、これらの製品に対する需要をさらにエスカレートさせています。さらに、同市場のプレーヤーによる新製品の導入は、参入企業に新たな成長機会をもたらすと期待されています。さらに、インターネットにアクセスするためにスマートフォンを利用する消費者の増加やeコマース分野の成長も、女性の水着への支出を増加させています。これはさらに市場成長を促進すると予測されます。

一方、偽造品の出回りが市場成長の妨げになると予想されます。

当レポートの主な特徴

• 当レポートは、世界の女性用水着市場を詳細に分析し、2024年を基準年とした予測期間（2025～2032年）の市場規模・CAGRを掲載しています。
• また、各セグメントの潜在的な収益機会を明らかにし、この市場の魅力的な投資提案のマトリックスについて説明しています。
• また、市場の促進要因・抑制要因や機会、新製品の上市や承認、市場動向、地域別の展望、主要企業が採用する競争戦略などに関する重要な考察も提供しています。
• 世界の女性用水着市場における主要企業プロファイルを、企業概要、製品ポートフォリオ、主要なハイライト、財務実績、戦略などの以下のパラメータに基づいて掲載しています。
• 当レポートの洞察を用いて、マーケティング担当者や企業の経営陣が、将来の製品発売・提携・市場拡大・マーケティング戦術に関する、十分な情報に基づいた意思決定を下すことができます。
• 「世界の女性用水着市場」レポートは、投資家、サプライヤー、製品メーカー、流通業者、新規参入者、財務アナリストなど、この業界のさまざまな利害関係者に対応しています。
• 利害関係者は、世界の女性用水着市場の分析に使用される様々な戦略マトリックスを通じて、意思決定を容易にすることができます。

目次

第1章 分析目的と前提条件

• 分析目的
• 前提条件
• 略語

第2章 市場の展望

• レポートの説明
  • 市場の定義と範囲
• エグゼクティブサマリー
• Coherent Opportunity Map (COM)

第3章 市場力学・規制・動向の分析

• 市場力学
  • 水泳・フィットネス活動への消費者の嗜好の変化
  • 偽造品の存在
  • 痩せる水着の登場
• 影響分析
• 主なハイライト
• 規制シナリオ
• 製品の発売/承認
• PEST分析
• ポーターのファイブフォース分析
• 企業合併・買収 (M&A) のシナリオ

第4章 世界の女性用水着市場：種類別（2020～2032年）

• スポーツ水着
• レギュラー/レジャー水着

第5章 世界の女性用水着市場：製品種類別（2020～2032年）

• ワンピース
• ビキニ
• その他の製品タイプ

第6章 世界の女性用水着市場：カテゴリー別（2020～2032年）

• 量販品
• 高級品

第7章 世界の女性用水着市場：流通チャネル別（2020～2032年）

• オンラインストア
• オフラインストア

第8章 世界の女性用水着市場：地域別（2020～2032年）

• 北米
• 欧州
• アジア太平洋
• ラテンアメリカ
• 中東
• アフリカ

第9章 競合情勢

• LVMH Moet Hennessy Louis Vuitton
• Marysia LLC
• Chanel Group
• Missoni SpA
• Swimwear Anywhere Inc.
• La Jolla Group
• LA Perla
• TJ Swim
• Pentland Group PLC
• Others

第10章 セクション

• 調査手法
• 出版社について

Women's Swimwear Market is estimated to be valued at USD 9,584.5 Mn in 2025 and is expected to reach USD 11,676.0 Mn in 2032, exhibiting a compound annual growth rate (CAGR) of 2.86% from 2025 to 2032.

Women's swimwear has undergone significant changes over the past century. From the earliest forms of two-pieces, to the modern styles of bikinis, rash guards, and swim shorts, women's swimwear has changed to reflect a variety of factors. Technological advances, and the evolution of fashion have all played a role in changing the way swimwear is designed. During the 1920s, many women's swimwear designs were made from cotton and wool, which would become heavy when wet. To combat this, swimsuits were adapted to incorporate new materials, such as nylon.

Market Dynamics:

The women's swimwear market is primarily driven by the growing demand for upscale and designer women's swimwear. Additionally, the rise in consumer interest for sportswear has further escalated the demand for these products. Furthermore, the introduction of new products by players in the market is expected to create new growth opportunities for industry players. Moreover, increasing number of consumers using smartphones to access the internet and the growth in the e-commerce sector is also increasing the spending by women on swimsuits. This is further predicted to drive market growth.

On the other hand, availability of counterfeit product is expected to hinder the market growth.

Key features of the study:

• This report provides in-depth analysis of the global women's swimwear market, and provides market size (US$ Million) and compound annual growth rate (CAGR%) for the forecast period 2025-2032, considering 2024 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
• It profiles key players in the global women's swimwear market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include LVMH Moet Hennessy Louis Vuitton, Marysia LLC, Chanel Group, Missoni SpA, Swimwear Anywhere Inc., La Jolla Group, LA Perla, TJ Swim, Pentland Group PLC, Adidas AG, Wacoal Holdings Corporation, and Puma Inc.
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• The global women's swimwear market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global women's swimwear market

Detailed Segmentation:

• Global Women's Swimwear Market, By Type
  • Sports Swimwear
  • Regular/Leisure Swimwear
• Global Women's Swimwear Market, By Product Type
  • One- Piece
  • Bikinis
  • Other Product Types
• Global Women's Swimwear Market, By Category
  • Mass
  • Premium
• Global Women's Swimwear Market, By Distribution Channel
  • Online Stores
  • Offline Stores
• Global Women's Swimwear Market, By Geography
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa
• Company Profiles
  • LVMH Moet Hennessy Louis Vuitton
  • Marysia LLC
  • Chanel Group
  • Missoni SpA
  • Swimwear Anywhere Inc.
  • La Jolla Group
  • LA Perla
  • TJ Swim
  • Pentland Group PLC
  • Adidas AG
  • Wacoal Holdings Corporation
  • Puma Inc.

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Market Snapshot, By Type
  • Market Snapshot, By Product Type
  • Market Snapshot, By Category
  • Market Snapshot, By Distribution Channel
  • Market Snapshot, By Geography
• Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
  • Shifting consumer preference towards water and fitness activities
  • Presence of counterfeit products
  • Emergence of slimming swimsuits
• Impact Analysis
• Key Highlights
• Regulatory Scenario
• Product launch/Approvals
• PEST Analysis
• PORTER's Analysis
• Merger and Acquisition Scenario

4. Global Women's Swimwear Market , By Type, 2020-2032, (US$ Mn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Sports Swimwear
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Mn)
• Regular/Leisure Swimwear
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Mn)

5. Global Women's Swimwear Market , By Product Type, 2020-2032, (US$ Mn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• One- Piece
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Million)
• Bikinis
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Million)
• Other Product Types
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Million)

6. Global Women's Swimwear Market , By Category, 2020-2032, (US$ Mn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Mass
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Million)
• Premium
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Million)

7. Global Women's Swimwear Market , By Distribution Channel, 2020-2032, (US$ Mn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Online Stores
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Million)
• Offline Stores
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Million)

8. Global Women's Swimwear Market , By Region, 2020-2032, (US$ Mn)

• Introduction
  • Market Share Analysis, By Country, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, For Country 2021-2032
  • Country Trends
• North America
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Type, 2020-2032,(US$ Mn)
  • Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2020-2032,(US$ Mn)
  • Market Size and Forecast, and Y-o-Y Growth, By Category, 2020-2032,(US$ Mn)
  • Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032,(US$ Mn)
• Europe
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Type, 2020-2032,(US$ Mn)
  • Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2020-2032,(US$ Mn)
  • Market Size and Forecast, and Y-o-Y Growth, By Category, 2020-2032,(US$ Mn)
  • Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032,(US$ Mn)
• Asia Pacific
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Type, 2020-2032,(US$ Mn)
  • Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2020-2032,(US$ Mn)
  • Market Size and Forecast, and Y-o-Y Growth, By Category, 2020-2032,(US$ Mn)
  • Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032,(US$ Mn)
• Latin America
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Type, 2020-2032,(US$ Mn)
  • Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2020-2032,(US$ Mn)
  • Market Size and Forecast, and Y-o-Y Growth, By Category, 2020-2032,(US$ Mn)
  • Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032,(US$ Mn)
• Middle East
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Type, 2020-2032,(US$ Mn)
  • Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2020-2032,(US$ Mn)
  • Market Size and Forecast, and Y-o-Y Growth, By Category, 2020-2032,(US$ Mn)
  • Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032,(US$ Mn)
• Africa
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Type, 2020-2032,(US$ Mn)
  • Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2020-2032,(US$ Mn)
  • Market Size and Forecast, and Y-o-Y Growth, By Category, 2020-2032,(US$ Mn)
  • Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032,(US$ Mn)

9. Competitive Landscape

• LVMH Moet Hennessy Louis Vuitton
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Marysia LLC
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Chanel Group
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Missoni SpA
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Swimwear Anywhere Inc.
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• La Jolla Group
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• LA Perla
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• TJ Swim
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Pentland Group PLC
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Others
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Analyst Views

10. Section

• Research Methodology
• About us